Media Pack - Professional Outsourcing Magazine

What makes us different...
Focus: The key issues,
the big picture, and the
details that matter most
to strategic decisionmakers.
From the hidden
scale of US offshoring to
the challenges facing
India; from the UK’s Age
of Austerity to the rise of
the Cloud; from green IT
to public procurement...
The Pro: Everything the
outsourcing professional
needs to know to manage
suppliers better, acquire
more skills, keep major
contracts on target,
understand their business
partners, and stop
projects from going
off the rails...
Our vendor strategies...
The Strategist: Thought
leaders from around the
world offer unique, indepth
perspectives on
the hot topics of the
day, giving our readers
the benefit of their
professional insight,
experience, wisdom
and best practice...
The Highlighter: Another
unique innovation from
Professional Outsourcing.
Hot market areas analysed
for the strategic buyer.
And for busy executives,
we highlight the key
takeaways, making them
instant experts...
Plus: our special reports...
Designed by Darksome Media 2012.
“Consistently delivers the well-informed, provocative
and up-to-the-minute articles necessary for understanding
a market on the move. My own work sits
well with their focus on independent content. An
important source of information and insight.”
Professor Leslie Willcocks, Director,
The Outsourcing Unit,
London School of Economics
“An invaluable partner in our efforts to get
Scotland’s proposition in front of a key industry
audience. Its depth of knowledge, contacts in the
sector and eagerness to go the extra mile are all
hugely impressive. We are confident that a
continued partnership will contribute towards
delivering real results for Scotland.”
Douglas McCheyne, Senior Marketing Executive,
Scottish Development International (SDI)
“Well written, topical and useful.”
Chris Farmer, Group IT Director, Halcrow
“The only outsourcing title we have an ongoing
commitment with. It is a publication that reflects
the quality and consistency we strive for on behalf
of our clients, and we are therefore very happy to
be associated with it. The magazine has a strong
reputation in the outsourcing sector and the
people behind it are professional, proactive and
a genuine pleasure to deal with.”
Julian Wells, Director of Marketing, HML
“Sitel has advertised in Professional Outsourcing
Magazine since Issue One, as it provides readers
with intelligent editorial and features.”
Joe Doyle, Global VP Marketing EMEA, Sitel
“Has quickly established itself as one of the leading
voices of the outsourcing and BPO market. It has
done this through its unyielding insistence on
editorial over advertorial; views over marcomms.”
Guy Kirkwood, Head of Channel, Xchanging
“The topics are relevant and have impact and we’ve
found them to be very helpful in providing detail
around key issues that are not always published in
the mainstream media channels.”
Alex Adamopoulos, CEO, Emergn Limited
“Their outreach is very strong and the magazine is
becoming a key vehicle in ensuring high visibility
for the BPO and outsourcing industry.”
John Wilmott, CEO, NelsonHall
Come onboard with Professional Outsourcing.
RATE CARD
Outsourcing
PROFESSIONAL
www.professionaloutsourcingmagazine.net
The UK’s leading
outsourcing magazine.
The UK’s best
outsourcing magazine.
Media Pack
• THOUGHT LEADERSHIP • ORIGINALITY • STANDALONE REPORTS AND SUPPLEMENTS
• THE UK’S LEADING EXPERTS • INDEPENDENT EDITORIAL, NOT ADVERTORIAL

Professional Outsourcing redefined B2B print
publishing with its first issue. By Issue Eight, it had
doubled in size, more than tripled its advertising support
and launched a range of successful sponsored titles.
Outsourcing
PROFESSIONAL
• Issue One hit the reset button – 100% independent
editorial, not advertorial – in the business to business
(B2B) space. A print magazine with a bold new voice;
fresh thinking; eye-catching designs; and iconic covers.
• By Issue Two, we had launched a new website carrying
a range of supporting rich media content, including video.
• With Issue Four, we launched our first standalone report
– with multiple sponsors clamouring to be associated
with true thought leadership, not ‘pay for play’ editorial
and vendor-placed content disguised as journalism.
• By Issue Eight, our standalone reports had grown too:
more independent editorial, more advertising support.
• By Issue Eight, the magazine had doubled in size – and
was carrying over three times as much advertising.
• By Issue Eight, we had become the leading independent
title in the outsourcing market, from a standing start.
• So join IBM, Logica, WNS, Wipro, XChanging, HP, Sitel,
SDI, and many others by making Professional Outsourcing
your magazine for reaching the UK’s decision-makers.
• This is just the beginning: we have many more fresh
ideas in the pipeline. Join us: we’re going places.
READ ME! OUR STRICT CONDITIONS
We welcome advertisers and sponsors
who wish to be associated with
independent editorial and thought
leadership. Without you, we would
not exist, and we are grateful for
the industry’s support.
However, we accept advertising on
strict terms and conditions:
• We do not accept ‘advertorial’ style
advertisements in the print issue.
• We do not accept advertising
in the print issue that has any form
of editorial strings attached.
• Our editor does not meet
advertisers, or discuss editorial
opportunities with advertisers,
so please do not ask.
• Adverts should clearly display
the logo of the advertiser.
• An advert must not appear as
though it is editorial content, or
mimic our design, or font usage
(Agenda Bold / Baskerville)
• An advert must not refer to any
editorial within the magazine,
or suggest that Professional
Outsourcing supports/endorses
the product or service that is
being promoted.
Professional Outsourcing is the business
print quarterly for C-level decision-makers
who are in the market for outsourced services:
strategists who want authority and wit.
Professional Outsourcing recognises that
senior executives are informed, politically
aware and astute. They want a print magazine
that is the same: one that has a clear voice,
opinions of its own, and which sets out to
inform, share, challenge, provoke and
entertain – not to mention showcase some
great writing from the leading experts in the
field. Why else read a print magazine
Professional Outsourcing is that magazine,
which is why it has grown so quickly to lead
the market. Our readers are only too aware
that the tired, over-familiar magazines that,
for so long, have published vendor-driven
content and endless opinion columns are
really just PR and advertising masquerading
as journalism. Our readers don’t care what
those magazines say. They understand that
we write about things because they are
important – and not because a vendor has
paid us to appear in print, like some titles!
• Readers by industry sector
Public Sector: 26%
IT & Telecoms: 20%
Banking, Insurance & Finance: 22%
Manufacturing & Retail: 12%
Energy & Utilities: 9%
Leisure & Tourism: 6%
Transport & Logistics: 5%
• Size of organisation by employee numbers
3,000 – 5,000: 21%
5,000 – 10,000: 31%
10,000 – 20,000: 30%
20,000-plus: 18%
• Net circulation 9,021 copies UK and Europe Feb–April 2012
• Position in company/organisation
Chairman, President, VP, CEO, MD, CFO, COO, CIO, CTO, CPO,
and Directors of Financial, IT, Procurement, HR, Logistics,
Marketing, Communications, and Business Development
functions. Group Heads and Heads of Finance, HR, Public
Services, BPO, Sourcing, Shared Services, Communications,
Marketing, PR, Education, Contract Management. Managers of
Procurement, Sourcing, Shared Services, IT, Business Processes,
Logistics, Business Development, Marketing, Relationships,
Supply Chain. General Counsel and Outsourcing Partners/
Directors of Legal, Accountancy, Consultants and Analyst firms.
Issue 1: A new
B2B voice
Issue 8: The
leading title
Rate card
• A print advert should be supplied
as a 300dpi CMYK PDF with crop
marks. It should have a 5mm bleed
on all edges for trim. Print logos
should be 300dpi TIFs or JPEGs –
not GIFs or EPSs. All web artwork
should be 72dpi JPEGs, RGB format.
• Professional Outsourcing (quarterly print magazine)
Double page spread (DPS) W594mm x H420mm bleed £7,500.00
Full page W210mm x H297mm bleed £4,500.00
Half-page landscape W210mm x 148mm £2,900.00
Half page vertical W122mm x 297mm £2,900.00
Confirmed position £5,500.00
Opposite ‘Contents’ page £6,900.00
Inside front cover £8,900.00
Inside back cover £12,500.00
Outside back cover £12,500.00
Inserts (whole print run, limited to two per edition)
2 page (not including print cost) £3,500.00
4 page (not including print cost) £4,500.00
Belly bands/other specials
Contact us
• Professional Outsourcing Report (quarterly print supplement)
Sponsor package incl. single page H249mm x W210mm bleed £5,000.00
Lead sponsor package (one available per supplement) incl. DPS
H249mm x W420mm bleed £15,000.00
• www.ProfessionalOutsourcingMagazine.net (separate product)
Button 233 x 60 pixels
3 months £1,450.00
6 months £2,750.00
12 months £5,000.00
Banner 728 x 90 pixels
3 months £2,995.00
6 months £5,750.00
12 months £9,950.00
Other web content (white papers, video/audio hosting)
Contact us