XXXXXXXXXXXXXXXXXX INSTANT WIN GAME

ae.com

XXXXXXXXXXXXXXXXXX INSTANT WIN GAME

“77kids® Sail In + Win ONLINE Sweeps”

OFFICIAL RULES

1. NO PURCHASE IS NECESSARY TO PLAY GAME OR WIN PRIZE.

A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

The “77kids Sail In + & Win ONLINE Sweeps” (the “Game”) begins at 12:01 a.m. ET on

4/18/12 and ends at 11:59 p.m. ET on 5/1/12 (“Game Period”) for game play via the “Sail

In + Win!” link on the 77kids fan page on the Facebook Platform. The Sponsor of this

Game is AEO Management Co., 77 Hot Metal Street, Pittsburgh, PA 15203 (the

“Sponsor”).

2. ELIGIBILITY: This Game is open only to legal residents of forty-nine (49) of the United

States (excluding Colorado) and D.C., who are 18 years of age or older at the time of

entry. Void in Colorado, Puerto Rico, all U.S. territories and possessions and overseas

military installations and where prohibited by law. Employees of Sponsor, Offerpop

Corporation, West Coast Marketing, a division of The Susquehanna Hat Company (“West

Coast Marketing”) their respective affiliates, suppliers, distributors, dealers and

advertising, marketing and promotional agencies (collectively the “Promotion Parties”) and

the immediate family (defined as spouse, child, parent, grandparent and sibling) and

household members of such employees whether related or not are not eligible to win.

Game is void Puerto Rico, all other US territories and possessions, overseas military

installations and where prohibited or restricted by law. A prize won by a minor will be

awarded in the name of minor winner’s parent or legal guardian.

3. HOW TO PLAY: During the Game Period you may participate in a “Game Play” by

doing the following: (1) If you are already a 77kids fan on Facebook, visiting the 77kids

sponsored fan page at http://www.facebook.com/77kids(the “Entry Site”); or (2) If you are

not already a “fan” of 77kids, visiting the 77kids sponsored fan page at

http://www.facebook.com/77kids and adding yourself as a “fan” of 77kids; and in both

cases (3) clicking on the “Sail In + Win!” link, which will be located on the Entry Site.

Follow the on-screen instructions to play the Game.

ALL GAME PLAYS MUST BE COMPLETED DURING THE GAME PERIOD. Regardless

of the name/email address used, an individual may only play the Game one (1) time

during the Game Period. An individual may only win one (1) Game prize throughout

the Promotion Period.

This Game is in no way sponsored, endorsed or administered by, or associated with,

Facebook. You understand that you are providing your information to Sponsor and not to

Facebook. Any questions, comments or complaints regarding this Game should be

addressed to Sponsor and not to Facebook.

Game Play Winner Determination: The individual who is the first player to play the

Game on or after one (1) of the randomly selected, predetermined Game winning times

during the Game Period will receive a Game message that says "Congratulations! You


have won!” and that individual will win the Game prize specified in the message, subject to

verification of eligibility. Once a prize-winning message is revealed, follow the instructions

to claim the prize by entering the required personal information (first and last name, street

address (no post office boxes), city, state, zip code, email address, and telephone number

as directed and agree to the Official Rules Once all Game prizes have been awarded,

notice of same will be posted on the Game Site and the Game shall be deemed ended as

of the time of the notice. Prizes that remain unclaimed at the conclusion of the Game will

not be awarded.

All federal, state and local tax liabilities, if any, are the responsibility solely of the prize

winners. Acceptance of a prize constitutes permission (except where prohibited) granted

to Sponsor to use the prize winner’s name, likeness, pictures, photographs, voice,

biographical information and statements for publicity, advertising, trade and promotional

purposes in any and all media and manner and by any and all means now known or

hereafter devised in perpetuity worldwide without additional compensation or limitation of

any kind, and without the need to get any further consent.

4. PRIZES: If any of the following messages appear at the conclusion of the Game Play,

you may have won the following (subject to verification of eligibility and compliance with

these Official Rules):

MESSAGE

YESSSS! You

won an

iPad®!**

YESSSS! You

won an Xbox®

Kinect!**

YESSSS! You

won a

shopping

spree $250

77kids gift

card!

YESSSS! You

won a $50

77kids gift

card!

PRIZE

DESCRIPTION

iPad2 tablet

Xbox Kinect (4GB)

$250 77kids

Shopping Spree

$50 77kids gift

card*

NUMBER

AVAILABLE

3

3

2

5

APPROXIMATE

RETAIL

VALUE (“ARV”)

$499 each

$300 each

$250 each

$50 each


Odds of winning a prize in the Game depend on the number of eligible Game Plays

received and the timing of such Game Plays.

The total ARV of all prizes available to be awarded in the Promotion is $3,147.

Specific manufacturer, model and all specifications of prizes are at the sole discretion of

the Sponsor. Prizes are awarded “as is” with no warranty or guarantee, either express or

implied by Sponsor beyond standard manufacturer warranty. All prize details are at

Sponsor’s sole discretion.

This Game is not sponsored, endorsed, administered or otherwise approved by Microsoft,

or Apple. The trademarks and trade names used herein are property of their respective

owners.

* 77kids Gift Card terms and conditions

These terms and conditions apply to all 77kids Gift Cards.

1. 77kids Gift Cards are not redeemable for cash; except where required by law.

2. 77kids Gift Cards carry no expiration date; unless otherwise indicated by AE.

3. 77kids Gift Cards can be used for multiple purchases.

Call 1.877.274.3004 or go to 77kids.com for your 77kids gift card balance. Unless

otherwise required by law, the 77kids Gift Card can be redeemed for merchandise only at

any 77kids®, AE® or, Aerie® or store, as well as at 77kids.com, ae.com® or aerie.com, or

by calling 1.888.232.4535. This card cannot be redeemed for cash or applied as payment

for any AEO credit account, unless otherwise required by applicable law. To redeem

online, enter the gift card number and pin number at the checkout payment step. All online

orders using gift cards at checkout will be processed in U.S. funds. Limit of three (3) gift

cards per online transaction. Lost, stolen or damaged gift cards may be cancelled and

replaced with a new gift card in the amount of the then remaining balance upon proof of

purchase (original winner’s letter) as required by American Eagle Outfitters. Acceptance of

the card constitutes acceptance of these terms and conditions. The terms and conditions

of your 77kids Gift Card are governed by the laws of the state/province where the card

was purchased. Gift cards have no service fees and no expiration dates. Issued by AE

Admin Services Co. LLC/American Eagle Outfitters Canada Corporation. ©AEO Mgmt.

Co. 2011. All rights reserved.

Game Plays that are not winning Game Plays will award a discount or free shipping

coupon, good for redemption (where applicable) at participating 77kids retail locations and

at 77kids online at www.77kids.com (as detailed at time of the Game Play). See discount

coupon or offer for more details.

5. RELEASE OF LIABILITY/GENERAL CONDITIONS: Promotion Parties, Facebook

and any and all Internet server(s) and access provider(s) and each of their respective

affiliates, subsidiaries, parent corporations, retailers and advertising and promotional

agencies, and all of their officers, directors, shareholders, employees, agents,

representatives, successors and assigns (collectively, “Releasees”) shall not be


esponsible or liable for Game Plays that are entered by other than human means (such

as by an automated computer program or any non-human mechanism, entity, or device),

in excess of the stated limit, or for Game Plays that are late, forged, destroyed, lost,

misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or

otherwise not in compliance with these Official Rules, and all such Game Plays will be

disqualified. By submitting a Game Play, each entrant agrees: (i) to be bound by these

Official Rules and by all applicable laws and the decisions of Sponsor and West Coast

Marketing which shall be binding and final; (ii) to waive any rights to claim ambiguity with

respect to these Official Rules; (iii) to waive all of his/her rights to bring any claim, action,

or proceeding against any of the Promotion Parties in connection with the Promotion; and

(iv) to release, indemnify, and hold harmless the Releasees from any liability (including,

but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of

publicity or any intellectual property rights, any property loss, damage, personal injury,

bodily injury, death, expense, accident, delay, inconvenience or irregularity, and any

indirect, incidental, consequential, special, punitive or exemplary damages of any kind

even if the Releasees have been advised of the possibility of such loss or damages),

costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that

may arise in connection with: (a) the Game, including but not limited to any Game-related

activity or element thereof, and the entrant’s participation or inability to participate in the

Game or in any parts thereof, (b) the violation of any third party privacy, personal, publicity

or proprietary rights, (c) typographical errors in these Official Rules or any Game-related

promotional materials, (d) acceptance, possession, defects in, use, misuse or inability to

use a prize (or any component thereof), (e) any change in the prizing (or any components

thereof) due to unavailability, or due to reasons beyond the Promotion Parties’ control,

including but not limited to by reason of any acts of God, any action(s), regulation(s),

order(s) or request(s) by any governmental or quasi-governmental entity (whether or not

such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment

failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually

severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor

or material shortage, transportation interruption of any kind, work slow-down, civil

disturbance, insurrection, riot, or any other cause, or as otherwise permitted in these

Official Rules, (f) any interruptions in or postponement, cancellation, or modification of the

Game, (g) human error, (h) incorrect or inaccurate transcription, receipt or transmission of

any part of the Game Play (including, without limitation, the Game Play information or

any parts thereof), (i) any technical malfunctions or unavailability of the Entry Site or any

telephone network, computer online system, computer timing and/or dating mechanism,

computer equipment, software, or Internet service provider, or mail service utilized by any

of the Promotion Parties or by an entrant, (j) interruption or inability to access the Game,

the Entry Site or any other Game-related web pages, or any online service via the Internet

due to hardware or software compatibility problems, (k) any damage to entrant’s (or any

third person’s) computer and/or its contents related to or resulting from any part of the

Game, (l) any lost/delayed data transmissions, omissions, interruptions, defects, and/or

any other errors or malfunctions, (m) any late, lost, stolen, mutilated, misdirected, illegible,

delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged Game

Plays, (n) any wrongful, negligent, or unauthorized act or omission on the part of any of

the Promotion Parties, or any of their agents or employees, and/or (o) lost, late, stolen,

misdirected, damaged or destroyed prizing (or any element thereof).


Proof of submitting a Game Play is not considered proof of delivery or receipt. Illegible,

incomplete, mechanically reproduced Game Plays or Game Plays in excess of the

permitted number from any one (1) valid email address and/or person will be disqualified.

All Game Plays become the property of Sponsor and will not be acknowledged or

returned. False, fraudulent or deceptive Game Plays or acts shall render entrants

ineligible.

If for any reason the Game is not capable of running as planned, or if the Game or the

Entry Site (or any portion thereof) becomes corrupted or does not allow the proper playing

of the Game and/or processing of Game Plays in accordance with these Official Rules, or

if infection by computer virus, bugs, tampering, unauthorized intervention, actions by

entrants, fraud, technical failures, or any other causes, in Sponsor’s sole opinion, corrupts

or affects the administration, security, fairness, integrity, or proper conduct of the Game

(or any component part thereof) or the granting of a prize or any component thereof,

Sponsor reserves the right, in its sole discretion, to disqualify any individual implicated in

such action and/or to cancel, terminate, modify, or suspend the Game (or any

component part thereof). In the event the Game is cancelled, and to the extent possible

(such determination to be made by Sponsor), Sponsor will conduct random drawings to

select the stated number of prize-winning entrants from among all eligible, non-suspect

Game Plays received, prior to the time of the action or event warranting such cancellation,

and to award the stated number of prizes (or any awardable portion(s) thereof). In the

event that Sponsor determines that there are no eligible entrants, Sponsor reserves the

right in its sole discretion to not award any of the prizes (or any portion thereof) or less

than the stated number of prizes. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER

INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE (INCLUDING THE ENTRY

SITE) OR UNDERMINE THE LEGITIMATE OPERATION OF THE GAME IS A

VIOLATION OF CRIMINAL AND/OR CIVIL LAWS AND SHOULD SUCH AN ATTEMPT

BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER

REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY

LAW. If a dispute arises about who submitted a Game Play, the Game Play will be

deemed submitted by the authorized account holder of the Facebook account used at

time of Game Play. The authorized account holder of the Facebook account used is

deemed the natural person who has registered with Facebook for the user name

associated with the submitted Game Play. A potential winner may be requested to

provide Sponsor with proof that the potential winner is the authorized user of the

Facebook account associated with the winning Game Play and that all eligibility

requirements are met.

6. PRIVACY INFORMATION: The information obtained from participants will be used by

Sponsor and its affiliates unless otherwise noted by the entrant. For more details, please

see our privacy policy at www.ae.com. Sponsor and its affiliates would like to use

submitted information to contact you either by mail or email about our special promotions

or events. If you prefer not to receive updates of special promotions and/or events,

indicate such preference on your entry. False and/or deceptive entries or acts shall

render entrants ineligible.

The laws of the Commonwealth of Pennsylvania apply to and govern this Instant Win

Game and any claims must be raised and resolved in the Federal or state courts located

in Allegheny County, Pennsylvania, United States.


7. GENERAL CONDITIONS: Prizes and discounts are not transferable, assignable, or

redeemable for cash. No substitution for a prize by a winner will be allowed. Sponsor

reserves the right to substitute a prize of comparable or greater value, at its sole

discretion, if a particular prize is unavailable for whatever reason.

Sponsor assumes no liability or responsibility in connection with the safety or performance

of any prize awarded hereunder nor in connection with any warranty or representation

therewith. Void wherever prohibited or restricted by law. All Federal, state and local

taxes are the sole responsibility of the prize recipient.

No groups, clubs or organizations may participate in this offer or reproduce or distribute

any portion of these rules or entry forms to its members. The submission of a potential

winning Game Card is the sole responsibility of the participant who assumes all risk of

loss, damage, destruction, delay and misdirection of the Game Card. All persons, by

participating in this Game and/or submitting a prize claim, agree to be bound by these

Official Rules and the decisions of the judges which shall be final and binding.

Sponsor reserves the right to cancel or modify the Game if fraud, technical failures or any

other factor beyond Sponsor’s reasonable control impairs the integrity of the Game, as

determined by Sponsor in its sole discretion. Proof of attempting to participate in the

Game is not considered proof of completion of such Game play. False and/or deceptive

entries or acts shall render entrants ineligible.

8. TERMINATION: Game ends online on the earlier of the conclusion of the Game

Period, or when all prizes have been awarded, whichever occurs first.

9. RELEASES: A prize winner (or winner’s parent or legal guardian if winner is a minor in

his/her jurisdiction of legal residency) may be required to complete, execute and return a

notarized affidavit of eligibility and liability/publicity release, and W-9 form (collectively

“Eligibility Documents”) within seven (7) days of issuance before prize will be awarded or

prize may be forfeited. In the event of forfeiture of a prize for any reason, applicable prize

will not be awarded. All winners, by acceptance of a prize, agree to release Releasees

from any and all liability, claims or actions of any kind whatsoever for injuries, damages or

losses of any kind to persons (including death), and damages or losses of any kind to

property which may be sustained in connection with the receipt, ownership, or use of the

prize. Winners acknowledge that the aforementioned have neither made nor are in any

manner responsible or liable for any warranty, representation or guarantee, expressed or

implied, in fact or in law, relative to a prize, including but not limited to its quality,

merchantability, mechanical condition or fitness, except for any express manufacturer’s

warranty as may be included in the purchase agreement. Except where prohibited by law,

winner must consent to the use of his/her name, voice, picture or other likeness without

compensation for promotional purposes as determined by Sponsor.

10 . OFFICIAL RULES / WINNERS LIST: For a list of prize winners, send SASE for

receipt before 5/15/12 to: “77kids SAIL IN + WIN ONLINE Sweeps” – Winners List, PO

Box 56436, Sherman Oaks, CA 91413. For a copy of these Official Rules, send SASE to

“77kids SAIL IN + WIN ONLINE Sweeps” – Official Rules, PO Box 56436, Sherman Oaks,


CA 91413. Residents of Vermont may omit return postage on their requests. Official

Rules are also available at http://www.ae.com/77kids/promotions/rules.jsp.

© 2012 AEO Management Co. All rights reserved.

** Other names and brands may be claimed as the property of others.

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