“VEGAS FANTASY SWEEPSTAKES”

ae.com

“VEGAS FANTASY SWEEPSTAKES”

“AE LIVE LOUD GIVEAWAY!”

OFFICIAL RULES

NO PURCHASE OR TEXT MESSAGING IS NECESSARY TO ENTER OR WIN

THIS SWEEPSTAKES. A PURCHASE OR TEXT MESSAGING WILL NOT

IMPROVE YOUR CHANCES OF WINNING.

REGARDLESS OF THE METHOD(S) OF ENTRY, ONLY ONE (1) ENTRY PER

PERSON, EMAIL ADDRESS OR CELLULAR TELEPHONE NUMBER WILL BE

ACCEPTED FOR THIS SWEEPSTAKES.

The “AE LIVE LOUD GIVEAWAY!” (“Sweepstakes”) starts at 6:30 AM Eastern

Time (“ET”) on 5/29/12 and ends at 6:30 AM (ET) on 6/20/12 (“Entry Period”).

The sponsor of the Sweepstakes is AEO Management Co. (“AE”), 77 Hot Metal

Street, Pittsburgh, PA 15203 (the “Sponsor”). The Sweepstakes shall be subject

to these Official Rules and by entering, all participants agree that they have read

these Official Rules and to abide by and to be bound by the terms and conditions

herein.

ELIGIBILITY: SWEEPSTAKES OPEN ONLY TO LEGAL RESIDENTS OF THE

FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA AND

CANADA (EXCEPT THE PROVINCE OF QUEBEC), (“ELIGIBILITY AREA”)

EIGHTEEN (18) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. A

PRIZE WON BY AN INDIVIDUAL WHO IS AT LEAST EIGHTEEN (18) YEARS

OF AGE BUT CONSIDERED A MINOR (“MINOR”) IN HIS OR HER LEGAL

JURISDICTION OF RESIDENCY WILL BE AWARDED IN THE NAME OF SAID

MINOR’S PARENT OR LEGAL GUARDIAN.

Employees of the Sponsor, West Coast Marketing, a division of The

Susquehanna Hat Co. (“West Coast Marketing”), their respective parent

companies, affiliates, subsidiaries, and related companies and agencies

(collectively, the “Promotion Parties”), and their immediate families (defined as

parents, children, siblings and spouse and their respective spouses, regardless

of where they reside) and those living in the household of same, whether or not

related, are not eligible to enter or win. By entering this Sweepstakes, entrants

agree to abide by all terms of these Official Rules.

PRIVACY INFORMATION: The personally identifiable information you provide

on the Entry (as defined below) will be collected, stored, used, and shared in

accordance with Sponsor’s Privacy Policy and California Privacy Rights

statements. For more details, please see our privacy policy at www.ae.com.

American Eagle Outfitters and its affiliates would like to use submitted

information to contact you by mail, text message or email about special

promotions and events. If you prefer not to receive updates of special promotions

and/or events, indicate such preference on the Entry Site (as defined below) at


time of Sweepstakes entry. False and/or deceptive entries or acts shall render

entrants ineligible.

American Eagle Outfitters will not sell, rent, lease or otherwise transfer entrant

personal contact information to any non-American Eagle Outfitters company for

any purposes other than as required for the administration and/or fulfillment of

the Sweepstakes.

The laws of the Commonwealth of Pennsylvania apply to and govern this

Sweepstakes and any claims must be raised and resolved in the Federal or state

courts located in Allegheny County, Pennsylvania, United States.

All Federal, state, provincial and local rules and regulations apply. Void in Puerto

Rico, all U.S. territories and possessions, the Province of Quebec, overseas

military installations and where prohibited or restricted by law.

HOW TO ENTER THE SWEEPSTAKES: There are two (2) methods of entering

the Sweepstakes; via text messaging entry and online entry at the AE web site,

both as detailed below.

HOW TO ENTER THE SWEEPSTAKES VIA TEXT MESSAGING: To enter via

text messaging, you may enter by text messaging “LIVELOUD” to short code

32453 (EAGLE) during the Entry Period. Once you have text messaged as

specified above, you will receive a response from short code 32453 confirming

your entry into the Sweepstakes (“Text Message Entry”). Message and data

rates may apply. ALL TEXT MESSAGE ENTRIES MUST BE RECEIVED BY

6:30 AM ET ON 6/20/12 TO BE ELIGIBLE.

Text messaging entrants will be subscribed to receive special text message

promotions and alerts from AE. Four (4) messages/month. Message and data

rates may apply. Text “HELP” for help or “STOP” to unsubscribe to short

code 32453 (EAGLE). Your number will not be shared or sold to any third

parties.

IMPORTANT: For text messaging, a service contract with a wireless Internet or

airtime provider may be required. Check with your service provider for availability

and coverage. Wireless access point required. Cellular telephone service and/or

text messaging services may require separately purchased contracts with a

cellular telephone service provider or text-messaging provider with coverage in

your service area. Cellular telephone company and/or wireless Internet company

determined text-messaging fees may apply for all text messaging to Sponsor or

its designee and for receipt of text messages from Sponsor or its designee. In

this Sweepstakes you will be sending and receiving messages and you may be

charged in accordance with your mobile services contract. Contact your text

messaging provider or refer to your service contract for complete details on these

and any other applicable charges.


HOW TO ENTER THE SWEEPSTAKES ONLINE AT THE AE WEB SITE: To

enter the Sweepstakes online at the AE web site, without text messaging, log on

to the web site at www.AE.com/liveloud (“Entry Site”) during the Entry Period.

Follow the directions for entry in the Sweepstakes as follows: provide your first

and last name, street address (no P.O. boxes accepted), city, state or province,

zip code or postal code, country, daytime phone number, email address, verify

age eligibility and indicate your decision to enter the Sweepstakes by continuing

the entry process to its completion (“Online Entry”). Once you have completed

the entry process, click the “Enter Now” button to submit your completed entry.

ALL ONLINE ENTRIES MUST BE RECEIVED BY 6:30 AM ET ON 6/20/12 TO

BE ELIGIBLE.

Text Message Entry and Online Entry may be referred to herein individually as

an “Entry” and collectively as “Entries”.

The Promotion Parties, Internet server(s), Internet and cellular telephone access

provider(s), and each of their respective affiliates, subsidiaries, parent

corporations and advertising and promotional agencies, and all of their officers,

directors, shareholders, employees and agents (collectively, “Releasees”) are not

responsible for: any incorrect or inaccurate text messaging or Entry information;

human error; technical malfunctions; failures, omission, interruption, deletion, or

defect of any telephone network, computer online systems, computer equipment,

servers, providers, or software, including any injury or damage to participant's or

any other person's computer or cell phone device relating to or resulting from

participation in this sweepstakes; inability to access any text message, email

connection or web page, theft, tampering, destruction, or unauthorized access to,

or alteration of Entries; Entries that are processed late or incorrectly or are

incomplete or lost due to cellular device, computer or electronic malfunction or

traffic congestion on the Internet or on any web site (including the Entry Site),

and/or cellular telephone lines; printing or other errors; and any Entries which are

late, lost, incomplete, misdirected, stolen, undelivered, mutilated, illegible, or any

combination thereof; or theft or destruction or corruption of Entries. Proof of

submitting a Text Message Entry or Online Entry is not considered proof of

delivery or receipt. Illegible, incomplete and duplicate Entries will be disqualified.

All Entries become property of Sponsor and will not be returned. False and/or

deceptive Entries or acts shall render entrants ineligible. By entering the

Sweepstakes, entrants affirm that they have read and accepted these Official

Rules. By registering to enter the Sweepstakes, entrant affirms that they have

read and accepted these Official Sweepstakes Rules.

WINNER SELECTION: One (1) prospective winner will be selected in a random

drawing from among all eligible Entries received. Random drawing will be

conducted on/about 7/7/12 by West Coast Marketing, an independent judging

organization, whose decisions are and shall be final and binding in all matters

relating to this Sweepstakes. Prospective prize winner will be notified as follows:


If winner selected had entered via the Text Message Entry method, he/she will

be notified within two (2) days of the drawing, via text message or telephone

notification to the cellular telephone number received at time of Sweepstakes

Entry. Such prospective winner will be required to respond to this text message

or telephone notification, as directed, within two (2) days, verifying eligibility and

providing his or her first and last name, date of birth, daytime telephone number

and a valid mailing address (no post office boxes accepted) or his or her prize

may be forfeited and an alternate winner selected at Sponsor’s sole discretion. If

winner selected had entered via the Online Entry method he/she will be notified

within two (2) days of the drawing, via telephone call and/or email notification to

the telephone number and/or email address included in the Online Entry as

applicable. Such winner will be required to respond to this notification verifying

eligibility within two (2) days, or their prize may be forfeited and an alternate

winner selected at Sponsor’s sole discretion.

Grand Prize winner (or the Grand Prize winner’s parent or legal guardian if the

Grand Prize winner is a Minor) will be required to execute and return a notarized

Affidavit of Eligibility/Release of Liability (a prospective Canadian winner (or his

or her parent or legal guardian in the case of a Minor winner) will be required to

complete and return a Declaration of Eligibility/Release of Liability) and (except

where prohibited) a Publicity Release and (for U.S. winner only) a completed IRS

W-9 form within ten (10) days of date of issuance.

If the prospective winner is Canadian he or she will be required to correctly

answer without assistance of any kind, a timed mathematical skill-testing

question administered by telephone, email or other delivery method selected at

the sole discretion of Sponsor.

Grand Prize winner’s travel companion (or Grand Prize winner if travel

companion is minor child or ward of Grand Prize winner) will be required to

execute and return a Release of Liability form within this same ten (10) day

deadline.

If a prize notification or prize is returned as undeliverable for any reason, the

prize may (at Sponsor’s sole discretion) be awarded to an alternate winner in a

subsequent random drawing. Prize is not transferable, assignable, or

redeemable for cash. No substitution for the prize by the prize winner will be

allowed. Prize must be accepted as awarded. If necessary, due to unavailability

of the prize or parts thereof for any reason, a prize of comparable value will be

awarded at the sole discretion of the Sponsor.

All Federal, state and local tax liabilities are the responsibility of the winner.

Acceptance of the prize constitutes permission (except where prohibited) for the

Sponsor to use the winner’s name, likeness, biography, statements, and any

other similar materials for marketing, promotional and publicity purposes without

additional compensation or any limitation.


PRIZE: GRAND PRIZE (One [1] will be awarded): The Grand Prize consists of

a trip (“Trip”) for two (2) people to attend winner’s choice of one (1) “Concert”

(from available tickets) taking place in a city (“Destination City”) within the

Eligibility Area and subject to the conditions herein. The Trip includes the

following: (i) roundtrip (“R/T”) economy class airfare for two (2) from the major

U.S. gateway airport nearest the winner’s hometown to the Destination City, (ii)

four (4) consecutive nights’ accommodations (single standard room, double

occupancy) at a Destination City-area hotel (“Hotel”), (iii) admission for winner

and travel companion to Concert, (iv) a check in the amount of $200 (for ground

transfers), and (v) two (2) $100 AE gift cards.

Specific Destination City, air carrier(s), airport(s), Hotel and other Trip specifics

detailed above are at the sole discretion of the Sponsor or its designee(s).

Concert tickets must be available from licensed ticket brokers and may not

exceed $500 in value per ticket. The approximate retail value (“ARV”) of the

Grand Prize is $4,500 USD (approximately $4,449.67 CAD). The actual value of

Grand Prize travel may vary depending on city of departure, date and times of

travel, airfare fluctuations and Hotel charges at the time of travel booking. Actual

value of the Grand Prize awarded may be lower or higher at the time it is fulfilled.

Any difference between actual value and stated ARV will not be awarded. If

Grand Prize winner elects to travel without a travel companion, no additional

prize element will be substituted. If the Grand Prize winner’s residence is within

one hundred, fifty (150) miles of Destination City, airfare portion of Trip will not be

awarded and no additional prize element substituted. All travel is subject to the

following restrictions and conditions: Grand Prize winner must provide a

minimum of sixty (60) days advance written notice of the desired concert and

departure date and all travel must be completed by 12/31/13 or prize will be

forfeited and an alternate may (or may not) be selected at Sponsor’s sole

discretion. All travel elements are subject to holiday and blackout dates and

availability. Holiday and other blackout dates apply. All meals, gratuities,

excursions, additional ground transfers, insurance, fees, surcharges, service

charges or passenger facility charges, incidentals, departure and airport taxes,

and any other expenses not specified herein are the sole responsibility of the

Grand Prize winner and his or her travel companion. All travel arrangements are

to be administered by Sponsor or its designee(s). Winner will be required to

travel on dates necessary to attend Concert or Prize will be forfeited in its entirety

and an alternate may (at Sponsor’s sole discretion) be selected. All travel is

subject to availability. Travel must originate and end at the same major U.S. or

Canadian gateway airport.

Grand Prize winner and his or her travel companion will be required to travel on

identical itineraries including the same departure date, destination and return

date. Grand Prize winner and his or her travel companion will be required to

provide valid government issued photo ID at time of travel as required by airport,

airline and government authorities. A minor will not be allowed to participate in


any portion of Trip (as detailed above) without being accompanied by his or her

parent or legal guardian who executed Release of Liability document on said

minor’s behalf. No changes will be made to travel details once any element(s) of

the travel arrangements have been booked. No frequent flier miles will be earned

on any element of prize travel. Prize conditions may be added or modified by

Sponsor or its designee. Releasees are not responsible for any changes of any

element of Trip, including but not limited to changes in schedule or cancellation

of Concert. In the event the Concert is canceled or rescheduled for any reason,

the remainder of the prize shall constitute the complete and total prizing for the

Sweepstakes and no additional prize element substituted. Releasees are not

liable for any expenses incurred as a consequence of flight cancellation or flight

delays. Sponsor will not replace any lost or stolen tickets, travel vouchers or

certificates. Travel is subject to capacity controls, availability, blackout dates and

certain other restrictions, which may include a Saturday night stay, all of which

are subject to change.

No stopovers are permitted on tickets issued as a prize; if a stopover occurs, the

prize will terminate and full fare will be charged from the stopover point for the

remaining trip segments, including the return. Once Hotel and flight

arrangements have been confirmed, no changes will be allowed except by

Sponsor or its designee.

An unclaimed and/or unused Grand Prize travel package will remain the property

of Sponsor or its designee.

The odds of winning the prize are determined by the total number of eligible

Entries received and are equal regardless of method of Entry.

LIMITATIONS ON LIABILITY: Releasees shall not be liable to the winner or any

other person for failure to supply the prize or any part thereof, by reason of any

acts of God, any action(s), regulation(s), order(s) or request(s) by any

governmental or quasi-governmental entity (whether or not the action(s),

regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure,

terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather,

hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or

material shortage, transportation interruption of any kind, work slow-down, civil

disturbance, insurrection, riot, or any other cause beyond Releasees’ sole

control. Releasees shall not be responsible for any cancellations, delays,

diversions or substitutions or any act or omissions whatsoever by the air

carrier(s), hotel(s), or other transportation companies or any other persons

providing any of these services and accommodations to passengers including

any results thereof such as changes in services or accommodations necessitated

by same. Releasees shall not be liable for any loss or damage to baggage.

GENERAL: By entering this Sweepstakes, entrants agree that Releasees shall

not be liable for personal injuries, death, damages, expenses or costs or losses


of any kind resulting from participation or inability to participate in this

Sweepstakes or acceptance of or use or inability to use a prize or parts thereof

including, without limitation, claims, suits, injuries, losses and damages related to

personal injuries, death, damage to or destruction of property, rights of publicity

or privacy, defamation or portrayal in a false light (whether intentional or

unintentional), whether under a theory of contract, tort (including negligence),

warranty or other theory. Winner releases the Releasees from any and all

liability and responsibility with respect to a prize (including any property loss,

damage, personal injury or death). Winner acknowledges the aforementioned

individuals and entities have neither made nor are in any manner responsible for

any warranty, representation or guarantee, expressed or implied, in fact or in law,

related to the prize.

If for any reason this Sweepstakes is not capable of running as planned, or if this

Sweepstakes or any web site or cellular telephone number or service associated

therewith (or any portion(s) thereof) becomes corrupted or does not allow the

proper playing of the Sweepstakes and processing of Entries in accordance with

these rules, or if infection by computer virus, bugs, tampering, unauthorized

intervention, actions by entrants, fraud, technical failures, or any other causes, in

the Sponsor’s sole opinion, corrupts or affects the administration, security,

fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves

the right, at its sole discretion, to disqualify any individual implicated in such

action and/or to cancel, terminate, modify, or suspend this Sweepstakes or any

portion thereof. In the event this Sweepstakes is cancelled, the Sponsor will

conduct a random drawing to award the prize from among all eligible, nonsuspect

Entries received prior to the time of the action or event warranting such

cancellation. If such cancellation, termination, modification, or suspension

occurs, notification will be posted at the Entry Site. ANY ATTEMPT BY AN

ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY

WEB SITE (INCLUDING THE ENTRY SITE), CELLULAR TELEPHONE

NUMBER OR SERVICE OR UNDERMINE THE LEGITIMATE OPERATION OF

THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS

AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES

THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH

PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. If a dispute arises

about who submitted an Entry via text messaging, the Entry will be deemed

submitted by the authorized account holder of the cellular telephone number

entered at the time of text messaging Entry. The authorized account holder is

deemed the natural person who is assigned to a cellular telephone number by a

cellular telephone service provider. A potential winner may be requested to

provide Sponsor with proof that the potential winner is the authorized account

holder of the cellular telephone number associated with the winning Entry and

that all eligibility requirements are met.

If a dispute arises about who submitted an Online Entry, the Online Entry will be

deemed submitted by the authorized account holder of the email account


entered. The authorized account holder is deemed the natural person who is

assigned to an email address by an Internet access provider, service provider, or

other online organization that is responsible for assigning email addresses for the

domain associated with the submitted email address. A potential winner may be

requested to provide Sponsor with proof that the potential winner is the

authorized account holder of the email address associated with the winning

Online Entry and that all eligibility requirements are met.

NOTE: Online Entry must be made by the entrant only at the Entry Site. Entries

made by any other individual or any entity, and/or originating at any other web

site or email address, including, but not limited to, commercial sweepstakes

subscription notification and/or entering service sites, will be declared invalid and

disqualified for this Sweepstakes. The use of any device or software to automate

the Entry process is prohibited.

WINNERS LIST/OFFICIAL RULES: For an Official Winners List (available after

8/1/12), or a copy of these Official Rules, send a self-addressed, stamped

envelope to: “AE LIVE LOUD” WINNERS LIST OFFICIAL RULES (please

specify Official Winners’ List or Official Rules), P.O. Box 56436 Sherman Oaks,

CA 91413. Residents of Vermont and Canada may omit return postage on all

requests. Official Rules are also available during the Entry Period at the Entry

Site.

(c) 2012 AEO Management, Inc. All Rights Reserved.

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