30 - JuneWarren-Nickle's Energy Group

junewarren.nickles.com

30 - JuneWarren-Nickle's Energy Group

Canadian Publications Mail Product Agreement No. 40069240

Charting a

cleaner path

TransAlta’s Stephen Snyder takes the

utility forward to a cleaner future

Strengthening the backbone

A stronger Alberta power grid

bodes well for oil and gas

Star power

The Alberta Council of Technologies

urges the province to take a fusion role

Plus: CEA in the Corner, the Foothills

await, and western States show

the way to a new power future

edmonton

Canadian Publications Mail Product Agreement #40069240

The next steps

A blueprint for winning the

oilsands public relations battle

Behind the ink

Multi-billion-dollar oil deal

between Venezuela and China

not necessarily bad for either

the United States or Canada

Oil shale in eclipse

Interest in American

resource softens with

low oil prices and a new

administration

THE UNCONVENTIONAL OIL AUTHORITY :: JUNE 2009 :: $10

The

AThAbAscA

jewel

Contrasting environmental studies

of an area now considered

a “biogem”

6111 – 91 St NW Edmonton, Alberta T6E 6V6

PHONE: 1.800.563.2946 | FAX: 1.888.559.0563

calgary

Canadian Publication Mail Product Agreement #40069240

Canadian Publication Mail Product Agreement #40069240

AUGUST 2009 � $6.00

MAKING It

IN SASKAtCHEWAN

30 th

July/August 2009 | $8.00

Premier Brad Wall champions a free enterprise culture

Fast trucking builds a mammoth off-road hauler

Jerry Mainil's win-win-win in Weyburn

Red Dog thinks small is profitable

A N N I V E R S A R Y I S S U E

Oilweek, Oilsands Review, Oil & Gas Inquirer, New Technology Magazine, OnStream, and Alberta Construction Magazine

Insert GuIdelInes

PG2 General insert information ❘ PG4 Stitched-in inserts ❘ PG5 Hand inserts, blow-ins, and polybags

❘ PG6 Tip-ons and Post-it notes ❘ PG7 Belly bands ❘ PG8 Spadias

TOP PROJECTS

of the PAst 30 yeArs

1979 –2009

2nd Floor, 816 – 55 Avenue NE Calgary, Alberta T2E 6Y4

PHONE: 1.800.387.2446


A focused & unique Advertising ApproAch

Inserts, tip-ons, belly bands, and spadias are four unique ways to

take advantage of JuneWarren-Nickle’s Energy Group’s targeted

distribution. All are cost-effective options for advertisers to provide

their own printed material for distribution with Oilweek, Oilsands

Review, Oil & Gas Inquirer, OnStream, New Technology Magazine,

and Alberta Construction Magazine.

General insert information

Distribution

Inserts will be included with the full publication run; however, requests for partial runs will be

considered on a case-by-case basis.

Publication Distribution

OnStream 3,500

Oil & Gas Inquirer 10,000

Alberta Construction Magazine 8,500

New Technology Magazine 7,000

Oilsands Review 10,000

Oilweek 10,000

Inserts are also available for purchase in many of JWN’s custom publications.

Please see your sales representative for more information.

2


ConsiDerations

Costs of inserts presented in this document are for supplied inserts only, and do not include the

price of design or printing. However, JuneWarren-Nickle’s Energy Group is happy to offer design,

writing, and printing services for an additional cost. Please contact your sales representative for

more information.

All inserts should be received by JWN folded and ready for insertion in the magazine, otherwise

they will be subject to additional charges. Clients can supply inserts untrimmed, and they will be

trimmed to the magazine’s dimensions during production. Pre-trimmed inserts cannot exceed

the magazine’s dimensions (8" x 10.75").

Material with Canada Post indicia will be billed at double the base price per insertion. For more

information on Canada Post indicia, please visit: http://www.canadapost.ca/tools/pg/indicia/

default-e.asp

sCheDuling

A sample of all inserts, tip-ons, and belly bands being distributed with JWN publications needs

to be received by the Production Manager in the Edmonton office one week prior to sales close,

per the respective publication’s media guide, in order to be reviewed and approved for insertion.

Please send samples to:

ATTN: Michael Gaffney

6111-91 St

Edmonton, AB T6E 6V6

Phone: (780) 944-9500 or 1-800-563-2946

Once approved by JWN, printed products should be received by PrintWest one week after sales

close, per the respective publication’s media guide. Please contact your sales representative for

more information.

Please send products, clearly labelled with the publication name and issue date, to:

PrintWest

2310 Millar Avenue

Saskatoon SK S6K 2C4

Phone: (306) 665-3560 or 1-800-291-9935

3


Stitched-in inserts

A maximum of one stitched-in insert can be accommodated per

magazine issue.

size: Minimum 7.5" x 4" (the front fold must be a

minimum of 2.5" with a lip of 0.25").

Maximum (already trimmed) 8" x 10.75" or

(untrimmed) 8.5" x 11.5" with 0.25" bleed on all sides.

*For an insert with a reply card, the reply portion

should be minimum 4" x 6" on a 75 lb. paper.

Minimum weight: Four pages on 60 lb. paper.

Maximum 200 g. (Inserts weighing more than

200 g will be subject to an additional fee of

$0.30/insert per Canada Post guidelines.)

Position: Centre of the magazine, unless otherwise

negotiated.

PriCing for full Distribution:

OnStream Oil & Gas Inquirer

Alberta Construction

Magazine

4

New Technology

Magazine

Oilsands

Review

Oilweek

$1,138 $3,750 $3,000 $2,940 $5,250 $6,000

sample only


Hand inserts, blow-ins, and polybags

A maximum of two hand inserts and/or blown-in inserts will be

accepted per magazine issue. Hand insert and blown-in pricing includes

polybagging fees.

size: Custom size: Minimum 4" x 6";

maximum 7.25" x 9.5".

same trim size: Maximum 8" x 10.75" (see pricing).

Weight: Minimum four pages on 60 lb. paper.

Maximum 200 g. (Inserts weighing more than

200 g will be subject to an additional fee of

$0.30/insert per Canada Post guidelines.)

Position: Can be either randomly placed, or placed

between specific pages per the customer’s

request (see pricing). Inserts can also be

polybagged alongside the magazine and not

within its pages. Outside placement will be

charged the “Page Specific” rate.

PriCing Per thousanD (inCluDes Polybagging):

OnStream

Oil & Gas

Inquirer

Alberta Construction

Magazine

5

New Technology

Magazine

Oilsands

Review

Oilweek

Random $325 $375 $375 $420 $525 $600

Page Specific $345 $400 $400 $450 $565 $650

Same Trim – Random $360 $425 $425 $480 $605 $700

Same Trim – Page

Specific

$385 $450 $450 $510 $645 $750

PriCing for full Distribution (inCluDes Polybagging):

OnStream

Oil & Gas

Inquirer

Alberta Construction

Magazine

New Technology

Magazine

Oilsands

Review

Oilweek

Random $1,138 $3,750 $3,188 $2,940 $5,250 $6,000

Page Specific $1,208 $4,000 $3,400 $3,150 $5,650 $6,500

Same Trim – Random $1,260 $4,250 $3,613 $3,360 $6,050 $7,000

Same Trim – Page

Specific

$1,348 $4,500 $3,825 $3,570 $6,450 $7,500

sample only


Tip-on inserts and Post-it notes

Offering a unique spin on traditional magazine advertising, tip-ons can

be purchased along with a full-page advertisement, including cover

positions. Tip-ons will appear on the same page and partially cover the

purchased advertisement. Please note that tip-ons are not available

without the purchase of a full-page ad and cannot be placed on pages

of editorial, the front cover, or another advertiser’s ad.

Pricing is for supplied tip-ons only; however, JuneWarren-Nickle’s Energy

Group is pleased to offer custom design and printing services to our clients.

Please contact your sales representative for a competitive quote.

Post-it notes must be printed by PrintWest, JWN’s printer of choice.

Artwork needs to be received by sales close date to be included (please

see publication’s media kit for specific dates). Pricing for design of

Post-it notes will vary depending on size and colour. Please contact your

sales representative for options.

For display purposes, both tip-ons and Post-it notes must be housed

entirely within the magazines without any edges or corners outside the body of the magazine.

Non-traditional tip-ons, such as CDs, magnets, and credit cards, are also available. JWN provides stronger,

removable adhesive to affix these offerings to your advertisement. Same placement guidelines apply as with

traditional tip-ons.

Minimum size: 3" x 3" for all tip-ons.

Maximum sizes: Paper or other material tip-on: 7.25" x 9.5"

Post-it note: 4" x 6"

Minimum weight: 60 lb. paper

Position: We will accommodate customer requests for placement

within the magazines where possible; when a customer

request is not possible, the full-page and tip-on will be placed

within 5 pages of the customer’s original request.

PriCing for full Distribution (inCluDes PurChase of full Page aD):

tip-on (paper) and

post-it note

OnStream

Oil & Gas

Inquirer

Alberta Construction

Magazine

6

New Technology

Magazine

Oilsands

Review

Oilweek

Outside back cover $2,650 $5,039 $5,028 $5,858 $9,403 $11,434

Inside front cover &

inside back cover

Page specific

(within book)

tip-on

(other material)

$2,438 $4,839 $4,807 $5,611 $9,000 $10,940

$2,275 $3,900 $4,100 $4,680 $7,050 $8,250

Outside back cover $2,738 $5,289 $5,241 $6,068 $9,853 $11,934

Inside front cover &

inside back cover

Page specific

(within book)

$2,525 $5,089 $5,020 $5,822 $9,450 $11,441

$2,363 $4,150 $4,313 $4,890 $7,500 $8,750

sample only


Belly bands

Only one belly band can be accommodated per magazine issue.

JuneWarren-Nickle’s Energy Group is pleased to provide custom design

and printing of belly bands at the client’s request. See pricing below.

size: Belly bands should be 17.5” long, and

either 1” or 2.5” wide.

Minimum weight: 60 lb. paper. Recommended weight is 80 lb.

PriCing for full Distribution (insertion only):

OnStream Oil & Gas Inquirer

Alberta Construction

Magazine

7

New Technology

Magazine

Oilsands

Review

Oilweek

$788 $3,000 $2,550 $2,520 $5,000 $6,000

PriCing for Design, Printing, anD insertion for full run Distribution*:

OnStream

Oil & Gas

Inquirer

Alberta Construction

Magazine

New Technology

Magazine

Oilsands

Review

Oilweek

1" $2,188 $4,800 $4,150 $4,120 $6,800 $7,800

2.5" $2,388 $5,200 $4,550 $4,520 $7,200 $8,200

* Pricing includes 4 hours of design. Any additional design time will be billed at $125/hr.

Belly bands will be printed on 80 lb. glossy paper, unless otherwise negotiated.

sample only


Spadias

A spadia, or an outsert, is a page wrapped around the spine of a

magazine that appears as a narrow flap or partial page on the outside

of the magazine.

JWN offers the purchase of spadias along with the purchase of

the outside back cover position at a premium rate. Please note that

spadias are not available for purchase alone.

Spadias can cover up to a maximum of one third of the front cover of

the magazine. The advertiser retains both the front and back of the

spadia for their advertising messaging.

Only one spadia can be accommodated per magazine issue.

size: Variable depending on the publication.

Must not cover more than one third of the front

cover.

Must be equal to or less than the full trim of the magazine.

Minimum weight: 60 lb. paper. Recommended weight is 80 lb.

PriCing for full Distribution

(iNCludES PurCHASE OF BACk COVEr AdVErTiSEmENT):

OnStream Oil & Gas Inquirer

Alberta Construction

Magazine

8

New Technology

Magazine

Oilsands

Review

Oilweek

$2,855 $6,195 $6,395 $7,075 $12,000 $13,500

sample only

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