Marketing MOT – Top 10 Questions To Ask About Any Website 1 ...

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Marketing MOT – Top 10 Questions To Ask About Any Website 1 ...

Marketing MOTTop 10 Questions To Ask About Any Website

1. SEO | What is the key phrase the site is targeting Is it in the URL / metatags

2. Customer Journey | Who is the ideal customer – what is their passion or pain

3. Customer Journey | What is the first clear call to action

4. Lead Generation | Does the site encourage you to give your details for a free gift

5. Customer Journey | Who is behind the site Is there an about page with real people Is

there a contact page Can we follow them on Twitter, friend them on Facebook

6. SEO & Customer Journey | Is there a blog and if so, is it relevant, interesting and up to date

7. Customer Journey | Is the site easy to navigate and find the obvious pages one would need

8. Customer Journey | What is the first lead product we are sold Is it obvious what we should

buy first Is it within a reasonable price range (under $100)

9. Customer Journey | Are we offered any incentives to buy Downsells, cross-sells, free trials

10. Customer Journey | Are we followed up by email regularly and told what to do or buy next

Bonus Consultative Research:

1. What are the Top 10 Key Phrases in Google Keyword Tool

2. Is the business local or global

3. How much traffic does each phrase get locally / globally per month on Google plus others

4. Assuming 1% of traffic turns into visitors how many is that per month

5. Assuming 10% of visitors turn into subscribers, how many is that per month

6. Assuming 10% of subscribers turn into sales of lead product, how much extra revenue is that

per month

7. Per year


8. Assuming a £1000 investment in your internet marketing in Year 1, what return on

investment, pound for pound, would you hope for

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