2013_Daily Oil Bulletin_Media Guide.pdf - JuneWarren-Nickle's ...

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2013_Daily Oil Bulletin_Media Guide.pdf - JuneWarren-Nickle's ...

2013 MEDIA GUIDE

2013

MEDIA GUIDE

The Daily Oil Bulletin has

been telling the oilpatch’s

story for 75 years.

The most anticipated source of industry news is

now fully digital and introducing a diverse range of

advertising options to help you reach the thousands

of energy industry players who read it every day.


2013 MEDIA GUIDE PAGE 2

Readership

There's a reason why over 10,000 subscribers can’t

wait to receive their Daily Oil Bulletin every weekday.

Connect with over 10,800 Daily Oil Bulletin (DOB)

subscribers from all industry facets, including

management, geology, geophysics, land,

finance, law, engineering and production.

These energy professionals look to the latest industry

news in the DOB for making key business decisions.

For 75 years, the DOB has covered the ever-changing oil

and gas sector. Today, with one of the highest levels of

online traffic in the industry, users engage the site again

and again (93 per cent returning visitors).

DOB DOB readers readers are: are:

50% producers

26% service

companies

18% financial,

government,

associations

and consultants

6% other

621,219the industry.

Average number of page views per month—

one of the highest levels of online traffic in

Let the DOB help you capitalize on this niche

oil and gas industry audience with display and

content advertising opportunities.

Information based on 2011 data.


2013 MEDIA GUIDE PAGE 3

Advertising Options

Online Display Advertising

HOMEPAGE

1A

BONUS WITH 1C

EMAIL ALERT

2A

Ad Unit Sizes

Digital ads on the Daily

Oil Bulletin website and its

email alerts are available in a range

of size options.

1B

2B

SKYSCRAPER 160 pixels wide by 600 pixels tall

INSIDE / ARTICLE PAGE

BIG BOX

300 pixels wide by

250 pixels tall

1B

BONUS WITH 1C

300 pixels wide by

120 pixels tall

2B

ARTICLE / INSIDE PAGE

1D

LEADERBOARD 728 pixels wide by 90 pixels tall

1A

1C

1D

2 A

1C

With a variety of

ad options, the DOB is the

perfect vehicle for your

marketing message.

1C

Online Content

Advertising

Market your events, new studies, asset

sales and employment opportunities

within the content pages of the DOB.

Advertisements must be oil and gas industry

specific and contain information that would

be of benefit to a subscriber, such as notices

of meetings, conferences and courses;

geological studies; farmouts or property

dispositions; and job postings.

SAMPLES OF CONTENT

ADVERTISING IN ‘TODAY’S

HIGHLIGHTS’ SECTION


PAGE 4

2013 ADVERTISING RATES

Online Display Advertising

Rates effective September 1, 2012, for advertising in 2013.

Placement Ad unit and position Cost per month

Homepage Leaderboard, top of homepage $ 1,590

Homepage Big Box, upper-middle right-hand side 1,000

Homepage/inside pages

Super Banner, bottom of homepage and inside article pages (also includes a complimentary

box ad located on the upper right-hand corner of the homepage)

840

Inside/article pages Leaderboard, top of page 1,100

Email Alert Display Advertising

Placement Ad unit and position Cost per month

Email Alert Leaderboard, top of email window $ 1,200

Email Alert Skyscraper, right-hand side of email window 1,040

For further information on these advertising options, please contact Tony Poblete at:

Telephone: 403.209.3532 Email: tpoblete@junewarren-nickles.com

Limited space!

Only five rotating

ads per position

to give you

maximum

exposure.

Online Content Advertising

Placement

Cost per day (minimum $120 per ad)

Homepage under Today’s Highlights $1 per word $150 per image $75 per link

For further information on this advertising option, please contact Stephen Marsters at:

Telephone: 403.209.3539 Email: smarsters@junewarren-nickles.com

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

2012/09/01

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most

recognized energy information provider. Known for our authoritative print

and online publications, data sets, maps, charts, directories and events,

we are the Canadian leader in oil and gas, and construction publishing.

Our commitment to our readers and advertisers remains steadfast:

To be the most trusted source of energy information in Canada.

junewarren-nickles.com

Edmonton

220–9303 34 Avenue NW

Edmonton, AB T6E 5W8

tel: 780.944.9333 | fax: 780.944.9500

toll free: 1.800.563.2946

Calgary

2nd Flr–816 55 Avenue NE

Calgary, AB T2E 6Y4

tel: 403.209.3500 | fax: 403.245.8666

toll free: 1.800.387.2446

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