WIF_Program - My Laureate


WIF_Program - My Laureate




the future

León, México

May 23 and 24, 2012

World Innovation

Forum 2012


Leon. Mexico




the future

Overview of the

World Innovation Forum 2012

León, México

The concept of innovation continues to expand and transform. It is no longer limited to one person or

company. Innovation is open and May disruptive, 23 and multi-disciplinary 24, 2012 and global. Collaboration is essential and

reinforced by rapid, multi-faceted networks of communication: digital, mobile and interactive. The World

Innovation Forum is the event that creates a space for these provocative ideas to flourish.

In 2012, the most successful organizations will be the ones who know where to discover the potential of

innovation and lead it… and it only takes one spark.

This year, the World Innovation


Forum at the Poliforum


León in Guanajuato, Mexico, will bring together

a whole new group of experts and practitioners who are shaping the future of business and offering an

incomparable amount of knowledge on the latest trends and innovations from around the globe.

The conference allows Laureate participants to connect,


share, and learn the trends that


are shaping business

such as mobile technology and marketing, the evolution of education, the effects of our virtual reality, the

new ways to drive innovation, and how to foster entrepreneurial and impassioned ideas.

Regardless of your discipline, you will be exposed to new ways of thinking, new approaches, new trends, new

paradigms, innovative skills and contemporary knowledge for you to apply and enrich your professional and

personal life. Gain unique insight on what is impacting global industries and hear from the brightest, most

imaginative minds transforming business.

World Innovation Forum 2012: Six dynamic perspectives. An event to connect and exchange. A platform for



Leon. Mexico


Jesús Cochegrus

Clay Shirky

Author and professor at New York University, Clay Shirky is one of

today’s most influential thinkers on how the internet is impacting

the way the world works. He focuses on technology’s impact on

human relations and productivity. Shirky is an expert on the social and

economic effects of Internet technologies and the author of Cognitive

Surplus: Creativity and Genorisity in a Connected Age, which focuses on

the positive effects of the internet and how it’s changing the way

society functions. An early fan of crowd sourcing, Shirky teaches in

the acclaimed graduate New Media Interactive Telecommunications

Program at NYU.

Jesús Cochegrus is Director of Kaxan Media Group, the developer of

the successful video game Taco Master, which made it to the number

one spot on iTunes Mexico for several weeks. Cochegrus has worked in

multimedia, animation and video games for over 15 years, developing

impactful national and international projects for companies such as

Nike, Coca Cola, SIEMENS, Continental Corporation and Tequila José

Cuervo, among others. He is also a consultant for the Foundation MAS,

which focuses on bringing diversion and recreation to sickly children

and the elderly.

Andy Cohen

Founder of the advertising agency Exposed Brick and bestselling author

of Follow the Other Hand, Andy Cohen has an ace up his sleeve when it

comes to insights on leadership: he is also a magician. With this unique

perspective, Cohen uses magic as a metaphor to demonstrate the power

of assumptions in the world of business. Consultant to Fortune 500

companies as well as recipient of the Effie Award from the American

Marketing Association, he demonstrates how the skills of a magician

can be applied to marketing, innovation, and leadership.

World Innovation Forum 2012


Paola Antonelli

Juan Enriquez

Juan Enriquez is recognized as one of the world’s leading authorities

on the economic and political impacts of life sciences. He is currently

CEO of Biotechonomy LLC, a biology research and investment firm. He

was the Founding Director of the Harvard Business School Life Sciences

Project, and author of the global bestseller, As the Future Catches You:

How Genomics & Other Forces are Changing Your Life, Work, Health & Wealth.

Enriquez also took part in a world voyage led by Craig Venter, (who

sequenced the human genome), which led to the discovery of an

unprecedented number of new species.

Senior Curator at The Museum of Modern Art in New York and

named one of the 100 most powerful people in the world of art by

Art Review, Paola Antonelli advocates great design as a means to

change the world. She explains how contemporary design molds

and adjusts human behavior and is an essential part of how and why

we adopt technologies. Acting as an intermediary between research

and production, Antonelli spreads the concept that design is capable

of grasping momentous revolutions in science and technology and

translating them into products we can easily use.

Tom Peters

Always seeking excellence, Tom Peters is the undisputed management

expert and is recognized as one of the most prominent thinkers in

business today. Attributed with inventing the management guru

industry along with the legendary Peter Drucker, he has shaped the

idea of modern management more than any other person over the last

six decades. A prolific bestselling author, he is the co-author of In Search

of Excellence —the book that changed the way the world does business,

and is considered by many the best book in the history of management.

His latest work, The Little BIG Things, is a guide to achieving excellence

in all its forms.

Leon. Mexico



Wednesday, May 23 rd

8:30 - 9:00 Introduction

9:00 - 9: 15 Andy Cohen

9:15 - 10:30 Clay Shirky

10:30 - 11:00 Laureate Panels and Interviews

11:00 - 11:15 Andy Cohen

11:15 - 12:15 Jesús Cochegrus

12:15 - 12:45 Laureate Panels and Interviews

12:45 - 14:15 Andy Cohen

14:15 - 16:00 Laureate Panels and Interviews

16:00 -17:15 Clay Shirky, Andy Cohen, Jesús Cochegrus, Jorge Acevedo

17:15 - 17:45 Wrap Up

Thursday, May 24 th

8:30 - 9:00 Introduction

9:00 - 10:30 Juan Enríquez

10:30 - 11:00 Laureate Panels and Interviews

11:00 - 12:30 Paola Antonelli

12:30 - 13:00 Laureate Panels and Interviews

13:00 - 14:30 Tom Peters

14:30 - 15:00 Wrap Up

*Central Daylight Time


World Innovation

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Leon. Mexico

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