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Footwear Industry Footwear Industry - empirica

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<strong>Footwear</strong><br />

1 Introduction<br />

1.1 About e-Business W@tch<br />

Policy background<br />

The European Commission launched e-Business W@tch in late 2001 to monitor the<br />

adoption, development and impact of electronic business practices in different sectors of<br />

the economy in the European Union.<br />

The initiative is rooted in the eEurope Action Plans of 2002 and 2005. The eEurope<br />

2005 Action Plan defined the goal "to promote take-up of e-business with the aim of<br />

increasing the competitiveness of European enterprises and raising productivity and<br />

growth through investment in information and communication technologies, human<br />

resources (notably e-skills) and new business models". 4 e-Business W@tch has been an<br />

important instrument for the European Commission to assess the developments and<br />

progress in this field.<br />

The i2010 policy 5 , a follow-up to eEurope, also stresses the critical role of ICT for<br />

productivity and innovation, stating that "… the adoption and skilful application of ICT is<br />

one of the largest contributors to productivity and growth throughout the economy,<br />

leading to business innovations in key sectors" (p. 6). The Communication anticipates "a<br />

new era of e-business solutions", based on integrated ICT systems and tools, which will<br />

lead to an increased business use of ICT. However, it also warns that businesses "still<br />

face a lack of interoperability, reliability and security", which could hamper the realisation<br />

of productivity gains (p. 7).<br />

In 2005, in consideration of globalisation and intense international competition, the<br />

European Commission launched a new industrial policy 6 to create better framework<br />

conditions for manufacturing industries in the coming years. Some of the policy strands<br />

described have direct links to ICT and e-business developments. One of the new sectorspecific<br />

initiatives covered by the policy is the taskforce on information and<br />

communication technologies (ICT) competitiveness. The taskforce with stakeholders<br />

representatives focuses on identifying and proposing measures to remove obstacles that<br />

inhibit ICT take-up among enterprises. Another initiative is to conduct a series of<br />

competitiveness studies, to include for ICT, food, and fashion and design industries, in<br />

order to analyse trends affecting the competitiveness of these industrial sectors.<br />

These policy considerations constitute the background and raison d'être of e-Business<br />

W@tch as an observatory of related issues and a core theme for the analysis. Within this<br />

4<br />

5<br />

6<br />

"eEurope 2005: An information society for all". Communication from the Commission,<br />

COM(2002) 263 final, 28 May 2002, chapter 3.1.2<br />

"i2010 – A European Information Society for growth and employment." Communication from the<br />

Commission, COM(2005) 229 final.<br />

"Implementing the Community Lisbon Programme: A Policy Framework to Strengthen EU<br />

Manufacturing - towards a more integrated approach for Industrial Policy." Communication from<br />

the Commission, COM(2005) 474 final, 5.10.2005<br />

10

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