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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong><br />

2011-15<br />

<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

Contents<br />

Foreword<br />

<strong>VSO</strong> 3<br />

What we do 3<br />

How we do it 3<br />

<strong>VSO</strong> in <strong>China</strong><br />

Who we work for 4<br />

Where we work 4<br />

Country facts 4<br />

Our focus 5<br />

Partnership: the way we work 6<br />

<strong>VSO</strong> from <strong>China</strong> 6<br />

Youth and youth exchanges 7<br />

Volunteering Expo 7<br />

Valuing Volunteers research 7<br />

©<strong>VSO</strong><br />

2


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

Foreword<br />

<strong>VSO</strong><br />

<strong>VSO</strong> is a leading, independent, non-governmental organisation<br />

(NGO). We believe that change happens because people make<br />

it happen. Providing food, infrastructure and machinery is<br />

important, but we believe people are the key to overcoming<br />

poverty.<br />

That’s why we work through volunteers. Drawn from many<br />

countries and all walks of life, they give their time, their<br />

expertise and their passion. Volunteers share their skills<br />

within carefully selected partner organisations, ranging from<br />

grassroots groups to government ministries, in their home<br />

country or abroad. It’s a powerful, cost-effective way to create<br />

lasting results.<br />

What we do<br />

<strong>VSO</strong> has had a programme in <strong>China</strong> since 1981, largely<br />

education-focused, but also works in health and livelihoods.<br />

Recognising that the context of development in <strong>China</strong> has<br />

clearly changed over the last three decades, <strong>VSO</strong> is now<br />

refocusing its programme to be more aligned with the <strong>China</strong> of<br />

today.<br />

Our exciting and challenging programme in <strong>China</strong>:<br />

• promotes and supports Chinese people to engage in their<br />

own development, through volunteering in <strong>China</strong> and<br />

overseas from <strong>China</strong><br />

• shares knowledge and best practices of volunteering,<br />

brokering partnerships and providing a range of consultancy<br />

services and international volunteer accompaniment to<br />

government, non-government and corporate sectors<br />

• contributes to the development of policy and learning of<br />

best practices that encourage volunteering, corporate social<br />

responsibility and international cooperation.<br />

How we do it<br />

Through improved effectiveness and efficiency of volunteering<br />

inside <strong>China</strong> we increase the capacity of local volunteering<br />

organisation networks to improve poor people’s access to<br />

quality basic services and information and ideas linking them<br />

to the wider world. We build and share a knowledge base<br />

with government, non-government and corporate sectors,<br />

and contribute to policy development and strengthened<br />

partnership among these three sectors.<br />

©<strong>VSO</strong><br />

3


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

<strong>VSO</strong> in <strong>China</strong><br />

<strong>China</strong>’s economy has grown at an astonishing rate of 9.8%<br />

for the last three decades and the development context<br />

has dramativally changed since <strong>VSO</strong> started working in the<br />

country. <strong>China</strong> is now the world’s biggest contributor to the<br />

achievement of the Millennium Development Goals and plays<br />

an increasingly important role in international development in<br />

Africa, Latin America, the Caribbean and Asia.<br />

Since 1981 <strong>VSO</strong> <strong>China</strong> has brought more than 750 international<br />

volunteers to <strong>China</strong> to work in its education, health and<br />

livelihoods programmes and in partnerships promoting<br />

volunteerism. Volunteers have spent an average of two years<br />

in their placements, which makes a total of more than 1,500<br />

years of expert volunteering in <strong>China</strong>. That is an immense<br />

achievement.<br />

The time is right for <strong>VSO</strong> <strong>China</strong> to build on this volunteering<br />

expertise and reach out to the large numbers of people<br />

living in poverty in <strong>China</strong>. The programme puts people right<br />

at the centre of <strong>VSO</strong>’s engagement in <strong>China</strong> by promoting<br />

volunteering to fight poverty within <strong>China</strong> and in the least<br />

developed countries in which <strong>China</strong> has an interest.<br />

Through an increased capacity of volunteering organisations<br />

and the engagement of all sectors of society, <strong>VSO</strong> <strong>China</strong> aims<br />

to create a network of 1 million Chinese people – all passionate<br />

about social and harmonious development and working<br />

together at community, national and international level<br />

through volunteering.<br />

Who we work for (target population)<br />

<strong>VSO</strong> <strong>China</strong> recognises the immense achievements of <strong>China</strong><br />

in leading the world in reducing rural poverty and achieving<br />

the Millennium Development Goals. It values the government<br />

of <strong>China</strong>’s 12th Five-Year Plan and its goals of increasing the<br />

capacities of social organisations to regularly mobilise ten<br />

percent of the population for social development through<br />

volunteering. <strong>China</strong> is still a developing country, with arguably<br />

ten percent of the world’s poor. The <strong>China</strong> programme<br />

recognises the relative disadvantage of rural populations, but<br />

also that of migrant families and the urban poor, people with<br />

disabilities, ethnic minorities and the youth (particularly in<br />

psycho-social wellbeing and reproductive health). Importantly,<br />

volunteers will also benefit from the increased opportunities<br />

for participation in development of their own communities and<br />

those of others.<br />

Where we work<br />

From 2011 the <strong>China</strong> programme will<br />

initially focus on the cities of Beijing,<br />

Shanghai, Guangzhou, Shenzhen,<br />

Kunming, Chengdu, Chongqing and Xi’an<br />

and build on that with more cities in both<br />

the eastern and western provinces.<br />

Country facts:<br />

Population:<br />

1.4 billion<br />

Official language:<br />

Mandarin Chinese<br />

Human Development Index (HDI)<br />

101 (UNDP)<br />

GDP per capita:<br />

US$4,428 (World Bank)<br />

Below US$1.25 PPP poverty line:<br />

estimated 120 million<br />

4


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

Our focus<br />

Supporting people to engage in their own<br />

development<br />

<strong>VSO</strong> has put people at the centre of development for more<br />

than 50 years. Through volunteering, we offer a unique<br />

approach to development and are passionate about supporting<br />

people in engaging in their own development – whether by<br />

volunteering in their own community or in other communities<br />

in other parts of the world.<br />

<strong>VSO</strong> offers a range of individual and group volunteering<br />

opportunities through its programmes in <strong>China</strong>. It also supports<br />

volunteerism in <strong>China</strong> more broadly, through the capacitybuilding<br />

of other volunteering organisations, with the support<br />

of international, expert volunteers.<br />

Volunteering<br />

Youth programme<br />

People<br />

First<br />

Volunteering outside <strong>China</strong><br />

Corporate volunteering<br />

Knowledge brokering, training and consulting<br />

<strong>VSO</strong> has more than 50 years of experience in organisational<br />

development and volunteer programme management, as<br />

well as in establishing partnerships that work in development.<br />

We are open to share our knowledge through web-based<br />

guides and best practice, through regular training events and<br />

consulting services.<br />

With decades of international development experience<br />

and an excellent record in brokering relationships between<br />

government, non-government and corporate sectors,<br />

<strong>VSO</strong> offers unique insights and professional knowledge in<br />

volunteering and development.<br />

Online<br />

resources<br />

Knowledge<br />

Training<br />

volunteer<br />

programme and<br />

organisation<br />

development<br />

Consulting<br />

CSR and<br />

sustainability<br />

partnerships<br />

Policy hub<br />

<strong>VSO</strong> operates in 37 countries around the world, promoting<br />

volunteering and working with research institutions,<br />

development practitioners and governments to create<br />

and share best practices and policies for sustainable and<br />

equitable development. It understands that progress towards<br />

harmonious societies is only possible through working together.<br />

<strong>VSO</strong> does this in <strong>China</strong> through its annual volunteering<br />

expositions, which bring together government, nongovernment<br />

and corporate sectors to promote volunteerism<br />

and corporate social responsibility. It is also involved in positive<br />

engagement and discussion with stakeholders in <strong>China</strong>,<br />

learning from development experience in the countries where<br />

<strong>VSO</strong> operates and where <strong>China</strong> has overseas development<br />

interests.<br />

5


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

Partnership: the way we work<br />

There are several ways that people and organisations can work<br />

in partnership with <strong>VSO</strong> <strong>China</strong>.<br />

Partnerships for development<br />

<strong>VSO</strong> <strong>China</strong> is progressively extending its programme of NGO<br />

capacity-building to more than 50 NGOs in Beijing, Shanghai,<br />

Guangzhou, Shenzhen, Xi’an, Chengdu, Kunming, Chongqing<br />

and other major cities.<br />

In each city, the programme will focus on the capacity-building<br />

of (at least) one local volunteering centre and several NGOs,<br />

representing the needs of a broad range of least advantaged<br />

groups. It functions across the development sectors of health,<br />

disability, HIV and AIDS, education, livelihood development and<br />

the environment. <strong>VSO</strong> <strong>China</strong> places international volunteers<br />

from its worldwide pool of experts in these organisations with<br />

a primary focus on organisational and volunteer programme<br />

development. We then compliment these full-time volunteers<br />

with part-time, local professionals (corporate volunteers).<br />

We broker opportunities for company staff to get involved in<br />

general support and capacity-building of NGOs or in community<br />

events and community volunteering.<br />

Partnerships for development provides companies with an<br />

affordable approach to demonstrating social responsibility.<br />

It also allows them to be part of a larger programme with a<br />

clear development effect and gives them the opportunity to<br />

enhance employee job satisfaction, recruitment and retention<br />

and the development of core skills in communication,<br />

teamwork, project management, problem-solving, and conflict<br />

negotiation. Employees also benefit from a range of soft skills,<br />

particularly in building self-confidence.<br />

Training and consulting<br />

<strong>VSO</strong> has more than 50 years of experience in organisational<br />

development and volunteer programme management, and in<br />

establishing partnerships that work in development. We share<br />

our knowledge through web-based guides and best practice,<br />

through regular training events and through consulting<br />

services. <strong>VSO</strong> <strong>China</strong> is equipped to actively provide excellent<br />

training and consulting services to companies in:<br />

• volunteer programme development and management<br />

• volunteer management systems<br />

• approaches to working with social organisations<br />

• organisational learning systems<br />

• organisational leadership and development.<br />

We can deliver training tailored to an individual organisation’s<br />

needs for 20 or more staff members. We also offer employee<br />

volunteering programme development consulting and<br />

mentoring, delivered through experienced staff and volunteers.<br />

<strong>VSO</strong> from <strong>China</strong><br />

After 30 years of bringing more than<br />

750 expert volunteers to <strong>China</strong>, <strong>VSO</strong><br />

now recognises the talent and interest<br />

that exists in <strong>China</strong> for international<br />

development through volunteerism and<br />

is including Chinese volunteers in its<br />

international volunteering programme.<br />

<strong>VSO</strong> now recruits Chinese expert<br />

volunteers to serve in less developed<br />

countries in Africa and Asia. <strong>VSO</strong><br />

currently has Chinese volunteers in Africa<br />

– in Nigeria, Kenya and Zambia (and soon<br />

in Sierra Leone and Ethiopia) and in Asia<br />

including Nepal and Bangladesh.<br />

©<strong>VSO</strong><br />

<strong>VSO</strong> <strong>China</strong> will undoubtedly benefit<br />

global development and the world’s<br />

poor and provides a great opportunity<br />

to demonstrate social responsibility<br />

through the sponsoring of one or<br />

more volunteers or by getting directly<br />

involved with short-term executive or<br />

staff volunteering. Such support can<br />

be reported in both <strong>China</strong> and the host<br />

country and is a great opportunity to link<br />

corporate sustainability programmes to<br />

community development.<br />

6


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

Youth and youth exchanges<br />

<strong>VSO</strong>’s youth programme has directly<br />

engaged with over 1,500 youth<br />

volunteers in international exchanges<br />

between 37 UK communities and 37<br />

countries around the world, including<br />

<strong>China</strong>. Each group volunteers more than<br />

6,000 hours in local communities. The<br />

third exchange between the UK and<br />

<strong>China</strong> in 2010 resulted in 740,000 media<br />

mentions including social media, TV,<br />

radio and print media.<br />

Youth is a central part of <strong>VSO</strong> <strong>China</strong>’s<br />

strategy; through the continuing and<br />

broadening of exchanges between <strong>China</strong><br />

and the EU, North America, Asia and<br />

Africa, as well as nationally; and through<br />

domestic programmes that focus on<br />

youth life skills, health and psychosocial<br />

wellbeing.<br />

Foreign and domestic companies as well<br />

as foundations and institutional funders<br />

can get involved in our youth and<br />

youth exchanges programme through<br />

sponsorship.<br />

Volunteering Expo<br />

Launched in 2010 and successfully<br />

continued in 2011, the Volunteering<br />

Expo is a unique event in <strong>China</strong>. It gives<br />

space to government, non-government,<br />

corporate and academic sectors to<br />

debate the challenges and opportunities<br />

for volunteering for harmonious<br />

development in <strong>China</strong>. It also allows<br />

for networking and the showcasing of<br />

volunteering initiatives.<br />

Timed to coincide with International<br />

Volunteer Day each year, it is a<br />

moment to reflect, be inspired and<br />

challenge ourselves to further develop<br />

volunteerism in <strong>China</strong> and overseas<br />

from <strong>China</strong>. In 2011 the theme was<br />

Partnerships for Development. This is<br />

an outstanding event, widely covered<br />

by national media and reaching out to<br />

tens of thousands of people through its<br />

website and social media connections.<br />

Valuing Volunteering research<br />

Valuing Volunteering is a partnership<br />

between <strong>VSO</strong> <strong>China</strong>, the Institute for<br />

Development Studies at the University of<br />

Sussex in the UK. Alongside other global<br />

and local <strong>VSO</strong> partners, the partnership<br />

will work to understand the social and<br />

economic impact of volunteering on<br />

poverty. The three-year project will<br />

be delivered through an innovative<br />

and cutting edge methodology called<br />

“systemic action research” and will start<br />

in <strong>China</strong> and five other countries in Asia<br />

and Africa early in 2012.<br />

Valuing Volunteering will research<br />

differing forms of volunteering across<br />

<strong>China</strong> to understand both the social and<br />

economic benefits of each. One very<br />

important aspect of this in <strong>China</strong> will be<br />

corporate volunteering. This 6–9 month<br />

research aims to understand the effect<br />

of corporate volunteering in <strong>China</strong> and<br />

to build a collection of case studies of<br />

companies working with communities<br />

through employee volunteering.<br />

Our impact<br />

The <strong>China</strong> programme’s impact is capacity and opportunity.<br />

Capacity for organisations from all sectors to benefit less<br />

advantaged people in <strong>China</strong> (and overseas from <strong>China</strong>);<br />

and opportunity for individuals to fight poverty through<br />

volunteering in their own community and others.<br />

Our ambition is to be a network of 1 million people, committed<br />

to development and the fight against poverty both at home<br />

and abroad; with a particular interest in education, health<br />

(including disability and HIV) and sustainable and secure<br />

livelihoods. We absolutely believe in and are committed to<br />

volunteering in <strong>China</strong> and the benefits it can bring to the least<br />

advantaged people, including: people with disabilities, people<br />

at risk of or living with HIV and AIDS, the rural as well as urban<br />

poor, migrant populations (particularly women and children)<br />

and youth.<br />

Through that network of 1 million people, we know we can<br />

improve the lives of millions of others.<br />

7


<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />

<strong>VSO</strong> <strong>China</strong><br />

Room 601, Suite 1, Building D<br />

Lanchoumingzuo, Chaowai Da Jie<br />

Chaoyang District<br />

Beijing, 100020<br />

<strong>China</strong><br />

T + 86 10 6553 0400<br />

vsochina@vsoint.org<br />

www.vso-cn.org<br />

www.vsoconsulting-cn.com<br />

<strong>VSO</strong> International<br />

Carlton House, 27a Carlton Drive<br />

London SW15 2BS, UK<br />

+44 (0)20 8780 7500<br />

www.vsointernational.org<br />

Published June 2012

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