VSO China Strategy (444KB)
VSO China Strategy (444KB)
VSO China Strategy (444KB)
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong><br />
2011-15<br />
<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15
<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
Contents<br />
Foreword<br />
<strong>VSO</strong> 3<br />
What we do 3<br />
How we do it 3<br />
<strong>VSO</strong> in <strong>China</strong><br />
Who we work for 4<br />
Where we work 4<br />
Country facts 4<br />
Our focus 5<br />
Partnership: the way we work 6<br />
<strong>VSO</strong> from <strong>China</strong> 6<br />
Youth and youth exchanges 7<br />
Volunteering Expo 7<br />
Valuing Volunteers research 7<br />
©<strong>VSO</strong><br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
Foreword<br />
<strong>VSO</strong><br />
<strong>VSO</strong> is a leading, independent, non-governmental organisation<br />
(NGO). We believe that change happens because people make<br />
it happen. Providing food, infrastructure and machinery is<br />
important, but we believe people are the key to overcoming<br />
poverty.<br />
That’s why we work through volunteers. Drawn from many<br />
countries and all walks of life, they give their time, their<br />
expertise and their passion. Volunteers share their skills<br />
within carefully selected partner organisations, ranging from<br />
grassroots groups to government ministries, in their home<br />
country or abroad. It’s a powerful, cost-effective way to create<br />
lasting results.<br />
What we do<br />
<strong>VSO</strong> has had a programme in <strong>China</strong> since 1981, largely<br />
education-focused, but also works in health and livelihoods.<br />
Recognising that the context of development in <strong>China</strong> has<br />
clearly changed over the last three decades, <strong>VSO</strong> is now<br />
refocusing its programme to be more aligned with the <strong>China</strong> of<br />
today.<br />
Our exciting and challenging programme in <strong>China</strong>:<br />
• promotes and supports Chinese people to engage in their<br />
own development, through volunteering in <strong>China</strong> and<br />
overseas from <strong>China</strong><br />
• shares knowledge and best practices of volunteering,<br />
brokering partnerships and providing a range of consultancy<br />
services and international volunteer accompaniment to<br />
government, non-government and corporate sectors<br />
• contributes to the development of policy and learning of<br />
best practices that encourage volunteering, corporate social<br />
responsibility and international cooperation.<br />
How we do it<br />
Through improved effectiveness and efficiency of volunteering<br />
inside <strong>China</strong> we increase the capacity of local volunteering<br />
organisation networks to improve poor people’s access to<br />
quality basic services and information and ideas linking them<br />
to the wider world. We build and share a knowledge base<br />
with government, non-government and corporate sectors,<br />
and contribute to policy development and strengthened<br />
partnership among these three sectors.<br />
©<strong>VSO</strong><br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
<strong>VSO</strong> in <strong>China</strong><br />
<strong>China</strong>’s economy has grown at an astonishing rate of 9.8%<br />
for the last three decades and the development context<br />
has dramativally changed since <strong>VSO</strong> started working in the<br />
country. <strong>China</strong> is now the world’s biggest contributor to the<br />
achievement of the Millennium Development Goals and plays<br />
an increasingly important role in international development in<br />
Africa, Latin America, the Caribbean and Asia.<br />
Since 1981 <strong>VSO</strong> <strong>China</strong> has brought more than 750 international<br />
volunteers to <strong>China</strong> to work in its education, health and<br />
livelihoods programmes and in partnerships promoting<br />
volunteerism. Volunteers have spent an average of two years<br />
in their placements, which makes a total of more than 1,500<br />
years of expert volunteering in <strong>China</strong>. That is an immense<br />
achievement.<br />
The time is right for <strong>VSO</strong> <strong>China</strong> to build on this volunteering<br />
expertise and reach out to the large numbers of people<br />
living in poverty in <strong>China</strong>. The programme puts people right<br />
at the centre of <strong>VSO</strong>’s engagement in <strong>China</strong> by promoting<br />
volunteering to fight poverty within <strong>China</strong> and in the least<br />
developed countries in which <strong>China</strong> has an interest.<br />
Through an increased capacity of volunteering organisations<br />
and the engagement of all sectors of society, <strong>VSO</strong> <strong>China</strong> aims<br />
to create a network of 1 million Chinese people – all passionate<br />
about social and harmonious development and working<br />
together at community, national and international level<br />
through volunteering.<br />
Who we work for (target population)<br />
<strong>VSO</strong> <strong>China</strong> recognises the immense achievements of <strong>China</strong><br />
in leading the world in reducing rural poverty and achieving<br />
the Millennium Development Goals. It values the government<br />
of <strong>China</strong>’s 12th Five-Year Plan and its goals of increasing the<br />
capacities of social organisations to regularly mobilise ten<br />
percent of the population for social development through<br />
volunteering. <strong>China</strong> is still a developing country, with arguably<br />
ten percent of the world’s poor. The <strong>China</strong> programme<br />
recognises the relative disadvantage of rural populations, but<br />
also that of migrant families and the urban poor, people with<br />
disabilities, ethnic minorities and the youth (particularly in<br />
psycho-social wellbeing and reproductive health). Importantly,<br />
volunteers will also benefit from the increased opportunities<br />
for participation in development of their own communities and<br />
those of others.<br />
Where we work<br />
From 2011 the <strong>China</strong> programme will<br />
initially focus on the cities of Beijing,<br />
Shanghai, Guangzhou, Shenzhen,<br />
Kunming, Chengdu, Chongqing and Xi’an<br />
and build on that with more cities in both<br />
the eastern and western provinces.<br />
Country facts:<br />
Population:<br />
1.4 billion<br />
Official language:<br />
Mandarin Chinese<br />
Human Development Index (HDI)<br />
101 (UNDP)<br />
GDP per capita:<br />
US$4,428 (World Bank)<br />
Below US$1.25 PPP poverty line:<br />
estimated 120 million<br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
Our focus<br />
Supporting people to engage in their own<br />
development<br />
<strong>VSO</strong> has put people at the centre of development for more<br />
than 50 years. Through volunteering, we offer a unique<br />
approach to development and are passionate about supporting<br />
people in engaging in their own development – whether by<br />
volunteering in their own community or in other communities<br />
in other parts of the world.<br />
<strong>VSO</strong> offers a range of individual and group volunteering<br />
opportunities through its programmes in <strong>China</strong>. It also supports<br />
volunteerism in <strong>China</strong> more broadly, through the capacitybuilding<br />
of other volunteering organisations, with the support<br />
of international, expert volunteers.<br />
Volunteering<br />
Youth programme<br />
People<br />
First<br />
Volunteering outside <strong>China</strong><br />
Corporate volunteering<br />
Knowledge brokering, training and consulting<br />
<strong>VSO</strong> has more than 50 years of experience in organisational<br />
development and volunteer programme management, as<br />
well as in establishing partnerships that work in development.<br />
We are open to share our knowledge through web-based<br />
guides and best practice, through regular training events and<br />
consulting services.<br />
With decades of international development experience<br />
and an excellent record in brokering relationships between<br />
government, non-government and corporate sectors,<br />
<strong>VSO</strong> offers unique insights and professional knowledge in<br />
volunteering and development.<br />
Online<br />
resources<br />
Knowledge<br />
Training<br />
volunteer<br />
programme and<br />
organisation<br />
development<br />
Consulting<br />
CSR and<br />
sustainability<br />
partnerships<br />
Policy hub<br />
<strong>VSO</strong> operates in 37 countries around the world, promoting<br />
volunteering and working with research institutions,<br />
development practitioners and governments to create<br />
and share best practices and policies for sustainable and<br />
equitable development. It understands that progress towards<br />
harmonious societies is only possible through working together.<br />
<strong>VSO</strong> does this in <strong>China</strong> through its annual volunteering<br />
expositions, which bring together government, nongovernment<br />
and corporate sectors to promote volunteerism<br />
and corporate social responsibility. It is also involved in positive<br />
engagement and discussion with stakeholders in <strong>China</strong>,<br />
learning from development experience in the countries where<br />
<strong>VSO</strong> operates and where <strong>China</strong> has overseas development<br />
interests.<br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
Partnership: the way we work<br />
There are several ways that people and organisations can work<br />
in partnership with <strong>VSO</strong> <strong>China</strong>.<br />
Partnerships for development<br />
<strong>VSO</strong> <strong>China</strong> is progressively extending its programme of NGO<br />
capacity-building to more than 50 NGOs in Beijing, Shanghai,<br />
Guangzhou, Shenzhen, Xi’an, Chengdu, Kunming, Chongqing<br />
and other major cities.<br />
In each city, the programme will focus on the capacity-building<br />
of (at least) one local volunteering centre and several NGOs,<br />
representing the needs of a broad range of least advantaged<br />
groups. It functions across the development sectors of health,<br />
disability, HIV and AIDS, education, livelihood development and<br />
the environment. <strong>VSO</strong> <strong>China</strong> places international volunteers<br />
from its worldwide pool of experts in these organisations with<br />
a primary focus on organisational and volunteer programme<br />
development. We then compliment these full-time volunteers<br />
with part-time, local professionals (corporate volunteers).<br />
We broker opportunities for company staff to get involved in<br />
general support and capacity-building of NGOs or in community<br />
events and community volunteering.<br />
Partnerships for development provides companies with an<br />
affordable approach to demonstrating social responsibility.<br />
It also allows them to be part of a larger programme with a<br />
clear development effect and gives them the opportunity to<br />
enhance employee job satisfaction, recruitment and retention<br />
and the development of core skills in communication,<br />
teamwork, project management, problem-solving, and conflict<br />
negotiation. Employees also benefit from a range of soft skills,<br />
particularly in building self-confidence.<br />
Training and consulting<br />
<strong>VSO</strong> has more than 50 years of experience in organisational<br />
development and volunteer programme management, and in<br />
establishing partnerships that work in development. We share<br />
our knowledge through web-based guides and best practice,<br />
through regular training events and through consulting<br />
services. <strong>VSO</strong> <strong>China</strong> is equipped to actively provide excellent<br />
training and consulting services to companies in:<br />
• volunteer programme development and management<br />
• volunteer management systems<br />
• approaches to working with social organisations<br />
• organisational learning systems<br />
• organisational leadership and development.<br />
We can deliver training tailored to an individual organisation’s<br />
needs for 20 or more staff members. We also offer employee<br />
volunteering programme development consulting and<br />
mentoring, delivered through experienced staff and volunteers.<br />
<strong>VSO</strong> from <strong>China</strong><br />
After 30 years of bringing more than<br />
750 expert volunteers to <strong>China</strong>, <strong>VSO</strong><br />
now recognises the talent and interest<br />
that exists in <strong>China</strong> for international<br />
development through volunteerism and<br />
is including Chinese volunteers in its<br />
international volunteering programme.<br />
<strong>VSO</strong> now recruits Chinese expert<br />
volunteers to serve in less developed<br />
countries in Africa and Asia. <strong>VSO</strong><br />
currently has Chinese volunteers in Africa<br />
– in Nigeria, Kenya and Zambia (and soon<br />
in Sierra Leone and Ethiopia) and in Asia<br />
including Nepal and Bangladesh.<br />
©<strong>VSO</strong><br />
<strong>VSO</strong> <strong>China</strong> will undoubtedly benefit<br />
global development and the world’s<br />
poor and provides a great opportunity<br />
to demonstrate social responsibility<br />
through the sponsoring of one or<br />
more volunteers or by getting directly<br />
involved with short-term executive or<br />
staff volunteering. Such support can<br />
be reported in both <strong>China</strong> and the host<br />
country and is a great opportunity to link<br />
corporate sustainability programmes to<br />
community development.<br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
Youth and youth exchanges<br />
<strong>VSO</strong>’s youth programme has directly<br />
engaged with over 1,500 youth<br />
volunteers in international exchanges<br />
between 37 UK communities and 37<br />
countries around the world, including<br />
<strong>China</strong>. Each group volunteers more than<br />
6,000 hours in local communities. The<br />
third exchange between the UK and<br />
<strong>China</strong> in 2010 resulted in 740,000 media<br />
mentions including social media, TV,<br />
radio and print media.<br />
Youth is a central part of <strong>VSO</strong> <strong>China</strong>’s<br />
strategy; through the continuing and<br />
broadening of exchanges between <strong>China</strong><br />
and the EU, North America, Asia and<br />
Africa, as well as nationally; and through<br />
domestic programmes that focus on<br />
youth life skills, health and psychosocial<br />
wellbeing.<br />
Foreign and domestic companies as well<br />
as foundations and institutional funders<br />
can get involved in our youth and<br />
youth exchanges programme through<br />
sponsorship.<br />
Volunteering Expo<br />
Launched in 2010 and successfully<br />
continued in 2011, the Volunteering<br />
Expo is a unique event in <strong>China</strong>. It gives<br />
space to government, non-government,<br />
corporate and academic sectors to<br />
debate the challenges and opportunities<br />
for volunteering for harmonious<br />
development in <strong>China</strong>. It also allows<br />
for networking and the showcasing of<br />
volunteering initiatives.<br />
Timed to coincide with International<br />
Volunteer Day each year, it is a<br />
moment to reflect, be inspired and<br />
challenge ourselves to further develop<br />
volunteerism in <strong>China</strong> and overseas<br />
from <strong>China</strong>. In 2011 the theme was<br />
Partnerships for Development. This is<br />
an outstanding event, widely covered<br />
by national media and reaching out to<br />
tens of thousands of people through its<br />
website and social media connections.<br />
Valuing Volunteering research<br />
Valuing Volunteering is a partnership<br />
between <strong>VSO</strong> <strong>China</strong>, the Institute for<br />
Development Studies at the University of<br />
Sussex in the UK. Alongside other global<br />
and local <strong>VSO</strong> partners, the partnership<br />
will work to understand the social and<br />
economic impact of volunteering on<br />
poverty. The three-year project will<br />
be delivered through an innovative<br />
and cutting edge methodology called<br />
“systemic action research” and will start<br />
in <strong>China</strong> and five other countries in Asia<br />
and Africa early in 2012.<br />
Valuing Volunteering will research<br />
differing forms of volunteering across<br />
<strong>China</strong> to understand both the social and<br />
economic benefits of each. One very<br />
important aspect of this in <strong>China</strong> will be<br />
corporate volunteering. This 6–9 month<br />
research aims to understand the effect<br />
of corporate volunteering in <strong>China</strong> and<br />
to build a collection of case studies of<br />
companies working with communities<br />
through employee volunteering.<br />
Our impact<br />
The <strong>China</strong> programme’s impact is capacity and opportunity.<br />
Capacity for organisations from all sectors to benefit less<br />
advantaged people in <strong>China</strong> (and overseas from <strong>China</strong>);<br />
and opportunity for individuals to fight poverty through<br />
volunteering in their own community and others.<br />
Our ambition is to be a network of 1 million people, committed<br />
to development and the fight against poverty both at home<br />
and abroad; with a particular interest in education, health<br />
(including disability and HIV) and sustainable and secure<br />
livelihoods. We absolutely believe in and are committed to<br />
volunteering in <strong>China</strong> and the benefits it can bring to the least<br />
advantaged people, including: people with disabilities, people<br />
at risk of or living with HIV and AIDS, the rural as well as urban<br />
poor, migrant populations (particularly women and children)<br />
and youth.<br />
Through that network of 1 million people, we know we can<br />
improve the lives of millions of others.<br />
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<strong>VSO</strong> <strong>China</strong> <strong>Strategy</strong> 2011–15<br />
<strong>VSO</strong> <strong>China</strong><br />
Room 601, Suite 1, Building D<br />
Lanchoumingzuo, Chaowai Da Jie<br />
Chaoyang District<br />
Beijing, 100020<br />
<strong>China</strong><br />
T + 86 10 6553 0400<br />
vsochina@vsoint.org<br />
www.vso-cn.org<br />
www.vsoconsulting-cn.com<br />
<strong>VSO</strong> International<br />
Carlton House, 27a Carlton Drive<br />
London SW15 2BS, UK<br />
+44 (0)20 8780 7500<br />
www.vsointernational.org<br />
Published June 2012