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Founder: ITE Group plc.
Publisher: Группа компаний ITE
MosBuild Project Director:
Ruzanna SARKISOVA
Editor in Chief:
Tatiana ONEGINA
Journalist:
Stepan CHAUSHYAN
Photographers:
Sergey REYTOV
Sergey SAVELIEV
Design:
Olesya CHISTIAKOVA
Translation:
Tim WOODHEAD
Proofreader:
Svetlana BYCHKOVA
Contact Details: ITE LLC Moscow
129164 Moscow, Zubarev per., 15, p. 1
Tel.: +7 (495) 935-73-50
+7 (495) 788-55-85
Web-site: www.mosbuild.com
Feedback & Advertising Enquiries:
mbsite@ite-expo.ru
Distribution:
more than 250 000 experts
From the Project Director
Dear Colleagues,
The latest issue of MosBuild Magazine comes out amidst a growing
recovery in the Russian construction market and great interest in it
from international companies.
In connection with this, some changes have been made to the
structure of the MosBuild exhibition. A separate section of the
exhibition called Fenestration will bring together shows associated
with the windows industry. In this issue of the magazine we report
on this new section.
In addition, the concept development process for the New Moscow
is nearing completion. We continue to closely follow this and
provide exclusive material from specialists working on the future of
the Russian capital.
The abrupt growth in the construction industry has led to increased
activity in Russian industrial design. Multi-industry companies and
new names have begun to appear. Vladimir Pirozhkov, the founder
of the Astra Rossa Industrial Design and Innovation Centre, talks to
MosBuild Magazine about this design boom.
We also continue to bring to you news about the season’s latest
products presented at MosBuild 2012. Thus issue focuses on the
world-famous designers who presented their new collections at the
exhibition, and on the latest trends in interior design.
I hope that MosBuild Magazine will serve as a useful tool for your
work in the construction market. We welcome your feedback, so
please send your comments to mbsite@ite-expo.ru
Sincerely,
Ruzanna Sarkisova
MosBuild Project Director

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MosBuild Fenestration:
Window to Russia
Schüco creates furore at the red dot
product design awards 2012
Sberbank’s new office
Alubond targets Russian market
House of the Tree –
a penthouse by Kokaistudios
Werner Sobek –
a pioneer in sustainable architecture
33 Exhibitor news
34 High fashion at MosBuild
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61
62
Industrial design
International prize
red dot design award 2012
Best of the best 2012
Industrial design
Vladimir Pirozhkov:
We create something out of nothing
International architectural
competitions at MosBuild
A ‘ski’ villa by Zaha Hadid
in Barvikha
65 Exhibitor news
66 Mosselprom House
72
Interview with Alexander Kolontay
Moscow’s DNA
№6, 09-11.2012
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36 34
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66
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MosBuild Fenestration:
Window to Russia
In April of this year, MosBuild 2012 once again successfully
opened the construction season. The exhibition was visited
by over 100,000 industry professionals, of whom about
30% were visitors to the WindowBuild sector.
In the wake of the growth of the construction industry,
there has been increased interest from Russian and international
window companies in the country’s largest
construction exhibition, MosBuild. The number of companies
that have confirmed their intention to take part
in the exhibition in 2013 exceeds the number of exhibitors
this year. This has led to changes in the format of the
MosBuild exhibition and has allowed the event’s organisers
to bring together in a single cluster all the shows related
to the window industry under the heading MosBuild
Fenestration.
MosBuildFenestration will take place in one of the newest
and most modern exhibition venues in Russia, the new
Pavilion 75 at V.V.C. (All-Russian Exhibition Centre). The
venue has two spacious halls with a total area of 25,000
square metres and ceiling heights up to 10 metres. The
two halls of Pavilion 75 are column-free and have ten delivery
gates, providing ideal conditions for effective work
at the exhibition.
The pavilion will accommodate four major sectors:
• Windows & Facades
• Architectural Glass
• Gates & Automation
• Fireproof Equipment
MosBuild Fenestration
VVC, Pavilion 75, Hall А
VVC, Pavilion 75, Hall Б
VVC, Pavilion 75, Foyer
In 2013, MosBuild, Russia’s leading building and interiors
event, will be divided into three major sections. MosBuild
Building & Interiors will run in parallel with MosBuild
Fenestration from 2-5 April, but at a different venue:
Expocentre. The third section, MosBuild Cersanex, will
also be held at Expocentre, from 16-19 April.
In connection with these changes to the format of the
exhibition and the creation of the large-scale MosBuild
Fenestration block, the next section of the magazine will
be devoted to everything related to the window industry,
architectural glass, gates, automation and fireproof
equipment.
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6 MosBuild Fenestration
The Schüco ASS 77 PD.HI system makes large-scale sliding
systems with maximum transparency possible, and at
the same time offers outstanding thermal insulation and
excellent system features. The Panorama design of the
Schüco ASS 77 PD.HI door system is distinguished by its
Schüco creates furore
at the red dot product
design awards 2012
The red dot design award for best industrial design dates back
to 1955. It is organised by the European design institute Design
Zentrum Nordhein Westfalenin. In 2012, the award ceremony was
held on 2 July at the Aalto theatre in Essen.
The products of the German company Schüco received three
nominations at the prestigious red dot product design awards
2012. The members of the jury noted the Schüco ASS 77 PD. HI
system, Schüco 2° system and Schüco DCS (Door Control System).
minimal profile face widths in the centre section and an
outer frame concealed in the attachment to the building
structure. The slender profile face widths will win over
architects and builders. Profile-integrated drive and lock
technology maximises user comfort.

MosBuild Fenestration
The Schüco 2° System represents a decisive step in the development of pioneering, energy-active building envelopes.
The uniqueness of the 2° System lies in its versatility: it ensures that building envelopes adapt to environmental conditions,
thus contributing actively to reducing construction-related CO2-emissions, helping to limit the rate of global
warming to a maximum of 2 °C. The 2° system has been modeled on nature’s adaptability. The building envelope can
adapt flexibly to external and internal conditions thanks to a system of layers. The movable functional layers – made up
of insulation, sunscreen or photovoltaic elements – are individually activated according to requirements.
The Schüco DCS (Door
Control System) offers a
complete profile-integrated,
flush-fitted door management
system, which combines
sophisticated design with the
latest technology. To be able
to meet complex requirements
in full, the Schüco DCS
features a high degree of
system modularity. Uniform
module dimensions and variable
lengths for the infill unit
create the greatest possible
design freedom
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At the beginning of 2012, AGC Flat Glass Europe, together
with the company Topglass, implemented an interesting
project using Lacobel glass as an interior wall covering.
The main work in the process of updating the interiors
was carried out by Constyle. It developed the concept for
the reconstruction of Sberbank’s central office using modern
materials. The central hall, the most visited place in
MosBuild Fenestration
Sberbank’s new office
Sberbank has embarked on a daring experiment with the interior design of its head office
the building, deserves special attention in the office’s interior
design. Visitors’ eyes will be drawn to an unusual glass
panel, which emits a soft green light which the designers
have called ‘young green’. To obtain the depth and transparency
of colour, the paint was removed from the underside
of the glass by sandblasting. The choice of colour was
not random: following a recent rebranding it has become

the corporate colour of Sberbank. The glass panel is backlit
with LEDs, which can be programmed to emit any colour.
The same ‘young green’ colour is used in the waiting
area, reception and for decorative flower vases. The idea
to use one of the most in-demand decorative AGC products,
Lacobel, a high-quality float glass for interiors, is
groundbreaking for Russia. A ventilated facade system is
traditionally used when glazing the exterior of a building.
Its use in an interior is unusual and the unique design project
was created specifically for Sberbank. It took a couple
of months to convince the client, Sberbank, to use glass
MosBuild Fenestration
to finish the interior. The functional features of glass, its
advantages in relation to artificial stone and other materials,
and its non-combustibility, ease of use and elegance
weighed the balance in favour of this option. The project
was made more difficult by the short timeframe given
to complete the order. Topglass had only two and a half
months to build the structure and fit over 1300 panels of
AGC coloured glass. But the result has surpassed all expectations
– the space has been much improved by the glass
and stands out in a completely new way. This method of
wall decoration has never before been used in Russia.
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10 MosBuild Fenestration
Alubond targets Russian market
The American company Alubond
U.S.A, one of the world’s leading manufacturers
of aluminium composite
panels, continues its active development
in Eastern Europe. The company
chose MosBuild, Europe’s largest annual
construction exhibition, to enter
Eastern Europe’s key market, Russia.
As part of a strategic expansion plan, Mulk
Holdings, the owner of Alubond, established
Alubond Europe in Serbia, with a 2 million m²
capacity. The facility’s role is to meet the demand
in the European market of 40 countries,
particularly Russia and the CIS. European customers
of Alubond U.S.A will benefit from close
proximity to the production site and the facility’s
EURO ONE certification, and be able to take
advantage of Serbia’s Free Trade Agreement
policies with these markets.
Among the company’s many significant projects
is the tallest building in the world, Burj
Khalifa, which is located in Dubai, the largest
city in the United Arab Emirates. The tower was
designed as a ‘city within a city’ — with its own
lawns, boulevards and parks. The total cost of
construction was about one and a half billion
dollars. The skyscraper was designed by the
American architectural firm Skidmore, Owings
and Merrill, which also designed Willis Tower in
Chicago, One World Trade Center in New York
and many other famous buildings. It is possible
that, in the near future, world-famous buildings
will be erected in Russia using Alubond panels.

High standards of warmth
MosBuild Fenestration
ROCKWOOL insulation is providing thermal and acoustic comfort in Europe’s tallest building. A colourful laser show in
Central London marked the completion of The Shard, which can lay claim to being the new symbol of the city. The
official opening of the tallest skyscraper in Europe was timed to coincide with the start of the 2012 Olympic Games in
London. The building is protected with ROCKWOOL thermal, acoustic and fire protection insulation. Over 40 tonnes of
heat insulating materials were used to insulate The Shard. Owing to the low thermal conductivity, durability and noncombustibility
of ROCKWOOL insulation, the tallest building in Europe is reliably protected from temperature drops and
the noise of the city, and the building’s heating, ventilation and air conditioning systems are protected from heat loss
and the spread of fire.
Rockwool: the main thing in a facade is reliability
Today’s trend for ultramodern design means the facade
must meet the demands of the times. Translucent glass facades
are used more and more today.
Structural facade glazing looks attractive as it creates an
impression of a glass monolith. The most difficult variant
is considered to be ventilated glass facades.
Another kind of facade finish appeared in the Russian
market recently, which allows you to create a truly ‘cosmic’
exterior. Rockpanel by ROCKWOOL can be used to bring
the most interesting design decisions to life. The material
has some enviable advantages: optimal price-quality
ratio, easy to fit and use, versatile and attractive. In addition,
the panels are lightweight, durable, easy to shape,
resistant to weather conditions and, importantly, envi-
ronmentally friendly. But, whatever the material chosen
for the facade, sooner or later it comes down to heat insulation.
Proper insulation can save money on utility bills
and, because the periods between repairs are increasing,
building operating costs, on the whole, are falling. But
to properly insulate a facade is not so simple. However,
avoiding mistakes is quite easy: firstly, you can make use
of the advisory services of major manufacturers to gain
comprehensive knowledge of the products available. For
example, ROCKWOOL offers advice and technical support
for facade design and installation. Experts advise designers,
installers, customers and potential investors. Once
you have all the information you can make an informed
decision on a system.
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12 MosBuild Fenestration
Reconstruction of a symbol
The Empire State Building in New York is a well-known symbol
of the city and of America. Built in the 1930s, today it
attracts up to 4 million visitors a year. The famous New York
skyscraper is currently undergoing a renovation costing about
$550 million, of which $120 million is intended to improve the
energy efficiency of the building. ROXUL Inc., ROCKWOOL
Group’s operation in the US, has had the honour of contributing
to this large-scale project.
ROXUL MonoBoard Plus insulation is being used on the roof
renovation. The re-roofing converts various tiers of asphaltic
roof into an attractive vegetative green area. The re-roofing
is being carried out in stages, with the first phase finished in
2011, and the second due for completion for 2012.
BASF starts concrete
admixture production in Russia
The opening ceremony of the first BASF concrete admixture
production plant in Russia was held on 7 August 2012. The
opening of the plant, which is located at an existing BASF site
in the Podolsk District of the Moscow Region, is a momentous
event for the Russian construction industry and a major contribution
to the development of the area. The plant will produce
more than 30 types of admixtures, including products
based on the latest generation polycarboxylate ethers (PCE):
Glenium is a superplasticiser, which improves the fluidity and
mobility of the concrete mix, as well as the strength and durability
of hardened concrete; RheoMatrix® is an admixture for
obtaining a self-compacting concrete mix.
The concrete admixtures are adapted to Russian requirements.
Furthermore, additive formulations are being developed
specially for optimum performance in specific market
segments (ready-mixed concrete, precast concrete, concrete
products, winter concreting, mortars, road building and
bridge structures).
Sergey Vetlov, General Director of BASF Stroitelnye Sistemy; Gennady
Korotaev, Deputy Head of the Podolsk Municiple District; and Tilman
Krauch, Head of BASF’s Construction Chemicals division launch the new
production line.

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MosBuild Fenestration

House of the Tree –
a penthouse by Kokaistudios
Architects: Filippo Gabbiani
and Andrea Destefanis, Kokaistudios
Interior design: Filippo Gabbiani,
Andrea Destefanis, Sherri G and Zoe Lee
Location: Shenzhen, China
Area: 616 sqm
Project completed: November 2011
Photographer: Charlie Xia
MosBuild Fenestration
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MosBuild Fenestration

Kokaistudios was established in 2000 in Venice by the Italian architects Filippo
Gabbiani and Andrea Destefanis. The multidisciplinary studio strives to create
design solutions for tomorrow. In ten years, the studio has grown into a company
employing 30 people, with its main office in Shanghai, China.
The studio has received numerous awards, including International Property Awards
in the Asia-Pacific Region in 2011, IAI Award 2010, MIPIM Asia Awards 2010 and 2011,
and many others.
MosBuild Fenestration
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MosBuild Fenestration

House of the Tree, a penthouse designed by Kokaistudios,
is located on the 48th and 49th floors of a high-end residential
skyscraper in the Chinese city of Shenzhen. The
architects, Filippo Gabbiani and Andrea Destefanis, offer
MosBuild Fenestration
a unique modern lifestyle ‘between the city and nature’.
When you enter the penthouse your attention is immediately
drawn to a tree planted on the 48th floor of the skyscraper.
Just behind the tree, through the two-storey high
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French Windows, is a panoramic view of the surrounding
area. This allows plenty of natural light to enter the apartment
and blurs the boundary between the outside world
and the penthouse’s interior. To achieve this effect, major
architectural modifications were required to the penthouse,
which is formed of two standard apartments.
As it is prohibited to remove ceilings between floors in
China, the architects had to enclose part of the large outdoor
terrace in a glass cover, so the newly formed space
has a staircase and impressive atrium, and the two apartments
are organically combined.
Owning to the expansion, the area of the kitchen and
dining room was increased, which was conceived as a dynamic
space. The area surrounded by an amazing outdoor
MosBuild Fenestration
pool can be used as a single space, but can be divided by
transparent partitions.
This transitional space helps to distribute the functions between
the first floor - where the kitchen, dining room, living
room and guest bedroom are located - and the second,
where the bedrooms are, to ensure privacy.
The multifunctional lounge was originally thought up because
there was no visual connection between the northern
and southern parts of the penthouse. By moving the
fireplace the architects have created this connection and
visually increased the area of the living room.
Throughout the project, Kokaistudios used the approach
of flowing space. It seems to flow from room to room,
thanks to the absence of doors. Partitions are used
instead, which are almost imperceptible
in the open position.
For Kokaistudios, the choice of building
and decorating materials was really
important, with eco-friendliness being
a high priority. The architects have tried
to make the materials themselves play
the decisive role in the interior and not
decorative solutions. Oak floors from
the northeast of China help to create
unity with nature, in conjunction with
light Spanish stone finished with ancient
hand hammered techniques. The walls
are decorated with luxurious Venetian
‘marmorino’ plasters, which are glossy
and hard, like marble, but transmit a soft
and warm mood by distributing light
like no other material is able to.

Lighting in the penthouse has also been thoroughly
thought-out by Kokaistudios. The architects have tried to
maximise the use of daylight and create a flexible artificial
lighting system that can transform the mood and space according
to the owner’s wishes.
MosBuild Fenestration
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MosBuild Fenestration

Filippo Gabbiani
Founder and chief architect, Kokaistudios
Filippo Gabbiani received a master’s degree
in architecture from the University of Architecture
of Venice, Italy.
Born in Venice to a well-known family of painters and
glaziers, Filippo very quickly developed an interest in
art and design. While working in the family business
designing and producing art glass, he completed his
studies at the University of Architecture in Venice. He
then began work on a European Community sponsored
project on the use of alternative energy sources
in architecture. He has worked in several countries in
Europe, as well as in the United States, in the field of
architecture and industrial design.
Andrea Destefanis
Founder and chief architect, Kokaistudios
Andrea Destefanis received a master’s degree
in architecture from the University of Architecture
of Venice, Italy.
Andrea Destefanis was born in Turin to a family of theatre
performers and took an early interest in visual arts and
scenography. Growing up in a sophisticated cultural environment,
he moved to Venice, where after completing his
MosBuild Fenestration
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After this he founded a company which focused on innovative
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Mosstroy-31’s passive activity
Mosstroy-31, one of the largest Russian manufacturers of
heat insulating materials for building envelopes, has surprised
construction professionals with its new project – a
house based on the Passive House system.
Today, passive houses are the most effective and modern
types of building. They not only retain heat, but also reduce
the consumption of natural energy resources, and
thus save on utility costs. They are also very comfortable
and environmentally safe for humans. Optimal temperature,
humidity and air purity is automatically maintained
in passive houses.
A house with low energy consumption is a building whose
overall primary energy use does not exceed 120 kWh/m2/
yr. This primary energy consumption indicator means that
the passive house reduces all household utilities to a minimum
consumption of energy.
Mosstroy-31, in collaboration with German specialists and
architects from the Passive House Institute, built the first
building in Russia to be certified to European standards.
The main idea of the passive house was that the building’s
heat loss should be reduced to the extent that separate
heating is not required, except for the bathrooms, where,
as a rule, a higher temperature is necessary.
The building was designed in such a way that the small need
heat for heat can be achieved by heating the incoming air
from the balanced ventilation system with heat recovery.
The main component for a passive house is a high-quality
exterior thermal insulation shell. The thermal insulation
should have high thermo-technical properties and be
able to cover the entire area of the building’s exterior walls
without gaps. A number of European firms have used
façade systems for heating for both new buildings and
for the retrofitting of old buildings to the Passive House
standard.
In the design of passive houses separate attention is given
to linear and point thermal bridges. If there is a fault in
the design, the presence of thermal bridges can greatly reduce
the effectiveness of the thermal insulating shell.
The passive house uses high quality triple glazing with an
inert gas filling and two low-emission coatings. The window
profiles were developed specifically for the passive
house. The profiles were produced wider than standard
and have highly-efficient heat insulating liners.
The outer shell of the house is air-tight and hermetically
sealed with the windows, doors and various utility systems
running through it.
To reduce the considerable heat loss from ventilation, the
house uses a balanced ventilation system with heat recovery.
The thermal efficiency of the recuperator must be
more than 75% (though there are models with thermal efficiency
of over 90%).
The air temperature inside the passive house is almost
the same throughout. Depending on the local resources
and climatic conditions, the small requirement for heating
in a passive house can be met by a number of different
systems - from traditional, centralised heating systems,
or gas, liquid or solid fuel boilers to solar panels and heat
pumps. Moreover, all these systems will be low-powered
and compact and, therefore, cheaper than in conventional
buildings.

Werner Sobek –
a pioneer in sustainable architecture
Werner Sobek was born 1953 in Aalen,
Germany. From 1974 to 1980, he studied
structural engineering and architecture at
the University of Stuttgart. From 1980 to
1986, he was a post-graduate researcher
at the university.
In 1991, he became a professor at the University
of Hanover and the director of the Institute
of Structural Design and Construction. In
1992, he founded his own company, Werner
Sobek, which currently has offices in Stuttgart,
Frankfurt, New York, Moscow, Cairo and Dubai.
Werner Sobek has gained wide recognition
for his sustainable projects: buildings that can
produce sufficient energy for their needs. He
has also developed the Triple Zero ® concept:
buildings produce zero emissions, require zero
energy and create zero waste.
‘Green’ technologies
27

Дом R128
‘Green’ technologies
This four-storey building, which was completed in 2000, occupies
a sloping plot of land on the edge of the bowl-shaped
valley in Stuttgart. It was designed as a recyclable building: it
produces no emissions and is self-sufficient in terms of heating
energy consumption. The building is completely glazed
with triple glazing panels and demonstrates excellent insulation
performance.
Interestingly, the design of the building is modular. Individual
modules are attached by means of mortice-and-tenon joints
and bolted joints. The building cannot only be easily dismantled,
but its layout can be quickly and easily changed. All the
electricity is provided by solar cells.
The building is accessed by a bridge to the fourth floor of
the building, which accommodates the kitchen and dining
area. The level below is the living room. On the second floor
is a bedroom. The lowest level accommodates the children’s
room and utility systems. In each of the rooms the furniture
is set out in a way that gives maximum transparency to the
interior space.
The building’s bearing structure is a steel frame mounted on
a concrete foundation. The floor consists of large wooden
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modules. No concrete in used except in the building’s
foundations. Due to the absence of large non-separable
structures, the building is mobile and open to transformation.
For the same reason, there are no concrete walls,
so all the cables are contained in special metal channels
which run along the ceiling/floor and along the front
of the building. The building uses the latest computer
equipment, which means it is possible to manage processes
over the internet from anywhere in the world.
The natural energy which the building is able to use is
not only consumed, but can also be stored up in a special
buffer. This energy is used to heat the building during the
cold season. The house has no radiators as the floor and
ceiling transmit heat.

Дом D10
‘Green’ technologies
Located near Ulm in southern Germany, D10 is a single-storey
one-family home designed by the Werner Sobek studio and built
in an established residential area. The project was completed in
2010. Two parallel shear walls are a distinguishing feature of the
building. Generously designed glazing serves to provide a spatial
enclosure. Protected by an extensively projecting flat roof a generously
sized patio encircling the house serves to unite the indoor
space with the outdoor space.
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The house has a unique energy concept, obtaining all the
energy it needs from renewable sources. A geothermal
energy system and a highly-efficient heat pump provide
the energy required to produce warm water and meet
heating and cooling needs. The entire surface of the roof
is fitted with a photovoltaic system that generates more
power on an annual average than the building consumes.
D10 is one of the first buildings in the world in which the
Triple Zero ® concept developed by Werner Sobek is fully
implemented.

Interior innovations from Astarta
In interiors abroad, partitioning systems with smart
glass are very popular, because they enable spaces to be
modernised very quickly, reduce electricity consumption
and create innovative visual compositions in any
conference hall. An interesting new product is partitions
with LED and phosphorescent glass. The first makes it
possible to create individual compositions, pictures and
logos. The second type of glass stores light from the Sun
and emits it when dark.
Glass partitions with rear projection and partitions with
touch screen function provide a highly original solution
for public and office spaces, and are commonly used most
often in meeting rooms. The partitions are connected via
a USB cable to a computer, making it possible to display a
presentation directly on the glass. The most common solution
for offices and private interiors is glass systems with
Новости участников
Astarta has launched a new product in the Russian market: smart translucent systems and structures
for interior spaces, which use glass with a variety of innovative features.
variable transparency. The ‘smart’ aspect of the glass
comes from a special elecrochromic film, which changes
transparency under the effect of an electric current.
Partitioning systems with smart glass can be used not
only in public buildings, but also in private interiors. For
example, partitions with an LED filling and glass structures
which change colour are widely used to decorate
buildings.
Energy-saving and phosphorescent partitions are becoming
indispensable for energy conservation in buildings,
significantly reducing lighting costs and additional heating
of winter gardens and loggia.
Glass structures, which have long been fashionable in the
interior design of apartments and houses, can now be
easily decorated with various types of special smart glass
– be it a glass projector or touch screen.
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Design Trend
High fashion at MosBuild
The time has passed in construction, architecture
and design when interiors were determined entirely
by industrial designers, architects and builders. Now
the focus is not only on practicality, but also on the
aesthetics of new ceramics collections and the latest
flooring lines, and even ordinary brick and concrete
walls today must not only perform their function but
also deliver aesthetic pleasure.
And it is world-renowned fashion designers, who are
accustomed to setting the latest trends and surprising
the public with new collections every six months,
who know what will be ‘in’ this season, which parquet
floors and colours will be popular.
More and more fashion houses are producing not just
clothes and shoes, but also items for the home. The
fashion giants Dolce & Gabbana, Cavalli and Versace
are among those that now have a ‘Home’ range, offering
decorative fabrics, wallpapers, flooring, doors, tiles
and sanitary ware.
Hiring a famous designer to create an entire interior
has become very fashionable. The largest and best
known hotels in the world frequently have interiors
designed by leading fashion houses like Chanel. While
previously fashion designers turned away from work-
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MosBuild news
ing with building and interiors companies, now they finding
new inspiration and a huge field for self-expression in
interior design.
More and more designers are bringing their collections to
major construction exhibitions, and are attending them
to find inspiration and gain new contracts.
Of course, leading fashion designers were present at
MosBuild 2012. Visitors to the Versace stand were met
with the traditional icy gaze of the Gorgon Medusa, and
the Roberto Cavalli stand offered up visions of exciting
journeys in the wild African savannah with leopard prints.
Kerama Marazzi went even further and to give its new
At MosBuild 2012:
1. MosBuild director Ruzanna Sarkisova in conversation
with fashion designer Slava Zaitsev at Zodiac’s stand
2. Italon’s commercial director Vladimir Zverev talks
about the new products presented at the exhibition
3. Slava Zaitsev studies the latest collection from Versace
at X-Tile’s stand
4. Kerama Marazzi CEO Larissa Novikova introduces
the latest collections

5.
6.
7.
8. 9.
Scandinavia collection a real Nordic flavour invited
the Swedish ceramic artist Marlin Gumstedt
to design the collection. The German wallpaper
manufacturer Marburg organised a fashion show,
with models on a stage in dresses made from wallpapers
from the latest collection.
Zodiac is preparing a fashion surprise for MosBuild
2013. We look forward to seeing what it is!
Famous Russian designers were also present at
the exhibition in 2012. Giving his verdict on the
show, Slava Zaitsev said, “MosBuild is an inspiring
exhibition”.
Every year, the latest trends emerge at MosBuild,
which even eminent designers follow.
Today, it’s impossible to get away from the fashion
for black and white films. After the black and
white film ‘The Artist’ won an Oscar it became
fashionable to decorate the interiors of apartments
in a monochrome style.
Many designers this year have decided to slightly
slow down the passage of time in their interiors:
silence and tranquility are foregrounded. One of
this season’s trends is called ‘Modern Pause’.
Others, meanwhile, have tried to fill life with colour,
and arouse emotions and joy in the trend
called ‘Electric Play’.
And many of the interiors are created to provide a
‘Glow Shield’ – protection against the outside world.
What trends will emerge next season? We will
find out at MosBuild 2013!
At MosBuild 2012:
5. Presentation of a new wallpaper collection
at the stand of Rasch
6. Industrie Emiliana Parati presents a new
collection from Roberto Cavalli at MosBuild
7. A new wallpaper collection from Marburg
Tapetenfabrik displayed on stage
8. Visitors were drawn to the stand of the Kiev
ceramic manufacturer Atem
MosBuild news
35
Design Trend

36
Design Trend
Theme 1
MODERN PAUSE
Vera Wang: To each her own
A woman’s home reflects her life style, her personality
and her taste. Vera Wang Home Collection for LG Hausys,
my very first wall covering collaboration, communicates
this belief through rich and unique patterns in beautiful
colours derived from my designs. The concept for the
Vera Wang Home Collection originated with Vera Wang
bridal. All women, not just brides, can identify their style
as falling within one of the following five categories:
Traditionalist, Modernist, Individualist, Romanticist and
Minimalist. Based on this knowledge, I created a collection
to satisfy each individual style.
MosBuild news
The charm of wood from Atlas Concorde
Etic is a ceramic collection from Italy’s Atlas Concorde with seven
fine wood essences, each with its own tradition, look and charm,
which brings to modern interiors and exteriors the natural beauty
of wood. The matt surface features almost invisible microstructures
evoking slightly aged wood, and the textured finish reproduces
the effect of sawn wood.
A new view is revealed on fundamental values for people – their lives,
home and family. This signifies the beginning of the end of the era of
material values. In this trend, neutral colors are naturally intertwined in
a harmony of taste and emotion with life’s balance. This dynamic fills
the static space with life, awakening timeless memories.
For the Traditionalist there is effortless elegance and a
feeling of timelessness. The Modernist conveys sophistication
through simplicity. I see the Individualist as someone
who uses bold patterns and vivid colours to create
strong personal statements. The Romanticist expresses
her taste through delicacy and texture. Last but not least
the Minimalist prefers a clean and uncomplicated design.
The process of developing the Vera Wang aesthetic for
wall coverings was very enjoyable. I hope that the Vera
Wang Home Collection will be just as well received as my
bridal gowns.

New life of ancient art
In the Penelope collection from the Belgian company ARTE,
the designers were inspired by the the classic poem by Homer.
Penelope wallpaper is offered in Russia by Ampir Décor. The wallpaper
combines classic lines and actual prints made with glitter
and created using modern technologies for applying metallic ink,
which results in a play of light.
Romantic melody
Ampir Décor is offering the Melody collection
from Volland (Germany). The design
features beautiful roses in a modern arrangement
on a contrasting background. Available
as a companion is a spectacular curtain fabric
with a wavy pattern resembling the silhouettes
of rose leaves.
MosBuild news
Mr Perswall
The Swedish company Mr Perswall create unique
photo wallpapers by personal design. Mr
Perswall wall coverings are printed on a durable
non-woven material (vlieseline), which means
the adhesive can be applied directly to the wall,
making the wallpapering process much easier.
In Russia, Mr Perswall is represented by Studio
O'design. At the wallpaper factory, experts from
Mr Perswall use digital technology to create an
innovative range of photo wallpapers and illustrations.
The client sends an image or chooses
an illustration, from which the wallpaper is
made. In Russia, Mr Perswall is represented by
Studio O'design. Mr Perswall specialists create
wallpapers based on clients’ designs. The customer
can upload his or her own photo or theme
directly onto a webpage, on the basis of which
the Swedish company will create a customised
wallpaper. In Russia, Mr Perswall is represented
by Studio O'design.
Villeroy & Boch on the side of nature
Inspired by the texture of wood and intended for floor design, Nature Side has a distinctive
parquet look. Nature Side is a new tile collection by Villeroy & Boch from vilbostone porcelain
stoneware. Visually, the tiles provide the perfect basis for natural textures. The natural
effects of the collection are expressed in each of the four colours: limewashed beige, beige,
grey brown and red brown. At the same time, the vilbostone porcelain stoneware tiles are
easy to clean and retain their natural beauty for decades. The flooring is ideal for use not
only in living rooms, but also in entrance halls, kitchens and bathrooms
37
Design Trend

38
O’design presents Vintage
by BorasTapeter
Design Trend
The Vintage collection of
non-woven wallpapers by
Borastapeter was born out of the
convergence of shabby chic and
the minimalistic industrial trend.
Lace patterns and abraded white
are matched with raw materials
like concrete and metal.
This creates a sense of shabby
vintage contrasting elegantly
with the romantically feminine
look. The collection features
wallpapers with designs of black
and white films, old photos and
newspapers, silhouettes of people,
plants and flowers, stripes
and lace.
Black and white by VitrA
Fans of contrasts will appreciate the combination
of dark and light in the contemporary
Network series from VitrA. Available in dark
brown, pink and cream tones, the line is ideal
for those wanting a natural design.
Impressive new products by VitrA at MosBuild 2012
MosBuild news
The T4 series was developed for VitrA by the designers Michael Lammel and Betran Illert from
NOA Design Group. The taps, which resemble a cross-section of bamboo, create a cascade flow.
The T4 collection is minimalistic and highly functional, with delicate forms.

Bright Neutral
Coming up with a name for the
new ‘Neutral’ collection of wall
tiles, the designers of the Spanish
company Aparici clearly weren’t
entirely truthful. This modern
collection, with an original and
expressive finish, certainly cannot
be called neutral. Th gem of the
collection from Aparici, Guiza, is
inspired by the Egyptian pyramids.
Three-dimensional tetrahedrons
are offered in five classic colours:
white, black, red, gold and silver.
The refined play of light on the
severe edges gives a space a sophisticated
look and introduces an
element of modern romance and
city glamour to an interior.
Halogen lamp
BELUGA
Salon Credit Ceramics
MosBuild news
Design Trend
Brutal beauty from
Atlas Concorde
The Evolve ceramic tile collection from Italy’s Atlas Concorde
is ideal for large architectural spaces in which the use of materials
with post-industrial brutality creates a modern urban
design. Evolve is brushed cement rich in surface motifs and
technical features, making it a valuable interior decoration.
Theme 2
BLACK AND WHITE MOVIE
Life is full of contrasts, which are reflected in the world around
us and in our interiors: futuristic design and classic style, hightech
and vintage, a storm of colours and monochrome. And
black and white film never goes out of fashion – the two colours,
black and white, are always current. But monochrome is
not just black and white; it’s the infinite number of their shades
in which our lives are reflected.
Silence is golden Ampir Décor
The Silence line from the Belgian brand Khroma (represented in Russia by Ampir Décor) is a collection
which brings the peace, harmony and magical power of nature to every interior. Silence
invites you to a serene, quiet atmosphere.
39

40
Design Trend
Theme 3
GLOW SHIELD
The anxiety and foreboding of environmental catastrophe which in recent times have
grown considerably because of apocalyptic films means we desperately need reliability and
stability in our lives. We are subconsciously seeking inspiration in the wisdom of nature,
which was achieved through millions of years of evolution. This trend will provide reliable
protection in a gentle atmosphere, soothe the soul and the body, and create the feeling of
an impermeable outer shell, under which hides a tender and vulnerable inner space.
In all my work there is a notion of touching and communicating the day
and age in which we live. Collaborating with LG Hausys afforded me
the freedom to express ideas of the digital age, of experiential aesthetics,
and of beauty and information. My collection of graphic treatments
and colours creates a landscape that is hypertextual, hypergraphic, hypertrophic
and energetic.
Karim Rashid: Space embracing sense of nature is alluring
MosBuild news
Quinta by Barausse
Quinta by Barausse is a line of
sliding doors for separating and
zoning spaces, and can be fixed
to the ceiling (Volta) or along the
wall (Pari). The height of the partitions
can reach three metres.
The sliding mechanisms and one,
two or three-way tracks can be
affixed to plasterboard walls and
brick structures.

Laminate, version 2.0
A joint project between Parador and leading designers
has resulted in a new generation of laminate
flooring that expresses modern style. Laminate,
version 2.0 offers exclusive and fashionable solutions
for those who value luxury.
Fresh vintage from
DECOMASTER
DECOMASTER is offering a new collection
of decorative coatings: four new aged
metallic shades. The fast-drying coating
is ideal for wood, metal, plastic, ceramic
and other surfaces.
Ready-made solutions
in 2012 collection
GranDecor has put together a catalogue entitled ‘Natural
Wood Coffered Ceilings’, which presents 21 ready-made
wooden ceilings developed by the company’s designers
and constructors.
The catalogue details the structural elements and fixings
for the supporting ceiling. Separate grids and components
(cornices, hand-carved ceiling decoration, etc) can
be purchased for independent assembly. Also presented
are products which use these components: doorways,
composite cornices, and lock plates for doors.
A play of light and shadow
by Villeroy & Boch
MosBuild news
In this collection, the Villeroy & Boch
designers were inspired by the lines
and edges of modern architecture.
What makes the new Villeroy &
Boch Light Lusion tile collection so
compelling is the technical finesse
evident in both the aesthetics and
the ceramic interpretation: new
fabrication processes make it possible
to create a design that delivers
exceptional haptic and visual effects.
Light Lusion shows graphic,
stylised contours that play with light
and shadows. In addition, soft yet
edgy layering and its combinations
ensure that the visual impression
is unmistakable and very effective.
The colour world of Light Lusion is
based on very light hues – white and
crème. Fine accents are achieved using
metal and silk hues.
Design Trend
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42
Design Trend
Morning mood
at Ampir Décor
In the Lucina collection from the
German manufacturer Volland, stripes
of a lemon colour are effectively spread
over the fabric, bringing to an interior
the freshness of a summer morning.
Theme 4
ECLECTIC PLAY
New contacts and acquaintances create a
new paradigm of communication. We see
familiar things in new surroundings and live
at the intersection of different languages,
generations and cultures. This all requires
a new space – a space in which there will
be a new story, which will allow us dive into
a new culture. This trend creates the ideal
atmosphere, electrified with a thirst for
adventure and a readiness to meet the new
day with open arms.
Alessandro and Francesco Mendini:
Nothing new but redesign
MosBuild news
This ornamentation lends expression to the interiors where our lives take place. It generates relaxing atmospheres
full of positive energy. For this particular project, the system of signs and colours that we studied are
meant to give the same satisfaction as living with artwork. The decorations here are not merely graphic design,
but are intended to be enjoyed in much the same way art is. We named our different products after flora, fauna
and mineral elements: fish, flowers, geographic places, fruit, earth, trees, foods and more. The idea is to communicate
how the system/world that is generated by our signs and decoration is connected to the essence of
nature in its prismatic, organic and vibrant qualities.

Mr Perswall
Mr Perswall specialists create wallpapers
based on clients’ designs. The customer
can upload his or her own photo or theme
directly onto a webpage, on the basis
of which the Swedish company will create
a customised wallpaper. In Russia, Mr
Perswall is represented by Studio O'design.
Markers for designers
DECOMASTER is offering design markers for interiors. The markers
are ideal for use on most materials, including glass, plastic, metal
and other surfaces. Thanks to the bevelled tip, designers can easily
adjust the thickness of the lines applied.
The charm of green
Bamboo from
Laura Meroni
The new designer door collection from
Laura Meroni (Italy) will give notes of
natural perfection to modern interiors.
The Bamboo collection is available at
LENDOR. The unusual design of the
door, on which the position of the bars
can be changed, creates a play on colour
and unique visual effects. Wall panels
in the same style are also available.
In the Green wallpaper collection from the Belgian company
Khroma, the designers express all the charm and versatility
of nature in the form of elegant tree designs with
mighty tree crowns, combined with contrasting sunny
stripes. Khroma is represented in the Russian market by
Ampir Décor.
MosBuild news
Design Trend
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GAZZOTTI has been one of the
world’s leading manufacturers of
high-end parquet flooring since
1910. This summer, GAZZOTTI
presented its new collection, My
Vintage, in Russia. With the My
Vintage collection it is possible
to create a unique floor design,
be it striped, square, or Italian or
French herringbone.
Theme 5
THE NAME IS THE STYLE
“It’s a Matisse,” people cry when they see an original by Henri Matisse. “There’s something
from Dali in this,” they comment when assessing the work of a young surrealist painter. “It’s
similar to Zaha Hadid,” they say when seeing a new building in the city with ultra-modern ‘fluid’
architecture”. Now style has a name: the name of its creator. Modernism, surrealism, classic, hightech,
and so on - these standard names of styles are no longer able to accurately describe the work
of the contemporary designer. “It is in the style of Versace!” is one name of a style’s creator given
to imagery and awakening fantasy.
Design Trend Vintage parquet
Ralph Lauren for Ampir Décor
The collection of wallpapers and fabrics from Ralph Lauren Home is a new
look at British classics. The main feature of the collections is the unusual
combination of materials, textures and colours. Thanks to the designers’
experiments, all the elements of the décor look luxurious, elegant and
fresh, while remaining current.
MosBuild news

Poetry in motion
To break the mould of conventional ideas about what exactly a tap should
look like, Triflow Concepts turned to the world famous architect and designer
Zaha Hadid. The aim of this collaboration was to challenge the existing appearance
and manufacturing methods of taps. This tap is the first to use a touch
switch for filtered water. This was an idea of Zaha Hadid’s: to have filtered water
straight from the tap
through a special tube built
directly into the spout.
Convenient simplicity
Today the kitchen is considered the centre of family life. However, the
priority for a kitchen is a high level of functionality and convenience. The
Axor Citterio M Mixer tap from Hansgrohe offers new possibilities
for easy usage. The ergonomic handle of the tap can be installed
anywhere on the work surface and, thus, is suitable for a
wide range of activities. The spout can be rotated 360 degrees,
or, depending on individual preferences, its angle can be limited
to 110 or 150 degrees. The tap was designed by the Italian
architect Antonio Citterio, and is as brilliant as it is simple.
MosBuild news
Design Trend
Palomba Collection
for Laufen
Purity of form taken from nature is
characteristic of two striking designs
by Ludovica+Roberto Palomba for
Laufen: the free-standing monolithic
Menhir washbasin and undulating
bath, which occupies the central
space in the bathroom. The shape
of the inside of both the washbasin
and bathtub repeats natural forms,
like coastal inlets and cliffs, polished
by water over centuries. The bathtub
is made from artificial marble, which
gives the product durability and a
monument-like quality.
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International prize
The red dot design award for the best industrial designs dates back to 1955.
It is organised by the European design institute Design Zentrum Nordhein Westfalenin.
In 2012, the award ceremony was held at the Aalto theatre in Essen on 2 July.
Convenient simplicity Hansgrohe
Thin cylindrical forms give Talis mixers
from Hansgrohe a distinctive visual effect.
The tap and spout, which rotate 360
degrees, and the easy-to-use pin handle
provides a high degree of comfort. Water
temperature and flow rate can be adjusted
very accurately. The tap aerators, which is
built into the spout, ensures a continuous,
cost-effective flow of water.
A picture in the shower
The St.Trop shower from the German manufacturer Duravit is an ordinary
square shower cabin, but the door forms a frame, as for a
painting. A person taking a shower becomes the main subject of
the picture. The door frame is available in 27 different versions, so
that the ‘picture’ is guaranteed to suit any bathroom interior.
Industrial design
Reliability and safety
Winner of a Red Dot Design Award, the 4029
Mixer Tap from the Chinese manufacturer ABM
Sanitary Ware Technology Co., Ltd. is made from
eco-friendly materials and was created using IMD
technology, which gives the tap increased wear
resistance, so the shiny surface does not fade even
with prolonged use. A distinctive feature of this
mixer, which was created by the designers Xiaoping
Tang and Tingfei Liao, is the one-handed regulation
of water temperature. In addition, when you first
turn on the tap, cold water always comes out to
prevent scolding; the water temperature can then
be increased by turning the handle.
OpenSpace shower
The German manufacturer Duravit has created a unique concept of shower, which
appears as if from nowhere, saving space in the bathroom. The outline of the
shower cabin comprises two walls of the bathroom and two glass doors that open
to form a right angle. Together with the walls this forms a shower cabin. After
showering the doors, which are mirrored, can be folded against the wall. When
the doors are closed they not only free up the floor area of the shower, but also
conceal all the shower fittings. OpenSpace was designed by the Austrian designer
Martin Bergmann of EOOS Design.

Opened wide
Despite its small size, the
Blossom window from the
South Korean manufacturer
LG Hausys gives the impression
of being a large window
in its open position. This is
due to the unique lift-fold
technology that allows you to
open the window completely,
in contrast to the standard
methods used in conventional
windows. The pivot point is
on the top frame and the window
itself is lifted along rails.
As a result, when open there
is no obstruction of view
- even the window itself is almost
not visible, as it open so
ergonomically.
Radiator wave by Cordivari
The steel radiator Blow from the Italian manufacturer Cordivari has won a prestigious
red dot design award. The radiator was designed by Jean Marie Massaud from
Studio Massaud. The radiator is not merely a functional element, but becomes
more than an object of an interior – it is like a real work of art on the wall. The designer
of the radiator was inspired by the movement of waves. There is some symbolism
in this: the radiator produces waves of heat which warm the body and soul.
Industrial design
Simply beautiful
Unlike traditional window handles that draw attention to their
elegant design or functionality, the Z:IN handle from LG offers
maximum simplicity and minimalistic design. The focus was on
trying to minimise the force required to open the window. The
brushed aluminum surface prevents slipping of the hand.
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International prize
4D ceramics
The 4D ceramic tile collection from the Turkish manufacturer VitrA was created
by the well-known American designer Defne Koz from Koz Susani Design.
The collection has a huge number of themes and patterns. This wealth of
choice offers almost limitless possibilities for creating individual interiors. The
combination of different textures, colours and geometric patterns creates a
feeling of depth and movement - almost a fourth dimension.
Simple focus by
Hansgrohe
The Focus mixer line from
Hansgrohe impresses with
its confident style, which
offers numerous possibilities
for combining with different
kinds of basins. In
the electronic version, an
infrared sensor concealed
behind the high-quality
sapphire glass regulates the
water flow. All the Focus
models use EcoSmart technology,
which limits the
flow of water.
Industrial design
The modern beauty of antiquity
As early as 2000 BC, in the East the
walls and floors of buildings were
decorated with clay tiles, creating
a pattern that resembled Persian
carpets. And even today, in many
parts of the world, tiles are made
using ancient technology. The
KuQua tile from the Austrian manufacturer
Karak, designed by Marta
and Sebastian Rauch, combines an
ancient mode of production and
modern, computer-led design. The
most noticeable thing is the threedimensional
effect that is created
by the pattern of this. The KuQua
tile is made by hand and fired in
an electric furnace at 1000 °C. As a
result of a complex manufacturing
process, a perfectly accurate geometric
pattern is shown on the tile.
The tile itself is safe for humans and
the environment.

Pegasus at the door
The PegaSys Office Trim electronic
door fitting from Interflex
Datensysteme elegantly combines
aluminum and glass
elements. The whole system
operates autonomously using
lithium batteries not connected
to the mains. Installation of the
unit takes only a few minutes.
Useful symbiosis
The SHS-3320 smart door lock
from Samsung combines the
benefits of both analogue and
digital technology. The door
can be opened with a key, credit
card or mobile phone with a
built-in RFID chip. With features
such as a fire alarm, temperature
sensor and burglar alarm, the
lock provides reliable protection
against break-ins.
Open sesame
The CasePlus Design door frame from the
German manufacturer BOS (Best of Steel) and the
designer Helmut Linenbaum is a simple and effective
way to protect your home from burglary
and decorate the interior. The frame is installed
with the door case and does not require any additional
installation. It looks great, and a glass
panel hides all the technical components and is
an ideal location for the electronic controls.
Onyx + Wood
These tiles from the Indian company
Turakhia Overseas, based
on an idea by the designer Amish
Turakhia, recreate the magic of
onyx using wood. A combination
of polyester resin and solid wood
was used to create the mosaic.
Industrial design
Oceans of light
from LED Linear
Oceanos by LED Linear is an LED lighting fixture with an
adjustable light level, which can be embedded directly into
flooring, concrete, asphalt, tile, etc. The lighting fixture, designed
by Michael Kramer from Germany, withstands heavy
loads and is suitable for installation on roads, where it will
resist the impact of vehicles.
It consists of an LED light fitting and a stainless steel mounting
frame that withstands the harshest environmental conditions,
and provides a high-quality light of any colour.
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International prize
Space-saving stairs
Kenngott 1-m - Treppe Stairs from Kenngott
Treppen are a unique replacement for the retractable,
folding or straight stairs usually used
to access lofts or mezzanines. In contrast to all
those stairs, the winner of the red dot design
award provides complete safety and compactness,
taking up just one square metre.
Unity of style
The design of the flagship Carlo Pazolini store
in Milan was created by the American designer
Giorgio Borruzo, and is built around a single element,
its shape resembling an infant’s foot. The
shelves, chairs, tables and cash desks - in fact everything
in the store - are shaped in this way. The
designer wanted to focus more attention on the
relationship between the person, the product and
the place where the person gets the product. Many
elements of the same form create intricate but interesting
patterns.
Industrial design

International prize
A parasol for Seville
One of the winners of the international red dot awards for
design was the recently completed Metropol Parasol cultural
complex in Seville. The wonderful futuristic building
was designed by the German architect Jurgen Mayer H.
and his architectural studio J. MAYER H. Architects.
This architectural masterpiece has become one of the
symbols of Seville, which is rich in cultural monuments
and the fourth most populous city in Spain.
The project was designed as a reconstruction of the central
and oldest town square, Plaza de la Encarnacion. The
new symbol of the city is located on a site of archeological
findings, from which researchers have learnt much about
the lives of Seville’s inhabitants in the Middle Ages.
best of the best 2012
Industrial design
Huge concrete barrels form the bases the structure, from
which stairways lead to the upper terrace and to an archaeological
and historical museum. The unusual structure,
which resembles huge parasols, is made of timber
with a protective polyurethane coating
In the daytime you can take cover under the shadow of the
fantastic parasols, and in the evening the complex’s nightlife
infrastructure will open. It also planned to hold town
fairs and various cultural programmes in the complex.
“The architecture of the Metropol Parasol impresses with
its sensuous expressiveness: a combination of an innovative
wooden structure with high-tech materials that turns
into a multifunctional urban meeting space,” commented
the jury of the red dot awards.
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Vladimir Pirozhkov:
To onlookers, it might seem simply that a well-dressed
middle-aged man has walked into bar Noor on Tverskaya
Street on a Saturday afternoon to read his emails and
drink a cup of coffee; nothing about Vladimir Pirozhkov
gives away the fact that he is an internationally renowned
designer. Mr Pirozhkov has returned to Russia to introduce
innovative ideas to manufacturing, to educate new
generations of designers and, in all seriousness, to realise
his dream of creating a flying vehicle that will eventually
Yesterday
We create something out of nothing
The well-known Russian designer and founder of the
AstraRossa Industrial Design and Innovation Centre gave
an exclusive interview to MosBuild Magazine
Industrial design
supplant the car market and bring us closer to the technical
possibilities seen in the film ‘The Fifth Element’.
“Just think, it will be a totally new concept of movement
in 3D space. The traditional car is 2D - length and width,
right, left, straight ahead - the movement occurs in two
dimensions. We will use the third dimension – upwards
movement. You can even say that this is 4D transport, as
we also save time! We thought it would be much more
convenient to transport people from point A to point B
by a completely different concept: take off
from a point, fly in a straight line and
land at the destination, instead
of having to drive along an
expensive road under an
expensive bridge, then
to turn around on a
serpentine road to
drive across another
expensive bridge
and finally to get
to point B, having
travelled over 300
kilometres instead

Industrial design
of ten; it is better to change the concept of movement in
space, to change it in the same way we have changed the
concept of communication by telephone, from landline
phone calls to a wireless connection.”
- So you’re suggesting a flying car?
“No. Why a ‘flying car’? Just something ‘flying’. It is not
driven so it is not a car.”
- But the mobile phone is still a phone…
“Let's call it an ‘aeromobile’!
- Why not start by creating a decent car in Russia? We
don’t have any. Were you not, for example, invited to
work on the ‘Yo-mobile’ concept?
“I was invited to participate in the project. But, look at
the situation…I want to raise a little philosophical ques-
Yesterday 53

54
Today
tion here. Why make another
car that will sit in a traffic jam?
We have a huge number of decent
cars in which we can’t go
anywhere. Why do we need another
one, even if it does end up
being really good? And I don’t know
what it would be like. Yes, I have seen the
team and I know they are very good professionals,
who are enthusiastic about the idea of building some
kind of other car. But it will be just another car. Having
worked in the automotive industry for 20 years, I understand
that it is at a dead end and collapsing, because in
cities we can no longer travel by car and outside cities we
still can’t as there are no roads. And you know yourself
how much roads cost. Just one kilometre of the Moscow-
St. Petersburg motorway costs 75 million dollars! Multiply
Industrial design
that by 700 kilometres and you get a tidy sum. And we’ll
never asphalt Siberia. So the issue of cars is closed for me
- I don’t want to deal with them, the business has no future.
If even the German giants like Audi don’t manage
sales and produce much more than they sell, then there is
no sense in creating another car.”
- With the creation of AstraRossa Design your dream
can finally be brought to life. But tell us how it all
began? Why has a company like AstraRossa Design,
which is unique in Russia, emerged now? Was there a
necessity for such a company?
“Let’s just say that there aren’t any companies like ours
in Russia, meaning that they are not in demand. For example,
companies selling tiles or plastic pipes are really
in demand, because at the moment construction is going
on everywhere: around Moscow, Yaroslavl and other major
Russian cities. In the country there is no manufacturing
and we do not make anything…Look around us now:
we are sitting on French chairs on Italian tiles beside an
English table, on which there is a Japanese pen, American
notebook and American laptop. You are dressed in a fabric
manufactured in France and you have Ray Ban glasses,
and so on. It turns out that there is nothing Russian here,
not even Russian flour in the kitchen. We do not manufacture
anything. We stopped manufacturing things after
perestroika. There is no competitive industry. And if
there is no industry, there is no industrial design. That is
why there are so few companies like ours or even none
at all. This is not because we are so
unique, but because there is no demand.
Nevertheless, the country has
some remnants of industry which we
have not yet sold. These are the old entities
that were created during the Soviet era and
which still operate on old Soviet principles - heavy,
unwieldy and no longer relevant. But there are also new
entities. People who have already traded goods produced
in the West and have accumulated some capital want to
develop their own production. This is the standard route
of bourgeois development. They have their own money
that they are willing to invest in their own production.
But, to invest in their own production, they

Industrial design
have to understand how to be competitive in the market.
After all, if you produce a phone, try competing with the
iPhone or with Nokia, which have been in this market for a
long time. There are two ways: either you make a unique
product or you have a great design. The way, say, Vertu
sells solely because it has a super design. In fact, in terms
of functionality, it is a Nokia 3180.”
- But there is also the Chinese way: copy and do the
same thing but for less money.
“Yes, there is this way...Use more gold to make it look expensive...And
there is a customer for this. But you are
not creating anything conceptually new. At AstraRossa
Design we are working with these old and new entities
Today
55

56
Today
Industrial design
and companies. Why is our company multi-industry? Prior
to my return to Russia, I worked in automotive design.
Arriving in Russia, I realised that Lada had been sold to
Renault (Lada will now make 20-year-old Renault models),
KamAZ had been sold to the Germans (they will also make
20-year-old Mercedes models), Russian Helicopters will
hold an IPO and be successfully sold to the Italians and so
on. It turns out that we now have very strong, integrated
relationships with our Western counterparts, who are at
the forefront of research and development (R & D). But, all
this R & D, or more simply know-how, our colleagues keep
for themselves. Here, bluntly speaking, we have robotlike
people with screwdrivers assembling Ford Focus cars.
And we say: a domestically manufactured Ford Focus! But
this isn’t domestic production at all. It is Russian assembly.
As in Russia there is an insufficient number of industries,
a lack of projects, it was decided to create a multiindustry
company. Put simply, separate projects are being
established in different sectors for which industrial design
services are necessary. We provide them. We can make
a train, aircraft, spacecraft, car, tractor, telephone, notebook,
table, chair, trousers, shoes or whatever. Why not?
We have the skills. We diversified the system in this way
so we can create designs for almost anything. Although I
came from the automotive industry it does not mean that
I can only make cars. It means that I know how the whole
manufacturing process works - this is the main thing. In
all areas this process is almost identical. At the moment,
the guys that come out of universities and call themselves

designers say, ‘Let me draw you a design and you make it’.
And to the question of how to create some detail in the design,
because such technology does not exist, they answer:
‘Sorry, I'm a designer. I did my job. The rest is not my problem’.
This is the wrong approach. We are not only willing to
do the drawings but also to explain how to make it.”
- At one point a lot was written about AstraRossa.
Then you withdrew into the shadows and news about
the company virtually disappeared. What happened?
“What were we doing all this time? This is just a case of
less information appearing in the press. We have been actively
working. I am not able to speak about two of the
projects in which we are involved. The most interesting
project that we are now working on is the creation of the
so-called ‘Technological Special Forces’. It will be estab-
Industrial design
lished at MISIS with a lot of ideological support from the
former chancellor of the university, and now education
minister, Dmitry Livanov. We are building a design and innovation
centre. At the centre we will be able to produce
prototypes of any complexity: from a pen to a lunar rover.
With the ability to produce any item, we will be a prototyping
centre for any industry. This project has already
been launched and will begin in September-November
of next year. Also at the site will be a Graduate School
of Technology and Design. We will teach people who already
have degrees from Moscow State University, MISIS,
MIFI, Baumanka and other technological universities a
kind of applied masters. To begin with we will have a few
students – twenty in total. We will bring together gifted
children as well. These people will be able to produce any
Tomorrow
57

58
item at any factory anywhere in the world. I say the world
because I’m not sure that we can employ all these guys in
our country. By the way in addition to RF state magister
degree we give diploma of the best Italian design school
– Instituto Europeo di Design. And this is access to the
global market. At the same site will be a great centre for
co-working with a spacious office (you will be able to buy
Tomorrow
Industrial design
an inexpensive coffee and work in a comfortable environment
with free wireless internet). We will provide a unique
working environment for a creative young person with a
computer who does not want to work from home and cannot
yet rent an office. This will allow us to see creative stars.
In addition, we will have a full production cycle, based on a
stock of high-quality equipment for these people. We will

offer people who want to make a cool pen, and know how
to do it, the production facilities for prototyping.”
- One of the new areas of development is the New
Moscow. Were you not invited to participate in the
new projects related to the expansion of the capital?
We are always ready to take part in great projects. We can
produce everything from buses to, say, a small bus stop or
tram, street lights, rubbish bins, bricks, tiles, sanitary ware,
robots etc. The building of our “Technological Special
Forces” is already under construction. I think in April we
will go to the territory. We have already begun to purchase
the necessary equipment. I think that by the time
our professional skills are needed by the New Moscow,
and the country is trying to come off its oil dependency,
we’ll be fully equipped.”
Industrial design
Tomorrow
- Tell me more about your system for finding students,
or can anyone come to you to study?
- We are now doing course projects in numerous universities
and institutions in Russia. We are tasking students
with what will be necessary and, in fact, is necessary to the
country in the near future. We are setting the direction
for their future work. In parallel, at universities we are selecting
students to train with us. I would like to point out
that a commitment to progress and innovation should be
instilled in a person from childhood, from the cradle. What
is why we plan to build for them a network of laboratories
in a ‘junior’ format in the regions. And we develop new
studying methods for little constructors. I guess parents
understand me very well now! We need to educate future
generations - then there will be spaceships and 3D transport.
And Russia will be united and strong!
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60
Technology
evolution
Industrial design
Vladimir Pirozhkov was born in 1968 in Chisinau. In 1985 he
entered Sverdlovsk Architectural Institute; he has a Bachelor’s
degree in design.
In 1991 Pirozhkov was invited to undertake an internship in
Bern under Professor Luigi Colani from Colani Design. In 1993
he received a scholarship to study at the Art Center College of
Design in Switzerland, where he obtained a Bachelor’s degree
in Transportation Design.
From 1994 to 2000, he was an interior designer for Citroen. He
was involved in designing the C3, C4 Coupe, C5 and C6 models.
From 2000 to 2007, he was a senior interior designer for Toyota
Europe Design Development in France. He worked on the Yaris,
Auris, Avensis and Corolla models, and oversaw the development
of concepts for the cars to be produced in 2020-2025.
In 2004, he became an honorary member of the Russian
Academy of Arts. Since 2007, he has been President of the
AstraRossa Industrial Design and Innovation Centre.

International
architectural
competitions
at MosBuild
The organisers of MosBuild are pleased to
report that in 2013 the event will feature two
international architectural competitions:
‘ArchCeramica. Ceramics and Architecture’
and the MosBuild Architecture and Design
Awards (MADA).
The 6 th international ‘ArchCeramica.
Ceramics and Architecture’ competition will
be organised by ITE Group, together with
the International Association of Unions of
Architects (IAUA) and Sovremenny Dom
(Modern Home) magazine. Architects, designers
and builders from Russia and member
countries of the IAUA are invited to participate.
The results of the competition will be
announced at MosBuild in April 2013.
For the second time, ITE Group, together
with the major architectural community
ArchiEurope, announce the start of the
MosBuild Architecture and Design Awards
(MADA), the participants of which will include
architectural students and young professionals
from all over the world. Like last year, the
competition will have two categories: Best
Green Project and Best Solution for a Barrier-
Free Environment. The results will also be presented
at MosBuild in April 2013.
For more information and the latest news on
the competitions and MosBuild exhibition,
please visit the official website of the event,
www.mosbuild.com

62 Design project
A ‘ski’ villa
by Zaha Hadid
in Barvikha
The famous Iraqi architect Zaha Hadid has built a futuristic villa in
Barvikha for the head of Capital Group, Vyacheslav Doronin.
Knowing Zaha Hadid’s architectural audacity and propensity to innovate,
anything could be expected from the Capital Hill project. Only
one thing could be said for sure: that the project would surprise people.
And this has turned out to be the case.
Experts are still unable to agree on what the 22-metre four-level building
looks like. Some see in the villa’s smooth lines of glass and concrete
a four-decked ship, others a submarine. For others, the villa is reminis-

Alexander Kuzmin,
Zaha Hadid,
Vyacheslav Doronin
Design project
cent of a huge diving board above a swimming pool. But, most of all,
in the outline of the house, which is located in the middle of a dense
pine forest, one can see the contours of the ski jump in Innsbruck,
Austria. This is not surprising, as the ski jump was designed
by Zaha Hadid.
The house is built on a hillside covered with pine trees. The natural
topography of the site largely defined the architectural form. The
villa consists of two blocks: one is divided into three levels and organically
blends with the landscape, and the other is 22 metres above the
ground and surrounding treetops.
The first three floors of the villa accommodate a hall, leisure space,
children’s room, garage for 6 cars, living room, fitness room, hammam,
sauna, massage room, dining room, kitchen, swimming pool and
more. The house has panoramic windows for views of the
surrounding forest.
The flowing contours continue in the interior, which because of the
large glazed surface merges with the landscape. This creates
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64
Design project
a continuous integration between the exterior
and interior spaces.
Three 22m towers, which look like diving boards,
grow out of the main body of the building.
These are, in fact, the dominant feature of the
house and the main structural elements. This
fourth level can be accessed by a transparent
glass lift offering magnificent views of the surroundings.
This upper floor also has a hall
with a spacious terrace.
The main building materials proposed for this
project are concrete, steel and glass. The general
idea for the design of the villa is a strategy that
extends the exterior landscape to the interior of
the building, to create a continuous integration
between interior and hillside.
But even with such a close dialogue with nature,
the house looks otherworldly. It seems almost
that at any moment the ‘ski jump’ could turn into
a spaceship and take off with its owners to fly to
another planet.

Saint-Gobain Group (France), in conjunction with
Saint-Gobain Construction Products Rus, has announced
the results of the ISOVER 2012 Multi-Comfort
House international competition to revive and
develop an industrial area. The competition took
place in two stages: national (final in Moscow) and
international (final in Bratislava, Slovakia). Sixty teams
from over 20 countries participated in the competition
and, for the first time, students from six Russian
universities also took part. The awards ceremony of
the ISOVER 2012 Multi-Comfort House competition
was held in Bratislava on 22-25 May. First place was
awarded to the team from Serbia, second place to students
from Belarus, and third place to the Lithuanian
team. Congratulations to all participants. We wish
you every success in 2013!
Brick Award 2012
Exhibitor news
Russian students conquer Bratislava?
Wienerberger AG, the largest manufacturer of ceramic bricks and clay roof tiles in Europe, presents the Brick Award
across five categories to the best contemporary brick architecture projects worldwide. In selecting the winners, the jury
take into account a building’s innovative exterior design, functionality, energy efficiency and durability. Of the 300 entries
to the Wienerberger Brick Award 2012 competition, 50 projects were nominated. The main requirement was that
the project used brick or another building ceramic.
This year’s winners were chosen by a jury of renowned architecture experts: Plamen Bratkov (Bulgaria), Rudolf
Finsterwalder (Germany), Hrvoje Hrabak (Croatia), John F. Lassen (Denmark) and Zhang Lei (China). The overall winner
and winner of the category ‘Special Solution with Brick’ was the South African architect Peter Rich for the Mapungubwe
Interpretation Centre in South Africa. The ‘Non-Residential
Building’ category was won by the Scottish architectural firm
NORD for its innovative electrical substation for the 2012
Olympic Games in London. The other winners were: the architect
Bart Lens, who won the ‘Single-Family House’ category for
his project ‘Rabbit Hole’; the Portuguese architects Francisco
and Manuel Aires Mateus for an old people’s home in Alcacer
do Sal in the category ‘Residential Building’; and, finally,
Slovakia’s Pavol Panak in the ‘Conversion’ category for
a private architectural studio made from brick.
Congratulations to all the winners and
thank you to the participants and jury
of the Wienerberger Brick Award 2012.
65

66
Architect Vladimir Durmanov
Unremarkable at first glance and located in the centre of
Moscow is a real monument to Russian Constructivism
and the avant-garde, of which few examples remain in
Moscow. Interestingly, the historical value is not only
in the building itself, which was designed by Nikolai
Strukov, but also in the building’s graphics, which
were created by the Russian avant-garde painters
Alexander Rodchenko and Varvara Stepanova. Further
value is added by the advertising slogan of Vladimir
Mayakovsky, which is reproduced on the building’s façade:
“Nowhere but in Mosselprom”.
History
The building was originally conceived by a merchant as
a commercial apartment building and was built quickly.
This led to a significant collapse at the construction
stage, as a result of which it was decided to build a
five-storey instead of seven-storey building. Only in
Design project
Mosselprom House
Vasily Kandinsky, composition VIII, 1923 year, Guggenheim museum, New York

1925, based on a design by the architect David Kogan
for warehouses and offices for Mosselproma, were the
missing two floors added. The building’s tower was designed
in 1925 by Professor Artur Loleyt. In the same year,
Mosselprom moved into the building known as the first
Soviet skyscraper.
The appearance of the building was influenced by the
ideas of the two most famous schools of industrial design
and architecture of the time: the Russian Vkhutemas and
German Bauhaus.
The famous graphics, by which the building became
known, were created by the artists Alexander Rodchenko
and Varvara Stepanova. The walls were not plastered and
the graphics were applied directly onto the brickwork.
Design project
In 1997, the building’s exterior decoration was restored by
the architect E. Ovsyannikova. However, the plaster and
graphics are now again in need of restoration.
Today
The building now accommodates a faculty of RATIS. Not
so long ago the artist Ilya Glazunov had his studio in the
building. The semi-basement rooms have long been
rented out individually. Now these rooms have been
combined into a single office space, which will accommodate
the office of a large company that has entrusted the
design to the architect Vladimir Durmanov.
An architect by training, Durmanov knows and respects
the history of Russian architecture. Therefore, when he
was asked to create a design for the Mosselprom House,
67

68
he approached the task with consideration of the building’s
historical heritage and the works of the famous
avantgardists Le Corbusier, Rodchenko and Kandinsky.
“In the interior decoration we used ideas, even ‘quotes’,
from Kandinsky,” said the project’s architect Vladimir
Durmanov. “He, like the avant-garde artists, is characterised
by geometrical lines and candid colours, like on
the posters by Mayakovsky. The aesthetic is based on
the concept of the 1920-30s. The design of the floor, for
example, is a ‘quote’ from Kandinsky, the blue door with
a round window and ‘curved’ door from Le Corbusier.”
While the choice of interior design was problem free, the
Design project

Design project
architectural component of the new office forced the
architect to find unconventional solutions.
“The office is located in the semi-basement. The main
difficulty was the huge number of utility lines that were
easier to hide than to move. It was also necessary to
provide three additional entrances without changing the
building’s façade. The equipment and utility lines were
concealed by semi-circular walls, ledges and projections.
All this was done in order not to have to move
the plumbing pipes.”
Another problem was the low ceilings
of the semi-basement.
“To avoid having low ceilings at the entrance, the
basement was lowered even further. The effect of a high
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70
ceiling is created by the windows too. They were extended
and coloured blinds are used. The office is lit with
light bulbs concealed in the ceiling under German plastic,
which diffuses the light well. As a result, the ceilings glow,
visually increasing the height of the ceilings.”
Certain difficulties arose due to the fact that the building
was originally built in such a hurry. For these defects, the
architect, Strukov, was imprisoned for six weeks and the
building’s first owner, the merchant Titov, was fined
100 rubles. All the same, Vladimir Durmanov had
to address the issues.
“Some walls in the office were ‘crooked’. We have tried to
make an architectural feature of this, but the main reason
for it is the haste in which the house was built, the inaccurate
measurements, the use of substandard building
materials and other factors, which, unfortunately, were
not dependent on us.”
In his design, Durmanov boldly and skilfully uses the
most unexpected colour combinations.
“Before, psychologists argued that certain colours affect
all people equally. But this isn’t the case. Each colour
affects each individual in its own way. The avant-garde
artists and Bauhaus helped us to move away from the traditions
of the 19th century and to become emboldened
in our use of colour. Another difficulty was convincing
the client to use this design. Usually the client’s concept
of ‘light, warm and cozy’ outweighs the aesthetics. But
we were lucky!”
“We were also lucky that the main cultural value in the
building is the graphics on the exterior walls. Because of
this there were practically no restrictions on the internal
works. In general, architecture is effective when it goes
unnoticed. This is one of the ideas of avant-gardism -
architecture should be functional and practical. I am
pleased that I was lucky enough to work on this project.
It shows that the heritage of the past influences our lives
even today. This is something we can be proud of.”
MosBuild Design Fenestration project

The latest word in
European bathroom design
from Guttewetter
One of the prime examples of the latest
trend in bathroom design is shower enclosures,
which have long been replacing
shower cabins in Europe.
German Fomenko, marketing director for
Gutewetter, which has established the first
shower enclosure factory in Russia, comments
on this new product for the Russian
market: “Our products is a different shape
and design of enclosure for bathrooms. A
shower cabin is quite a complex structure
with a large number of components, and it
is not only difficult to produce and install,
but also to use. Using shower enclosures
solves many problems: you just separate
part of the bathroom with an enclosure of
the size and shape you require and install
within this area the shower, lighting and
other equipment that you like. Our guarantee
is five years. However, the actual
service life of our enclosures is much longer
than this.”
TOTO: endless enjoyment
Engineers from the Japanese bathroom
brand TOTO have looked at how to turn
an ordinary bathroom into a private spa.
The special systems used by TOTO in the
production of their bathtubs and shower
heads will enable you to relax and enjoy a
light massage.
Gyrostream is a shower unit in which water
passes through a nozzle that rotates and
pulses, covering the body more evenly with
water. The swirling water massages the
body, refreshing it and stimulating blood
circulation.
Hydrohands is a new hydromassage technology
for the bathtub: water under natural
pressure flows through specially calibrated
nozzles, causing a spiraling motion.
All TOTO ceramic products are treated with
CeFiONtect, a durable glaze that protects
them from mould, limescale and waste
matter. The nano-technology used in the
development of CeFiONtect helps to create
an absolutely smooth surface, to which
very little dirt can stick.
Новости участников
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MosBuild congratulates
Sergey Kuznetsov on being
appointed chief architect of Moscow!
On 21 August, the Mayor of Moscow Sergey
Sobyanin officially announced the new chief architect
of the capital at a meeting of the city’s
government. As expected, the managing partner
of the SPEECH Tchoban & Kuznetsov studio,
Sergey Kuznetsov, who is well known to the
MosBuild exhibition, was appointed to the post.
The new chief architect of Moscow is only 35 years
old. In 2001, he graduated from the Moscow
Architectural Institute and since 2006 he has been
the managing partner of the SPEECH Tchoban &
Kuznetsov studio. Sergey Kuznetsov is the author
and co-author of more than 50 projects in various
cities in Russia and the CIS.
This year, Sergey Kuznetsov participated in the
opening of the Design & Décor Week at MosBuild.
He was also a member of the jury for the first
MosBuild Architecture and Design Awards.
ITE Group, the organiser of MosBuild, congratulates
Sergey Kuznetsov on becoming chief architect
of Moscow. We are confident that he will be
successful in his new role.
Moscow’s DNA
The work on the Moscow Agglomeration
Development Concept has led
to surprising findings
On 22-23 June, the fourth seminar of the international
competition for the Moscow Agglomeration Development
Concept was held. Like the third seminar, it was devoted
to the topic of ‘The Old and New Moscow in the Moscow
Agglomeration’. In total, six seminars are planned, which
will create a unified development concept for the Moscow
Agglomeration.
Nine teams are participating in the competition for the
creation of the development concept. Based on their submissions,
a single development plan for the new territory
will be created.
Alexander Kolontay, the project’s co-ordinator, told
MosBuild Magazine about the outcome of the seminar.
“The fourth seminar addressed several tasks. Firstly, it
examined the first version of the Moscow Agglomeration
Development Concept; secondly, the expert group assessed
the results of the design teams’ work. Based on
this assessment, the client made a decision about paying
for the work done and extending the contract. All the design
teams successfully passed the qualification. Then the
floor was given to each of the experts. At the end there
was a presentation of progressive urban planning practice
in metropolitan development and agglomeration
management.”
What did the design teams present at the fourth
seminar?
“The nine teams presented to the expert group the results
of their work on a number of issues. All this was presented

in the form of a technical report and presentation. The
following issues were examined: a concept for sustainable
interaction between the city of Moscow and the South-
Western zone of the agglomeration as a single urban
entity; the functional-planning organisation of Moscow
within the prospective administrative boundaries; and a
concept for the transport structure of the New Moscow.
The teams also explained their systems of urban agglomeration
centres and plans for accommodating federal
government bodies. Another issue addressed was that of
establishing an international financial centre, innovation
and research centres, housing and social infrastructure,
and manufacturing activity. Proposals were made for innovative
solutions in the field of utilities.”
Can you highlight any features of the work?
“Each subsequent seminar not only addresses new design
issues, but also updates the design proposals of the previous
seminar. So, despite the fact that the fourth seminar
was devoted exclusively to the future development of
Moscow and the adjoining territory, all the design teams
have refined their views on the Moscow agglomeration,
its development and the agglomeration management
system. Clarifications will be needed in the functional and
planning solutions fro the development of Moscow and
the adjoining territory. In the coming weeks, the teams
will work on a scheme of long-term resettlement and job
creation in the planned territory.”
Tell us a little about the concepts presented by the
teams.
“All the design teams see the causes of Moscow’s transport
problems in the systemic crisis of urban planning,
land use, transport administration, and socio-economic
development. The teams view the southwest development
of Moscow as logical, but not as the only possibility.
It is more an important strategic move than a complete
urban development process for Moscow. The teams re-
Interview with Alexander Kolontay
gard the planned development of a new Federal centre
as an essential element of the urban development of the
New Moscow’s southwest or the generation of new subcentres
inside the Old Moscow.”
Perhaps the main issue for everyone at the moment is
what will the New Moscow look like?
“The search for the identity of Moscow’s urban environment
led the teams to the ‘discovery’ of Moscow’s genotype
– the city’s DNA. On the one hand, it is an integrated,
green and diverse urban and suburban sprawl; on the
other, there is a contrast between Moscow’s highly urbanised
historical centre and the Moscow periphery and lowly
urbanised areas of the dacha developments in the adjoining
territories. The zones along the railways and industrial
manufacturing zones have been identified as the areas
that should be the focus of urban planning efforts.”
Moscow’s biggest problem is the transport system.
What proposals have been put forward by the design
teams to address the problem of traffic standstill?
“Indeed, Moscow’s transport structure was a good subject
for urban planning analysis and development. The development
of railway stations, transport interchange hubs,
the small ring of the Moscow railway, airports and logistics
centres have been described in some detail by the design
groups to solve the problem of the overloading of radial
transport links. Of the three fundamentally different types
of planning for the New Moscow - linear, compact and focal
- the teams gave three interpretations on linear development,
two proposals on a compact planning structure,
and three proposals on a spatial-focal structure. It may be
that the further development of the planning concepts
involves a combination of these typological methods, in
line with the specifaications of the transport structure and
functional features of the development.
Here are the main points from the presentations of
each of the nine design teams:
OMA - Office for Metropolitan
Architecture, Rotterdam
The Dutch team has identified three important components
in its design concept:
1. Use of an ideal polycentric tetracyclic model
2. Formation of urban development tools for working
with existing buildings in the adjoining territory
3. Improvement of the legal framework for governance of
the agglomeration and territory development.
The efforts of the OMA team are aimed at determining
the configuration of urbanisation territories around air
hubs, taking into account current planning restrictions
and potential transport links. As a result, the centre of the
local agglomeration has been shifted eastward from the
Vnukovo zone, forming a major new town around Troitsk,
with plenty of jobs for the inhabitants of Moscow’s peripheral
areas Teply Stan and Konkovo.
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RICARDO BOFILL, Barcelona
The linear city of the Spanish team is structured into separate
entities and provided with technical and economic
indicators. The strategy behind the team’s design solutions
breaks down into six points:
1. Maintain balance of biophysical matrix
2. Protect natural, agricultural and public spaces not
intended for construction, like components
of territorial organisation
3. Promote integration, coexistence of housing and
other functions
4. Ensure the compactness and continuous growth
of urban areas
5. Reinforce the polycentric structure of the territory
6. Give priority to means of public transport.
Interview with Alexander Kolontay
URBAN DESIGN ASSOCIATES
(UNITED STATES)
In its report, the American specialists, without changing
the names of the sections determined by the competition
regulations, fill them with content, which for them
is the most important issue in this context. The section
on a system of urban planning centres is set forth in the
form of six urban programmes for the development of
the most problematic territories in the Old Moscow, and a
development strategy in the New Moscow.
The strategy, which is related to ensuring a balance of
population and jobs, is set out for the centre and the periphery
of the city as follows:
1. Moving jobs to the new Federal centre will lead to
a reduction in the number of businesses and
institutions and free up space for other purposes, such
as hotels, and cultural and educational institutions
2. Re-organising federal agencies for housing will lead
to the creation of a high-quality housing stock and
will help increase the proportion of high-income
families among the inhabitants of the central part of
the city
3. Reconstructing the historical centre and Stalinist
buildings will also increase the proportion of people
with high incomes.
The UDA team has worked carefully on transport and
environmental policy in Moscow and the adjoining territories.
Much of this is familiar, but it is important that this
is said by native English speakers who know how to create
a targeted urban environment.
Central Scientific Research and
Design Institute for Town Planning,
Russian Academy of Architecture and
Construction Sciences
The Russian-Japanese team presented an interesting concept
of five belts in the New Moscow to develop a differentiated
urban planning policy. The first and fifth belts are
designated for recreation, the second belt for high density
mixed construction, the third for low and medium density
construction, and the fourth for logistics. Focused on a
new Federal centre, a high-speed passenger transport system
is complemented by an orthogonal grid of roads.

Interview with Alexander Kolontay
Ostozhenka Architectural Bureau,
Moscow
This team’s concept for Moscow as a country of 100 cities
is an attempt to make the history of Moscow the subject of
an urban development composition. The team has moved
to the forefront of modern planning and urban art theory.
At the moment, the Ostozhenka team is working on the
concept as an important historical and cultural background
on which a systemic urban planning design is being
implemented using spatial metaphors.
From a practical point of view, to fulfil the objectives of
the competition the team is working with three main
urban planning subsystems: water and nature, street and
road, and railways. In the adjoining territory to Moscow,
after identifying historical landscapes and monuments
and their spatial link in the chain, the team propose forming
eight thematic and functional areas with very slow
urbanisation. The development of a new Federal centre
is proposed within the existing Moscow, as well as major
investment to improve the quality of the environment in
the Old Moscow.
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ANTOINE GRUMBACH
ET ASSOCIES, Paris
The Franco-Russian design team is notable for its balance
of architectural and planning proposals and their socioeconomic
basis. All the main urban planning solutions
are analysed in terms of possible positive and negative
consequences.
Within the territory of the Old Moscow, the team is focusing
on planning hubs – development sites for existing
and prospective transport and mixed construction, such
as railway stations and transport interchange hubs. This
scheme would unlock territorial reserves in these sites -
up to 1470 hectares.
The urban use of the reserves is demonstrated by an area of
three stations and intersection of the A101 with the Moscow
Ring Road as the Gates of the New Moscow. The proposed
new system of high-speed passenger transport in the form
of three rings would address all the transport issues, although
a 210km high-speed rail ring would be required.
The design team’s main motto, ‘Moscow – a city among
the woods’, is effectively demonstrated in the renovation
of urban and suburban neighbourhoods in the Old and
New Moscow. In the current interpretation of the French
team, the concept of a linear city along the A-101 is broken
up into five sections, giving rise to compact, largescale
urban entities.
Interview with Alexander Kolontay
STUDIO ASS SECCHI - VIGANO, Milan
The report by the SECCHI-VIGANO team begins with a key
description for understanding their planning concept: “...
Moscow doesn’t need new external poles or new satellite
towns. Moscow needs the continuity of a central function,
which connects the new expansion to the existing city, and
the inclusion of previously perceived satellites-towns of the
territories into the metropolitan urban space”.
The ‘square’ of the New-Old Moscow is an architectural
mimicry of historical Moscow. In this, the concept by
SECCHI-VIGANO is fundamentally original.
The surprise and paradox in the concept by SECCHI-
VIGANO is that the spatial model materialises in the real
planning structure unchanged. The effect of the intersection
of an orthogonal grid with a radial-ring system has
been known since the times of the Roman Empire and is a
hidden symbol of architectural historicism. Thus, the method
for increasing spatial and transport connectivity on the
periphery of Moscow also becomes a method of historical
dialogue in each particular place of southwest Moscow.
L’AUC, Paris
The L’AUC team describes its Moscow Parallel concept in
the following way: “a linear city is established in the space
between Domodedovo and Vnukovo, along a new highspeed
train line, also joining Podolsk and Troitsk to the
system. The linear city from airport to airport does not follow
the logic of the centre to the periphery, but is located
parallel to the Old Moscow, which will enable a connection
between the peripheries without passing through the centre.
A new high-speed train provides the basic structure for
the most urbanised and populated area of the territories
adjoining Moscow and provides it with new clusters. These
clusters are joined to existing cities: a financial centre next
to Domodedovo Airport, Moscollywood (a film and computer graphics cluster) next to Konstantinovo, an administrative
centre near Dubrovitsy and Yakovlevo, research and university clusters in Troitsk, and a government centre near
Knutovo and Pushkino. Each of these zones has a specialisation and subsequent economic growth is anticipated.”

A.A. Chernikhov
Architectural Design
Studio, Moscow
The nature of the presentation on the development of
the Old and New Moscow is worthy of the research of a
development company. It shows the problems, areas,
construction sites, stages of construction, and management
mechanisms for the planning process and implementation.
A visualisation of the development of the
New Moscow is created.
It is proposed that the New Moscow is formed from seven
clusters: government, education, commercial, innovation,
Interview with Alexander Kolontay
health, sports and logistics, strung along the planning
axis of the A-101. At the same time, the concept involves
locating a new Federal centre within a regenerated water
and green diameter of the Old Moscow. Somewhat
unexpected is a loopback Moscow transport link to
the central ring road and a similar configuration of the
planned railway lines, the fate of which may be connected
with the proposed super dynamic development
of the New Moscow transport interchange hub.
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