2013 FAIR THEME STYLE GUIDE - Orange County Fair

2013 FAIR THEME
STYLE GUIDE

LOGO DESIGN
The 2013 OC Fair Logo has 2 main variations: one
which emphasizes the OC Fair brand and the other
which emphasizes the OC Fair theme. These two
versions can be used interchangebly as needed,
depending on what needs to be emphasized more (The
Fair brand vs. the Theme.)
Both versions feature alternates of their own, some
including characters, some without. These are used
depending on space provided. If the logo is to be
used in a large format, use the alternates that have
characters. It is not suggested to use the alternates
featuring characters in small applications, due to the
lack of legibility of the logo.
MAIN LOGO
Grayscale alternates of the logos work in the same
fashion as their full-color counterparts. Take care in
providing ample space around the logo so as not to
create contrast issues.
One-color variations feature either one character or
none. This is to keep the logo simplified, as much of its
original detail has been removed for visibility. Like fullcolor
versions, use non-character versions for smaller
applications to ensure legibility of the logo.
THEME-CENTERED LOGO
2

FULL COLOR + ALTERNATES
COME GET IT
WITHOUT CHARACTERS
MAIN LOGO
WITH SINGLE CHARACTER
THEME-CENTERED LOGO
THEME-CENTERED LOGO
WITHOUT CHARACTERS
3

GRAYSCALE + ALTERNATES
WITHOUT CHARACTERS
MAIN LOGO
WITH SINGLE CHARACTER
THEME-CENTERED LOGO
THEME-CENTERED LOGO
WITHOUT CHARACTERS
4

1 COLOR LIGHT BACKGROUND
WITHOUT CHARACTERS
WITH SINGLE CHARACTER
THEME-CENTERED LOGO
WITHOUT CHARACTERS
5

1 COLOR DARK BACKGROUND
WITHOUT CHARACTERS
WITH SINGLE CHARACTER
THEME-CENTERED LOGO
WITHOUT CHARACTERS
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USAGE
USE LOGO AS DIRECTED
COME GET IT
USE PROVIDED ALTERNATES PROVIDED
Bacon ipsum dolor sit am
tip pork loin. Sirloin veniso
leberkas ribeye strip stea
belly jowl filet mignon me
corned beef beef. Chuck kielbasa swine pork
pork belly short loin capicola turkey pig tri-tip
Pork belly boudin tail shoulder. Doner corned
ground round sirloin turkey. Salami bresaola
PROVIDE AMPLE SPACE AROUND LOGO
Capicola meatball ball tip boudin brisket dru
beef pastrami chuck ham hock frankfurter. Fi
spare ribs, shankle boudin brisket chuck shor
doner prosciutto chicken salami tail. Shank ta
DO NOT ROTATE LOGO
DO NOT SQUISH, STRECH OR SKEW LOGO
DO NOT RECOLOR OR FADE OUT LOGO
DO NOT PUT LOGO ON A HIGH-CONSTRACT
OR COMPLEX BACKGROUND
DO NOT PUT ANY HARD STROKES/
OUTLINES AROUND THE LOGO
(PLEASE REFER TO ALTERNATE LOGOS WITH PROVIDED GLOW
Bacon ipsum dolor sit amet t-bone pig ball tip pork loin. Sirloin
venison frankfurter leberkas ribeye strip steak swine pig pork
belly jowl filet mignon meatball shankle corned beef beef.
Chuck kielbasa swine pork chop, chicken pork belly short loin
capicola turkey pig tri-tip shankle salami. Pork belly boudin
tail shoulder. Doner corned beef beef ribs ground round sirloin
turkey. Salami bresaola pig tenderloin.
COME GET IT
Capicola meatball ball tip boudin brisket drumstick, corned
beef pastrami chuck ham hock frankfurter. Filet mignon sirloin
spare ribs, shankle boudin brisket chuck short loin pig bacon
doner prosciutto chicken DO NOT salami PLACE TEXT tail. OR Shank OTHER tail filet mignon
ELEMENTS ON TOP OF THE LOGO
pig biltong tongue. Pastrami shankle ground round, brisket
7

COLORS
• For dark backgrounds: general text should be White; slightly more importact information should be in Yellow; very
important or call-to-action text should be in Gold. Headers should be in Orange.
• For light backgrounds: general text should be in Brown; slightly more important text can be in Gold; very
important or call-to-action text should be in Orange. Headers should be in Blue.
BLUE
C=98 M=75 Y=46 K=43
R= 3 G=36 B=78
WEB: #03244E
ORANGE
PANTONE 1655C
C=0 M=73 Y=98 K=0
R= 252 G=76 B=2
WEB: #FC4C02
GOLD
C=0 M=32 Y=98 K=0
R= 255 G=173 B=5
WEB: #FFAD05
YELLOW
C=0 M=0 Y=63 K=0
R= 255 G=255 B=94
WEB: #FFFF5E
BROWN
C=18 M=38 Y=51 K=88
R= 25 G=19 B=15
WEB: #19130F
TAN
C=0 M=0 Y=15 K=5
R= 243 G=239 B=212
WEB: #F2F2CE
8

FONTS
Be sure to use ALT versions of Neutra Text. Non-alt versions have smallcapped numerics.
NEUTRA TEXT - LIGHT ALT
ABCDEGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
0123456789
NEUTRA TEXT - BOOK ALT
ABCDEGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
0123456789
NEUTRA TEXT - BOLD ALT
ABCDEGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
0123456789
NEUTRA TEXT - DEMI ALT
ABCDEGHIJKLMNOPQRSTUVWXYZ
abcdeghijklmnopqrstuvwxyz
0123456789
9

CHARACTERS & ARTWORK
10

CHARACTERS (CONT.)
11

ARTWORK
LIGHT FAIRGROUNDS BG
DARK FAIRGROUNDS BG
12

EXAMPLE & COLOR RULES
THINGS TO NOTE:
• On dark backgrounds, a slight
glow is placed around the
logo. There are versions of this
logo with the glow provided as
alternates. Single color versions
do not need this glow. Nonglow
versions should be used
on lighter backgrounds (also
provided as alternates).
• Only important information such
as dates on a poster format
should have skewed text. If
possible but not neccessary.
• Spotlights should only
accompany a poster-style format
like the example on the right.
• For dark backgrounds: general
text should be White, slightly
more important information
should be Yellow; very important
or call-to-action text should
be Gold. Headers should be
Orange.
&
COME GET IT
JULY 12 – AUGUST 11
OPEN WEDNESDAY – SUNDAY
OCFAIR.COM
• For light backgrounds: general
text should be Brown, slightly
more important text can be
Gold; very important or call-toaction
text should be Orange.
Headers should be Blue.
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