Popping The Question - Association of Fundraising Professionals

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Popping The Question - Association of Fundraising Professionals

From Interest to Passion

Photos: “Hand Point Like Button” by Watcharakun; “Love” by Worradmu; freedigitalphotos.com


From Passion to

Commitment

Photo: “Love” by Worradmu; “Sunday Walk” by Simon Howden; freedigitalphotos.com


Fear personified

Photo: “Ring” Graeme Weatherston on freedigitalphotos.com


Photo: “Couple Touching Hands” by Tungphoto on freedigitalphotos.com


#1: The audience is diverse


A new opportunity

to connect

84% of Hispanics have a

broadband connection vs. 79% of

Whites

36% of Hispanics view the

Internet as tool for building a

better life vs. 30% of general

market

68% of Hispanics are wireless

Internet users vs. 54% of Whites

81% of Hispanics text vs. 62% of

Whites

Source: “Culture + Technology Usage = The Perfect Storm” by Lee Vann in Engage: Hispanics (May 13 2010)


#2: The audience is global

Photo: “Social Marketing Concept” by vichie81 on freedigitalphotos.com


What’s Out There

Facebook is projected to reach

1 billion users by August

Twitter is closing in on 500

million registered users

LinkedIn has passed the 160

million member mark

Sources: “GOING SOCIAL: Tapping into Social Media for Nonprofit Success” by Convio; AllTwitter on Media

Bistro; and, Reuters


#3: The audience is wealthy


Knock, Knock…

Fidelity Investments reports that 34% of individuals

with net worth over $1 million use social media

professionally, including 28% who say they use

LinkedIn.

Spectrem reports that the percentage of U.S.

millionaires who use Facebook rose from 26% in

2010 to 46% in 2011.

SEI reports that 70% of pentamillionaires surveyed

use social media


Influence on the Affluent

Source: Unity Marketing


The gated community 2.0


How “social” changes fundraising


15

Fundraising: before & after


The base vs. the “long tail”


Where does “social” fit

Identify

Steward

Qualify

Solicit

Cultivate


Cultural comparisons

Blogging is to Twitter as

a short story is to Haiku

If Facebook is ADD,

Twitter is ADHD

If LinkedIn is a private

club, Twitter is a public

pool

http://www.digitalbuzzblog.com/infographicfacebook-vs-twitter-demographics-2010-2011/


Governing concepts for all

social networking activity

A two-way street: the more you give, the more

you get

Social networks are all about individual control

over identity, relationships and content

As in fundraising campaigns, and most other

human activity, a small number of people make

the biggest difference…


Photo: “Unlocking Heart” by Thankunkorn on freedigitalphotos.com


Top “To Dos”

for Facebook

Gather information on those who

visit

Tailor the experience to their

interests

Talk with them

Be visual!

Drive traffic—and let them drive

traffic—to giving opportunities


Top “To Dos” on

Twitter

• Click “Who to Follow”

• Follow your followers’ followers

• Browse the lists

• Conduct keyword searches

• Watch hashtags

• Use the currency of the network:

RTs, Tys, Shrunken URLs, and

other forms of acknowledgement


Top “to do’s” on

LinkedIn

1 Profile your connections

2 Gather contact data and

handles for your database

3 Look up graduates/group

members

4 Explore the companies

associated with these

individuals

5 Identify potential board

members, major donors or

volunteers


Search for people &

themes


Digest those business cards!


Find and empower

Ambassadors


See their networks


Engage in conversation


Be where they are, which is

increasingly on their mobile device!


Fill the room at a special

event


And get pledges at the event, too!


Launch a ribbon campaign


Leverage content…


From your lists!


Manage your social life


Analyze your data


Screen for influencers


And fing those you can

ask for more


Rachel’s wish


Animal house

Animal and

environmental

organizations post most

often on social networks

Animal groups post an

average of 14 times on

Facebook and tweeted

134 times a week

Animal organizations

were the most discussed

Sources: Chronicle of Philanthropy; Craigconnects


Movember

Top 10 charity campaigns of 2010,

http://www.behindthespin.com/features/to

p-10-charity-campaigns-of-2010


It can be done…

In just 30 minutes a day!

Draft a plan

Give an advancement staff person responsibility

Follow your internal policies regarding fundraising,

communications & data

Commit a regular amount of time to the activity

Use tools that make the work easy and efficient

Don’t let perfection be the enemy of completion!


How

:-($)


Connect!

Twitter: @gordonjayfrost & @Ask_FRI

Facebook: “Frost on Fundraising” &

FundraisingInfo.com”

LinkedIn: Jay Frost

Email: jay@fundraisinginfo.com

Phone: 877-637-5889

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