Danish Business Delegation to Korea - Danish Design Association
Danish Business Delegation to Korea - Danish Design Association
Danish Business Delegation to Korea - Danish Design Association
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Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit <strong>to</strong> <strong>Korea</strong><br />
<strong>Danish</strong> <strong>Business</strong> <strong>Delegation</strong> <strong>to</strong> <strong>Korea</strong><br />
13 - 16 May 2012
<strong>Danish</strong> <strong>Business</strong> <strong>Delegation</strong> <strong>to</strong> <strong>Korea</strong><br />
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit <strong>to</strong> <strong>Korea</strong><br />
We are very pleased <strong>to</strong> inform you of<br />
a unique opportunity for the <strong>Danish</strong><br />
business community <strong>to</strong> establish or<br />
strengthen commercial ties <strong>to</strong> <strong>Korea</strong><br />
in connection with H.R.H. Crown<br />
Prince Frederik and H.R.H. Crown<br />
Princess Mary’s visit <strong>to</strong> <strong>Korea</strong> in May<br />
2012.<br />
The visit will attract much public<br />
attention in <strong>Korea</strong> and be a rare<br />
opportunity <strong>to</strong> highlight <strong>Danish</strong><br />
key competencies and solutions <strong>to</strong><br />
potential <strong>Korea</strong>n cus<strong>to</strong>mers and<br />
partners at the highest level.<br />
The visit takes place at a time of keen<br />
interest in Denmark and <strong>Danish</strong><br />
products and know-how following<br />
the very successful State Visit <strong>to</strong><br />
Denmark of <strong>Korea</strong>n President Lee<br />
Myung-bak in May 2011 during<br />
which a bilateral Strategic Partnership<br />
and Green Growth Alliance was<br />
established.<br />
<strong>Korea</strong> is the 15 th largest economy in<br />
the world and has proven <strong>to</strong> be one<br />
of the most resilient economies <strong>to</strong><br />
the current global economic slowdown<br />
maintaining a steady economic<br />
growth prospect in 2011 and beyond.<br />
The <strong>Korea</strong>n business community<br />
has established itself as a global<br />
frontrunner in sec<strong>to</strong>rs as the shipbuilding,<br />
au<strong>to</strong>motive, construction<br />
and electronics industries and has<br />
now set equally ambitious targets<br />
for future growth areas such as e.g.<br />
clean technology, biotechnology and<br />
design.<br />
Partnering with a <strong>Korea</strong>n company<br />
not only targets the <strong>Korea</strong>n market<br />
but the wider global markets on<br />
which the <strong>Korea</strong>n business community<br />
is well-established.<br />
Furthermore the 50 million sophisticated<br />
<strong>Korea</strong>n consumers have a<br />
purchasing power that is close <strong>to</strong> the<br />
level in Denmark and an increasing<br />
demand for high-end products and<br />
services that are <strong>Danish</strong> strongholds,<br />
style<br />
items <strong>to</strong> mention a few.<br />
With the implementation of the EU-<br />
<strong>Korea</strong> Free Trade Agreement (FTA)<br />
in July 2011 - the most far-reaching<br />
agreement ever entered in<strong>to</strong> by the<br />
EU - possibilities on the <strong>Korea</strong>n market<br />
for <strong>Danish</strong> exporters have never<br />
been better.<br />
Be sure <strong>to</strong> save the dates 13-16 May<br />
2012 so as not <strong>to</strong> miss the opportunity<br />
<strong>to</strong> be part of the business<br />
delegation accompanying T.R.H. the<br />
Crown Prince Couple on their visit<br />
<strong>to</strong> <strong>Korea</strong>. The presence of T.R.H. the<br />
Crown Prince Couple will ensure<br />
that the events in Seoul are attended<br />
by key decision makers from relevant<br />
public authorities and private<br />
companies.<br />
BUSINESS PROGRAM<br />
Architecture,<br />
<strong>Design</strong><br />
and lifestyle<br />
Cleantech<br />
Smart<br />
Cities<br />
Life<br />
Science<br />
Defence<br />
Technology<br />
Food<br />
Technology<br />
& Food<br />
Safety<br />
<strong>Design</strong> Food &<br />
Lifestyle<br />
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<strong>Danish</strong> <strong>Business</strong> <strong>Delegation</strong> <strong>to</strong> <strong>Korea</strong><br />
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit <strong>to</strong> <strong>Korea</strong><br />
The relevant export promotion and<br />
trade organisations covering the<br />
targeted areas of clean technology,<br />
life science, defence, design and<br />
lifestyle, smart cities as well as food<br />
techno-logy and food safety will join<br />
forces <strong>to</strong> provide participating <strong>Danish</strong><br />
companies a range of business<br />
related activities during the visit.<br />
These include targeted sec<strong>to</strong>r seminars,<br />
individual B-<strong>to</strong>-B meetings,<br />
exhibitions as well as a high-level<br />
business lunch and reception in the<br />
presence of T.R.H. the Crown Prince<br />
Couple and with the possibility of<br />
inviting <strong>Korea</strong>n guests and potential<br />
business partners.<br />
The visit will also be an occasion<br />
<strong>to</strong> hold the second meeting of the<br />
<strong>Korea</strong>n <strong>Danish</strong> Green Growth Alliance<br />
following up on the inaugural<br />
meeting held in Copenhagen in May<br />
2011.<br />
Keep an eye out for the formal invitation<br />
with full program and registration<br />
form which will be distributed<br />
by Export Promotion Denmark and<br />
relevant organizations before the end<br />
of the year.<br />
ARCHITECTURE, DESIGN<br />
AND LIFESTYLE<br />
Architecture, design and lifestyle is<br />
of immense interest in <strong>Korea</strong>. Successful<br />
industrial design is part of the<br />
explanation for the increasing global<br />
popularity of <strong>Korea</strong>n brands within<br />
e.g. the au<strong>to</strong>motive and electronics<br />
industry. Whether for the globally<br />
oriented <strong>Korea</strong>n industry or construction<br />
sec<strong>to</strong>r, sourcing solutions<br />
and partnering with foreign architects<br />
and design teams has become<br />
key <strong>to</strong> the <strong>Korea</strong>n business communities’<br />
ability <strong>to</strong> maintain a global<br />
competitive edge.<br />
Furthermore, the 50 million <strong>Korea</strong>n<br />
consumers have a sophisticated taste<br />
and a high propensity <strong>to</strong> consume<br />
and are increasingly diversifying<br />
their spending habits <strong>to</strong> include<br />
high-end imported articles ranging<br />
not only clothing and accessories,<br />
but also interior design items and<br />
<br />
purchasing power.<br />
CLEANTECH<br />
Clean energy is one of the main<br />
focus areas during the visit <strong>to</strong> <strong>Korea</strong>.<br />
As initia<strong>to</strong>rs of the Global Green<br />
Growth Alliance <strong>Korea</strong> and Denmark<br />
has pledged themselves <strong>to</strong> pur-<br />
<br />
energy solutions and making them<br />
globally available.<br />
<br />
cleantech companies have a lot <strong>to</strong><br />
<br />
and documented solutions. Opportunities<br />
are especially attractive in<br />
the sec<strong>to</strong>rs of windpower and district<br />
heating. But overall <strong>to</strong>ols and solu-<br />
<br />
is demanded, as the <strong>Korea</strong>n industry<br />
requires enormous amounts of<br />
energy and is heavily dependent on<br />
<br />
<strong>Danish</strong> technology and know-how<br />
can help <strong>Korea</strong> overcome its energy<br />
<br />
major business opportunities for<br />
<strong>Danish</strong> cleantech companies.<br />
SMART CITIES<br />
Cities comprise complex urban<br />
systems involving energy production<br />
and consumption, transportation,<br />
<br />
types of social interaction, <strong>to</strong> mention<br />
but a few. Managing, maintaining<br />
and developing these systems<br />
pose various challenges for everyone<br />
involved. This is particularly the case<br />
as cities become more populated,<br />
denser and bigger.<br />
<strong>Korea</strong> and Denmark have a lot in<br />
common; approximately 83% of the<br />
<strong>Korea</strong>n population lives in cities, and<br />
in Denmark the number is 87%. For<br />
both countries, sustainability is no<br />
longer a choice: it is a must. As urbanization<br />
continues <strong>to</strong> increase and<br />
<br />
sustainable solutions for building<br />
<br />
a key priority. The Smart Cities<br />
Seminar therefore aims at bringing<br />
<strong>Korea</strong>n and <strong>Danish</strong> companies and<br />
decision makers <strong>to</strong>gether in order<br />
<strong>to</strong> expand the frontier of smart and<br />
sustainable city planning.<br />
LIFE SCIENCE<br />
The <strong>Korea</strong>n Government has chosen<br />
the bio-tech sec<strong>to</strong>r as one of the main<br />
business and research priorities for<br />
the future. As a consequence of the<br />
political focus, the industry has developed<br />
a solid foundation in areas<br />
of education, research and commercialization.<br />
The sec<strong>to</strong>r is supported<br />
by <strong>Korea</strong>s highly advanced IT-sec<strong>to</strong>r<br />
and government initiatives such a<br />
tax-free zones and research grants.<br />
The sec<strong>to</strong>r shows highly promising<br />
growth rates at 20% yearly and is expected<br />
<strong>to</strong> maintain pace as products<br />
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<strong>Danish</strong> <strong>Business</strong> <strong>Delegation</strong> <strong>to</strong> <strong>Korea</strong><br />
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit <strong>to</strong> <strong>Korea</strong><br />
and solutions are introduced <strong>to</strong> the<br />
world market. The fast development<br />
presents exciting business opportu-<br />
<br />
know-how or already commercialized<br />
products.<br />
DEFENCE TECHNOLOGY<br />
The <strong>Korea</strong>n government has actively<br />
supported its defence industry for<br />
the last 40 years and encouraged<br />
military research and product development.<br />
The result is a healthy<br />
amount of companies producing<br />
defence equipment and technology.<br />
Through the last years <strong>Korea</strong>n companies<br />
have secured major contracts<br />
<br />
battle tanks <strong>to</strong> both Turkey and<br />
Indonesia and therefore having a<br />
<br />
economy. With large productions<br />
capabilities already in place in<br />
<br />
<br />
advanced software-, communication-,<br />
surveillance- and moni<strong>to</strong>ring<br />
technology.<br />
FOOD TECHNOLOGY AND<br />
FOOD SAFETY<br />
Food safety is a major issue in <strong>Korea</strong><br />
and the <strong>Korea</strong>n food and agriculture<br />
sec<strong>to</strong>r is currently investing extensively<br />
<strong>to</strong> meet the demands set by<br />
<br />
legislation. Food manufacturing<br />
in general and slaughterhouses in<br />
particular are therefore areas where<br />
<strong>Danish</strong> experience, know-how and<br />
solutions are needed. Outdated<br />
<strong>Korea</strong>n slaughterhouses are currently<br />
being consolidated in<strong>to</strong> fewer,<br />
larger and more modern facilities<br />
by 2015 and <strong>Danish</strong> technology is<br />
already playing a key role in the process<br />
with the possibility of playing<br />
an even more central role in years<br />
ahead.<br />
The legislation concerning slaughterhouses<br />
is expected <strong>to</strong> be further<br />
strengthened before the end of 2011<br />
as regards requirements for the collection<br />
of blood providing further<br />
export opportunities for <strong>Danish</strong><br />
meat technology.<br />
T.R.H. the Crown Prince Couple’s<br />
visit will provide an unique opportunity<br />
<strong>to</strong> strengthen the relationships<br />
<strong>to</strong> key <strong>Korea</strong>n decision makers and<br />
establish Denmark and <strong>Danish</strong> meat<br />
related technology.<br />
FOOD<br />
The Free Trade Agreement between<br />
the EU and South <strong>Korea</strong> from Febru-<br />
<br />
Asian country, and the most comprehensive<br />
of its kind. South <strong>Korea</strong> is<br />
the 15 th largest economy, and characterised<br />
as one of the Next 11 growth<br />
markets. This agreement will gradu-<br />
riers,<br />
greatly improving the access of<br />
food and agricultural products <strong>to</strong> this<br />
very attractive market.<br />
<br />
<br />
7,5 bill. DKK were removed, and<br />
it is estimated that European food<br />
and agriculture exporters will save<br />
around 380 mill. DKK annually as<br />
a direct consequence of the lowered<br />
<br />
this will position South <strong>Korea</strong> as the<br />
4th most important market outside<br />
Europe after USA, China and Japan.<br />
Currently, the <strong>Danish</strong> pig meat sec<strong>to</strong>r’s<br />
annual export <strong>to</strong> <strong>Korea</strong> reaches<br />
145 mill. DKK, while the equivalent<br />
for the <strong>Danish</strong> dairy sec<strong>to</strong>r amounts<br />
<strong>to</strong> 25 mill. DKK.<br />
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If you are interested in the above export campaign please send us the following information per email <strong>to</strong> ms@ees.dk:<br />
Company name:<br />
Contact person:<br />
Title:<br />
Dir. tel.:<br />
Dir. e-mail:<br />
The above is a non-binding confirmation of your interest in participating in the <strong>Danish</strong> business delegation that will<br />
accompany T.R.H. the Crown Prince Couple’s visit <strong>to</strong> <strong>Korea</strong>, 13 - 16 May 2012.<br />
IF YOU HAVE ANY QUESTIONS PLEASE DO NOT HESITATE TO CONTACT US:<br />
Embassy of Denmark, <strong>Korea</strong><br />
Thierry Hoppe · Commercial Counsellor / Deputy head of Mission ·<br />
E-mail: thihop@um.dk / selamb@um.dk · tel.: ++82 2 795 4187<br />
Peter Lysholt Hansen · Ambassador · E-mail: pelyha@um.dk / selamb@um.dk · tel.: ++82 2 795 4187<br />
<strong>Danish</strong> Agriculture & Food Council<br />
Mette J. Gammicchia · Market Development Manager · E-mail: mjg@lf.dk · tel.: +45 3339 4268<br />
Confederation of <strong>Danish</strong> Industry<br />
Jakob Engel Schmidt · Adviser · E-mail: jaes@di.dk · tel.: +45 3377 3446<br />
Export Promotion Denmark<br />
Michael Stahlschmidt · Event Manager · E-mail: ms@ees.dk · tel.: +45 2124 1711<br />
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