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step-by-step guide - Terry Fox Foundation

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1 888 836-9786<br />

terryfox.org


The Legacy<br />

<strong>Terry</strong> <strong>Fox</strong> was only 21 years old when he wrote a letter to companies across<br />

Canada asking for their support for his cross-country run.<br />

In that letter he described his personal experience with cancer, not only as a<br />

survivor, but also as witness to cancer’s effects, especially on the children in<br />

cancer wards. He closed his letter with one of his most famous expressions of<br />

hope, “I believe in miracles…I have to.”<br />

Compelled to act—his extraordinary efforts became known as the Marathon<br />

of Hope. Running the equivalent of a marathon a day, <strong>Terry</strong> ran 5,565 kms<br />

in143 days, travelling through five provinces. His efforts transfixed the nation<br />

and transformed the landscape of cancer research.<br />

In the decades since hundreds of thousands of supporters have shown the<br />

same faith in The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> through their ongoing fundraising<br />

efforts. Today, we are pleased to offer a range of opportunities for any<br />

individual, group, company or organization who wishes to make a difference.<br />

<strong>Terry</strong> once said, “Somewhere the hurting must stop.” <strong>Terry</strong> had a dream —<br />

together our efforts will transform that dream into reality.<br />

Inspired <strong>by</strong> a dream. Grounded in tradition. Volunteer-driven.


working together<br />

to outrun cancer<br />

The Great Canadian Hair “DO”:<br />

Honour a Great Canadian<br />

“I want to set an example that will never be forgotten.” <strong>Terry</strong> <strong>Fox</strong>, 1980<br />

This year, set your own example.<br />

Organize or join a <strong>Terry</strong> <strong>Fox</strong> Great<br />

Canadian Hair “DO”, an event that<br />

encourages participants to raise funds<br />

for cancer research via a number of<br />

fun options such as shaving your head,<br />

shearing your locks, dyeing your hair, or<br />

sporting a wacky hair “DO”.<br />

Participants can also be encouraged to dye<br />

or shave eyebrows, mustaches, beards, or<br />

even chests. Another option is smoothing<br />

your overall look: anyone up for an arm,<br />

chest or leg wax<br />

For your event to be a great success all you<br />

need is hair, a bit of courage, and a sense<br />

of humour. You’ll be delighted with all the<br />

attention (and donations) you will receive<br />

for your efforts!<br />

Set your own date and we will provide you<br />

with the promotional materials you need for<br />

your event. So while you are at it, consider<br />

shaving a maple leaf at the back of your<br />

head and wear your patriotism with pride<br />

this year!<br />

If you have another date or idea in mind<br />

we want to hear from you – please contact<br />

us at 1-888-836-9786.


100% Volunteer Driven, 100% Inspiration<br />

“I just wish people would realize that anything’s possible if you try;<br />

dreams are made possible if you try.” <strong>Terry</strong> <strong>Fox</strong>, 1980<br />

Do YOU believe you can<br />

make a difference If you are<br />

a passionate, energetic, and<br />

compassionate individual this is<br />

the event for you!<br />

We invite you to join our corps of<br />

committed volunteers to make The<br />

Great Canadian Hair “DO” in your<br />

community the best it can be.<br />

Volunteers and their committees<br />

are responsible for coordinating<br />

all organizing aspects of a Great<br />

Canadian Hair “DO” event. Your<br />

provincial office will help you<br />

every <strong>step</strong> of the way, and offer<br />

lots of advice and hints to make<br />

your event a great success.<br />

To learn more or to get involved,<br />

contact us at 1-888-836-9786.


working together<br />

to outrun cancer<br />

“Snips” to Success: How to “DO” it<br />

Set a date that works for you and your intended<br />

participants.<br />

Secure a location – Festivals, salons, malls or parks (keep<br />

in mind electrical requirements). Your workplace or favourite<br />

club may be willing to host this event.<br />

Recruit stylists to make each Great Canadian “DO” the best<br />

it can be.<br />

Make sure you put up <strong>Terry</strong> <strong>Fox</strong> posters at<br />

your location!<br />

Invite your mayor, MP or other high-profile individual to your<br />

“DO”. Consider including your local radio or TV personality—<br />

you may recruit a new participant, an emcee, and lots of<br />

media coverage!<br />

Promote, promote, promote to attract participants.<br />

Encourage participants to seek pledges for their<br />

involvement. Remind them it’s their responsibility to<br />

remit their pledge sheets promptly.<br />

If you solicit donations (i.e. water, coffee or treats) set up<br />

a table and accept donations to cancer research. Keep <strong>Terry</strong><br />

<strong>Fox</strong> pledge sheets handy to record any donations requiring<br />

tax receipts. Participants are responsible for remitting their<br />

pledges to the <strong>Foundation</strong>. The <strong>Foundation</strong> issues all tax<br />

receipts from these pledge sheets.<br />

Bring a camera to record your event and be sure to share<br />

the photos and footage with everyone—including us! Be sure<br />

to have everyone sign a photo permission form during<br />

the stylin’! (We will supply the form when you register).<br />

Bring your family, invite your friends… share<br />

the inspiration.<br />

Invite everyone to come back next year –<br />

for a “DO” over!


Promoting Your “DO”<br />

Contact media, invite local celebrities,<br />

well-known political figures, or popular<br />

personalities to help garner attention for<br />

your event. These individuals can emcee<br />

your event, they can help with the shaving or<br />

styling, or they can be “DO” participants as<br />

well!<br />

The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong>’s Facebook<br />

page will be chock full of information<br />

regarding this fun event – be sure to post<br />

information pertaining to your activities on<br />

the <strong>Foundation</strong>’s wall! Use Facebook, Twitter<br />

and email to promote your event – your<br />

friends are only one click away.<br />

The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> will supply print<br />

materials to help promote your event in your<br />

community.


working together<br />

to outrun cancer<br />

<strong>Terry</strong>’s Wishes<br />

In accordance with <strong>Terry</strong>’s wishes, the <strong>Foundation</strong> will not accept support from those who derive financial<br />

profit from their association with The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> or any event hosted in <strong>Terry</strong>’s name (i.e. The Great<br />

Canadian Hair “DO”, The <strong>Terry</strong> <strong>Fox</strong> Run, Team Up For <strong>Terry</strong>, or National School Run Day).<br />

We recognize and accept that there is a variety of ways in which a<br />

company’s support of The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> or participation in <strong>Terry</strong><br />

<strong>Fox</strong> fundraising events will be seen <strong>by</strong> the public. For example: media<br />

coverage of a firm’s participation, listing of company names on Run site<br />

boards and <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> produced publications.<br />

The <strong>Foundation</strong> logo and annual <strong>Terry</strong> <strong>Fox</strong> design will not coexist on any<br />

item (printed or otherwise) with any for profit entity. <strong>Terry</strong> <strong>Fox</strong> promotional<br />

and merchandise materials will not bear the name or logo of any firm,<br />

with the exception of customizing t-shirts for corporate teams to include<br />

team names on back.<br />

The <strong>Foundation</strong> may approach companies for donated products and services that are in keeping with the<br />

image and atmosphere of the <strong>Foundation</strong>.<br />

Change Your Look, Change Cancer Research<br />

In comparing the research contributions of different world regions in the top 50 biomedical journals from<br />

1995 to 2002, Canadian researchers lead the world in the number of research publications produced<br />

per billion dollars of funding. That means we are getting more “bang for our bucks” in terms of how much<br />

money is going into research and the discoveries being made.<br />

Canadian researchers have been involved with breakthroughs such as discovering stem cells in blood,<br />

discovering the “language” of cell growth communication, discovering the BRCA1 breast cancer<br />

susceptibility gene, developing a technique to easily insert mutations into genes (Nobel Prize), the HPV<br />

vaccine, and using viruses to target and destroy tumour tissue.<br />

This remarkable progress in cancer research <strong>by</strong> Canadians is in no small part due to <strong>Terry</strong> <strong>Fox</strong>’s legacy.<br />

Why We “DO” It: Don a “DO”, Save a Life<br />

As per <strong>Terry</strong>’s wishes, The <strong>Terry</strong> <strong>Fox</strong> <strong>Foundation</strong> funds only the best research programs available,<br />

regardless of the cancer “site”. This means that our funds impact research programs into a wide variety of<br />

cancers, such as breast, prostate, lung, ovarian, pancreas, leukemia and more.<br />

Funds are currently allocated <strong>by</strong> the Canadian Institutes for Health Research and The <strong>Terry</strong> <strong>Fox</strong> Research<br />

Institute, which has launched a groundbreaking study into lung cancer. The discoveries made in cancer<br />

research labs have a very real, and positive, impact on cancer patients.<br />

The most recent results for 5-Year Survival Rates indicate the great progress that has been made,<br />

with rates of higher than 80% for breast, prostate, melanoma, testicular, Hodgkin’s, bladder, cervical and<br />

uterine cancer. Visit tfri.ca to read more exciting news from the research front.


Soldiering Toward a Cure<br />

Cancer touched me early in my life. My Mom had breast cancer<br />

when I was 12 years. In 2004, my sister in law died of brain<br />

cancer. In 2005, I was diagnosed with appendix cancer. I<br />

fought hard, won the first round but cancer resurfaced under a<br />

new name PMP (pseudomyxom pertonei). This time this type of<br />

cancer is treatable but not curable. I decided to help the <strong>Terry</strong><br />

<strong>Fox</strong> <strong>Foundation</strong> win the battle of cancer. Since 2008 I’ve been<br />

shaving my hair and mustache for the Great Canadian Hair “DO”<br />

fundraising event and invite friends, family and colleagues to do<br />

the same. In the last 3 years, we’ve raised over $7000.<br />

Bruno Mathieu – Canadian Forces Base Kingston<br />

Port Colborne Goes Bald for <strong>Terry</strong> <strong>Fox</strong><br />

Our city, Port Colborne, has been doing headshaves as an alternative fundraiser just prior to the <strong>Terry</strong> <strong>Fox</strong> Run<br />

for 4 years now...it adds an extra layer of fun to the day! Two years ago, thinking about the 30 th anniversary, I<br />

thought it would be fun to make a big deal of the shave to celebrate, and that is how this event came to be! The<br />

goal was to have 30 people shave their heads. Last winter I was curious about world records in headshaves<br />

and contacted Guinness....they opened up a new category for us...”most people to shave their own heads at the<br />

same time”, and we decided to go for it and see how many people we could get. The logistics of the shave were<br />

a little involved as we ended up with 57 people shaving! The idea created alot of interest in our town, giving<br />

the day a really good crowd. We had families shaving, young kids with their mums and dads...as we counted<br />

down, a father and teenage son ran up with shavers in hand, plugged in and were ready when 57 shavers were<br />

turned on and hair started dropping while our choice of music, “The Stripper”, played in the background!<br />

I think what helped to make this a success was certainly the<br />

world record aspect, but as well the head shave has become<br />

a part of the run for us. I already have a dozen people,<br />

including our mayor (good he was re elected!) signed up<br />

for next year. I don’t ask anyone to shave, but included it in<br />

newspaper articles starting in the spring, so I had people<br />

signing up in April. It amazes me the wonderful variety of<br />

people who come forward to be a part of it. They frequently<br />

have a personnal reason, and it’s a positive statement for them. It is an easy thing to organize, too. Everyone<br />

shaved their own heads this year, which was so fun, and not hard to do. It’s something we will continue annually,<br />

and think of other twists we can add, like the world record.........some years we’ll have more heads than other<br />

years, but it’s there. This year, some football players from one of our two high schools shaved their heads to<br />

honour their coach, who died of cancer this summer. Our photographer, who is also the photographer for the<br />

other high schools football team, has decided to challenge them to <strong>step</strong> up and shave next year! You just never<br />

know what will happen, which is great!<br />

Nancy Salvage

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