Investor Brochure - Dedeman

Investor Brochure - Dedeman

Dedeman Park Levent

“A new business hotel from the expert of

the hotel business for a successful investment;

Dedeman Park”

We're presenting our new

hotel concept created with our

experience over 45 years in

hospitality industry.

We adapt to the changing

business trip needs and

take pride in our Dedeman

Park Brand, which exceeds

the expectations of today’s

business people.

Dedeman Park Gaziantep

Business travel destinations and travelling frequencies increase

more and more each day. Dedeman Park transforms this

potential into a successful investment.

With an innovative, functional and profitable approach, the

Traditional Dedeman Hospitality is redefined at Dedeman Park.

The business life evolves, so do the needs of business travelers.

The business travels are expected to be more efficient and

comfortable. And so, freed from all unrequested services,

Dedeman Park is a concept optimized for a better business travel.

Dedeman Park Bostancı



differs in


Traditional Turkish warm welcome

Rich refreshing breakfast

The cutting-edge meeting halls

Environment-friendly service

Dedeman Park Gaziantep

Spacious fitness areas

Good-night guarantee

“An advantageous investment with

the expert of the hotel business”

Making us the first Turkish

Hotel Company to launch its

second brand, we believe in

our Dedeman Park brand and

we offer investors a profitable


“Targeting 40 hotels in 2020”

Number of existing hotels, 16

Number of hotels to be opened newly, 5

Number of hotels to be added to our chain until 2020, 19

Dedeman Park Bostancı

Brand Strengths

Dedeman, the most reputable Turkish brand in the

tourism-hospitality sector according to the results of

Turkish Reputation Index, carries its brand value to

Dedeman Park. So the popularity, expansion and brand

strength of Dedeman Park is much higher than its rivals.

Dedeman Park Denizli

Dedeman Park Levent

Quicker Return

20% +

Lower Cost

26% +

Higher Profitability

25% +


1 %

The return on investment rate of Dedeman Park

Levent compared with Levent hotel properties.

The cost of Dedeman Park Levent per room

compared with Levent hotel properties.

Dedeman Park Bostancı gross

operating profit in 2013


To maximize our investor’s profitability, we

offer flexible and innovative revenue generating

and cost reducing solutions in every part of our

hotels. We add value to your project.


Working desk and lamp

Air conditioner


International compatible plug


Satellite TV

Comfortable beds

Hair dryer

Mini fridge

Dedeman Park Denizli

Safe box

Iron and ironing board

We're by the side of our Investors!

Our Expertise

We have the know-how and we offer

a promising future through our


Pre-opening support

Technical support

Hotel management

Food and beverage services

International sales

Sales & Marketing

Corporate communications

Revenue management

Digital Sales & Marketing

Central reservations



Human resources


IT support

Pre-opening Support

We provide support services during the

pre-opening, opening and post-opening

of the hotels we manage.

Critical path

Technical support

Concept planning

Accounting systems

Risk management

Recruitment & Training

Budget preparation

Sales procedures

Marketing strategy

Purchasing guidance

Public relations

Opening ceremony

Technical Support

We provide guidance and support

according to the standards of

Dedeman Design and Construction;

Mechanical and electrical systems

Space optimization

Indoor material selection

Interior design of the rooms and

public areas

Fire, life & safety and emergency



We ensure the correct positioning of

our brands and increase awareness.

Providing brand value and quality

Generating demand

Building loyalty

Marketing campaigns

Advertising and promotions

Strategic partnerships



We are managing our brands

corporate communication activities

according to our strategic plans and

business targets.

Reputation management

Public relations

24/7 Crisis management

Proactive media relations

Issue management

Event management

DQ Magazine

Social responsibility


We reach to our customers, create

demand and raise revenue to its highest

level possible.

Central sales team

Periodic sales calls

Establishing relationships

Maintaining contracts

Attending trade fairs

Cross-sales opportunities

Coordination within the chain

Revenue Management

We drive cluster revenue optimization

and demand generation processes

throughout the chain.

Develop, manage and maintain hotel

pricing strategies

Monitor inventory controls

Supply critical analysis to maximize


Hands-on approach

Accurate forecasting & innovative sales


Food and beverage and ancillary products

and services revenue maximization

Intensive communication & training

Digital Sales &


We manage the revenue growth through

electronic sales & marketing channels and we

provide over 20% of our total revenues from


Corporate website

Dedeman booking engine

GDS connectivity

Presence on third party websites

24/7 Call center

Social media management

Online marketing

Search engine optimization

Digital marketing management

Dedeman Loyal Club

We invite our guests into a world of

benefits through our loyalty program.

Priority reservations

Exclusive check-in

Points earned on total spent

Late check-out

In-room provisions

Complimentary upgrade

Classic, Plus and Elite tiers


A unique incentive program for our

corporate bookers.

Earn Dedemoney as you book rooms

Redeem on hotel services

Strategic Partnership

with Airline Loyalty


Strategic partnership with Turkish

Airlines’ Miles & Smiles loyalty


Earn bonus miles as you stay

Benefit from a variety of promotions

Financial Services

We provide support and control systems,

securing and optimizing the hotel


Hotel accounting, legal compliance

Cost management

Budgeting, forecasting, reporting

Optimization of ROI

Central Purchasing

We purchase high quality at low cost.

Central purchase contracts

Leveraging group volume

Human Resources

We ensure employee quality; provide

training and other retention tools.

Central human resources team




Employee Retention System

Performance evaluation

Career planning

Employee benefit packages

Dedeman Academy

We assist all our employees in their

professional development.

Interactive approach


Career development program

Cross trainings

Skills trainings

On-the-job trainings

Health and safety trainings

Satisfaction Analysis

We listen to our guests and employees to

develop in the right direction.

Guest satisfaction surveys

Annual employee opinion surveys

Mystery guest surveys

Central Reporting

Monitor guest reviews and recommendations

Service quality assessments


Systems Support

We provide support on selection,

installation and set-up of IT systems,

software and hardware.

Hotel management systems

Central reservations system

Virus protection

IT infrastructure

Computer selection

Telephone exchange

Firewall systems

Keycard systems

Interactive TV systems


Secure wireless Internet

UPS systems

Business Development

We, as Dedeman Hotels & Resorts International Business Development Team, are ready to

share our know-how and experience and assist you throughout the process.

Location and Basic Design Principles

Dedeman Park Hotels will be constructed around the business centers and airports of

primary cities and in the secondary cities, in the vicinity of city centers in order to meet the

accommodation needs for corporate and leisure purposes.

As Dedeman Park concept is optimized for flexibility in design without compromising in

efficiency and quality, it can be designed in vertical or horizontal blocks;

as a standalone building in a single parcel,

within a residential and/or commercial mixed project,

at a converted historic and/or existing building.

Dedeman Park Hotels will range between 150 to 250 rooms in primary cities and 100 to 150

rooms in secondary cities. Standard room size is 24 sqm. Gross Building Area per Room is

45-50 sqm, including all common, back of house, administrative and support areas.

You can access to "Dedeman Park Concept Development Brochure" which includes Design

Criteria, Area Program, Sample Floor and Room Plans, sample interior and exterior visuals

by contacting Dedeman Hotels & Resorts International Business Development Team or


Dedeman Park Levent

Yıldız Posta Caddesi, 48 Esentepe 34340 İstanbul-Turkey Phone: +90 212 337 39 00 Fax: +90 212 356 19 50

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