Higher Standards: A Commitment to Our Communities
Higher Standards: A Commitment to Our Communities
Higher Standards: A Commitment to Our Communities
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<strong>Higher</strong> <strong>Standards</strong>:<br />
A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong>
“<strong>Our</strong> company is founded on an important idea:<br />
that people are at their best when they are striving<br />
<strong>to</strong> exceed accomplishments of the past.”<br />
—Kenneth D. Lewis<br />
Chairman and Chief Executive Officer
The pursuit of h<br />
Bank of America has always been about higher<br />
standards. Throughout our his<strong>to</strong>ry, we have sought<br />
opportunities <strong>to</strong> <strong>to</strong>uch the communities in which we do<br />
business, helping them grow and prosper. We<br />
understand the important stake we have in these<br />
neighborhoods. The success of our bank and that of our<br />
The ideas of continuous growth and exceeding past accomplishments—both as<br />
good bankers and good neighbors—reflect our core values and the culture of<br />
our company. From our earliest institutional foundations in 1815, and<br />
throughout our own development that now <strong>to</strong>uches three centuries, the goal of<br />
higher standards has defined all that Bank of America is. It is apparent in the<br />
work of our associates and the contributions they make <strong>to</strong> the bank’s success.<br />
<strong>Higher</strong> standards are what our cus<strong>to</strong>mers demand daily in the products and<br />
services we provide. <strong>Higher</strong> standards are crucial <strong>to</strong> achieving the aspirations<br />
of people in neighborhoods and communities wherever Bank of America<br />
provides service. <strong>Higher</strong> standards define the ways we work and invest in<br />
our communities.<br />
<strong>Our</strong> commitment <strong>to</strong> this ideal continues <strong>to</strong>day. <strong>Our</strong> pursuit of the best in all that<br />
we do is the essence of who we are as a company. Sustaining the public’s trust<br />
requires nothing less.<br />
Touchpoints for <strong>Our</strong> <strong>Communities</strong><br />
It takes more than a recognizable name in a community <strong>to</strong> make a<br />
difference. <strong>Our</strong> cus<strong>to</strong>mers, clients and neighbors tell us that<br />
genuine community involvement and a charitable culture<br />
distinguish a company and inspire loyalty and admiration. At Bank<br />
of America, we strive for that level of trust and admiration by<br />
working with the communities we <strong>to</strong>uch <strong>to</strong> build lasting<br />
relationships and accomplish new levels of achievement.<br />
In 2002, we created new community <strong>to</strong>uchpoints by bringing<br />
programs, products, services and other resources <strong>to</strong> the people<br />
and places we serve through the following five Bank of America<br />
initiatives:
igher standards<br />
communities are tied <strong>to</strong>gether, just as our financial<br />
goals are fused with our commitment <strong>to</strong> ethical means.<br />
It is the spirit of these communities that has enabled<br />
Bank of America <strong>to</strong> become one of the country’s<br />
strongest, most successful corporations.<br />
Community<br />
Development<br />
Banking,<br />
through investments<br />
and lending, focuses<br />
on revitalizing the<br />
economic strength<br />
necessary for<br />
livable, sustainable<br />
neighborhoods.<br />
<strong>Higher</strong> standards are<br />
driving the delivery of<br />
a 10-year, $350<br />
billion commitment <strong>to</strong><br />
community lending<br />
that Bank of America<br />
initiated in 1998.<br />
Bank of<br />
America<br />
Foundation<br />
supports programs in<br />
student achievement,<br />
financial education,<br />
affordable housing<br />
and economic<br />
development. The<br />
Foundation focuses<br />
resources on<br />
strengthening<br />
families and<br />
communities,<br />
encouraging<br />
recipients <strong>to</strong> create<br />
their own higher<br />
standards.<br />
Environmental<br />
Initiatives<br />
by Bank of America<br />
are designed <strong>to</strong><br />
promote higher<br />
standards of<br />
environmental<br />
protection that are<br />
compatible with<br />
economic<br />
development and<br />
community growth.<br />
Team Bank of<br />
America<br />
is a worldwide<br />
organization through<br />
which associates<br />
and retirees<br />
volunteer their time<br />
and talent <strong>to</strong> help<br />
local civic<br />
enterprises achieve<br />
higher standards.<br />
The volunteers<br />
benefit by<br />
developing new<br />
skills and building<br />
relationships within<br />
the Bank of America<br />
community.<br />
Sponsorships<br />
of sporting, cultural<br />
and other kinds of<br />
activities, such as<br />
strengthening the<br />
U.S. Olympic Team,<br />
help promote<br />
higher standards<br />
and bring benefits<br />
<strong>to</strong> communities<br />
across the country.<br />
The bank actively<br />
seeks local<br />
involvement,<br />
leadership and<br />
guidance in<br />
sponsoring events<br />
that enrich the lives<br />
of people, and<br />
provides support for<br />
the organizations<br />
that serve them.<br />
In each of these ways and more, Bank of America is at work in its communities, striving for higher achievements and tangible,<br />
local results. Perhaps our highest standard is our own mission: <strong>to</strong> build stronger, more vital communities—for the benefit of<br />
individuals, organizations, economies and, ultimately, of our enterprise. As our neighborhoods become more vibrant, successful<br />
and sound, so <strong>to</strong>o will Bank of America. <strong>Our</strong> success depends on our commitment <strong>to</strong> the people who live in the places where we<br />
live, work and invest. <strong>Our</strong> communities are our future.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
4<br />
Community Development Banking<br />
Bank of America Community Development Banking is in the business of<br />
building strong neighborhoods. We recognize that serving vital and growing<br />
communities is more than a civic duty. It is also a business opportunity.<br />
Revitalization of endangered communities is a strong foundation on which<br />
“...At the end of 2002, Bank<br />
of America had fulfilled<br />
more than $163 billion of<br />
that commitment in the areas<br />
of economic development,<br />
small business financing and<br />
services, affordable housing<br />
loans and investments, and<br />
consumer lending.”<br />
The Community Development Banking tradition of helping communities prosper<br />
dates back decades. But it was a 10-year pledge by Bank of America in 1998 <strong>to</strong><br />
devote $350 billion <strong>to</strong> community development loans and investments that exceeded<br />
all previous standards in our industry. At the end of 2002, Bank of America had<br />
fulfilled more than $163 billion of that commitment in the areas of economic<br />
development, small business financing and services, affordable housing loans and<br />
investments, and consumer lending. The bank has forged strategic alliances with<br />
hundreds of national and local nonprofit organizations.<br />
In recognition of its work, Bank of America received an “outstanding” rating in 2003<br />
from federal regula<strong>to</strong>rs who moni<strong>to</strong>r the bank’s compliance with the Community<br />
Reinvestment Act.<br />
We understand that long-term, sustainable solutions require close attention <strong>to</strong> the<br />
needs and dreams of low- and moderate-income individuals, families and<br />
communities. As we continue working <strong>to</strong> fulfill our pledge, we will continue <strong>to</strong><br />
pursue new community initiatives and partnerships that are raising standards for our<br />
neighborhoods and cus<strong>to</strong>mers.<br />
Culture<br />
Performing Arts Center<br />
By leveraging federal his<strong>to</strong>ric tax credits, Bank of America committed up <strong>to</strong> $9 million in equity<br />
investment <strong>to</strong> the Hippodrome Performing Arts Center in Baltimore, Maryland. The bank committed<br />
another $5 million in financing <strong>to</strong> bridge contributions <strong>to</strong> the theatre. The Baltimore Center for the<br />
Performing Arts and its partners, the Maryland Stadium Authority and Clear Channel Entertainment,<br />
celebrated the opening of the Hippodrome in Oc<strong>to</strong>ber 2002 with an event that featured performances by<br />
“42nd Street” cast members and the Baltimore School for the Arts Jazz Ensemble. Dignitaries hailed the<br />
partnerships that made possible the res<strong>to</strong>ration of the 2,250-seat theater that serves as a corners<strong>to</strong>ne of<br />
Baltimore’s $700 million Westside urban redevelopment. Through adaptive reuse of the Hippodrome’s<br />
existing infrastructures, three his<strong>to</strong>ric landmark buildings will be res<strong>to</strong>red <strong>to</strong> their former splendor and<br />
grace, enhancing the cultural vitality of this community.
San Francisco s his<strong>to</strong>ric Ferry Building is one of the city s<br />
most identifiable landmarks and a symbol of the waterfront.<br />
It was placed on the National Register of His<strong>to</strong>ric Places in<br />
1977, enabling his<strong>to</strong>ric tax credits which supported Bank of<br />
America s $27.7 million equity investment in the site s<br />
acquisition, res<strong>to</strong>ration and adaptive reuse. With renovation<br />
completed in 2002, the property won five industry awards<br />
for its redevelopment.<br />
business, government, nonprofit organizations and people can join <strong>to</strong>gether<br />
<strong>to</strong> build decent affordable homes, quality schools, job opportunities, and<br />
cultural and recreational activities—the very ingredients needed for livable,<br />
sustainable communities.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
6<br />
Community Development Banking<br />
Bank of America provided $6 million through a combination of loans and federal grant funds <strong>to</strong> support the<br />
Enterprise Home Owners Partners’ (EHOP) effort <strong>to</strong> create affordable homeownership in low-income Los<br />
Angeles neighborhoods. The bank’s funding will benefit 1,465 families in six Los Angeles communities as they<br />
move in<strong>to</strong> formerly abandoned properties rehabilitated by EHOP. The homeownership program purchases<br />
foreclosed homes at a discount from the U.S. Department of Housing and Urban Development, rehabilitates<br />
them with loans and grants, and sells them <strong>to</strong> individuals earning 55% <strong>to</strong> 115% of the area’s median income.<br />
Bank of America grants help pay for the rehabilitation, further subsidizing the cost <strong>to</strong> homebuyers with the<br />
greatest financial need. Bank of America, with Broadway Federal Savings, co-sponsored EHOP’s application <strong>to</strong><br />
the Federal Home Loan Bank’s Affordable Housing Program. Bank of America was the lead lender among a<br />
group of financial institutions that provided a <strong>to</strong>tal of $32 million in construction financing <strong>to</strong> support the<br />
EHOP program. Both institutions will make mortgage financing available <strong>to</strong> qualifying low- <strong>to</strong> moderateincome<br />
homebuyers. During the last five years, the bank has provided more than $27 million dollars <strong>to</strong> aid<br />
Housing<br />
Enterprise in expanding and strengthening its community development initiatives.<br />
Before After<br />
In Kansas City, Kan., Bank of America<br />
partnered with City Vision Ministries <strong>to</strong><br />
create Turtle Hill Townhomes, a $6<br />
million mixed-income rental <strong>to</strong>wnhome<br />
development. The bank joined with<br />
Douglass National Bank <strong>to</strong> provide<br />
$1.25 million in construction financing,<br />
plus an additional<br />
$167,000 in equity<br />
from Bank of<br />
America, for the 58<br />
unit development<br />
that is part of a<br />
revitalization project<br />
in the city.<br />
Neighborhood Development<br />
Kansas City Revitalization<br />
Before<br />
Before After<br />
Bank of America joined with Black Economic Union and Move UP <strong>to</strong><br />
help develop the Vine Street Lofts in Kansas City, Mo. It is the first<br />
phase of the Vine Street District <strong>to</strong> be developed, with completion<br />
scheduled for August, 2003. The bank provided just over $3 million in<br />
financing and an additional $3.1 million in equity <strong>to</strong> construct the 62unit<br />
mixed-rental loft apartment community.<br />
After<br />
With nonprofit partner<br />
Black Economic Union,<br />
Bank of America is helping<br />
preserve quality affordable<br />
housing along the I-70<br />
corridor in Kansas City,<br />
Mo., through the<br />
rehabilitation of S<strong>to</strong>negate<br />
Meadows, a 366-unit<br />
apartment community. The<br />
bank provided a $2.9<br />
million loan and a $12.2<br />
million letter of credit. The<br />
bank also provided $5.4<br />
million in equity.
“...the program has hired 7,000 new associates from public assistance in<strong>to</strong> career paths at Bank of America”<br />
America/ Works Initiative<br />
Opportunity<br />
New Job Opportunities for Employees<br />
Bank of America recognizes that job opportunities, job training, job retention and<br />
career advancement help people move from poverty <strong>to</strong> self-sufficiency. Through<br />
its “America/Works” initiative, Bank of America fosters innovative workforce<br />
development solutions in communities throughout the country. Begun in 1998, the<br />
program has allowed us <strong>to</strong> hire and create career paths for 7,000 individuals, who<br />
had been on public assistance. In 2002 alone, 1,046 individuals were helped in<br />
moving from government benefits in<strong>to</strong> bank jobs. The America/Works national<br />
team at Bank of America conducted community-wide outreach events in 12 key<br />
markets in 2002, helping strategic partners at the national and community levels<br />
prepare candidates for employment with the bank.<br />
Tiffany Ambrose (right) joined Bank of America in<br />
2001 after completing a prehire training program<br />
created as a collaborative effort between the bank,<br />
the Housing Authority of the City of Los Angeles,<br />
Goodwill of Southern California, and the Los<br />
Angeles County Office of Education. Today, she is<br />
a senior cus<strong>to</strong>mer service representative handling<br />
check fraud claims in the bank s West Region Call<br />
Center in Los Angeles. With Ambrose is Recruiting<br />
Specialist Mary Pelentay.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
8<br />
Foundation<br />
Bank of America recognizes the importance of giving back <strong>to</strong> the individuals<br />
and entities that contribute <strong>to</strong> our success. The Bank of America Foundation does<br />
this by focusing its resources on three areas: providing educational opportunities,<br />
building inclusive communities and promoting cultural diversity.<br />
Through Foundation grants, we support nonprofit partners who use creativity and imagination <strong>to</strong> help<br />
America’s children succeed in life, neighborhoods flourish and communities prosper.<br />
While the breadth of Bank of America Foundation’s support for philanthropic causes is large—more than<br />
$85 million was donated in 2002—the company’s efforts <strong>to</strong> encourage associates, community groups and<br />
others <strong>to</strong> partner with each other are what distinguish our commitment and define our result. We help<br />
nonprofit organizations create greater community awareness, build fruitful collaborations and foster<br />
networks of ongoing support. The Foundation doesn’t merely donate money <strong>to</strong> good causes; it holds itself <strong>to</strong><br />
a higher standard by seeking every opportunity <strong>to</strong> use the bank’s various resources <strong>to</strong> support philanthropic<br />
endeavors in a holistic way.<br />
For example, <strong>to</strong> augment its corporate gift of $11.3 million <strong>to</strong> the United Way in 2002, Bank of America<br />
raised an additional $23.3 million through our associate campaign. During the national campaign, Bank of<br />
America associates participated in “Day of Caring” volunteer projects providing more than 10,000 volunteer<br />
hours for United Way agency projects. In addition, the bank provided $10 million in funding in 2002 for<br />
United Way of America’s “Success By 6” program (see page 9). The company’s <strong>to</strong>tal gift of $44.6 million<br />
makes the bank the second largest corporate contribu<strong>to</strong>r of funds <strong>to</strong> United Way in 2002—behind only<br />
United Parcel Service, which has more than twice as many employees.<br />
This inclusive approach <strong>to</strong> charitable giving has proven successful in<br />
many other instances, such as our “Smart Growth Initiative” (see page<br />
11) and our “McColl Habitat for Humanity” project (see page 13).<br />
Providing genuine support <strong>to</strong> an organization requires more than<br />
dollars. <strong>Our</strong> philanthropic activities are deeply rooted in the values of<br />
our senior management and carried out in the hearts and willing hands<br />
of associates at all levels of our company.
“The Foundation’s $3.2 million grant will enable several thousand teachers across the country <strong>to</strong> help students from<br />
kindergarten through high school become skilled consumers, savers and inves<strong>to</strong>rs.”<br />
Helping Young People Become Financially Fit<br />
Education<br />
Understanding that many people learn the ins and outs of personal finance<br />
far <strong>to</strong>o late in life, Bank of America launched an innovative financial<br />
education curriculum in partnership with the National Council on<br />
Economic Education. The Foundation’s $3.2 million grant will enable<br />
several thousand teachers across the country <strong>to</strong> help students from<br />
kindergarten through high school become skilled consumers, savers and<br />
inves<strong>to</strong>rs. The “Financial Fitness for Life” program has a unique way of<br />
involving parents, teachers and students in using state-of-the-art materials.<br />
These include interactive CD-ROMs, guides and a Web site. The program<br />
creates a team approach that promotes successful learning. In further<br />
support of higher standards in education, the Foundation also contributes <strong>to</strong><br />
numerous scholarship programs throughout the country.<br />
Success By 6 A $50 Million <strong>Commitment</strong><br />
A successful and fulfilling future for many young children in our country is<br />
in jeopardy. One out of every six children lives in poverty. Quality<br />
childcare is difficult <strong>to</strong> find. Research shows that early environmental<br />
influences can have a lasting impact on development. Bank of America is<br />
helping give children a head start in life through one of the largest<br />
corporate grants in his<strong>to</strong>ry—a five-year, $50 million commitment <strong>to</strong><br />
“Success By 6.” Currently in the fourth phase of giving, these funds are<br />
helping United Way agencies across the country take a multi-faceted<br />
approach <strong>to</strong> prepare children for school through literacy programs, early<br />
immunization, health care and parent training. The bank’s support is<br />
helping ensure that all children develop the emotional, social, cognitive and<br />
physical capacities they need <strong>to</strong> enter school ready <strong>to</strong> succeed.<br />
Through its partnership with the United Way,<br />
Bank of America s $50 million investment in<br />
Success By 6 has a goal of increasing the<br />
number of Success By 6 programs from 175<br />
<strong>to</strong> more than 300 across America.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
10<br />
Environmental Initiatives<br />
Bank of America has long considered high environmental standards critical <strong>to</strong> running a smart<br />
business. Of equal importance is our commitment <strong>to</strong> take a leadership role in making economic<br />
development and environmental protection compatible. Not only does a healthy environment<br />
improve the quality of our lives, it also serves as the basis for the sustainable economy on which<br />
our business depends.<br />
<strong>Our</strong> company was the first major U.S. financial services company <strong>to</strong> endorse<br />
the CERES Principles, a corporate code of conduct for environmental<br />
responsibility. Through the Bank of America Environmental <strong>Commitment</strong>, our<br />
company promotes four categories of environmental activities <strong>to</strong> support our<br />
ongoing business objectives. These include:<br />
–Reducing the environmental impacts of our internal operations;<br />
–Encouraging our associates <strong>to</strong> conserve in their daily jobs;<br />
–Demonstrating responsibility in our core and related business activities; and<br />
–Providing leadership within the business community on appropriate<br />
environmental issues and developing solutions with other stakeholders.<br />
The nature of our business gives Bank of America the opportunity <strong>to</strong><br />
make loans <strong>to</strong> and invest in environmentally beneficial endeavors. We also<br />
try <strong>to</strong> avoid loans and investments in projects that we deem <strong>to</strong> be<br />
unacceptable risks <strong>to</strong> the environment. Opportunities <strong>to</strong> support the<br />
Environment<br />
environment through the use of our core products include diverse<br />
projects ranging from financing rubber-recycling equipment <strong>to</strong> investing in recycling and environmentally<br />
related businesses.<br />
The bank has also taken an active role in national energy policy, along with reshaping our own energy usage<br />
plans. <strong>Our</strong> National Energy Team is working <strong>to</strong> establish an energy baseline for our company, manage a $5<br />
million energy capital pool, create energy conservation guidelines and research new technologies.<br />
Across the country our associates are working <strong>to</strong> integrate environmental sensitivity and awareness in<strong>to</strong> the fabric<br />
of our business through the use of comprehensive recycling programs, energy conservation and partnerships <strong>to</strong><br />
reduce the environmental impacts of our operations.<br />
Bank of America associates have taken their commitment a step further, by bringing environmental awareness<br />
in<strong>to</strong> their personal lives as well. Each year, thousands of our workers participate in bank-sponsored Earth Day<br />
activities, and our Environmental Network implements awareness programs <strong>to</strong> help motivate others <strong>to</strong> find<br />
creative ways <strong>to</strong> apply an environmental ethic <strong>to</strong> daily activities.<br />
Collectively, these measures <strong>to</strong> protect the environment in wide-ranging ways represent a pragmatic example of<br />
our company’s commitment <strong>to</strong> higher standards in everything we do.
“The EPA recently recognized Bank of America with the<br />
Program Champion Award for its sound environmental practices.”<br />
Bank of America purchased<br />
48,908 <strong>to</strong>ns of paper in 2002;<br />
75% (36,590 <strong>to</strong>ns) was<br />
recycled paper with 20%<br />
recycled content. We recycled<br />
31,451 <strong>to</strong>ns of paper in our<br />
own recycling program.<br />
Environmentally Respectful Economic Growth<br />
Bank of America is an avid supporter of “Smart Growth,” a collaborative regional planning<br />
program that brings <strong>to</strong>gether community stakeholders <strong>to</strong> create integrated regional growth<br />
solutions. The goal is <strong>to</strong> produce sensible growth—growth that plans for jobs and economic<br />
development, while respecting the natural environment. A few of our<br />
“Smart Growth” initiatives include:<br />
–A partnership with the Urban Land Institute that fosters more informed<br />
and collaborative efforts among stakeholders, supports national policy<br />
forums and increases community outreach initiatives;<br />
–An investment in the California Environmental Redevelopment Fund<br />
that helps provide debt financing for the investigation and cleanup of<br />
contaminated properties;<br />
–Rehabilitation of his<strong>to</strong>ric buildings using his<strong>to</strong>ric tax credit investments; and<br />
–Down<strong>to</strong>wn development and urban revitalization projects in cities such as Charlotte,<br />
North Carolina.<br />
Sound Environmental Practices<br />
The U.S. Environmental Protection Agency (EPA) WasteWise Program, a partnership that<br />
unites more than 1,160 businesses, government agencies and institutions, recently recognized<br />
Bank of America with the Program Champion Award for its sound environmental practices.<br />
In addition <strong>to</strong> developing online <strong>to</strong>ols <strong>to</strong> decrease paper use, the company has implemented<br />
numerous waste-reduction initiatives including:<br />
–Reducing the number of copies by 7%;<br />
–Purchasing only Energy Star compliant printers;<br />
–Reducing paper <strong>to</strong>nnage created from bank forms by 25%; and<br />
–Increasing the use of recycled paper by 4%.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
12<br />
Team Bank of America<br />
Each year, 100,000 Bank of America associates, retirees and their<br />
families devote about 650,000 hours <strong>to</strong> volunteer work through more<br />
than 3,000 nonprofit organizations that <strong>to</strong>uch the lives of our<br />
cus<strong>to</strong>mers and improve the communities in which we live and work.<br />
Above, <strong>to</strong>p, one of three fire<br />
trucks given by Bank of America<br />
<strong>to</strong> the New York City Fire<br />
Department. The gift, financed<br />
largely by Team Bank of<br />
America fund raising activities,<br />
was presented in memory of<br />
three Bank of America<br />
associates who lost their lives in<br />
the World Trade Center on<br />
September 11, 2001.<br />
Through Team Bank of America, associates organize and participate in volunteer activities<br />
within their bank and in their communities. The organization includes five areas or<br />
“networks” in which individuals can volunteer their time: Diversity, Environmental,<br />
Recreation, Speaking and Volunteer. In addition <strong>to</strong> providing a venue for giving back <strong>to</strong> the<br />
community, Team Bank of America is a way for associates <strong>to</strong> take responsibility for their own<br />
professional growth since the experience helps develop leadership, organizational and<br />
interpersonal skills.<br />
The teams participate in myriad activities. For example, in the aftermath of the destruction of<br />
the World Trade Center, Team Bank of America launched a campaign <strong>to</strong> raise $1 million <strong>to</strong><br />
purchase three fire trucks, which were presented <strong>to</strong> the New York City Fire Department.<br />
During the Ocean Conservancy’s Annual International Coastal Cleanup, approximately 4,000<br />
volunteers cleaned 50 miles of coastline in 12 states. And each year, thousands of bank<br />
associates take part in national fundraisers, like AIDS Walks, March of Dimes WalkAmerica<br />
and the American Cancer Society’s Making Strides Against Breast Cancer.<br />
Bank of America further encourages volunteerism through its grant programs, last year<br />
making 399 grants <strong>to</strong>taling more than $172,000 <strong>to</strong> organizations for which our associates<br />
volunteer. In addition, Bank of America Foundation provided $10 million through more than<br />
60,000 matching gift contributions <strong>to</strong> nonprofit organizations that our associates support.<br />
Team Bank of America volunteers are<br />
key supporters of the McColl Habitat for<br />
Humanity building drive. The program,<br />
launched in 2002, will run through 2006<br />
and produce new affordable homes<br />
across America in the 21 states and<br />
Washing<strong>to</strong>n, D.C., which make up the<br />
Volun<br />
bank s retail markets.
“I think our relationship with Bank of America has perhaps been<br />
the strongest corporate partnership I’ve ever seen.”<br />
McColl Habitat for Humanity Project<br />
Volunteering for the United Way Day of Caring<br />
Nearly 7,500 Bank of America associates across the country spent time last year<br />
participating in the most rewarding team-building exercises they may ever<br />
experience—constructing homes for people in need. These bank associates helped<br />
fulfill our company’s commitment <strong>to</strong> build more than 200 houses in the next five<br />
years, as part of the McColl Habitat for Humanity Project funded through the<br />
Bank of America Foundation.<br />
teering<br />
“Habitat has had many relationships with businesses since we started, but I think<br />
our relationship with Bank of America has perhaps been the strongest corporate<br />
partnership I’ve ever seen,” said Sam Durso, president of Habitat for Humanity of<br />
Collier County, Florida. “While there are other large donors, they don’t have such<br />
an enormous volunteer effort that goes along with their donation,” he said.<br />
Sam Durso, president of Habitat for<br />
Humanity of Collier County, Florida.<br />
Each fall, thousands of Bank of America associates give their time and energy <strong>to</strong> United<br />
Way Day of Caring activities across the country. The events have become a main project<br />
for many local Team Bank of America Volunteer Networks, coinciding with the annual<br />
launch of the bank’s United Way campaign. Recent projects included:<br />
–Purchasing new clothing and school supplies for area children in need through the Bright<br />
Beginnings Program, a project sponsored by the YMCA in Richmond, Virginia;<br />
–Spending a work day at the Children’s Home in Tampa, Florida , weeding a volleyball<br />
court, clearing a wooded area, sanding furniture, painting children’s cabins and organizing<br />
a clothes-collection area;<br />
–Creating a “Village of Hope” for the Orange County Rescue Mission at the former<br />
Tustin Marine Airbase in Orange County, California by cleaning barracks buildings that<br />
were being converted in<strong>to</strong> housing and medical facilities for homeless and<br />
impoverished families.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
13
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
14<br />
Sponsorships<br />
As a major corporate presence in every community we serve, Bank of America<br />
enjoys the ability <strong>to</strong> sponsor national programs as well as local events that create<br />
higher standards of cultural opportunities for communities. <strong>Our</strong> resources often<br />
make events possible in communities where they would not otherwise be available<br />
without the bank’s support.<br />
San Francisco Lunar New Year Parade<br />
While these programs help focus favorable attention on our<br />
company and improve public awareness of our products and<br />
services, they also make it possible for communities and fans of<br />
all kinds <strong>to</strong> enjoy high-caliber events that enrich lives, broaden<br />
experiences, and, often, attract economic growth <strong>to</strong> a<br />
community. Bank of America brings a level of focus and<br />
resources <strong>to</strong> its local markets uncommon for corporations our<br />
size. Bank of America associates are often leaders in their<br />
communities, bringing<br />
expertise and a high level of<br />
caring <strong>to</strong> community needs and<br />
concerns that benefit local<br />
projects, organizations and<br />
enterprises.<br />
We focus our charitable and<br />
sponsorship activities on<br />
programs and events that create<br />
economic benefits for<br />
neighborhoods and individuals. From little league <strong>to</strong> little<br />
theatre, from the chamber of commerce <strong>to</strong> the chamber music<br />
orchestra, Bank of America is supportive of the interests that<br />
our cus<strong>to</strong>mers and neighbors tell us are important <strong>to</strong> them.<br />
The Bank of America sponsorship of the Lunar New Year parade in San Francisco began nearly 70 years ago when the bank first<br />
opened banking centers in San Francisco and Oakland China<strong>to</strong>wn communities. More than 40 percent of San Francisco banking<br />
center managers and personal bankers are Asian-American and many participate in promoting the<br />
Spo<br />
Bank of America float in the<br />
parade, along with many Lunar New Year community activities sponsored by the bank. Today, our commitment <strong>to</strong> understanding<br />
and respecting the unique cultural traditions and banking needs of Asian-Americans remains strong and will be expanded in<br />
coming years.
“Bank of America sponsors professional and<br />
collegiate sports teams, absorbing costs associated<br />
with fielding teams that represent our cities and<br />
institutions of higher learning.”<br />
A Proud Sponsor of the U.S. Olympic Team<br />
On a national scale, we are widely recognized as a major sponsor of the U.S.<br />
Olympic Team, making it possible for our country’s best athletes <strong>to</strong> represent the<br />
United States in world-class competition. The bank has sponsored the U.S. Olympic<br />
Team since 1992. Building upon our support at the Games, Bank of America<br />
organized and funded a nationwide <strong>to</strong>ur for five Olympic Champions <strong>to</strong> visit a dozen<br />
communities across the United States—from Riverside, California, <strong>to</strong> Wichita,<br />
Kansas, <strong>to</strong> Norfolk, Virginia. These Olympic Celebration Festivals made it possible<br />
for children in schools and hospitals <strong>to</strong> meet sports heroes, share their dreams, and<br />
hear each athlete talk about his or her core values.<br />
By leveraging the existing<br />
community programs of many<br />
major sports organizations, Bank of<br />
America sponsorships highlight<br />
nationally recognized athletes as<br />
role models for students. Children<br />
are quick <strong>to</strong> recognize the<br />
character and work ethics of<br />
successful athletes.<br />
Collegiate and Professional Sports Sponsor<br />
At a regional and state level, Bank of America sponsors professional and collegiate sports<br />
teams, absorbing costs associated with fielding teams that represent our cities and<br />
institutions of higher learning. <strong>Our</strong> associations with such teams allow us <strong>to</strong> create or<br />
participate in special team programs with a community focus.<br />
For example, the bank partnered with the Carolina Panthers <strong>to</strong> bring a Caravan Tour <strong>to</strong><br />
Charles<strong>to</strong>n, Greenville and Columbia, South Carolina. Carolina Panthers players and<br />
personnel participated in activities at each s<strong>to</strong>p, including visits <strong>to</strong> local middle schools<br />
where players spoke <strong>to</strong> students about the importance of education. Children received<br />
sorships<br />
special t-shirts, participated in interactive games and met Panthers players, cheerleaders<br />
and the team mascot, Sir Purr. The Caravan Tour reached more than 5,000 students,<br />
broadening experiences and horizons for each child.<br />
<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
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<strong>Higher</strong> <strong>Standards</strong>: A <strong>Commitment</strong> <strong>to</strong> <strong>Our</strong> <strong>Communities</strong><br />
16<br />
<strong>Higher</strong> <strong>Standards</strong> for a<br />
Brighter Future<br />
As we reflect on 2002 and the recent past, we see tangible benefits in<br />
the role that Bank of America plays in communities throughout the<br />
country. <strong>Our</strong> accomplishments during the past year pave a path <strong>to</strong><br />
better futures for our children, stability for growing families, the<br />
security of homeownership, a clean environment in which <strong>to</strong> live and<br />
work, neighborhoods where people volunteer <strong>to</strong> give back and a<br />
stimulating culture that enhances our daily lives.<br />
As a responsible corporate citizen, Bank of America knows our success depends on our<br />
ability <strong>to</strong> help people and organizations grow and prosper. We strive <strong>to</strong> strengthen local<br />
neighborhoods because we all benefit from vibrant communities with strong economies. We<br />
discover our best associates in the local areas we serve, and they return resources <strong>to</strong> their<br />
communities as individual citizens and volunteers, and on behalf of our company. We find<br />
greater meaning in our work because of the bank’s ties <strong>to</strong> the community. And we are<br />
committed <strong>to</strong> continuously improving all that we do for all stakeholders in our company<br />
and neighborhoods.<br />
<strong>Our</strong> goal is <strong>to</strong> continue helping communities create—and achieve—ever higher standards.<br />
Together with our extended family of associates and neighbors, we have both an obligation<br />
and an opportunity <strong>to</strong> achieve this goal—and <strong>to</strong> use our common interests for the<br />
common good.<br />
At Bank of America, this is what it means <strong>to</strong> be an ethical business, a successful bank and a<br />
good neighbor worthy of the public’s trust.
One of the world’s leading financial services companies, Bank of<br />
America is committed <strong>to</strong> making banking work for cus<strong>to</strong>mers and<br />
clients like it never has before. Bank of America provides<br />
individuals, small businesses and commercial, corporate and<br />
institutional clients across the United States and around the world<br />
new and better ways <strong>to</strong> manage their financial lives. Shares of Bank<br />
of America (ticker: BAC), the second largest banking company in the<br />
United States by market capitalization, are listed on the New York,<br />
Pacific and London s<strong>to</strong>ck exchanges. The company’s Web site is<br />
www.bankofamerica.com. News, speeches and other corporate<br />
information can be found at www.bankofamerica.com/newsroom.
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