Managing Director's update - DataDot Technology
Managing Director's update - DataDot Technology
Managing Director's update - DataDot Technology
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GREG GOTHARD<br />
General Manager<br />
Business Development<br />
E ggothard@datadotdna.com<br />
Waste Tracker to help keep Australia<br />
beautiful<br />
Waste tracker is a chain-of-custody solution that identifies waste<br />
in the demolition process with <strong>DataDot</strong>DNA ® .<br />
How the program works<br />
A demolition or waste site is registered online and allocated a<br />
unique <strong>DataDot</strong> ID. The site is sprayed with 16000+ dots, 50% applied<br />
with a visible blue adhesive and 50% with a clear, invisible<br />
adhesive.<br />
A win for the environment and councils<br />
nationally.<br />
The program not only promotes our product and its benefits but<br />
will assist councils in the control of illegal dumping of waste,<br />
particularly asbestos.<br />
Waste “dumpers” will be deterred as illegal dumping will be easily<br />
tracked to its origin, with <strong>DataDot</strong>DNA ® providing evidence that<br />
councils can use to secure convictions.<br />
While the individual dwelling cost is negligible, nationally this<br />
will save councils millions of dollars in illegally dumped waste<br />
remediation.<br />
It’s a win-win result.<br />
Bursting the Paslode theft bubble<br />
Paslode is the leading manufacturer of the cordless pneumatic<br />
nail guns preferred by professional trades people. Nail guns are<br />
big-ticket items, retailing between $700 to $1000.<br />
Paslode introduced <strong>DataDot</strong>DNA ® to add value to the end customer<br />
and to assist retailers in the recovery of product that had been<br />
stolen.<br />
Before being delivered to retail outlets, each nail gun has hundreds<br />
of <strong>DataDot</strong>s applied in strategic locations by a trained <strong>DataDot</strong> applicator.<br />
Once purchased, the customer registers the <strong>DataDot</strong> PIN<br />
on the Paslode website thereby activating the <strong>DataDot</strong> in the global<br />
database.<br />
This program has been running for over 12 months and has been<br />
a resounding success for Paslode with a significant increase in<br />
product registrations in addition to increased sales for the retailer.<br />
Crime Stoppers and <strong>DataDot</strong> building<br />
a strong relationship<br />
<strong>DataDot</strong> <strong>Technology</strong> recently re-signed for a further three years<br />
the agreement with Crime Stoppers Australia as crime prevention<br />
partners. Together, <strong>DataDot</strong> and Crime Stoppers Australia develop<br />
crime prevention programs that include our copper, bicycle and<br />
marine theft prevention programs.<br />
Fighting a copper wire theft epidemic<br />
Our copper theft prevention program has been running in Victoria<br />
and New South Wales for the past two-and-a-half years and has<br />
produced a 78% reduction in copper wire theft. We are now taking<br />
our highly successful program into Queensland.<br />
We’ve also signed an agreement with Crime Stoppers USA to<br />
launch our copper wire theft prevention program - an Australian<br />
company leading the way in new technology to help prevent theft.<br />
2<br />
DATADOT YEAR IN REVIEW 2010
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