Use Case

hspartner

Use Case

Di Distributed t ib t d HHyperdistribution di t ib ti

How and why some publishers have allowed external

developers access to their content

Jim Stock, Head of Media – Europe, MarkLogic

19th May 2011

Slide 1 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Agenda

� A brief history of content distribution

�� A little bit of technology

Use cases

� About MarkLogic

� Summary

Slide 2 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


A brief history of content

distribution

� A walled garden:

�� Publishers distribute content to consumers

� Print, CD-ROM, Web

� PPush h model: d l th the publisher bli h ddecides id what, h t when h andd hhow

consumers can access content

� A one-sided relationship that has functioned well for hundreds

of years

Slide 3 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


The picture becomes a bit more

complex

�� Metadata to multiple sales channels

� Re-use and re-purposing of content fragments for different

purposes:

� Titles, descriptions, authors, cover thumbnails for catalogs

� Re-use of images across websites

� Create custom education books based on chapters from different

books

� Essentially: shaking off the shackles of a print „title“ or „werk“

� The companies who‘ve who ve done this well have thrived

Slide 4 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Some turning points

� Cloud computing

� Amazon EC2 launched in 2006

� iPhone, , iPad, , more importantly, p y, the iTunes App pp Store

� App Store launched 2008

� To date, 350k apps, 10bn+ downloads

� Open Data initiative

� Dates back to 1955(!)

� SSupported t d bby manygovernments t

� Social web: essentially a set of API‘s that allow 3rd party

developers to build tools ontop of platforms like Twitter,

Facebook

Slide 5 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


End result

� Publishers are starting to provide 3rd party developers

controlled access to their content and metadata

Slide 6 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


A little bit of technology

� What‘s an API?

� A set of rules and specification that software programs can use to

communicate with each other

� What can I do with it?

�� Share photos from Flickr on Facebook

� Embed content e.g., a SlideShare presentation on a LinkedIn

profile

�� Dynamic posting: a aTwitter Twitter comment on Facebook

� Video content on one site, hosted by YouTube

� Share user information: I can sign into Flickr with my Facebook

account

Slide 7 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Examples in everyday life

Slide 8 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


What about Publishers?

� Using APIs:

Slide 9 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Use Case: Nature.com

OpenSearch

� Nature: leading STM publisher, part of Holtzbrinck

� Resource discovery facility for content hosted at nature.com

Conduct research from your desktop

Slide 10 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

Allow 3rd party developers access to content


Use Case: Thomson Reuters

StreetApps Challenge

� $25 $25,000 000 prize money* money

� API-based access to Thomson Reuters Data Sets:

� Market Data – Helps financial professionals make on-the-spot

decisions about a stock

� Quotes – Keep a pulse on daily market movement

� Fundamentals – Understand the health of a company

� Significant Developments – Get to the heart of key issues faster

� StreetEvents – Stay informed and alert about market-moving

events & information

� Consensus Broker Estimates – Anticipate how the markets and a

company will perform

� Online Reports – Read and see the latest news and pictures

Slide 11 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

* (disclosure: MarkLogic co-sponsor)


App examples – Market Meter

Slide 12 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

� Finance and

news

� Context- Context

sensitive

� Screen

utilization

for the

Android

device


App Examples - StreetSmart

Slide 13 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

�� Market data

� Company

data plus

realtime

information

� Comparison


App Examples – Random

Reuters

Slide 14 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

� Random

companies

including

pricing,

quotes,

ratios

� Market data

� Save for

offline

� Share with

friends


Use Case – Springer SBM

� Springer developed API‘s to make their own development easier

�� Enabled them to launch 4 applications in 12 months:

� SpringerImages

� AuthorMapper

� LatexSearch

� Exemplar

� And make it easier to integrate content into existing

applications

� Citeulike

� Springer Protocols

Slide 15 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Use Case – Springer SBM

Slide 16 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


APIs serving internal applications

getImages

Slide 17 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

iPh iPhone AApp

Citeulike

SpringerLink

AuthorMapper


Use Case Springer SBM

� They also provide realtime information

� http://realtime.springer.com/icons – only if internet is working!

Slide 18 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Springer – open API

� Access to metadata, images, openaccess content

� Obeys the licensing rules

�� Springer control the access

Slide 19 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Springer API: what it looks like

Get the images and corresponding captions from the article with the DOI 10.1007/s00247-010-1759-7:

http://springerlink.webservice.cmgsites.com/Images/SLgetImages.json?doi=10.1007/s00247-010-1759-7

Slide 20 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Springer API: what it looks like

Get title, authors and URL of the most downloaded from the Journal with the ISSN 0948-5023

http://realtime.springer.com/isxn/0948-5023.xml

Slide 21 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Springer API: what it looks like

Get the title, URL and first 4 authors of the most downloaded articles from the journal with the ISSN 1432-

1939

http://realtime.springer.com/data/top_downloads.php?i=1432-1939&p=30&format=json

Slide 22 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


So why bother?

�� Thomson Reuters:

� Innovation

� Publicity

� Tl Talent tscoutt � Nature:

� Drive traffic to Nature.com

� Compliance

� Springer:

� Sales to society journals increased through innovation

�� Internal development times and costs

Slide 23 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


So why am I here?

Slide 24 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


MarkLogic accelerates the creation of information

products p

� MarkLogic helps you

� Aggregate content

� Unify Metadata

�� Create innovative digital products

� Deliver targeted products to any device

� MarkLogic k i SServer

� Database for unstructured information

� Designed to store, search, analyze, and deliver

content that doesn’t fit well into RDBMS

� The best place to put XML

Slide 25 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.


Thank you!

Next Webinar (shameless plug):

FAST Relief

Microsoft has announced it is no longer supporting FAST on Unix – but

MarkLogic has a seamless solution to help spare you the pain.

When: Wednesday June 15, 2011

Time: 11am EST/1700 CET

Guest: Seth Shearer, Director of Technical Solutions

Slide 26 Copyright © 2011 MarkLogic ® Corporation. All rights reserved.

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