POTENT Issue #2 - The Women's Issue

and to promote the website.
DJ Spice’s site features fellow Soca
DJs from around the world.
DJs can play a 3-hour set on the site
uninterrupted and anyone can go
there to listen. Soca DJs from all
around the world can share their
styles as well as listen to what
the latest soca trends are in other
parts of the globe.
When it came to the retail store,
DJ Spice, who is also a computer
technician and graphics designer,
was very hands-on, from building
the website to designing t-shirts. He
wanted a way to spread the word
about TeamSoca.com while giving
people a way to represent the genre,
so he started printing T-shirts with
the Team Soca Logo and started
giving them out all over the globe
when he traveled for work.
The retail store is already seeing
success, and DJ Spice says the
range of customers he’s getting
pleasantly surprises him.
“People are contacting me and ordering
from the U.K., Germany and Finland…
like some places I haven’t even been
and they’re going on the website, that
tells me there are people out there that
love soca music. Love Caribbean music.”
He’s looking to expand into winter
gear, accessories, gym wear and
pieces for carnival goers.
He hopes to continue promoting the
brand by having fellow celebrity
DJs like Angie Martinez or DJ Clue
wear the items, but right now he
is working toward linking up with
large Trinidad clothing stores to
distribute Team Soca gear.
When describing his goals for
teamsoca.com and his career at
large, DJ Spice says he will not be
done with soca music until every
person on the planet understands
and appreciates it.
“I come from a happy culture
with happy music. When people
understand it, they will love it as well.”
POTENT Magazine | FORTY-ONE