The-Truth-About-Pet-Foods

29
COMPANY A* VS. THE TRUTH
(EXCERPTS FROM VARIOUS
COMPANY A ADVERTISEMENTS)
Company A: “No prescription is more valuable than knowledge.”
Truth Response: There is also nothing more dangerous than a little bit
of knowledge presented as if it were authority.
Company A: “When (Company A) introduced the first natural
dog food into the U.S. in 1974, people were surprised that it
didn’t contain the usual ingredients found in other dog foods.
We didn’t use soybeans, wheat or corn – the number 1, 2 and
3 allergies of dogs that cause them to chew at the root of the
tail or lick their feet... We use amaranth, millet, barley and
stone-ground brown rice.”
Truth Response: Company A did not produce the “first natural dog
food.” Just calling something “natural” does not make it so. A natural
food is the food which matches the genetic expectation of the species.
Amaranth, millet, barley and stone-ground brown rice, claimed ingredients
in Company A’s Product, are not natural foods for dogs or cats.
Food allergies are usually manifest in digestive disturbances, not “chewing
the root of the tail,” normally a sign of flea allergy dermatitis.
Pet food grains are ground by steel hammer mills, not “stone” grinders.
“Stone-ground” sounds quaint and gentler than using a hammer
mill, but the net effect – milled grain – is the same.
* Name of company withheld to be kind.
PAGE 165