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The-Truth-About-Pet-Foods

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Company B: “Natural Flavors are minimally processed flavor<br />

ingredients that do not contain synthetic or artificial components.<br />

(Company B) uses only quality Chicken broth as a<br />

Natural Flavor in (Company B’s product). This is much like a<br />

reduced broth you would use in making your own gravy to<br />

intensify the flavor of the food naturally. A proprietary blend<br />

of herbs and spices is used as a Natural Flavor in (Company<br />

B) products.”<br />

<strong>Truth</strong> Response: If Company B’s product is made of such outstanding<br />

ingredients, why must it be spiked with “flavor ingredients” Company<br />

B criticizes other manufacturers for using flavorings, so why do they<br />

use them Why wouldn’t hand-dipped cottage cheese, buzzard-free fat<br />

and human levels of vitamins be sufficient<br />

Company B: “Sodium Ascorbate is a non-acidic form of Vitamin<br />

C. Vitamin C cannot be stored by the body, so it must be<br />

replaced every day. Sodium Ascorbate has a neutral (nonacid)<br />

pH, making it safer for sensitive stomachs.”<br />

<strong>Truth</strong> Response: Company B is using human nutrition guidelines erroneously<br />

for feeding cats and dogs. For humans, vitamin C is an essential<br />

vitamin. For cats and dogs, it is not, since they are capable of synthesizing<br />

it. If Company B does not understand this fundamental principle, why<br />

should consumers trust their expertise in making a “100% complete and<br />

balanced” food (This is not to suggest vitamin C could not benefit cats<br />

and dogs under certain circumstances, but this is not because cats and<br />

dogs require human vitamin levels as Company B argues.)<br />

Company B: “Apples provide important ‘protector’ nutrients,<br />

as well as plenty of carbohydrates and fiber — essential for<br />

your pet’s good health. (Company B) uses fresh, whole Washington<br />

apples, right out of the box, like you would find in the<br />

produce section at your local market... Carrots provide flavor<br />

and important nutrients, including ‘protector’ antioxidants.<br />

(Company B) uses only fresh, whole fruits and<br />

vegetables, fit for human consumption. (Company B)’s<br />

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