Business - Admax Marketing

T h e K a w a r t h a s P r e m i e r e B u s i n e s s M a g a z i n e 

SEPTEMBER/OCTOBER 2010 

BUSINESS 

A D V A N T A G E 

The Women’s Business Network 

Celebrating 50 Years of 

Inspiration 

Standing left to right: Joanne Culley, Cindy Lukawesky-Dowdle, Kathryn Fanning, Cheri Anderson, Betty Halman-Plumley, 

Lisa Hogan, Michelle Griepsma, Laura Foster, Yvette Peplinskie, Kim Appleton; Front: Angela Murdock, Lisa McConnell; 

Photo by Miranda Studios 

T h e B o o m e r & y o u n g e r b o o m e r m a r k e t s

The Liftlock Group of companies is a family owned 

and operated group of transportation related companies 

that specializes in service. Whether you need 

a taxi in Peterborough to go to the grocery store, a 

limousine to the Toronto airport, a heavy duty tow 

truck for truck towing in Peterborough and area, 

or an oil change on your dump truck, you will not 

find better service anywhere else. 

This group includes: 

Liftlock Coach Lines - 705-743-2111 

Liftlock Auto Body - 705-743-0581 

Greyhound Peterborough - 705-743-8045 

Capitol Taxi & Capitol Limousine 

705-742-4242 or 1-888-271-8613 

Liftlock City Freighliner, Liftlock Truck Bus Repair, 

Liftlock Towing - 705-745-1666 or 1-866-745-1666 

Liftlock Properties - 705-743-2152 

The Liftlock Group 

728 Rye Street ~ Peterborough 

General Enquiries ~ 705-743-2111 or 1-888-271-8613 

September 2010 Business Advantage Business Advantage September 2010

September/October 2010 – In This Issue 

Cover Story 

Women’s Business Network 

Celebrates 50 Years of Inspiration 

PAGE 14 

Election 2010 Candidates Profiles 

Dan McWilliams - PAGE 10 

Daryl Bennett - PAGE 12 

Workplace Health 

Organizational Culture 

Your Key to Workplace Health 

PAGE 9 

Book Your Christmas 

Parties Now - PAGE 9 

The Experts Speak - PAGE 38 

Equipment Breakdown Insurance 

Legal Advise Matters to Small Business 

Canadians Not Close to Prepared for Retirement 

Local Businesses Paying Close Attention 

PAGE 35 

Green Businesses 

E.G. Gray Transportation Ltd. 

Driving Home the 

Green Message 

PAGE 30 

Marketing 

Boomers & 

Young Boomers 

Technology 

Nexicom 

Local Security Provider 

PAGE 35 

Publisher :: Greg Welch 

Design / Production :: Sandra MacIsaac 

Advertising :: 741-2205 

Contributing Writer :: Joanne Culley 

Fax :: 741-3059 Email :: admax@nexicom.net Distribution / Subscriptions :: 741-2205 

Printed by :: Performance Printing 

Cover Photo :: MIranda Studios 

Business Advantage Magazine is published seven times a year by Admax Marketing, (705) 741-2205, Fax (705) 741-3059, P.O. Box 1946, Peterborough ON, K9J 7X7 and distributed by Canada Post, 

Canadian Publications Mail Sales product Agreement No. 40010937 to business addresses in Peterborough and surrounding areas. The publisher welcomes, but assumes no responsibility for, unsolicited 

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simple. secure file reception 


BUSINESS NEWS 

BUSINESS NEWS 

New General Manager At 

Peterborough Mitsubishi 

Dan Choate is the new general manager at Peterborough 

Mitsubishi. With 15 years in the car business in 

Peterborough, he will continue to bring a personal 

level of service to his customers. The dealership has a 

huge selection of new and preowned vehicles, as well 

as a fully staffed service department. 

“We’re one of the pioneer Mitsubishi dealers in 

Canada, having been here since 2003,” says Choate. 

“Although Mitsubishi has been building quality Japanese 

vehicles since 1917, they have only been established 

in Canada since 2003. The Mitsubishi warranty 

is the best in the business, with a 10 year or 160,000 

km powertrain warranty.” 

Mitsubishi vehicles are not only practical, but fun to 

drive, with sports cars, SUVs, family sedans and more. 

Mitsubishi’s new i-MiEV electric car is currently being 

showcased on a “Clean across Canada” promotion. 

“Sales have been fantastic the last few months, 

with record sales.” he says. “Our dealership is continuing 

to grow with new staff, product and services.” 

Choate would like to remind everyone of their 

discount programs for recent college and university 

graduates, as well as active and retired Canadian military 

personnel. 

For more information, please visit Peterborough 

Mitsubishi at 2071 Lansdowne St. W. (west of Brealey 

Ave.), call 748-5050, or visit www.peterborough-mitsubishi.com. 

Business Help From Fleming 

College Students For Credit 

Fleming College offers a program where computer 

and engineering technology students do 

full-term project work that might be useful to 

your business. You provide a real-world problem 

for the students to work on, they get great 

experience, and you might just get a creative 

solution to your problem! Think in terms of computer 

network systems, instrumentation, electronics, and 

computer security. For details contact Noel Briones 

at Fleming at 705-749-5530 ext 1222 or online at 

www.flemingc.on.ca/index.cfm/go/programs/sub/ 

appliedproject.cfm 

Maple Moon Restaurant and 

Bakeria Opens In Lakefield 

The Maples in Lakefield is born again as Maple Moon 

Restaurant and Bakeria. New owner Arthur Miner 

describes the menu as casual fine dining with family 

prices, with virtually everything made on the premises. 

Jeremy Horoky is also a trained chef and Michele 

McKenzie is the General Manager. You’ll also find 24 

flavours of Country Smith Ice Cream in the Ice Cream 

Shop and the Bakeria opens today (Tuesday) featuring 

artisan breads, pies and desserts. Open for lunch 

and dinner, as well as breakfast on weekends, Maple 

Moon is at the corner of Lakefield Highway and 

County Road 18. Call (705) 652-6339. 

New Retail Location For 

Splash Pool & Spa 

Splash Pool and Spa Service opens their new retail 

operation today in the Northcrest Plaza, at the Corner 

of Hilliard Street and Marina Blvd., Unit 4. Owner 

Dave Wilson has been in business since 2007 serving 

the area with 4 trucks and 7 staff. The new store will 

be offering pool and hot tub supplies, chemicals, 

winterizing chemicals and covers. They’ll be open 

Monday to Saturday. Call 705-741-1881 for more 

information or online at www.splashpoolandspa.ca 

New Location For 

Lasting Impressions 

Lasting Impressions is a local jewelry and gift business 

owned and operated by Debra Beeby since 

1996. Originally the business was a home base operation 

that sold jewelry and gifts at fall fairs and 

festivals. As the business grew it was decided that 

a more permanent home was required. For the past 

four years the business was located in Portage Place 

and has now relocated to Peterborough Square. 

Lasting Impressions will be a kiosk, located in the 

upper level of the mall in front of the Gentry. They 

carry a wide variety of jewelry including sterling silver, 

steel, fashion and body jewelry and soon to feature 

gold jewelry. 

Kawartha Aquariums Offers 

Complete Aquarium Care 

Deanna Norman is the owner of Kawartha Aquariums. 

Specializing in commercial and residential 

aquarium maintenance, Deanna provides complete 

aquarium care in homes, offices, restaurants, 

spas, and dental clinics. Unique themed tanks can 

be professionally designed and they love to create 

festive displays for special events. One time educational 

aquarium consultations are also available. 

Call or e-mail for more information kawartha.aquariums@gmail.com 

or 705-559-9000. 

Historic Millbook Gets 

New Art Gallery 

Village Gallery Originals is a new art gallery in 

the historic village of Millbrook. The gallery is 

owned and operated by Debra Jackson, an internationally 

recognized artist and long-time Millbrook 

resident. You’ll find original artwork, sculpture, 

wood, glass, metal, stone and much more by 

outstanding Canadian artists. Debra will teach art 

classes starting in September. Village Gallery Originals 

is located at 17 King Street East in Millbrook, call 705- 

932-3006, or visit the website at www.villagegalleryoriginals.com 


BUSINESS NEWS 

Fair To All With 

James Gold & Silver Buyers 

James Gold & Silver Buyers are experts in buying gold 

and silver, coins, bars, sterling silverware, gold jewellery, 

gold watches and military medals. Whether 

it is one piece or an entire estate, James Gold & Silver 

Buyers are always willing to make you a cash offer. 

We are professional, respectful and confidential. 

James Gold & Silver Buyers are locally owned 

and operated. We pay very high prices and we 

publish our prices. We support the local community. 

Conveniently located in the Peterborough Square Mall, 

360 George St. N, Unit 30 on the lower level. When we 

have gold buying events, walk-ins are welcome. You 

may also call for an appointment anytime. Let’s make 

it fair to all! (705) 927-0615 

Trent Valley Honda Announces 

New Additions To the Team 

Trent Valley Honda is thrilled to announce Rob Budnik 

as their new PARTS MANAGER. Rob has spent 19 

years in the Automotive Business, both in the United 

States and Canada and lives in Ennismore. Be sure to 

say hi to Rob in Parts during your next visit to Trent 

Valkley Honda, or call him directly on the Parts Line 

at 748 9181 with any questions about Honda Genuine 

Parts and Accessories! 

Dave Crowe is the new FIXED OPERATIONS MANAG- 

ER. Dave has spent over 30 years in the Automotive 

Business and is committed to providing “world class” 

customer service. We welcome his experience, positive 

attitude and willingess to do whatever it takes to 

ensure customers are satisfied. Dave lives in Peterborough 

and is committed to supporting the community 

through the many Sponsorships and Activities Trent 

Valley Honda provides. 

A Different Point Of View For 

Concrete Countertops 

Point of Views Concrete Countertops offers one of a 

kind kitchen countertops, vanity tops, bath and shower 

surrounds, stair treads, bar tops, landscaping pieces 

and a lot more. But that doesn’t really capture the artistry 

of owner Richard Burri, who really sets the bar 

high with his integrated features and accents, and custom 

colours. He can incorporate a special piece of metal 

or rock, and he’s just completing a bar top with over 

600 fibre optic lights installed in the surface. For more 

information call 705-654-4744 or visit the website at 

www.pointofviews.ca 

Organizational Culture: 

Your Key to Workplace Health 

705-741-2300 

1-866-741-4436 

info@globalpointenergy.ca 

www.globalpointenergy.ca 

workplace health 

Often when we think about workplace health we 

immediately think of wellness programs such as 

exercise breaks, designing nutritious cafeteria menus 

or occupational health and safety initiatives. While these are 

very important, it is the least tangible aspect of a workplace – 

its organizational culture – that can have the greatest impact 

on employees’ health. 

You could think about a workplace’s culture like a personality. 

One workplace can be supportive and another might be 

uncaring. One is employee-focused, the other is task-driven. 

One is concerned only with the bottom line and the other 

values a balance between employee health and good productivity. 

You get the idea. Just ask an employee what they think 

about their employer and workplace and you will get a 

different answer every time. The formal and informal policies 

held by an organization will set the tone for that workplace’s 

culture. Why is it important to talk about this 

Organizational culture is one of three equally important 

components of a Comprehensive Workplace Health approach. 

Any time this model is represented visually, organizational 

culture is always located at the base of the triangle. It creates the 

solid foundation on which the other two components can be built. 

According to The Health Communication Unit (an organization 

funded by the Ontario Agency for Health Protection and 

Promotion), organizational culture refers to the employees’ 

own sense of control over their health, influence over their work, 

and the support available from management, coworkers, family, 

and friends. 

There are a number of tools and resources available to help 

organizations to take a good look at organizational culture. 

The Health at Work Committee of Peterborough has 

developed a free new resource entitled “Tuning into Workplace 

Culture: A Practical Guide for Employers” to support 

workplaces in addressing organizational culture. To familiarize 

local employers and workplace wellness champions with 

this tool and how organizational culture can support employee 

health, the Coalition is holding a symposium on Thursday, 

October 21 also called “Tuning into Workplace Culture” at 

the Peterborough Golf & Country Club. For more information, 

about the upcoming symposium, please visit www.pcchu.ca or 

call (705) 743-1000, ext. 316. 

In the meantime, here are a few questions you can ask yourself 

(taken from www.worksmartlivesmart.com ): 

• Do you have an overall health policy in place stating your 

organization’s intent to protect and promote the health of your 

employees by providing as healthy an environment as possible 

• Is a strategic approach in place to develop and sustain a 

healthy workplace and is it based on employees’ needs 

• Do you measure employee satisfaction levels in order to improve 

the workplace 

• Are there good levels and trends in employee satisfaction and 

morale 

• Do your leaders demonstrate, through their comments and actions, 

a commitment to the management of a healthy workplace 

Is it worth the investment of time and money Research 

has shown that workplace health programs provide a return on 

investment (ROI) of $1.82 to $6.85 for every dollar spent. 

And, remember, any time that you, as a manager, invest in 

workplace and employee health, it will result in direct and indirect 

positive health impacts on your personal health as well. 

To learn more about organizational culture in your workplace, 

contact Monique Beneteau, Health Promoter at (705) 743-1000, 

ext. 309 or mbeneteau@pcchu.ca or visit: www.pccch.ca/workplace, 

or www.worksmartlivesmart.com or www.grahamlowe.ca 

PEOPLE, PROCESS, ENGINEERING & EXPERIENCE 

SOLAR MAKES SENSE 

Davisdene Farms (Mel Davis), Ennismore ON 

Installation: 10KW Roof-Mount 

photovoltaic system 

Savings: 20 year DPA contract @ 80.2 cents per KW 

Expected to generate $10,400 per year 

Bradwood Farms, Cannington ON 

Installation: 6 panel thermal system 

Savings: System will provide 50-70% of the total 

energy required to heat the commercial hot water. 

Potential annual savings of $1800 per year. 


ELECTION 2010 CANDIDATE 


Dan McWilliams 

On The Campaign 

Trail For Otonabee 

Ward 1 Councillor 

By Joanne Culley 

Being in the moving business, Dan McWilliams has a 

“front row seat” in seeing who is moving to Peterborough 

and who is leaving. Unfortunately, his company 

statistics show more families and companies are moving out of 

the city rather than moving into town. 

“I worry about the lack of jobs and economic opportunities 

in Peterborough,” he says. “There are so many people who visit 

here who would love to live and work here. However, this 

isn’t easy for them due to limited employment opportunities. 

We need to change that.” 

McWilliams says that he can no longer sit on the sidelines 

and wants to make a difference. 

“The city itself needs good quality, environmentally sensitive 

growth. Peterborough as a city has all the potential needed 

to support new investments and jobs. The city needs to be aggressive 

in attracting new business,” he says. “As a father of two 

grown children who don’t live in the community, I know the 

difficulties young people have finding work here.” 

As one of the inaugural members of the Greater Peterborough 

and Area Economic Development Corporation, Mc- 

Williams was involved in attracting new business to Peterborough. 

He says that the city has “a wonderful employee base 

- people here like to work hard and raise their families in a 

healthy place that has lots of recreation and is often referred to 

as ‘the land of shining waters’.” 

“For every business that leaves, we lose that tax base and 

residents have to pick up the shortfall,” he continues. “And it’s 

important that people know their tax dollars will be spent 

wisely – this would be a priority should I be elected.” McWilliams 

is concerned about Peterborough’s ability to be sustainable. 

“Environmental stewardship is important. A lot of cold 

water streams where I used to fish throughout the south end 

are no longer viable resources. They are now storm water 

management systems or rerouted underground. We need to 

take care of our environment for future generations,” he says. 

He has certainly done his part as a volunteer in the community. 

He is a past director of the Greater Peterborough 

Chamber of Commerce. He is the past president and is currently 

chair of the board of Camp Kawartha. He is the former 

director and 25-year member of the Peterborough Rotary 

Club, president and founding member of Peterborough Ducks 

Unlimited, a director of the Peterborough Festival of Trees, 

past president of the Peterborough Sales and Ad Club and 

was co-chairman of the inaugural group of Concerned Citizens 

for a New Hospital. 

McWilliams grew up in the Otonabee Ward, which he 

says was “comprised of hard working families who knew the 

value of a good work ethic”. He attended St. John the Baptist 

Separate School and Kenner Collegiate. 

McWilliams Moving and Storage was founded by Dan’s 

father over 60 years ago. Dan and his brothers bought the 

company in the 1970s and have grown the company from 

having two trucks to being the largest member of Mayflower 

Canada. McWilliams credits family support, not only from 

his wife and children, but from his brothers in the business 

and his sister Mary Jane Bickell who are behind him in his 

community endeavours. 

Dan and his wife Virginia, are both Peterborough natives. 

Virginia has been an elementary teacher in the Peterborough 

area and currently teaches at St. Thomas Aquinas Secondary 

School in Lindsay as a special education teacher. 

“I’m very supportive of Dan in his bid to run for city council,” 

she says. “Dan is loyal and passionate about Peterborough. 

He is a good listener and team player. He is also good 

at thinking on his feet – all qualities that I think will stand 

him in good stead as he embarks on this political journey.” 

For more information, please visit www.danmcwilliams.ca 

or call 743-8123. 

10 September 2010 Business Advantage Business Advantage September 2010 11



Will there opportunities for young people’ It made me think 

that I want to ensure that there will be jobs in the future,” he 

says. 

In addition to his business experience, Bennett was the 

chair of the Community Futures Development Corporation 

and was honoured with the 2004 Citizen of the Year award 

from the Peterborough Chamber of Commerce. He and his 

companies sponsor several bursaries at Trent University. 

“The city must become more efficient and effective in their 

delivery of services,” he continues. “I want to make each of 

operations in the city as efficient and as effective as a business. 

In my own operations, while they are freestanding, they do 

dovetail each other in certain areas such as human resources, 

which would be similar to the city’s operations.” 

Priorities 

Bennett has identified six areas that he would like to focus on 

should he be elected mayor of Peterborough: 

1) Improve governance 

2) More fiscal responsibility 

3) Economic Development 

4) Investment in Municipal Infrastructure 

5) Social, Cultural and Community Services 

6) An Environmental Ethic 

Daryl Bennett of the Liftlock 

Group Running for Mayor 

With over forty years 

of experience in the 

business world, Daryl 

Bennett feels that the 

City of Peterborough 

needs to get “its house 

in order” and improve 

the way it does business. 

By Joanne Culley 

Making the city more efficient and effective is the goal of mayoral candidate 

Daryl Bennett. With over forty years of experience in the business 

world, he feels that the City of Peterborough needs to “get its house in 

order” and improve the way it does business. 

“We have to be competitive, we have to bring the skills of business to how the city 

is governed,” says Bennett. “If you had asked me three years ago if I’d be running 

for mayor in 2010 I would have said no. But during the last four years, I didn’t like 

the leadership and what was going on in the city. And after talking to other business 

people in the community, I made my decision to run.” 

Born and raised in East City, Bennett attended Armour Heights Public School, 

Peterborough Collegiate Vocational School, and is now a principal with the Liftlock 

Group of Companies. This group includes the Liftlock Coach Lines, Liftlock 

Truck Bus Repair, Liftlock Towing, Liftlock Auto Body, Greyhound Peterborough, 

Capitol Taxi, Capitol Limousine, Liftlock City Freighliner, and Liftlock Properties. 

Bennett’s brother-in-law, two sons, and daughter are all involved in the businesses. 

“When I was at my daughter’s wedding recently, I looked at my youngest grandson 

and thought to myself, ‘What will Peterborough hold for him in the future 

“It’s important to have a social conscience – there will always 

be those less fortunate than others,” says Bennett. “You 

just extend what you do in your own life and make sure it is 

offered efficiently and effectively.” 

He says that we all need to change our views and way of 

doing things so that our daily activities have less impact on the 

environment. And he wants to raise the profile of the city’s bus 

service, which he says is excellent, but underutilized. 

“I feel that it’s payback time,” continues Bennett. “The city 

has been very kind to me and I feel that I have a lot to offer. 

My mother always told me that politics was in my blood - several 

of my grandfathers and great grandfathers were local politicians 

and my father was a city councillor for nine years.” 

Supportive Family 

Daryl’s wife Jewel has been very supportive of her husband 

over the years. 

“I told Daryl that whatever he decided, I would be by his 

side,” she says. “I like socializing and entertaining, so I will 

enjoy that part of it also.” 

With their three children all in business with their dad, 

Jewel finds herself babysitting the grandchildren and volunteering 

in church activities at Mark St. United, being president 

of the UCW and catering to funeral receptions. 

For more information about the campaign, please call 742- 

4383 or visit www.darylbennett.ca 


WOMEN IN BUSINESS 

We invite you to join us… 

Welcome to the Women’s Business Network 

of Peterborough 1961 - 2011 

Betty Halman-Plumley, WBN President 2010 / 11 

Welcome to the 50th anniversary year of the Women’s September 8th, 2010 

Business Network of Peterborough! This will truly be 

Ann Day – “The Courage to Succeed” – Highlighting successful 

an outstanding year as we celebrate 50 years of inspiration! 

Canadian women entrepreneurs over the past 50 years! 

Formed in 1961, The Women’s Business Network is one 

of the oldest and largest networking groups in Canada with 

October 6th, 2010 

a mandate to promote and support women in business 

Network members ‘share their stories’ AND member formal 

through personal and professional growth opportunities. 

Network members are entrepreneurs, business owners, 

networking evening. 

professionals, administrators, writers, media representatives, 

computer specialists and health care providers to name a few. WBN Fall Business FAIR – Garden Court Holiday Inn 

I am extremely pleased and PRESIDENT honoured to serve MESSAGE 

as the Waterfront 

President of such a distinguished, growing, dynamic network of influential business 

women! 

November 3rd, 2010 

We are excited to be bringing an excellent line up of speakers, special events, Shari Darling – “Entertaining for the Holidays”. 

networking opportunities and our 1st ever Women’s Business Network Gala and 

2-day conference at Trent University in May 2011. The anniversary committee has 

been extremely busy over the past year preparing details for this outstanding event and 

we look forward to working with you in ‘spreading the word’ to other business women 

in our community and beyond. 

On behalf of the entire membership, we welcome and thank you for the opportunity 

to work together in this exciting 50th anniversary year and most of all… thank you for 

your commitment to women in business! 

Membership Benefits: 

The WBN meets once per month in the evening, usually the first Wednesday of each 

month (except Sept & Jan) at the Holiday Inn Peterborough Waterfront, and includes 

a social and networking hour, a three course meal, inspiring speakers and an opportunity 

to promote yourself and your business. 

Membership benefits include: 

• monthly networking events drawing on 

a large membership 

• excellent speakers and professional growth 

opportunities 

• your profile on the WBN website 

• access to online membership database 

• monthly newsletter and advertising 

opportunities 

• display booth and ‘table drop’ opportunities 

and participation in feature trade shows 

• opportunity to share your business news 

at ‘twoonie talk’ 

• fun social evening with great food 

• WBN offsite with 8 “Business Spotlight” 

opportunities 

• community involvement through charitable 

fundraising & support 

Memberships are available for $375.00 for a single membership and $475.00 for corporate 

members. A Corporate Membership entitles the corporation to substitute any female 

representative at our network meetings. Be sure to ask us about our easy and 

convenient payment options and plans. 

For membership or guest information visit 

www.womensbusinessnetwork.net 

Or call The Women’s Business Network at 

(705) 740-6199 

Women’s Business Network of Peterborough 

2010-2011 Program 

December 1st, 2010 

Annual Christmas Gala and Auction. – This year, for the WBN 

50th Anniversary, we will be holding an incredible Christmas 

evening and auction at the beautiful Canterbury Gardens. 

Come dressed up for an amazing evening of food and entertainment 

as you bid on fantastic live and silent auction items. To 

date, the WBN has raised a total of $160,315 for the YWCA 

Crossroads Women’s Shelter. This year’s goal is to make the 

number $195,000! 

January 12th, 2011 

Janice Parviainen – “Importance of Loving Yourself Personally 

and Professionally”. 

Annual Women’s Health Fair - Garden Court Holiday Inn Waterfront. 

February 2nd, 2011 

Meg Soper – “Wit, Fit and Balance…Strategies for Success”. 

March 2nd, 2011 

Andi Marcus – President Mistura Beauty Solutions. 

Women’s Business Network Spring Business Fair 

April 6th, 2011 

Susan Sly – Susan triumphed over financial devastation, divorce 

and severe illness to become a self made millionaire and successful 

entrepreneur.. 

May 4th, 2011 

50th anniversary celebration GALA and grand opening of the 

first ever ‘Women’s Business Network’ conference. 

June 1st, 2011 

Summer Social – This is so big we don’t even know what it is! 

Not be outdone, Lisa and Lisa are working on another extravaganza 

for our 50th anniversary network finale! 

Promoting and supporting women in business through 

personal and professional growth opportunities since 1961 

Business women in the greater Peterborough area 

have come a long way! Their outstanding achievements 

for themselves and the future have 

revolutionized the social, economic and political 

landscape of the region. For many, the Women’s Business 

Network of Peterborough (WBN) is considered the 

“cornerstone” or an “inspirer” of their journey to success by 

providing instrumental learning and socio-economic 

opportunities to move forward. 

This spring marks the organization’s third milestone - 

WBN’s golden jubilee year! The WBN’s 50-year legacy builds 


In preparation of the upcoming 50 year anniversary, WBN members dressed up in their favourite decade at the 2009/10 yearend social 

Building A Legacy Together 

The Women’s Business Network Of Peterborough 

Celebrates Fifty Years Of Inspiration 

By Roula Kovios 

upon its past – one filled with values and vision; faith and 

courage; a remarkable bond of fellowship for the community 

and each other. With a membership spanning two generations 

- from mothers to daughters - they are proud of being 

one of Canada’s oldest and largest networking groups. 

This article traces some of the pivotal moments in the 

WBN history, as we pay homage to WBN members, past 

and present for their ability to create; their unwavering 

commitment to meet the needs of the day; their outstanding 

contribution to Canada’s progress; and for paving the way for 

future generations. 




Women’s Business Network 

Board of Directors, 2010/2011 

President, Betty Halman-Plumley 

Investors Group Financial Services Inc. 

I’m personally committed to understanding your needs and 

providing you with in-depth analysis and personalized solutions. 

With the support of a qualified team here at Investors Group, I’ll 

help you keep abreast of increasing changes in the financial 

services field, specifically in the areas of investment, tax and 

retirement planning. 

Whether you’re examining investment performance or wishing to customize your tax 

and retirement options, you can be confident you’ll have the necessary in-depth 

information you need to make your most important investment decisions. 

I’m dedicated to working with you to ensure you achieve your financial goals. 

Past President, Kathryn Fanning 

MicroAge Technology Solutions 

Kathryn is a sales professional with MicroAge Technology 

Solutions assisting clients with her product knowledge and 

technical support to meet their business needs. MicroAge has 

been part of the Peterborough community for over 25 years 

offering unique and highly skilled technology services from 

network design to hardware, software and supplies sales. We 

provide our clients advanced expertise and hold the largest number of authorizations 

and certifications in the area from today’s industry leading technology providers: 

Hewlett-Packard, Lenovo, Apple, IBM, Toshiba, Lexmark, TeamBoard and more. 

Kathryn has been a WBN member for the last 4 years. She is pleased to be on the board 

this year as Past President. 

Technical Director, Kim Appleton 

Emmatt Digital Solutions Inc. 

Kim, a WBN Past-President and member since 1999, is President 

and co-owner of Emmatt Digital Solutions Inc. 

Formed in 1998, Emmatt’s mission is to help organizations 

increase their profitability through electronic efficiency. Services 

include scanning and indexing of paper documents; web site 

creation, hosting, online marketing, and SEO; as well as 

development of functional, online software tools to increase any organization’s 

effectiveness and profits. 

Treasurer, Yvette Peplinskie 

County of Peterborough 

In her role as the Deputy Treasurer for the County of 

Peterborough, Yvette assists in the preparation of the County’s 

annual budget, prepares financial reports for staff and Council 

as well as other financial and municipal government reporting. 

The County of Peterborough provides many important services 

to its over 50,000 residents including recycling collections, 

planning, roads and bridges construction and maintenance, and paramedic services, 

as well as the local attraction of Lang Pioneer Village. Yvette has been a member of the 

Women’s Business Network of Peterborough since 2007 and she is beginning her 

second term as Treasurer on the Board of Directors. She is very proud and excited to 

be a part of the WBN for its 50th year. 

Social Director, Lisa McConnell 

Lisa McConnell, Sun Life Financial 

Lisa is a financial advisor at Sun Life Financial. With over 21 years 

experience in the financial field, she provides financial advice, 

financial planning, life insurance, group and health benefits, and 

critical illness health protection for businesses, individuals and 

families. This is her first year on the board of the WBN and her 

third year as a member. 

Publicity Director, Cindy Lukawesky-Dowdle 

IMAGEWEAR by Mark’s Work Wearhouse 

Cindy joined Imagewear by Mark’s Work Wearhouse in 2004, as 

a Corporate Sales Manager. She works with her clients’ to create 

a specialized corporate image, whether it is a uniform/footwear 

program, business casual wear or promotional items. A service of 

silk screening and in house embroidery allows her to provide customization 

specific to their needs. Her dedication and attention 

to detail has contributed to the success of delivering quality products. 

She has a passion for volunteering with community events and programs such as Relay 

for Life and The Look Good, Feel Better Workshops. 

This is Cindy’s third year with the WBN and is proud to continue her involvement on the 

Board of Directors. 

Secretary, Cheri Anderson 

TD Bank Financial Group 

Working for TD Bank Financial Group, I am a well-respected expert 

in my field of call centre technology as subject matter expert 

and a meticulous project & people manager. However I also possess 

‘entrepreneurial spirit’ and know-how when it comes to 

treating guests/clients with an exceptional experience (as witnessed 

during our relatively short, but impactful ownership of 38 

Degrees restaurant). My career and life goals are well centered in Peterborough with a 

short-term objective to work locally in & on the community versus telecommuting. As 

a new member to the WBN Board in the capacity of Secretary, I am looking forward to 

building on an already solid business network, develop strong relationships and support 

& make a difference in our community. 

Director At Large, Angela Murdock 

Advanced Mailing Services 

Angela Murdock is the Mailing Services Coordinator of Advanced 

Mailing Services. Angela has over 10 years experience in the 

Direct Mail Service Industry and has worked with all sizes of 

companies to meet their direct mail needs. Whether mailing a 

simple postcard or a multi-page invoice, Advanced Mailing 

Services will help get your message to your customer in the most 

economical and efficiant way possible! From inception to mailbox, AMS will work 

with you to ensure material meets Canada Post’s stringent requirements. AMS offers 

complete, confidential mailing services including database management, 

high-speed laser printing of personalized documents, inserting, address labelling of 

materials and delivery to Canada Post all from our secure premises. 

Membership Director, Laura Foster 

CHEX Television 

Laura has been a member of the WBN for 5 years and is looking 

forward to her 4th year as Membership Director. Laura joined 

Corus Entertainment as an Account Executive with CHEX 

Television in March 2010. Laura brings with her 20 years of sales, 

marketing and customer service experience. Laura’s goal is to 

help businesses grow through cost effective television 

advertising. CHEX Television has been a valuable part of our community since 1955. 

Chex is carried on cable systems across Ontario as well as on Bell Express Vu and 

Star Choice. 

ACROSS THE STREET OR ACROSS THE COUNTRY, PUT THE POWER OF CHEX 

TELEVISION TO WORK FOR YOU 

Program Director, Michelle Griepsma 

Comstock Funeral Home & Cremation Centre. 

Michelle Griepsma is a Family Service Counselor for Comstock 

Funeral Home and Cremation Centre. She compassionately serves 

individuals and families who need advice with funeral 

pre-planning and support after a loved one has died. Talking 

about death is challenging for most of us. Michelle enables her 

clients to plan ahead and make objective decisions calmly, 

trusting that their wishes will be honoured. 

Michelle has been a member of the WBN since 2008 and is excited to serve as Program 

Director for her first year on the Board. 

Social Director, Lisa Hogan 

CHUM Radio, Kawarthas 

Lisa Hogan is an Account Manager, specializing in Advertising 

and Sales, with CHUM Radio, Kawarthas including Country 105, 

Energy 99.7 and 91.9 BOB FM. With 13 years experience in the 

Radio and Television industry, Lisa’s passion is in helping small 

businesses find cost-effective marketing solutions that work. Her 

goal for each client is to find unique and innovative ways to 

develop total marketing solutions on any budget. Lisa’s out-of-the-box thinking, 

creative ideas and knowledge of the local advertising market make her a valuable asset 

to her clients and to the CHUM Radio team. This is Lisa’s forth year as a WBN member 

and third year on the Board of Directors. 

Newsletter Director, Joanne Culley 

Joanne Culley Media Productions 

Joanne is a DVD producer and writer. She produces DVDs for many 

markets, including education, corporate, and government. Winner 

of the Media/Television Award for “In Celebration of Women,” 

her productions have aired on Bravo, CBC, Rogers Cable and You 

Tube, and are used in schools and libraries across North America. 

Productions include: Green Communities’ Home Energy series; 

Put the Brakes on Bullying, Better Safe Than Sorry: Hidden Exposures, and the Peterborough 

Women in Business Awards profiles. 

Joanne writes articles for publications such as the Peterborough Examiner, Business Advantage 

and Peterborough Kids magazines; funding proposals, press releases, newsletters, website 

content and publicity materials. This is her sixth year as a WBN member and her second 

year on the board. 

Arlene Blunck 

Arlene is an Account Manager 

for All Office Machines Inc. 

which is a locally owned family 

business for over 47 years. They 

are the Peterborough and area 

dealer for Panasonic Office Systems 

and Lexmark Printers. 

If you are looking to enhance 

your productivity, improve your 

communications, capture more 

attention, boost your sales or 

print less and save more – give 

Arlene a call. 

If you would like to discuss your 

office equipment needs, give 

her a call or email. 

All Office Machines Inc. 

799 Erskine Ave., 705-745-3256 

arlene@allofficemachines.ca 

Mary Ellen McCamus 

Mary Ellen McCamus is the 

Broker of Record/Owner of Exit 

Realty Liftlock Brokerage. She 

has been actively engage in real 

estate sales and customer service 

since 1986. She has seen many 

changes in both market conditions 

and the increase of professionalism 

in the industry. If you need any 

information or assistance in buying 

or selling don’t hesitate to call. 

Real Estate today is a challenging 

and rewarding career for anyone 

with the desire to work and help 

people make their dreams of 

home ownership come true. 

Exit Realty 

Liftlock Brokerage 

749-3948 (EXIT) 

1960s The Decade of Change 

Expansion and growth comes to Peterborough: manufacturing, 

education, art, tourism and commerce are thriving. As 

the Feminist Movement starts, women are slowly changing 

the workforce, but a majority still feel discouraged from voicing 

opinions in areas dominated by men – predominantly in 

business and politics. With few professional clubs available to 

women, the Canadian Advertising and Sales Association 

(CASA) sets a precedence to open chapters in different regions 

across the country to promote women, who work in the 

fields of advertising and sales. 

1961 Revolutionary 

“Chapter” Begins 

Two bold visionaries, Margaret 

Steeves, a business woman and Margaret (Gerbig) Ainsworth, 

an employee of the Examiner’s advertising department persuade 

22 local business women to launch a Women’s Chapter 

of CASA in Peterborough – today’s WBN. 

The WBN, formerly named, the “Peterborough Women’s 

Chapter of the Canadian Advertising and Sales Association” 

received its charter on Wednesday, April 5th. Thus begins the 

custom of members meeting the first Wednesday of every month. 

1961-68 Strong Leadership 

Six courageous presidents nurture 

the WBN from its formative years 

to a reputable and vital network. 

Founder, Margaret Steeves of 

Lakefield is nominated to be the Chapter President to a notable 

group of 22 Members. Two decades later, Steeves is recorded 

saying “Thanks to the 4-Member steering committee 

(Mary Austin, Jeanie Walker, Margaret Gerbig and Barbara 

Williamson) everything blossomed far more than expected.” 

Margaret (Gerbig) Ainsworth becomes a Federation Director 

at the National level of CASA and earns the club’s first 

Recognition Award. She was cited years later saying, “It was a 

joint effort. No one felt they were above anyone else.” 

The Peterborough Chapter swipes two more awards at their 

first National Conference in Ottawa. 

Lorna Dunne (1965-67) is the first President to have a 

two-year term. The track-record continues until 1977. 

1970s Brings New Energy 

A new wave of confident and more assertive women join the 

WBN - membership is growing. A boardroom at the Red Oak 

Inn (formerly located at 100 Charlotte Street near Peterborough 

Square) is home to the organization for nearly two decades. 

The Peterborough Men’s Ad & Sales Club invites acting 

WBN President Jeanne Snape (1969-71) to contribute in a 

seminar at the Royal York Hotel in Toronto – John Diefenbaker 

is the guest speaker. 

1971 WBN Turns 10! 

The WBN reaches its first milestone; among the new faces at 

the club are the original 22 members of ‘61. The club wins an 

award at the National Convention for the” highest attendance” 

at a conference in Calgary. 

Communication is Key 

The “Grapevine” Monthly Bulletin becomes 

a valuable means of communication - featuring 

the President’s Report, Personality of the 

Month, Meeting Highlights, Featured Member 

and Community Events. According to the 

archived volumes, the publication ended in 

1988/89. 

Before Facebook, Email and MS messenger, the classic 

rotary dial telephone ruled supreme. The WBN Club 

Secretary was responsible for personally calling each and every 

Member approximately two days prior to the Wednesday night 

business dinner meeting. The conversation consisted of two 

questions: 1) Will you be attending our Wednesday night 

business dinner 2) Will you be bringing a guest 

1978 Meet WBN’s Golden 

Matriarch 

Maureen Tavener joins the 

club and becomes President 

(1982/83), Board Director 

and the longest serving member 

in WBN history. Her contribution to the WBN’s legacy is 

the Woman of the Year Trophy and the Annual WBN Christmas 

Auction. 

1980s The Best and Worst of Times 

In one of the bulletins, WBN Past President Eleanor Phillips 

reflected on the 80s as the “Serious Decade - an era of overwhelming 

concern along with achievement, career competition 

and money.” 

1985/86 Happy 25th 

Birthday! 

Glenda Hunter is President 

- with 9 Executive Board 

Members they are leading 

43 fellow Members. 

The largest historical 

archive of the club’s 

existence is established and showcased at the Peterborough 

Museum and Archives. 

Amongst the many special celebrations, The Past 

President’s Dinner marked the last occasion to see the return 

of its founding matriarchs, including the notable Charter 

President Margaret Steeves. 




Valerie Cowle 

Owned and operated by Valerie 

Cowle, Hues in Glass is a three-part 

business which combines custom 

stained glass creations, workshops, 

as well as a gift store. 

Cowle works with clients’ ideas to 

create stained, fused and sandblasted 

glass for churches, residences and 

businesses. She handcrafts beautifully designed, colourful windows, 

glass doors for kitchen cabinets, hanging panels, and more. 

Hues in Glass offers classes throughout the year for everyone from 

beginner to advanced, during the day, at night and on weekends. 

Classes are typically held once a week for five weeks, with a make-up 

class at the end. 

In the Hues in Glass gift store there are supplies for stained and 

fused glass, as well as glass creations such as lamp-worked pendants, 

glass jewellery, hanging hummingbirds, blown glass, hand-painted 

glass, and fused glass. In addition, there are Canadian-made crafts 

and artwork on consignment, including pottery, paintings, hand-turned 

wood bowls, and wine stoppers. 

Hues In Glass 

825 Chemong Rd. (Brookdale Plaza) 

705-742-4131 • www.huesinglass.com 

Tina Johnston 

fandango Salon and Spa owner 

Tina is proud to be celebrating her 

14th year in business. Located in a 

century home on Lansdowne St., 

fandango offers services in an upbeat, 

relaxing atmosphere. Get styled in 

the main floor salon or visit the 

upper studios and enjoy rejuvenating 

facials, aroma-therapy, manicures, 

pedicures, therapeutic bath, bodywraps, 

make-up, waxing and eyelash 

extensions. The packages are endless. 

Tina credits her great success to 

her dedicated team and is the recipient 

of the 5th annual WBN 

“Business Woman of the Year.” 

fandango Salon & Spa 

150 Lansdowne St. E. 

705-743-9009 

Jennifer Welsh 

In business for 20 years, Jennifer 

Welsh provides branded merchandise 

and wearables that 

make a statement. She helps 

companies find the right products 

to provide awareness. 

“We usually recommend items 

that will get used, such as pens, 

mugs and water bottles, but we 

also work to find that unique item,” 

she says. 

A recent project involved commissioning 

a drawing featuring 

the old and new hospital buildings, 

prints of which are given to 

retiring PRHC employees. 

Welsh Marketing 

705-740-2299 

www.welshmarketing.com 

Michelle Griepsma is a Family 

Service Counselor and Funeral 

Pre-Planning Specialist with the 

Comstock Funeral Home and 

Cremation Centre in Peterborough. 

Having personally served hundreds 

of families, Michelle brings her diverse 

and compassionate experience 

to the table to help each individual with their unique needs. 

You will be well informed and empowered to make decisions for 

yourself and/or your loved ones. 

Comstock’s continues its 157-year reputation of providing 

exceptional, professional service to Peterborough families. It’s what 

sets us apart from our competitors. We offer a full range of services 

from direct cremation to full traditional funerals. You’ll feel secure in 

the peace of mind that comes from the knowledge you are cared for 

and will receive the utmost attention to your needs. 

When you are ready to discuss your own pre-planning needs, give 

Michelle a call. 

Sharon Legon 

Sharon is the office administrator 

at First Call Property & Equipment 

Services, who cater to the 

building repair and maintenance 

needs of home owners and outdoor 

property maintenance all 

year round. Sales and service of 

contractor equipment is also provided. 

Sharon recognizes the need 

for consumers to be able to access 

one reliable contractor for all 

property related functions. To reflect 

these values, the company 

has adopted the motto of “First 

Call Does It All”. 

First Call Property & 

Equipment Services 

Lakefield, ON 

www.firstcallequipment.ca 

Michelle Griepsma 

Comstock Funeral Home & Cremation Centre 

356 Rubidge Street 

705-745-4683 

Michelle.Griepsma@sci-us.com 

Andrea Shewell 

Andrea Shewell is co-owner of 

Motion Specialties Peterborough. 

Specializing in, but not limited to 

mobility equipment, Motion Specialties 

is proud to be a solution 

provider for all your Home Health 

Care needs. With almost 25 years 

experience in the home health 

care industry, Andrea and the 

team at Motion Specialties are the 

most experienced staff in the Peterborough 

area. Their goal is to 

provide exceptional sales & service 

to their customers from paediatric 

to geriatric. 

Motion Specialties 

1154 Chemong Rd., Peterborough 

705-742-6185 

The Best of the 80s…. 

Two annual fundraisers are established: 

The Twilight Christmas Dinner and Charity 

Auction and the Spring Advertising 

Night and Fashion Show. In 1987, a new 

record was set at the Christmas auction - 

an impressive $2037.33 was donated to the 

Civic Hospital Emergency Expansion Fund. Since its inception, 

approximately $10,000 has been donated to local charities: 

St John’s Ambulance, Alzheimer’s Society, The Salvation 

Army Christmas Hamper and YWCA Crossroads are among 

the many beneficiaries. 

The Worst… 

While the Peterborough Women’s Club of CASA (WBN’s 

former name) was flourishing, a storm was threatening to wipe 

out the National Association. A letter on January, 1986 states 

“considerable concerns regarding the future” of the entire 

organization. On February 22nd, the CASA board and 

Executive delivered the devastating news “that it would be 

folding- unable to meet the demands and needs of the 

Member clubs.” In March of that year, the Peterborough 

Chapter made a bold move and voted to withdraw from 

CASA – changing its name to the Peterborough Women’s Advertising 

and Sales Association. 

1989 Renew and Rebuild 

“Networking” becomes a popular 

phrase and as more women enter the 

workforce, there seems to be a natural 

tendency for them to connect with 

other like-minded women - ranging 

from home-based entrepreneurs and artists to accountants and 

lawyers. The Constitution is revised to reflect the changing 

marketplace and to address emerging needs. 

1989-1999 A Network 

Emerges & Evolves 

The Women’s Business Network is 

born in May, 1989 with membership 

increasing to 45 Members. A 

new look captures the essence of the WBN. A new brand is 

launched consisting of a new name, new logo and a renewed 

focus on the organization’s mandate: Promoting and supporting 

women in business through personal and professional 

growth opportunities. 

The atmosphere has been complemented by the WBN’s 

new home – The Holiday Inn. 

Several Members brave the storm and keep the WBN 

Legacy alive. 

Memorable Speakers: 

• Betty Kennedy - First Notable Speaker of 1965 Canadian 

broadcaster, journalist, author, and retired Senator. 

• Right Honourable Kim Campbell - First woman Prime 

Minister of Canada 

• Teresa Cascioli - President & CEO, Lakeport Brewing 

Corporation 

• Elizabeth May - Leader of the Federal Green Party of Canada 

• Christine Magee - Sleep Country Canada 

• Kimberley Seldon - Interior designer and television host 

Testimonials: 

“The Peterborough Women’s Business Network is brim filled 

with energy, excellent speakers and mutual support. What 

a wonderful way to promote women in leadership; elevate 

voices of influence and platform local businesses for 

success.” 

~ Betsy McGregor, Federal Party Liberal Candidate 

“I am a small business owner and joined the Women’s 

Business Network about a year and a half ago, what a blessing 

this decision has been for me. Not only have I received 

business from some of the members, but also I feel like I 

have this incredible support network to rely on. I have 

definitely grown as a person and received some great ideas 

and different perspectives from other members regarding 

my business. Thank you Women’s Business Network!” 

~ Michele Kadwell-Chalmers, The Original Flame 

50th Anniversary Gala and Women’s 

Business Network Conference: 

May 2011 marks the 50th anniversary of the 

Peterborough Women’s Business Network! 

Since 1961, members have developed meaningful 

relationships and grown personally and 

professionally through their involvement with 

WBN. The WBN will celebrate the anniversary with a Gala 

Dinner and Conference held at Trent University on 

May 4-5, 2011. 

The Conference and Trade Show will feature a wellknown 

keynote speaker, workshops and plenty of networking 

time. The intent is for women to enhance their business 

knowledge while renewing their passion for what they do. 

Would you, or perhaps a past WBN member that you know, 

like to attend the anniversary celebration Do you have 

memories, stories or photos to share We’d love to hear 

from you! For an interactive blog & complete event information 

including sponsorship, trade show and registration 

details, please visit: www.womensbusinessnetwork.net 




Vickie Meek 

Vickie Meek has been in the Sales 

industry for over 15 years. The 

experience gained there has 

taught her many skills in communicating 

with people and assessing 

their needs. When it comes to 

moving your home, it’s often a 

very stressful situation. Vickie 

takes great pride when assisting someone through a perfect move 

knowing she can alleviate a lot of that stress. 

Vickie is confident in her position as a moving consultant and easily 

gains trust with customers through her knowledge of the moving 

industry and the fact she represents McWilliams Moving & Storage, 

who have been voted one of Canada’s 50 best managed companies, 

the Sales Excellence and the Quality Achievement Award winning 

member of Mayflower for all of Canada. 

McWilliams Moving & Storage enjoys an enviable reputation of 

providing professional and unsurpassed customer service to this community 

and around the world for more than 50 yrs. 

If you or someone you know is planning a move, or require packing 

or storage service give Vickie a call. 

McWilliams Moving & Storage 

705-743-4597 • vickie@mcwilliamsmoving.com 

Sharon Canzi 

Sharon Canzi, owner/operator 

of Best of Hearing Centre has a 

lifetime of experience relating 

to the world of hearing impairment 

as she grew up with a hard 

of hearing mother who now 

has a cochlear implant. Sharon 

herself wears hearing aids and 

truly knows and understands both the challenges of a hearing loss 

and the benefits that amplification can provide. Her interest in hearing 

extended to the world of the deaf and she taught sign language 

at Sir Sanford Fleming College. Sharon is a believer in total 

communication. Sharon shares both her professional and personal 

expertise with those she serves at Best of Hearing Centre. This client 

care and understanding has earned Sharon the Reader’s Choice 

Award for 2010. When Sharon is not at her office she is enjoying 

her second passion of photography in and around the community 

she loves. Best of Hearing Centre has locations in Peterborough, 

Lakefield, Marmora, and Apsley. 

Best of Hearing Centre 

Peterborough (705) 742-6134 

Lakefield (705) 652-0089 • Marmora (705) 472-6134 

Betty Halman-Plumley 

As a financial consultant with Investors 

Group, Betty is dedicated to 

working with her clients to ensure 

that they achieve their financial 

goals. Whether they are examining 

investment performance or wishing 

to customize their tax and retirement 

options, they can be confident that 

Betty will provide the necessary in-depth information needed to make 

informed decisions. 

Betty feels very strongly about supporting her community and local 

businesses and believes that women are an integral part of that 

business community. As a member of the Women’s Business Network 

since 2005 and a board member beginning 2008 Betty has found that 

‘women supporting women’ not only provides women as individuals 

with important support, networks and education, it also provides an 

opportunity to the growth of the community. Betty is honoured to be 

part of such an organized, growing and professional organization and 

looks forward to bringing her experience and commitment as President 

of the WBN for this 50th anniversary year. 

Investors Group 

1743 Lansdowne St. W., Peterborough 

(705) 876-1282 ext 256 

betty.halman-plumley@investorsgroup.com 

2000-2010: Women 

Helping Women 

The WBN has been a shining light for 

business women, especially budding 

entrepreneurs in the 21st Century. 

Members are reaching out to one another 

at national, provincial and local 

levels - overcoming the odds and 

achieving success in a diverse range of 

areas, often serving as a beacon of 

strength and inspiration for everyone to follow. 

2002: Peterborough’s Cover Girls… 

Business Advantage Magazine recognizes WBN’s contribution 

in the marketplace and starts an annual tribute to “Women 

in Business”. 

2005/06 Membership Soars A new 

benchmark was set this year with 

enrolment soaring to 145 Members and 

260 total Guests. 

2007 WBN “Member of the 

Year” Award reaches 25! 

The Member of the Year trophy 

sparkles with the names 

of its 25 honoured recipients. 

Timeless Compassion & Generousity – Time after time, decade 

after decade WBN Members have given their time, money 

and hearts. Their contributions would require a novel- to 

say the least. What stood out most in this decade was the outstanding 

support WBN showed the YWCA in helping them 

build a new Crossroads Shelter. In 2009, the WBN proudly 

reported having raised an astonishing $160,315 of annually 

combined financial contributions to the Crossroads Women’s 

Shelter. The WBN Annual Christmas Silent and Live auction 

has supported the local charities since 1982; approximately 

over 1000 women from the business community, including 

members and guests that have accumulatively turned out for 

this fabulous event. Another Charity that is very personal to 

this network is Breast Cancer. This past year alone, the WBN’s 

Babes In Business team competed at the annual Survivors 

Abreast - Dragon Boat Races and raised $2525.00 in pledges. 

A Wealth of Faith and Passion – The common thread throughout 

the WBN’s 50-years history is that success does not come 

easy. Success goes hand in hand with hardship and challenges. 

And, what their predecessors have so valiantly demonstrated is 

that struggles are the stepping stones to achieving great things 

not only in business, but in life. A heart-felt thanks to past and 

present WBN Members for having the unwavering faith and 

passion to overcome those struggles, opening doors that were 

once shut - creating a world of possibilities and helping the 

WBN reach its “golden milestone.” 

A special tribute Gala and Conference at Trent University 

is being planned for in early May, 2011 to pay tribute to past 

and present women members who have brought longevity and 

success to the organization. “I am especially touched by this 

anniversary,” says incoming WBN President Betty Halman- 

Plumley. “It has been a highly-rewarding journey, a business 

education, a self-esteem builder and creative outlet for women. 

The WBN is a source of inspiration, showing women that they 

can accomplish just about anything.” 

Today the WBN has approximately 150 members and provides 

high profile speakers, special events, trade shows, a professional 

website, newsletters, business ‘off-site’ spotlight and 

fundraising opportunities...all to promote and support fellow 

women in business. Members consist of women from diverse 

backgrounds and careers representing entrepreneurs, business 

owners, artists, corporations, professionals and social service 

providers. 

For more information about the Women’s Business Network 

and the 50th Anniversary Gala and Conference, you are 

encouraged to visit the WBN website at www.womensbusinessnetwork.net 

or call (705) 740-6199. 

Award Recipients 

Celebrating 28 years of dedicated excellence, ‘Golden Matriarch’, 

Maureen Tavener established the WBN Member of 

the Year Award to recognize a member whose dedication 

and support of the Network has gone above and beyond the 

call of duty and whose time and efforts have raised awareness 

of the WBN in the community. 

Past recipients of this prestigious award include: 

Phyllis Black 

Susan McKnight 

Diana Carter 

Deb Csumrik 

Mary Laroque 

Kim Appleton 

Colleen Hoggarth Jane Ulrich 

Sherry Arcaro 

Cheryl Healey 

Norma Gould 

Ivy McGregor 

Kathryn Fanning Anne Arnold 

Mary Ann Windrem-White 




Topping Insurance Brokers 

Ltd have many years 

of experience advising 

clients of their risk 

exposures and providing 

them with a policy 

that meets all of their 

needs at a competitive 

rate. 

Topping Insurance Brokers 

offers Commercial Insurance for Business Owners, Contractors, Manufacturers, 

Building Owners, Retail Stores and Commercial Vehicles. They 

also offer personal insurance for homeowners & tennants, automobiles, 

watercraft, trailers, and recreational vehicles. 

Insurance for your business is usually not on the top of your list of 

things to do. Let Topping Insurance Brokers take the worry and stress 

out of insurance needs. We offer discounts for home & auto packages, 

non-smokers, claims free, new homes, alarm systems and mortgage 

free. Call Topping Insurance Brokers Ltd and talk to one of our team 

members for a quick quote on your home, auto and commercial 

insurance needs. 

Phone: 705-742-3461 • Fax: 705-742-4670 

topping@toppinginsurance.com 

www.toppinginsurance.com 

Mary Jane Moffat 

Owner MaryJane Moffat has 

combined Browsers Paradise and 

Styles on High into one stylish 

store, featuring clothing, home décor 

and gifts. 

Styles on High sells fashionable 

business casual clothing for real 

women at reasonable prices. Moffat 

continues to look for new labels, but you can always find your 

favourites, Tribal, Woolrich, Joseph Ribkoff, and French Dressing. 

Whether you are looking for a scarf, a purse or the latest in jewellery, 

you will find it here. The staff is always willing to help. 

Their giftware section, which was formerly Browsers Paradise, 

carries unique items for all occasions. An official Bradford Exchange 

dealer, they also sell the Lampe Berger and Crabtree and Evelyn lines. 

Their selection of greeting cards has tripled. The unique Christmas gifts 

you have come to expect from Browsers Paradise will continue to be 

available at Styles on High 

Styles on High & Browsers Paradise 

815 Hight St., Parklane Plaza • 705-876-1133 

styles@nexicom.net • www.stylesonhigh.ca 

Westmount Pharmacy 

1293 Clonsilla Ave., Peterborough 

705-741-5008 

Maha Hassan-Younis – Certified Diabetic Educator 

Pharmacist Maha Hassan-Younis has recently earned the designation of Certified Diabetes 

Educator from Canadian Diabetes Educator Certification Board. Maha, along 

with her husband pharmacist Murad Younis and daughter pharmacist Marwah Younis, 

own and operate Westmount Pharmacy. 

“I chose this certification because diabetes is a growing pandemic in our country, 

with more than two million Canadians diagnosed with the disease,” says Maha. “The 

effects on the body are devastating over time. High blood glucose levels can cause 

complications such as blindness, heart disease, kidney problems, nerve damage and 

erectile dysfunction. Fortunately, good diabetes care and management can prevent or 

delay the onset of these complications.” 

Those who have pre-diabetes, with blood glucose levels that are higher than normal, 

can learn how delay or prevent type 2 diabetes from developing. “Through education, 

nutrition, and medication management, people with diabetes can live longer, healthier 

lives by preventing complications and optimizing their quality of life; and I would like 

to be here to help them do that,” she says. 

Maha also provides patients with information about the new technologies that are 

available, such as the glucometer, which can help them manage their disease. 

“I see more and more older people as well as children develop diabetes and I wanted 

to be able to answer their questions,” she says. “I also want to inform other health professionals, 

such as nurse practitioners and doctors, about proper medications.” In addition 

to being a Certified Diabetes Educator, Maha is a Certified Geriatric Pharmacist, which 

helps her to ensure that the medications of her older patients are the safest and most 

effective possible. Currently she is working to achieve her qualification as a Certified 

Psychiatric Pharmacist. Maha came to Canada from Egypt in 1994 with her husband 

Murad and their five children. 

Anita Nichols 

Roula Kovios 

With more than 20 years of experience, 

a visit to Anita’s private 

studio is sure to be a wonderful 

experience. 

Anita carries Repachage and 

Swiss Med skin care products that 

provide relaxing and effective facials 

and peels for all skin types ranging 

from anti aging, dry, oily and acneic. 

She also carries Sorme’ Professional cosmetics from Beverly Hills 

including liquid and powdered foundations, shadows, blushes lipsticks 

and liners. This line contains nourishing botanicals, anitoxidants and 

natural minerals creating a youthful and radiant complexion. 

Anita now has Signature Nail Systems, a completely new technology 

in nail enhancments and new to Canada. Odor free, no damage to the nail 

bed, comfortable, breathable, resistant to chipping and cracking, maintenace 

free. Healthy for your real nail by adding calcium and vitamin E. 

Many foot procedures are also offered from regular pedicures, diabetic 

pedicures and pedique which is a prosthesis for missing or damaged 

toe nails. Makeup lessons, waxing and manicures are just a few of the 

other services available for men, women, teens and children. 

Esthetics By Anita 

1863 Cherryhill Rd., Peterborough 

750-0100 

Cheryl McQueen 

Cheryl is the Property Manager 

of Peterborough Square since 

1997. Peterborough Square boasts 

over 54 stores and services plus 

Galaxy Cinemas with heated 

underground parking. The mall 

is a mixed-use complex featuring 

many amenities. Whether you are 

looking for retail or commercial 

space, street level or interior, we 

can assist in your leasing requirements. 

On site property manager, 

maintenance, cleaning and security 

provided. Peterborough Square 

is your destination for shopping, 

services, food and entertainment. 

Peterborough Square 

705-742-6946 

ptsquare@nexicom.net 

Angela Jones-Cunningham 

Angela Jones-Cunningham is the 

owner of Lakeshore Designs in 

downtown Peterborough. If you’re 

planning on remodeling your existing 

home, adding an addition 

or wanting to build your dream 

home talk to one of our professional 

interior designers. Our services 

include: colour consults, partial 

or complete interior designs, in-home 

consultations, Hunter Douglas 

window treatments and custom 

draperies, custom or sourced furniture, 

complete kitchen/bathroom 

designs and interior design projects. 

Lakeshore Designs 

427 George St. N., (South of Brock St.) 

705-748-3875 

www.lakeshorehd.ca 

Spark360 Media 

705-761-1521 

create@spark360.ca • www.spark360.ca 

Spark360 Media is an award-winning collective of talented professionals, 

producing: intelligent marketing campaigns, graphic and web design, 

copywriting and resource development solutions for today’s complex markets. 

The two most important assets for most institutions are their brands and 

stakeholder relations. Spark360 Media has a distinctive niche and a dynamic 

approach to an environment that depends on creating and communicating a 

strong brand message. From initial consultation through to project completion, 

we create content that reflects your company’s mandate and resonates with 

your prospective audience. The results are innovative solutions that ignite 

profitable stakeholder relations and ensure your message has a 360 ° impact! 

Spark360 is the brainchild of Roula Kovios, whose career in marketing & PR 

spans over a decade of working directly with major corporations, associations 

and government branches -with works featured in over 75 leading public media 

networks. Her current repertoire of organizations includes: YWCA of Peterborough, 

Victoria & Haliburton, the Canadian Institute of Steel Construction, 

Peterborough Children’s Chorus, and Top Talent Search. 

The myriad of accomplishments and community involvement, recently garnered 

Roula a nomination for the Peterborough Business Excellence Awards 2010 and 

the second nomination for the 2010 Women in Business Award. 

INNOVATE. IGNITE. IMPACT 




Betty Johnson 

Betty has been in the real estate 

business for 10 years. Previous 

to that she was in the banking 

industry for 24 yrs right here 

in the Peterborough area. 

She is a lifetime Peterborough 

resident and has raised her family 

in the area and is now a proud 

grandmother of seven grandchildren. Betty’s best source of business 

is referrals from her past clients. 

She is involved in the community through various different 

networking groups and is an executive director on the board at the 

Peterborough Chamber of Commerce. 

Customer service comes first. Follow up with your clients, 

marketing and staying on the leading edge of technology are key to a 

sales representatives success. 

Check out our website @ www.bettysellshomes.net and find out 

why Betty is a top producing agent in her office. 

Century 21 United Realty Inc. 

Office -705-743-4444 • Direct – 705-749-7934 

www.betty@bettysellshomes.net 

email: betty@bettysellshomes.net 

Diane Tamblyn 

Diane Tamblyn is the owner of Merry 

Maids, North America’s largest home 

cleaning service recognized for its 

security, quality and reliability. 

By choosing Merry Maids, you 

can relax knowing their team of 

trusted professionals is dedicated 

to the needs of your home. Their 

main focus is to provide thoroughly 

customized service on each and 

every visit. Guaranteed. So that 

when you walk through your door, 

it’s to a home that is cleaned to 

your satisfaction…and a well deserved 

sigh of relief. 

Merry Maids 

Peterborough – 705-750-0104 

Lindsay – 705-878-8807 

Cobourg – 905-377-1291 

April Fisher 

Five years ago, April Fisher graduated 

top of her class from Sir 

Sanford Fleming College and has 

recently gone on to earn her Certified 

Master Pedicurist degree. 

C.M.P is a government certified 

program enabling graduates to work 

with indepth foot problems including 

the diabetic foot. Our Footlogix 

line of footcare helps clients with 

many foot conditions from very 

dry feet to foot fungus. Along 

with our proven Dr.Renaud skin 

care line, April can now take care of 

you even better from head to toe. 

Van Gogh Designed Hair 

59 McDonnel Street 

705-876-7752 

vghair@cogeco.ca 

Seated: Maureen Mark, Founder. 

Standing: Sally Mark-Harding, 

President & CEO 

Celebrating 25 years! Nightingale 

provides nursing and home 

support services to over 700 

clients annually. Having earned 

several quality service awards, 

Nightingale offers a compassionate 

care to seniors, disabled 

persons, and those recovering 

from illness or surgery. Locally 

owned and operated, their services 

are available 24 hours a day. Services are affordable and can 

include personal care, shopping, banking, housekeeping, meal preparation, 

laundry, and exercise, Nursing services include post-operative 

care, pain management, medication, immunization, cancer care, and 

end-of-life care. New this year, Nightingale can help with minor home 

accessibility/safety renovations such as wheel chair ramps, lifts and 

grab bars. Watch for the launch of their new logo and anniversary 

celebrations in September. Nightingale is committed to helping people 

remain independent at home with dignity. 

“Our Caring You’ll Remember.” 

For more information, visit www.nightingalenursing.net 

(705) 652-6118 

Tami Vanderburgh 

Janet McLeod 

Kim Winter 

Ann Marie Maly 

Bruce & Ann Marie Maly have 

owned and operated Bruce Maly 

Plumbing & Drain Services Inc. 

since 1999. They are a fully 

equipped plumbing and drain 

company with a staff of highly 

qualified licensed plumbers to 

supply quick emergency service 

for all residential/commercial 

and industrial plumbing. Ann 

Marie has been a member of 

the WBN since 2003, she finds 

the monthly meetings a great opportunity 

to network and socialize 

with other business women in 

the community. 

Bruce Maly Plumbing 

& Drain Services Inc. 

705-740-6035 or 705-799-0402 

Carol Cooke 

Dedicated is used to describe Carol 

Cooke. She started her Aesthetics Clinic 

20 years ago and with dedication 

to her male and female clients, and 

the many services she provides, her 

business has grown into one of the 

largest clinics in the area. Her motto 

is “let us pamper and soothe you.” 

Carol’s nursing background ensures 

clean and sterile procedures for all 

services. Clients enjoy services like 

manicures, pedicures, nail extensions, 

waxing, body sugaring, facials, 

permanent make up, electrolysis, 

lash and brow tints, and much more 

in a bright, private atmosphere. 

Tyme On Your Hands 

(705) 741-3345 

tymeonyourhands@bellnet.ca 

‘Helping Families Celebrate Lives’ 

I am very lucky to have such a 

rewarding position at the Kaye 

Funeral Home. I have a very 

supportive role that enables me to 

comfort the families that have just 

lost a loved one. I assist families 

with all the paperwork surrounding 

a death, which can be so confusing. I also direct families to the 

professionals to help resolve matters concerning an estate. 

On another level, I am able to offer comfort helping a family 

pre-plan their funeral arrangements. Families are able to make decisions 

in a less emotional environment so I can help them plan a 

celebration of their life. Pre-planning funeral arrangements take the 

burden off of the surviving family. It is a very generous present. 

The Kaye Funeral Home has been an integral part of this community 

for over 60 years. I myself have recently involved myself with Habitat 

for Humanity. I am an avid supporter of Ducks Unlimited, Value Village, 

Chamber of Commerce and a member of the Women’s Business Network. 

Kaye Funeral Home & Memorial Chapel 

539 George St. N., 

705-745-7889 

www.dignitymemorial.com 

For the past 33 years Janet 

McLeod has helped people 

express their feelings with a living 

gift of flowers. 

Over the years Janet has seen 

many changes in the business 

climate as well as the Peterborough 

area. It is with this in mind that Janet and her staff pay special 

attention to each order and give it the care it deserves. Janet is an 

active member of the Rotary Club of Peterborough Kawartha, which 

is responsible for such projects as children’s books in each Salvation 

Army Christmas hamper, Esker in Millennium Park, and the eradication 

of Polio worldwide. 

Flowers are a gift like no other. When you need something special 

for that special person, see Janet at East City Flower Shop … 

for moments when you care. 

East City Flower Shop 

705-742-1617 

www.eastcityflowershop.com 

In my studio, if it is about jewellery, 

we do it. I have been working 

with gold, silver, diamonds and 

gemstones since I set foot in the 

door of my goldsmithing apprenticeship 

in 1975. 

Today, Erin and I take care of a 

vast array of jewellery details in 

my studio on Edinburgh Street. This is my 18th year in business in 

Peterborough. We might be repairing your chain, putting new claws 

on your diamond ring, remelting your old gold to make a new bangle, 

helping you choose the diamond for your lady’s new engagement 

ring, transforming your grandmother’s old rings into a current design 

that you wear to remember her. If it is about jewellery, we do it. 

What we do best: sit with you, listen, develop a concept of what 

you really want, and then make it happen. And we do this with your 

stones or ours, your metals or ours, your ideas or ours. It can seem like 

an overwhelming process, but be assured it is easier than you think. 

We have thousands of ideas, and we’ll whittle them down to the few 

that are right for you. Give us a call, we’d love to have a chat with 

you! If it’s about jewellery, we are the ones in Peterborough to do it! 

K.M.Winter Jewellery Studio Inc. 

165 Edinburgh Street, Peterborough 

705-741-1480 • www.kimwinterjewellery.ca 



Paula Elgar 

Ultimate Limousine 

(705) 939-6119 or 866-292-7842 

www.ultimatelimousine.ca 

Owner and operator Paula Elgar says that Ultimate Limousine’s service is high 

above the others. 

“It all started three years ago when I discovered there was a need for a 

better limo service,” says Elgar. “Ultimate Limousine offers high class, high 

quality, high end limousines, with a ladies touch. After all, life is really about the 

wow factor and about the positive memories you create, isn’t” 

Ultimate Limousine’s business service offers Wi-Fi high speed wireless 

connectivity, as well as iPod, Bluetooth and DVD technology, just like a highend 

traveling conference room. For groups, training sessions or special events, 

everyone can stay connected as they travel. 

“When all of your business colleagues travel together it allows the creative 

juices to flow while everyone arrives together happy, safely, relaxed and 

focused, with class and in style,” says Elgar. Some of their current corporate 

clients include Exit Reality, OLG, The Wolf and Rogers. 

Elgar’s pride and joy of the fleet of seven “lavish limos” is her 1961 Rolls 

Royce, which has been featured in the Globe and Mail. She says that it’s “the 

most elegant ride you can get, period.” 

Ultimate Limousine specializes in weddings, with a focus on the finer details. 

“We constantly stay ahead of the curve as brides’ requests change,” says Elgar. 

Their limo party bus accommodates 26, their four super stretch SUVs seat 14 

and they have Lincolns that hold up to nine. All chauffeurs are professionally 

trained, attired in tuxedos, with white gloves, and provide excellent service. 

They invite everyone to visit them in Bailieboro. They guarantee to be cost 

effective and will not ever be beat in value. 


BOOK YOUR CHRISTMAS PARTY NOW 

BOOK YOUR CHRISTMAS PARTY NOW 


Green Up 

Trucking Company Drives 

Home The Green Message 

E.G. Gray at the forefront of technological advances during a period of more 

stringent regulations and increasing environmental and social challenges. 

EG. Gray Transportation Ltd., 

the Peterborough-based trucking 

business that has been in 

operation since 1987, recently launched 

its latest initiative in a long list of 

sustainability measures. The unveiling 

of a new 2011 Volvo VN 780 truck, 

representing an investment of $150,000, 

is indicative of the company’s desire to 

remain at the forefront of technological 

advances during a period of more 

stringent regulations and increasing environmental 

and social challenges. 

The official introduction of the new vehicle was hosted by E.G. Gray employees 

and attended by Volvo representatives, customers, councillors from the City of 

Peterborough, representatives from the Ontario Trucking Association, journalists 

and members of the public. 

The new Volvo VN 780 is equipped with a Selective Catalytic Reduction (SCR) 

system that reduces the amount of particulate matter and nitrogen oxide (NOx) 

emissions by up to 90 percent. Unlike previous systems, SCR has virtually 

eliminated the active regeneration of particulate matter, using diesel fuel at high 

temperatures. Instead, SCR uses a Diesel Exhaust Fluid (DEF) reservoir of water 

and urea. Exhaust gas and DEF are injected into the catalytic converter and 

heated, causing the urea to turn into ammonia. The ammonia reacts with the 

NOx in the exhaust stream and converts it to harmless nitrogen and water 

vapour. 

If the recent unveiling of E.G. Gray’s new Volvo VN780 

was, according to company owner and president Dave Pogue, 

“the big one” when it comes to sustainability initiatives, it is 

important to note the other measures in place. The company is 

in the process of converting to compact fluorescent light bulbs 

(CFLs). A CFL uses approximately 75 percent less energy 

than a regular bulb and can last up to ten times longer. E.G. 

Gray’s premises are currently 50 percent converted to CFLs 

and the company is already benefiting from a significant hydro 

reduction. 

E.G. Gray has made several steps towards greening their 

office spaces by acquiring the most efficient and energy-saving 

computers, monitors and printers. Its computer systems 

are programmed for sleep mode when not 

in use and total shutdown 

overnight. Photocopiers print double-sided only, paper 

invoices have been replaced by Canada Post’s ‘epost’ service 

and company manuals are available online. Paints, floor finishes, 

carpeting and furniture are all low in volatile organic compounds 

(VOCs) and only eco-friendly cleaning supplies are used. Employees 

are further involved in making sustainability recommendations 

through the establishment of the E.G. Gray Green Team. 

E.G. Gray, located at 100 Jameson Drive in Peterborough, 

offers transportation services throughout North America in 

addition to storage and local warehousing needs. For more 

information, please call (705) 745-2662 or 1-800-461-6416. 

Alternatively, consult the company website at www.eggray.com. 

If the recent unveiling 

of E.G. Gray’s new 

Volvo VN780 was, 

according to company 

owner and president 

Dave Pogue, “the big 

one” when it comes to 

sustainability initiatives, 

it is important to note 

their other measures 

in place… 

E.G. Gray’s newest arrival also features a separate Kubota 

two-cylinder engine, powerful enough to run the lights and 

appliances of the cab and sleeper areas, thus reducing unnecessary 

idling. The company also utilizes fuel management systems to 

improve efficiency and recycles oil and anti-freeze. 

E.G. Gray has also made some sustainable 

choices when it comes to the tires used to 

outfit their vehicles. Despite having 

been around for some time in 

other industries, trucking 

companies are starting to revisit 

the use of super single tires. 

There are several noted 

benefits from the use of single 

tires, also known as wide 

base tires and aluminium 

rims. These include the 

use of less crude oil in 

the manufacturing 

process and less overall 

weight leading to 

subsequent fuel savings. 


MARKETING 

Local Businesses Paying Close Attention To 

The Boomers And The 

Younger Boomers Market 

By Karen Hicks 

found a comfort zone with a store or a company, tended to stay 

with that. The younger group doesn’t. It is about their choice, 

their selection and at their convenience. That’s what I see in 

the change in the market.” 

Today’s younger mature car buyers are looking most for 

value for money. “They are very price aware in relation to content 

in products in general. You see them shopping online a lot 

more; they are current on product information when they get 

to the dealer. The advent of the internet has changed how people 

shop for cars, and other things.” 

The young mature market is not Boomers who happen to be 

younger. It’s a different group altogether. 

The Peterborough Sports and Wellness seniors’ membership 

is for those aged 55 and older, but on any given day an 

instructor can be working with a group ranging in age from 30 

to 65. Any member can sign up for any class. And a class can 

resemble a one-room school house, with many grades being 

taught at the same time. 

Michelle House, who is in charge membership, notes that 

the instructor bases the work in each class on the level of ability 

of who has signed up for it. “Most aren’t designated as for 

ages 45-55. There are older and younger people within the 

same class. Instructors adjust the level to where people are at in 

the class.” 

A younger person isn’t necessarily more fit than an older 

one. The 35-year-old could be working at a lower level, with 

the 55-65 year old at a higher level. The instructor will “read” 

the class and show a movement with variations for a lower impact, 

or an easier move, and also demonstrate it at a more intense level. 

“You don’t have to feel intimidated as an older participant.” 

There was a time when fitness equated with step aerobic and 

cardio workouts. The fitness industry has adjusted to needs, 

she notes, and not fitness is also yoga, pilates or just being in 

the water. 

There is a greater concern for fitness in general, she says, 

and health professionals are encouraging their patients to include 

fitness as part of their general health regime. 

Couples used to keep the family home until they were ready 

to downsize and move into smaller quarters. Today, couples in 

their 40s and 50s who have seen their children off on their 

careers, are being wooed by condo builders. Others are selling 

the family home and looking for something larger to accommodate 

adult children who have returned home, or never left 

and need their own space, or grandchildren. 

Sylvia James of Royal LePage Real Estate knows first-hand 

the housing decisions that older couples are making. She recently 

completed the Canadian Seniors Real Estate Specialist 

program. This divided older people into four age groups, starting 

with those in their early 50s. This “up-size” market is made 

up of people who are choosing a larger home to accommodate 

children who have moved back home and/or their grandchildren. 

The next group, people 50+, are choosing smaller homes, 

such as condos or garden homes, for less maintenance. 

Matt Turner of Triple T Holdings, builders of California 

condos, says that although their traditional demographic is 

primarily retired people, younger and younger people are embracing 

the condo lifestyle. 

Working couples “at the apex of their careers may not have 

the time to look after a big house,” he says. One of the reasons 

people work is because they like “nice things” and a custombuilt 

condo, with someone else mowing the lawn, shoveling 

the driveway and washing the windows, is a nice thing. They 

can enjoy the fruits of the labour without waiting for retirement. 

Matt says these people are “transitioning” into retirement, 

and when they retire they will be able to lock the door and take 

off on a holiday whenever they wish, without any concern 

about maintenance of a large house. 

Now that the older Baby Boomers are retiring, their younger 

brothers and sisters, born as late as the 1960s, are coming into 

their own. Sellers of big ticket items like real estate and cars 

recognize them as a distinct group with different needs and aspirations 

than their retiring elders and increasingly other businesses 

are recognizing the value of this large potential market. 

Who talks the most about the Baby Boom The 

Baby Boomers. And why not. With their numbers 

they had great influence on our education 

system, on housing, and - now that they are into their retirement 

years - in health care and pensions. 

But while men and women born at the start of the Boom, 

in 1946, may be retiring, those born at the end of the boom, 

in 1964, are not yet 50 years old. The younger of the Baby 

Boomers are quite happily still enjoying their 40s! 

The adult, or mature market, has enormous influence on 

the market place and the market place is starting to pay attention. 

According to Statistics Canada, they represent 73 per cent 

of households with $100,000 income and enjoyed 55 per cent 

of all vacations in the past year. They purchased 80 per cent of 

health care products and 58 per cent of all cars in the past year. 

They represent 83 per cent of households with savings or 

securities over $500,000. 

Brian Norman said he wasn’t surprised at the statistic on 

car purchases, based on the clients who come through the 

door of his Kia Motors dealership. And he is well aware that 

the younger mature market differs a great deal from the 

Boomer car buyers. 

Older Boomers are more concerned about what a car says 

about them, it is “a statement about who you are, or who you 

think you are.” 

Speaking for himself, he said: “Our age group, once it 


Technology 

Nexicom: A Local 

Security Provider 

Nexicom is already well known 

for internet, telephone and cable 

TV services – now it is in 

the forefront of home and business security 

systems. 

The local, family owned company 

has a variety of security products and 

systems that will protect families and 

property throughout Central Ontario 

against intrusion, fire, medical and environmental 

emergencies. 

Nexicom’s CANASA (Canadian Security 

Association) certified technicians 

install and service systems throughout 

the City of Peterborough and the County 

of Peterborough as well as into cottage 

country. 

Jason Kennedy, one of Nexicom’s 

technicians, says security systems can 

cover the whole building and are monitored 

24 hours a day from a live station. 

They can be wired or wireless and are 

transferable to other properties. 

“Systems can cover the perimeter, 

with door contacts, motion sensors and 

smoke sensors. We have some specialty 

items like sump pump sensors in case of 

basement flooding, also high temperature 

and low temperature sensors. If the 

furnace kicks off when you are away, it 

advises if the temperature is low so water 

pipes don’t freeze,” he says. “We also 

have carbon monoxide detectors.” 

“All systems are battery backed up 

and the functionality of the system is 

monitored,” continues Kennedy. “If you 

are away and a motion sensor breaks 

down, we get a call to fix it, the same if 

the power goes out. That’s through the 

24-hour monitoring system. All of our 

alarms send out a test signal and we get 

daily reports by email from each system. 

If something goes wrong, we hear within 

24 hours and we can address the problem.” 

Nexicom offers a variety of security 

camera system which are accessible 

through the internet. People can view 

their businesses from remote locations 

24 hours a day in real time over the internet. 

Nexicom is also now able to provide 

primary and backup alarm monitoring 

via the internet and cellular 

service. 

Not only are Nexicom’s security rates 

comparable to the competition, they can 

offer you even more savings when you 

bundle your security with your business 

internet and phone! 

Consultation is free and Nexicom is a 

registered CANASA dealer. CANASA 

provides a certificate for insurance companies 

that may reduce premiums upon 

installation of monitored alarm systems. 

When you think SECURITY, think 

NEXICOM! Call 1-888-639-4266 for 

information. 


usiness NEWS 

EXPERTS SPEAK 

SIGNARAMA Peterborough Partners With 

Scene Media for Citybanners Venture 

SIGNARAMA Peterborough co-owner Morgan Smith 

knows the sign industry. After five years in the business, 

Smith realized one of his franchise’s most popular 

products was being under-used, even wasted and was 

left to face the sometimes brutal Canadian weather. 

“Pole banners are a great publicity tool for organizations 

and events,” Smith said. “However, they are often 

time-stamped causing them to be out-dated and made 

essentially useless after the event happens.” 

Additionally, the standby installation techniques and 

pole banner hardware did little to protect the banners 

from harsh weather conditions. This is where the 

partnership with Scene Media came into play. According 

to Smith, Scene Media has developed a wind spill 

technology hardware system that allows the pole 

banners to flex in the wind – saving the pole and banners 

from inclement weather. 

“The Citybanners product is guaranteed to last 

through even the toughest weather conditions,” said 

Smith. “We stand behind our product 100% and offer 

servicing and maintenance as well as design support.” 

Additionally, a feature and selling point of Citybanners 

is the underlying environmental focus of the 

program. Citybanners plans to sustain an ongoing supply 

of used banners and raw material to provide work for a 

sewing micro business in the Philippines. Here, the banners 

Sarah Gardner has opened Canadian Ad Vantage Embroidered Apparel, 

Locally owned and operated here in Peterborough. Open from 8am to 4 pm 

daily. Canadian Ad Vantage Embroidered Apparel specializes in custom 

embroidery. With years of industry experience, this in house embroidery 

shop offers free estimates, thousands of stock designs for that special 

event or to have your own logo custom digitized. Canadian Ad Vantage 

Embroidered Apparel also offers any and all promotional products. Do 

will be re-used to craft functional, durable and ecofriendly 

bags and totes. 

“Because our banners are made of such durable 

material and are very aesthetically pleasing, it makes 

sense to somehow re-use them,” said Smith. “Once these 

banners have outlived their use for events, they can then 

be reused to create beautiful bags.” 

Smith plans to offer the Citybanners concept to other 

SIGNARAMA franchises throughout North America who 

will then sell the Citybanners product to their clients. 

Currently, Citybanners has approached SIGNARAMA 

locations throughout North America. Some franchises 

that have already signed on to the concept include BC, 

Alberta, Saskatchewan, Ontario, NB, Michigan, Kentucky, 

North Carolina, Florida and California. 

“The response from the SIGNARAMA owners has been 

positive,” said Smith. “They understand and appreciate 

what we are trying to do and want to implement our 

system in their own businesses in order to help their 

clients achieve maximum use out of their banners as well 

as become good stewards of the environment.” 

More information on Citybanners can be found at 

www.citybanners.com. For more information about 

SIGNARAMA Peterborough, visit www.signaramapeterborough.com 

or call 705-742-9994 

you need shirts, jackets, mugs, pens, hats or something for an upcoming 

trade show or family reunion With no minimum orders on embroidery, 

Canadian Ad Vantage Embroidered Apparel brings large corporation 

promotions and branding to small business clients. Working everyday 

to support community events like yours.... Allow our knowledge to 

work to your AD Vantage. Give Sarah a call at Canadian Ad Vantage 

Embroidered Apparel at 868-1110 or advantageembroidery@bell.net 

Filling the Gap! 

CFIB Welcomes Official 

Start To Credit And Debit 

Card Code Of Conduct 

The Code of Conduct for the Credit and 

Debit Card Industry in Canada was made 

official last monthand has been adopted by 

all the major card brands, including MasterCard 

and Visa. The Canadian Federation 

Rick Zatorski 

of Independent Business (CFIB) and its 107,000 members 

look forward to a fairer playing field in the payments sector, 

following two years of massive merchant fee hikes and unfair 

practices on the part of some card brands, banks and card processors 

(acquirer). 

The new Code is based heavily on proposals by CFIB in 2009 

and gives merchants new powers in their dealings with the 

major card brands. Many important provisions of the Code 

come into effect today, including a new power for merchants to 

cancel a contract without penalty within 90 days if unscheduled 

new or higher fees are imposed. The Code confirms merchants 

are allowed to offer discounts for lower cost payment 

methods, such as cash or debit. 

In addition, the Code places significant restrictions on 

“co-badged” debit cards which will serve to ensure Canada’s 

does not lose its competitive advantage of low cost debit 

services. “Without the Code, Canada’s debit marketplace may 

have looked a lot more like it does in the United States, where 

fees are ten times higher,” noted Dan Kelly, CFIB’s senior 

vice-president of legislative affairs. Visa and MasterCard will 

now have to market their products separately if they choose to 

get into the Canadian debit card business. 

Further details on the specific clauses and changes can be found 

on the CFIB’s website at: www.cfib.ca/english/advocacy/canada/51-banks/1994-cfib.html 

“The Code is a giant step forward in giving small businesses 

the ability to predict and control their costs,” Kelly said. “We 

will continue to monitor the activities of the credit and debit 

card industry to ensure that the rules are being followed.” 

CFIB has pledged to work with the Financial Consumer 

Agency of Canada and the Minister of Finance to oversee the 

implementation of and adherence to the Code. 

For more information or to speak with Dan Kelly, please contact 

Linnet Forand at 613-235-2373. 

• Qualified • Motivated 

• Reliable 

The Staffing Connection 

741-5286 

Issued by the Canadian Federation of Independent 

Business. For further information contact 

the Public Affairs Department at 416-222- 

8022. Rick Zatorski is CFIB’s local District 

Manager. For membership information contact 

him at 705-654-4101 or email him at 

riczat@cfibmail.com, www.cfib.ca 


EXPERTS SPEAK 

EXPERTS SPEAK 

Equipment Breakdown 

Insurance 

If you have purchased a business insurance 

policy, then you are likely confident your business 

property and equipment is now well protected. 

But, business policies do have limitations, and 

exclude loss due to mechanical breakdown, 

Craig Smith 

rupture, and cracking of your equipment. Unless you have purchased 

Equipment Breakdown insurance, you have a gap in your coverage. 

Almost everything that is mechanical, electrical or under pressure 

can be insured for loss due to breakdown. This includes boilers, air 

conditioners, refrigeration units, electrical panels, computers, security 

systems or telephone systems. The purpose of this type of coverage 

is to insure your business against financial losses, property damage, 

spoilage and business interruption losses that result from accidents 

to specified equipment. 

Many of these accidents can be attributed to human error or 

lack of proper maintenance. Safe operation and proper maintenance 

of your equipment is just as important as your insurance policy. 

Accidents that can be attributed to human error include operating 

equipment beyond its capacity, misapplication of equipment, permitting 

dust or dirt to build up on electrical equipment, deliberately bypassing 

safety devices, relying too heavily on automatic devices, 

failing to test auxiliary equipment and improper lay-up or start up 

procedures for seasonal equipment. 

With the purchase of Equipment Breakdown insurance, you 

will receive comprehensive coverage for pressure equipment (cast 

iron boilers, fired coil water heaters, autoclaves, air receivers, etc.), 

mechanical equipment (compressors, pumps, gears, turbines, fans, 

blowers, internal combustion engines, etc.) and electrical equipment 

(electric motors, generators, transformers, switchboards, cables, 

circuit breakers, etc.). Optional extensions to coverage include 

production machines, which includes machines or apparatus 

which process, form, cut, shape, grind or convey product and maintenance 

machines. To ensure optimal insurance coverage for your 

business, Equipment Breakdown insurance is recommended. 

This article submitted by Craig Smith, Commercial Specialist for the 

Co-operators located at 14 – 1135 Lansdowne Street, (Parkway Plaza) 

Peterborough. More information on this topic available at www.cooperators.ca 

or contact Craig Smith at craig_smith@cooperators.ca 

Legal Advice Matters 

To Small Business 

Today’s society has become so litigious 

that’s it’s critical that business people know 

their legal rights. Legal advice and guidance 

in varied forms are absolutely central to any 

small business, without having to absorb a 

Sharla Trudell 

major financial loss. The marketplace makes available 

services to educate people in their legal rights and present 

economic alternatives to the current legal system. Services 

like, PPL Legal Care of Canada and GoSmall Biz provide 

small businesses with affordable access to the legal system and 

consultation opportunities. Here are some reasons your 

business may benefit from the involvement of a lawyer: 

1. You’re starting a business. Lawyers have seen far too many 

business people make the mistake of establishing a business 

without contacting an attorney. A lawyer reviews business 

structure, legal ramifications and other elements designed to 

protect your business and help it flourish. 

2. Review your contracts. In today’s market, contracts shouldn’t 

be based on a smile and a handshake. That means it’s imperative 

for a lawyer to draw up suitable contracts, or review 

every contract you use in your business – this will protect 

your assets and business relationships. 

3.Check your debt collection. As the economy fluctuates 

and money becomes stretched, it can become more difficult 

to collect funds owed to you. An experienced lawyer can 

advise you on suitable collection methodology and resources. 

This approach can avoid you from becoming entangled 

in any legal action against an overzealous collection agency. 

4. Resolve a business dispute! Merely hiring a lawyer will “show 

you mean business”, and may end up getting you the results 

you desire. Moreover, a lawyer can help you avoid lengthy 

and costly court action - an attorney can potentially help a 

bad situation from getting worse. 

A lawyer can help strategize ways to keep the business alive 

and flourishing. 

Sharla Trudell is a certified Management Accountant. She is also an 

independent Associate with PPL Legal Care of Canada Inc. and GoSmallbix. 

com. Sharla provided Prepaid Legal Identity Theft Shield and complete restoration 

services to protect individuals before, during and after a breach has been made. 

For more information, contact her at strudell@sympatico.ca or call 705-761-0200. 

Go online to www.prepaidlegal.com/hub/harlatrudell to view her professional 

services. 

Interested in having your “Experts Speak” column 

published in every issue of the Business Advantage 

Contact Greg Welch at 741-2205 or email admax@nexicom.net 

for more information 

Canadians Close To 

Retirement Not Prepared 

Most of us dream of a comfortable retirement, 

the phase of life where we can sit 

back, relax and enjoy the freedom of not 

having to work. However, a new study found 

that Canadians aged 55-64 agree that, while 

Tom Weichel 

having a guaranteed stream of income during retirement is 

their main goal, the majority don’t know how to achieve this. 

According to the fourth annual Workplace Report on Retirement 

Planning, older workers want the guaranteed retirement 

income that traditional pension plans provide. The study 

confirms that these workers are actively saving for retirement, 

but are not aware of the income distribution opportunities 

available. In short, near-retirees simply do not know how to take 

advantage of their retirement nest egg once they stop working. 

Steady Income Important – The survey indicates that some 83% 

of near-retirees believe it is “very important” to generate an income 

that provides for a comfortable retirement. But barely 20% are 

well informed on how to do so. Moreover, only 15% of those surveyed 

are focused on generating retirement income, while 41% are 

continuing to concentrate on building a nest egg, 23% on preserving 

and protecting their savings, and 20% on achieving better returns. 

Survey Results Revealing – Even more disturbing is the fact 

that when asked to give themselves a grade on their retirement 

preparedness, 53 per cent awarded themselves a C or lower, 

casting doubt on the ability of older workers to “graduate” to a 

secure retirement. Other notable survey findings included: 

• The majority (90 per cent) of near-retirees are either guessing 

how much income they will have or simply have no idea of the 

amount of income they will be able to generate during retirement. 

• Although a large number of Canadians are nearing retirement, 

more than six out of ten are still focusing on accumulating 

assets or achieving better returns instead of planning on 

how to generate a continual flow of income. 

• Too often near-retirees simply “do the best I can” with retirement 

planning, instead of focusing on specific, retirementcritical 

goals such as a targeted level of income. 

• Nine out of ten near-retirees agree that it is crucial not to run 

out of money in retirement. Just 22 per cent say they would 

tap into their savings for income early in retirement, while 

most would try to hold on to their assets for as long as possible. 

The results of this survey should serve as a wake-up call to 

employers, retirement plan providers and to the nation as a 

whole. Those nearing retirement obviously need assistance in 

managing the payout phase of retirement. 

If you would like more information on how to turn your 

retirement savings into a vehicle to produce a steady flow of 

income, feel free to contact our office for an appointment. 

This article submitted by Tom Weichel CLU of The Protectors Group, 215 George 

St., Peterborough, 748-5181 ext 229, email: tomweichel@protectorsgroup.com 


• COMMUNITY REPRESENTATION 

• ENVIRONMENTAL STEWARDSHIP 

• ECONOMIC DEVELOPMENT 

• ACCOUNTABLE GOVERNMENT 

Making a Difference, 

www.danmcwilliams.ca 

With your support I can succeed in 

MAKING A DIFFERENCE. 

My campaign for City Councillor in Otonabee Ward 1, 

presents a program of change that has 4 key components 

Please vote on October 25th. 

When you do, you will have the opportunity to bring about 

positive change in our community. 

By voting for me you are supporting that change and 

the kind of leadership our city needs. 

40 

September 2010 Business Advantage

Business - Admax Marketing

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