ChannelShift-Gamification

davebriggs

ChannelShift-Gamification

Can Gamification

incentivise Channel Shift?


Gamification

Fun and Theme are not related

Goals + Rules = Challenges

Challenges + Feedback = Achievement


Loyalty


Pay to Play or Free to Play: Starbucks

http://www.pointsmith.com/blog/assessing-perceived-free-to-play-vs-pay-to-play-loyalty-programs/#sthash.HFsr3DS5.dpuf


Bartle Player Types

Explorers (9%)

Achievers (10%)

Socialisers (80%) Killers (1%)


Gamification

• Achievement

– Missions/Quests

– Progress

– Onboarding

– Exclusivity of Access

– Structured Exchanges/Gifting

• Status

– Points, Badges, Leaderboards

– Rewards

– Reputation & Importance

• Power

– Influence

– Group Activity


@nicku

@twrathall


Ideas

• Complete 3 online transactions get a discount

• Get a differentiated service online e.g british gas

• Make online booking fun – splat a rat

• ‘neighbourhood’ points

• Barclay Digital eagles?

• Digital community?

• Onboarding

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