Annual Report 2003 - Clear Media

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GLOSSARY medium outdoor advertising point-of-sale price earnings (P/E) ratio reach The industry term used to describe one of the media advertising outlets, e.g. “television is usually the most expensive advertising medium,” or, where the context requires, an individual product offered in respect of such media. One of the advertising media that communicates to people when they are outside their homes, and includes advertising on billboards, advertising on and in public transportation vehicles and terminals, advertising panels in airports and malls, and advertising on street furniture. A form of advertising at retail locations that is designed to reduce or eliminate the time between a consumer’s awareness of advertising and his decision to make a purchase, e.g. putting the offer right next to the product so purchase decisions (and sales) can be made immediately. Advertisers distinguish point-of-sale advertising in their promotional budget. market price as at balance sheet date/earnings per share. An industry-accepted term which describes the potential effectiveness of a media advertising schedule by reflecting the number of different people who hear or see a commercial campaign. return on asset (net profits attributable to the shareholders / average assets) x 100% return on equity (net profits attributable to the shareholders / total equity) x 100% SDI Ordinance street furniture/street furniture displays transit 12-sheet equivalent frequency gearing ratio The Securities (Disclosure of Interests) Ordinance (Chapter 396 of the Laws of Hong Kong). Includes such forms of outdoor advertising as bus shelters, taxi stands, road signs, phone kiosks, information and newspaper stands, public toilets, free-standing information panels, benches and street lights. Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports. One actual 12-sheet panel, or two 6-sheet panels, or three 4-sheet panels. An industry-accepted method of judging the potential effectiveness of a medium. Frequency reflects the average number of times that an individual is exposed to an advertising message during a specific period of time. The ratio of a company’s net debts to its total equity. (net debts / total equity) x 100% Clear Media Limited Annual Report 2003 94
FINANCIAL SUMMARY 2003 2002 2001 2000 1999 RESULTS (HK$’000) Turnover 488,175 426,916 355,004 260,038 169,782 EBITDA 208,694 180,222 153,556 110,636 72,758 EBIT 105,799 86,295 86,315 61,021 36,223 Net profit 81,784 71,106 58,906 41,690 27,483 CONSOLIDATED BALANCE SHEET DATA (HK$’000) Current assets 710,832 609,554 1,139,174 403,779 327,859 Current liabilities 325,715 299,270 700,562 515,494 417,192 Shareholders’ equity 1,288,373 1,209,750 1,129,798 354,978 312,441 CASH FLOW DATA (HK$’000) Operating cashflow 157,765 100,577 247,894 122,274 52,895 FINANCIAL RATIOS Return on equity (%) 6.3 5.9 5.2 11.7 8.8 Current ratio (times) 2.18 2.04 1.63 0.78 0.79 EBITDA margin (%) 42.7 42.2 43.3 42.5 42.9 Net profit margin (%) 16.8 16.7 16.6 16.0 16.2 THE AGE OF CONSUMERS 95
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OUR GOAL IS TO BE THE BEST AND THE
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CORPORATE PROFILE Clear Media is th
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LETTER FROM THE CHAIRMAN Dear Fello
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INTERVIEW WITH THE CEO THE AGE OF C
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INTERVIEW WITH THE CEO Q: How did C
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INTERVIEW WITH THE CEO Q: What is t
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MANAGEMENT DISCUSSION AND ANALYSIS
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MOBILE Business professionals looki
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CORPORATE GOVERNANCE REPORT busines
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CORPORATE GOVERNANCE REPORT achieve
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CORPORATE GOVERNANCE REPORT Investo
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CORPORATE GOVERNANCE REPORT Media A
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SERVICE INDUSTRY Whatever you’re
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FAQ Q: How do you sustain profitabl
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THE POWER OF OUR NETWORK THE AGE OF
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Page 49 and 50: BIOGRAPHIES OF DIRECTORS Pedro Man
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Annual Report 2003 - Clear Media

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