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7.7 How Is the Future Valued? 135<br />

the view makes a big difference in the price of their unit.<br />

For example, in mid-2009, the New York Times listed two<br />

apartments, both with two bedrooms, for sale in the same<br />

section of Manhattan, one without a view for $850,000<br />

and one with a wonderful view of the Hudson River estuary<br />

for $1,315,000 (Figure 7.8).<br />

Some philosophers suggest that there are specific<br />

characteristics of landscape beauty and that we can use<br />

these characteristics to help us set the value of intangibles.<br />

Some suggest that the three key elements of landscape<br />

beauty are coherence, complexity, and mystery—mystery<br />

in the form of something seen in part but not completely,<br />

or not completely explained. Other philosophers suggest<br />

that the primary aesthetic qualities are unity vividness,<br />

and variety. 15 Unity refers to the quality or wholeness of<br />

the perceived landscape—not <strong>as</strong> an <strong>as</strong>semblage but <strong>as</strong> a<br />

single, harmonious unit. Vividness refers to that quality<br />

of landscape that makes a scene visually striking; it is<br />

related to intensity, novelty, and clarity. People differ in<br />

what they believe are the key qualities of landscape beauty,<br />

but again, almost everyone would agree that the value is<br />

greater than zero.<br />

7.7 How Is the Future Valued?<br />

The discussion about whaling—explaining why whalers<br />

may not find it advantageous to conserve whales—reminds<br />

us of the old saying “A bird in the hand is worth two in the<br />

bush.” In economic terms, a profit now is worth much<br />

more than a profit in the future. This brings up another<br />

economic concept important to environmental issues: the<br />

future value of anything compared with its present value.<br />

Suppose you are dying of thirst in a desert and meet<br />

two people. One offers to sell you a gl<strong>as</strong>s of water now,<br />

and the other offers to sell you a gl<strong>as</strong>s of water if you can<br />

be at the well tomorrow. How much is each gl<strong>as</strong>s worth?<br />

If you believe you will die today without water, the gl<strong>as</strong>s of<br />

water today is worth all your money, and the gl<strong>as</strong>s tomorrow<br />

is worth nothing. If you believe you can live another<br />

day without water, but will die in two days, you might<br />

place more value on tomorrow’s gl<strong>as</strong>s than on today’s,<br />

since it will gain you an extra day—three rather than two.<br />

In practice, things are rarely so simple and distinct.<br />

We know we aren’t going to live forever, so we tend to<br />

value personal wealth and goods more if they are available<br />

now than if they are promised in the future. This<br />

evaluation is made more complex, however, because we<br />

are accustomed to thinking of the future—to planning a<br />

nest egg for retirement or for our children. Indeed, many<br />

people today argue that we have a debt to future generations<br />

and must leave the environment in at le<strong>as</strong>t <strong>as</strong> good a<br />

condition <strong>as</strong> we found it. These people would argue that<br />

the future environment is not to be valued less than the<br />

present one (Figure 7.9).<br />

Incre<strong>as</strong>ing future value<br />

Economic value<br />

1.0<br />

Constant value over time<br />

Declining future value<br />

Today<br />

Time<br />

Future<br />

FIGURE 7.8 A view from a New York City apartment greatly<br />

incre<strong>as</strong>ed its price compared with similar apartments without<br />

a view.<br />

FIGURE 7.9 Economic value <strong>as</strong> a function of time—a way<br />

of comparing the value of having something now with the value of<br />

having it in the future. A negative value means that there is more<br />

value attached to having something in the present than having it in<br />

the future. A positive value means that there is more value attached<br />

to having something in the future than having it today.

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