business publication circulation statement for ... - Feedlot Magazine

BUSINESS PUBLICATION CIRCULATION STATEMENT

FOR THE 6 MONTH PERIOD ENDED DECEMBER 2008

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide

believes this is a judgment, which must be made by the user of the report.

No. 999/12-08

Two Corporate Drive, Ninth Floor

Shelton, CT 06484-6259

Phone: +1 203.447.2800

FAX: +1 203.447.2900

www.bpaww.com

A not-for-profit organization since 1931,

BPA Worldwide is governed by a tripartite

board comprising media owners,

advertising agencies and advertisers.

Spanning 25 countries, BPA serves more

than 2,000 B-to-B publications and 500

consumer magazines, plus newspapers,

events, Web sites, email newsletters,

databases, wireless and other advertisersupported

media-as well as more than

2,600 advertiser and agency members.

Visit www.bpaww.com for the latest audit

reports, membership information and

publishing and advertising industry news.

Feed-Lot Magazine Inc.

116 E. Long Street

Dighton, KS 67839

Tel.: (620) 397-2838

Fax: (620) 397-2839

Website: www.feedlotmagazine.com

Email: feedlot@st-tel.net

Official Publication of: None

Established: 1992

Issues Per Year: 6

FIELD SERVED

FEED LOT serves feedlots and cow/calf operations in the beef industry who meet one or more of the

following criteria: (1) feed 500 or more head annually on grains and concentrates; and/or (2) maintain an

inventory of 500 or more beef cows; and/or (3) backgrounders; and/or (4) stocker/grower,

preconditioner; and/or (5) veterinarian, nutritionist; and/or practice.

DEFINITION OF RECIPIENT QUALIFICATION

Qualified recipients are owners, managers, supervisory or technical personnel, including veterinarians,

nutritionists and/or practices, and other titled and non-titled personnel of feedlot or cattle operations

who meet one or more of field served criteria.

AVERAGE NON-QUALIFIED CIRCULATION

NON-QUALIFIED

Not Included Elsewhere

Copies

Other Paid Circulation____________ -

Advertiser and Agency ___________ 293

Rotated or Occasional ___________ -

Allocated for Trade Shows

and Conventions _______________ 267

All Other_______________________ 1,829

TOTAL 2,389

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified Qualified Non-Paid Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent

Individual ______________________ 9,411 100.0 9,411 100.0 - -

Sponsored Individually Addressed __ - - - - - -

Membership Benefit _____________ - - - - - -

Multi-Copy Same Addressee_______ - - - - - -

Single Copy Sales _______________ - - - - - -

TOTAL QUALIFIED CIRCULATION 9,411 100.0 9,411 100.0 - -

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD

2008 Issue

Number

Removed

Number

Added

Qualified

Non-Paid

Qualified

Paid

Total

Qualified

2008 Issue

Number

Removed

Number

Added

Qualified

Non-Paid

Qualified

Paid

Total

Qualified

August __________ 26 85 9,467

September/

October _______ 20 74 9,521

November/

December ____ 1,136 861 9,246

TOTAL 1,182 1,020

FEED LOT MAGAZINE / December 2008

1 www.bpaww.com

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3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2008

This issue is 2.6% or 248 copies below the average of the other 2 issues reported in Paragraph two.

BUSINESS AND INDUSTRY

FEEDLOTS WITH ONE TIME CAPACITY OF OVER 500 HEAD WHO FEED

BEEF CATTLE ON GRAINS AND CONCENTRATES (NUMBER OF HEAD

FED ANNUALLY)

TOTAL

QUALIFIED

PERCENT OF

TOTAL

President/

Owner

Manager,

Foreman/

Supervisor,

Herdsman

FEED LOT MAGAZINE / December 2008

CLASSIFICATION BY TITLE

Veterinarian/

Nutritionist

Consultant

Other titled

and non-titled

copies

30,000+ (head)_________________________________ 470 5.1 129 267 20 9 45

10,000-29,999 (head)_____________________________ 510 5.5 246 231 6 4 23

5,000-9,999 (head) ______________________________ 496 5.4 311 151 5 5 24

3,000-4,999 (head) ______________________________ 398 4.3 286 86 5 5 16

1,000-2,999 (head) ______________________________ 1,868 20.2 919 135 14 9 791

500-999 _____________________________________ 2,063 22.3 1,724 192 47 23 77

Subtotal 5,805 62.8 3,615 1,062 97 55 976

Qualified in category other than above (See Note 1) ____________ 3,441 37.2 1,927 193 1,089 121 111

500 HEAD AND OVER BEEF COW/CALF OPERATORS (ANNUAL

INVENTORY MAINTAINED)

Total 9,246 100.0 5,542 1,255 1,186 176 1,087

3,000+ (head)__________________________________ 159 1.7 75 50 19 9 6

2,000-2,999 (head) ______________________________ 82 0.9 61 16 1 - 4

1,000-1,999 (head) ______________________________ 342 3.7 264 55 5 6 12

500-999 (head)_________________________________ 2,424 26.2 2,026 251 49 17 81

SUB TOTAL 3,007 32.5 2,426 372 74 32 103

Qualified in category other than above (See Note 1) ____________ 6,239 67.5 3,116 883 1,112 144 984

OPERATORS WHO ARE A BACKGROUNDER, STOCKER/GROWER,

Total 9,246 100.0 5,542 1,255 1,186 176 1,087

1,000+ (head)__________________________________ 1,095 11.8 907 139 9 13 27

500-999 (head)_________________________________ 608 6.6 513 72 8 1 14

400-499 (head)_________________________________ 158 1.7 143 11 3 1 -

300-399 (head)_________________________________ 217 2.3 189 19 2 1 6

200-299 (head)_________________________________ 266 2.9 236 17 4 1 8

100-199 (head)_________________________________ 367 4.0 321 23 8 1 14

Subtotal 2,711 29.3 2,309 281 34 18 69

Seedstocker/Breeder _____________________________ 837 9.1 681 112 12 6 26

Veterinarian / Nutritionist and/or Practice__________________ 1,273 13.8 49 15 1,052 112 45

Qualified in category other than above (See Note (Note 1)_________ 4,425 47.9 2,503 847 88 40 947

TOTAL QUALIFIED CIRCULATION 9,246 100.0 5,542 1,255 1,186 176 1,087

Note 1: Qualified recipients who meet at least one, but not all, of the above qualifications.

PERCENT 100.0 - 59.9 13.6 12.8 1.9 11.8

www.bpaww.com 2

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3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2008

Qualified Within

QUALIFICATION SOURCE 1 year 2 years 3 years

Qualified

Non-Paid

FEED LOT MAGAZINE / December 2008

Qualified

Paid

Total

Qualified

I. TOTAL – Personal direct request from the recipient: __________________________________________ 4,511 2,727 - 7,238 78.3

a. Written _____________________________________________________________________________ 3,017 1,088 - 4,105 44.4

b. Telecommunication ___________________________________________________________________ 678 1,439 - 2,117 22.9

c. Electronic ___________________________________________________________________________ 816 200 - 1,016 11.0

II. TOTAL– Request from recipient’s company: _________________________________________________ 27 48 - 75 0.8

a. Written _____________________________________________________________________________ 7 3 - 10 0.1

b. Telecommunication ___________________________________________________________________ 20 45 - 65 0.7

c. Electronic ___________________________________________________________________________ - - - - -

III. TOTAL – Membership Benefit: ____________________________________________________________ - - - - -

a. Individual ___________________________________________________________________________ - - - - -

b. Organizational _______________________________________________________________________ - - - - -

IV. TOTAL – Communication from recipient or recipient’s company (other than request): _______________ - - - - -

a. Written _____________________________________________________________________________ - - - - -

b. Telecommunication ___________________________________________________________________ - - - - -

c. Electronic ___________________________________________________________________________ - - - - -

V. TOTAL – Sources other than above (listed alphabetically): _____________________________________ 1,851 82 - 1,933 20.9

*Association rosters and directories _______________________________________________________ 1,828 72 - 1,900 20.5

Business directories ____________________________________________________________________ - - - - -

Independent field reports ________________________________________________________________ - - - - -

Licensees – National, State or Local Government ____________________________________________ - - - - -

Manufacturer’s, distributor’s and wholesaler’s lists ___________________________________________ - - - - -

*Other sources ________________________________________________________________________ 23 10 - 33 0.4

VI. TOTAL – Single Copy Sales: _______________________________________________________________ - - - - -

TOTAL QUALIFIED CIRCULATION 6,389 2,857 - 9,246 100.0

*See Paragraph 11 PERCENT 69.1 30.9 - 100.0 -

3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2008

MAILING ADDRESS

Qualified

Non-Paid

Qualified

Paid

Total

Qualified

Individuals by name and title and/or function _________________________________________________________________ 8,335 90.1

Individuals by name only ___________________________________________________________________________________ 588 6.4

Titles or functions only ____________________________________________________________________________________ 38 0.4

Company names only _____________________________________________________________________________________ 285 3.1

Multi-Copy Same Addressee copies __________________________________________________________________________ - -

Single Copy Sales _________________________________________________________________________________________ - -

TOTAL QUALIFIED CIRCULATION 9,246 100.0

Percent

Percent

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2008

State & Zip Code Total Qualified Percent

039-049 Maine ____________________________ 3

030-038 New Hampshire _____________________ 2

050-059 Vermont___________________________ 4

010-027 Massachusetts _____________________ 1

028-029 Rhode Island _______________________ 2

060-069 Connecticut ________________________ 2

NEW ENGLAND 14 0.2

100-149 New York __________________________ 22

070-089 New Jersey ________________________ 6

150-196 Pennsylvania _______________________ 53

MIDDLE ATLANTIC 81 0.9

430-459 Ohio______________________________ 70

460-479 Indiana ___________________________ 81

600-629 Illinois ____________________________ 179

480-499 Michigan __________________________ 91

530-549 Wisconsin _________________________ 79

EAST NO. CENTRAL 500 5.4

550-567 Minnesota _________________________ 222

500-528 Iowa______________________________ 605

630-658 Missouri___________________________ 312

580-588 North Dakota _______________________ 221

570-577 South Dakota_______________________ 451

680-693 Nebraska__________________________ 1,067

660-679 Kansas ___________________________ 1,351

WEST NO. CENTRAL 4,229 45.7

197-199 Delaware __________________________ 8

206-219 Maryland __________________________ 7

200-205 Washington, DC _____________________ 1

220-246 Virginia ___________________________ 70

247-268 West Virginia _______________________ 22

270-289 North Carolina ______________________ 48

290-299 South Carolina______________________ 24

300-319 Georgia ___________________________ 75

320-349 Florida ____________________________ 107

SOUTH ATLANTIC 362 3.9

State & Zip Code Total Qualified Percent

400-427 Kentucky___________________________ 96

370-385 Tennessee _________________________ 80

350-369 Alabama ___________________________ 82

386-397 Mississippi _________________________ 52

EAST SO. CENTRAL 310 3.4

716-729 Arkansas___________________________ 73

700-714 Louisiana __________________________ 38

730-749 Oklahoma __________________________ 425

750-799 Texas _____________________________ 1,126

WEST SO. CENTRAL 1,662 18.0

590-599 Montana ___________________________ 407

832-838 Idaho _____________________________ 156

820-831 Wyoming___________________________ 138

800-816 Colorado ___________________________ 656

870-884 New Mexico ________________________ 106

850-865 Arizona ____________________________ 78

840-847 Utah ______________________________ 52

889-898 Nevada ____________________________ 37

MOUNTAIN 1,630 17.6

995-999 Alaska_____________________________ 4

980-994 Washington_________________________ 86

970-979 Oregon ____________________________ 97

900-961 California __________________________ 261

967-968 Hawaii_____________________________ 10

PACIFIC 458 5.0

UNITED STATES 9,246 100.0

969 & 004-009 U.S. Territories _________________ -

Canada ___________________________________ -

Mexico____________________________________ -

Other International __________________________ -

APO/FPO __________________________________ -

TOTAL QUALIFIED CIRCULATION 9,246 100.0

3 www.bpaww.com

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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL AUDITED QUALIFIED

CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS

Audited

Data

Audited

Data

Audited

Data

6-Month Period Ended: 2005 2006 2007

Audited

Data

January -

June

2008

Circulation

Claim

July -

December

2008*

Total Audit Average

Qualified: _________ 9,655 9,626 9,365 9,354 9,411

Qualified Non-Paid: __ 9,655 9,626 9,365 9,354 9,411

Qualified Paid:______ - - - - -

Post Expire Copies

included in Paid

Circulation: ________ **NC **NC **NC **NC **NC

Average Annual Order

Price: _____________ **NC **NC **NC **NC **NC

*NOTE: July-December 2008 data is unaudited. With each successive year, new data will

be added until six 6-month periods are displayed.

**NC = None Claimed.

FEED LOT MAGAZINE / December 2008

10. PAID CIRCULATION DATA

**NC Average Annual Subscription Order Price for the Period.

(includes promotional incentive value, if any)

6 Issues Per Year

**NC

**NC

All Single Copy Sales Prices for the Period

Renewal Rate of Paid Subscribers (Optional)

11. ADDITIONAL DATA

PARAGRAPH 3b:

Association rosters and directories include 3 sources of circulation for quantities of 508 copies or 5.5% to 759 copies or 8.2%.

Other Sources include 4 sources of circulation for quantities of 1 copy or -% to 29 copies or 0.3%.

PARAGRAPHS 5 THROUGH 8 ARE NOT REQUIRED.

PUBLISHER’S AFFIDAVIT

We hereby make oath and say that all data set forth in this statement are true.

Robert Strong, President

Annita Lorimor, Circulation Manager

(At least one of the above signatures must be that of an officer of the publishing company or its

authorized representative.)

IMPORTANT NOTE:

This unaudited circulation statement has been checked against the previous audit report.

It will be included in the annual audit made by BPA Worldwide.

Date signed December 11, 2008

State

Kansas

County

Lane

Received by BPA Worldwide December 11, 2008

Type

PJ

ID Number

F133P0D8

www.bpaww.com

Copyright © 2008 BPA Worldwide. All rights reserved.

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