Hotel and Tourism Management
Accreditation is a tool to monitor, assess and evaluate
the standards and quality of higher education institutions
and programs. Successful accreditation indicates that
the institution meets or exceeds the standards set by an
accreditation organization, and ensures students they will
receive a high level of education.
Why is accreditation important?
• It ensures students, their families and future employers
that an institution or program provides high quality
education. It gives reassurance of the degree’s value,
now and in the future.
• Students who apply for grants and loans need to attend a
business school, university or program that is accredited.
• Employers require a business school, university or
program to be accredited before deciding to provide
tuition assistance to current employees, evaluating the
credentials of new employees or making a charitable
• Governments require that a college, university or
program is accredited in order to be eligible for federal
grants and loans or other funds.
The Maastricht School of Management’s MBA programs have been
accredited by the Association of MBAs (AMBA), the Association of
Collegiate Business Schools (ACBSP), the Assembly of Collegiate
Business Education (IACBE) and the Dutch Flemish Accreditation
Organization (NVAO]. The Dutch Ministry of Education, Culture and
Science endorses the academic standards of Maastricht School
of Management’s MBA degree. The MBA program complies with
the standards upheld by the Higher Education Quality Control
Organization of The Netherlands.
The Maastricht Hotel Management School is an officially
recognized institution of higher education in The Netherlands.
Our partnership with the renowned Maastricht School
of Management enables us to offer a very professional,
internationally recognized and authorized MBA program,
including an extensive specialization in Hotel and Tourism
Since its foundation in 1950, the Maastricht Hotel Management
School has built up an excellent reputation. The internationally
acclaimed school is in the top 10 of Hotel Management Schools
worldwide. In 2010, the MHMS was chosen as the best Hotel
Management School in The Netherlands, scoring particularly
well on graduation rates, number of contact hours and facilities
With passion, style and responsibility as its core values, the
Maastricht School of Management and the Maastricht Hotel
Management School truly provide you with the best of both
worlds: a world class, accredited MBA program complemented
by outstanding Hotel and Tourism Management specialization
courses from international experts in the hospitality industry!
02 - MBA Hotel and Tourism Management
Meet the world
in your classroom
Maastricht Hotel Management School (MHMS)
Founded in 1950, the Maastricht Hotel Management School is the number 1 Hotel Management School in The Netherlands, and is in
the top 10 of Hotel Management Schools worldwide. Its global network of partner institutions and the diversity in cultural backgrounds
of its enterprising students clearly demonstrate this. The MHMS is also the driving force behind the one-year (!) MBA specialization
in Hotel and Tourism Management, which is offered in close collaboration with the Maastricht School of Management. Offering this
MBA program together with MSM creates a unique multicultural learning-experience, with about 75 - 100 students from over
35 different countries present in the MBA classroom. Where else would you be able to follow an MBA program in such an international
environment? MHMS and MSM are proud to offer you this exciting experience. After the foundation and the core phases of the MBA
program, the students spread out over the different specializations. One of these is the Hotel and Tourism Management specialization.
Because of its outstanding reputation, the Maastricht Hotel Management School is collaborating with first class institutions
worldwide, including Penn State University (the nr. 2 Hotel Management study in the USA), the Chinese University of Hong Kong
(the nr. 1 Hotel Management study in China). Together with Zuyd University, of which the MHMS is a faculty, these institutions set
up the Global Hospitality Management Program. This three semester program provides third year students with extensive exposure
to different cultures and hospitality environments. The postgraduate Innovative Hospitality Management program is a collaboration
between MHMS and the ESADE Escola Universitaria de Turisme St. Ignasi in Barcelona, Spain. This program is directed at graduates
with a particular interest in the creative and multicultural aspects of the hospitality industry.
The MHMS developed the Hotel and Tourism Management specialization out of a desire to offer first class education in hospitality
management. It will be no surprise that this specialization is attracting students from all over the world.
Maastricht School of Management (MSM)
For more than half a century, the Maastricht School of Management has fostered international cooperation through education,
technology and research. Worldwide the school offers several accredited high-quality management degree programs (MBA, EMBA,
MM, DBA, PhD). Students have the opportunity to follow the programs either in Maastricht or on one of the 25 outreach locations.
With more than 2000 students annually graduating in more than 20 countries, the MSM is the most international business school
in The Netherlands. This results in an extensive global network of alumni.
Why should you choose the MBA program offered by MSM and MHMS?
Today’s global business environment needs executives who recognize worldwide trends and respond successfully to them.
The MSM/MHMS MBA program raises the standards of management knowledge and practice through the study and understanding
of business administration theory based on empirical research. Our MBA students share their experiences and expertise with
fellow students and faculty members from all over the world. An innovative and stimulating multicultural learning - environment is
created, one in which the participants’ knowledge and skills are continuously challenged both inside and outside the classroom.
Join us, and meet the world in your classroom!
MBA Hotel and Tourism Management - 03
04 - MBA Hotel and Tourism Management
Excellence in teaching
Our teaching methodology
We stimulate critical thinking and transform management
problems into opportunities from a multidisciplinary and
Unique to the Maastricht School of Management and the
Maastricht Hotel Management School is our emphasis on
working efficiently and effectively in multicultural groups,
an invaluable skill for the modern manager. Group members
are carefully selected in order to maximize the learning
opportunity in an environment that fosters collaboration with
fellow members from different cultures and backgrounds.
We have a comprehensive program that still allows for
personalization and flexibility.
The program consists of four segments: Foundation - provides
a solid knowledge base in each of the major management
disciplines. Core - multidisciplinary courses with a broader
focus. Specialization –students move to the MHMS and its
campus for the Hotel and Tourism Management specialization
phase of the program, consisting of a number of expert
specialization courses. Performance – writing a Master Thesis
based on a current business research project.
We teach both concepts and theories of business administration,
as well as requiring our students to perform practical exercises.
Lectures, problem-based learning assignments, case study
analyses, seminars, discussions and independent study all
play important roles in our methodology. Case studies provide
a vehicle for identifying problems, analyzing them, developing
solutions and ways to implement them.
• An MBA degree can help you to return to your respective
organization with promising career prospects and greater
• An MBA degree provides you with the skills to take on
new responsibilities with increased opportunities for
• An MBA degree opens doors to new positions, with higher
The advantages of choosing the MSM/MHMS
MBA program are obvious:
• Internationally accredited program.
• Multidisciplinary teaching methodology.
• Comprehensive and flexible program.
• Culturally diverse student body.
• Dedicated international faculty and staff.
• Globally networked knowledge community.
MBA Hotel and Tourism Management - 05
An international outlook
MBA Hotel and
I started my MBA Hotel and Tourism Management in September
2009, and I am now in the process of finishing my master thesis.
Before starting the MBA study I have been working in Barcelona,
Amsterdam and London, for several hotels in the luxury segment
and for a well-known international restaurant chain. After the
successful completion of my MBA study I aspire a job on an
international level. Creating new business ventures, opening new
hotels or planning and managing change projects. Preferably in
London, or maybe a job involving hallmark events like the Olympic
Games or the World Cup. Events like these have enormous
consequences for the hotel industry and tourism in general, and
the high paced challenges surrounding them really appeal to me.
I already have a bachelor’s degree in hospitality management, but
when I started working in the hospitality industry, I realized that I
was hitting an invisible wall which prevented me from growing. I
seemed to be lacking certain information or knowledge, and when
I heard about the MBA study Hotel and Tourism Management in
Maastricht I decided that one extra year of studying could greatly
benefit me. Especially because I learned that this study really
focused on business and financial aspects, strategy and actual
topics in the hospitality industry.
In just one year, the study has really given me a lot of insights and
definitely enhanced my understanding of the industry. Taking up
this MBA study was a great investment in myself and has turned
me into a real advocate of the MBA program. A lot of people in the
hospitality industry consider hotel and tourism totally different
from other industries. I have now learned that it is much better to
look at the hospitality industry the same way as other industries
and to integrate it in the rest of the world economy. Therefore,
I would definitely recommend an MBA program instead of a
regular master study in hospitality management. Especially when
you aspire a high level function in the hospitality industry.
You only start to realize the added value of the MBA program when
you actually start working together with people from so many
different cultures and industries. Our MBA class had students from
over 35 countries, originating from government organizations to
accounting and finance, project management and of course the
hospitality industry. I built an impressive international network,
and made friends for life! For me, the largest added value may
not even have been the actual content of the MBA program,
but the international focus and the learning experience derived
from cooperating with people from so many different countries
and industries on a daily basis. This multicultural background
is of course particularly relevant to the hospitality industry,
which is a real people-oriented industry. For me, the real value
of the program was in the (sometimes very intensive) hands-on
experience of cooperating, communicating, working together on
projects, discovering leadership and team roles. Sure, you can
learn all of those things from books, but you will really start to
understand the value of it by experiencing it hands on. Additionally,
the teachers at the Maastricht Hotel Management School did
an excellent job in integrating the hospitality specialization
courses into the MBA program. I was really impressed with their
professional knowledge, with the content of the specialization
courses and the way they succeeded in linking the courses with the
rest of the MBA program.
If you really have the ambition to work in the hospitality industry on
an international level, the MBA Hotel and Tourism Management is
the way to go!
06 - MBA Hotel and Tourism Management
MBA program - specialization
Hotel and Tourism Management
The Maastricht School of Management provides a comprehensive post-graduate education
in business administration to young and midcareer professionals. Its mission is to advance
students’ knowledge of management and to train them to be leaders in a dynamic global
Several specializations are available to students. Apart from Hotel and Tourism
Management, these include Accounting & Finance, Corporate Strategy & Economic
Policy, Management Information Systems and International Business.
The Hotel and Tourism Management specialization is a postexperience
program, meaning it is available exclusively to
people with a bachelor’s degree and at least three years of
working experience in the hospitality industry. The fact that
it is a one-year program, makes it ideal for students with
full-time jobs, who cannot afford to take two years off. The
program starts in September, with approx. 75-100 students
attending the generic eight-month MBA program (Foundation
and Core) at the Maastricht School of Management.
The Foundation and Core courses deal with typical financial
and management issues, cultural diversity, global supply
chain management and global corporate strategy.
In May, the Hotel and Tourism Management students shift
their focus to the Maastricht Hotel Management School,
which is responsible for the Specialization phase of the
MBA program. Actually, the MHMS institution has three
distinct foundations: the renowned Hotel School itself (mission
statement: choose the next step in hospitality), the recently
opened Teaching Hotel Château Bethlehem (feel the next
step) and training/consultancy (share the next step).
Château Bethlehem is a 13th century castle turned into a
design hotel. The hotel offers 26 unique design rooms (each
designed by Dutch top designers), a restaurant, two bars and
six conference rooms.
The Hotel and Management specialization courses focus
on specific aspects of the hospitality industry, and are all
concluded by a written exam. Four main topics are addressed:
• Hospitality Service Marketing (completely focused on the
marketing of hospitality services in the hotel and tourism
industry, e.g. how to cope with booking sites, social media
and other next generation marketing tools)
• Quality Management in the Hospitality Industry (how do we
distinguish ourselves from the competition, and how do we
create those ‘magic moments’ for our guests while meeting
ISO and other standards)
• Tourism Management (including hot topics like
sustainability and minimizing the carbon footprint)
• Integrative Module (combines and integrates all of the above)
The MBA program is completed by a master thesis (MBA
Both the Maastricht Hotel Management School and the
Maastricht School of Management strive for excellence, which
is why all specialization courses are conducted by renowned
lecturers (both Ph.D.’s and international experts). Clearly, the
state-of-the-art curriculum and surroundings contribute to
the vibrant academic environment of both schools.
Note: the Maastricht School of Management and the Maastricht Hotel Management School reserve the right to withdraw a specialization from the program if the
minimum number of participants is not met or to change the name and contents of a course due to evolving market trends.
MBA Hotel and Tourism Management - 07
September October November December January February March
• Quantitative Methods
• Financial Management
• Managerial Economics
• Accounting for Managers I (Financial Accounting)
• Accounting for Managers II (Management Accounting)
ECTS Credits: 15
Total foundation: 120 hours
No. of teaching days: 20 days
• Business in the Global Arena
• Finance in International Markets
• Managing Cultural Diversity
• Marketing in a global context
• Global Supply Chain Management
• Leading Change in Multinationals (corporate level)
• Innovation & New Business Ventures
• Global Corporate Strategy
Specialization: Hotel and Tourism Management
• Service Marketing in the Hospitality industry
• Quality Management in the Hospitality industry
• Tourism Management
• Integrative Module (combining 1,2, and 3)
ECTS Credits: 13
Total Specialization: 104 hours
No. of teaching days: 17 days
Master Thesis (Business Project)
ECTS Credits: 20
Total 1-year MBA program
ECTS credits: 80
Total 1-year MBA program: 640 hours
ECTS Credits: 32
Total MSM Core: 256 hours
No. of teaching days: 40 days
• ECTS stands for European Credit Transfer System
• One credit corresponds with 8 teaching hours
08 - MBA Hotel and Tourism Management
Specialization Performance Graduation
April May June July August September
MBA Hotel and Tourism Management - 09
The requirements and procedures necessary for admission to
the Maastricht School of Management and the Maastricht Hotel
Management School ensure that the high quality of the Hotel and
Tourism Management MBA program is maintained. Candidates are
admitted on a competitive basis.
The main requirements for admission to the MBA program and
the Hotel and Tourism Management specialization courses are:
• Bachelor’s degree or equivalent from a recognized
university, preferably with a foundation in economics and
• Proof of English proficiency (required if your native language
is not English). Minimum TOEFL score: 550 paper based,
213 computer based, 79 internet based. Minimum IELTS
• GMAT (Graduate Management Admission Test) score of at
least 500 is recommended.
• Three or more years of professional work experience in the
Please check our website for the current MBA Hotel and Tourism
Management tuition fee policy.
More detailed information on the admission requirements and
financial details can be found on our websites: www.msm.nl
10 - MBA Hotel and Tourism Management
MBA Hotel and Tourism Management - 11
Maastricht School of Management - Maastricht Programs Department P.O. Box 1203 telephone +31 43 387 08 08
6201 BE Maastricht fax +31 43 387 08 00
The Netherlands e-mail email@example.com
Endepolsdomein 150 6229 EP Maastricht
Maastricht Hotel Management School - MBA department P.O. Box 3900 telephone +31 43 352 82 82
6202 NX Maastricht fax +31 43 352 82 85
The Netherlands e-mail firstname.lastname@example.org
Bethlehemweg 2 6222 BM Maastricht