What makes KINTEX be a successful exhibition center? - IAEE
What makes KINTEX be a successful exhibition center? - IAEE
What makes KINTEX be a successful exhibition center? - IAEE
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2. <strong>KINTEX</strong>’s 3Vs<br />
(1) Valued Customer – Who to serve?<br />
Big 7 show organizers in Korea<br />
<strong>KINTEX</strong> did not target every customer <strong>be</strong>cause <strong>KINTEX</strong> knew that it needs different segmentation based on valued<br />
customers. <strong>KINTEX</strong> has biggest <strong>exhibition</strong> spaces in Korea, while it is far from downtown of Seoul So <strong>KINTEX</strong> needs<br />
different analysis of its targets. Below questions are firstly reviewed when the targets were selected.<br />
Based on the above questions, <strong>KINTEX</strong> targeted <strong>exhibition</strong>s over 20,000m 2 and discussed with key organizers- Korea<br />
Machinery Fair, Korea Electronics Show, Seoul Food Show, Seoul Motor Show, Seoul International Machine Tool Show,<br />
Kyunghyang Housing Fair and G-Star Game Show. As the situation evolved <strong>KINTEX</strong> could <strong>be</strong> a new place for the 7<br />
show organizers. Even <strong>KINTEX</strong> is far from Seoul, it was not a significant issue for them <strong>be</strong>cause their shows are based on<br />
professional industrial shows so only business-related people can join the shows. These kind of people should visit the shows<br />
even the place is little far <strong>be</strong>cause the shows are related to their own businesses. So <strong>KINTEX</strong> could <strong>be</strong> an attractive new<br />
option, and in 2005, <strong>KINTEX</strong> attracted big 7 trade shows and these shows have gained great success after changing their<br />
venue to <strong>KINTEX</strong>.<br />
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