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SUSTAINABLE APPAREL<br />

ONE YEAR, ONE SUITCASE, ONE COMPANY<br />

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WHERE THE JOURNEY BEGINS...<br />

In 2013, we founded TUR- a fashionable, eco-friendly apparel company. We<br />

had one goal in mind: to provide young women with a full wardrobe where<br />

production does not cause harm to the planet. Using recycled eco-friendly<br />

fabrics and an environmentally conscious business model, we created an<br />

interchangeable ten look collection. There was an opportunity in the market<br />

to combine our customer's love for fashionable and comfortable clothing<br />

with their active lifestyle. Here at TUR we believe that it is our responsibility<br />

to give back to the community. By remaining socially responsible, and using<br />

the latest innovation in fabrics and design, TUR provides its customer with<br />

all of the necessary steps and information to live a sustainable lifestyle while<br />

dressing their best. For the adventurer who loves to explore without being<br />

weighed down by her suitcase, join TUR as we explore the various aspects of<br />

the apparel industry and together we help to change the planet.<br />

3


WHAT MAKES YOU A TUR GIRL?<br />

GABY : I'm never in the same city twice. TUR is a crucial part of my traveling lifestyle. The clothes are lightweight, durable and most<br />

importantly, versatile. It's very easy for me to dress up my wardrobe with my accessories, or dress it down with my sneakers.<br />

DANIELLE : I am naturally a very curious person, I ask a lot of questions, and one of my favorite things to do is watch documentaries.<br />

When it comes to clothing I always trace it back to see just how ethically made it really is. From beginning to end TUR takes every step into<br />

consideration when creating garments, making sure we are as ethical as possible.<br />

SARA : Coming from a small but very active town in Oregon, I was always raised to love the outdoors and all the activities it provides. I<br />

needed fashionable yet functional clothes to go from hiking in the mountains to straight out to dinner. Versatility is a necessity in my wardrobe,<br />

and that's where I came to found TUR.<br />

KATE : Growing up surrounded up by nature, I learned at an early age to respect our environment. I believe that women should feel good<br />

not only in their clothing but also when buying it! TUR clothing is not only made with eco-friendly fabrics, but materials that are made to last.<br />

With a versatile ten piece collection, there will no longer be clothing sitting in the back of your closet. Buying less will help save our planet!<br />

FAITH : Shopping has never really been my thing. TUR offers great quality clothing; I can mix and match my pieces to create a new outfit<br />

everyday. Most of the garments are reversible and have detachable components so most of my friends don't even realize I own less than 20<br />

garments!<br />

5


6<br />

FIND A NEW VIEW


tur provides its customers with<br />

high quality products to amplify<br />

the adventurers' experience for<br />

years to come.<br />

with innovative designs, tur<br />

strives to produce garments that<br />

aesthetically match its timeless and<br />

modern feel.<br />

tur wants its customers to<br />

become part of the journey<br />

of learning and experimenting.<br />

there is no finish line and<br />

this book is just a taste<br />

of how you can help give back<br />

to your environment.<br />

with tur, we<br />

can make a difference.<br />

8


VISION:<br />

We aim to be the optimal apparel brand for the enthusiast within all of<br />

us. By designing with longevity in mind, we create the most versatile<br />

collections possible. Our apparel is as much inspired by the outdoors as<br />

it is performance and style. TUR can take you from concerts to weekend<br />

trips, to outdoors adventure, or to a city dinner. Our products are<br />

dedicated to your versatile lifestyle. Not only do we strive to empower<br />

women through our designs, but to stay a socially conscious company<br />

while doing so. Producing our garments does not have to come at the cost<br />

of our loved environment.<br />

VALUES:<br />

TUR strives to develop products for utility that can last you for years.<br />

Service is a way of life, and we believe that it is the power of people<br />

which can transform their communities. We understand that through<br />

the production of apparel, from the amount of water being used to the<br />

means of recycling, it is important to reduce our carbon footprint. We<br />

take a sustainable approach with our product design by using eco-friendly<br />

fabrics that will make a change in our world.<br />

9


Where Do You Want To Go?!<br />

PIN THE PLACES THAT YOU WANT TO EXPLORE<br />

10


DID I PACK?<br />

PASSPORT<br />

11


BEHIND THE SCENES<br />

Traveling is the main inspiration behind TUR's designs. We create pieces that inspire you to find a new view through exploring your<br />

surroundings. Our planet is suffering from our fashion habits. The hype in the fast fashion industry is popularizing the idea of<br />

producing garments that only have a lifespan of merely one season. This drives customers to purchase more pieces a year, and<br />

ultimately results in higher textile waste. It’s time to take a step back and look at how together we can turn this industry around.<br />

This is where TUR comes in. TUR was built on the passion for creating mindful apparel and revolutionizing the way people look at<br />

fashion. We strive to create garments that are timeless. Through the journey of developing this company, we have studied the<br />

different needs of clothing for various adventures. With TUR's multi-functional apparel, there is no limit to where your adventure<br />

takes you. Whether you are hiking in an exotic location or having a craft beer at your local brewery, TUR allows you to do it all. We<br />

have created products to accommodate every traveler's need, through a sustainable and adaptable clothing line to best fit a variety of<br />

lifestyles. We look into the process of not only how our fabrics are developed, but how our company was built. Here at TUR, we don't<br />

want to pretend that we have all the answers. Our goal is to continue to learn new ways to become more sustainable, and pass on our<br />

knowledge to you.<br />

Our idea to write this book came from our passion to educate our consumer about ethical practices and sustainable apparel. We want to<br />

build our brand awareness by providing our customer with our research and the knowledge we've gained. TUR wants to inspire you to<br />

get out there and venture out into the world.<br />

13


THE TUR WAY<br />

The International Standards Organization has defined eco-fashions as, “Identifying the general environmental performance of a<br />

product within a product group based on its whole life-cycle in order to contribute to improvements in key environmental measures<br />

and to support sustainable consumption patterns.”<br />

Today, the majority of clothing is made from low quality fabrics resulting in disposable wardrobes. TUR wants to rewind and go back to<br />

a time where garments were created to last and styles were timeless. We have chosen fabrics that are not only of the best quality, but<br />

are combined with the latest eco-friendly technology. TUR understands that fabric choice is not the only aspect of making a green<br />

garment. Each step of the clothing production process carries the potential for an environmental impact. As a sustainable fashion<br />

company, it is our responsibility to tell the consumer where our clothing comes from. At TUR, we have closely examined and<br />

researched our fabrics and manufacturers, to ensure that our customer receives the highest quality possible. Our manufacturers are<br />

also redesigning their processes and products to reduce their environmental impact. They are reducing energy usage and replacing<br />

fossil fuels with renewable and alternative energy resources when possible. By reducing water usage, waste and emissions volumes,<br />

and reclaiming and recycling materials that would otherwise be disposed of, we are giving them a new purpose.<br />

After much research, we came to the conclusion that the four best fabrics to incorporate in our line are 100% organic Bamboo, 100%<br />

Organic Linen, Lyocell and Recycled Polyester, manufactured by Pratibha Syntex in India and Chenfeng Apparel Co. in China. Turn the<br />

Page to learn about all of the characteristics of our green fabrics.<br />

14


Organic Bamboo<br />

Organic Linen<br />

Organic Bamboo fiber is made from the cellulose extracted from the<br />

bamboo plant, the fastest growing plant in the world.<br />

Linen is the strongest vegetable fiber, two to three times stronger than<br />

cotton. It is very durable and has a long wear lifetime.<br />

SUPERIOR ABSORPTION<br />

EASY CARE<br />

* Resistant to dirt and stains and non-static<br />

THERMAL REGULATING<br />

* Keeps you cool in hot weather and warm in cool weather<br />

THERMAL REGULATING<br />

* Keeps you cool in hot weather and warm in cool weather<br />

100% BIODEGRADABLE<br />

100% BIODEGRADABLE<br />

NATURALLY WRINKLE RESISTANT<br />

UV PROTECTION<br />

16


Recycled Polyester<br />

Lyocell / Tencel<br />

Recycled polyester fiber is made from 100% certified PET bottles.<br />

For every ten bottles used, one pound of fibers is produced.<br />

Lyocell is a natural fiber engineered from wood pulp cellulose in a<br />

waste-free production process when dissolved in a non-toxic organic<br />

RECYCLED<br />

STRONG WHEN WET OR DRY<br />

WATERPROOF<br />

MOISTURE WICKING<br />

* Great for sensitive skin<br />

DURABILITY<br />

* Built for longevity<br />

100% BIODEGRADABLE<br />

UV PROTECTION<br />

NATURALLY WRINKLE RESISTANT<br />

17


TUR's product line emerged from the concept of<br />

fashionable versatility. Each garment has the ability<br />

to transform its function, whether it is reversible<br />

or changes silhouette. TUR's aesthetic is sleek and<br />

simple mixed with innovative design details. The<br />

timeless prints and color story allows for year<br />

round use.<br />

Our collection consists of ten garments that can<br />

be by mixed and matched into over thirty looks,<br />

creating endless outfit options for any adventure<br />

that awaits. Wherever your travels take you, TUR has<br />

you covered.<br />

19


On the Plane<br />

Planes don’t give a lot of leg room. Our<br />

leggings offer the ultimate comfort for<br />

those long flights. Combine it with the cowl<br />

sweater, so you’re as cozy as you can be,<br />

with the ability to unzip the cowl if you get<br />

too warm. Don’t forget to carry on the<br />

Audrey coat, it can make a great blanket!<br />

22


THE SKYLER LEGGING<br />

THE MADISON SWEATSHIRT<br />

THE AUDREY PARKA<br />

55 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Ankle length<br />

Reversible<br />

85 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Detachable Cowl Neck<br />

Reversible<br />

195 Dollars<br />

100% Recycled PET<br />

Detachable Hood<br />

Detachable Sleeve<br />

23


THE RILEY HAREM<br />

THE COOPER TANK<br />

THE EMILY CARDIGAN<br />

24<br />

175 Dollars<br />

100% Tencel<br />

Harem to<br />

Wide Leg<br />

35 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Reversible<br />

120 Dollars<br />

100% Organic Knit linen<br />

Cardigan to<br />

Dress


Gallery Hopping<br />

Wear a timeless outfit to experience<br />

timeless art. TUR’s wide leg pants give you<br />

the flexibility to walk around every inch of<br />

any museum and gallery around the world.<br />

Pair it off with a light-weight tank and<br />

cardigan, just in case their air conditioning<br />

is on full blast.<br />

25


Reading at the Park<br />

The ultimate comfort outfit for relaxing in the<br />

park with a great read. You will be<br />

casual, stylish, yet comfortable in this<br />

layered look. Too hot? Take the vest off to sport<br />

the cute tank underneath. Lay back, relax, and<br />

enjoy the fresh air.<br />

26


THE AUDREY PARKA<br />

THE COOPER TANK<br />

THE RILEY HAREM<br />

195 Dollars<br />

100% Recycled PET<br />

Detachable Hood<br />

Detachable Sleeve<br />

35 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Reversible<br />

175 Dollars<br />

100% Tencel<br />

Harem to<br />

Wide Leg<br />

27


THE TENLEY DRESS<br />

95 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Reversible<br />

28


Girls Night Out<br />

Girls night out! Make the Tenley your go-to<br />

dress for a fun night out on the town.<br />

Comfortable yet sexy, you will receive<br />

compliments all night. Our dress will allow<br />

you to dance the night away.<br />

29


Lunch Break<br />

The perfect outfit for a mid-day pick me up!<br />

You will be the best dressed for lunch with<br />

this seamless outfit, while still keeping the<br />

right amount of casual. Keep it fun and flirty<br />

with the skirt and add the cowl neck scarf as<br />

a charming accessory.<br />

30


THE MADISON SCARF<br />

THE HADLEY TEE<br />

THE BROOKLYN SKORT<br />

85 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Detachable Cowl Neck<br />

Reversible<br />

45 Dollars<br />

95% Organic Knit Linen<br />

Reversible<br />

75 Dollars<br />

100% Tencel<br />

Detachable Skort<br />

31


THE PAIGE BLOUSE<br />

THE BROOKLYN SHORT<br />

32<br />

80 Dollars<br />

100% Tencel<br />

Reversible<br />

75 Dollars<br />

100% Tencel<br />

Detachable Skort


Shopping Day<br />

You don’t want to be weighed down by your<br />

clothing while you’re shopping. Mixing the<br />

Brooklyn shorts with the Paige blouse is<br />

light weight, yet stylish, so you can stay<br />

comfortable while shopping. Try<br />

tucking in the blouse in the front; this will<br />

extenuate your waistline.<br />

33


Take a Hike!<br />

The perfect look for finding a new view. The<br />

vest's pockets allows for ultimate storage of<br />

your extra memory cards and granola bars!<br />

Unzip the cowl neck to reveal a scoop neck<br />

sweatshirt and pair with the stylish<br />

breathable legging.<br />

34


THE AUDREY PARKA<br />

THE MADISON SWEATSHIRT<br />

THE SKYLER LEGGING<br />

195 Dollars<br />

100% Recycled PET<br />

Detachable Hood<br />

Detachable Sleeve<br />

85 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Detachable Cowl Neck<br />

Reversible<br />

55 Dollars<br />

95% Organic Bamboo / 5% Spandex<br />

Ankle length<br />

Reversible<br />

35


THE EMILY DRESS<br />

120 Dollars<br />

100% Organic Knit linen<br />

Cardigan to Dress<br />

36


Dinner Date<br />

Cute boy just asked you out? Don’t panic<br />

about choosing the right outfit for your<br />

impromptu date. We've got you covered!<br />

Transform your cardigan into a classic and<br />

chic dress to look your best and impress<br />

your date.<br />

37


Music Festival<br />

What’s more comfortable than wearing an<br />

oversized T-shirt to a festival? Nothing!<br />

Convert your wide leg pants to harem and<br />

explore your inner bohemian side! Run,<br />

jump and sing your heart out with these<br />

laid-back look.<br />

38


THE RILEY HAREM<br />

THE HADLEY TEE<br />

175 Dollars<br />

100% Tencel<br />

Harem to<br />

Wide Leg<br />

45 Dollars<br />

100% Organic Knit Linen<br />

Reversible<br />

39


THE HADLEY TEE<br />

THE EMILY CARDIGAN<br />

THE BROOKLYN SKORT<br />

45 Dollars<br />

100% Organic Knit Linen<br />

Reversible<br />

120 Dollars<br />

100% Organic Knit linen<br />

Cardigan to<br />

Dress<br />

75 Dollars<br />

100% Tencel<br />

Detachable Skort<br />

40


Bike Ride<br />

Who says you can’t look cute when<br />

exploring a new city on two wheels.<br />

Combining the sleek and sophisticated style<br />

of the Brooklyn shorts and the soft<br />

Hadley Tee, will allow you to stroll around<br />

in a breeze. Just wrap the cardigan around<br />

your waist when you warm up and let your<br />

adventures begin!<br />

41


PEOPLE WHO SHOP AT TUR...<br />

THE AUDREY<br />

$195<br />

THE TENLEY<br />

$95<br />

THE PAIGE<br />

$80<br />

THE BROOKLYN<br />

$75<br />

THE EMILY<br />

$120<br />

THE HADLEY<br />

$45<br />

THE COOPER<br />

$35<br />

THE RILEY<br />

$175<br />

BUY 10 GARMENTS<br />

GET 24 GARMENTS<br />

THE SKYLER<br />

$55<br />

THE MADISON<br />

$85<br />

$960


PEOPLE WHO DON'T SHOP AT TUR...<br />

PARKA<br />

$165<br />

VEST<br />

$90<br />

DRESS<br />

$80<br />

DRESS<br />

$80<br />

BLOUSE<br />

$65<br />

BLOUSE<br />

$65<br />

SHORTS<br />

$65<br />

SKIRT<br />

$75<br />

DRESS<br />

$80<br />

CARDIGAN<br />

$70<br />

TEE<br />

$30<br />

TEE<br />

$30<br />

TANK<br />

$25<br />

TANK<br />

$25<br />

HAREM PANTS<br />

$65<br />

WIDE LEG<br />

$75<br />

BUY 24 GARMENTS<br />

GET 24 GARMENTS<br />

LEGGINGS<br />

$35<br />

LEGGINGS<br />

$35<br />

SWEATER<br />

$60<br />

SWEATER<br />

$60<br />

SCARF<br />

$20<br />

SCARF<br />

$20<br />

TURTLE NECK<br />

$60<br />

TURTLE NECK<br />

$60<br />

$1,435<br />

43


Washing and Drying<br />

LEAH<br />

AMY<br />

Front-Load Dryer<br />

Front-Load Dryer<br />

P L U S<br />

100% Hot Water<br />

45 Minutes in Electric Dryer<br />

15 Cents per kWh<br />

Cost of Water ($/1000gallons) $5.50<br />

7 Loads per Week<br />

P L U S<br />

100% Cold Water<br />

Air Dries<br />

15 Cents per kWh<br />

Cost of Water ($/1000gallons) $5.50<br />

4 Loads per Week<br />

= $587 / ANNUAL<br />

= $106 / ANNUAL


10 TIPS TO BE MORE LIKE AMY<br />

ONE Wear clothes longer between washing<br />

TWO Wash by hand<br />

THREE Use a clothes line<br />

FOUR Use concentrated and biodegradable laundry soap<br />

FIVE Only wash full loads<br />

SIX Only use cold water<br />

SEVEN Avoid using chlorine bleach<br />

EIGHT Clean the lint filter in the dryer after every load to improve air circulation<br />

NINE Look for the ENERGY STAR and Energy Guide labels<br />

TEN Re-use water from the rinse cycle for the next wash<br />

45


Don’t Be Weighed Down By Your Suitcase<br />

FLYING WITH TUR<br />

FLYING WITHOUT TUR<br />

50 POUNDS 12 POUNDS<br />

50 POUNDS 50 POUNDS 22 POUNDS<br />

62 POUNDS 122 POUNDS<br />

47


How to Pack a Suitcase<br />

ROLL - [RŌL] To move forward along a surface by<br />

revolving on an axis or by repeatedly turning over<br />

1 - T-shirts<br />

2 - Light Sweaters<br />

3 - Dresses<br />

FOLD - [FŌLD] To make compact by doubling<br />

or bending over parts<br />

1 - Dress Shirts<br />

2 - Skirts<br />

3 - Trousers<br />

4- Jackets<br />

5 - Thick Sweaters<br />

48


Roll


Did You Know!?<br />

? ? ? ? ?<br />

? ? ?<br />

SEVENTY EIGHT PERCENT<br />

OF PEOPLE DIDN’T KNOW THAT<br />

11 M I L L I O N T O N S<br />

OF TEXTILES ARE TRASHED EACH YEAR<br />

50


HOW to Recycle your TUR<br />

WHEN YOU HAVE LOVED<br />

YOUR TUR PRODUCT TO<br />

THE FULLEST INSTEAD OF<br />

THROWING IT OUT...<br />

TAKE IT TO A TUR RETAIL<br />

LOCATION, GO TO OUR<br />

WEBSITE FOR A LIST OF<br />

ALL THE STORES.<br />

TELL AN EMPLOYEE<br />

YOU WANT TO RECYCLE<br />

YOUR TUR GARMENT<br />

AND GIVE IT A 2ND LIFE!<br />

FOR HELPING US SAVE<br />

THE WORLD, YOU WILL<br />

GET 10% OFF YOUR NEXT<br />

TUR PURCHASE!<br />

51


How Do You Wear Tur?


TAKE PHOTOS<br />

SHOW US! #TUR<br />

SHARE WITH US!<br />

53


CONTINUE YOUR JOURNEY WITH TUR…<br />

We hope that you have learned about the importance of eco-friendly<br />

fashion through our interactive book. Not only does purchasing TUR's<br />

collection save the money in your pockets, but the earth we live, play,<br />

and explore. This book should serve as an inspiration for the start of<br />

your sustainably driven lifestyle. By purchasing TUR's ten-piece collection,<br />

you will save an average of $475 per year, while eliminating waste<br />

production through recycling. Following our washing and drying guidelines<br />

will also help you save an additional $481 per year. Let's continue<br />

to find a new view.<br />

55


.<br />

.<br />

.<br />

the appendix<br />

57


HEADQUARTERSi<br />

Denver, Colorado<br />

Zip Code: 80014<br />

Females: 10, 712<br />

Estimated median : $52,347<br />

Ranked 4th - New Energy Economy<br />

Population 5,024,748 (22nd)<br />

GDP $252.6 Billion (19th)<br />

Alternative Energy : 10% (14th)<br />

TUR's headquarters is located in the green and active state of<br />

Colorado. Not only does it fit our company vision, but stands as<br />

a constant inspiration for our design team. Colorado, famous for<br />

its outdoor recreation, is ranked thirteenth as one of America's<br />

greenest states, and seventh on energy saving and efficiency.<br />

More than 6 of the state's total energy output is from alternative<br />

resources, the eighth best rating in the country.<br />

59


iGUIDELINES WE OPERATE BY<br />

ONE : Transparency<br />

TWO : Traceability of our fabrics<br />

THREE : Sustainability & Environmental Responsibility through all points of production<br />

FOUR : Social Responsibility & Philanthropic Endeavors<br />

FIVE : Ethics & Business Conduct<br />

SIX : Monitoring & Compliance<br />

60


1% FOR THE PLANET<br />

SOCIAL RESPONSIBILITYi<br />

One Percent for the Planet is an international organization, whose members contribute at least one percent of their annual sales to<br />

environmental causes. Their mission is to “build, support and activate an alliance of businesses financially committed to creating a healthy<br />

planet. TUR has committed to giving back 1% of annual sales to supporting our planet. Last year, $11 million was given to food, wildlife, water<br />

and climate. $18 million each to land stewardship and environmental human health, and $22 million to support environmental education.<br />

SUSTAINABLE APPAREL COALITION<br />

The Sustainable Apparel Coalition was founded by a group of sustainability leaders from global apparel and footwear companies. They<br />

recognize that addressing our industry's current social and environmental challenges are both a business imperative and an opportunity.<br />

Through multi-stakeholder engagement, the Coalition seeks to lead the industry toward a shared vision of sustainability. The coalition is<br />

built upon a common approach for measuring and evaluating apparel and footwear product sustainability performance that will spotlight<br />

priorities for action and opportunities for technological innovation. The current focus is development, piloting and broad adoption of the Higg<br />

Index, a tool for measuring the environmental and social performance of apparel products.<br />

RECYCLE WITH TUR<br />

When you have loved your TUR product to their fullest extent instead of throwing it away, we will take it! Bring back your TUR clothing to<br />

any of our retail locations so that we can recycle it. It takes less energy to create new items from recycled materials than it does to create<br />

new products from raw materials. By doing your part you will not only be saving the planet, but you will also receive 10% off the next TUR<br />

product!<br />

61


ITARGET MARKET<br />

The TUR customer is a woman between the ages of 23 to 36 years old with an average household income of<br />

$47,000. According to VALS profile, she is a thinker, is well informed about current world events. Her occupation<br />

varies, holding a bachelors degree or higher and is currently pursuing towards personal and professional goals.<br />

She is a creative girl who values high quality products that fits her active, versatile lifestyle. TUR caters to the<br />

go-getter, the girl who asks why and wants to know exactly where her products come from. She is always awaiting<br />

the next adventure, whether it is trying out a new local restaurant and viewing the latest gallery opening to<br />

experiencing a different culture in a new country. She understands the harmful impact that the apparel industry<br />

has on the environment, therefore looks at the materials her garments are made of, before she makes a purchase.<br />

62


iKALI HAMPTON<br />

LOCATION - Vancouver, Canada<br />

AGE - 24<br />

RELATIONSHIP STATUS - Single<br />

OCCUPATION - Student<br />

WHERE - University of British Columbia<br />

STUDYING - Masters of Arts in Anthropology<br />

INCOME - 8K/ Parents' Income<br />

HOBBIES - Photography, sailing, collecting records and traveling<br />

PERSONAL STYLE - Likes to mix classic vintage items with<br />

contemporary pieces. Likes to know where her clothes comes from<br />

SHOPS - GAP, Consignment shops, Free People<br />

64


HAILEY THOMPSONI<br />

LOCATION - Washington DC<br />

AGE - 34<br />

RELATIONSHIP STATUS - Engaged<br />

OCCUPATION - Private Chef<br />

CURRENTLY - Taking six months off for inspiration<br />

before opening up own restaurant<br />

INCOME - 84K<br />

HOBBIES - Green living, exercising, animal lover<br />

PERSONAL STYLE - Comfortable, timeless pieces that last<br />

a lifetime. Likes to have a minimal wardrobe, and likes pieces to be<br />

functional.<br />

SHOPS - Ann Taylor, Anthropologie, J.Crew<br />

65


iWHERE TO FIND TUR<br />

TUR is available nationally through brick and mortar locations in the top two sustainable<br />

states in the United States, Denver, Colorado and Portland, Oregon, with hopes of opening<br />

two more on the East coast this coming year. The company is accessible internationally via<br />

web through TUR.com. TUR.com allows customers to read about the company, view the<br />

latest look book, shop the collection and contact the company directly.<br />

Social media is a vital marketing tool in today’s society. TUR will be present through the<br />

most popular social media sites: Instagram, Twitter and Facebook. Customers can receive<br />

the latest news regarding the company and hashtag #TUR to show off how they wear TUR<br />

and gather inspiration from other TUR consumers.<br />

66


iCOMPETITORS<br />

TUR's competitors may not necessary have the same exact product line, but are socially<br />

conscious with their ethics, values, and environment.<br />

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MODAVANTIi<br />

The destination for the new generation of<br />

socially conscious consumers, like<br />

ourselves, who are looking to find stylish<br />

and sustainable fashion that fits our<br />

values without compromising on quality<br />

or design. Modavanti has a three-pronged<br />

framework for sustainability: environmentally<br />

friendly, ethical sourcing and<br />

social good. Modavanti has established a<br />

unique badge system that makes it clear<br />

to customers how and why the item they<br />

are buying is eco-friendly and ethically<br />

sourced. This badge system promotes<br />

the main aspects of sustainability. Modavanti<br />

ensures every designer on their site<br />

meets a minimum sustainability<br />

requirement in their production process.<br />

69


iKOWTOW<br />

Kowtow designs well cut clothes that are<br />

consistently true to their own minimal,<br />

androgynous and classic aesthetic. All the cotton<br />

used in Kowtow clothing is premium certified fair<br />

trade by the Fair Trade Labeling Organization and<br />

certified organic by SKAL International. All fabrics<br />

are dyed with Global Organic Textiles Standard<br />

(GOTS) approved dyes.<br />

The factory employees receive a fair wage<br />

including paid holiday leave, sick pay, medical<br />

insurance, subsidized lunches and overtime pay.<br />

The factory provides a well lit, well ventilated<br />

and spacious working environment, and workers<br />

benefit from work place unions.<br />

Kowtow visits the factories in Kolkata every six<br />

months checking on the production chain and<br />

making sure the employees are happy with the<br />

working conditions, as well as closely monitoring<br />

the quality of samples and production.<br />

70


RAVEN AND LILYi<br />

The company was created as a platform to utilize those passions to alleviate poverty among women. Raven + Lily currently helps employ<br />

marginalized women in Ethiopia, India, Cambodia, Kenya, and the United States at fair trade wages to give them access to a safe job,<br />

sustainable income, healthcare, education, and a real chance to break the cycle of poverty for themselves and their families. Raven + Lily is<br />

committed to providing products that are made by hand, follow fair trade standards, and honor our eco-friendly commitment


iSUSTAINABLE APPAREL INDUSTRY<br />

The fashion industry is one of today's most unsustainable global businesses. However, new generations of responsible fashion designers and<br />

consumers are implementing local solutions to global problems. Green design strategies are springing up in Europe, Latin America and the<br />

United States. The greening of the apparel industry is a significant and evolving trend that is likely to affect every facet of this enormous<br />

global industry. Under both internal and external pressure to reduce the environmental impact of growing, processing, treating and dyeing<br />

fibers and to eliminate exploitation and inequities in labor practices, textile and apparel companies are eager to show consumers a new,<br />

sustainable approach to fashion without sacrificing style or profit. Consumer awareness, grown through the organic foods movement and<br />

other health and environmental concerns, is creating a heightened sensitivity to all dimensions of ethical production.<br />

Companies face three forms of pressure from their consumers: shareholder expectations, customer loyalty and ethical pressure. There is<br />

considerable evidence in the US that consumer interest in ethics is growing and so business interest in developing and managing Corporate<br />

Social Responsibility is also growing. The major environmental issues associated with the sector are:<br />

ENERGY USE: in laundry, production of primary materials especially man-made fibres and in yarn manufacturing of natural fibres.<br />

USE OF TOXIC CHEMICALS: which may harm human health and the environment in particular in conventional cotton production.<br />

RELEASE OF CHEMICALS IN WASTE WATER: especially in wet pre-treatment, dyeing, finishing and laundry<br />

SOLID WASTE: arising from yarn manufacturing of natural fibres, making up and disposal of products at the end of their life.<br />

72


iENVIRONMENTAL IMPACT<br />

The environmental impact of TUR's products is significantly lower than that of products made out of traditional fabrics. The process of<br />

turning the fibers into usable textiles is typically where there is the highest impact on the environment. TUR focuses on reducing the usage<br />

of water and energy within the production process.<br />

The textile industry stands as the third largest water consumer in the world, right behind the paper and oil industries. Along with traditional<br />

production practices, consumption, care, disposal, and pollution, the fashion industry equals one of the world’s most environmentally<br />

damaging industries. Two million tons of waste along with 3.1 million tons of CO2, and 70 million tons of water are being overtly wasted a year<br />

by the industry. Throughout the production of textiles worldly, over 8,000 synthetic chemicals are used in order to turn raw materials into<br />

textiles.<br />

Water consumption is one of the biggest issues in the traditional fashion industry. Cotton, one of the thirstiest fibers, takes nearly 1,800<br />

gallons of water to produce just one pair of blue jeans. For one simple t-shirt it takes 400 gallons of water for production.<br />

Although much of the negative environmental impact comes in the manufacturing processes, the majority of the damage on the environment<br />

takes place after the garment has been purchased. This is also where TUR’s products make a change. TUR’s products are easy to care for,<br />

and with TUR’s recycling initiative, waste is drastically reduced. When choosing fibers for the product line, TUR always takes into consideration<br />

the most environmental friendly processes.<br />

74


WHAT MAKES UP OUR LANDFILLS?<br />

WHAT MAKES UP OUR LANDFILLS?<br />

3.3%<br />

13.5%<br />

14.5%<br />

6.4%<br />

8.2%<br />

12.7%<br />

8.8%<br />

28%<br />

4.6%<br />

Paper<br />

Glass<br />

Metals<br />

Plastic<br />

Textiles<br />

Wood<br />

Yard Trimmings<br />

Food Waste<br />

Other<br />

75


iCONSUMER EDUCATION : CLOTHING WASTE<br />

Most women wear 20 – 30% of their wardrobes. A large portion has never been worn and may be out of fashion. According to the Daily<br />

Mail, the average woman has six pieces of never-worn clothes in her closet. Some might have less, but other women have a lot more.<br />

That is 162 million pieces of clothing in the U.S. that still have the tags on, with an estimated worth of $7.3 billion. The surveyed women<br />

also have 15 items of clothing they’ve worn once and will not wear again.<br />

TUR's goal is to decrease those numbers and believe that “less is more.” TUR offers products with longevity by targeting aspects that are<br />

adaptable for different occasions, made by eco-friendly materials. Though the line only consists of ten separate pieces, each piece is<br />

strategically designed to match one another. The possibilities of having a stylish and comfortable outfit is endless. Each product retails<br />

under $200, and is made with the highest quality textiles. By purchasing ten TUR garments, customers will actually receive twenty one<br />

different products.<br />

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TEXTILES THAT ARE CURRENTLY IN LANDFILLS<br />

5%<br />

95%<br />

Textiles That Could Have Been<br />

Recycled<br />

Textiles That Can't Be Recycled<br />

TEXTILES THAT CAN’T BE RECYCLED<br />

TEXTILES THAT COULD HAVE BEEN RECYCLED<br />

77


iCONSUMER EDUCATION : DISPOSAL<br />

Inevitably many people tend to throw away their old, damaged and unwanted clothes to the trash bin. According to a new report from the<br />

Council for Textile Recycling (CTR), the average American throws away 70 pounds of clothing every year. Recently, more and more<br />

consumers will donate clothing to charities. A charity is a non profit organization that is given special tax form and distinct legal status. It<br />

is also created to promote the public good. Generally, after receiving clothes from people, the charitable organization often sell donated<br />

clothes rather than directly giving the clothing away. Charities keep 10% of donated clothing for their high quality and retail value for the<br />

thrift shops. They sell the rest of the donations to textile recycling businesses. Example of charitable organizations accepting clothing<br />

donations included:<br />

SALVATION ARMY<br />

GOODWILL INDUSTRIES<br />

UNITED WAY<br />

OXFAM INTERNATIONAL<br />

In most cases, a small amount of the items, the best quality castoffs—less than 10 percent of donations—are kept by the charitable institutions<br />

and sold in their thrift shops to other Americans looking for a bargain. The buyers of these items of clothing could be people who are<br />

hard up, or they could be folks who like idea of a good deal on a stylish old item that no longer can be found in regular stores. The charitable<br />

institution to textile recycling firms sells the remaining 90 percent or more of what you give away. Bernard Brill, of the Secondary Recycled<br />

Textiles Association, told ABC News, “our industry buys from charitable institutions, hundred of millions of dollars worth of clothing every<br />

year.” Charity you have donated clothes to has earned money off of them in two ways—in their ships and by selling to recyclers. Then the<br />

recycler kicks into high gear. Most of the clothes are recycled into cleaning cloths and other industrial items, for which the recyclers say they<br />

make a modest profit.<br />

78


For the rest of the clothes that are thrown away, they go to landfills. If the fabric is made from non petroleum derived fibers, that are already<br />

occurring naturally in the environment, they are biodegradable. However, for the clothes that are not biodegradable, they contaminate soil and<br />

groundwater and emit horrifying odors. If they are not buried, it is off to the landfills' giant incinerators, which release tons of greenhouse gases,<br />

contributing to global warming and climate change.


iDID YOU KNOW?<br />

FACT ONE : The amount of textiles in U.S. landfills has increased more than five-fold since 1950 while rubber and leather have tripled.<br />

FACT TWO : 82 pounds of waste textiles PER PERSON every year, according to the Council for Textile Recycling. Twelve pounds of that<br />

are recycled, leaving 70 pounds to be hauled off to landfills.<br />

FACT THREE : Americans use 2,500,000 plastic bottles every hour, the majority of which are thrown away and end up in landfills or<br />

the ocean.<br />

FACT FOUR : Plastic bags and other plastic garbage thrown into the ocean kill as many as 1,000,000 sea creatures every year.<br />

FACT FIVE : It takes 1.5 billion gallons of oil to manufacture 1 million ton of clothing. Recycling textiles can save up to 15 times the<br />

energy compared to incineration.<br />

FACT SIX : In Hong Kong, there are 253 tons of textiles sent to landfill.<br />

FACT SEVEN : 82% of energy use, 66%of solid waste and over half of the emissions of air (83% carbon dioxide) are abused during<br />

washing and drying<br />

FACT EIGHT : The typical American family uses 400 gallons of water a day<br />

80


50<br />

AMERICAN SPENDING IN BILLIONS<br />

AMERICAN SPENDING IN BILLIONS<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

Footwear Equipment Apparel Bikes<br />

FOOTWEAR EQUIPMENT APPAREL BIKES<br />

81


iTRAVELING STATISTICS<br />

FACT ONE : Women will spend $125 billion on travel in the next year<br />

FACT TWO : There is an estimated 32 million single American women who have traveled at least once in the past year<br />

FACT THREE : The average adventure traveler is not a male but a 47-year-old female<br />

FACT FOUR : Fueling this travel desire is the growth in single women. One-third of all women are now single “indies” – a new term for<br />

those over 27, not married, not living with a partner and without children.<br />

FACT FIVE : Of those who currently take nature, adventure or cultural trips, 75% are women<br />

FACT SIX : 80%of all travel decisions are made by women<br />

FACT SEVEN : Traveling households earn more than non-traveling households. In 2012, the median household income for domestic<br />

leisure travelers was $62,500. For business travelers, the median household income was $87,500. This compares to $52,800 for the general<br />

U.S. population.<br />

FACT EIGHT : Agents reported that it's much more common for woman to travel alone than men, with 73% of agents polled noting<br />

that more female travelers embark on solo trips than their male counterparts.<br />

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TUR IS AWARE OF WHERE THEIR CUSTOMERS ARE TRAVELING. TUR CREATES<br />

GARMENTS THAT ARE VERSATILE FOR ANY LOCATION.


iAESTHETIC<br />

Sleek<br />

Simple<br />

Modern<br />

Sophisticated<br />

Classic<br />

Timeless


CHARACTERISTICSI<br />

VERSATILE - [VER·SA·TILE] Able to adapt or be adapted to many different functions or activities.<br />

SUSTAINABLE - [SƏ’STĀNƏBƏL] Able to be maintained at a certain rate or level<br />

CURIOSITY - [KYO͝ORĒˈÄSITĒ] A strong desire to know or learn something<br />

ECO-FRIENDLY - [EC·O-FRIEND·LY] Not harmful to the environment<br />

REVERSIBLE - [RI-ˈVƏR-SƏ-BƏL] Having two sides that can be used<br />

CREATIVITY - [KRĒ-ĀˈTIVITĒ] The use of the imagination<br />

MULTI-FUNCTIONAL - [M^LTɪˈF^ŊKƩƏNƏL] Has several different uses<br />

AESTHETIC - [ESˈTHETIK] Concerned with beauty or the appreciation of beauty<br />

85


iCOLOR STORY<br />

TUR’S COLORS WERE INSPIRED BY THE NATURAL WORLD TO ENSURE THAT THEY ARE<br />

TIMELESS AND CAN BE USED THROUGHOUT ANY SEASON<br />

SLATE<br />

PINE<br />

SEA<br />

GNEISS<br />

GRAVEL<br />

SAND<br />

CHALK<br />

86


MOOD BOARDi


iTHE PRODUCTS<br />

Total USA Apparel sales has reached up to<br />

$181 billion with the women's market leading at<br />

around 60% of the total market. Private label,<br />

or store brands, account for an estimated<br />

40% of all apparel sales providing new areas<br />

of growth for some apparel manufacturers.<br />

Consumers are experiencing “frugal fatigue”<br />

and are interested in revamping wardrobes<br />

while spending money on quality pieces.<br />

Shoppers are savvier than ever before when<br />

it comes to apparel consumption. According<br />

to the U.S. Bureau of Labor Statistics, annual<br />

per capita spending on fashion has been an<br />

average $1,400.<br />

TUR takes sustainability very important. Our<br />

clothing is reversible, has detachable pieces<br />

or morphs into a totally different product. We<br />

believe that you don't need a huge wardrobe<br />

to be fashionable; this way of life is not only<br />

more socially responsible, it is economical.


LINE UPi<br />

ONE : The Hadley - 100% Organic Linen Knit Reversible Tee<br />

TWO : The Cooper - 100% Organic Linen Knit Reversible Tank<br />

THREE : The Emily- 100% Organic Linen Knit Dress to Cardigan<br />

FOUR : The Tenley - 95% Organic Bamboo 5% Spandex Reversible Dress<br />

FIVE : The Skyler-95% Organic Bamboo 5% Spandex Reversible leggings<br />

SIX : The Madison - 95% Organic Bamboo 5% Spandex Long Sleeve Sweatshirt with Detachable Cowl Neck<br />

SEVEN : The Brooklyn - 100% Tencel Skirt to Shorts<br />

EIGHT : The Paige - 100% Tencel Reversible Light Long Sleeve Button Down<br />

NINE : The Riley - 100% Tencel Wide Leg Pants Convertible to Harem Pants<br />

TEN : The Audrey - 100% Recycled Polyester Reversible Coat with Detachable Vest and Hood<br />

89


iTHE LINE UP<br />

TUR's product line emerged from the concept of fashionable versatility. Each<br />

garment has the ability to transform its function, whether it is reversible,<br />

detachable, or changes silhouette. TUR's aesthetic is sleek and simple mixed<br />

with innovative design details. The timeless prints and color story allows for<br />

year round use.<br />

The collection consists of ten garments that can be by mixed and matched into<br />

over thirty looks, creating endless outfit options for any adventure that awaits.<br />

Wherever your travels take you, TUR has you covered.<br />

90


THE SKYLER LEGGINGi<br />

Material:<br />

95% Organic Bamboo<br />

5% Spandex<br />

Cost - $7.19<br />

Whole Sale - $13.75<br />

Retail - $55<br />

Characteristics :<br />

- Ankle length<br />

- Reversible<br />

COLOR WAYS<br />

91


iTHE RILEY<br />

Material :<br />

95% Tencel<br />

Cost - $25.60<br />

Whole Sale - $43.75<br />

Retail - $175<br />

Characteristics:<br />

- Three pockets<br />

- Double elastic waistband<br />

- Elastic drawstring to alternate<br />

wide leg and harem silhouettes<br />

COLOR WAYS<br />

92


THE RILEYi<br />

93


iTHE HADLEY TEE<br />

Material :<br />

100% Organic Knit Linen<br />

Cost - $5.32<br />

Whole Sale - $11.25<br />

Retail - $45<br />

Characteristics :<br />

- V-Neck<br />

- Reversible<br />

COLOR WAYS<br />

94


THE COOPER TANKi<br />

Material:<br />

100% Organic Knit Linen<br />

Cost - $4.28<br />

Whole Sale - $8.75<br />

Retail - $35<br />

Characteristics :<br />

- U-Neck<br />

- Reversible<br />

- Asymmetrical Hem<br />

COLOR WAYS<br />

95


iTHE AUDREY PARKA<br />

96


THE AUDREY PARKAi<br />

Material :<br />

100% Recycled PET<br />

Cost - $17.28<br />

Whole Sale - $48.75<br />

Retail - $195<br />

Characteristics :<br />

- Removable hood<br />

-Detachable sleeves to convert to vest<br />

- Two way zipper<br />

-Drawstring<br />

COLOR WAYS<br />

97


iTHE MADISON SWEATSHIRT<br />

Material :<br />

95% Organic Bamboo<br />

5% Spandex<br />

Cost - $6<br />

Whole Sale - $21.25<br />

Retail - $85<br />

Characteristics:<br />

-Removable cowl with two way zippers<br />

-Reversible<br />

COLOR WAYS<br />

98


THE MADISON SWEATSHIRTi<br />

99


iTHE TENLEY DRESS<br />

Material :<br />

95% Organic Bamboo<br />

5% Spandex<br />

Cost - $12.66<br />

Whole Sale - $23.75<br />

Retail - $95<br />

Characteristics:<br />

- Reversible<br />

- Crew neck<br />

COLOR WAYS<br />

100


THE PAIGE BLOUSEi<br />

Material -<br />

100% Tencel<br />

Cost - $8.06<br />

Whole Sale - $20<br />

Retail - $80<br />

Characteristics:<br />

- Two pockets<br />

-Button down<br />

- Reversible<br />

COLOR WAYS<br />

101


iTHE EMILY CARDIGAN DRESS<br />

102


THE EMILY CARDIGAN DRESSi<br />

Material :<br />

100% Organic Knit Linen<br />

Cost - $14.09<br />

Whole Sale - $30<br />

Retail - $120<br />

Characteristics:<br />

- Hook and eye fastening<br />

-Optional leather belt<br />

-Pointed hem<br />

COLOR WAYS<br />

103


iTHE BROOKLYN SKORT<br />

104


THE BROOKLYN SKORTi<br />

Material :<br />

100% Tencel<br />

Cost - $6.33<br />

Whole Sale - $18.75<br />

Retail - $75<br />

Characteristics:<br />

-Removable skirt with<br />

back button closure<br />

-Two pockets<br />

COLOR WAYS<br />

105


iCOSTS<br />

When choosing fabrics, TUR made sure to source the highest quality materials at a reasonable price range. The<br />

organic and sustainable fabrics range between $3.50 to $9.30 per yard. The costs were a slightly higher for a few<br />

of the garments due to the fact that some are either reversible or detachable, and require double the fabric and/<br />

or labor. The products average cost to produce is $10.78. The lowest cost is The Cooper reversible tank, at $4.28,<br />

while the highest cost is The Rile wide-leg to harem pant at $25.60. TUR's wholesale markup averages to 149%,<br />

exceeding the original plan of a 68% margin.<br />

The designs are functional and versatile allowing the consumer to get the most out of each garment, while not<br />

impacting their wallet. Though the average retail price is $96.00, with an average retail markeup of 791% , our<br />

consumer is essentially getting two or more different uses with each garment.<br />

106


STYLE NAME DESCRIPTION FABRIC / $ PER YARD COST WHOLESALE $ WHOLESALE MARGIN MARGIN % RETAIL $ RETAIL MARGIN MARGIN %<br />

The Brookly Skirt to Shorts Tencel / $9.30 yrd $ 6.33 $ 18.75 $ 45.67 721% $ 75.00 $ 68.67 1085%<br />

The Tenley Reversible Dress Bamboo / $3.50 $ 12.66 $ 23.75 $ 11.09 88% $ 95.00 $ 82.34 650%<br />

The Audrey Coat to Vest PET / $4.00 $ 17.28 $ 48.75 $ 31.47 182% $ 195.00 $ 177.72 1028%<br />

The Madison<br />

Sweatshirt with <br />

detatchable neck<br />

Bamboo / $3.50 $ 6.00 $ 21.25 $ 15.25 254% $ 85.00 $ 79.00 1317%<br />

Reversible <br />

The Skyler<br />

Bamboo / $3.50 $ 7.19 $ 13.75 $ 6.56 91% $ 55.00 $ 47.81 665%<br />

leggings<br />

Reversible BuOon <br />

The Paige<br />

Tencel / $9.30 yrd $ 8.06 $ 20.00 $ 11.94 148% $ 80.00 $ 71.94 893%<br />

down<br />

The Cooper Reversible Tank Linen/ $4.87 $ 4.28 $ 8.75 $ 4.47 104% $ 35.00 $ 30.72 718%<br />

The Emily Dress to Cardigan Linen/ $4.87 $ 14.09 $ 30.00 $ 15.91 113% $ 120.00 $ 105.91 752%<br />

The Hadley Reversible Tee Linen/ $4.87 $ 5.32 $ 11.25 $ 5.93 111% $ 45.00 $ 39.68 746%<br />

Wide leg pants to <br />

The Riley<br />

Tencel / $9.30 yrd $ 25.60 $ 43.75 $ 18.15 71% $ 175.00 $ 149.40 584%<br />

Harem Pants<br />

$ 10.78 $ 26.88 $ 16.09 149% $ 96.00 $85.32 791%<br />

45.67<br />

$56<br />

$29 30.00%<br />

$59 30.00% 0.442308<br />

$26 30.00%<br />

$17 30.00% 56.25<br />

$24 30.00% 71.25<br />

107


iORGANIC KNIT LINEN<br />

Linen is the strongest vegetable fiber, two to three times stronger than cotton. This hypoallergenic fiber resists<br />

moths, dirt and stains which increases its life cycle, while being almost lint free, non-static, naturally<br />

insect-repellent and provides UV protection. Linen is highly absorbent and a good conductor of heat; in winter it<br />

keeps the heat in, while during the summer it is cooling by quickly removing perspiration from the skin. Linen has<br />

a beautiful natural sheen that other cellulose fibers cannot match. TUR is using organic linen knit which will result<br />

in our clothing being looser, softer and more flexible compared to linen woven fabric. TUR 's organic linen knit tee<br />

also has a tight weave which makes the clothing less shear and will prolong the wear. Linens comes from flax, which<br />

needs far less water and almost no pesticides to cultivate when harvesting; the plant grows best in cool, damp<br />

conditions and does well on relatively poor soil. Not only does this save money when prepping the land but there is<br />

a lower chance of farming failure when harvesting.<br />

108


ORGANIC BAMBOOi<br />

Bamboo is made from the cellulose extracted from the<br />

bamboo plant, which is the fastest-growing woody plant<br />

in the world and capable of growing up to four feet a day.<br />

Bamboo is a naturally antibacterial and hypoallergenic fiber<br />

that does not rely on using chemicals or pesticides. The plant<br />

adds more oxygen to the atmosphere than trees and it has<br />

a complex root system that helps fight erosion. Clothing that<br />

is made of bamboo can be worn all year long, has superior<br />

absorption and breathable qualities due to the fiber's<br />

various micro-holes. This allows the fabric to rapidly<br />

evaporate human sweat rapidly. Compared to cotton, it uses<br />

one third less water to grow, is four times more absorbent,<br />

is soft to the touch and it is less likely to shrink. The fiber is<br />

100% biodegradable, which means unlike synthetic clothing, is<br />

safe for disposal programs.<br />

111


iRECYCLED POLYESTER<br />

Recycled Polyester is a high quality polyester fiber made from 100% certified recycled plastic PET bottles. For every ten bottles used one<br />

pound of fibers are produced. Synthetic fibers are the most popular fibers in the world, and accounts for nearly 65% of world production<br />

versus 35% for natural fibers. By using recycled polyester, TUR is decreasing our dependence on petroleum as a raw material source. The<br />

production of this fabric uses less air, water, and soil contamination compared to using non-recycled polyester. Unlike natural fibers,<br />

polyester can be recycled to near-virgin or virgin-like quality. TUR is using recycled polyester for the Audrey Parka to enhance the durability,<br />

waterproof and installation qualities we are looking for to make this a long-lasting piece.<br />

STEP ONE The process begins at your local recycling depot, where the plastic pop bottles are sorted and baled for pickup. The plastic is<br />

technically called polyethylene terephthalate (PET).<br />

STEP TWO At the processing plant, the caps and labels are removed, and the bottles are then separated by color.<br />

STEP THREE After sterilization, the bottles are crushed and then chopped into flake.<br />

STEP FOUR These tiny pieces of flake are poured into large vats, where they are melted and stirred. This produces a thick liquid that’s<br />

extruded through shower-head like devices to create fibrous, polyester strands.<br />

STEP FIVE The fiber strands are then stretched to produce thinness and strength. The strands are crimped, cut into short pieces and<br />

baled for shipping to clothing manufacturers where the thread is knitted and woven into fabric. Fleece is but one of many fabrics that can be<br />

produced using this versatile fiber.<br />

112


LYOCELLi<br />

Lyocell is a fabric better known by its brand name Tencel®. A natural fiber engineered from wood<br />

pulp cellulose in a waste-free production process, it is dissolved in a non-toxic organic<br />

solvent. The solution is emitted through fine holes to contract fiber and the solvent is recycled in<br />

a closed-loop process, more than 99% of the solvent is recovered and reused. This process leaves<br />

the fibers feeling soft, absorbent, and very strong when wet or dry. Tencel garments are great for<br />

a traveler because they are easy to pack, resist to wrinkles, and dry quickly. This versatile fiber can<br />

be dyed in many colors and can simulate a variety of textures such as suede, leather, or silk.<br />

Lyocell is categorized as a high-tenacity cellulosic fiber, meaning in simpler terms that has gives<br />

high strength properties.<br />

The production of lyocell has minimal impact on the environment and economical use of energy<br />

and water. Lyocell uses an amine oxide where 99% is recovered and recycled during the<br />

manufacturing process. It produces a non-toxic solvent which is continually recycled during the<br />

production process. Production plant emissions into the air from smokestacks and from<br />

wastewater are significantly lower in comparison to many other man-made fiber operations.<br />

Waste products in the air and water from the manufacturing process are minimal and considered<br />

harmless. Lyocell fiber is considered an eco-friendly due to its biodegradable qualities. Products<br />

made from lyocell can be recycled, incinerated, or digested in sewage. The fiber will fully degrade<br />

within just eight days in a waste treatment plant.<br />

115


iSOURCING FABRICS<br />

TUR operates with two fabric manufactures, one located in India and the other in<br />

China. TUR chose these countries and specific companies because of their<br />

sustainability in manufacturing, use of organic materials, and the best sourcing of<br />

fabrics. China is the world leader for sourcing bamboo, while India stands as the<br />

best supplier of linen. The quality of products and material is extremely important<br />

at TUR and they are dedicated to searching for the best possible manufacturers.<br />

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SOURCING FABRICSi<br />

COMPANY : Pratibha Syntex<br />

LOCATION : Centre Indore India<br />

MATERIALS : Organic Knit Linen, Tencel and Recycled Polyester<br />

Pratibha Syntex Ltd. started in 1997 and became India’s first vertical manufacturer. In 1999 they began their organic production, and today<br />

Pratibha is one of the leaders of sustainable solutions and manufacturing. With a plan stated, “To be the global leader in sustainable textile<br />

products and practices” they do so by having 95% of their water needs met with rainwater harvesting technology, and recycle 92% of water<br />

effluence from dyeing processes.<br />

COMPANY : Chenfeng Apparel Co.i<br />

LOCATION: Kunshan Jiangsu<br />

MATERIALS: Organic Bamboo<br />

Chenfeng Apparel Company was founded in 1967 and has grown to be one of the top 100 clothing export enterprises in China. It became the<br />

world's first supplier member of the International Fair Labor Association, and has expanded its operations of sustainable production. With<br />

the most advanced garment production requirements and first class production equipment, they have an excellent production<br />

environment. They have the ability to produce 36 million pieces of various garments, and export internationally.<br />

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iSOURCING COMPONENTS<br />

TUR uses eco-friendly and durable clothing components in all garments.<br />

Everything is specifically selected to not only look aesthetically pleasing, but<br />

more importantly that will last. Tur chooses its components based off of their<br />

durability. By using military strength YKK zippers and buttons, they are able to last<br />

long enough to be reused. Not only are TUR's fabrics recycled, but so are all of<br />

their components.<br />

118


SOURCING COMPONENTSi<br />

COMPANY : YKK<br />

LOCATION : Macon, GA<br />

MATERIALS : Buttons, Burrs & Rivets, Snaps, and Hook & Eye Fastening Products<br />

YKK Snap Fasteners America manufactures buttons, burrs & rivets, snaps, and hook & eye fastening products plus the innovative<br />

solutions to attach them. YKK snap fasteners and custom products are widely used in the jeans and apparel industries, as well as<br />

by manufacturers in such industries as marine, sporting goods, medical, automotive, safety & protection, and government-issue<br />

garments, equipment and accessories. From the fashion runway to the harshest environments, YKK Snap Fasteners America offers<br />

the experience, products, and equipment to ensure style, quality, and performance.<br />

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iNIKE CALCULATOR<br />

All of the materials TUR uses were tested for sustainability qualities with the<br />

Nike Environmental Calculator. All of TUR’s choices scored a “better” or “best”<br />

rating and an overall rating ranging from 55 to 105. These scores were compared<br />

to fabric choices of unsustainable brands, which scored significantly lower,<br />

ranging from a total score of -20 to 10 and scoring as a fabric that “needs<br />

improvements”. Using this calculator as a comparison tool proves how drastically<br />

TUR’s materials are better for the environment versus traditional textiles.<br />

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SCORESi<br />

TUR’S FABRICS:<br />

ORGANIC LINEN KNIT: 75/Best<br />

ORGANIC BAMBOO: 55/Better<br />

LYOCELL: 90/Best<br />

PET: 105/Best<br />

TRADITIONAL NON ORGANIC OR RECYCLED FABRICS:<br />

VISCOSE : 20/Needs improvements<br />

POLYESTER : -10/Needs improvement<br />

COTTON : 0/Needs improvement<br />

SPANDEX: -10/Needs improvement<br />

121


iPROCEDURES<br />

AIRDYE TECHNOLOGY :<br />

A revolutionary new way to dye and print fabric without using water. AirDye technology features a one-step process that bypasses the<br />

liquid state of dye altogether. Proprietary dyes are transferred from paper onto fabric using heat — without consuming water or<br />

emitting pollutants. In fact, the entire process is waste-free: the paper is recycled, and use dyes and toners which are also recycled to<br />

make tar and asphalt.<br />

Using AirDye saves up to 95% of the water, 86% of the energy and 84% of the green house gases as compared to conventional print a<br />

nd dye methods. On a single garment, the water savings alone can be as much as 45 gallons.<br />

ZERO WASTE :<br />

TUR uses a pattern design technique that eliminates fabric waste at the design and manufacturing stages. In zero-waste fashion design<br />

the designer creates a garment through the pattern cutting process, working within the space of the fabric width. This approach directly<br />

influences the design of the final garment as the pattern cutting process is a primary design step. By using this technique, we are not<br />

only using all of our materials, but we are also eliminating future waste in our landfills.<br />

122


iCONSUMER EDUCATION : CARE FOR YOUR PRODUCTS<br />

TUR products alone are very simple to care for. An average North American household washes 400 loads of laundry per year. This<br />

accumulated number of washes requires 13,500 gallons of water to complete. There are very simple and eco –friendly ways that will cut the<br />

cost of money and water, while making your clothes last longer. TUR's products are made with made with materials that alleviates odor and<br />

fights off dirt, allowing several wears before washing. Hand washing makes you aware of how much laundry you typically generating each<br />

week. Although dryers use approximately the same amount of energy from model to model, energy can still be conserved during the drying<br />

process if air-dryed. According to the California Energy Commission, line-drying your clothes can save you $85 a year. Line-drying also<br />

preserves your clothing (lint is made up of the fibers beat out of your clothing during machine drying). If the dryer method is preferred,<br />

separate each piece of clothing before adding to the dryer.<br />

Use the auto-dry feature on the dryer and avoid using the dryer to “fluff” clothing, and be sure that your dryer's filter is clean. To decrease<br />

hot water usage and preserve energy, use the lowest temperature setting possible. Reserve the warm and hot settings for use only with<br />

heavily soiled clothing, which requires warmer temperature for stain removal. When loading the washing machine, fill the washer to capacity,<br />

without overloading the machine. To maximize energy conservation, only wash full loads of laundry. Front-loading washers use 40-75% less<br />

water and 30-85% less energy than typical top-loaders. They cost about $100 more than top-loaders (starting around $500), but they can<br />

often save $100/year or more. Front-load washers squeeze more of the water out of your clothes, so you'll spend less on drying. To contribute<br />

further to caring for your TUR products and focus on a more sustainable living, consider the type of laundry detergent that is being used. Use<br />

an eco-friendly laundry detergent and avoid the use of bleach and other harsh cleansers.<br />

124


Michealbluejay.com<br />

125


BRANDING<br />

.<br />

.<br />

.<br />

$82<br />

100% Recycled Paper Hang Tag<br />

.<br />

.<br />

.<br />

100% Recycled Bamboo Roll-Up Tote<br />

- rolls up<br />

- reusable<br />

- color : natural<br />

- size : S 10” x 8” x 4”<br />

M 14” x 10” x 4”<br />

L 19” x 15” x 7”


.<br />

.<br />

.<br />

GARMENT TAGi<br />

FRONT<br />

-----------------------<br />

BACK<br />

MEDIUM<br />

127


PACKAGING SUPPLIERS<br />

HANG TAG SUPPLIER : GREENERPRINTER<br />

Mission Statement : to demonstrate that a manufacturing business can operate in harmony with the planet while providing a transparent<br />

and sustainable environment.<br />

Our team believes in the triple bottom line: People, planet and profit. Profit is not the motive, but the means to the end. We recognize that<br />

we have responsibility to be a part of the solution to the many environmental challenges that we all face.<br />

We see the road to sustainable manufacturing as a long journey with multiple permutations, but we will never deviate from our commitment<br />

to the environment, our employees, our customers and pursuit of a harmonious business model for others to follow.<br />

You can read more about our ongoing efforts toward sustainability in our sustainability policy. Some of the specific steps that we are taking<br />

include:<br />

- Offering recycled paper.<br />

- Using soy and vegetable-based inks, low in Volatile Organic Compounds.<br />

- Operating as a carbon-neutral business via carbon offsets of shipping emissions and investments of Renewable Energy Credits to offset<br />

emissions from operations.<br />

- Investing in state-of-the art equipment to minimize waste in the printing process.<br />

- Using technology to implement streamlined operations that optimize efficiency.<br />

- Doing all of our printing on-site, which enables us to maintain consistency and quality and closely monitor our environmental impact.<br />

Supporting the green mo vement as a whole by partnering with organizations that promote the transition to a green economy, such as the<br />

Green Festivals, Bioneers, West Coast Green, and the Sustainable Industries Economic Forums.<br />

We are also proud of the awards and recognition our green practices have earned us, such as Adobe's Customer Showcase and the Acterra<br />

Business Environmental Award.<br />

128


PACKAGING SUPPLIERSI<br />

TOTE BAG SUPPLIER : ECO BAGS<br />

Mission Statement : Cleaning up the planet, one bag at a time.<br />

Eco-Bags Products, Inc. opened for business in 1989 with a simple goal; to produce quality bags at cgreat prices so that “Reusable becomes<br />

a way of life.” We started with the ECOBAGS Brand Classic String Bag, a simple lightweight, expandable cotton net bag used in Europe for<br />

generations, long before paper and plastic bags. We introduced our bags at the 1990 Earth Day celebration on Sixth Avenue in New York City.<br />

The bags were a hit and we sold out in four hours!<br />

We understood that single-use plastic bags are wasteful and costly to the environment and citizens and that “bringing our own bags” (BYOB)<br />

would make a difference.<br />

We imagined the reusable bag movement growing but we didn't know when it would tip. We were called “social change agents” and<br />

“pioneers” for bringing a radical concept to market (mostly through the natural products industry.) We believed, as we do today, that bringing<br />

our own bags to the store is the first step of many steps toward creating a world with less waste. Today, there are movements all over world,<br />

banning and taxing single-use plastic bags, creating a “reusable-revolution.” We're thrilled!<br />

Everyone is beginning to understand that when you “throw away” a single-use plastic bag, there is no “away” and that wanting to live in a<br />

clean environment means you need to participate in keeping it clean. Films like “BagIt” are reaching into communities and schools with this<br />

message. Local and state governments are crafting legislation. It's time.<br />

ECOBAGS brand products have always been produced in socially responsible environments, even before “social responsibility” was a buzz<br />

term. We were very fortunate to find ethical production partners for our brand, in India, more than twenty years ago.<br />

129


iCONCLUSION<br />

TUR's book aims to educate the consumer about ethical and sustainable production within the apparel industry. It emphasizes<br />

the benefits of buying eco-friendly fashion by comparing TUR's fabric and prices against those of its competitors. TUR strives<br />

to be an innovative company that will provoke the community to live a green lifestyle. TUR's vision is to set an example for the<br />

apparel industry on a global scale. Through extensive research about water usage and consumer waste habits, TUR proves to<br />

the reader that dressing sustainable will benefit both the money in their pockets and the environment. TUR's collection allows<br />

the consumer to mix and match their wardrobe and create outfit options for a whole year filled with different occasions. With a<br />

color story inspired by the natural pallet of the outdoors, each product is intended for all year use. By purchasing TUR's<br />

ten-piece collection, the customer will save $475 per year while eliminating waste production through recycling. By recycling<br />

old TUR clothing, the 95 percent of apparel in landfills that could have been potentially been recycled, will slowly decrease.<br />

Consumers who follow TUR's washing and drying guidelines will save an average of $481 per year, while prolonging the life of<br />

their garments. The use of 100% organic and biodegradable bamboo, recycled polyester PET bottles, lyocell, and 100 percent<br />

organic linen allows ultimate comfort for the consumer while reducing TUR's carbon footprint. Each fabric chosen has been<br />

closely examined and researched to assure that it is eco-friendly, easy to care for, and of the highest quality. Through TUR's<br />

interactive book, the consumer has all of the necessary information to dress sustainable with TUR.<br />

130


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“Bamboo Clothing.” Eartheasy Solutions for Sustainable Living. Eartheasy, 2012. Web. 2 Feb. 2014. .<br />

Blue Jay, Michael. “Washing Machines: Cost per Load of Washers.” Michael Blue Jay. Michael Blue Jay, 2014. Web. 2 Feb. 2014. . /<br />

Bond, Marybeth. “Women Travel Statistics – 80% of All Travel Decisions Made by Women.” Marybeth Bond The Gutsy Traveler. N.p.,<br />

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Chattopadhyay, Arun. “The Right Fabric Sourcing Practice for Apparel Manufacturing.” Fibre2Fashion. Fibre2Fashion, 2014. Web. 2<br />

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“Creative Fashion Market.” Creative Market. N.p., 2014. Web. 1 Feb. 2014. .<br />

Dunham, Jamie. “Marketing Travel to Women: Eight New Trends You Need to Know.” The Lipstick Economy. N.p., 16 July 2013. Web. 1<br />

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“Eco Engineering.” Polartec. Polartec, 2014. Web. 2 Feb. 2014. .<br />

“The Economics of a Woman’s Closet.” Threadflip. Threadflip, 2013. Web. 14 Feb. 2014. .<br />

“Laundry Fact Sheet.” Laundry List. Laundry List, 2014. Web. 2 Feb. 2014.


“Nike Environmental Design Tool.” Nike Biz. Nike, 2010. Web. 2 Feb. 2014. .<br />

“PET: A Sustainable Path for PlasticShare.” Www.reuseit.com. Reuseit, 2014. Web. 2 Feb. 2014. .<br />

Ratsep, Alina. “New Technologies in Sustainability.” Not Just a Label. Not Just a Label, 2013. Web. 2 Feb. 2014. .<br />

“Rising Prices: Will Consumers Pay?” Cotton Incorporated. Cotton Incorporated, 2014. Web. 2 Feb. 2014. .<br />

Rodie, Janet Bealer. “Sustainable Textile Manufacturing: The Energy Factor.” Textile World. Textile World, 2014. Web. 2 Feb. 2014.<br />

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“The Sustainable Shopper.” Cotton Incorporated. Cotton Incorporated, 2014. Web. 1 Feb. 2014. .<br />

“Textiles Common Wastes & Materials.” US EPA. Environmental Protection Agency, 23 June 2013. Web. 16 Feb. 2014. .<br />

“TI Outreach: Outbound Overview Outbound.” TI Outreach: Outbound Overview Outbound. ITA, 2014. Web. 1 Feb. 2014. .<br />

“Travel Facts and Statistics.” Travel Facts and Statistics. US Travel Association, 2014. Web. 1 Feb. 2014. .<br />

“Water Footprint: How the Fashion Industry and Your Shopping Impact The Planet.” ElenaSC. N.p., 15 Oct. 2010. Web. 1 Feb. 2014.<br />

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