downtown vancouver business improvement association Business visionary to share his experience with DVBIA members ‘Customer experience.’ It’s a term that is among the top business buzzwords of the past few years. But for Jim Gilmore, one of the leading authorities on the subject, it’s more than just a cute catchphrase. Experience represents a paradigm shift in the way businesses are approaching the delivery of products and services. According to Gilmore, “Today, what people desire are neither goods nor services, but something very different in kind: namely, experiences that engage them in a personal and memorable way.” Gilmore is co-author of The Experience Economy: Work Is Theatre and Every Business a Stage, a worldwide bestseller that has been published in 10 languages and explains how businesses can reinvent their offerings and improve their bottom line by enhancing the experiences they provide to customers. Although the experience revolution may be most relevant to retail and service-oriented businesses such as shops, restaurants, hotels and attractions, Gilmore says even business-to-business firms are benefiting from this new approach to servicing clients. Through his Ohio-based consulting firm, Strategic Horizons LLP, Gilmore has counseled some of the largest and most innovative companies. His clients table of contents: Business Visionary continued pg 2 Appreciation Award pg 2 Membership Survey Results pg 3 Ambassador Recognition pg 3 Celebrating 15 Years pg 4 Membership Renewal pg 5 Email Spam Decline pg 5 Proposed Budget & Financials pg 6-7 Celtic Fest Vancouver 2005 pg 8 Calendar of Events pg 8 include 3M, Adidas, Kraft, Ford, Bank of America, AT&T, Marriott Hotels, Nokia, IBM, the MGM Grand, Hewlett-Packard, and Nike. DVBIA members and guests will have a unique opportunity to learn from this business visionary at the association’s Annual General Meeting and Luncheon on June 16, 2005. Gilmore will be on hand for a morning breakfast and workshop session for DVBIA Join us for the DVBIA ANNUAL GENERAL MEETING DATE: Thursday, June 16, 2005 LOCATION: Renaissance Vancouver Hotel Harbourside, Harbourside Ballroom 1133 West Hastings Street REGISTRATION: 11:00 am BUSINESS MEETING: 11:30 am LUNCHEON featuring special guest speaker Jim Gilmore Noon – 1:45 pm newsletter– may 05 cont. on pg. 2 Jim Gilmore All members of the DVBIA are encouraged to attend the association’s Annual General Meeting, which will take place on Thursday, June 16, at the Renaissance Vancouver Hotel Harbourside. Members will elect the Board of Directors and vote on a proposed 2.5 percent increase in the DVBIA annual levy for fiscal year 2006/2007. The AGM luncheon will feature special guest speaker Jim Gilmore, the author and celebrated business strategist who will make a presentation entitled “Staging Downtown Experiences: How to differentiate your business through experiences.” Register today at www.downtownvancouver.net to be entered in our Early Bird prize draw. The first 100 members to register will be eligible.