SCE COURSE CATALOG

2015 

COURSE CATALOG 

IN THE GLOBAL WORKFORCE

2015 COURSE CATALOG 

ABOUT THE SCHOOL OF CONTINUING EDUCATION: 

At the School of Continuing Education (SCE), we offer a plethora of courses and programs designed 

to contribute to your professional growth in any setting and circumstance. We equip you with the 

skills and knowledge needed to improve the performance of your organization while contributing 

to your own personal growth and development. Our international setting brings participating talents 

from all over the world who share their wide perspectives on business issues that are relevant to a 

global workplace. In an open system of business enterprise, what is relevant may not always be in our 

own backyards but thousands of miles away. At the SCE, we bring the world to you so you do not have to 

travel the world. 

MISSION: 

The SCE’s mission is to actively participate - by delivering training and development programs 

targeting the whole person, in creating the global workplace of the future where all aspects of human 

development - including moral, cognitive, behavioral, emotional, physical, relational, and spiritual - are 

considered in talent development. 

VISION: 

The SCE’s vision is to become the leading global provider of lifelong learning and development 

opportunities to a global world in an international setting. 

OUR FACULTY: 

Our clients praise our faculty for their knowledge, teaching ability, and international expertise. They are 

recognized subject matter experts in their fields who yearn for the adventure of facilitating classes and 

workshops for professional colleagues who share the same passion for their respective fields of study 

and practice. Our instructors sympathize with you, the client, because they have been in your shoes; 

they have done everything from running their own businesses to working in the corporate world. AT 

the SCE, we pride ourselves in attracting the best among instructors as we provide them with the tools, 

technology, and administrative support needed for them to lead you on your journey to success. 

BRIDGING THE SKILL GAP 

in the 

GLOBAL WORKFORCE

TABLE OF CONTENTS 

BUSINESS MANAGEMENT 

& LEADERSHIP 

• Creating and Maintaining Life Balance 

• Effective Business Writing 

• Effective Facilitation Skills 

• Effective Management 

• Emotional Intelligence for Managers 

• Financial Essentials 

• Harnessing Innovation within Teams 

• Hiring Top Performers 

• Leading from the Front 

• Managing Multigenerational Teams 

• Marketing Essentials 

• Negotiating Skills 

• Performance Under Pressure 

• Problem Solving 

• Recruiting the Workforce of the Future 

• Strategic Planning Skills 

• Winning at Office Politics 

• Current Affairs in American Government 

• Doing Business Abroad: International 

Politics in Comparative Perspective 

• How to Be Your Own Lobbyist 

ACCOUNTING & FINANCE 

• Get Going with QuickBooks 

• QuickBooks 2014 

• Microsoft Excel 2013: Part I 

• Microsoft Excel 2013: Part II 

• Microsoft Excel 2013: Part III 

• Rich Mind, Poor Mind 

• Insurance and Risk Management 

• Navigating the World’s Risk to Identify 

Investment Opportunities 

• Personal Finance and Economics 

BUSINESS ANALYTICS 

• Crystal Reports 2013: Part I 

• Crystal Reports 2013: Part II 

• Excel 2013 Programming with VBA 

• Microsoft Access 2013: Part I 

• Microsoft Access 2013: Part II 

• Microsoft Access 2013: Part III 




• Microsoft SharePoint 2013: Site Owner 

• Microsoft SharePoint Designer 2013 

CUSTOMER RELATIONS 

MANAGEMENT 

• Insightly for End Users 

• Salesforce.com for Administrators 

• Salesforce.com for Sales Representatives 

• Zoho CRM: Critical Administrators Skills 

• Zoho CRM: Critical End User Skillsm 

PRESENTATION & 

COMMUNICATION 

• Microsoft PowerPoint 2013: Part I 

• Microsoft PowerPoint 2013-Part II 

• Microsoft Vision 2013: Part I 

• Microsoft Vision 2013: Part II 

• Transition to Microsoft Office 2013 

• Microsoft Word 2013: Part I 

• Microsoft Word 2013: Part II 

• Microsoft Word 2013: Part III 

SECURITY TRAINING 

• Certified Information Security Manager (CISM) 

• CompTIA Certification Exam Preparation 

• ITIL Foundation Certification 

• Strategic Infrastructure Security 

• Security Awareness 

• Executive Foreign Elements: 

Protective Service Training

MOBILE TECHNOLOGY 

• Using Microsoft Office 2013 on Mobile Devices 

PROJECT MANAGEMENT 

• Certified Associate in Project Management 

(CAPM) Certification 

• Introduction to Project Portfolio Management 

• Project Management Essentials 

• Project Management Fundamentals 

• Project Management Professional (PMP) 

Preparation Boot Camp 

• Microsoft Project 2013: Part I 

• Microsoft Project 2013: Part II 

SOCIAL MEDIA MARKETING 

• Introduction to Google Analytics 

• Google Analytics 

• Advanced Google Analytics 

• Google AdWords 

• Microsoft OneNote 2013 

• Microsoft Outlook 2013: Part I 

• Microsoft Outlook 2013: Part II 

• NISM Social Media Strategist (SMS) Boot Camp 

HUMAN RESOURCE 

DEVELOPMENT 

• Strategies for Increasing English Language 

Proficiency with English Learners 

• Developing Academic Language for 

English Language Learners 

• Strategies for Reading and Writing with 

English Learners 

• Effective Strategies for Working with 


• Train the Trainer 

• Adult Learning Fundamentals 

• Facilitation Skills 

• Instructional Design Using ADDIE 

• Instructional Design Principles: Going beyond 

ADDIE 

• Instructional Design: Agile Principles 

COURSE DELIVERY 

The majority of SCE classes 

will be available in the flexible 

formats as follows: 

1. ON-DEMAND online courses 

2. ONE-TO-ONE courses for 

individuals who are interested in 

developing specific skills in an 

individualized coaching format 

3. GROUP courses for eight or more 

people; local or international groups 

may submit a request for a course 

through our website 

4. ORGANIZATION-tailored 

courses for small- and medium-sized 

businesses, government agencies, and 

other non-profit and for-profit entities 

who would like to have courses offered 

on a site of their choosing for groups 

of eight or more

BUSINESS MANAGEMENT 

& LEADERSHIP

One of the secrets of achieving breakthrough performance in your industry is to have your workforce 

prepared for any transformation in the marketplace with cutting edge business knowledge and 

leadership skills to carry on the mission. Our courses in business management and leadership will 

equip your employees with knowledge and skills in many areas of relevance to your industry. We 

partner with you to create the future and to unleash the full potential of your talents. Choose one 

of our courses and spend 1-5 days with us to take your business to a new level of performance by 

mastering new concepts and gaining skills to put these concepts to work while creating opportunities 

for you and others in your organization for individual and organizational development and growth. 

COURSES 

• Creating and Maintaining Life Balance 

• Effective Business Writing 

• Effective Facilitation Skills 

• Effective Management 

• Emotional Intelligence for Managers 

• Financial Essentials 

• Harnessing Innovation within Teams 

• Hiring Top Performers 

• Leading from the Front 

• Managing Multigenerational Teams 

• Marketing Essentials 

• Negotiating Skills 

• Performance Under Pressure 

• Problem Solving 

• Recruiting the Workforce of the Future 

• Strategic Planning Skills 

• Winning at Office Politics 

• Current Affairs in American Government 

• Doing Business Abroad: International 

Politics in Comparative Perspective 

• How to Be Your Own Lobbyist

BUSINESS MANAGEMENT & LEADERSHIP 

FEATURED FACULTY 


ROBERT SHERRETTA 

Mr. Robert Sherretta is the CEO of International Investor, LLC. He started his career on Wall Street as an analyst 

and international research director to several banking and investment institutions, including Citigroup and Morgan 

Stanley. In 1997, he launched the TV program International Investor which syndicated to 62 stations in leading 

financial centers across the US. In the program, Mr. Sherretta interviews central bankers, ministers, stock exchange 

directors, securities regulators, and leading government officials. As an educator, he served as the president of the 

CHEP Institute, a non-profit professional organization committed to the advancement of Chartered Education 

Planner (ChEP) certification. 

DR. MICHAEL ROSS 

Dr. Michael Ross is the Dean of the School of Business at Virginia International University. During his undergraduate 

years, he worked in banking, public housing, and managed care. While pursuing his Master of Education, he served as 

a public school teacher working with a diverse student population. Upon completion of his PhD from The University 

of Alabama, Dr. Ross joined the Bagwell College of Education (BCOE) at Kennesaw State University as an assistant 

professor in the Department of Secondary and Middle Grades Education. As the first African-American male hired in 

the college, he was presented with a wealth of opportunities allowing him to expand his teaching, service, scholarship, 

and creative activities. Dr. Ross’s dissertation received the Georgia Association of Teacher Education award in 2004 

and he has been recognized by his colleagues for his service, faculty advising, teaching, research, and scholarship. Dr. 

Ross’s service beyond the university includes working with numerous public school systems, the Georgia Association 

of Educators, the Georgia Association of Teacher Educators, nd serving as a presenter for the National Association 

of Educators Diversity Cadre (2009-2010). In 2006, Dr. Ross founded the Modern Curriculum Resource Group, a 

comprehensive professional development and educational services consulting firm. 

Prior to working at VIU, Dr. Ross was with George Mason University where he served as a research evaluation 

associate for one of thirteen jurisdictions in the state of Virginia participating in the federally funded SPF-SIG study 

examining drinking and driving among 18- to 24-year-olds. 

DR. MARK ROBINSON 

Dr. Mark Robinson serves as a professor in the School of Business at Virginia International University. He most 

recently served as the Global Marketing and Communications Director for the Energy & Resources practice at Deloitte 

Touche Tohmatsu Limited, one of the Big Four auditing and accounting firms. During his eight year tenure at Deloitte, 

Dr. Robinson led many successful and high-profile global marketing campaigns using social media, conference 

sponsorships, and executive-level appearances, which not only increased revenue but increased brand awareness as well. 

Dr. Robinson also served for ten years as a marketing and communications manager at Exxon Mobil Corporation. 

Dr. Robinson received his MBA from Marymount University in Arlington, VA with a focus on marketing; he earned 

a PhD in International Business Management with a focus in international marketing from the International School 

of Management. His dissertation, “Developing a Nation Brand Strategy for Saudi Arabia,” was well received by faculty 

and students alike. In July 2014, Dr. Robinson’s first book Marketing Big Oil: Brand Lessons from the World’s Largest 

Companies, was published by Palgrave Macmillan.

BONNIE HEINEMAN WOLFE 

Ms. Bonnie Heineman Wolfe has owned her own international marketing and consulting company, New Venture 

International, LLC, for over 15 years. New Venture has clients throughout the world with specific expertise in the Russian 

market. 

In the 1990s, Ms. Wolfe worked on several US Department of Agriculture (USDA) projects as a marketing consultant. 

She was part of the USDA Assessment Team to South Africa, Namibia, Finland, the Baltic, and Russia. Ms. Wolfe was also 

a members of the USDA Emerging Democracy Advisory Committee and Agricultural Technical Advisory Committee 

(ATAC) for Trade and is currently a member of the USDA Advisory Committee on Emerging Markets. 

In 1981, Ms. Wolfe moved from Indiana to Washington, DC to work for the new freshman senator from Indiana, 

Dan Quayle. During the Bush/Quayle administration, Ms. Wolfe was part of the White House Advance Team for Vice 

President Dan Quayle. She advanced trips for Mrs. Quayle to Brazil, France (Winter Olympics), Bulgaria, Italy, Argentina, 

and Cape Verde. 

Community activities include Chairman of the Loudoun County Economic Development Commission in 1999 and Vice 

Chairman from 1996 to 1998. She was also Vice Chairman for the American Red Cross, Loudoun County Chapter from 

2003 to 2004. 

Ms. Wolfe received her BA from Indiana University in 1980 and her MBA from George Washington University in 1983. 

She now lives with her two children, Avery and James, in Great Falls. 

THOMAS SENECA 

Mr. Thomas Seneca began teaching with Virginia International University in the Fall 2011 semester. He has over 15 

years of experience in investing and capital markets and is currently a partner at TM Wealth Management and author of 

Investor Daily. Previously, Mr. Seneca developed his extensive finance and investment expertise as an investment banking 

associate with Goldman Sachs and Deutsche Bank. At these two prestigious institutions, Mr. Seneca conducted due 

diligence and engineered complex valuation models for IPOs, M&A, and private equity transactions. He continued his 

excellence in finance as a director of corporate development with Sprint Nextel where he executed hundreds of millions 

of dollars in transactions and investments. Mr. Seneca also served as president of a thousand-acre golf course real estate 

development which received national honors. 

Mr. Seneca has a BA in Economics from Brigham Young University and an MBA from Columbia Business School. He is 

an avid golfer and is fluent in Spanish. 

MICHAEL BRENNAN 

Dr. Michael Brennan served in the public, private, and non-profit sectors for over twenty years before entering 

academia. His broad experiences include executive level management in municipal government as well as management 

positions in a variety of non-profit organizations. Dr. Brennan’s research interests include international development, 

organizational behavior, education policy, governance structures, public budgeting, and strategic planning. 

Dr. Brennan holds a BM in Music History from Illinois State University, an MPA from University of Louisville, and a 

PhD in Urban and Public Affairs from University of Louisville.

CREATING AND MAINTAINING LIFE BALANCE 

ONE-DAY TRAINING (9AM-5PM) • MARCH 23 + MAY 18 

COURSE DESCRIPTION: 

Has stress affected you in the past? Have you had to 

take time away from work or your family because you 

felt stressed out? You, like millions of others, may have 

difficulty managing stress in your life. Fortunately, there 

are techniques you can use to better manage stress, and 

possibly even lessen the amount of stress you encounter 

on a daily basis. In this course, you will learn ways 

of improving your physical and mental well-being 

and methods of handling stress in an effective and 

productive manner. 

Course Objective: You will discover methods of 

preventing and dealing with stress at work. 

LEARNING OUTCOMES: 

UPON SUCCESSFUL COMPLETION OF THIS COURSE, 

PARTICIPANTS WILL BE ABLE TO: 

• IInvestigate the different costs of stress, assess 

your own level of stress, and explore the 

various warning signs of stress that you need to 

be aware of. 

• Discover how to fight stress by taking 

better care of your body and using simple 

relaxation techniques that can be used 

practically anywhere. 

• Discover the benefits of a positive attitude 

and staying organized at work. 

• Explore the difference in personality types 

and ways to adjust each type to reduce stress 

COURSE CONTENT: 

LESSON 1: MEASURING STRESS 

• Topic 1A: The Cost of Stress 

• Topic 1B: Assess Your Level of Stress 

LESSON 2: SIMPLE SOLUTIONS FOR STRESS 

• Topic 2A: Take Care of Your Body 

• Topic 2B: Natural Ways to Combat Stress 

LESSON 3: STRESS-RELIEVING HABITS 

• Topic 3A: Get Positive about Life 

• Topic 3B: Develop Good Working Habits 

• Topic 3C: Plan Your Life 

LESSON 4: DEVISING A STRESS CONTROL PLAN 

• Topic 4A: Be Assertive 

• Topic 4B: Improve Your Behavior 

• Topic 4C: Develop a Stress-Busting Plan 

Business Management & Leadership

EFFECTIVE BUSINESS WRITING 



Though businesses increasingly rely on technology, 

technological skills alone do not guarantee success 

in the workplace. You must still develop your ideas, 

express them clearly, and persuade others of their 

viability. This course offers effective strategies to sharpen 

your writing skills by structuring your ideas 

logically, exercising diplomacy in letters and reports, and 

shaping your arguments. In this course you will 

organize and write effective business documents. 




• Organize and write clear and concise email 

messages and instant messages which are 

appropriate to a company’s business culture. 

• Write effective business communications. 

• Write letters that are clear, concise, and 

appropriate to the intended audience. 

• Organize and write business proposals 

and executive summaries, complete with 

visuals, which employ effective strategies of 

persuasion. 


LESSON 1: WRITING EMAIL AND OTHER 

ELECTRONIC COMMUNICATION 

• Topic 1A: Organize Your Materials 

• Topic 1B: Write an Email 

• Topic 1C: Write Instant Messages 

LESSON 2: WRITING EFFECTIVE BUSINESS 

COMMUNICATION 

• Topic 2A: Analyze Your Audience 

• Topic 2B: Write an Internal Announcement 

• Topic 2C: Write an Email Responding to 

Routine Requests 

• Topic 2D: Write an Email to Respond 

Positively to Customer Complaints 

• Topic 2E: Write Bad-News Messages 

LESSON 3: WRITING A BUSINESS LETTER 

• Topic 3A: Write a Business Letter 

• Topic 3B: Write a Thank-You Letter 

LESSON 4: WRITING BUSINESS PROPOSALS 

• Topic 4A: Persuade Your Audience 

• Topic 4B: Write an Executive Summary 

• Topic 4C: Use Visuals 

Business Management & Leadership 11

EFFECTIVE FACILITATION SKILLS 



Effective facilitators know how to take charge of work 

sessions and lead groups toward successful completion 

of work objectives. In this course, you will strategically 

plan work sessions and create formal agendas, lead 

groups to generate new ideas through brainstorming 

events, and help people work through facilitated 

difficult sessions. You will also further develop your 

facilitation skills by leading remote work groups and 

even moderating international sessions. 




• Identify methods of planning a 

facilitated meeting. 

• Facilitate different kinds of meetings. 

• Facilitate remote sessions. 


LESSON 1: PLANNING THE MEETING 

• Topic 1A: Clarify the Purpose of the Meeting 

• Topic 1B: Familiarize Yourself with the 

Meeting Subject Matter 

• Topic 1C: Create the Agenda 

LESSON 2: FACILITATING THE MEETING 

• Topic 2A: Lead a Session Effectively 

• Topic 2B: Manage a Brainstorming Session 

• Topic 2C: Facilitate Difficult Sessions 

LESSON 3: FACILITATING REMOTE SESSIONS 

• Topic 3A: Manage Remote Sessions 

• Topic 3B: Facilitate International Sessions 


EFFECTIVE MANAGEMENT 



The world of business is increasingly becoming centered 

on the interaction of different teams, both within and 

outside of the organization. The success of a team within 

a company is often directly linked to the ability of a 

manager to lead and manage the team effectively. In order 

to perform the job well, the manager must understand the 

different roles of everyone involved in the team, be trained 

in developing the capabilities of all team members, and 

address issues as soon as they surface. This course will 

help you gain an understanding of the basic fundamentals 

of becoming an effective manager for your team. 




• Determine the roles that a manager must 

fill on a team and explore the key areas of 

personal development. 

• Discover how to detect silent messages 

through body language and other means of 

non-verbal communication. 

• Bolster listening skills through active listening. 

• Discover ways of identifying problems, 

prioritizing problems, and implement 

solutions effectively. 

• Empower a workgroup through delegation 

and coaching. 

• Discover the stages of team development and 

examine the need for regular team meetings. 


LESSON 1: DEVELOPING AS A MANAGER 

• Topic 1A: The Role of an Effective Manager 

• Topic 1B: Personal Skills Development 

LESSON 2: COMMUNICATING SUCCESSFULLY 

• Topic 2A: Speak Without Talking 

• Topic 2B: Manage Better By Listening 

• Topic 2C: Assert to Achieve 

LESSON 3: CREATING SUCCESSFUL SOLUTIONS 

• Topic 3A: Identify the Core Problem 

• Topic 3B: Solve Problems Creatively 

• Topic 3C: Implement Solutions Decisively 

LESSON 4: EMPOWERING YOUR WORKGROUP 

• Topic 4A: Delegate for Results 

• Topic 4B: Coach for Achievement 

• Topic 4C: Evaluate Staff Performance 

LESSON 5: CULTIVATING GREAT TEAMS 

• Topic 5A: Create an Invincible Team 

• Topic 5B: Inspire Team Success 

• Topic 5C: Team Briefings for Success 

• Topic 5D: Resolve Conflicts Positively 


EMOTIONAL INTELLIGENCE FOR MANAGERS 

ONE-DAY TRAINING (9AM-5PM) • MAY 22 + OCTOBER 19 


This course is designed for the emerging manager. In 

this course, you will assess your current emotional 

intelligence capabilities, determine your strengths, 

and identify areas for improvement. You will examine 

how emotions affect behavior and how those behaviors 

impact your relationships with others and your 

leadership and management style. You will also develop 

strategies for managing the emotional energy in 

yourself and others. 




• Evaluate you current emotional intelligence 

capabilities. 

• Apply strategies to improve your emotional 

intelligence. 

• Determine your strengths and weaknesses as 

they relate to your emotional well-being. 

• Adjust your management and leadership style 

according to what you learn about yourself 

and others. 

• Examine how emotions play a part in your 

behavior as well as your relationships with 

others. 

• Develop strategies for effectively applying 

emotional intelligence in the workplace. 


LESSON 1: EVALUATING EMOTIONAL 

INTELLIGENCE 

• Topic 1A: Assess Your Self-Understanding 

• Topic 1B: Determine Your Ability to Regulate 

Your Emotions 

• Topic 1C: Evaluate Your Social 

Recognition Skills 

• Topic 1D: Assess Your Social Regulation Skills 

LESSON 2: APPLYING EMOTIONAL 

INTELLIGENCE IN A BUSINESS ENVIRONMENT 

• Topic 2A: Improve Your Emotional 

Intelligence by Understanding Your 

Emotions 

• Topic 2B: Regulate Your Emotions 

• Topic 2C: Improve Your Social Recognition 

and Regulation Skills 

• Topic 2D: Build an Emotionally 

Intelligent Team 


FINANCIAL ESSENTIALS 

TWO-DAY TRAINING (9AM-5PM) • MAY 7-8 + SEPTEMBER 21-22 


All employees of an organization work toward the same 

goal: the financial success of the company. However, 

individuals cannot be expected to contribute to the 

financial success of the company unless they understand 

the principles upon which finance is based. In this 

course, you will explore the fundamentals of finance and 

discover how all areas of the company contribute to its 

financial well being. 




• Describe critical aspects of the budgeting 

process, including budgeting matters and 

methods of budgeting. 

• Investigate the three major components of a 

budget, including the management of a budget. 

• Determine the internal and external parties 

affected by a company’s operations and the 

examination of cash-based and accrual-based 

methods of accounting. 

• Thoroughly examine the makeup of an income 

statement, a balance sheet, and a cash flow 

statement. 

• Use common-size financial statements to conduct 

both a trend evaluation and a competitive 

evaluation. 

• Look at the many financial ratios that offer 

valuable information about a company’s ability to 

generate revenue, meet financial obligations, and 

manage debt. 


LESSON 1: BUDGETING FUNDAMENTALS 

• Topic 1A: Budgeting Benefits 

• Topic 1B: Budgeting Methods 

LESSON 2: MANAGING A BUDGET 

• Topic 2A: Prepare a Budget 

• Topic 2B: Control a Budget 

LESSON 3: EXPLORING THE GROUND RULES 

OF FINANCE 

• Topic 3A: Who Needs Finance? 

• Topic 3B: Track Revenue and Expenses 

LESSON 4: USING FINANCIAL STATEMENTS 

• Topic 4A: The Income Statement 

• Topic 4B: The Balance Sheet 

• Topic 4C: The Cash Flow Statement 

LESSON 5: EVALUATING PERFORMANCE 

• Topic 5A: Make Comparisons 

• Topic 5B: Determine Liquidity 

• Topic 5C: Determine Activity 

• Topic 5D: Determine Profitability 

• Topic 5E: Determine Solvency 

LESSON 6: MAKING INVESTMENT DECISIONS 

• Topic 6A: The Investment Decision-Making 

Process 

• Topic 6B: Conduct a CVP Analysis 

• Topic 6C: Project Appraisal Techniques 

• Examine the decision-making process when 

considering potential investments, including 

exploration of a number of financial formulas that 

will help you to assess the value of such investments.

HARNESSING INNOVATION WITHIN TEAMS 

ONE-DAY TRAINING (9AM-5PM) • OCTOBER 20 + DECEMBER 7 


By participating in this course, you will create and 

maintain a business environment that capitalizes on the 

innovation and creativity of your team members. This 

course is more suitable to managers new to their role 

who want to inspire and capitalize on innovations within 

their team and workplace. 




• Innovate and bring in new ideas within your 

team and workplace. 

• Generate ideas using innovative practices. 

• Apply innovative ideas and convert them 

into practice. 

• Manage innovation and innovators within 

your workplace. 

• Create a work environment that is conducive 

to innovation. 


LESSON 1: BEING AN INNOVATOR 

• Topic 1A: Identify Creativity 

• Topic 1B: Attain an Innovative Mindset 

• Topic 1C: Evaluate the Issue from Multiple 

Perspectives 

LESSON 2: GENERATING IDEAS 

• Topic 2A: Brainstorm Ideas 

• Topic 2B: Collaborate Creatively 

LESSON 3: PUTTING IDEAS INTO PRACTICE 

• Topic 3A: Experiment with New Ideas 

• Topic 3B: Implement a Proven Idea 

LESSON 4: MANAGING INNOVATION 

• Topic 4A: Establish an Innovative 

Environment 

• Topic 4B: Hire Innovators 

• Topic 4C: Sustain a Learning Organization 


HIRING TOP PERFORMERS 

ONE-DAY TRAINING (9AM-5PM) • OCTOBER 21 + DECEMBER 8 


You will learn proven methods for hiring people who 

will be a great match for your team or department. This 

is a course for managers, supervisors, and team leaders 

with recruitment responsibilities who need to develop 

strong skills related to making great hiring choices. 




• Initiate the hiring process. 

• Manage and utilize interviews for best results. 

• Conclude the hiring process. 


LESSON 1: INITIATING THE HIRING PROCESS 

• Topic 1A: Prepare to Recruit 

• Topic 1B: Attract the Right Candidates 

LESSON 2: HANDLING INTERVIEWS 

• Topic 2A: Prepare for the Interview 

• Topic 2B: Conduct the Interview 

LESSON 3: CONCLUDING THE HIRING PROCESS 

• Topic 3A: Select the Right Candidate 

• Topic 3B: Orient and Retain the New 

Employee 


LEADING FROM THE FRONT 

ONE-DAY TRAINING (9AM-5PM) • MARCH 27 + JANUARY 26 


Participants in this course will apply the seven 

fundamental leadership practices of Lead Star. The 

target audience for this course is anyone who wants to 

develop or improve their leadership skills and influence 

outcomes more effectively in an organization, home, or 

community. 




• Successfully apply the seven fundamentals of 

leadership. 

• Utilize emotional intelligence for success. 

• Meet and exceed job performance 

expectations by providing leadership in good 

and bad times. 


LESSON 1: APPLYING SEVEN LEADERSHIP 

FUNDAMENTALS 

• Topic 1A: Meet and Exceed Performance 

Standards for Great Success 

• Topic 1B: Project Confidence by Realizing 

Your Capabilities 

• Topic 1C: Make Decisions to Make Progress 

• Topic 1D: Meet the Needs of Those 

around You 

• Topic 1E: Inspire Others by Becoming 

Accountable 

• Topic 1F: Harness Your Emotions for Success 

• Topic 1G: Reveal Your Best, Authentic Self 


MANAGING MULTIGENERATIONAL TEAMS 

TWO-DAY TRAINING (9AM-5PM) • APRIL 9 + OCTOBER 20 


You’re the manager of a team of people from different 

generations and you need them to cooperate, collaborate, 

and deliver maximum performance. In this course, you 

will recognize how generational differences affect your 

team’s performance and conduct, and you will contribute 

positively to influence change in problematic behavior, 

leverage generational assets, and hire and retain members 

of a specific generation to complement your team. 




• Handle intergenerational workplace issues 

effectively 

• Promote the capabilities of multigenerational 

teams. 


LESSON 1: HANDLING INTERGENERATIONAL 

WORKPLACE ISSUES 

• Topic 1A: Map Your Own Generational 

Attitudes 

• Topic 1B: Reinforce Performance 

Expectations 

• Topic 1C: Communicate Effectively with 

Your Team 

• Topic 1D: Motivate Your Team 

LESSON 2: PROMOTING THE SKILLS OF 

MULTIGENERATIONAL TEAMS 

• Topic 2A: Adapt to Multigenerational Teams 

• Topic 2B: Maximize the Potential of 

Generations 

• Topic 2C: Collaborate with Generations 

• Topic 2D: Coach Generations on Your Team 

• Topic 2E: Interview Multigenerational Job 

Candidates 

• Topic 2F: Retain Intergenerational Employees 


MARKETING ESSENTIALS 

ONE-DAY TRAINING (9AM-5PM) • JANUARY 27 + OCTOBER 20 


Marketers are key in coordinating those who make 

product and design decisions with sales personnel 

and, ultimately, with consumers. Their marketing 

strategies can enable companies to remain ahead of the 

competition and attract customers whose loyalty will be 

the foundation of a successful venture. In this course, you 

will develop essential marketing skills that will help you in 

any situation and give you better insights into your own 

organization. You will develop strategic and tactical skills 

to create, execute, and evaluate a marketing plan as a team 

leader, regardless of your position in your organization. 




• Determine sales objectives. 

• Analyze market segments. 

• Analyze products from marketability 

perspective. 

• Brand products and services. 

• Conduct marketing audits. 


LESSON 1: ANALYZING YOUR MARKET 

• Topic 1A: Determine Your Sales Objectives 

• Topic 1B: Analyze the Market 

• Topic 1C: Isolate Your Market Segment 

• Topic 1D: Analyze Your Product 

LESSON 2: POSITIONING YOUR PRODUCT 

• Topic 2A: Position Your Product 

• Topic 2B: Price Your Product 

• Topic 2C: Brand Your Product 

• Topic 2D: Develop Your Advertising Tactics 

• Topic 2E: Organize Your Marketing Efforts 

• Topic 2F: Conduct a Marketing Audit 


NEGOTIATING SKILLS 

ONE-DAY TRAINING (9AM-5PM) • SEPTEMBER 23 + NOVEMBER 26 


In this course, you will perform the basic steps in a 

business negotiation. This course is suitable for business 

professionals who may or may not be in a supervisory 

position and want to learn negotiating skills. 




• Prepare to negotiate in a business 

environment. 

• Initiate negotiations and follow through on 

their results. 

• Negotiate with your partner. 

• Follow through on a completed business 

negotiation. 

• Negotiate in unique business circumstances. 


LESSON 1: PREPARING TO NEGOTIATE 

• Topic 1A: Establish a Successful Mindset 

• Topic 1B: Research the Other Party 

• Topic 1C: Determine the Value of the Item Being 

Negotiated 

• Topic 1D: Determine Where You’d Like Negotiations 

to Take Place 

• Topic 1E: Establish Your Best- and Worst-Acceptable 

Outcomes 

• Topic 1F: Research Your Best Alternative to a 

Negotiated Agreement (BATNA) 

LESSON 2: INITIATING NEGOTIATION: ESTABLISHING 

THE GROUND RULES 

• Topic 2A: Establish Rapport 

• Topic 2B: Establish Your Status 

• Topic 2C: Choose the Communication Method for 

Negotiation 

• Topic 2D: Establish the Rules of Engagement 

• Topic 2E: Set a Timeline 

• Topic 2F: Establish How Negotiation Results Will Be 

Communicated and Implemented 

LESSON 3: NEGOTIATING 

• Topic 3A: Encourage the Other Party to Issue the 

First Proposal 

• Topic 3B: Make the First Proposal 

• Topic 3C: Counter the Offer or Proposal 

• Topic 3D: Accept an Offer or Abort Negotiations 

• Topic 3E: Work Through an Impasse 

LESSON 4: FOLLOWING THROUGH 

• Topic 4A: Evaluate the Success of the Negotiation 

• Topic 4B: Follow Up on the Relationship 

LESSON 5: NEGOTIATING IN SPECIAL CIRCUMSTANCES 

• Topic 5A: Cross-Cultural Negotiation 

• Topic 5B: Cross-Generational Negotiation 

• Topic 5C: Negotiation with Supervisors and 

Subordinates 


PERFORMANCE UNDER PRESSURE 



In this course, you will be able to identify ways to 

lead your team to perform well under pressure. This 

course is designed for managers, supervisors, and 

team leaders who seek advanced skills in leading a 

team to perform well under pressure. 




• Manage stress in the workplace. 

• Work well under pressure. 

• Learn how to deal with various types 

of stressors. 


LESSON 1: MANAGING STRESS IN 

THE WORKPLACE 

• Topic 1A: Understand the Role of Stressors 

• Topic 1B: Manage a Stressful Workplace 

• Topic 1C: Manage the Stressed-Out 

Employee 

LESSON 2: WORKING WELL UNDER PRESSURE 

• Topic 2A: Practice Optimal Energy 

Management 

• Topic 2B: Practice Optimal Perception 

• Topic 2C: Achieve Optimal Performance 

• Topic 2D: Make SBRT a Habit 

LESSON 3: DEALING WITH STRESSORS 

• Topic 3A: Deal with Stressors 

• Topic 3B: Deal with Anger Pressure 

• Topic 3C: Deal with People Pressure 

• Topic 3D: Deal with Fatigue Pressure 

• Topic 3E: Deal with Evaluation Pressure 


PROBLEM SOLVING 



In a corporate environment, using specialized groups to 

solve problems is becoming more and more common. 

Being able to work in groups to solve problems will 

enhance your business knowledge and value to the 

organization. This course will show you the fundamentals 

of problem-solving skills, from defining your problem 

to presenting it to the key decision-makers in your 

organization. You will investigate strategies to help you 

clearly define your problem, determine and present your 

solution, and monitor the results. 




• Describe strategies for solving problems 

logically. 

• Examine strategies for defining the true issue 

of a problem. 

• Identify strategies for solving problems 

methodically. 

• Examine business strategies for acquiring 

decision acceptance when problem solving. 


LESSON 1: STARTING TO SOLVE PROBLEMS 

• Topic 1A: The Problem-Solving Process 

• Topic 1B: The Nature of Groups 

• Topic 1C: Tools for Problem Solving 

• Topic 1D: Problem-Solving Approaches 

LESSON 2: IDENTIFYING THE PROBLEM 

• Topic 2A: Determine the Problem 

• Topic 2B: Investigate the Problem 

LESSON 3: DETERMINING THE SOLUTION 

• Topic 3A: Analyze Problems Creatively 

• Topic 3B: Consider Alternate Solutions 

• Topic 3C: Choose the Best Solution 

• Topic 3D: Solutions to Group Problems 

LESSON 4: ACCEPTING A DECISION 

• Topic 4A: Sell Your Solution 

• Topic 4B: Implement Decisions 


RECRUITING THE WORKFORCE OF THE FUTURE 



This course is intended for human resource professionals 

with some level of experience with recruiting who want to 

position their companies for success through strategic 

recruiting initiatives. You will develop the skills you 

need to maintain and develop the right-sized workforce 

for today’s business needs. You will explore traditional 

hiring criteria and create new, more appropriate 

employee profiles. Additionally, you will plan a 

successful recruiting campaign. Your capstone activity 

in this course and in recruiting will be to select the right 

employee to complete the task at hand. 




• Evaluate current credential requirements and 

develop new ones to reflect the changing times. 

• Develop a compelling recruiting message. 

• Develop their recruiting campaigns. 

• Select the right employee based on skill and 

performance measures. 


LESSON 1: PROFILING THE EMPLOYEE OF 

THE FUTURE 

• Topic 1A: Reassess Traditional Credential 

Requirements 

• Topic 1B: Develop Skill and Performance 

Criteria 

LESSON 2: DEVELOPING A COMPELLING 

RECRUITING MESSAGE 

• Topic 2A: Brand Yourself as an Employer 

• Topic 2B: Understand the Eight Essential 

Factors 

• Topic 2C: Create Your Message 

LESSON 3: PLANNING YOUR RECRUITING 

CAMPAIGN 

• Topic 3A: Dissect Recruiting Campaigns 

• Topic 3B: Target Your Market 

• Topic 3C: Execute the Campaign 

• Topic 3D: Manage the Campaign 

LESSON 4: SELECTING THE RIGHT EMPLOYEE 

• Topic 4A: Develop a Selection Process 

• Topic 4B: Conduct the Interview 


STRATEGIC PLANNING SKILLS 



This course is intended for executives, managers, 

consultants, and other business professionals who are 

responsible for strategic planning in an organization. This 

course will provide you with a process for developing a 

clear understanding of your business’s culture, operations, 

and market position, while facilitating the development of 

a strategic blueprint for gaining the competitive advantage 

necessary for your business’s success, now and in the 

future. You will develop an approach to the formulation 

of strategic programs and initiatives critical for effectively 

leading and managing an organization. 




• Prepare for the strategic planning process. 

• Develop a mission statement, define a vision for 

your organization, and conduct an assessment 

of internal and external factors that influence 

your business. 

• Apply the information you have gathered and 

work to apply the values of your company’s 

mission with its vision to create a successful 

strategy for your business operations. 

• Put the plan into action and monitor the plan to 

gauge its effectiveness after implementation. 


LESSON 1: PREPARING FOR THE STRATEGIC 

PLANNING PROCESS 

• Topic 1A: Set the Parameters for the Strategic 

Planning Process 

• Topic 1B: Establish a Committee 

• Topic 1C: Gather Operational Data 

LESSON 2: INITIATING THE STRATEGIC 

PLANNING PROCESS 

• Topic 2A: Develop a Mission Statement 

• Topic 2B: Develop a Vision Statement 

• Topic 2C: Assess Internal/External 

Environments 

• Topic 2D: Perform SWOT Analysis 

LESSON 3: DEVELOPING THE STRATEGIC PLAN 

• Topic 3A: Prioritize What the Strategic Plan 

Will Address 

• Topic 3B: Set Goals and Objectives 

• Topic 3C: Develop Strategy for Achieving 

Goals 

• Topic 3D: Draft the Strategic Plan 

LESSON 4: EXECUTING THE PLAN 

• Topic 4A: Assign Responsibility and Authority 

• Topic 4B: Establish a Monitoring System 


WINNING AT OFFICE POLITICS 

ONE-DAY TRAINING (9AM-5PM) • APRIL 3 + AUGUST 10 


Are you interested in using office politics to climb the 

corporate ladder and get ahead of the competition? 

Navigating office politics to succeed in corporate America 

can be a job in itself. This course will cover power 

dynamics, unwritten rules, personality clashes, competing 

agendas, and deciphering managerial moves using personal 

experiences and insights from an insider. The class will be 

interactive using video, real case studies, and participant 

role-playing. 




• Use tested tactics to form better relationships 

with supervisors and peers 

• Reduce the frustration of dealing with 

difficult people 

• Turn tense situations, failures, and mistakes 

into win-win situations 

• Understand how to climb the corporate 

ladder and get ahead of the competition 

utilizing successful tactics 

• Understand how corporate maneuvers and 

restructuring affect status 

• Read signs and understand the nuances of 

layoffs and/or promotions 


LESSON 1: ESTABLISHING BETTER 

RELATIONSHIPS WITH YOUR BOSS 

LESSON 2: UNDERSTANDING YOUR 

ORGANIZATION’S CORPORATE CULTURE 

LESSON 3: DEVELOPING STRATEGIES TO CLIMB 

THE CORPORATE LADDER 

LESSON 4: UNDERSTANDING CORPORATE 

RESTRUCTURING AND HOW IT AFFECTS 

STATUS AND EMPLOYMENT 

LESSON 5: NEXT STEPS 


CURRENT AFFAIRS IN AMERICAN GOVERNMENT 



The aim of this course is to introduce executives, 

government relations personnel, and public relations 

professionals to the American system of government 

from the perspective of current affairs. Participants 

in this workshop will broaden their understanding 

of how to utilize politics across the three branches of 

government and within the federal system (national, state, 

and local levels) for the benefit of their organizations. 

Topics to be covered in this workshop include: policy 

formation, federalism, democracy, inter-branch relations, 

elections, political parties, ideologies, foreign policy, and 

much more. 




• Develop a solid foundation in some of the 

literature on American politics. 

• Relate literary materials to what we read 

or see in the media and utilize it to further 

your organization’s businesses with the 

government. 

• Communicate political concepts to others 

through discussion and writing. 


LESSON 1: UNDERSTANDING AMERICAN 

POLITICAL SYSTEM AND POLITICS 

LESSON 2: UNDERSTANDING CURRENT EVENTS 

AND HOW THEY MAY INFLUENCE YOUR 

BUSINESS 

LESSON 3: TOOLS AND TECHNIQUES IN 

ANALYZING CURRENT EVENTS 

LESSON 4: STRATEGIZING GOVERNMENT 

RELATIONS 

LESSON 5: BEING YOUR OWN LOBBYIST 

LESSON 6: AMERICAN FOREIGN POLICY AND 

INTERNATIONAL BUSINESS 

LESSON 7: INTERNATIONAL TRADE AND 

AMERICAN GOVERNMENT POLICY 


DOING BUSINESS ABROAD: 

INTERNATIONAL POLITICS IN COMPARATIVE PERSPECTIVE 



Through the use of the comparative method of inquiry, 

this workshop will introduce participants to world affairs 

and governance in the major economies of the world 

compared to the United States as a base. During the 

course, participants will broaden their understanding of 

how diverse human societies in industrialized countries 

such as the UK, Germany, and Japan – as well as the 

BRIC nations of Brazil, Russia, India, and China – 

tend to organize and govern themselves. Grasping the 

nature of the international political construct will lead 

participants to better ways of doing business in these 

countries while intelligently navigating the legal and 

political terrains of their business environments. 




• Establish a basic understanding of the 

literature on comparative politics. 

• Develop greater analytical agility in applying 

theoretical materials to empirical cases of 

how to conduct business in international 

environment. 

• Expand proficiency in discussing international 

affairs across the spectrum of the major 

economies of the world. 

• Compare and contrast governance in leading 

nations around the globe through high level 

discussions. 

• Apply comparative methodology to other 

areas of inquiry in business and politics. 


LESSON 1: UNDERSTANDING THE AMERICAN 

POLITICAL SYSTEM AND ITS ROLE IN BUSINESS 

LESSON 2: POLITICAL PARTIES AND SPECIAL 

INTEREST GROUPS 

LESSON 3: POLITICAL LEADERSHIP: MYTH AND 

REALITY 

LESSON 4: LESSON 5: FUNDAMENTALS OF 

ADVOCACY AND LOBBYING 

LESSON 5: HOW TO BECOME YOUR OWN 

LOBBYIST 

LESSON 6: PLANNING YOUR CAMPAIGN 

Business Management & Leadership Course

HOW TO BE YOUR OWN LOBBYIST 



Through the use of the comparative method of inquiry, 

this workshop will introduce participants to world affairs 

and governance in the major economies of the world 

compared to the United States as a base. During the course, 

participants will broaden their understanding of how diverse 

human societies in industrialized countries such as the UK, 

Germany, and Japan – as well as the BRIC nations of Brazil, 

Russia, India, and China – tend to organize and govern 

themselves. Grasping the nature of the international political 

construct will lead participants to better ways of doing 

business in these countries while intelligently navigating the 

legal and political terrains of their business environments. 




• Understand how to build a proactive strategy 

for a business. 

• Understand the political process and the roles 

the federal, state, and local governments play 

in businesses. 

• Enhance communication strategies with 

public officials. 

• Develop a lobbying plan and strategy to 

advocate for a business. 


LESSON 1: UNDERSTANDING THE AMERICAN 

POLITICAL SYSTEM AND ITS ROLE IN BUSINESS 

LESSON 2: POLITICAL PARTIES AND SPECIAL 

INTEREST GROUPS 

LESSON 3: POLITICAL LEADERSHIP: MYTH AND 

REALITY 

LESSON 4: LESSON 5: FUNDAMENTALS OF 

ADVOCACY AND LOBBYING 

LESSON 5: HOW TO BECOME YOUR OWN 

LOBBYIST 

LESSON 6: PLANNING YOUR CAMPAIGN 


ACCOUNTING 

& FINANCE

Language is what we were endowed with as human species to communicate our thoughts and ideas 

among each other and to the world. Accounting is the language of choice for business professionals. 

Our renowned faculty in accounting and finance are ready to train your workforce novices who only 

need to understand the language of business or executives and CFOs who use their accounting and 

financial knowledge not only to communicate but also for compliance with legal and professional 

requirements of your industry. We offer courses on everything from the basics to the most advanced 

in this specialized area of study in business and management. 


• Get Going with QuickBooks 

• QuickBooks 2014 

• Microsoft Excell2013: Part I 

• Microsoft Excel2013: Part II 

• Microsoft Excel2013: Part III 

• Rich Mind Poor Mind 

• Insurance and risk management 

• Navigating the World’s Risk to Identify Investment Opportunities 

• Personal Finance and Economics

ACCOUNTING & FINANCE 


DR. ALISHER AKHMEDJONOV 

Dr. Alisher Akhmedjonov joined the School of Business at Virginia International University in Spring 2014 as 

an economics instructor. He received his MA in Economics from the University of San Francisco and his PhD 

in Policy Analysis from the RAND Graduate School in 2010. His research interests are in the areas of applied 

economics and emerging markets. He has been published widely, including in Applied Economics, Economic 

Modelling, and Economics Letters. Dr. Akhmedjonov is currently an associate editor of the Journal of Applied 

Economics and Business Research. 

DR. VARGA AZAD 

Dr. Varga Azad has more than 26 years of professional experience in different parts of the World Bank, specializing in 

international economics, modelling, econometrics, and management information systems. 

Dr. Azad holds an MPhil in Economics from George Washington University, an MS in Economics from Texas 

A&M University, a Doctor of Education in Organizational Leadership from Nova South Easter University, an MS in 

Information Systems from Strayer University, and a BS in Economics from Pahlavi University in Iran. 

As a professor, Dr. Azad has served the academic circles of Johns Hopkins University, Strayer University, Stratford 

University, University of District of Columbia, and Potomac College. She has taught in the areas of marketing, 

management, business, finance, economics, mathematics, statistics, financial management, and financial accounting. 

Prior to her time at VIU, Dr. Azad served as the lead mathematics professor for Strayer University. She has also 

participated in preparing and authoring many publications. Presently, she teaches economics, mathematics, statistics, 

financial accounting, and marketing courses both on-campus and online. 

DR. TEFERA BEYENE 

Dr. Tefera T. Beyene has over 25 years of experience in the areas of management, accounting, finance, auditing, 

and taxation, along with experience in government, corporate business, and overseas business. Dr. Beyene holds 

a PhD in Applied Management and Decision Sciences with a concentration in Accounting and an MBA with 

double concentrations in Accounting and Finance. He is also a licensed Certified Public Accountant in the state of 

Illinois. Some of his accreditations include being recognized as a fellow and member of the American Academy of 

Financial Management (AAFM), a member of the American Institute of Certified Public Accountants (AICPA), 

the American Accounting Association (AA), and the National Association of Credit Management (NACM). 

Along with these, he holds the Certified Chartered Economist (ChE), Chartered Wealth Management (CWM), 

and Credit Business Associate (CBA) certifications. Dr. Beyene has also completed an Executive Certificate in 

Leadership and Management from the University of Notre Dame’s Mendoza College of Business.

GET GOING WITH QUICKBOOKS 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 19 + APRIL 21 


This course provides a simple approach to learning computer 

software. It is intended to introduce students to QuickBooks 2014 

without the intimidation of high-level concepts and procedures. 

The course assumes that the user has no prior knowledge of 

QuickBooks and students will only be introduced to the primary 

features of the software. If you are familiar with the software, 

you will quickly learn the new features and functionality of this 

version. Regardless of your skill level, this course will allow you to 

learn QuickBooks 2014 with the greatest of ease. 




• Set up a company 

• Work with lists 

• Set up inventory 

• Sell your product 

• Invoice for services 

• Process payments 


• Work with bank 

accounts 

• Enter and pay bills 

• Use the “EasyStep 

Interview” feature 

LESSON 1: GETTING STARTED 

• Topic 1A: Starting QuickBooks 

• Topic 1B: Setting QuickBooks Preferences 

• Topic 1C: Identifying Components of the QuickBooks 

Operating Environment 

• Topic 1D: Using QuickBooks Help 

• Topic 1G: Identifying Common Business Terms 

• Topic 1H: Setting Up QuickBooks in 

Multi-User Mode 

• Topic 1I: Updating QuickBooks 

• Topic 1J: Backing Up and Restoring a Company File 

• Topic 1K: Exiting QuickBooks 

• Topic 1L: Review 

LESSON 2: SETTING UP A COMPANY 

• Topic 2A: Creating a QuickBooks Company 

• Topic 2B: Using the Chart of Accounts 

• Topic 2C: Setting Up a Password 

• Topic 2D: Setting a Closing Date 

• Topic 2E: Review 

LESSON 3: WORKING WITH LISTS 

• Topic 3A: Creating Company Lists 

• Topic 3B: Working with the Customers & Jobs List 

• Topic 3C: Working with the Employees List 

• Topic 3D: Working with the Vendors List 

• Topic 3E: Working with the Items List 

• Topic 3F: Working with Other Lists 

• Topic 3G: Managing Lists 

• Topic 3H: Review 

LESSON 4: SETTING UP INVENTORY 

• Topic 4A: Entering Inventory 

• Topic 4B: Ordering Inventory 

• Topic 4C: Receiving Inventory 

• Topic 4D: Paying for Inventory 

• Topic 4E: Manually Adjusting Inventory 

• Topic 4F: Review 

LESSON 5: SELLING YOUR PRODUCT 

• Topic 5A: Creating Product Invoices 

• Topic 5B: Applying Credit to Invoices 

• Topic 5C: Emailing Invoices 

• Topic 5D: Setting Price Levels 

• Topic 5E: Creating Sales Receipts 


LESSON 6: INVOICING FOR SERVICES 

• Topic 6A: Setting Up a Service Item 

• Topic 6B: Changing the Invoice Format 

• Topic 6C: Creating a Service Invoice 

• Topic 6D: Editing an Invoice 

• Topic 6E: Voiding an Invoice 

• Topic 6F: Deleting an Invoice 

• Topic 6G: Entering Statement Charges 

• Topic 6H: Creating Billing Statements 

• Topic 6I: Review 

LESSON 7: PROCESSING PAYMENTS 

• Topic 7A: Displaying the Open Invoices Report 

• Topic 7B: Using the Income Tracker 

• Topic 7C: Receiving Payments for Invoices 

• Topic 7D: Making Deposits 

• Topic 7E: Handling Bounced Checks 


LESSON 8: WORKING WITH BANK ACCOUNTS 

• Topic 8A: Writing a QuickBooks Check 

• Topic 8B: Voiding a QuickBooks Check 

• Topic 8C: Using Bank Account Registers 

• Topic 8D: Entering a Handwritten Check 

• Topic 8E: Transferring Funds Between Accounts 

• Topic 8F: Reconciling Checking Accounts 

• Topic 8G: Review 

LESSON 9: ENTERING AND PAYING BILLS 

• Topic 9A: Handling Expenses 

• Topic 9B: Using QuickBooks for Accounts Payable 

• Topic 9C: Entering Bills 

• Topic 9D: Paying Bills 

• Topic 9E: Entering Vendor Credit 


Accounting & Finance Course 33

QUICKBOOKS 2014 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 20, APRIL 1, JUNE 1, SEPTEMBER 11 


This course will use a simple approach to learning 

QuickBooks 2014. No prior knowledge of QuickBooks is 

required to participate in this course. If you are using the 

software for the first time, you will be introduced to its 

primary features. If you are familiar with the software, you 

will quickly learn the new features and functionality of this 

version. Regardless of your skill level, you will learn with the 

greatest of ease. 




• Memorize transactions. 

• Customize forms. 

• Use other QuickBooks accounts. 

• Create reports. 

• Create graphs. 

• Track and pay sales tax. 

• Prepare payroll with QuickBooks. 

• Use online banking. 

• Share files with an accountant. 

• Write letters. 


LESSON 1: MEMORIZING TRANSACTIONS 

• Topic 1A: Entering a New Memorized Transaction 

• Topic 1B: Editing a Memorized Transaction 

• Topic 1C: Deleting a Memorized Transaction 

• Topic 1D: Grouping a Memorized Transaction 

• Topic 1E: Using a Memorized Transaction 

• Topic 1F: Printing the Memorized Transaction List 


LESSON 2: CUSTOMIZING FORMS 


• Topic 2A: Creating a Custom Template 

• Topic 2B: Modifying a Template 

• Topic 2C: Printing Forms 

• Topic 2D: Review 

LESSON 3: USING OTHER QUICKBOOKS ACCOUNTS 

• Topic 3A: Other QuickBooks Account Types 

• Topic 3B: Working with Credit Card Transactions 

• Topic 3C: Working with Fixed Assets 

• Topic 3D: Working with Long-Term Liability Accounts 

• Topic 3E: Using the Loan Manager 


LESSON 4: CREATING REPORTS 

• Topic 4A: Working with QuickReports 

• Topic 4B: Working with Preset Reports 

• Topic 4C: Sharing Reports 

• Topic 4D: Exporting Reports to Microsoft Excel 

• Topic 4E: Printing Reports 


LESSON 5: CREATING GRAPHS 

• Topic 5A: Creating QuickInsight Graphs 

• Topic 5B: Using QuickZoom with Graphs 

• Topic 5C: Working with the Sales Graph 

• Topic 5D: Customizing Graphs 

• Topic 5E: Printing Graphs 


LESSON 6: TRACKING AND PAYING SALES TAX 

• Topic 6A: Using Sales Tax in QuickBooks 

• Topic 6B: Setting Up Tax Rates and Agencies 

• Topic 6C: Indicating Who and What Gets Taxed 

• Topic 6D: Applying Tax to Each Sale 

• Topic 6E: Determining What You Owe 

• Topic 6F: Paying Your Tax Agencies 


LESSON 7: PREPARING PAYROLL WITH QUICKBOOKS 

• Topic 7A: Using Payroll Tracking 

• Topic 7B: Setting Up for Payroll 

• Topic 7C: Setting Up Employee Payroll Information 

• Topic 7D: Setting Up a Payroll Schedule 

• Topic 7E: Writing a Payroll Check 

• Topic 7F: Printing Paycheck Stubs 

• Topic 7G: Tracking Your Tax Liabilities 

• Topic 7H: Paying Payroll Taxes 

• Topic 7I: Preparing Payroll Tax Forms 

• Topic 7J: Review 

Accounting & Finance

MICROSOFT EXCEL 2013: PART I 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 4, APRIL 15, SEPTEMBER 16 


By applying the robust functionality that’s built into Excel to 

your organization’s raw data, you will be able to gain a level of 

insight into that data that would have been nearly impossible just 

a couple of decades ago. Excel can help you organize, calculate, 

analyze, revise, update, and present your data in ways that will 

help the decision makers in your organization steer you in the 

right direction. Of course, knowing exactly how to ask Excel the 

questions that you need answered, which questions you can even 

ask, and how to interpret the answers Excel gives is necessary 

before you can even begin to embark on the journey ahead. This 

course aims to provide you with the foundational Excel knowledge 

and skills necessary to begin that journey. This course covers 

Microsoft Office Specialist exam objectives to help students 

prepare for the Excel 2013 Exam and the Excel 2013 Expert Exam. 




• Get started with Microsoft Office Excel 2013. 

• Perform calculations. 

• Modify a worksheet. 

• Format a worksheet. 

• Print workbooks. 

• Manage workbooks. 


LESSON 1: GETTING STARTED WITH MICROSOFT 

OFFICE EXCEL 2013 

• Topic A: Navigate the Excel User Interface 

• Topic B: Use Excel Commands 

• Topic C: Create and Save a Basic Workbook 

• Topic D: Enter Cell Data 

• Topic E: Use Excel Help 

LESSON 2: PERFORMING CALCULATIONS 

• Topic A: Create Worksheet Formulas 

• Topic B: Insert Functions 

• Topic C: Reuse Formulas 

LESSON 3: MODIFYING A WORKSHEET 

• Topic A: Insert, Delete, and Adjust Cells, Columns, 

and Rows 

• Topic B: Search for and Replace Data 

• Topic C: Use Proofing and Research Tools 

LESSON 4: FORMATTING A WORKSHEET 

• Topic A: Modify Fonts 

• Topic B: Add Borders and Colors to Worksheets 

• Topic C: Apply Number Formats 

• Topic D: Align Cell Contents 

• Topic E: Apply Styles and Themes 

• Topic F: Apply Basic Conditional Formatting 

• Topic G: Create and Use Templates 

LESSON 5: PRINTING WORKBOOKS 

• Topic A: Preview and Print a Workbook 

• Topic B: Define the Page Layout 

LESSON 6: MANAGING WORKBOOKS 

• Topic A: Manage Worksheets 

• Topic B: Manage Workbook and Worksheet Views 

• Topic C: Manage Workbook Properties 

Accounting & Finance 35

MICROSOFT EXCELL 2013: PART II 

ONE-DAY TRAINING (9AM-5PM) • JUNE 16, OCTOBER 13, DECEMBER 1 


You already know how to get Excel to perform simple 

calculations and how to modify your workbooks and 

worksheets to make them easier to read, interpret, and present 

to others. But Excel is capable of doing so much more. To 

gain a truly competitive edge, you need to be able to extract 

actionable organizational intelligence from your raw data. 

That’s exactly what this course aims to help you do. 

This course will help start you down the road to creating 

advanced workbooks and worksheets that can help deepen 

your understanding of organizational intelligence. The 

ability to analyze massive amounts of data, extract actionable 

information from it, and present that information to decision 

makers is at the foundation of a successful organization that is 

able to compete at a high level. 


This course covers Microsoft Office Specialist exam objectives 

UPON to help SUCCESSFUL students prepare COMPLETION for the Excel OF THIS 2013 COURSE, Exam and the 

PARTICIPANTS Excel 2013 Expert WILL Exam. BE ABLE TO: 




• Customize the Excel environment. 

• Create advanced formulas. 

• Analyze data by using functions and 

conditional formatting. 

• Organize and analyze datasets and tables. 

• Visualize data by using basic charts. 

• Analyze data by using PivotTables, slicers, and 

PivotCharts. 


LESSON 1: CUSTOMIZING THE EXCEL 

ENVIRONMENT 

• Topic A: Configure Excel Options 

• Topic B: Customize the Ribbon and the Quick 

Access Toolbar 

• Topic C: Enable Excel Add-Ins 

LESSON 2: CREATING ADVANCED FORMULAS 

• Topic A: Use Range Names in Formulas 

• Topic B: Use Specialized Functions 

• Topic C: Use Array Formulas 

LESSON 3: ANALYZING DATA WITH FUNCTIONS 

AND CONDITIONAL FORMATTING 

• Topic A: Analyze Data by Using Text and 

Logical Functions 

• Topic B: Apply Advanced Conditional 

Formatting 

LESSON 4: ORGANIZING AND ANALYZING 

DATASETS AND TABLES 

• Topic A: Create and Modify Tables 

• Topic B: Sort Data 

• Topic C: Filter Data 

• Topic D: Use SUBTOTAL and Database 

Functions 

LESSON 5: VISUALIZING DATA WITH BASIC 

CHARTS 

• Topic A: Create Charts 

• Topic B: Modify and Format Charts 

LESSON 6: ANALYZING DATA WITH 

PIVOTTABLES, SLICERS, AND PIVOTCHARTS 

• Topic A: Create a PivotTable 

• Topic B: Analyze PivotTable Data 

• Topic C: Present Data with PivotCharts 

• Topic D: Filter Data by Using Slicers 


MICROSOFT EXCELL 2013: PART III 



You are likely called upon to analyze and report on data 

frequently, work in collaboration with others to deliver 

actionable organizational intelligence, and keep and maintain 

workbooks for all manner of purposes. At this level of use and 

collaboration, you have also likely encountered your fair share 

of issues and challenges. You’re too busy, though, to waste 

time scouring over workbooks to resolve issues or to perform 

repetitive, monotonous tasks. You need to know how to get 

Excel to do more for you so you can focus on what’s really 

important: staying ahead of the competition. That’s exactly 

what this course aims to help you do. 

This course builds off of the foundational and intermediate 

knowledge presented in the two previous courses offered by 

us to help you get the most of your Excel experience. The 

ability LEARNING to collaborate with OUTCOMES: 

colleagues, automate complex or 

repetitive tasks, and use conditional logic to construct and 

apply UPON elaborate SUCCESSFUL formulas COMPLETION and functions OF THIS will put COURSE, the full power 

of PARTICIPANTS Excel right at WILL your BE fingertips. ABLE TO: 


to help students prepare for the Excel 2013 Exam and the 

Excel 2013 Expert Exam. 




• Work with multiple worksheets and 

workbooks simultaneously. 

• Share and protect workbooks. 

• Automate workbook functionality. 

• Apply conditional logic. 

• Audit worksheets. 

• Use automated analysis tools. 

• Present your data visually. 


LESSON 1: WORKING WITH MULTIPLE WORKSHEETS AND 

WORKBOOKS SIMULTANEOUSLY 

• Topic A: Use 3-D References 

• Topic B: Use Links and External References 

• Topic C: Consolidate Data 

LESSON 2: SHARING AND PROTECTING WORKBOOKS 

• Topic A: Collaborate on a Workbook 

• Topic B: Protect Worksheets and Workbooks 

LESSON 3: AUTOMATING WORKBOOK FUNCTIONALITY 

• Topic A: Apply Data Validation 

• Topic B: Work with Forms and Controls 

• Topic C: Work with Macros 

LESSON 4: APPLYING CONDITIONAL LOGIC 

• Topic A: Use Lookup Functions 

• Topic B: Combine Functions 

• Topic C: Use Formulas and Functions to Apply 

Conditional Formatting 

LESSON 5: AUDITING WORKSHEETS 

• Topic A: Trace Cells 

• Topic B: Search for Invalid Data and Formulas with 

Errors 

• Topic C: Watch and Evaluate Formulas 

LESSON 6: USING AUTOMATED ANALYSIS TOOLS 

• Topic A: Determine Potential Outcomes Using Data 

Tables 

• Topic B: Determine Potential Outcomes Using 

Scenarios 

• Topic C: Use the Goal Seek Feature 

• Topic D: Activate and Use the Solver Tool 

• Topic E: Analyze Data with Analysis ToolPak Tools 

LESSON 7: PRESENTING YOUR DATA VISUALLY 

• Topic A: Use Advanced Chart Features 

• Topic B: Create Sparklines 


RICH MIND, POOR MIND 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 26 + APRIL 23 


What if you could maximize your wealth by optimizing 

how you think about money? Advances in neuroscience 

and medical technology have revealed groundbreaking 

insights into how our brains functions when we make 

decisions about money. For example, financial losses are 

processed in the same area of the brain that respond to 

“fight or flight” impulses. In this unique and insightful 

presentation, Thomas Seneca - a financial planner and 

veteran of Wall Street from Colombia - reveals key 

findings that will dramatically improve your financial 

decision-making. 




• Understand how changing your thinking can 

increase your wealth. 

• Understand how the $19B Yale endowment 

consistently beats the market. 

• Utilize a strategy similar to those used by top 

university endowments that beat the market 

consistently in the last 20 years. 

• Utilize knowledge of neuroscience and how 

the brain works in implementing a disciplined 

investment strategy which will enhance your 

returns. 

• Understand the science behind impulsive, as 

well as thoughtful decisions. 


LESSON 1: NEUROECONOMICS 

LESSON 2: POWER OF PURPOSE 

LESSON 3: PLAN FOR WEALTH 

LESSON 4: INVESTMENT STRATEGIES 

LESSON 5: LIFE INSURANCE AND ANNUITIES 

LESSON 6: BEYOND STOCKS AND BONDS 

LESSON 7: IRAS, 401KS, PENSIONS, SOCIAL 

SECURITY AND OTHER TAX ADVANTAGED 

ACCOUNTS 

LESSON 8: PERFORMANCE TRACKING 


INSURANCE AND RISK MANAGEMENT 



This course will provide the tools needed by HR 

personnel in both public and private organizations to 

enhance their understanding of workers’ compensation, 

work related injuries, the different cost structures 

associated with this type of injury, how to establish 

and manage prevention programs, and how to mitigate 

loss. Professionals from all parts of the insurance 

industry, including claim handlers, agents, and union 

representatives, can benefit from this course. 






• PARTICIPANTS Understand WILL the BE most ABLE important TO: aspects of 

workers’ compensation benefits. 

• Communicate knowledgeably and effectively with 

others within your industry with whom you may 

have to discuss benefits in the event of an injury 

or claim. 

• Utilize many references, resources, and other 

materials when researching your own case. 

• Analyze workers’ compensation claims, determine 

compensability, calculate the benefits, and settle 

the claim according to terms and resolutions. 


LESSON 1: WORKPLACE INJURY 

INVESTIGATION 

LESSON 2: DISABILITY BENEFITS 

LESSON 3: MEDICAL BENEFITS 

LESSON 4: LOST TIME INCOME BENEFITS 

LESSON 5: VOCATIONAL REHABILITATION 

BENEFITS 

LESSON 6: CLAIM REPORTING 

LESSON 7: CLAIM MANAGEMENT 

LESSON 8: MANAGING MEDICAL COST 

LESSON 9: RISK MANAGEMENT 

LESSON 10: HANDLING DISPUTED CLAIMS 

LESSON 11: SETTLEMENTS 

LESSON 12: CAPSTONE CASE STUDIES 


NAVIGATING THE WORLD’S RISK 

TO IDENTIFY INVESTMENT OPPORTUNITIES 



Reviews of recent records of economic forecasts done by 

major financial institutions reveal our inability to foresee 

major economic crises. The aim of this course is to introduce 

participants to what we do not measure well, such as black 

and grey markets, shadow banking and finance, off-shore and 

unregulated assets, shadow debt, and obligations. Knowledge 

of these areas allows investors to better measure capital 

markets to mitigate risk and discover growth opportunities 

worldwide. Participants will be introduced to liquidity, depth 

of listings, regulatory protections, converse correlations, geopolitical 

risk, and blind sides of markets. 




• Analyze global economies for investment opportunities. 

• Identify liquidity of trading volume, access to capital, and 

ease of doing business in identified global markets. 

• Identify trade blind sides and trade barriers of markets. 

• Measure real economic health of markets. 

• Synthesize global strategies for success and choose the right 

market path forward. 


LESSON 1: OVERVIEW OF RECENT RECORDS OF 

ECONOMIC FORECAST 

• Topic 1A: Continual, substantial, miscalculations and 

corrections 

• Topic 1B: Inability to foresee major financial and 

economic crises 

• Topic 1C: The “Information Bias” of economic theory 

LESSON 2: WHAT WE DO NOT ACKNOWLEDGE AND 

MEASURE WELL! 

• Topic 2A: Black and grey markets 

• Topic 2B: Shadow banking and finance 

• Topic 2C: Off-shore and unregulated assets 

• Topic 2D: Shadow debt and obligations 

LESSON 3: MEASURING CAPITAL MARKETS FOR 

INVESTMENT 

• Topic 3A: Liquidity of trading volume 

• Topic 3B: Depth of listings 

• Topic 3C: Regulatory protections 

• Topic 3D: Converse correlations 

LESSON 4: BLIND SIDES OF MARKETS 

• Topic 4A: Trade barriers 

• Topic 4B: Non-trade transportation barriers 

• Topic 4C: Organized crimes 

• Topic 4D: Bribe culture and corruption 

• Topic 4E: Infrastructure inhibitors 

LESSON 5: BETTER MEASURES OF REAL ECONOMIC HEALTH 

• Topic 5A: Shipping rates and volumes 

• Topic 5B: LOC interest 

• Topic 5C: Insurance premiums 

LESSON 6: IDENTIFYING MARKET OPPORTUNITIES 

• Topic 6A: What constitutes market value? 

• Topic 6B: Rising middle class 

• Topic 6C: Consumer spending 

• Topic 6D: Capital markets and credits 

• Topic 6E: Purchasing power parity 

• Topic 6F: Distribution and sales 

• Topic 6G: Media penetration 

LESSON 7: STRATEGIES TO TEST, ENTER, CONQUER 

AND EXIT MARKETS 

• Topic 7A: Tracking competitors, markets activities and 

economic health 

• Topic 7B: Using proxies to penetrate the regulatory 

environment 

• Topic 7C: Understanding the cultural resistance to pricing 

and paying cash 

• Topic 7D: Financial intermediaries 

• Topic 7E: Reparation of capital abroad 

LESSON 8: MITIGATING GEO-POLITICAL RISK AND ECONOMICS 

• Topic 8A: Impact on trade, foreign exchange, FDI, and 

financial markets 

• Topic 8B: Neighboring states and accumulative effects 

• Topic 8C: Potential corporate, private sector and equity 

market risk 

LESSON 9: THE GLOBAL VIEW 

• Topic 9A: Worldwide conflicts and political instability 

• Topic 9B: Economic progress and retraction 

• Topic 9C: Unknowns: Cyber interruption, natural disasters, 

epidemics…etc.

PERSONAL FINANCE AND ECONOMICS 



Development of financial literacy skills and an understanding 

of economic principles and how our financial system works 

is the basis for responsible citizenship and a successful career. 

In addition to fostering personal financial skills necessary to 

navigate financial data available on a daily basis, this course 

will also teach participants basic occupational skills and 

concepts in preparation for employment. The course will 

also cover basic topics that will help participants in making 

informed personal investment and finance decisions related 

to banking, credit, insurance, spending, taxes, savings, 

budgeting, buying and leasing, inheritance and retirement 

planning, and financial independence. 




• Understand basic economic principles 

operating in their lives. 

• Develop skills in economic reasoning, financial 

decision-making, and problem solving. 

• Develop money management skills. 

• Examine principles of savings and investing. 

• Understand credit and debt. 

• Interpret and benefit from daily news and 

conceptualize real world applications. 


LESSON 1: DEMAND AND SUPPLY 

LESSON 2: US FINANCIAL SYSTEM AND 

MONETARY AND FISCAL POLICY 

LESSON 3: PERSONAL AND BUSINESS 

BANKING TRANSACTIONS 

LESSON 4: CREDIT, INDEBTEDNESS AND 

LOAN APPLICATIONS AND TRANSACTIONS 

LESSON 5: INCOME EARNING AND 

REPORTING 

LESSON 6: INCOME TAXES AND ITS 

INFLUENCE ON PERSONAL FINANCE AND 

DECISION MAKING 

LESSON 7: PERSONAL FINANCIAL PLANNING 

LESSON 8: CONSUMERISM 

LESSON 9: PLANNING FOR LIVING AND 

LEISURE 

LESSON 10: INSURANCE AND RISK 

MANAGEMENT 

LESSON 11: PERSONAL INVESTMENT AND 

SAVINGS 

LESSON 12: PLANNING FOR THE GOLDEN 

YEARS 


BUSINESS 

ANALYTICS

Surrounded by big data and mega data processing and analysis tools, how do you - as a business 

professional - assess the credibility, relevance, usability, utility, applicability of new information in 

order to turn this data into knowledge to help you make valid decision? Through highly interactive 

courses, we deliver to you the latest information on big data analysis while providing you and your 

employees with the tools and techniques to not only analyze but also utilize this data in companywide 

decision making processes. 


• Crystal Reports 2013: Part I 

• Crystal Reports 2013: Part II 

• Excel 2013 Programming with VBA 

• Microsoft Access 2013: Part I 

• Microsoft Access 2013: Part II 

• Microsoft Access 2013: Part III 




• Microsoft SharePoint 2013: Site Owner 

• Microsoft SharePoint Designer 2013

BUSINESS ANALYTICS 


FOUAD MUMEN 

Fouad Moumen is a senior staff associate of Econometrica Inc., a research and management consulting firm committed 

to providing high quality, cost-effective analysis, modelling, and economic evaluations. Dr. Moumen has provided 

technical support to various government agencies in such diverse areas as statistical modelling and forecasting, risk 

analysis methodologies, sample design and statistical analysis, generalized variance estimation, and data imputation. His 

research has also included estimation and prediction for exponential time-series models, and nonparametric approach 

to regression and time-series prediction. His specialty is the application, evaluation, and enhancement of complex 

statistical models and databases. Currently, he is assisting Econometrica with large-scale statistical projects. 

Dr. Moumen has extensive experience in teaching university undergraduate and graduate statistics and mathematic 

courses for George Mason University, University of Maryland, the University of the District of Columbia and NOVA. 

He received a BS in Economics and Political Science from Cairo University, an MS in Applied Statistics from Cairo 

University, an MS in Mathematics from the University of Waterloo, and a PhD in Statistics from Florida State 

University.

CRYSTAL REPORTS 2013 : PART I 

TWO-DAY TRAINING (9AM - 5PM) • APRIL 7-8 


This course is designed for people who need output from 

a database. In some cases, database programs have limited 

reporting tools or tools that are not accessible. Learners 

may or may not have programming or SQL experience. 

Crystal Reports 2013 enhances report building and report 

processing techniques with a variety of features that add 

value to a presentation. In this course, you will create a 

basic report by connecting to a database and modifying the 

report’s presentation. Crystal Reports 2013 helps you build 

advanced reports with ease, presenting complex information 

in an understandable way. 




• Identify the elements of the Crystal Reports 

interface. 

• Create and modify a basic report. 

• Use formulas to calculate and filter data. 

• Build a parameterized report. 

• Group report data. 

• Enhance a report. 

• Create a report using data from an Excel 

workbook. 

• Distribute data. 


LESSON 1: EXPLORING THE CRYSTAL REPORTS 

INTERFACE 

Topic A: Explore Crystal Reports 

Topic B: Use Crystal Reports Help 

Topic C: Customize Report Settings 

LESSON 2: WORKING WITH REPORTS 

Topic A: Create a Report 

Topic B: Modify a Report 

Topic C: Display Specific Report Data 

Topic D: Work with Report Sections 

LESSON 3: USING FORMULAS IN REPORTS 

Topic A: Create a Formula 

Topic B: Edit a Formula 

Topic C: Filter Data by Using a Formula 

Topic D: Work with Advanced Formulas and Functions 

Topic E: Handle Null Values 

LESSON 4: BUILDING PARAMETERIZED REPORTS 

Topic A: Create a Parameter Field 

Topic B: Use a Range Parameter in a Report 

Topic C: Create a Prompt 

LESSON 5: GROUPING REPORT DATA 

Topic A: Group Report Data 

Topic B: Modify a Group Report 

Topic C: Group by Using Parameters 

Topic D: Create a Parameterized Top N Report 

LESSON 6: ENHANCING A REPORT 

Topic A: Format a Report 

Topic B: Insert Objects in a Report 

Topic C: Suppress Report Sections 

Topic D: Use Report Templates 

LESSON 7: CREATING A REPORT FROM EXCEL DATA 

Topic A: Create a Report Based on Excel Data 

Topic B: Modify a Report Generated from Excel Data 

Topic C: Update Data in a Report Based on Excel Data 

LESSON 8: DISTRIBUTING DATA 

Topic A: Export Data 

Topic B: Create Mailing Labels 

Business Analytics Course 45

CRYSTAL REPORTS 2013: PART II 

TWO-DAY TRAINING (9AM - 5PM) • APRIL 9-10 


Until now, you have used Crystal Reports to build 

and modify reports. You want to use the advanced 

functionality of Crystal Reports to generate reports in 

the format you desire. In this course, you will create 

complex reports and data sources using the tools in 

Crystal Reports 2013. You will not only create more 

sophisticated reports including subreports and crosstabs, 

but you will also increase the speed and efficiency 

of your reports by using SQL queries. By creating 

subreports, cross-tabs, and running totals, you will turn 

raw data into meaningful customized reports that will 

help your business run more smoothly. If you work 

with large databases, you may find yourself faced with 

performance issues. In this course, you will also learn to 

LEARNING use tools that can increase OUTCOMES: 

the speed with which data is 

UPON retrieved. SUCCESSFUL COMPLETION OF THIS COURSE, 





• Create automatic and manual running totals. 

• Work with cross-tab reports. 

• Add subreports. 

• Create drill-downs in a report. 

• Use SQL statements in report processing. 

• Create complex formulas. 

• Add charts to reports. 

• Enhance report functionality. 


LESSON 1: CREATING RUNNING TOTALS 

• Topic A: Create a Running Total Field 

• Topic B: Modify a Running Total Field 

• Topic C: Create a Manual Running Total 

LESSON 2: WORKING WITH CROSS-TABS 

• Topic A: Create a Cross-Tab Report 

• Topic B: Format a Cross-Tab Report 

• Topic C: Create Groups in Cross-Tab Reports 

LESSON 3: ADDING SUBREPORTS 

• Topic A: Insert a Subreport 

• Topic B: Edit a Subreport 

• Topic C: Share Variables 

• Lesson 4: Creating Drill-Downs in a Report 

• Topic A: Create a Drill-Down 

• Topic B: Create Headings for Drill-Down Data 

LESSON 5: USING SQL STATEMENTS IN REPORT 

PROCESSING 

• Topic A: Create a Report Using SQL Queries 

• Topic B: Summarize Report Data 

• Topic C: Create Joins Using SQL 

• Topic D: Create Subqueries 

• Topic E: Create an SQL Expression Field 

LESSON 6: CREATING COMPLEX FORMULAS 

• Topic A: Work with Loops 

• Topic B: Work with Arrays 

LESSON 7: ADDING CHARTS TO REPORTS 


• Topic B: Create a Chart with a Drill-Down 

• Topic C: Create a Top N Chart 

• Topic D: Create a Cross-Tab Chart 

• Topic E: Create Charts for Grouped Data 

• Topic F: Format a Chart 

• Topic G: Create a Chart Template 

LESSON 8: ENHANCING REPORT FUNCTIONALITY 

• Topic A: Organize Data Based on a Hierarchy 

• Topic B: Create a Dynamic Image 

• Topic C: Create a Report Alert 

• Topic D: Create a Geographic Map 

Business Analytics

EXCEL 2013 PROGRAMMING WITH VBA 

THREE-DAY TRAINING (9AM - 5PM) • FEBRUARY 17-19 + APRIL 27-29 


The course will use a simple approach to help developers learn 

Visual Basic for Applications while programming for Excel 

2013. Proficient knowledge of Microsoft Excel is required. 

Knowledge of PivotTables helpful but not required. 


WORKING WITH PROCEDURES AND FUNCTIONS 

UNDERSTANDING OBJECTS 

USING EXPRESSIONS, VARIABLES, AND INTRINSIC 

FUNCTIONS 

CONTROLLING PROGRAM EXECUTION 

WORKING WITH FORMS AND CONTROLS 




• Introduce Visual Basic for Applications. 

• Display the Developer Tab in the ribbon. 

• Record a macro. 

• Save a macro-enabled workbook. 

• Run a macro. 

• Edit a macro in the Visual Basic Editor. 

• Understand the development environment. 

• Use Visual Basic help. 

• Close the Visual Basic Editor. 

• Understand macro security. 

WORKING WITH THE PIVOTTABLE OBJECT 

DEBUGGING CODE 

HANDLING ERRORS 

Business Analytics 47

MICROSOFT ACCESS 2013: PART I 

ONE-DAY TRAINING (9AM - 5PM) • MARCH 16, MAY 27, SEPTEMBER 28 


Most job roles today involve some form of data 

management. A relational database application such 

as Microsoft Office Access 2013 can help you and your 

organization collect and manage large amounts of data. 

Access is a versatile tool. You can use it as a personal 

data management tool (for your use alone), or you can 

use it as a construction set to develop applications for an 

entire department or organization. In this course, you 

will learn how to use Access 2013 to manage your data, 

including creating a new database; constructing tables; 

designing forms and reports; and creating queries to 

join, filter, and sort data. You can also use this course 

to prepare for the Microsoft Office Specialist (MOS) 

Certification exam for Microsoft Access 2013. 







• Navigate within the Microsoft Access 

application environment and create a simple 

database. 

• Organize and manage data stored within 

Access tables. 

• Use queries to join, sort, and filter data from 

different tables. 

• Create advanced queries, including action 

queries and parameter queries. 

• Create and format custom reports. 

• Customize Access configuration options. 


LESSON 1: GETTING STARTED WITH ACCESS 

• Topic A: Orientation to Microsoft Access 

• Topic B: Create a Simple Access Database 

• Topic C: Get Help in Microsoft Access 

LESSON 2: WORKING WITH TABLE DATA 

• Topic A: Modify Table Data 

• Topic B: Sort and Filter Records 

• Topic C: Create Lookups 

LESSON 3: QUERYING A DATABASE 

• Topic A: Join Data from Different Tables in a 

Query 

• Topic B: Sort and Filter Data in a Query 

• Topic C: Perform Calculations in a Query 

LESSON 4: CREATING ADVANCED QUERIES 

• Topic A: Create Parameter Queries 

• Topic B: Create Action Queries 

• Topic C: Create Unmatched and Duplicate 

Queries 

• Topic D: Summarize Data 

LESSON 5: GENERATING REPORTS 

• Topic A: Create a Report 

• Topic B: Add Controls to a Report 

• Topic C: Enhance the Appearance of a Report 

• Topic D: Prepare a Report for Print 

LESSON 6: CUSTOMIZING THE ACCESS 

ENVIRONMENT 

• Topic A: The Access Options Dialog Box 

Business Analytics

MICROSOFT ACCESS 2013: PART II 



Your training and experience using Microsoft Access 

has given you basic database management skills such as 

creating tables, designing forms and reports, and building 

queries. In this course, you will expand your knowledge 

of relational database design, write advanced queries, 

structure existing data, share data across applications, and 

customize reports. Extending your knowledge of Microsoft 

Access 2013 will result in a robust, functional database for 

your users. You can also use this course to prepare for the 

Microsoft Office Specialist (MOS) Certification exams for 

Microsoft Access 2013. 




• Design a relational database. 

• Join tables to retrieve data from unrelated 

tables. 

• Organize a database for efficiency and 

performance, and to maintain data integrity. 

• Share data among Access and other 

applications. 

• Customize reports to organize the displayed 

information and produce specific print 

layouts. 


LESSON 1: DESIGNING A RELATIONAL DATABASE 

• Topic A: Relational Database Design 

• Topic B: Create a Table 

• Topic C: Create Table Relationships 

LESSON 2: JOINING TABLES 

• Topic A: Create Query Joins 

• Topic B: Join Tables That Have No Common Fields 

• Topic C: Relate Data within a Table 

• Topic D: Work with Subdatasheets 

• Topic E: Create Subqueries 

LESSON 3: ORGANIZING A DATABASE FOR 

EFFICIENCY 

• Topic A: Data Normalization 

• Topic B: Create a Junction Table 

• Topic C: Improve Table Structure 

LESSON 4: SHARING DATA ACROSS APPLICATIONS 

• Topic A: Import Data into Access 

• Topic B: Export Data to Text File Formats 

• Topic C: Export Access Data to Excel 

• Topic D: Create a Mail Merge 

LESSON 5: ADVANCED REPORTING 

• Topic A: Organize Report Information 

• Topic B: Format Reports 

• Topic C: Include Control Formatting in a Report 

• Topic D: Add a Calculated Field to a Report 

• Topic E: Add a Subreport to an Existing Report 


MICROSOFT ACCESS 2013: PART III 



You’ve covered many of the basic functions of Microsoft 

Office Access and now you’re ready to learn advanced Access 

features such as database management, advanced form design, 

packaging a database, encrypting a database, preparing a 

database for multi-user access, and more. Knowledge of 

these features separate database professionals from the casual 

database users or occasional designers. This course rounds out 

your Access education and provides you with marketable job 

skills. You can also use the course to prepare for the Microsoft 

Office Specialist (MOS) Certification exams for Microsoft 

Access 2013. 




• Customize a form layout to improve usability 

and efficiency of data entry. 

• Add user interface features to validate data 

entry. 

• Use macros to improve user interface design. 

• Organize data into appropriate tables to 

ensure data dependency and minimize 

redundancy. 

• Lock down and prepare a database for 

distribution to multiple users. 

• Create and modify a database switchboard 

and set the startup options. 


LESSON 1: IMPLEMENTING ADVANCED FORM 

DESIGN 

• Topic A: Add Controls to Forms 

• Topic B: Create Subforms 

• Topic C: Organize Information with Tab Pages 

• Topic D: Enhance Navigation of Forms 

• Topic E: Apply Conditional Formatting 

LESSON 2: USING DATA VALIDATION 

• Topic A: Field Validation 

• Topic B: Form and Record Validation 

LESSON 3: USING MACROS TO IMPROVE USER 

INTERFACE DESIGN 

• Topic A: Create a Macro 

• Topic B: Restrict Records Using a Condition 

• Topic C: Validate Data Using a Macro 

• Topic D: Automate Data Entry Using a Macro 

• Topic E: Convert a Macro to VBA 

LESSON 4: USING ADVANCED DATABASE 

MANAGEMENT 

• Topic A: Link Tables to External Data Sources 

• Topic B: Manage a Database 

• Topic C: Determine Object Dependency 

• Topic D: Document a Database 

• Topic E: Analyze the Performance of a Database 

LESSON 5: DISTRIBUTING AND SECURING A 

DATABASE 

• Topic A: Split a Database for Multiple User Access 

• Topic B: Implement Security 

• Topic C: Set Passwords 

• Topic D: Convert an Access Database to an 

ACCDE File 

• Topic E: Package a Database with a Digital 

Signature 

LESSON 6: MANAGING SWITCHBOARDS 

• Topic A: Create a Database Switchboard 

• Topic B: Modify a Database Switchboard 

• Topic C: Set Startup Options 

Business Analytics

MICROSOFT EXCEL 2013: PART I 



By applying the robust functionality that’s built into Excel to 

your organization’s raw data, you will be able to gain a level of 

insight into that data that would have been nearly impossible just 

a couple of decades ago. Excel can help you organize, calculate, 

analyze, revise, update, and present your data in ways that will 

help the decision makers in your organization steer you in the 

right direction. Of course, knowing exactly how to ask Excel the 

questions that you need answered, which questions you can even 

ask, and how to interpret the answers Excel gives is necessary 

before you can even begin to embark on the journey ahead. This 

course aims to provide you with the foundational Excel knowledge 

and skills necessary to begin that journey. This course covers 

Microsoft Office Specialist exam objectives to help students 

prepare for the Excel 2013 Exam and the Excel 2013 Expert Exam. 




• Get started with Microsoft Office Excel 2013. 

• Perform calculations. 

• Modify a worksheet. 

• Format a worksheet. 

• Print workbooks. 

• Manage workbooks. 



OFFICE EXCEL 2013 

• Topic A: Navigate the Excel User Interface 

• Topic B: Use Excel Commands 

• Topic C: Create and Save a Basic Workbook 

• Topic D: Enter Cell Data 

• Topic E: Use Excel Help 

LESSON 2: PERFORMING CALCULATIONS 

• Topic A: Create Worksheet Formulas 

• Topic B: Insert Functions 

• Topic C: Reuse Formulas 

LESSON 3: MODIFYING A WORKSHEET 

• Topic A: Insert, Delete, and Adjust Cells, Columns, 

and Rows 

• Topic B: Search for and Replace Data 

• Topic C: Use Proofing and Research Tools 

LESSON 4: FORMATTING A WORKSHEET 

• Topic A: Modify Fonts 

• Topic B: Add Borders and Colors to Worksheets 

• Topic C: Apply Number Formats 

• Topic D: Align Cell Contents 

• Topic E: Apply Styles and Themes 

• Topic F: Apply Basic Conditional Formatting 

• Topic G: Create and Use Templates 

LESSON 5: PRINTING WORKBOOKS 

• Topic A: Preview and Print a Workbook 

• Topic B: Define the Page Layout 

LESSON 6: MANAGING WORKBOOKS 

• Topic A: Manage Worksheets 

• Topic B: Manage Workbook and Worksheet Views 

• Topic C: Manage Workbook Properties 


MICROSOFT EXCEL 2013: PART II 



You already know how to get Excel to perform simple 

calculations and how to modify your workbooks and 

worksheets to make them easier to read, interpret, and present 

to others. But Excel is capable of doing so much more. To 

gain a truly competitive edge, you need to be able to extract 

actionable organizational intelligence from your raw data. 

That’s exactly what this course aims to help you do. 

This course will help start you down the road to creating 

advanced workbooks and worksheets that can help deepen 

your understanding of organizational intelligence. The 

ability to analyze massive amounts of data, extract actionable 

information from it, and present that information to decision 

makers is at the foundation of a successful organization that is 

able to compete at a high level. 



UPON to help SUCCESSFUL students prepare COMPLETION for the Excel OF THIS 2013 COURSE, Exam and the 

PARTICIPANTS Excel 2013 Expert WILL Exam. BE ABLE TO: 




• Customize the Excel environment. 

• Create advanced formulas. 

• Analyze data by using functions and 

conditional formatting. 

• Organize and analyze datasets and tables. 

• Visualize data by using basic charts. 

• Analyze data by using PivotTables, slicers, and 

PivotCharts. 


LESSON 1: CUSTOMIZING THE EXCEL 

ENVIRONMENT 

• Topic A: Configure Excel Options 

• Topic B: Customize the Ribbon and the Quick 

Access Toolbar 

• Topic C: Enable Excel Add-Ins 

LESSON 2: CREATING ADVANCED FORMULAS 

• Topic A: Use Range Names in Formulas 

• Topic B: Use Specialized Functions 

• Topic C: Use Array Formulas 

LESSON 3: ANALYZING DATA WITH FUNCTIONS 

AND CONDITIONAL FORMATTING 

• Topic A: Analyze Data by Using Text and 

Logical Functions 

• Topic B: Apply Advanced Conditional 

Formatting 

LESSON 4: ORGANIZING AND ANALYZING 

DATASETS AND TABLES 

• Topic A: Create and Modify Tables 

• Topic B: Sort Data 

• Topic C: Filter Data 

• Topic D: Use SUBTOTAL and Database 

Functions 

LESSON 5: VISUALIZING DATA WITH BASIC 

CHARTS 


• Topic B: Modify and Format Charts 

LESSON 6: ANALYZING DATA WITH 

PIVOTTABLES, SLICERS, AND PIVOTCHARTS 

• Topic A: Create a PivotTable 

• Topic B: Analyze PivotTable Data 

• Topic C: Present Data with PivotCharts 

• Topic D: Filter Data by Using Slicers 

Business Analytics

MICROSOFT EXCEL 2013: PART III 

ONE-DAY TRAINING (9AM-5PM) • JUNE • 17, OCTOBER 14, DECEMBER 2 


You are likely called upon to analyze and report on data 

frequently, work in collaboration with others to deliver 

actionable organizational intelligence, and keep and maintain 

workbooks for all manner of purposes. At this level of use and 

collaboration, you have also likely encountered your fair share 

of issues and challenges. You’re too busy, though, to waste 

time scouring over workbooks to resolve issues or to perform 

repetitive, monotonous tasks. You need to know how to get 

Excel to do more for you so you can focus on what’s really 

important: staying ahead of the competition. That’s exactly 

what this course aims to help you do. 

This course builds off of the foundational and intermediate 

knowledge presented in the two previous courses offered by 

us to help you get the most of your Excel experience. The 

ability LEARNING to collaborate with OUTCOMES: 

colleagues, automate complex or 

repetitive tasks, and use conditional logic to construct and 

apply UPON elaborate SUCCESSFUL formulas COMPLETION and functions OF THIS will put COURSE, the full power 

of PARTICIPANTS Excel right at WILL your BE fingertips. ABLE TO: 


to help students prepare for the Excel 2013 Exam and the 

Excel 2013 Expert Exam. 




• Work with multiple worksheets and 

workbooks simultaneously. 

• Share and protect workbooks. 

• Automate workbook functionality. 

• Apply conditional logic. 

• Audit worksheets. 

• Use automated analysis tools. 

• Present your data visually. 


LESSON 1: WORKING WITH MULTIPLE WORKSHEETS AND 

WORKBOOKS SIMULTANEOUSLY 

• Topic A: Use 3-D References 

• Topic B: Use Links and External References 

• Topic C: Consolidate Data 

LESSON 2: SHARING AND PROTECTING WORKBOOKS 

• Topic A: Collaborate on a Workbook 

• Topic B: Protect Worksheets and Workbooks 

LESSON 3: AUTOMATING WORKBOOK FUNCTIONALITY 

• Topic A: Apply Data Validation 

• Topic B: Work with Forms and Controls 

• Topic C: Work with Macros 

LESSON 4: APPLYING CONDITIONAL LOGIC 

• Topic A: Use Lookup Functions 

• Topic B: Combine Functions 

• Topic C: Use Formulas and Functions to Apply 

Conditional Formatting 

LESSON 5: AUDITING WORKSHEETS 

• Topic A: Trace Cells 

• Topic B: Search for Invalid Data and Formulas with 

Errors 

• Topic C: Watch and Evaluate Formulas 

LESSON 6: USING AUTOMATED ANALYSIS TOOLS 

• Topic A: Determine Potential Outcomes Using Data 

Tables 

• Topic B: Determine Potential Outcomes Using 

Scenarios 

• Topic C: Use the Goal Seek Feature 

• Topic D: Activate and Use the Solver Tool 

• Topic E: Analyze Data with Analysis ToolPak Tools 

LESSON 7: PRESENTING YOUR DATA VISUALLY 

• Topic A: Use Advanced Chart Features 

• Topic B: Create Sparklines 


MICROSOFT SHAREPOINT 2013: SITE OWNER 



Microsoft SharePoint 2013 is a platform designed to 

facilitate collaboration and allow people to use familiar 

applications and web-based tools to create, access, 

store, and track documents and data in a central 

location. In this course, you will learn how to create, 

configure, and manage a SharePoint team site so that 

your team or organization can share information and 

collaborate effectively. SharePoint content structures 

and configuration options are complex. Site owners 

must understand what features, options, and content 

structures are available in SharePoint, and how to 

properly configure them. With SharePoint sites, features, 

and content structures properly implemented, users will 

be able to securely share files, collaborate on documents, 

LEARNING and access information OUTCOMES: 

they need to work with their 

UPON colleagues SUCCESSFUL more effectively. 

COMPLETION OF THIS COURSE, 





• Create and configure new SharePoint sites. 

• Add document, asset, and wiki page libraries 

to sites and configure them. 

• Add and configure announcement, task, 

calendar, contacts, and custom lists. 

• Create and implement custom forms. 

• Configures site settings, site search, and site 

navigation. 

• Assign permissions and access rights to sites, 

users, and lists and documents. 

• Configure content roll-up, and finalize site 

configuration. 


LESSON 1: CREATING A NEW SITE 

• Topic A: Create a Site 

• Topic B: Change the Look and Feel of Your 

SharePoint Site 

LESSON 2: ADDING AND CONFIGURING LIBRARIES 

• Topic A: Configure Document Library for Your 

SharePoint Team Site 

• Topic B: Configure the Site Assets Library for Your 


• Topic C: Add and Configure a Wiki for Your 


LESSON 3: ADDING AND CONFIGURING LISTS 

• Topic A: Add an Announcement List 

• Topic B: Add and Configure a Task List 

• Topic C: Add and Configure Contact and 

Calendar Lists 

• Topic D: Add and Configure a Blog Subsite 

• Topic E: Add and Configure a Custom List to your 


• Topic F: Customize List Forms 

LESSON 4: CONFIGURING SITE SETTINGS, 

NAVIGATION, AND SEARCH 

• Topic A: Configure Site Search Options 

• Topic B: Configure Site Administration Settings 

• Topic C: Configure Site Organization and 

Navigation 

LESSON 5: ASSIGNING PERMISSIONS AND ACCESS 

RIGHTS 

• Topic A: Share Sites and Set Site Permissions 

• Topic B: Secure Lists, Libraries, and Documents 

• Lesson 6: Configure Content Roll-up, Summary 

Links, and Site Map 

• Topic A: Add and Configure the Content Search 

Web Part 

• Topic B: Add and Configure the Relevant 

Documents Web Part 

Business Analytics

MICROSOFT SHAREPOINT DESIGNER 2013 



Microsoft SharePoint Designer 2013 provides a codefree 

environment to access data types and build custom 

SharePoint applications. It allows rapid development 

of SharePoint workflows to meet a company’s specific 

needs. Before SharePoint Designer, most custom 

SharePoint applications were created with Microsoft 

Visual Basic. SharePoint Designer simplifies the process 

with a no-code interface that can be integrated with 

Microsoft Visio 2013 to easily manipulate workflow 

shapes. In this course, you will create and publish 

custom SharePoint workflows. This course is designed 

for advanced Microsoft SharePoint site owners and 

administrators who want to integrate data sources, 

customize content types, and automate common tasks 

using LEARNING workflows. OUTCOMES: 






• Describe SharePoint Designer 2013 and its 

features, benefits, and support options. 

• Customize and configure content types to 

ensure data consistency across lists and 

libraries. 

• Access and modify data sources from a 

SharePoint site. 

• Create a workflow with SharePoint Designer 

2013 and the SharePoint 2013 Workflow 

platform. 

• Develop workflows in Visio 2013 and 

SharePoint Designer 2013. 

• Package and deploy workflow using 

SharePoint Designer 2013 and SharePoint 

Server 2013. 


LESSON 1: GETTING STARTED WITH SHAREPOINT 

DESIGNER 2013 

• Topic A: Introduction to SharePoint Designer 

• Topic B: Get Help and Support for SharePoint 

Designer 

LESSON 2: CUSTOMIZING AND IMPLEMENTING 

CONTENT TYPES 

• Topic A: Customize Content Types 

• Topic B: Implement Custom Content Types 

LESSON 3: INTEGRATING DATA SOURCES USING 

SHAREPOINT DESIGNER 

• Topic A: Access Data Sources 

• Topic B: Modify a Data Source in Data View 

LESSON 4: CREATING WORKFLOWS WITH THE 

WORKFLOW PLATFORM 

• Topic A: Implement the Workflow Platform 

• Topic B: Design a Workflow 

LESSON 5: CREATING WORKFLOWS WITH 

SHAREPOINT DESIGNER AND VISIO 

• Topic A: Design Workflows with Visio 2013 

• Topic B: Transfer a Visio Workflow Design to 

SharePoint Designer 

• Topic C: Publish a Visio Workflow Design 

Using SharePoint Designer 

LESSON 6: PACKAGING AND DEPLOYING 

WORKFLOWS 

• Topic A: Package Workflows 

• Topic B: Deploy Workflow Packages 


CUSTOMER RELATION 

MANAGEMENT

Customer Relation Management - or CRM - is one of the most efficient approaches in maintaining and 

creating relationships with customers. CRM helps you bond with your customers at an unprecedented 

level. Once this bonding with your customers is built, it is very easy for any organization to identify the 

actual needs of customers and serve them in a better way. CRM is not only useful in dealing with your 

existing customers but also helps you attract new ones. Our CRM skill building courses are designed 

to help you and your employees at all levels to maintain healthy, cost effective, and personalized 

relationships with your existing and future customers using affordable and easy-to-understand 

platforms of technology. Through proper training in this area of business, we will help you reduce 

the time you spend searching and correlating customers and instead build expectations of customer 

needs and increase traffic to your business. 


• Insightly for End Users 

• Salesforce.com for Administrators 

• Salesforce.com for Sales Representatives 

• Zoho CRM: Critical Administrators Skills 

• Zoho CRM: Critical End User Skills

CRM 


DR. JOHNSON KINYUA 

Dr. Johnson Kinyua received a BS in Electrical and Electronic Engineering from University College London (UK), an 

MS in Digital Communications from the University of Kent (UK) and a PhD degree in Computer Science from the 

University of Cambridge in United Kingdom. He has been in higher education for over 24 years, having risen from the 

rank of assist professor to full professor. He is widely experienced in teaching courses in different areas of computer 

science and has published widely in peer-reviewed journals and international conferences. His current research interests 

include software engineering, computer networks, network security, database systems, and distributed systems.

INSIGHTLY FOR END USERS 



Strong relationships with customers are one of the keys to 

a successful business. More and more companies are using 

software tools that help them initiate, track, and improve 

customer relationships. A number of vendors offer web-based 

applications specifically designed for this purpose. However, 

these services tend to be geared for larger businesses, making 

them too expensive or too complicated for smaller companies 

to adopt. Insightly is designed to meet the needs of small 

business owners and their employees, offering a powerful, 

scalable solution that is affordable and easy to use. Some 

examples of end users include employees of small businesses 

and staff of nonprofit organizations in job roles such as 

product sales and donation solicitation who use Insightly to 

perform tasks such as maintaining customer information, 

developing opportunities, and managing projects. 


LESSON 1: SIGNING UP AND LOGGING IN TO 

INSIGHTLY 

• Topic A: Create an Insightly Account 

• Topic B: Access Insightly on Different 

Platforms 

• Topic C: Navigate the Insightly Web Interface 

• Topic D: Change Your User Settings 

LESSON 2: CREATING AND MANAGING 

ORGANIZATIONS 

• Topic A: Add Organizations 

• Topic B: Act on Organizations 


CONTACTS 

• Topic A: Add Contacts 

• Topic B: Act on Contacts 


OPPORTUNITIES 

• Topic A: Add Opportunities 

• Topic B: Act on Opportunities 

• Lesson 5: Working with Tasks and Projects 

• Topic A: Manage Tasks 

• Topic B: Manage Projects 

LESSON 6: MANAGING EMAILS AND 

GENERATING REPORTS 

• Topic A: Manage Emails 

• Topic B: Generate Reports 

LESSON 7: MANAGING EVENTS AND 

NOTIFICATIONS 

• Topic A: Manage Events 

• Topic B: View and Change Notifications 

CRM Course 59

SALESFORCE.COM FOR ADMINISTRATORS 

FIVE-DAY TRAINING • JUNE 1 - 5 


Whether you are a new Salesforce system administrator or 

have been managing Salesforce for some time, you probably 

realize that a big part of the job is receiving and acting on 

requests from management or other Salesforce users to modify 

the system to meet the needs of the users and the company. 

The nature of Salesforce is such that there are almost always 

several ways to accomplish these types of modifications. So 

how will you know that you’re taking the right approach and 

really providing the support that is needed? 

By completing this course, you will identify information 

about the five native business processes every company can 

manage using Salesforce, regardless of the license edition. 

You will also gain insight into each of the functional groups 

of users (inside sales, outside sales, marketing, customer 

support, and management) and you will establish patterns 

of LEARNING critical thinking that can OUTCOMES: 

help you to ensure that you are 

indeed taking the right approach and providing the necessary 

support UPON SUCCESSFUL for each request COMPLETION you receive. OF Ultimately, THIS COURSE, completing 

this PARTICIPANTS course enables WILL you BE to ABLE be a TO: vital resource for knowing 

how to configure the system in a manner that also allows the 

extraction of intelligence needed to measure and improve the 

company’s key performance indicators. 




• Identify the basic components of SMART administration 

for Salesforce.com. 

• Design opportunity objects. 

• Implement and manage opportunity objects. 

• Design lead objects. 

• Implement and manage lead objects. 

• Design and implement account management. 

• Design and implement contact management. 

• Design case management. 

• Implement case management. 

• Manage campaigns. 

• Configure the user interface. 

• Implement security. 

• Create views, reports, and dashboards. 

• Manage administration setup. 


LESSON 1: INTRODUCTION TO SALESFORCE.COM 

SMART ADMINISTRATION 

LESSON 2: DESIGNING THE OPPORTUNITY OBJECT 

LESSON 3: IMPLEMENTING AND MANAGING 

OPPORTUNITY OBJECTS 

LESSON 4: DESIGNING THE LEAD OBJECT 

LESSON 5: IMPLEMENTING AND MANAGING LEAD 

OBJECTS 

LESSON 6: DESIGNING AND IMPLEMENTING 

ACCOUNT MANAGEMENT 

LESSON 7: DESIGNING AND IMPLEMENTING 

CONTACT MANAGEMENT 

LESSON 8: DESIGNING CASE MANAGEMENT 

LESSON 9: IMPLEMENTING CASE MANAGEMENT 

LESSON 10: PLANNING AND IMPLEMENTING 

CAMPAIGN MANAGEMENT 

LESSON 11: CONFIGURING THE USER INTERFACE 

LESSON 12: IMPLEMENTING SECURITY 

LESSON 13: CONFIGURING VIEWS, REPORTS, AND 

LESSON 14: MANAGING ADMINISTRATION SETUP 

Customer Relation Management

SALESFORCE.COM FOR SALES REPRESENTATIVES 

ONE-DAY TRAINING • JULY 9 + SEPTEMBER 26 


Participants taking this course are sales representatives of 

products or services who are managing their sales territories, 

with the goal of converting sales leads into sales opportunities 

and sales opportunities into closed sales. This course will give 

you the knowledge and skills you need to use Salesforce in the 

real world and ultimately enabling you to meet and exceed 

your sales targets. 




• Get started with the Salesforce environment. 

• Optimize lead flow. 

• Manage ongoing sales processes. 

• Manage the opportunity pipeline. 

• Streamline the sales process with reports and 

dashboards. 


LESSON 1: GETTING STARTED WITH SALESFORCE 

• Topic A: Set Up Salesforce Developer Edition 

• Topic B: Orientation to the Salesforce 

Interface 

• Topic C: The Sales Process 

LESSON 2: OPTIMIZING LEAD FLOW 

• Topic A: Identify Lead Sources 

• Topic B: View Existing Leads 

• Topic C: Manage Leads 

• Topic D: Perform Common Lead Activities 

LESSON 3: MANAGING ONGOING SALES 

PROCESSES 

• Topic A: Convert Leads 

• Topic B: Manage Accounts 

• Topic C: Manage Contacts 

LESSON 4: MANAGING THE OPPORTUNITY PIPELINE 

• Topic A: Manage Opportunities 

• Topic B: Perform Common Opportunity 

Activities 

• Topic C: Close Opportunities 

LESSON 5: STREAMLINING YOUR SALES PROCESS 

WITH REPORTS AND DASHBOARDS 

• Topic A: View Reports 

• Topic B: View Dashboards 

Customer Relation Management 61

ZOHO CRM: CRITICAL ADMINISTRATORS SKILLS 

TWO-DAY TRAINING • JUNE 1-2 


This course is designed to help Zoho system 

administrators perform initial implementation of Zoho 

CRM in an organization or manage an existing one. By 

completing this course, you will be able to administer 

Zoho CRM and enable your users to effectively execute 

the sales process within your organization. This will help 

you set up the modules and features of this powerful 

software based on your business requirements. You will 

also implement the security features of Zoho CRM and 

enable users to get the maximum benefits out of it by 

performing data administration tasks and automating 

sales activities. 




• Get started with Zoho CRM administration. 

• Customize fields in Zoho CRM. 

• Customize Zoho CRM to match your 

business needs. 

• Implement security management. 

• Perform data administration tasks in Zoho CRM. 

• Automate sales activities in Zoho CRM. 

• Integrate websites with Zoho CRM. 

• Integrate Zoho CRM with external 

applications. 



LESSON 1: GETTING STARTED WITH ZOHO CRM 

ADMINISTRATION 

• Topic A: Set Up Your Organization’s Zoho CRM 

Account 

• Topic B: Identify the Role of an Administrator 

• Topic C: Configure Company Level Settings 

LESSON 2: CUSTOMIZING FIELDS IN ZOHO CRM 

• Topic A: Create Custom Fields 

• Topic B: Manage List-Type Fields 

• Topic C: Create Formula Fields 

• Topic D: Modify Special Fields 

LESSON 3: CUSTOMIZING ZOHO CRM TO MATCH YOUR 

BUSINESS NEEDS 

• Topic A: Customize the Home Tab 

• Topic B: Customize Tabs Settings 

• Topic C: Perform Page-Level Customization 

• Topic D: Create Templates 

LESSON 4: IMPLEMENTING SECURITY MANAGEMENT 

• Topic A: Add Users 

• Topic B: Create Roles 

• Topic C: Create User Profiles 

• Topic D: Create Groups 

• Topic E: Create Territories 

• Topic F: Create Data Sharing Rules 

• Topic G: Set Access Permissions for Fields and Custom 

Links 

LESSON 5: PERFORMING ZOHO CRM DATA 

ADMINISTRATION TASKS 

• Topic A: Migrate Data from Other CRM Applications 

• Topic B: Import Data from External Files 

• Topic C: Export Data from Zoho CRM 

LESSON 6: AUTOMATING SALES ACTIVITIES IN ZOHO 

CRM 

• Topic A: Configure Workflows 

• Topic B: Set Up Assignment Rules 

• Topic C: Create Case Escalation Rules 

LESSON 7: INTEGRATING WEBSITES WITH ZOHO CRM 

• Topic A: Create Web Forms 

• Topic B: Set Auto Response Rules 

LESSON 8: INTEGRATING ZOHO CRM WITH OTHER 

APPLICATIONS 

• Topic A: Identify Zoho CRM Integrations 

• Topic B: Integrate Zoho CRM and Zoho Apps 

• Topic C: Integrate Zoho Mail Add-on with Zoho CRM 

• Topic D: Integrate Zoho Campaigns 

• Topic E: Set Up Connections with Google Apps 

• Topic F: Set Up Connections with External 

Applications and Social Tools 

Customer Relation Management

ZOHO CRM: CRITICAL END USER SKILLS 

ONE-DAY TRAINING • JUNE 3 


This course is designed for end users who may be executives 

working in sales, marketing, inventory control, or customer 

support departments and who may need to use a CRM system 

as part of their daily work.They may perform tasks such as 

tracking sales orders, managing leads, or converting leads to 

closed sales, with the objective of increasing the sales of the 

organization. You can now take advantage of the powerful and 

user-friendly features of Zoho’s CRM to automate the sales 

processes within your organization. In this course, you will 

start using Zoho CRM by familiarizing yourself with the user 

interface and data components. You will perform operations 

aimed at improving sales and enhancing customer satisfaction 

by performing marketing activities, customer support 

functions, and data analysis. 




PARTICIPANTS UPON SUCCESSFUL WILL BE COMPLETION ABLE TO: OF THIS COURSE, 


• Get started with Zoho CRM. 

• Organize leads in the Zoho CRM sales process. 

• Execute the sales process in Zoho CRM. 

• Manage emails and macros in Zoho CRM. 

• Perform marketing activities in Zoho CRM. 

• Manage inventory in Zoho CRM. 

• Perform customer support functions in 

Zoho CRM. 

• Analyze CRM data. 



LESSON 1: GETTING STARTED WITH ZOHO CRM 

• Topic A: Join the Zoho CRM Organization Account 

• Topic B: Examine the Data Components of Zoho CRM 

• Topic C: Customize User Settings 

LESSON 2: ORGANIZING LEADS IN THE ZOHO CRM SALES 

PROCESS 

• Topic A: Examine the Sales Process 

• Topic B: Create Leads 

• Topic C: Associate Lead Information with CRM 

Components 

• Topic D: Customize the Leads Home Page 

LESSON 3: EXECUTING THE SALES PROCESS IN ZOHO 

CRM 

• Topic A: Organize Activities 

• Topic B: Convert Leads After Evaluation 

• Topic C: Create Accounts 

• Topic D: Maintain Contact Information 

• Topic E: Develop Potentials 

• Topic F: Create Forecasts 

LESSON 4: MANAGING EMAILS AND MACROS IN ZOHO 

CRM 

• Topic A: Send Emails 

• Topic B: Create Macros 

LESSON 5: PERFORMING MARKETING ACTIVITIES IN 

ZOHO CRM 

• Topic A: Create Campaigns 

• Topic B: Track Email Marketing Responses 

LESSON 6: MANAGING THE INVENTORY IN 

ZOHO CRM 

• Topic A: Manage Vendors 

• Topic B: Maintain Products 

• Topic C: Create Price Books 

• Topic D: Create Sales Quotes 

• Topic E: Prepare Sales Orders 

• Topic F: Complete Purchase Orders 

• Topic G: Generate Invoices 

LESSON 7: PERFORMING CUSTOMER SUPPORT 

FUNCTIONS IN ZOHO CRM 

• Topic A: Create Cases 

• Topic B: Implement Solutions 

• Lesson 8: Analyzing Zoho CRM Data 

• Topic A: Generate Reports 

• Topic B: Create Dashboards 

Customer Relation Management 63

PRESENTATION & 

COMMUNICATION

With the abundance of tools at your disposal to present and communicate thoughts, problems, 

and new ideas comes the challenge of knowing what constitutes effective communication. 

Understanding your communication style and identifying ways of effective delivery of information 

and knowledge while connecting with your audience is what we are ready to teach you in our 

challenging courses in this area of expertise. Whether coaching, facilitating, team building, 

mentoring or anything else, you will need to have the skills necessary to communicate with 

others in public and private utilizing the most effective tools available to you for your purpose. 

Our courses and faculty will help you do just that. 


• Microsoft PowerPoint 2013: Part I 

• Microsoft PowerPoint 2013: Part II 

• Microsoft Vision 2013: Part I 

• Microsoft Vision 2013: Part II 

• Transition to Microsoft Office 2013 

• Microsoft Word 2013: Part I 

• Microsoft Word 2013: Part II 

• Microsoft Word 2013: Part III

PRESENTATION & COMMUNICATION 


DR. JOSEPH HUBER 

Dr. Joseph Huber has extensive experience in both military and corporate settings. He has operated in several 

capacities within training management, training administration, instruction, and instructional design. Dr. 

Huber worked as a senior graphic artist and corporate trainer for Verizon Information Services for more than 

ten years. He also served in the US Army Reserves from 1985 until called to active duty shortly after the attacks 

on September 11th, 2001. Dr. Huber currently serves on active duty as a Logistics Officer on the Department 

of the Army staff in the Pentagon. He holds Bachelor of Arts in Art and Humavnities; a Master in Education in 

Instructional Technology ; and a Doctor of Philosophy in Education Training and Performance Improvement. 

DR. REBECCA SACHS 

Dr. Rebecca Sachs serves as a member of the faculty of VIU’s School of Education, where she teaches courses on 

linguistics, language acquisition and multilingualism, pedagogical grammar, curriculum and materials design, and 

research methods, as well as the teaching practicum. Prior to joining VIU, Dr. Sachs taught in the Department of 

Linguistics at Georgetown University and the MA TESOL program at American University. She has a bachelor’s 

degree in foreign languages and communication disorders from Boston University, a master’s degree in TESOL from 

Michigan State University, and a PhD in Applied Linguistics from Georgetown University. She has also worked in 

the field of language testing and has several years of experience teaching English as an additional language in both 

university and community settings. 

With the goal of optimizing learning opportunities and outcomes for individual students, Dr. Sachs conducts research 

on interactions between individual differences and instructional conditions, often in the context of computerassisted 

language learning (CALL) and/or task-based language teaching (TBLT). Much of her research has involved 

investigating learners’ awareness of linguistic phenomena and uses of feedback in relation to both internal factors 

(e.g., age, working memory, metalinguistic knowledge, motivation) and external factors (e.g., task complexity, type of 

feedback). She is currently conducting collaborative action research on pronunciation learning and pedagogy in order 

to improve teacher training in that area. 

Dr. Sachs is a member of WATESOL and the American Association for Applied Linguistics, presents regularly at 

conferences such as AAAL and the Second Language Research Forum, and reviews manuscripts for a variety of 

journals in the field of applied linguistics. Her work has been published in edited collections on interaction, language 

awareness, TBLT, and CALL, and in journals such as Language Learning, Computer Assisted Language Learning, and 

Studies in Second Language Acquisition. 

Dr. Sachs has studied French, Spanish, and German, did her dissertation on the acquisition of Japanese, and has some 

experience with other languages, including Hausa, Zarma, and ASL.

DR. VICTORIA ASHIRU 

Dr. Victoria Ashiru has been a member of the VIU Advisory Doctorate Committee since 2010. She has over 20 years of 

experience working with international organizations in several capacities, but with an extensive concentration in human 

resources management. She worked with the International Monetary Fund (IMF) from 1996 to 2010. She provided 

assistance, guidance, and protocol for personnel matters and served as an administrative liaison in the areas of human 

resources and benefits administration, and public and member relations. Prior to her employment with the IMF, Dr. Ashiru 

worked in the Overseas Personnel Section of the Commonwealth Secretariat in London, England as a member of the 

Human Resource team for field expatriates. She currently volunteers with Global Resources, Inc. and Sykesville Woods, Inc., 

non-profit organizations dedicated to training nurses, providing community empowerment to individuals and families with 

intellectual disabilities, international medical assistance, and digging bore-holes in developing countries. 

Dr. Ashiru attended University of Maryland University College (UMUC) and received a Bachelor of Science in Information 

Systems Management, a Master of Science in Human Resources Management/HRM, and a Doctorate of Management.

MICROSOFT POWERPOINT 2013: PART I 



Whether via phone, email, mass media, or personal 

interaction, we are subjected to a constant stream of 

information. With so much communication to contend with, 

it can be difficult to grab people’s attention.However, we are 

often called upon to do just that. So, how do you grab and 

maintain an audience’s focus when you’re asked to present 

important information? By being clear, organized, and 

engaging. That is exactly what Microsoft PowerPoint® 2013 

can help you do. By learning how to use the vast array of 

features and functions contained within PowerPoint, you will 

gain the ability to organize your content, enhance it with highimpact 

visuals, and deliver it with a punch. 




• Identify the basic features and functions of 

PowerPoint 2013. 

• Develop a PowerPoint presentation. 

• Perform advanced text editing. 

• Add graphical elements to a presentation. 

• Modify objects in a presentation. 

• Add tables to a presentation. 

• Add charts to a presentation. 

• Prepare to deliver a presentation. 


LESSON 1: GETTING STARTED WITH POWERPOINT® 

• Topic A: Navigate the PowerPoint Environment 

• Topic B: Create and Save a PowerPoint Presentation 

• Topic C: Use Help 

LESSON 2: DEVELOPING A POWERPOINT® PRESENTATION 

• Topic A: Select a Presentation Type 

• Topic B: View and Navigate a Presentation 

• Topic C: Edit Text 

• Topic D: Build a Presentation 

LESSON 3: PERFORMING ADVANCED TEXT EDITING 

• Topic A: Format Characters 

• Topic B: Format Paragraphs 

• Topic C: Format Text Boxes 

LESSON 4: ADDING GRAPHICAL ELEMENTS TO YOUR 

PRESENTATION 

• Topic A: Insert Clip Art and Images 

• Topic B: Insert Shapes 

LESSON 5: MODIFYING OBJECTS IN YOUR PRESENTATION 

• Topic A: Edit Objects 

• Topic B: Format Objects 

• Topic C: Group Objects 

• Topic D: Arrange Objects 

• Topic E: Animate Objects 

LESSON 6: ADDING TABLES TO YOUR PRESENTATION 

• Topic A: Create a Table 

• Topic B: Format a Table 

• Topic C: Insert a Table from Other Microsoft Office 

Applications 

LESSON 7: ADDING CHARTS TO YOUR PRESENTATION 

• Topic A: Create a Chart 

• Topic B: Format a Chart 

• Topic C: Insert a Chart from Microsoft Excel 

LESSON 8: PREPARING TO DELIVER YOUR PRESENTATION 

• Topic A: Review Your Presentation 

• Topic B: Apply Transitions 

• Topic C: Print Your Presentation 

• Topic D: Deliver Your Presentation 

Presentation + Communication Course 68

MICROSOFT POWERPOINT 2013: PART II 

ONE-DAY TRAINING (9AM-5PM) • MARCH 11, MAY 6, JUNE 1 


Given all the variables, it may seem an overwhelming 

task to deliver your content, on time and to all 

audiences, and to only those who need to see it. You also 

need to make it interesting, informative, and memorable. 

Without the help of a robust set of tools, it would be a 

nearly impossible feat; but, PowerPoint 2013 provides 

you with a variety of such tools that can help you deliver 

content in nearly any situation, while saving time and 

effort. By taking advantage of these tools, you will be 

creating presentations that not only stand out from the 

crowd, but also don’t consume all of your available time. 




• Modify the PowerPoint environment. 

• Customize design templates. 

• Add SmartArt to a presentation. 

• Work with media and animations. 

• Collaborate on a presentation. 

• Customize a slide show. 

• Secure and distribute a presentation. 


LESSON 1: MODIFYING THE POWERPOINT 

ENVIRONMENT 

• Topic A: Customize the User Interface 

• Topic B: Set PowerPoint 2013 Options 

LESSON 2: CUSTOMIZING DESIGN TEMPLATES 

• Topic A: Modify Slide Masters and Slide Layouts 

• Topic B: Add Headers and Footers 

• Topic C: Modify the Notes Master and the 

Handout Master 

LESSON 3: ADDING SMARTART TO A PRESENTATION 

• Topic A: Create SmartArt 

• Topic B: Modify SmartArt 

LESSON 4: WORKING WITH MEDIA AND 

ANIMATIONS 

• Topic A: Add Audio to a Presentation 

• Topic B: Add Video to a Presentation 

• Topic C: Customize Animations and Transitions 

LESSON 5: COLLABORATING ON A PRESENTATION 

• Topic A: Review a Presentation 

• Topic B: Store and Share Presentations on the 

Web 

LESSON 6: CUSTOMIZING A SLIDE SHOW 

• Topic A: Annotate a Presentation 

• Topic B: Set Up a Slide Show 

• Topic C: Create a Custom Slide Show 

• Topic D: Add Hyperlinks and Action Buttons 

• Topic E: Record a Presentation 

LESSON 7: SECURING AND DISTRIBUTING A 

PRESENTATION 

• Topic A: Secure a Presentation 

• Topic B: Broadcast a Slide Show 

• Topic C: Create a Video or a CD 

Presentation + Communication 69

MICROSOFT VISION 2013: PART I 

ONE-DAY TRAINING (9AM-5PM) • APRIL 2, JUNE 3, OCTOBER 2 


In today’s workplace, visual diagrams are an essential 

part of communication, from road maps to sales flows 

to process charts. Visio provides you with an intuitive, 

customizable tool to easily create a professional-looking 

visual product by using its extensive gallery of shapes. 

By following the exercises in this course, you will create 

visually engaging diagrams, maps, and drawings, using 

graphical elements to make information easier to 

comprehend. 




• Identify the basic elements of Visio and their use. 

• Create a workflow diagram. 

• Create an organization chart. 

• Make a floor plan. 

• Create a cross-functional flowchart. 

• Create a network diagram. 

• Style a diagram. 


LESSON 1: GETTING STARTED WITH VISIO 2013 

• Topic A: Navigate the Visio Environment 

• Topic B: Use Backstage Commands 

• Topic C: Save a File 

LESSON 2: CREATING A WORKFLOW DIAGRAM 

• Topic A: Use Drawing Components 

• Topic B: Modify a Drawing 

• Topic C: Callouts and Groups 

LESSON 3: CREATING AN ORGANIZATION CHART 

• Topic A: Create a Basic Organization Chart 

• Topic B: Modify an Organization Chart 

LESSON 4: MAKING A FLOOR PLAN 

• Topic A: Make a Basic Floor Plan 

• Topic B: Model a Room Layout 

LESSON 5: CREATING A CROSS-FUNCTIONAL 

FLOWCHART 

• Topic A: Create a Cross-Functional Flowchart 

• Topic B: Format a Cross-Functional Flowchart 

LESSON 6: CREATING A NETWORK DIAGRAM 

• Topic A: Network Diagrams 

• Topic B: Use Shape Data 

• Topic C: Use Layers 

LESSON 7: STYLING A DIAGRAM 

• Topic A: Shape and Connector Styles 

• Topic B: Themes and Variants 

• Topic C: Use Containers 

Presentation + Communication

MICROSOFT VISION 2013: PART 2 

ONE-DAY TRAINING (9AM-5PM) • NOVEMBER 23 


In the first part of this two-course series, you learned the basic 

skills of creating and modifying various Visio drawings. In this 

part two of the course, you will learn more advanced features 

to make more efficient and effective use of Visio 2013. Visio 

2013 has the unique ability to draw a wide variety of diagrams, 

flowcharts, workflows, and organization structures—anything 

that can be represented by shapes connected by lines. Most 

importantly, these shapes can be rearranged and with 

corresponding lines remaining intact. Visio is well integrated 

with other members of the Office family as well as Microsoft’s 

cloud-based services. This greatly enriches the sharing and 

publishing of Visio drawings. 





LESSON 1: ENHANCING THE LOOK OF DRAWINGS 

• Topic A: Create a Microsoft Account and Sign in 

to Visio 

• Topic B: Work with Shape Styles 

• Topic C: Use 3D Shapes 

• Topic D: Apply Backgrounds, Borders, and Titles 

• Topic E: Define Shape Styles 

LESSON 2: CREATING SHAPES, STENCILS, AND 

TEMPLATES 

• Topic A: Create Simple Custom Shapes 

• Topic B: Create Custom Stencils 

• Topic C: Create Custom Templates 

LESSON 3: CONNECTING DRAWINGS TO 

EXTERNAL DATA 

• Topic A: Make an Organization Chart from an 

Excel Spreadsheet 

• Topic B: Generate a Pivot Diagram from an Excel 

Spreadsheet 

• Topic C: Create a Gantt Chart from a Project File 

• Topic D: Create a Timeline from a Project File 

• Topic E: Connect a Map to an Access Database 

LESSON 4: LEVERAGING DEVELOPMENT TOOLS 

• Topic A: Create Macros 

• Topic B: Modify ShapeSheets 

• Topic C: Build Advanced Shapes 

LESSON 5: SHARING DRAWINGS 

• Topic A: Save and Share Drawings with OneDrive 

• Topic B: Review Drawings 

• Topic C: Insert Drawings into Other Office Files 

• Topic D: Export Drawings 

• Topic E: Print Drawings 


TRANSITION TO MICROSOFT OFFICE 2013 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 10 + MAY 5 


You’ve used Office 2007 or Office 2010 to create various 

types of business materials, from documents in Word to 

spreadsheets in Excel® to presentations in PowerPoint®. 

Perhaps you use Outlook® to manage your calendar, contacts, 

and email or Access to manage inventory and trouble tickets. 

However you use Office, the fact is the Office suite of 

applications is the de-facto standard for business productivity 

software. Each new release of Office builds upon the successes 

of the previous generations. 

This course builds upon the foundational Microsoft® Office 

2007/2010 knowledge and skills you’ve already acquired. It 

focuses on the enhanced features you’ll want to leverage to 

improve the way you manage, organize, present, and distribute 

your company’s data and information. 


You’ll explore a variety of enhancements, from Word’s ability 

to edit PDF files to the new Flash Fill functionality in Excel 

that UPON dramatically SUCCESSFUL increases COMPLETION the speed OF at THIS which COURSE, you can add 

data PARTICIPANTS to a spreadsheet. WILL BE You’ll ABLE discover TO: how the cloud has 

been deeply integrated into your Office experience and how 

collaborating with colleagues has never been easier. 

This course will help you bridge the gap from the version 

you already know and love to the latest release of Microsoft’s 

flagship productivity suite. 




• Identify new and enhanced features that are common 

across all applications in Office 2013. 

• Modify documents using Microsoft Word 2013. 

• Enhance worksheet data using Microsoft Excel 2013. 

• Augment a presentation using Microsoft PowerPoint 

2013. 

• Create a database using Microsoft Access 2013. 

• Navigate through mail, calendars, contacts, and tasks in 

Microsoft Outlook 2013. 



OFFICE 2013 

• Topic A: Common Features 

• Topic B: Office 2013 and the Cloud 

LESSON 2: WORKING WITH MICROSOFT WORD 2013 

• Topic A: Edit a PDF 

• Topic B: Work with Tables 

• Topic C: Embed Video 

• Topic D: Edit Documents 

• Topic E: Read Documents 

LESSON 3: WORKING WITH MICROSOFT EXCEL 2013 

• Topic A: Streamline Workflow with Templates 

• Topic B: Accelerate Data Insertion with Flash Fill 

• Topic C: Incorporate Charts 

• Topic D: Analyze Data 

LESSON 4: WORKING WITH MICROSOFT 

POWERPOINT 2013 

• Topic A: Apply a Theme from the Start Screen 

• Topic B: Leverage the Enhanced Presenter View 

• Topic C: Collaborate with Colleagues on a Single 

Presentation 

• Topic D: Incorporate Objects 

LESSON 5: WORKING WITH MICROSOFT ACCESS 2013 

• Topic A: Explore Web Apps 

• Topic B: Utilize Templates 

LESSON 6: WORKING WITH MICROSOFT 

OUTLOOK 2013 

• Topic A: Navigate Through Mail, Calendars, 

Contacts, and Tasks 

• Topic B: Connect to Social Networks 

• Topic C: Identify Additional Outlook 2013 

Features 


MICROSOFT WORD 2013: PART I 



Whether you are an executive secretary or a website 

designer, you’ll need to know the ins and outs of Microsoft 

Word 2013 to help you move smoothly through the tasks of 

creating professional-looking documents. Its rich features 

and powerful tools can make your work easy, and even fun. 

In this course, you’ll learn how to use Word 2013 to create 

and edit simple documents; format documents; add tables 

and lists; add design elements and layout options; and proof 

documents. 

You can also use this course to prepare for the Microsoft 


Word 2013. 




• Identify the various components of the Word interface, 

create a new Word document, enter text into a 

document, save a document, preview and print a 

document, and search using the help feature. 

• Navigate through a document to find and select text, 

modify selected text, and find and replace text. 

• Apply character formatting to text, align paragraphs 

using tab stops, display text as list items, control 

paragraph layout, apply borders and shading to 

paragraphs, apply text styles, and manage formatting 

in documents. 

• Insert a table into a document, modify the structure of 

a table, format a table, and convert text to a table. 

• Sort a list, renumber a list, and customize a list. 

• Insert symbols and special characters, and add images 

to a document. 

• Apply page borders and colors, apply a watermark, add 

a header and footer to a document, and control page 

layout. 

• Check spelling and grammar and use other proofing 

tools. 

• Customize the Word interface and use additional 

options for saving. 


LESSON 1: GETTING STARTED WITH WORD 

• Topic A: Identify the Components of the Word 

Interface 

• Topic B: Create a Word Document 

• Topic C: Help 

LESSON 2: EDITING A DOCUMENT 

• Topic A: Navigate and Select Text 

• Topic B: Modify Text 

• Topic C: Find and Replace Text 

LESSON 3: FORMATTING TEXT AND PARAGRAPHS 

• Topic A: Apply Character Formatting 

• Topic B: Align Text Using Tabs 

• Topic C: Display Text as List Items 

• Topic D: Control Paragraph Layout 

• Topic E: Apply Borders and Shading 

• Topic F: Apply Styles 

• Topic G: Manage Formatting 

LESSON 4: ADDING TABLES 

• Topic A: Insert a Table 

• Topic B: Modify a Table 

• Topic C: Format a Table 

• Topic D: Convert Text to a Table 

LESSON 5: MANAGING LISTS 

• Topic A: Sort a List 

• Topic B: Renumber a List 

• Topic C: Customize a List 

LESSON 6: INSERTING GRAPHIC OBJECTS 

• Topic A: Insert Symbols and Special Characters 

• Topic B: Add Images to a Document 

LESSON 7: CONTROLLING PAGE APPEARANCE 

• Topic A: Apply a Page Border and Color 

• Topic B: Add a Watermark 

• Topic C: Add Headers and Footers 

• Topic D: Control Page Layout 

LESSON 8: PROOFING A DOCUMENT 

• Topic A: Check Spelling and Grammar 

• Topic B: Other Proofing Tools 

• Topic C: Check Accessibility 

• Lesson 9: Customizing the Word Environment 

• Topic A: Customize the Word Interface 

• Topic B: Additional Save Options 


MICROSOFT WORD 2013: PART II 

ONE-DAY TRAINING (9AM-5PM) • APRIL 15 + NOVEMBER 9 


This course will show you how you can work more efficiently 

by automating some tasks and providing methods to 

maintain consistency between documents. You will create 

more complex documents that include lists, tables, charts, 

graphics, and newsletter layouts. You will also merge data 

into documents to personalize correspondence and address 

envelopes and labels with the data as well. Word can be used 

to create complex documents that are nearly as complicated 

as those created using a desktop publishing application. Using 

Word, you can control how the text flows between paragraphs 

and pages, you can link a story on page one to the rest of the 

story later in the document, and you can add graphics and 

specify how the text and graphic appear together on the page. 



Word LEARNING 2013. OUTCOMES: 






• Work with tables and charts. 

• Customize formats using styles and themes. 

• Use images in a document. 

• Create custom graphic elements. 

• Insert content using “Quick Parts.” 

• Control text flow. 

• Use templates. 

• Use mail merge. 

• Use macros. 


LESSON 1: WORKING WITH TABLES AND CHARTS 

• Topic A: Sort Table Data 

• Topic B: Control Cell Layout 

• Topic C: Perform Calculations in a Table 

• Topic D: Create a Chart 

LESSON 2: CUSTOMIZING FORMATS USING 

STYLES AND THEMES 

• Topic A: Create and Modify Text Styles 

• Topic B: Create Custom List or Table Styles 

• Topic C: Apply Document Themes 

LESSON 3: USING IMAGES IN A DOCUMENT 

• Topic A: Resize an Image 

• Topic B: Adjust Image Appearance 

• Topic C: Integrate Pictures and Text 

• Topic D: Insert and Format Screenshots 

• Topic E: Insert Video 

LESSON 4: CREATING CUSTOM GRAPHIC 

ELEMENTS 

• Topic A: Create Text Boxes and Pull Quotes 

• Topic B: Draw Shapes 

• Topic C: Add WordArt and Other Text Effects 

• Topic D: Create Complex Illustrations with SmartArt 

LESSON 5: INSERTING CONTENT USING QUICK 

PARTS 

• Topic A: Insert Building Blocks 

• Topic B: Create and Modify Building Blocks 

• Topic C: Insert Fields Using Quick Parts 

LESSON 6: CONTROLLING TEXT FLOW 

• Topic A: Control Paragraph Flow 

• Topic B: Insert Section Breaks 

• Topic C: Insert Columns 

• Topic D: Link Text Boxes to Control Text Flow 

LESSON 7: USING TEMPLATES 

• Topic A: Create a Document Using a Template 

• Topic B: Create a Template 

LESSON 8: USING MAIL MERGE 

• Topic A: The Mail Merge Features 

• Topic B: Merge Envelopes and Labels 

• Topic C: Create a Data Source Using Word 

LESSON 9: USING MACROS 

• Topic A: Automate Tasks Using Macros 

• Topic B: Create a Macro 


MICROSOFT WORD 2013: PART III 

ONE-DAY TRAINING (9AM-5PM) • APRIL 16 + NOVEMBER 9 


If you work with lengthy documents, collaborate with 

others, or create forms, this course will show you how to 

use Word to efficiently accomplish these tasks. Microsoft 

Word 2013 enables you to do more than simple word 

processing. It can be used to collaborate on complicated 

documents and manage how the documents are accessed 

and distributed. Advanced features of Word 2013 

enable you to revise, manage, and secure your business 

documents. 




• Collaborate on documents. 

• Add reference marks and notes. 

• Simplify and manage long documents. 

• Secure a document. 

• Create forms. 


LESSON 1: COLLABORATING ON DOCUMENTS 

• Topic A: Modify User Information 

• Topic B: Share a Document 

• Topic C: Compare Document Changes 

• Topic D: Review a Document 

• Topic E: Merge Document Changes 

• Topic F: Review Tracked Changes 

• Topic G: Coauthor Documents 

LESSON 2: ADDING REFERENCE MARKS AND 

NOTES 

• Topic A: Add Captions 

• Topic B: Add Cross-References 

• Topic C: Add Bookmarks 

• Topic D: Add Hyperlinks 

• Topic E: Insert Footnotes and Endnotes 

• Topic F: Add Citations and a Bibliography 

LESSON 3: SIMPLIFYING AND MANAGING LONG 

DOCUMENTS 

• Topic A: Insert Blank and Cover Pages 

• Topic B: Insert an Index 

• Topic C: Insert a Table of Contents 

• Topic D: Insert an Ancillary Table 

• Topic E: Manage Outlines 

• Topic F: Create a Master Document 

LESSON 4: SECURING A DOCUMENT 

• Topic A: Suppress Information 

• Topic B: Set Formatting and Editing Restrictions 

• Topic C: Add a Digital Signature to a Document 

• Topic D: Restrict Document Access 

LESSON 5: FORMS 

• Topic A: Create Forms 

• Topic B: Manipulate Forms 


SECURITY TRAINING

As individuals and business executives, we are more vigilant than ever before. In an era of cyber 

security threats, terrorism, cyber intelligence and hacking, organizations of all sizes are strategizing 

for their security and looking for ways to improve it. Our security experts ranging from military and 

intelligence community personnel with actual expertise in real world threats and how to protect 

against them to IT security specialists will lead you and your employees through a plethora of 

coursework and programs designed specifically to meet the security challenges of this era. 


• Certified Information Security Manager (CISM) 

• CompTIA Certification Exam Preparation 

• ITIL Foundation Certification 

• Strategic Infrastructure Security 

• Security Awareness 

• Executive Foreign Elements: 

Protective Service Training

SECURITY TRAINING 


DR. ANDY YAO 

Dr. Andy Yao holds BS, MS, and PhD degrees in Computer Science. He has worked in higher education since 

1985 and has taught a wide variety of computer science courses. His professional experience in the private 

sectors started in 1983 and involves all phases of the system development cycle, including project management, 

requirement analysis, system design, programming, testing, system administration, benchmarking, database 

design and administration, performance tuning, system installation, system conversion, configuration 

management, and network system management. He has intensive experience and thorough knowledge in areas 

including operating systems, computer networking, client/server computing, distributed systems, database 

systems, configuration management, software testing, artificial intelligence, object oriented technology, web 

technologies, programming languages, and cyber security. 

Dr. Yao’s research interests include cybersecurity, engineering, object oriented software development, computer 

networks, and database management systems. He has written books covering UNIX, Object-Oriented 

programming in C++, Oracle programming, Java programming, Java Servlets, JavaScript, and Visual Basic 

programming 

DR. THOMAS ARNDT 

Dr. Thomas Arndt is an adjunct faculty member of the School of Public and International Affairs at VIU. He 

holds a PhD and an MS in Global Affairs from the Division of Global Affairs at Rutgers University, as well as 

an MA in Political Science from Rutgers where he worked as a researcher, teaching assistant, and dissertation 

fellow. He has taught comparative politics at Rutgers as well as numerous online courses on American national 

government at other institutions. 

Dr. Arndt’s primary research interests include globalization and technological change, international security, 

and American foreign/military policy. 

DR. KLARA BILGIN 

Dr. Klara Bilgin is the dean of the School of Public & International Affairs at VIU. She holds a PhD in Political 

Science from the Johns Hopkins University and an MA in International Relations from the University of 

Delaware. Prior to her VIU position, Dr. Bilgin has taught at the College of St. Mary’s in Maryland, Western 

Illinois University, and the State University of New York, Geneseo. Her research work and publications focus on 

the processes of regime change, elections, and transitions in Eastern Europe and Eurasia. 

Dr. Bilgin has also worked as an international elections observer with the Organization for Security and 

Cooperation in Europe and the European Network of Election Monitoring Organizations.

DR. JOHN WEAVER 

Dr. John Weaver retired as a lieutenant colonel from the United States Army and currently works as a Defense 

Department civilian in an intelligence organization at Fort Meade. Since entering public service, he has lived 

and worked on four continents and in 19 countries, spending nearly eight years overseas (on behalf of the US 

government). Dr. Weaver also spent three years as an assistant professor at Georgetown University working in 

the Military Science Department. His experience includes multiple combat deployments, peace enforcement, 

peacekeeping, humanitarian relief, and disaster assistance support in both conventional and unconventional/ 

non-traditional units. Recently, Dr. Weaver has trained and certified multinational NATO reconnaissance teams 

based in the Netherlands, Germany, and Spain for worldwide deployment in full spectrum mission sets. He has 

also personally led several reconnaissance missions throughout Europe, the Middle East, and Asia (including 

multiple missions in Afghanistan). None of his team members have ever been injured or killed in the line of 

duty. He has received formal training/certification in the following areas from the US Department of Defense: 

survival/evasion/resistance/escape (high risk); communications equipment and communications planning (FM 

radio, land line and satellite communications, encryption, and the use of cryptographic devices); digital camera 

use and digital photography; US Joint Forces Command joint intelligence; US Special Operations Command 

counterintelligence awareness (USSOCOM CI); US Joint Forces Command counterintelligence awareness 

training (USJFCOM CI); counterinsurgency; joint anti-terrorism; defense against suicide bombing; dynamics of 

international terrorism; homeland security and defense; the Joint Special Operations Task Force (JSOTF); defense 

driving; vehicle emergency drills (battle drills); composite risk management; and many more. Additionally, Dr. 

Weaver graduated from NATO’s Combined Joint Operations Center course in Oberammergau Germany, the Air 

Command and Staff College, and the Joint and Combined Warfighting School. 

Dr. Weaver earned a Bachelor of Arts in Business Management from Towson University in 1990. He graduated 

from Central Michigan University with a Master of Science in Administration in 1995. In 2004, he received his 

Master of Operational Arts and Science from the US Air Force’s Air University. He received his doctorate degree 

in public administration from the University of Baltimore in 2013.

CERTIFIED INFORMATION SECURITY MANAGER 

FIVE-DAY TRAINING (9AM-5PM) • MARCH 16 - 20 + MAY 25 - 29 


This course will enable you to establish processes to ensure 

that information security measures align with established 

business needs. The intended audience for this course is 

information security and IT professionals, such as network 

administrators and engineers, IT managers, and IT auditors, 

and other individuals who want to learn more about 

information security, who are interested in learning in-depth 

information about information security management, who 

are looking for career advancement in IT security, or who are 

interested in earning the CISM certification. 

Prerequisites: To ensure your success, we recommend 

that students taking this course should have professional 

experience in information security in at least one of the 

following areas: 

LEARNING 

• Information security 

OUTCOMES: 

governance 

• Information risk management 

UPON • Information SUCCESSFUL security COMPLETION program development 

OF THIS COURSE, 

PARTICIPANTS • Information WILL security BE ABLE program TO: management 

• Incident management and response 


LESSON 1: INFORMATION SECURITY 

GOVERNANCE 

LESSON 2: INFORMATION RISK MANAGEMENT 

LESSON 3: INFORMATION SECURITY PROGRAM 

DEVELOPMENT 


IMPLEMENTATION 


MANAGEMENT 

LESSON 6: INCIDENT MANAGEMENT AND 

RESPONSE 




• Establish and maintain a framework to provide 

assurance that information security strategies are 

aligned with business objectives and consistent 

with applicable laws and regulations. 

• Identify and manage information security risks to 

achieve business objectives. 

• Create a program to implement the information 

security strategy. 

• Implement an information security program. 

• Oversee and direct information security activities 

to execute the information security program. 

• Plan, develop, and manage capabilities to 

detect, respond to, and recover from information 

security incidents. 

Security Training

COMP TIA CERTIFICATION EXAM PREPARATION 

FIVE-DAY TRAINING (9AM-5PM) • MARCH 9-13 + MAY 18 - 22 


CompTIA® Security+® (Exam SY0-401) is the primary course 

you will need to take if your job responsibilities include 

securing network services, devices, and traffic in your 

organization. You can also take this course to prepare for 

the CompTIA Security+ certification examination. In this 

course, you will build on your knowledge of and professional 

experience with security fundamentals, networks, and 

organizational security as you acquire the specific skills 

required to implement basic security services on any type of 

computer network. 

This course can benefit you in two ways. If you intend to 

pass the CompTIA Security+ (Exam SY0-401) certification 

examination, this course can be a significant part of 

your preparation. But certification is not the only key to 

LEARNING professional success in the OUTCOMES: 

field of computer security. Today’s 

job market demands individuals with demonstrable skills, 

UPON and the SUCCESSFUL information and COMPLETION activities in OF this THIS course COURSE, can help 

PARTICIPANTS you build your WILL computer BE ABLE security TO: skill set so that you can 

confidently perform your duties in any security-related role. 




• Identify the fundamental concepts of 

computer security. 

• Identify security threats and vulnerabilities. 

• Manage data, application, and host security. 

• Implement network security. 

• Identify and implement access control and 

account management security measures. 

• Manage certificates. 

• Identify and implement compliance and 

operational security measures. 

• Manage risk. 

• Troubleshoot and manage security incidents. 

• Plan for business continuity and disaster recovery. 


LESSON 1: SECURITY FUNDAMENTALS 

LESSON 2: IDENTIFYING SECURITY THREATS 

AND VULNERABILITIES 

LESSON 3: MANAGING DATA, APPLICATION, 

AND HOST SECURITY 

LESSON 4: IMPLEMENTING NETWORK 

SECURITY 

LESSON 5: IMPLEMENTING ACCESS CONTROL, 

AUTHENTICATION, AND ACCOUNT 

MANAGEMENT 

LESSON 6: MANAGING CERTIFICATES 

LESSON 7: IMPLEMENTING COMPLIANCE AND 

OPERATIONAL SECURITY 


LESSON 9: TROUBLESHOOTING AND 

MANAGING SECURITY INCIDENTS 

LESSON 10: BUSINESS CONTINUITY AND 

DISASTER RECOVERY PLANNING 

Security Training 81

ITIL FOUNDATION CERTIFICATION 

THREE-DAY TRAINING COURSE (9AM-5PM) • MAY 5 -7 


This course, based on the ITIL best practice service lifestyle 

approach, provides IT managers, practitioners and anyone 

who uses IT services with a practical understanding of 

the key concepts, principles, processes, and functions 

that enables successful IT service management (ITSM) 

provision. The course intent is to provide proven practical 

guidance on how to successfully introduce an integrated 

ITSM framework and how best practices can be adopted 

and adapted within a participant’s organization. It also 

prepares students for the ITIL Foundation Certificate 

Examination. The multiple-choice exam contains 40 

questions. To pass, students must get 26 or more questions 

correct, a 65% passing grade. 





LESSON 1: REVIEW OF IT SERVICE MANAGEMENT 

(ITSM) AND IT INFRASTRUCTURE LIBRARY (ITIL) 

LESSON 2: SERVICE LIFECYCLE APPROACH 

LESSON 3: SERVICE STRATEGY 

LESSON 4: SERVICE DESIGN 

LESSON 5: SERVICE TRANSITION 

LESSON 6: SERVICE OPERATION 

LESSON 7: CONTINUAL SERVICE IMPROVEMENT 

Security Training

STRATEGIC INFRASTRUCTURE SECURITY 

ONE-DAY TRAINING (9AM-5PM) • MAY 8 


This course is the official courseware for the Security 

Certified Program (SC0-471) certification exam. The 

SIS course focuses on hardening of strategic elements 

of your infrastructure, such as your Windows and 

Linux servers, and goes into detail on one of the most 

critical areas to understand in security, cryptography. 


LESSON 1: CRYPTOGRAPHY AND DATA 

SECURITY 

LESSON 2: HARDENING LINUX COMPUTERS 

LESSON 3: HARDENING WINDOWS SERVER 

2003 

LESSON 4: ATTACK TECHNIQUES 

LESSON 5: SECURITY ON THE INTERNET AND 

THE WWW 







LESSON 6: PERFORMING A RISK ANALYSIS 

LESSON 7: CREATING A SECURITY POLICY 

LESSON 8: ANALYZING PACKET SIGNATURES 

• Detail the core issues of cryptography, 

including public and private key. 

• Harden SuSe Linux 10 Server computers. 

• Harden Windows Server 2003 computers. 

• Utilize ethical hacking attack techniques. 

• Secure DNS and web servers, and examine 

Internet and WWW security. 

• Perform a risk analysis. 

• Create a security policy. 

• Analyze packet signatures. 


SECURITY AWARENESS 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 27 





• Describe the importance of securing 

information. 

• Identify the different ways to guard yourself 

against social engineering exploits. 

• Describe the security practices related to 

computers, mobile devices, networks, and the 

Internet. 

• Maintain the security of the files and folders 

stored on your computing devices. 

• Identify and protect information against risks 

associated with the cyber world. 

• Identify potential security incidents, ways to 

respond in the event of a possible breach, and 

measures to prevent a security breach. 

• Identify methods to keep the cloud and 

virtualized environments secured. 


LESSON 1: SECURING INFORMATION 

• Topic 1A: Examine Information Security 

• Topic 1B: Implement Physical Security Measures 

• Topic 1C: Examine Cyber Security 

LESSON 2: GUARDING AGAINST SOCIAL 

ENGINEERING EXPLOITS 

• Topic 2A: Identify Social Engineering Exploits 

• Topic 2B: Counteract Social Engineering Exploits 

• Topic 2C: Evolve Social Engineering Organization 

Policies 

LESSON 3: IDENTIFYING SECURITY MEASURES 

• Topic 3A: Strengthen Desktop Security 

• Topic 3B: Strengthen Software Security 

• Topic 3C: Strengthen Browser Security 

• Topic 3D: Strengthen Network Security 

• Topic 3E: Secure Wireless Networks 

• Topic 3F: Strengthen Mobile Security 

LESSON 4: MAINTAINING FILE SYSTEM SECURITY 

• Topic 4A: Implement File System Security in Windows 

7 

• Topic 4B: Back Up and Restore Data 

• Topic 4C: Dispose of Data Securely 

LESSON 5: GUARDING AGAINST ATTACKS 

• Topic 5A: Protect a Computer from Security Threats 

• Topic 5B: Protect Computers from Virus Attacks 

• Topic 5C: Protect Computers from Social Network 

Threats 

LESSON 6: HANDLING SECURITY BREACHES 

• Topic 6A: Identify Incidents 

• Topic 6B: Respond to Incidents 

LESSON 7: IDENTIFYING CLOUD COMPUTING AND 

VIRTUALIZATION SECURITY METHODS 

• Topic 7A: Fundamentals of Cloud Computing 

• Topic 7B: Fundamentals of Virtualization 

Security Training

EXECUTIVE FOREIGN ELEMENT TACTICS 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 28 


This course provides consultation services and protective, 

functional-area training to individuals and teams of US-based 

companies, non-profits, and government entities exploring 

business opportunities abroad in permissive and semi-permissive 

environments. The focus is on individuals and teams on factfinding 

missions (reconnaissance) or individuals and teams 

working semi-permanently outside of the United States. We 

look to train executives and mid-level managers and employees 

to help them become “hard targets” for terrorists, insurgents, 

kidnappers, and criminals. This course can also benefit volunteers 

working in peace-building missions abroad and college students 

participating in study abroad programs, as well as individuals and 

families vacationing outside the United States. 




• Understand key considerations regarding overseas 

planning prior to departure. 

• Understand the fundamental considerations with 

regards to setting up ad hoc and semi-permanent 

work facilities overseas. 

• Build a foundation in communications - voice 

and data - and learn how to safeguard and secure 

information when using these systems. 

• Utilize the basics of tradecraft (passive techniques) 

to blend in with surroundings to minimize the 

likelihood of becoming targets of insurgents, 

terrorists and/or kidnappers. 

• Analyze the basic tactics and strategies used by 

enemies regarding common attack methods 

including; improvised explosive techniques, 

ambushes, sniper fire, and indirect fire to identify 

potential trouble spots and avoid these locations. 

• Utilize medical kits and survival kits in cases of 

emergency. 

• Synthesize your knowledge in the course to build a 

protective strategy for you and your team abroad. 


LESSON 1: OVERSEAS PLANNING AND 

COUNTRY THREAT ASSESSMENT 

LESSON 2: PASSIVE SURVEILLANCE 

TECHNIQUES 

LESSON 3: GRAY MAN AND STREET SMART 

PROCEDURES 

LESSON 4: ANTI-TERRORISM FORCE 

PROTECTION AND ROUTE PLANNING 

LESSON 5: CORPORATE COUNTER ESPIONAGE 

LESSON 6: BASICS FIRST AID AND MEDICAL 

PLANNING AND SURVIVAL KIT CONSTRUCTION 

LESSON 7: ENEMY TACTICS, TECHNIQUES, AND 

PROCEDURES 

LESSON 8: SAFEGUARD YOUR 

COMMUNICATION SYSTEMS 


MOBILE TECHNOLOGY

Many businesses are more dependent on mobile technology today than ever before as a result of 

cheaper connection and more computing power available to them on the go. Although still changing, 

mobile technology is here to stay and is transforming the way we do business and interact with each 

other. This area of our offerings is expanding and more courses will be available in the near future for 

you to take advantage of. 


• Using Microsoft Office 2013 on Mobile Devises

MOBILE TECHNOLOGY 


DR. CHIYUN-KWEI 

Dr. Chiyun-Kwei “CK” Chiang received a PhD in Mechanical Engineering from Old Dominion Univeristy in Virginia 

and teaches programming, web development methods, programming for mobile devices, and software design 

and construction.

USING MICROSOFT OFFICE 2013 ON MOBILE DEVICES 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 9 + MAY 4 


Using Microsoft Office 2013 on Mobile Devices takes 

students through a hands-on tour of the Microsoft Office 

application suite, including Word 2013, PowerPoint 

2013, Excel 2013, and Outlook 2013. The course is 

designed for business users who are already familiar 

with the Microsoft Office application suite interface 

(2007 or later) but who need to or will frequently or 

predominantly work with the Office 2013 application 

suite on a Windows 8 tablet computer. The course 

covers basic navigation techniques for each application, 

as applied to a Windows 8 tablet, introductory level 

overview of creating and formatting documents for each 

application, using and managing commonly applied 

commands within each application, and how to apply 

basic customization to each application’s interface. 

Hands-on activities for each application are integrated 

into each lesson. 




• Get started with Microsoft Word 2013 on a 

Windows 8 tablet. 

• Format Word 2013 documents in a mobile 

environment. 

• Use Microsoft PowerPoint 2013 on a Windows 

8 tablet. 

• Use Microsoft Excel 2013 on a Windows 8 

tablet. 

• Get started with Microsoft Outlook 2013 on a 

Windows 8 tablet. 


LESSON 1: GETTING STARTED WITH WORD 2013 ON 

A WINDOWS 8 TABLET 

• Topic A: Navigate Word 2013 on a Windows 8 

Tablet 

• Topic B: Create and Save Word 2013 Documents 

• Topic C: Customize the Word 2013 Environment 

LESSON 2: FORMATTING WORD 2013 DOCUMENTS 

IN A MOBILE ENVIRONMENT 

• Topic A: Use Word 2013 Formatting Tools 

• Topic B: Check Compatibility and Save Different 

File Types 

LESSON 3: USING POWERPOINT 2013 ON A 

WINDOWS 8 TABLET 

• Topic A: Navigate PowerPoint 2013 on a 

Windows 8 Tablet 

• Topic B: Create and Save PowerPoint 2013 

Presentations 

• Topic C: Edit and Format a Basic PowerPoint 

Presentation 

• Topic D: Prepare to Present a PowerPoint 

Presentation 

LESSON 4: USING EXCEL 2013 ON A WINDOWS 8 

TABLET 

• Topic A: Work in the Excel 2013 Environment 

• Topic B: Modify a Worksheet 

• Topic C: Customize the Excel 2013 Environment 

LESSON 5: GETTING STARTED WITH OUTLOOK 2013 

ON A WINDOWS 8 TABLET 

• Topic A: Navigate Outlook 2013 on a Windows 8 

Tablet 

• Topic B: Create, Respond to, and Manage Email 

Messages 

• Topic C: Manage Calendar, Contacts, and Tasks 

• Topic D: Customize the Outlook 2013 

Environment 

Mobile Technology Course 89

PROJECT MANAGEMENT

Organizations, large and small are organizing themselves around projects and teams to achieve their 

strategic objectives and meet market demands with agility, reliability and ever closer to their customers. 

Our courses in project management and our PMP trainers will offer your workforce the knowledge 

and skills to follow through in any project throughout its life cycle. You will learn how to monitor 

budgets, manage scope and risk, develop realistic expectations, plan and execute your project for ontime 

delivery and maintain communication and healthy relationship with team members. You will also 

be trained to utilize software and tools available at your disposal for ultimate project performance. 


• Certified Associate in Project Management (CAPM) Training 

• Introduction to Project Portfolio Management 

• Project Management Essentials 

• Project Management Fundamentals 

• Project Management Professional (PMP) Preparation Boot Camp 

• Microsoft Project 2013: Part I 

• Microsoft Project 2013: Part II

PROJECT MANAGEMENT 


DR. STEPHEN ONU 

Dr. Stephen Onu has more than 30 years of experience managing and implementing projects across the globe 

and in different markets ranging from Fortune 500 companies to national governments and non-governmental 

organizations. For many years, Dr. Onu worked and led project management engagements for Booz Allen 

Hamilton and Deloitte, Inc. across different market domains with exceptional results; he has also consulted for 

many companies in emerging markets. Dr. Onu has taught project management courses at the graduate level for 

a decade and has one of the highest PMP passing rates. An exceptional teacher with a passion for learners and 

project management, he is committed to excellence. Dr. Onu’s book Fundamentals of Global Project Management 

is due out by January 2015. 

DR. SAYA SONE 

Dr. Saya Sone is an Agile coach and a certified Project Management Professional and Scrum practitioner of Agile 

project management with over 16 years of experience working in the public and private sectors in delivering product 

engineering, data center implementation, software development, marketing, and customer support projects. She has 

contributed her Agile experiences to Blackstone Technology Group, USDA, DHS, Freddie Mac, FDIC, USPS, ARC, 

AOL Time Warner, and CSC. 

Dr. Sone’s achievements include co-authoring a book about Agile (The Business Value of Agile Software Methods), 

designing more than fifteen short Agile courses, and training five Agile teams to implement best Agile practices. 

She has also devoted herself to teaching languages for more than two decades. Her education experience includes 

serving as a principal for the Experimental Chinese School (ECS) in Chantilly, VA and serving as a director for the 

Association of Chinese Schools. 

Dr. Sone received her doctoral degree in business administration from Argosy University in 2008.

CERTIFIED ASSOCIATE IN PROJECT MANAGEMENT 

(CAPM) TRAINING 

FIVE- DAY TRAINING (9AM-5PM) • MAY 25 - 29 


You will apply the generally recognized practices of 

project management acknowledged by the Project 

Management Institute (PMI®) to manage projects 

successfully. This course is designed for persons in a 

variety of job roles who currently contribute to project 

teams in various ways, including providing subject 

matter expertise (e.g., marketing, finance, customer 

care, processing, fulfillment) and serving as project team 

sponsors, facilitators, liaisons, or coordinators, but who 

do not function as project managers and who have little 

or no formal exposure to or training in standardized 

project management terminology and processes. 




• Describe project management fundamentals. 

• Identify project management processes. 

• Initiate a project. 

• Manage project scope. 

• Estimate project time. 

• Develop project schedules. 

• Analyze project cost. 

• Measure project quality. 

• Organize human resources for a project. 

• Devise effective communication methods for 

resources involved in the project. 

• Analyze risks and plan risk responses. 

• Process project procurements. 

• Integrate project workflow. 


LESSON 1: UNDERSTANDING PROJECT 

MANAGEMENT FUNDAMENTALS 

LESSON 2: IDENTIFYING PROJECT 

MANAGEMENT PROCESSES 

LESSON 3: INITIATING A PROJECT 

LESSON 4: MANAGING PROJECT SCOPE 

LESSON 5: ESTIMATING PROJECT TIME 

LESSON 6: DEVELOPING AND CONTROLLING 

A PROJECT SCHEDULE 

LESSON 7: ANALYZING PROJECT COST 

LESSON 8: MEASURING PROJECT QUALITY 

LESSON 9: ORGANIZING HUMAN RESOURCES 

FOR A PROJECT 

LESSON 10: DEVISING EFFECTIVE 

COMMUNICATION METHODS 

LESSON 11: ANALYZING PROJECT RISKS 

LESSON 12: PROCESSING PROJECT 

PROCUREMENTS 

LESSON 13: INTEGRATING PROJECT 

WORKFLOW 

Project Management Course 93

INTRODUCTION TO PROJECT PORTFOLIO MANAGEMENT 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 18, MARCH 18, APRIL 15 


Your ability to become a project portfolio management 

(PPM) practitioner to demonstrate best practices 

in project management on the job is becoming 

the standard to compete in today’s fast-paced and 

highly technical workplace. In this course, you will 

understand PPM. 




• Recognize the fundamentals of PPM. 

• Identify the processes involved in portfolio 

management. 

• Manage project portfolios. 

• Identify PPM techniques and best practices. 

• Identify the factors involved in implementing 

a PMO in an organization. 


LESSON 1: GETTING STARTED WITH PROJECT 

PORTFOLIO MANAGEMENT 

• Topic 1A: Define Project Portfolio 

Management (PPM) 

• Topic 1B: Describe Portfolio Management’s 

Relation Within the Organization 

• Topic 1C: Identify the Need for Portfolio 

Management 

LESSON 2: IDENTIFYING PORTFOLIO 

MANAGEMENT PROCESSES 

• Topic 2A: Describe Portfolio Management 

Processes 

• Topic 2B: Define Portfolio Management Process 

Groups 

LESSON 3: MANAGING PROJECT PORTFOLIOS 

• Topic 3A: Examine the Selection of Projects 

• Topic 3B: Maintain the Portfolio 

• Topic 3C: Execute the Project Portfolio 

Management Process 

• Topic 3D: Identify Tools for Project Portfolio 

Management 

• Topic 3E: Implement Project Portfolio 

Management 

LESSON 4: EXAMINING PPM TECHNIQUES AND 

BEST PRACTICES 

• Topic 4A: Identify PPM Techniques 

• Topic 4B: Outline the Effective Practices for PPM 

LESSON 5: IMPLEMENTING A PMO 

• Topic 5A: Define the Relationship Between PPM 

and PMO 

• Topic 5B: Establish the Need to Implement a PMO 

Project Management

PROJECT MANAGEMENT ESSENTIALS 

TWO-DAY TRAINING (9AM-5PM) • FEBRUARY 18-19, MARCH 18-19, APRIL 15-16 


The target student for this course is any individual who 

may need to perform project management activities in 

their job role on either a formal or informal basis, or 

any project team members who want to enhance their 

knowledge of project management in order to interact 

more productively with a project manager and perform 

more effectively on a project team. Work experience 

with project management and knowledge of the roles, 

responsibilities, and skills required for project management 

is needed. Also, basic working knowledge of office 

productivity tools is required. The Project Management 

Fundamentals course is recommended for students as a 

prerequisite to this course. 







• Identify the basic concepts and terminology of 

professional project management. 

• Launch a project. 

• Estimate project work. 

• Create a project schedule. 

• Plan project costs. 

• Plan for project risks. 

• Plan for project quality and compliance. 

• Manage human resources for your project. 

• Manage project procurements. 

• Plan for change management and monitor the 

project scope. 

• Monitor and optimize project schedule and cost. 

• Monitor quality of project work and the risks involved. 

• Plan communication strategies and manage 

stakeholder relationships. 

• Perform project closure. 


LESSON 1: GETTING STARTED WITH PROJECT 

MANAGEMENT 

LESSON 2: LAUNCHING PROJECTS 

LESSON 3: ESTIMATING PROJECT WORK 

LESSON 4: CREATING A PROJECT SCHEDULE 

LESSON 5: PLANNING PROJECT COSTS 

LESSON 6: PLANNING FOR RISKS 

LESSON 7: PLANNING FOR QUALITY AND 

COMPLIANCE 

LESSON 8: MANAGING HUMAN RESOURCES 

LESSON 9: MANAGING PROJECT PROCUREMENTS 

LESSON 10: MANAGING CHANGE DURING 

PROJECT EXECUTION 

LESSON 11: MONITORING AND CONTROLLING 

PROJECT SCHEDULE AND COST 

LESSON 12: MONITORING RISK AND QUALITY 

LESSON 13: COMMUNICATING AND REPORTING 

LESSON 14: CLOSING THE PROJECT 

Project Management 95

PROJECT MANAGEMENT FUNDAMENTALS 

ONE-DAY TRAINING (9AM-5PM) • FEBRUARY 17, MARCH 12, APRIL 14 


This course overviews the basics of project management. 

It provides the theory and core methodology you will 

need to manage projects or participate on project 

teams. This course does not make use of any project 

management software application, but instead focuses 

on the conceptual underpinnings that students must 

know in order to use any project management software 

application effectively. 




• Discuss the phases of the project management life 

cycle and a project manager’s role in each phase. 

• List and discuss basic project success criteria and 

common reasons for project failure. 

• Discuss techniques for setting up a strong project 

team. 

• List and discuss elements of a risk management 

plan. 

• Discuss techniques for planning and sequencing 

project activities, including the work breakdown 

structure and the network logic diagram. 

• Identify the critical path for completing a project on 

schedule. 

• List and discuss the cost elements that should be 

included in a project budget. 

• Discuss techniques for controlling for deviation 

from budgets and schedules. 

• Discuss key elements of project management 

communications and reporting tools. 

• Discuss key activities of project close-out 


LESSON 1: THE PROJECT MANAGEMENT LIFE CYCLE 

• Topic 1A: What is a Project? 

• Topic 1B: The Project Management Life Cycle 

• Topic 1C: The Role of the Project Manager 

LESSON 2: SETTING UP FOR SUCCESS 

• Topic 2A: The Meaning of Success 

• Topic 2B: What Happens in the Initiation Phase? 

• Topic 2C: Project Definition and Scope 

• Topic 2D: Putting Together a Statement of Work 

• Topic 2E: The Project Charter 

LESSON 3: THE PROJECT TEAM 

• Topic 3A: The Teamwork Challenge 

• Topic 3B: Selecting Team Members 

• Topic 3C: The Team Charter 


• Topic 4A: Project Risk 

LESSON 5: PROJECT PLANS 

• Topic 5A: The Work Breakdown Structure 

• Topic 5B: Work Package Sequencing 

LESSON 6: THE PROJECT SCHEDULE 

• Topic 6A: The Scheduling Process 

• Topic 6B: Time Estimates 

LESSON 7: THE PROJECT BUDGET 

• Topic 7A: What is a Budget? 

• Topic 7B: Creating a Preliminary Budget 

• Topic 7C: Budget and Schedule Balancing 

LESSON 8: PROJECT TRACKING AND CONTROL 

• Topic 8A: Moving the Project Forward 

• Topic 8B: Monitoring for Project Progress 

• Topic 8C: Earned Value Analysis 

• Topic 8D: Getting Back on Track 

LESSON 9: PROJECT REPORTS 

• Topic 9A: Communications Overview 

• Topic 9B: Project Performance Reports 

• Topic 9C: Project Change Requests 

LESSON 10: PROJECT CLOSE-OUT 

• Topic 10A: Elements of Close-out 

• Topic 10B: Evaluation of People and Projects 

Project Management

MICROSOFT PROJECT 2013: PART I 

ONE-DAY TRAINING • APRIL 7 + OCTOBER 6 


This course covers the critical knowledge and skills 

a project manager needs to create a project plan 

with Project 2013 during the planning phase of a 

project. You can also use this course to prepare for the 

Microsoft Office Specialist (MOS) Certification exam 

for Microsoft Project 2013. 




• Create a new project plan. 

• Manage time in a project plan. 

• Manage tasks in a project plan. 

• Manage resources in a project plan. 

• Share a project plan. 


LESSON 1: STARTING A PROJECT 

• Topic A: Project Management 101 

• Topic B: Navigate and Customize the Project 

2013 Interface 

• Topic C: Add Tasks to a Project 

• Topic D: Add Resources to a Project 

• Topic E: Save a Project 

LESSON 2: WORKING WITH PROJECT CALENDARS 

• Topic A: Manage Project Time Frames 

• Topic B: Change Working Time 

LESSON 3: WORKING WITH PROJECT TASKS 

• Topic A: Manage Project Tasks 

• Topic B: Add Summary Tasks and Milestones 

LESSON 4: WORKING WITH PROJECT RESOURCES 

• Topic A: Manage Project Resources 

• Topic B: Allocate and Level Work Resources 

LESSON 5: DELIVERING A PROJECT PLAN 

• Topic A: Print Project Views 

• Topic B: Share Projects 

• Topic C: Export Projects 

Project Management 97

MICROSOFT PROJECT 2013: PART II 

ONE-DAY TRAINING • APRIL 8 


This course is designed to familiarize you with the advanced 

features and functions of Microsoft Project 2013 so that 

you can use it effectively and efficiently in a real-world 

environment. This course covers the advanced knowledge 

and skills a project manager needs to update a project plan 

in Project 2013 during the execution, monitoring, and 

controlling phases of a project. In other words, once your 

project plan is approved by the project sponsor, this course 

will enable you to manage the project so that it is completed 

on time, within budget, and according to scope. 

Each lesson in this course is built around executing, 

monitoring, and controlling tasks using the advanced 

commands found in Project 2013. This will enable you to 

become a “power user” and leverage the full potential of the 

application. 




Certified Technology Specialist (MCTS) in Microsoft Office 

PARTICIPANTS 

Project 2013 

WILL 

certification. 

BE ABLE TO: 




• Manage the project environment. 

• Manage task structures. 

• Generate project views to manage a project. 

• Produce project reports to share a project’s 

status. 


LESSON 1: MANAGING THE PROJECT 

ENVIRONMENT 

• Topic A: Link Projects 

• Topic B: Baseline a Project 

• Topic C: Work with Custom Fields 

• Topic D: Change Project Options 

• Topic E: Extend Project with Apps 

LESSON 2: MANAGING TASK STRUCTURES 

• Topic A: Change a Task List 

• Topic B: Create a Network Diagram 

• Topic C: Manage the Critical Path 

• Topic D: Use Lag and Lead 

• Topic E: Analyze Earned Value 

LESSON 3: GENERATING PROJECT VIEWS 

• Topic A: Use View Commands 

• Topic B: Use Existing Views 

• Topic C: Create Custom Views 

• Topic D: Format and Share the Timeline View 

LESSON 4: PRODUCING PROJECT REPORTS 

• Topic A: Use Existing Reports 

• Topic B: Create Custom Reports 

• Topic C: Export Visual Reports 

Project Management

SOCIAL MEDIA 

MARKETING

Marketing as a discipline and a skill has transformed itself to a large extent from product driven to 

personalized, individualized and customized internet based area of expertise. Nothing has influenced 

this transformation more than the pervasiveness of social media and the extent of its use by individuals 

and corporations. It leveled the playing field between small and large businesses by making marketing 

tools which used to be available only to Fortune 500 companies available to small businesses with one 

employee or more. Our social media marketing practitioners will help you and your employees meet 

the technical as well as the organizational challenges of using social media to promote your products 

and services and to understand what is behind the technology. 


• Introduction to Google Analytics 

• Google Analytics 

• Advanced Google Analytics 

• Google AdWords 

• Microsoft OneNote 2013 

• Microsoft Outlook 2013: Part I 

• Microsoft Outlook 2013: Part II 

• NISM Social Media Strategist (SMS) Boot Camp

SOCIAL MEDIA MARKETING 


TERA ELDER 

Ms. Tera Elder is an early adopter of Web 2.0 and pioneered the use of social networking sites, blogs, wikis, video 

sharing sites, web applications, and mashups within numerous organizations and schools throughout the country 

through digital collaboration. Through observational learning, Tera has continually learned the importance of 

strategic advertising and marketing campaigns from her father. Advocating social learninig in every organization, 

Tera strives to inform and educate through the process of “building social authority.” 

Ms. Elder earned a Professional Certification in Social Media Marketing as well as a master’s degree in education 

in cross-cultural teaching, a bachelor’s degree in sociology, teaching credentials in ten content areas, and a 

certification to teach online. 

Ms. Elder encourages the implementation of contextual and emotional perspectives from a social-constructivist 

approach. She has experience speaking at numerous conferences as well as guest blogging to encourage the use 

of Web 2.0 tools in organizations nationwide. In her spare time, Tera is a true “foodie” as her hobbies include 

cooking, baking, and – of course – eating!

INTRODUCTION TO GOOGLE ANALYTICS 

TWO-DAY TRAINING (9AM-5PM) • APRIL 13-14 




• Fundamentals of web metrics and web analytics. 

• Understand what web analytics can do for your 

business. 

• How Google Analytics works. 

• Key features and capabilities of Google Analytics. 

• How to set up accounts, web properties, and profiles 

in Google Analytics. 

• How to activate Google Analytics tracking. 

• How to navigate the reporting interface. 

• How to use and customize the dashboard. 

• How to export data from reports. 

• Various methods to slice and dice your data. 

• Analyzing and interpreting default reports. 

• Best practices for setting filters in Google Analytics. 

• How to apply flters in Google Analytics. 

• How to incorporate goals in Google Analytics. 

• How to interpret reports for analyzing goals. 

• How to create funnels in Google Analytics. 

• How to interpret the funnel virtualization report. 

• Integrate Google AdWords with Google Analytics. 


LESSON 1: OVERVIEW AND BACKGROUND OF 

WEB ANALYTICS 

• Topic 1A: Introduction to Web Analytics 

• Topic 1B: Why Learn Web Analytics: Analytics vs. 

Reporting 

• Topic 1C: Fundamentals of Web Analytics 

LESSON 2: INTRODUCTION TO GOOGLE 

ANALYTICS 

• Topic 2A: Basics of Google Analytics 

• Topic 2B: Getting Started with Google Analytics 

• Topic 2C: Google Analytics Code Snippets 

• Topic 2D: Access Management 

LESSON 3: REPORTS IN GOOGLE ANALYTICS 

• Topic 3A: Introduction to Reports in Google 

Analytics 

• Topic 3B: Understanding the Report Layout 

• Topic 3C: Exporting Your Data from Google 

Analytics 

• Topic 3D: Digging Into Reports 

• Topic 3E: Audience Reports Demystified 

• Topic 3F: Traffic Sources Report Demystified 

• Topic 3G: Reports 

LESSON 4: UNDERSTANDING FILTERS IN GOOGLE 

ANALYTICS 

• Topic 4A: Introduction to Filters 

• Topic 4B: Overview of Different Types of Filters 

LESSON 5: GOALS IN GOOGLE ANALYTICS 

• Topic 5A: Introduction to Goals 

• Topic 5B: Configuring Goals 

• Topic 5C: Analyzing Goals Using Standard 

Reports 

LESSON 6: FUNNELS IN GOOGLE ANALYTICS 

• Topic 6A: Introduction to Funnels 

• Topic 6B: Building a funnel in Google Analytics 

• Topic 6C: Funnel Visualization Report 

LESSON 7: INTEGRATING GOOGLE ADWORDS 

WITH GOOGLE ANALYTICS 

• Topic 7A: Tracking Online Marketing Campaigns 

through Google Analytics 

Social Media Marketing Course 103

GOOGLE ANALYTICS 

ONE-DAY TRAINING (9AM-5PM) • APRIL 15 


This course is designed for web administrators, marketing 

professionals, sales professionals, and executives with basic 

computer and Internet skills who wish to perform baseline 

analysis of website traffic or online advertising campaigns 

for a variety of reasons, including website performance 

improvement, increasing customer reach, and increasing 

sales. Knowing how people and customers interact with your 

websites and mobile applications can provide potent insights 

into how well the messages, pages, and other content on your 

website is received. By monitoring, tracking, and analyzing 

visitors to your website and their activities on your website, 

you can draw conclusions about the effectiveness of your site 

content, promotions, and advertising campaigns and technical 

details such as site architecture and navigation. Google 

Analytics is a robust analytics suite that is integrated with 

Google’s 

LEARNING 

data and other application 

OUTCOMES: 

service offerings such as 

AdWords and AdSense. With Google Analytics, you can 

define UPON success SUCCESSFUL metrics COMPLETION for your website OF and THIS measure COURSE, that 

performance PARTICIPANTS through WILL BE data ABLE analysis. TO: Google Analytics also lets 

you monitor your site in real-time, and provide alerts when 

events occur that are out of the norm. 




• Implement Google Analytics. 

• Manage Google Analytics accounts. 

• Perform analysis with real time reports. 

• Perform analysis with standard reports. 

• Perform in-depth analysis with specific reports. 


LESSON 1: IMPLEMENTING GOOGLE ANALYTICS 

• Topic A: Overview of Google Analytics 

• Topic B: Create a Google Analytics Account 

• Topic C: Tag Your Pages 

LESSON 2: MANAGING GOOGLE ANALYTICS 

ACCOUNTS 

• Topic A: Configure Google Analytics Settings 

• Topic B: Manage Multiple Accounts, Views, 

and Web Properties 

LESSON 3: CONFIGURING GOALS, FUNNELS, AND 

FILTERS 

• Topic A: Configure Goals 

• Topic B: Configure Funnels 

• Topic C: Configure Filters 

LESSON 4: REVIEWING AND CONFIGURING 

DASHBOARDS AND ALERTS 

• Topic A: Review Real-Time Reports 

• Topic B: Review Your Default Dashboard 

• Topic C: Organize and Configure Dashboards 

• Topic D: Configure Intelligence Alerts 

LESSON 5: ANALYZING DATA WITH AUDIENCE 

AND TRAFFIC REPORTS 

• Topic A: Analyze Data with Audience Reports 

• Topic B: Analyze Data with Traffic Sources 

Reports 

LESSON 6: ANALYZING DATA WITH CONTENT AND 

CONVERSION REPORTS 

• Topic A: Analyze Data with Content Reports 

• Topic B: Analyze Data with Conversion 

Reports 

Social Media Marketing

ADVANCED GOOGLE ANALYTICS 


COURSE LEARNING DESCRIPTION: 

OUTCOMES: 



• Define intelligence events. 

• Use auto intelligence events. 

• Configure custom intelligence events. 

• Apply intelligence events. 

• Build advanced segments. 

• Apply advanced segments. 

• Use custom reporting. 

• Select valid combinations of dimensions and metrics. 


• Enable e-commerce tracking. 

UPON • Analyze SUCCESSFUL and interpret COMPLETION e-commerce OF THIS COURSE, reports. 


• Create a virtual pageview. 

• Apply a virtual pageview. 

• Implement event tracking. 

• Utilize multiple-domain tracking. 

• Track across sub-domains. 

• Track across cross-domains. 

• Organize data using filters. 

• Use and define custom variables. 


LESSON 1: INTELLIGENCE EVENTS 

LESSON 2: ADVANCED SEGMENTATION 

LESSON 3: CUSTOM REPORTING 

LESSON 4: E-COMMERCE TRACKING AND 

REPORTING 

LESSON 5: VIRTUAL PAGEVIEWS 

LESSON 6: EVENT TRACKING 

LESSON 7: MULTIPLE DOMAIN TRACKING 

LESSON 8: CUSTOM VARIABLES 

Social Media Marketing 105

GOOGLE ADWORDS 



AdWords tools and technology can automatically find places 

to show your ads, or help you find sites that are potentially 

a good fit. They can show you statistics and demographics 

about sites and help you define the audience target for your 

campaign. Once your campaign is running, AdWords can 

help you view how your ads are performing and refine 

targeting to get the best results out of your campaign. 

Familiarity with the fundamentals of Google AdWords is a 

prerequisite for this course. 


LESSON 1: CREATING AD CAMPAIGNS FOR 

THE GOOGLE DISPLAY NETWORK 

LESSON 2: CONFIGURING LOCATION, 

LANGUAGE, AND SCHEDULE 

LESSON 3: OPTIMIZING CONTEXTUAL AND 

PLACEMENT TARGETING 

LESSON 4: PLANNING AND CREATING AN AD 

CAMPAIGN FOR YOUTUBE 




LESSON 5: OPTIMIZING LANDING PAGE 

QUALITY 

LESSON 6: ANALYZING AND OPTIMIZING 

DISPLAY NETWORK CAMPAIGNS 

• Create ad campaigns for the Google display 

network. 

• Configure the location, language, and 

schedule for a campaign. 

• Optimize contextual and placement targeting. 

• Plan and create an ad campaign for YouTube. 

• Optimize landing page quality. 

• Analyze and optimize display network 

campaigns. 


MICROSOFT ONENOTE 2013 

ONE-DAY TRAINING (9AM-5PM) • MARCH 31, MAY 1, JUNE 29 


This course is intended to enable the typical student, educator, 

or business user of a desktop version of Microsoft Office 

(2007 or later) to productively use the key components of 

the Microsoft Office OneNote 2013 application on a desktop, 

laptop, or Microsoft Windows 8 tablet device, when working 

in or away from the primary office or study environment. 

OneNote has many features that can improve time 

management skills, including task lists and scheduling with 

Microsoft® Outlook®. OneNote also makes it easier to 

comprehend information by allowing for audio 

recording and even searching the audio recording for specific 

spoken words or phrases. Research can be accomplished on 

the web and links are maintained so you know where you 

found the information. These are just a few of the note-taking 

organization features that will be covered in this class. 


This course can also be used to prepare for the Microsoft 

Office Specialist (MOS) Certification exam. 






• Explore the structure of a OneNote notebook. 

• Add content to and organize a OneNote 

notebook. 

• Manage OneNote notebooks, history, and backups. 

• Work with Excel spreadsheets and embedded files. 

• Share and collaborate with notebooks. 

• Finalize a notebook. 


LESSON 1: EXPLORING NOTEBOOK STRUCTURE 

• Topic A: Navigate the OneNote 2013 

Environment 

• Topic B: Use Predesigned Templates for OneNote 

Notebooks 

• Topic C: Customize the User Interface within 

OneNote 

LESSON 2: ADDING CONTENT AND FORMATS TO 

A ONENOTE NOTEBOOK 

• Topic A: Modify Formatting in a Notebook 

• Topic B: Add Audio and Video to a Notebook 

• Topic C: Add Quick Notes and Links 

• Topic D: Use Tags, Symbols, Drawing Tools, and 

Pen Options 

LESSON 3: MANAGING ONENOTE NOTEBOOKS, 

HISTORY, AND BACKUPS 

• Topic A: Save and Export Content and Use 

Alternate File Types 

• Topic B: Manage Notebook Recycle Bins and 

Backups 

LESSON 4: WORKING WITH EXCEL SPREADSHEETS 

AND EMBEDDED FILES 

• Topic A: Work with Excel Spreadsheets 

• Topic B: Work with Embedded Files 

LESSON 5: SHARING AND COLLABORATING WITH 

NOTEBOOKS 

• Topic A: Send a Notebook and Use Outlook 

Integration 

• Topic B: Share and Collaborate on Notebooks 

LESSON 6: FINALIZING A NOTEBOOK 

• Topic A: Finalize a Notebook Using Proofing and 

Print Settings 

• Topic B: Configure Notebook Settings, Properties, 

and Security 

• Topic C: Organize and Search Notebooks 


MICROSOFT OUTLOOK 2013: PART I 



In this course, you will explore the Outlook interface and 

when you are familiar with it, you will use Outlook to manage 

all aspects of email communications, use the Outlook calendar 

to manage appointments and meetings, use Outlook’s People 

workspace to manage your contact information, create tasks 

and notes for yourself in Outlook, and customize the Outlook 

interface to serve your own personal needs. 

This course is the first in a series of two Microsoft Outlook 

2013 courses. It will provide you with the basic skills you 

need to start using Outlook 2013 to manage your email 

communications, calendar events, contact information, tasks, 

and notes. You can also use this course to prepare for the 

Microsoft Office Specialist (MOS) Certification exams for 

Microsoft Outlook 2013. 



PARTICIPANTS 

LEARNING 

WILL BE ABLE 

OUTCOMES: 

TO: 



• Perform basic functions in the Outlook 2013 

interface. 

• Compose email messages. 

• Read and respond to email messages. 

• Manage email messages. 

• Manage your calendar. 

• Manage your contacts. 

• Work with tasks and notes. 

• Customize the Outlook environment. 


LESSON 1: GETTING STARTED WITH OUTLOOK 2013 

• Topic A: Navigate the Outlook Interface 

• Topic B: Perform Basic Email Functions 

• Topic C: Use Outlook Help 

LESSON 2: COMPOSING MESSAGES 

• Topic A: Create an Email Message 

• Topic B: Check Spelling and Grammar 

• Topic C: Format Message Content 

• Topic D: Attach Files and Items 

• Topic E: Enhance an Email Message 

• Topic F: Manage Automatic Message Content 

LESSON 3: READING AND RESPONDING TO MESSAGES 

• Topic A: Customize Reading Options 

• Topic B: Work with Attachments 

• Topic C: Manage Your Message Responses 

LESSON 4: MANAGING YOUR MESSAGES 

• Topic A: Manage Messages Using Tags, Flags, and 

Commands 

• Topic B: Organize Messages Using Folders 

LESSON 5: MANAGING YOUR CALENDAR 

• Topic A: View the Calendar 

• Topic B: Manage Appointments 

• Topic C: Manage Meetings 

• Topic D: Print Your Calendar 

LESSON 6: MANAGING YOUR CONTACTS 

• Topic A: Create and Update Contacts 

• Topic B: View and Organize Contacts 

LESSON 7: WORKING WITH TASKS AND NOTES 

• Topic A: Manage Tasks 

• Topic B: Manage Notes 

LESSON 8: CUSTOMIZING THE OUTLOOK 

ENVIRONMENT 

• Topic A: Customize the Outlook Interface 

• Topic B: Create and Manage Quick Steps 


MICROSOFT OUTLOOK 2013: PART II 

ONE-DAY TRAINING (9AM-5PM) • JUNE 30 + NOVEMBER 4 


In this course, you will explore the advanced features 

provided with the Outlook interface, such as advanced 

message, calendar, and contacts management. You will 

use the Tasks and Journal workspaces provided in the 

application to manage task assignments to yourself and 

others and to record interactions you have with your 

colleagues. You will also share your workspaces with other 

users, and use Outlook data files to save and back up your 

important information. This course is the second in a 

series of two Microsoft Outlook 2013 courses. 


Office Specialist (MOS) certification exams for Microsoft 

Outlook 2013. 







• Configure advanced message options. 

• Perform advanced message management tasks. 

• Perform advanced calendar management tasks. 

• Perform advanced contact management tasks. 

• Manage activities by using tasks and journal 

entries. 

• Share Outlook workspaces with other users. 

• Manage Outlook data files. 


LESSON 1: CONFIGURE ADVANCED MESSAGE 

OPTIONS 

• Topic A: Insert Advanced Characters and Objects 

• Topic B: Modify Message Settings, Properties, and 

Options 

• Topic C: Use Automatic Replies 

LESSON 2: ADVANCED MESSAGE MANAGEMENT 

• Topic A: Sort Messages 

• Topic B: Filter Messages 

• Topic C: Organize Messages 

• Topic D: Search Messages 

• Topic E: Manage Junk Mail 

• Topic F: Manage Your Mailbox 

LESSON 3: ADVANCED CALENDAR MANAGEMENT 

• Topic A: Manage Advanced Calendar Options 

• Topic B: Manage Additional Calendars 

• Topic C: Manage Meeting Responses 

LESSON 4: ADVANCED CONTACT MANAGEMENT 

• Topic A: Edit an Electronic Business Card 

• Topic B: Manage Advanced Contacts Options 

• Topic C: Forward Contacts 

• Topic D: Export Contacts 

LESSON 5: MANAGING ACTIVITIES BY USING 

TASKS AND JOURNAL ENTRIES 

• Topic A: Assign and Manage Tasks 

• Topic B: Record and Modify Journal Entries 

LESSON 6: SHARING WORKSPACES WITH OTHERS 

• Topic A: Delegate Access to Mail Folders 

• Topic B: Share Your Calendar 

• Topic C: Share Your Contacts 

LESSON 7: MANAGING OUTLOOK DATA FILES 

• Topic A: Back Up Outlook Items 

• Topic B: Change Data File Settings 


NISM SOCIAL MEDIA STRATEGIST BOOT CAMP 

FIVE-DAY TRAINING (9AM-5PM) • MARCH 2 –6, MAY 11-15, AUGUST 3-7, OCTOBER 26-30 


Social media is becoming an indispensable component of 

both personal and business life. More jobs include social 

media tasks as part of the job description, and more people 

are choosing career tracks as social media strategists, who will 

focus on planning, implementing, managing, and reporting on 

social media activities. Your ability to function efficiently and 

effectively in the performance of your social media tasks will 

not only set you apart from other social media professionals 

and strategists, but it can mean the difference between 

success and failure in achieving social media goals for your 

organization. Since the social media landscape is continuously 

evolving at a rapid pace, a true social media strategist has to be 

able to apply proven best practices for planning, preparation, 

content creation, and interaction regardless of the social 

media platforms involved. This platform-agnostic approach 

LEARNING 

was taken by the National 

OUTCOMES: 

Institute for Social Media (NISM). 

The NISM Social Media Strategist certification is designed to 

UPON test knowledge SUCCESSFUL and COMPLETION skills OF THIS COURSE, 

PARTICIPANTS that apply broadly WILL to BE social ABLE media, TO: to platforms that are 

favored today, and will also apply to new platforms 

that become popular. 




• Describe the value of social media in business. 

• Manage culture to facilitate social media adoption. 

• Analyze organizations, markets, and competitors. 

• Audit social media. 

• Select and validate social media goals. 

• Select social media platforms. 

• Address legal, licensing, privacy, and defamation risk. 

• Create social media policy. 

• Develop a social media marketing plan. 

• Develop social media content. 

• Market on major social media platforms. 

• Utilize social media advertising and contests. 

• Plan social media campaigns. 

• Conduct yourself as a social media strategist. 

• Manage the social media community. 

• Manage real-time, online communications. 

• Measure the impact of social media activity. 

• Determine value and report social media activities. 


LESSON 1: THE VALUE OF SOCIAL MEDIA IN 

BUSINESS 

LESSON 2: MANAGING CULTURE TO FACILITATE 

SOCIAL MEDIA ADOPTION 

LESSON 3: ANALYZING ORGANIZATIONS, 

MARKETS, AND COMPETITORS 

LESSON 4: AUDITING SOCIAL MEDIA 

LESSON 5: SELECTING AND VALIDATING SOCIAL 

MEDIA GOALS 

LESSON 6: SELECTING SOCIAL MEDIA 

PLATFORMS 

LESSON 7: ADDRESSING LEGAL, LICENSING, 

PRIVACY, AND DEFAMATION RISK 

LESSON 8: CREATING A SOCIAL MEDIA POLICY 

LESSON 9: DEVELOPING A SOCIAL MEDIA 

MARKETING PLAN 

LESSON 10: DEVELOPING SOCIAL MEDIA 

CONTENT 

LESSON 11: MARKETING ON THE MAJOR SOCIAL 

MEDIA PLATFORMS 

LESSON 12: UTILIZING SOCIAL MEDIA 

ADVERTISING AND CONTESTS 

LESSON 13: PLANNING AND MANAGING SOCIAL 

MEDIA CAMPAIGNS 

LESSON 14: CONDUCTING YOURSELF AS A 

SOCIAL MEDIA STRATEGIST 

LESSON 15: MANAGING THE SOCIAL MEDIA 

COMMUNITY 

LESSON 16: MANAGING REAL-TIME, ONLINE 

COMMUNICATIONS 

LESSON 17: MEASURING THE IMPACT OF SOCIAL 

MEDIA ACTIVITY 

LESSON 18: DETERMINING VALUE AND 

REPORTING SOCIAL MEDIA ACTIVITIES 


HUMAN RESOURCE 

DEVELOPMENT

You spend so much time attracting the best talents to your organization and selecting the best 

candidates. Now is the time to develop your best talents to the next level of performance and to lay the 

foundation for the next generation of your products and services by investing in their development. 

Our programs in this category are intended to complement the developmental spectrum of your 

employees at the personal, group, and organizational levels. 


• Strategies for Increasing English 

Language Proficiency with our English 

Learners 

• Developing Academic Language for 

English Language Learners 

• Strategies for Reading and Writing with 


• Effective Strategies for Working 

with English Learners 

• Train the Trainer 

• Adult Learning Fundamentals 

• Facilitation Skills 

• Instructional Design Using ADDIE 

• Instructional Design Principles: Going 

Beyond ADDIE 

• Instructional Design: Agile Principles

HUMAN RESOURCE DEVELOPMENT 


DR. MARIETTA BRADINOVA 

Dr. Marietta Bradinova has been teaching EFL/ESL for almost two decades, both in Bulgaria and in the United 

States. She earned her MA in English Philology from St. Cyril and Methodi University, Bulgaria, and taught 

English language and literature at the English Language High School in Bourgas, Bulgaria. Dr. Bradinova joined 

the Department of Applied Linguistics at Bourgas Free University in 1991 and taught various courses in first 

and second language acquisition and development, methods and approaches in English language teaching, and 

modern English grammar. 

Dr. Bradinova came to the United States in 1997 and earned her MA in English Linguistics and TESOL Certificate 

at George Mason University, VA and her PhD in English at Indiana University of Pennsylvania. Prior to joining 

VIU as the Associate Chair of the English Language Programs Department in 2008, Dr. Bradinova worked for 

Fairfax County Public Schools, VA for five years where she taught various ESL courses and created syllabi, lesson 

plans, materials, and assessments using Smart Board technology and computer- and web-based resources. She 

also designed writing curriculum for FCPS ESOL students which integrates best teaching practices drawn from 

research on second language acquisition and learning. 

Dr. Bradinova regularly delivers in-service training presentations for ESL teachers, presents at national and 

international TESOL conferences, and has published articles on linguistics topics and TESOL methodology. 

She speaks Bulgarian and English fluently and has extensively studied Russian and German. Her current 

research interests center on TESOL methodology, technology and literacy assessment, teacher preparation, and 

instructional design. 

LESLIE BOFILL 

Ms. Leslie Bofill’s background has always been centered around education. She has experience teaching both 

campus-based and online courses in English composition, English as a second language, and student life skills 

courses as an adjunct faculty at Miami-Dade College. She earned her bachelor’s degree in English literature at 

Florida State University in 1999. She also holds a master’s in linguistics from Florida International University and 

a master’s in instructional design for online learning from Capella University. Ms. Bofill is currently working on a 

PhD in Computing Technology in Education at Nova Southeastern University. In addition to teaching, Ms. Bofill has 

experience facilitating employee training and developing self-paced, web-based training using popular development 

tools such as Adobe Captivate, Articulate Storyline, and Articulate Presenter. Her interests are pen-based instruction, 

effectiveness of web-based training, mobile learning, and social networks.

DR. SHEILA GILBERT 

Dr. Sheila Gilbert is an adjunct professor for the School of Public & International Affairs at VIU. She holds 

multiple degrees in the fields of political science, public administration, and education. Dr. Gilbert has over 

15 years of experience in adult education, public administration, training, and development. She is adept in 

managing people, resources, and technology, and she has extensive knowledge of non-profits and corporations 

alike. In addition, she is a tenacious and resourceful instructor who combines technical knowledge and education 

acumen to deliver results. This is evidenced by her spearheading of the development of education departments 

and programs for multiple entities. Dr. Gilbert has also developed and facilitated several seminars and workshops 

for corporate and organizational training. 

DR. A. CAROL RUSAW 

Dr. A. Carol Rusaw holds a Doctorate of Education in Adult and Continuing Education and Human Resource 

Development. She also holds master’s degrees in public administration and secondary education, as well as a Bachelor 

of Arts in English and Journalism. She has taught and mentored doctoral students in the areas of adult education and 

institutional analysis (North Dakota State University), interpersonal and organizational communications (University 

of Louisiana-Lafayette), and public administration (University of Connecticut). 

In addition, Dr. Rusaw has fifteen years of experience in management and organizational development and training 

with the federal government. She was an education specialist with the Department of Education and an employee 

development specialist with the US Department of Agriculture and the IRS. Currently she manages a civilian 

workforce development program at the Department of Defense. 

Dr. Rusaw has written two books in change management and leadership as well as over twenty refereed journal 

articles, four book chapters, and several national and international conference proceedings. Her research interests 

are public management, organizational development and change, critical feminist theory, women in management, 

leadership development, and quantitative research. 

Dr. Rusaw is married with one son who is finishing his studies at George Mason University. She enjoys oil painting, 

non-fiction writing, and traveling.

INTRODUCING OUR NEW 

HUMAN RESOURCE DEVELOPMENT COURSES! 

MORE INFORMATION WILL BE AVAILABLE ONLINE AS THE COURSES DEVELOP! 

WWW.VIU.EDU/SCE 

STRATEGIES FOR INCREASING ENGLISH LANGUAGE 

PROFICIENCY WITH OUR ENGLISH LEARNERS 


This workshop provides participants with a focus on increasing language proficiency in each domain 

through the components of interactive and shared reading and writing within a balanced literacy block. 

PARTICIPANTS WILL: 

• View modeled lessons in interactive and shared reading and writing. 

• Identify strategies to use within interactive and shared reading. 

• Create a sample lesson building English language development with ELS using interactive or shared 

reading and writing within a literacy block. 

DEVELOPING ACADEMIC LANGUAGE 

FOR ENGLISH LANGUAGE LEARNERS 


The purpose of this workshop is to explore academic language development for English language learners. 

The presenter will define and give examples of academic language at the text, paragraph, sentence, 

and word levels. The presenter will demonstrate for teachers how they can follow a three-step approach 

to help English learners develop academic language. Through teacher stories shared, participants will exemplify 

how teachers may use specific strategies and organize their classroom materials to develop both 

academic language and content knowledge. 

Human Resource Development

STRATEGIES FOR READING AND WRITING 

WITH ENGLISH LEARNERS 


In this workshop, participants will conduct task analyses of reading and writing tasks in order 

to determine what specific scaffolding and differentiation strategies English learners will need. 

Participants will use a mentor text to analyze reading and writing in context and select specific 

instructional tools to use in the core subjects of science, math, social studies, and english language 

arts. The end goal of this training is that participants will embed the use of effective reading and 

writing practices in their classrooms. 

EFFECTIVE STRATEGIES FOR WORKING WITH 

ENGLISH LEARNERS 


Educators will learn the key instructional techniques of sheltered content instruction. Research-based 

information will be integrated from experts such as Jeff Zwiers on academic language, Robert Marzano 

on building background knowledge and academic vocabulary, and Isabel Beck on tiers of vocabulary. 

Educators will leave with a common knowledge of what sheltered content instruction means and how 

to implement these key techniques in the collaborative setting. 

Human Resource Development 

117

BRIDGING THE SKILL GAP IN THE GLOBAL WORKFORCE 

Virginia International University’s 

School of Continuing Education 2015 Course Catalog 

© 2015. All Rights Reserved

SCE COURSE CATALOG

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