A Study Of Calendar Usage In The Workplace 2011 - Promotional ...

purchases, attractive or appealing pictures was one of the primary reasons for purchasing a
calendar for more than half the respondents.
• Twenty‐eight percent of respondents thought that the theme of the calendar was either very
important or important. Again, this finding is contrary to those on the question on purchase
habits, where 47 percent viewed themes as important when purchasing a calendar. Other
features seem to matter more than the “theme” when it came to requisites for an ideal
calendar.
• Useful hints and quotations are the two least important features of an ideal calendar with only
16 percent and 13 percent of respondents stating that this was very important or important.
These findings are similar to those in the parallel study we conducted to households.
The Ideal Calendar View
Everybody has an ideal for everything. So there must be an “ideal” in calendars too. We asked
respondents what kind of views they would prefer for their ideal calendars. This question is important—
especially in a work environment. Preferences may vary depending on the work environment and the
type of work being conducted. However, we were curious to see what the “average” businesses in the
U.S. preferred.
© 2011 Promotional Products Association International. All material in this report is proprietary and may not be reproduced in any form without the written permission of PPAI.
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