Important Appointment Information
We ask that you be on time for your appointments. Except for
emergency situations, you can expect us to keep to the appointment
schedule. Your appointment is reserved time, so if you need
to cancel, please call us immediately and we can offer your time to
another patient. 404-255-9080
Our goal in this office is to provide the very highest quality dental
treatment available at a fair value. If you have insurance, we will
do everything to maximize your dental insurance benefits. We can
estimate your copayment far in advance of your treatment.
While some might rely exclusively on insurance to fund their care,
we believe most will see insurance as a supplemental benefit to
superior, modern care.
ImportantNote: We ask that you pay all estimated copayments
and deductibles for treatment at the time it is registered. Our estimates
are subject to final approval by your insurance company.
That means the amount we calculate as due, is subject to change.
We’ll sit down with you for a confidential, informal
discussion and develop a plan to help you attain
the confidence, health, and beauty you deserve.
We strive to provide this exciting, long lasting care
to all those who have highly prioritized its value.
It’s an investment for our patients that matches our
investment in esthetic/restorative education, technology,
and modern dentistry techniques.
First, insurance is often based on minimal levels of restoration or
traditional treatments, so it usually will under-reimburse patients
for modern, effective treatments.
Second, many people are not able to pay everything up front for
this important treatment.
Fortunately, we can develop flexible financing arrangements
* Cash - which includes money orders and personal checks.
Complete cash payments before treatment qualify for a 5%
early payment reduction.
* Credit Card - we accept MasterCard, Visa, American Express
* We are pleased to offer Capital One Healthcare Finance to our
patients. Capital One Healthcare Finance is a convenient, no
initial payment, low monthly payment plan for dental treatments
of $1,000 to $25,000. Offering Capital One Healthcare
Finance allows us to make the smile you’ve always
* Dental Fee Plan
• No initial payment
• Low monthly payments
• As long as 60 months to pay
• No prepayment penalty
• $1,500 to $25,000 is available (apr)
Congratulations on your interest in enjoying the benefits of a healthy, beautiful smile!
With our total commitment and 22 years of experience in world class smile design
and laser technology, you will also receive extraordinary service and individualized
care that is unsurpassed. On our walls, you’ll see the photos of real people — many
others who are just like you and have benefited from one of the best kept secrets in
aesthetic dentistry — and got the smile they’ve always dreamed of.
Come in and stay awhile. Be sure to let us know if there is anything we can do to
make your visit with us even better.. We are happy to serve you.
Dr Flax & Team
Your New Secret Weapon.
Atlanta Aesthetic and Laser Dentistry
Modern cosmetic dentistry has revolutionized the way
people think about their smile. Improvements in care
and materials can do wonders to get teeth healthy and
beautiful so that you look good on the outside but feel
great about yourself on the inside.
Socially and professionally, others will take notice. This
has been confirmed by a recent independent study conducted
on behalf of the American Academy of Cosmetic
Dentistry (AACD), the world largest group of cosmetic
• Virtually all Americans (99.7%) believe a smile is an
important social asset.
• 96% of adults believe an attractive smile makes a
person more appealing to members of the opposite
• Three-quarters (74%) of adults feels an unattractive
smile can hurt a person’s chances for
Each of our aesthetic dentistry cases is treated as a
work of art. Through a caring one on one approach,
our goal is to engineer and blueprint dazzling smiles
for our patients that are designed to last. We treat the
overall beauty of a person rather than just the individual
teeth. Often, we work with talented specialists
in the dental and plastic surgery fields to get the best
Through the evolution of porcelain restorations and
advances in occlusion research, we can rejuvenate not
only the smile itself but also the entire face to make
our patients look exceptional. Our goal is to change our
patients’ lives and exceed their expectations.
Our happy patients can’t wait to tell us about how we
made their smiles into one of their most important assets
improving their self-confidence and their prospects
for romantic and career success.
Are you are ready for a life-changing smile makeover?
We can now combine painless laser dentistry with the
miracle of conscious oral sedation,
add in a little of the art and science of
cosmetic dentistry, and together we
will reverse the ravages of time and neglect in fewer,
painless, life-changing visits.
At Flax Dental, it all starts with the nurturing atmosphere
that we provide for all of our patients. “We’ll
never lecture you or put you down because of natural
anxiety, even phobia,” says Edi Sprouse, our Business
Concierge. “We’ll listen and give you the chance
to share your previous experiences with us and talk
about your individual situation. This way, we can address
about dental care, and
then treat your needs
while you are in our
Dr. Hugh Flax has been
at the forefront of a
new movement in dentistry
-- laser dentistry.
“Instead of using outdated,
painful drills, we
can now use lasers to
treat our patients. This
means significantly less
trauma to the tooth
structure, a quicker recovery
time and a better
in the dental chair,” he
As a nationally known lecturer and teacher of using
lasers, Dr. Flax is a secret weapon in the fight to revoluionize
how we think about visiting the dentist. Using
the state-of-the-art Waterlase, Dr. Flax gently
and conservatively treat cavities, gum abnormalities,
and even root canals... often without anesthesia.
The secret is the proprietary Erbium Garnet wavelength
of light that turbo charges water droplets to
EVERYONE is a VIP
cleanse the debris from the tooth
and gums without the heat and vibration
of the typical dental drill.
Just like pressure washing the deck of a house!
Even better, the laser creates a wave of analgesia
to make the tooth more comfortable, desensitizing
it. Dr. Flax calls this “biostimulation” a huge
breakthrough with dental lasers by promoting a
much better and quicker healing response with
less need for medications.
One of the other advantages of the Waterlase is
that by minimizing the need for any anesthesia,
a busy person can get
dentistry work done
“I will never forget
the great movies, the
warm neck pillows, the
blanket for my cold
feet, the phone calls the
afternoon of a procedure
just to make sure I
was feeling ok, but
most of all the Chinese
soup you sent home
with me.... Now that’s
good bedside manners!!
Again, thank you for a
great experience and a
little more confidence in
in fewer visits as well
as causing less interruption
of their ability
to speak or chew
during the business
And because of the
healing powers of laser
and ulcers can
be more comfortably
improved than with
And now we’ve raised
the bar even higher
by making sedation
a normal aspect of
treatment for those of
our patients who want
to “wake up” with incredible
smiles and no
All our patients deserve a high-level of treatment
comfort and results. We present educational
information so our patients understand their
options and can make an informed decision. In
addition, we add technology that removes the
boredom from your visit.
We use no-drill dentistry techniques, one visit
smile whitening, intra-oral cameras, video
glasses, headphones, new smile previewing
software, and more comfortable general care
All of our patients are VIPs... so it is a pleasure
to provide you with 1st Class pampering. Always
feel free to enjoy any of our Comfort Menu
Start your visit off with something from our
Juice Bar just inside the door, offering:
• Filtered Water
During your treatment, we offer exceptional
• Personal CD players for jazz, R&B, new
age, rock, and country listening.
• Movies Galore - classics and those
destined to be
• Warm neck pillows with aromatherapy
• Cozy blankets
• Scented face towels
Please let us know how we can make your visits
even more comfortable. After your treatment,
you’ll feel very comfortable about your smile.
passionate about your smile
Conscious oral sedation is accomplished with just
a small blue pill, no IVs and no injections. The
effects of the pill are extremely
mild -- similar to
slight intoxication -- but
after the appointment, our
patients have no memory
of the experience. The pill
is a very safe, short-acting
sedative-hypnotic related to Valium and often prescribed
by many physicians to help people sleep
better. The pill is taken at home one hour before
their scheduled appointment and the patient is
driven to the office.
When they arrive at the office, they are covered
with one or two warm blankets and will sink into
a very, very soft Tempurpedic mattress especially
fitted to Dr. Flax’s chairs. All their vital signs are
Most people will tend to sleep very lightly through
their appointment. “Because you are so totally
comfortable, we can transform a smile often without
numerous dental appointments.
“That is a big time saver for people with busy
schedules,” says Sandie Abernathy, the Treatment
Concierge who coordinates the smile and health
transformations in the office.
When the visit is over, a small cup of fruit juice
helps people wake up.
Most patients will go home and sleep restfully.
They usually remember nothing about their visit
and feel much less discomfort because they had
no anxiety from their care. Best of all, when they
look in the mirror, they see a smile rejuvenated
and regain their confidence.
Sedation dentistry and the Waterlase have answered
the prayers of many anxious people who
have been avoiding improving their health and
having the smile they’ve always wanted. Their
confidence and appearance are rejuvenated!
Even better, when combining lasers and sedation
with cosmetic dentistry, they remember little of
their visit, have much less discomfort than with
other techniques and receive all the benefits of a
Dr. Flax adds, “For my staff and I, who pride ourselves
in providing high levels of customer service
and results, we feel that we have a special place
for people to have total comfort and respect. We
finally have a way to bridge the gap between technology
continually monitored by a sophisticated medical
instrument called a “pulse-oximeter.” When the
patient is absolutely comfortable and totally relaxed,
the actual dental care is done.
Dr. Hugh Flax, Atlanta’s best kept secret, has
invested thousands of hours into becoming
one of the nation’s most accomplished
cosmetic dentists and has earned the honor
of being Accreditied by the AACD.
“I have completed a total mouth
‘makeover’ and the results are
spectacular! I am constantly
complimented on my smile and
teeth. They look so natural
that no one seems to suspect
crowns or veneers... This was one
expenditure, one investment in
myself that was so well worth the
research, the consideration, the
time and the money.”
passionate about your smile
Dr. Hugh Flax
Drive, determination, dedication. Dr. Hugh Flax
brings new meaning to the usual buzzwords. With
all hype aside, Dr. Flax simply loves cosmetic dentistry.
Since graduating with honors from Emory University
Dental School in 1983, achieving perfection
has been his main purpose in life. He has since
graduation attended and participated in the industry’s
best continuing education courses and now
teaches them himself.
Dr. Flax built his boutique Atlanta practice in 1987
with perfection in mind, bringing together health,
function, and natural beauty -- transforming the
lives of his patients.
Dr. Flax was the fourth dentist in Georgia to be
accredited by the American Academy of Cosmetic
Dentistry (AACD), and is on track to become the
second Georgian Fellow of the Academy.
The AACD is the most prestigious group of its kind
in the world, dedicated to the art and science of
cosmetic dentistry. Boasting over 7,000 members,
less than 200 members have achieved the honor
of accreditation and less than 40 have reached the
level of Fellow.
Dr. Hugh Flax
As an active leader
in the AACD, Dr.
Flax hopes to infuse
with his dedication
to excellence. In
2004, Dr. Flax was
named one of the
Board of Directors
of the AACD and
serves as the Co-
Chairman of the International
Session for 2008
as he did in 2003.
He has served on
the editorial board
of the AACD’s Scientific Journal and is a member
of the Public Relations Committee.
In addition to his leadership with the AACD, Dr.
Flax is also a well known author and lecturer on
the recently developing field of Laser Dentistry.
With his background in cosmetic and laser dentistry,
Dr. Flax is a frequent author of articles in dental
and local Atlanta publications and a frequent
lecturer in the dental industry.
American Dental Association
Georgia Dental Association
Academy of General Dentistry
Hinman Dental Society
American Academy of Cosmetic
Pacific Academy of Cosmetic Dentistry
Pankey Dawson Study Club for Advanced
1998 – Present, Big Brothers Organization
1989, Chairman, United Way committee of
Northern District Dental Society
1998-2000, “Smiles for Life” campaign to
raise funds for cancer research
1998-Present, “Give Back A Smile” program
to help abused women
2001-Present, Leukemia and Lymphoma Society,
2005 – Planning Committee and Professional
Liaison for Southeastern 22Q Support
2005 Fundraiser for Academy of Comprehensive
Esthetics Hurricane Relief Fund and
other related charities
Extraordinary Team to Serve YOU
At Atlanta Aesthetic and Laser Dentistry,
our well trained team focuses on you
as a unique and significant individual.
You’ll see the differences in the care
we provide from the minute you pick
up the phone or enter our comfortable,
modern office. During your visits, every
member of our team is committed to
making you feel welcome and relaxed.
With small touches — warm neck
pillows, heated facial towels, paraffin
hand treatments, headphones, DVDs,
etc. — you feel at you will feel at
ease while you have your dental care.
Everyone is treated first-class! Of
course, if you need more to relieve any
further fears, we are one of the few
in the world that are trained to offer
both no anesthesia laser dentistry and
Here’s something else unique: You’ll
notice our team asks you questions
specially designed to find out what’s
important to you. During your visits,
we will listen carefully to your needs
and your concerns before suggesting
treatments. We’ll help you take an
active role in your own oral health so
together we can achieve the results you
want. You will never be lectured in our
Our goal is to make your dental visits
memorable — for the right reasons.
“I thank you
for the experience
and the wonderful
gave me this
summer! I truly
appreciate all your
amazing work and
helping to perfect
my smile. I couldn’t be happier now-
I just can’t stop smiling!!! J Thanks
again for everything!”
must admit, was
very hard for
me. I was so
ashamed to even
tell you about
my experience let
open my mouth to show you my unsightly
smile... And, after all of your labor and
support along with your staff, I finally
have a smile that I am so very proud
of.... Thank you so much, Dr. Flax, for
sticking by me and making me proud to
Sandy Phelps Kwarsick
passionate about your smile