Pots 4 Tots
A product development business plan for a children's terrarium kit.
A product development business plan for a children's terrarium kit.
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m i s s i o n s t a t e m e n t<br />
Our mission at <strong>Pots</strong> 4 <strong>Tots</strong> comes from the<br />
love that a parent has for their child<br />
and the environment. We strive to make our<br />
pots as educational and green as possible to<br />
meet our tots’ needs.
a n d i n g<br />
>>> Logo >>> Packaging
p r o d u c t d e s c r i p t i o n<br />
Our <strong>Pots</strong> 4 <strong>Tots</strong> terrarium kit provides all<br />
necessary materials needed for your tot to build their very<br />
own terrarium. Our terrariums are for tots whose mums &<br />
pops are establishing healthy habits & awareness for the<br />
well-being of the earth surrounding them. These parents are<br />
instilling these characteristics in their tots. Our pots make<br />
these learning experiences fun for your tots.
l i n e e x t e n s i o n<br />
Our line extension for <strong>Pots</strong> 4 <strong>Tots</strong><br />
includes a D.I.Y Instructions Kit. This will<br />
be available to consumers to purchase<br />
separately in order to learn how to build<br />
their very own terrarium kit.
s w o t a n a l y s i s<br />
Strengths<br />
>>> Niche Target Market<br />
>>> On trend product<br />
>>> Low costs (Promotion,<br />
manufacturing, distribution)<br />
>>> Fun activity for parents and<br />
children to do together<br />
Opportunities<br />
>>> Expand into more online<br />
retailers<br />
>>> Expand line extensions<br />
>>> Create Brick & Mortar<br />
locations<br />
Weaknesses<br />
>>> Product is limited to online<br />
distribution<br />
>>> New to manufacturing<br />
>>> Start Up Company<br />
>>> Limited products<br />
Threats<br />
>>> Competitors who create<br />
similar products<br />
>>> D.I.Y Kits<br />
>>> Easily accessible retailers<br />
>>> Low cost products
d i r e c t c o m p e t i t i o n<br />
>>> Jacie Anderson-Coovert created Moss<br />
Love Terrariums to bring imagination,<br />
nostalgia, and smiles together. Her<br />
terrariums are made with the finest<br />
materials and handcrafted quality.<br />
>>> Monique Roberson-Langley designs<br />
terrariums using re-purposed light bulbs. She<br />
offers a D.I.Y hanging terrarium kit that is<br />
handmade and sold on Etsy.<br />
>>> Twig Terrariums are designed by friends,<br />
Michelle Inciarrano and Katy Masiow. Their<br />
D.I.Y kits offer unique gardening items and<br />
funky flora, as well as gifts for children.<br />
Customers can customize their terrariums<br />
with scenes ranging from nice to naughty<br />
to nature loving.
i n d i r e c t c o m p e t i t i o n<br />
>>> Toys “R” Us, Inc. is the world’s leading<br />
dedicated toy and baby products retailer,<br />
offering a differentiated shopping<br />
experience through its family of brands.<br />
>>> Target offers a huge assortment of<br />
action and learning toys for children of<br />
all ages. Their toys feed creativity and<br />
imagination, making them enjoyable and<br />
entertaining.<br />
>>> Zulilly is a retailer that brings new<br />
finds onto their website every day at<br />
incredible prices. They feature a fresh,<br />
curated collection for the whole family,<br />
including clothing, home decor, toys,<br />
gifts, and more.
t a r g e t m a r k e t<br />
>>> Both Male & Females<br />
> Mommies & Daddies<br />
>Girls & Boys<br />
>>> Millenial Generation parents<br />
>>> Children - Ages 2-10<br />
>>> $40,000 - $50,000 annual salary<br />
>>> Very aware of health & wellness & the well-being of the earth around them.<br />
> Instilling these characteristics in their children.
c u s t o m e r p r o f i l e<br />
The MUM<br />
>>> 31 years old<br />
>>> Stay-At-Home mom<br />
>>> Household income of<br />
$42,000<br />
>>> Extremely educated on<br />
health and wellness and is<br />
passing those characteristics<br />
on to her children.
c u s t o m e r p r o f i l e<br />
The GRAND MUM<br />
>>> 60 years old<br />
>>> Retired<br />
>>> Household income of $55,000<br />
>>> Crafter of all kinds.<br />
>>> Puts her children and grand<br />
children’s needs before anything.
d i s t r i b u t i o n
d i s t r i b u t i o n
d i s t r i b u t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s a l e s p r o m o t i o n
s p e c i f i c a t i o n s h e e t
m a n u f a c t u r i n g<br />
Yiwu Sanqui Craft Factory<br />
>>> Business Type: Manufacturer, Trading Company<br />
>>> Location: Zheijang, China (Mainland)<br />
>>> Year Established: 2013<br />
>>> Number of Employees: 11-50 people<br />
>>> Total Revenue: Below US $1 Million<br />
>>> Main Markets: Southeast Asia, South America, Domestic Market, Western Europe, Africa<br />
>>> Average Lead Time: 25 Day(s)<br />
>>> Yiwu Sanqui Craft Factory concentrates on producing crafts with a quick reason time<br />
against the sensitive market. They have unique designs, excellent product assortment and<br />
respectable prices. They have operate with the philosophy of “top quality, and the best<br />
service.
c o s t s h e e t
project by:<br />
Erica Garcia, Ryanne Frazier, & Reese Timberlake
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