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women · men · kids · accessories · shoes - Fashion Square

women · men · kids · accessories · shoes - Fashion Square

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THIS IS FASHION SQUARE:<br />

Our philosophy: … for people addicted to top fashion brands<br />

… to find the needle in a haystack<br />

Community wish list:<br />

• Designers and manufacturers of top fashion brands wish to introduce their companies<br />

and communicate their philosophy; visualise their collections (video clips + photos) and<br />

publicise international order options (showrooms) for retailers.<br />

• National and international agencies endeavour to present themselves as strong partners<br />

in the manufacturer/retailer configuration.<br />

• Consumers are interested in these „must-have labels“ and want to locate the exact<br />

whereabouts of retailers world-wide.<br />

Our mission:<br />

• To provide support and connect the protagonists operating in the high-end fashion niche<br />

through targeted campaigns; to represent their interests and offer a comprehensive<br />

range of PR, marketing and services.<br />

THE NAMES<br />

Manufacturers, retailers and consumers of “top fashion” constitute an imaginary „club“<br />

of exclusive labels: defined by highly discerning demands on fashion, style and beauty.<br />

On our virtual market place „THE NAMES“ their labels are gathered. „THE NAMES“ is the<br />

„who is who“ for the retail trade and for consumers.<br />

B2B – The Internet portal for the retail trade<br />

This portal gives the retail trade virtual access to a large variety of search options for sourcing<br />

designers/manufacturers/agents, their collections as well as showrooms – world-wide. The<br />

special print edition of “THE GUIDE“ (20,000 copies) forms the collective compendium. Listings<br />

cover the relevant information about contact partners, the philosophy and order dates.<br />

Slide shows and video clips convey first impressions. At the SHOWROOMS DÜSSELDORF it<br />

de facto showcases “<strong>wo<strong>men</strong></strong>swear“ (1,300 collections), “<strong>men</strong>swear“ (700 collections), “<strong>kids</strong>“<br />

(40 collections), “<strong>accessories</strong>“ (500 collections) and “<strong>shoes</strong>“ (260 collections).<br />

B2C – The Internet portal for consumers<br />

Consumers are pointed in the direction of the collections with the SHOPFINDER – the<br />

retail trade directory. The actual offerings are visualised with pictures, slide shows and<br />

video clips. The individual specialist retailer can be chosen world-wide. This facilitates an<br />

exchange of information beforehand via email. The specific orientation towards top fashion<br />

brands allows customers to locate their intended target directly and straight to the point.<br />

Currently this covers over 3,400 retailers from 50 countries already.<br />

Personal consultation:<br />

The <strong>Fashion</strong> <strong>Square</strong> Team is at home in Düsseldorf – we created the SHOWROOMS<br />

DÜSSELDORF, which led to a special know-how. Our service includes the mediation of showrooms,<br />

agents and employees. We provide advice on everything from catering to dining &<br />

wining; we also organise events of all sizes. We are happy to provide assistance for your visualisation<br />

needs, as well as for the preparation and imple<strong>men</strong>tation of your PR and advertising<br />

campaigns, and represent the many interests of the Düsseldorf Community.<br />

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