MARKETING

MARKETING

participate • perform • profit

2015/2016

welcome

The 2015/16 marketing calendar provides an overview of the

Centre marketing program for the year ahead. It’s here to

help you plan your year and includes fantastic opportunities

to grow your sales through participation in Centre marketing

campaigns. It also contains helpful information about the

Centre’s customer base and other useful research. Please

take a look through this year’s calendar and familiarise

yourself with some of the opportunities outlined inside. We

would welcome the chance to meet with you to discuss this

calendar further. We hope you have an excellent year ahead.

ahead IN

marketing

Castle Towers is the premier regional shopping

centre in North West Sydney. Castle Towers

enjoys one of the strongest customer profiles

from a retail spend perspective in the country

and is a well frequented fashion, dining and

entertainment destination.

Anchored by dual department stores David

Jones and Myer, the majors offer complements

a strong assortment of leading retailers

including Target, Kmart, Apple, Rebel Sport,

Coles, ALDI and Event Cinemas.

KEY RETAIL EVENTS

BOXING DAY AND

MID YEAR SALE

Digital campaigns will be implemented to drive

additional sales and traffic during these key retail sale

periods and capitalise on the excitement of our major

retailers’ sales events.

2014/15 will see the completion of the

Centre’s car park upgrade designed to improve

the customer experience at the Towers.

Source: Castle Towers Foundation Study - Master

Planning Research Report November 2010.

TOURISM

The tourism market on the Gold Coast

continues to be an important segment for

Robina Town Centre. A FREE tourist shuttle

from key Gold Coast tourist locations is

incremental in delivering tourists to the

Centre and this is supported by strategic

outdoor, digital, transport, magazine and

brochure advertising.

AUTUMN WINTER FASHION

Autumn Winter is a key period for fashion and will be promoted

with a major fashion campaign executed across multiple channels

as well as in Centre events and a magazine.

NEW YEARS EVE

A wonderful program of entertainment and fireworks is

planned for New Year’s Eve to provide families with an

exciting lakeside event on The Promenade. This event will

reaffirm that Robina Town Centre is the ‘in place’ to visit

further cementing customer loyalty.

CAMPAIGN MEDIA

VALENTINE’S DAY

There will be a number of promotions to draw

couples to the Centre for the biggest date night

of the year. Live music, restaurant specials and

gift inspiration will all be promoted in the lead

up to February 14.

Centre campaigns and promotions are

communicated across multiple media

platforms. Keep an eye out for these icons

to see how we’re promoting each

marketing initiative.

digital media

press advertising

SPRING SUMMER FASHION

This major fashion period will be launched with a fashion

campaign across multiple channels, as well as in Centre fashion

events, promotions and a magazine profiling the season’s

key trends.

FRESH FOOD

Fresh Food events including food tasting, seasonal tactical

promotions and high profile celebrity appearances will

highlight the Centre’s Fresh Food offering.

in centre events

in centre advertising

MOTHER’S DAY

Families will be drawn to the Centre on

Mother’s Day with special events and workshops.

The Centre will also produce gift inspiration and

GWP promotions to encourage spend.

magazine

direct mail

radio

CHRISTMAS CAMPAIGN

Christmas is the biggest time of year for retail and the Centre will be

encouraging traffic and spend with a major advertising campaign across

multiple channels. There will also be entertainment, workshops, promotions

and children’s events to spread the Christmas cheer.

SCHOOL HOLIDAYS

High profile iconic children’s entertainment and

unique interactive workshops will be developed

to increase traffic.

THE PROMENADE

The Promenade at Robina Town Centre is a key point of

difference offering dining, cinemas and leisure experiences

in a beautiful lakeside setting. This offer will be promoted

at key retail periods throughout the year to maximise.

TRADE AREA

CHARACTERISTICS

Robina Town Centre serves a vast trade

area encompassing most of the Gold Coast

with an approximate resident population of

602,417 * people in 2013.

Approximately 49% of customers live in the

primary trade area and approximately 48%

are from a family based household.

54% of shoppers regularly shop for fashion,

34% for movies and entertainment and

17% for food shopping.

TRADE AREA SECTOR

2013 RESIDENTIAL

POPULATION

Robina Town Centre,

Consumer Research Report July 2011

% AVERAGE

ANNUAL FORECAST

POPULATION

CHANGE 2011-2016

PRIMARY TRADE AREA

Primary 81,714 1.8%

SECONDARY TRADE AREA

North West 36,089 1.4%

North East 91,633 2.3%

South East 88,528 2.4%

South 14,648 2.4%

TOTAL SECONDARY 230,967 2.2%

MAIN TRADE AREA 312,698 2.1%

TERTIARY TRADE AREA

North 229,814 3.6%

South East 59,719 2%

TOTAL TERTIARY 289,736 3.3%

TOTAL TRADE AREA 602,417 2.7%

trade area map

Numinbah

Valley

Beechmont

N

20km

Primary

Secondary

Tertiary

5km

Key Centres

(Area Map: URBIS 2011)

Clagiraba

Lower

Beechmont

TRADE AREA

DEMOGRAPHICS

socio -

economic

profile

10km

Advancetown

Gilston

Austinville

Nerang

Worongary

5km

Carrara

M1 Mwy

Tallai

Nerang

Broadbeach Rd

Robina

Train Station

Robina Town Centre

Mudgeeraba

Merrimac

Ashmore

Molendinar

Benowa

Robina

Parkway

Australia

Fair

Bermuda

Street

Surfers

Paradise

Varsity

Lakes

Reedy

Creek

Gold Coast

Hwy

Pacific

Fair

Mermaid

Waters

Tallebudgera

Miami

Stockland

Burleigh Heads

M1 Mwy

Currumbin

Valley

B

Corool

Piggabeen

Cobaki

Cobaki

Lakes

Bilambil

Heights

Pacific Ocean

Gold Coast Airport

Coolangatta

Centro Tweed Mall

Bilambil

KEY SOCIO-ECONOMIC CHARACTERISTICS OF THE TRADE AREA POPULATION

The data Tweed set out City in Shopping the Customer Centre Profile is taken from

Urbis Robina Town Centre Consumer Research Report,

July 2011 Banora Point

CHARACTERISTICS PRIMARY SECONDARY TOTAL MTA SYDNEY AVG

Av Household Income $65,886 $63,941 $62,410 $67,525

Av Per Capita Income $24,242 $26,545 $25,305 $29,191

Average Age 36 40 39 37

HOUSING STATUS

Owner 28% 34% 32% 35%

Purchaser 37% 33% 33% 35%

Renter 34% 33% 34% 29%

LABOUR FORCE

Labour Force Participation 67% 65% 64% 65%

% Unemployed 5% 5% 5% 5%

BIRTHPLACE

CUSTOMER

PROFILE

KEY CHARACTERISTICS

The key characteristics of Robina Town centre

customers are summarised as follows:

• Residence: 49% live in the primary trade area

and 24% of customers come from the secondary

trade area

• Gender: 67% of customers are female

• Age: The average age of a Robina Town Centre

customer is 39 years

• Lifecycle: Family households account for 39%

of the customer base with 30% couples with

no children

• Employment: 56% of customers are in the

workforce, 12% in blue collar occupations, 45% in

white collar occupations and 11% are retired

• Income: The average household income is

$62,410pa

• Shopping Habits: Fashion and groceries are the

two main catalysts for visitations

• Tourists: 17% of shoppers are tourists

• Car Ownership: 52% of the total trade area has

more than two cars.

Australian Born 69% 75% 73% 76%

Overseas Born 31% 25% 27% 24%

Asia 5% 3% 4% 6%

Europe 11% 10% 10% 10%

Other 16% 13% 13% 8%

BIRTHPLACE

Couples with no children 29% 29% 30% 27%

Family with children 48% 37% 39% 44%

Group household 5% 7% 6% 4%

Lone person 16% 26% 24% 24%

Other 1% 1% 1% 1%

Source: Urbis Robina Town Centre Consumer Research Report, July 2011

Times

2.30pm – 6.00pm

3.00pm – 3.30pm

4. 0pm – 4.30pm

5. 0pm – 5.20pm

5.20pm – 6.10pm

6.30pm – 6.50pm

7.00pm – 7.30pm

7.35pm – 8.05pm

8.10pm – 8.30pm

Event

ANTS Rove

ANTS Rove

ANTS Rove

Polyglot's 'Ants'

Ensure:

A

The Autumn Winter Fashion Campaign and Bleach* Festival activation will be advertised across multiple media

platforms, reinforcing Robina Town Centre as the ultimate destination for shopping, dining and entertainment on

the Gold Coast.

In Centre Advertising

b ok

Outdoor

‘New heights in fashion’ and a stylist

Our fashion campaign will feature on the billboard

‘New heights in culture’ posters,

located on the Cnr of Bermuda Street and Broadbeach

banners and visual merchandising

Street from the 23 March. This high traffi c intersection

will fi ll the malls.

provides great exposure for the Centre.

Robina Magazine

new heights

Need help stepping it up? Take your wardrobe

to new heights with a one-on-one personal

styling session. Visit the Concierge Desk or

Our Autumn Winter edition

David Jones, Myer, Zara

robinatowncentre.com.au


and over 350 stores

of Robina magazine will be

AUTUMN/WINTER 2015 fashion

distributed on 14 and 15 March,

* Concept image only


FASHION. BEAUTY. HOME. LIFE.


featuring fashion, accessories,

homewares and dining options.

120,000 copies will circulate via

Radio

letterbox drop and VIP mail out,

30 second radio advertisements will run on SeaFM and

Gold Coast Bulletin insert and

Hot Tomato during peak times, relaying the message

NEW HEIGHTS IN

NEW HEIGHTS IN

in Centre.

FASHION of the ‘ultimate destination for this season’s fashion

FASHION

and trends’ to targeted fashion savvy listeners.

Digital

Online banners featuring our 'New heights in Press

fashion' creative will be present on popular The fashion hero image will appear on a full page

websites such as; goldcoastbulletin.com.au, seafm. spread in the Gold Coast Bulletin’s Eye Magazine.

com.au, myGC.com.au, sassygoldcoast.com.au and There will also be ad placements for Autumn Winter

Ninemsn.com.au to drive traffi c to the Robina fashion featured in Vogue Australia, Harper's Bazaar

Town Centre website.

and &Beyond Magazine.

Visual Merchandising Displays

is showcased to a broad audience in an engaging

Retailers are invited to participate in ‘heights’ themed Visual manner. If you have interesting content and images to

Merchandising mannequin and accessory case displays which share on our Facebook, Twitter or Instagram page,

will be positioned in various locations throughout the Centre. please email marketing@robinatowncentre.com.au

There will be two reveals of fashion with the fi rst round or tag us in your post @robinatowncentre.

bumping in on Thursday 12 March.

Off-site activations

Pop-up Parades

The Robina Town Centre Pop-Up Caravan will be attending

Robina Town Centre will showcase the hottest trends via three Bleach* Festival ‘Picnic in the Patch’ events. An

Pop-up Parades. Each parade provides a unique opportunity opportunity exists for Robina Town Centre retailers to

to feature new season fashion collections.

host workshops or engaging customer activations from the

caravan at these events:

Retailer Portal

- Sunday 8 March: Coolangatta, Queen Elizabeth Park

If you have suitable content and fashion images that could be

utilised online please ensure your content is updated via the - Sunday 15 March: Mudgeeraba

online Retailer Portal. If you require a login, please contact - Sunday 22 March: Evandale Precinct, Arts Centre Gold Coast

marketing@robinatowncentre.com.au.

If your store would like to participate in any of

Social Media

the above listed opportunities, please contact

Robina Town Centre will utilise a number of digital marketing@robinatowncentre.com.au or 07 5575 0400.

channels to ensure the Autumn Winter fashion offer

*Opportunities are limited and Robina Town Centre is unable to guarantee that all requests for participation will be met.

ROB1268 Retailer Newsletter - Feb 15_FA.indd 5-8

POP-UP SUNDECK

SAND TRAIL

Our Pop-up Sundeck has returned to The Promenade Robina Town Centre will once again be a location for the

along with our caravan, setting the scene for live acoustic Sand Trail, hosting a new Sand Sculpture of the very popular

entertainment playing each weekend from 11am – 2pm until family favourite The Lion King’s, Simba and Narla, measuring

February 28. Customers are also invited to snap themselves at approx. 4ft long x 5ft high with 3 tonnes of sand. Jungle

down at the Sundeck and upload their photos to Instagram themed props are installed to further enhance the sculpture

with #lounginatrobina for a chance to WIN 1 of 8 $100 to increase social media activity within the Myer Link Myer

Event Cinemas Gift Cards.

on Level 3, outside Myer.

LASER LIGHT SHOWS

To encourage visitation during the quieter months the

Centre is hosting a series of spectacular Laser Light Shows

on The Promenade lake with the fi rst show kicking off at

7.30pm Thursday 12 February. Using laser technology, a

series of moving images will be projected onto an impressive

25 metre wide ‘Aqua~Screen’ positioned in the lake. This

will be a unique sensory event and a great draw card for

The Promenade.

Dates: 12 – 14 & 19 – 21 February

Times: 7.30pm - approx 9.30pm

a show

To the extent permitted by law, QIC Robina Pty Ltd (ACN 080 215

354) its subsidiaries, associated entities, their directors, employees

and representatives ( “QIC Parties”) disclaim all responsibility and

liability for any loss or damage of any nature whatsoever which may

be suffered by any person directly or indirectly through relying on the

information contained in this document, whether that loss or damage

is caused by any fault or negligence of the QIC Parties or otherwise.

A number of the statements are based on information and research

published by others. No QIC Party confi rms or warrants the accuracy

or completeness of such statements. Past performance is not a reliable

Laser Light Shows

Experience spectacular Laser Light Shows

indicator of future performance. Forecast results are predictions only

on The Promenade lake.

and may be affected by inaccurate assumptions and/or by known or

Thursday 12 – Saturday 14 February

Thursday 19 – Saturday 21 February

unknown risks and uncertainties. Forecast results may differ materially

Shows commence 7.30pm

from results ultimately achieved. Copyright QIC Limited, Australia 2014. Visit robinatowncentre.com.au for details.

All rights are reserved.


A

B

C

D

* Concept image only * Concept image only

E

The new Coles and approximately 6 specialties supermarket and Woolworths parcel pickup will

F

including Liquorland will open mid-2015. Construction continue to trade throughout construction works.

will commence in Market Hall to link the new Coles Further details surrounding ongoing project works will

G

Mall to the rest of the Centre, and deliver a new be supplied in the next Retailer Newsletter.

experiential fresh food precinct in 2016. Woolworths

H

I

J

Development is well underway and on track for the new The new carpark to the South-West of Food Markets will

K

two level carpark, complete with a parking guidance system be known as the purple carpark as shown on the map

to be delivered mid-2015.

below. Until completion in mid-2015 the best parking for

L

The upgraded carpark will increase the number of carparking Food Markets is the new Orange South-East carpark.

spaces at the Centre to approximately 6,800. This is more If you have any questions about the South-West carpark

M

carparking spaces than any other shopping centre across upgrade please contact Glen McAnulty, Centre Manager on

South-East Queensland.

07 5575 0400 or check our website for updates.

N

Best parking for

Target and Myer

OPEN

Myer Parcel Pick up

OPEN

South-West Carpark

CLOSED

OPENING mid 2015

COLES PARCEL PICK UP REMAINS OPEN

Coles Parcel Pick up

OPEN

New access to the Food

Markets from the rooftop

carpark via bridge.

ROBINA TOWN CENTRE DRIVE

Woolworths Parcel

Pick up OPEN

Best parking for

Coles and Woolworths

OPEN

Best parking

for Kmart

OPEN

MYER PARCEL PICK UP REMAINS OPEN

O

P

Q

R

S

T

U

V

W

X

Y

Z

A brand new larger Coles is also under

construction as part of the Food

Markets development works. With

a fresher, cleaner look, more choices

and the same prices, the new Coles

will be an exciting addition to the

premium fresh food offering at Robina

Town Centre. The new look Coles will

be the fi rst of its kind on the Gold

Coast, featuring a new continental

delicatessen with gourmet deli lines,

specialty cheeses and cured meats

EVENT CINEMAS

sliced on request. Fresh produce in

the store will include quality fruit and

vegetables on ice giving customers a

diverse experience.

The new Coles will open its doors in

mid-2015. Coles including parcel pick

up will trade in its existing location

until launch.

DAVID JONES

RED CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

BEST ENTRY FOR

DAVID JONES

TARGET

BEST ENTRY FOR

TARGET

GREEN CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

ZARA

MYER

COUNTRY

ROAD

APPLE

DOWN TO

FOOD ATRIUM

FOOD COURT

COLES

SUPERMARKET

REBEL

SPORT

BEST ENTRY

FOR BIG W

KMART

CITY

BEACH

Building a new bigger, fresher Coles

BEST ENTRY

Get set for a new Coles opening mid 2015! This Coles is a first

FOR KMART,

JB HI-FI AND

for the Gold Coast, offering a fresh food shopping experience

BEST & LESS

like no other. Plus you’ll also be able to enjoy two new levels of

PRICE

parking including parking guidance LINE technology. In the meantime

BEST

you can still shop at the existing Coles, JB including Hi-Fi PILLOW parcel & LESS pick up

YELLOW

TERRY

Home TALK

CARPARK

until the new location is ready.


WHITE

UNDERCOVER PARKING

AND PARK ASSIST

CONSTRUCTION

DOWN TO

WOOLWORTHS

SUPERMARKET

BEST ENTRY FOR

WOOLWORTHS

SUPERMARKET

UNDERCOVER

ACCESS TO

CENTRE

BEST ENTRY

FOR COLES

SUPERMARKET


PURPLE

CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

BLUE CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

WOOLWORTHS

SUPERMARKET

BIG W

ROBINA

SUPERCENTRE

ORANGE

CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

LINCRAFT

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

THE

G OD GUYS

GOOD LIFE

HEALTH CLUB

EVENT CINEMAS

RED CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

BEST PARKING

FOR CINEMAS

BEST ENTRY FOR

DAVID JONES

RED CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

BEST PARKING

FOR CINEMAS,

BOWLING, GYM AND

RESTAURANTS

BEST ENTRY FOR

DAVID JONES

4/02/15 10:20 AM

BEST ENTRY

FOR CINEMAS

AMF BOWLING/

M9 LASER SKIRMISH

FERNWOOD

FITNESS

BEST ENTRY

FOR CINEMAS

A CE S

DAVID JONES

RESTAURANTS

BEST ENTRY

FOR CINEMAS

DAVID JONES

CINEMA

ACCESS

PASSENGER

SET DOWN

CINEMA ACCESS

ATM

CINEM A CE S

CO LYER QUAYS

CINEM A CE S

RESTAURANTS

LAKE

ATM

ATM

ATM

FOOD ATRIUM

FOOD COURT

LIDO PROMENADE

ATM

ATM

ATM

RESTAURANTS

KATHMANDU

DICK

SMITH

BEST ENTRY FOR

WOOLWORTHS

SUPERMARKET

UP TO

BIG W

BLUE CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

WOOLWORTHS

SUPERMARKET

BLUE CARPARK

UNDERCOVER PARKING

AND PARK ASSIST

BEST PARKING

FOR RESTAURANTS


NEW STORES

90% Transparency reversed out of black for Print

MARKETING

INITIATIVES

EFFECTIVE WAYS TO MAXIMISE YOUR

SALES AND EXPOSURE

There are numerous marketing and Brand iQ opportunities on offer

to our valued retailers. The Centre Marketing and Brand iQ teams are

always available and we encourage you to contact us to discuss your

store’s future marketing plans.

DIGITAL MEDIA

VIP MEMBERSHIP

VIP EVENINGS

Please contact us to make an appointment.

Phone: 07 5575 0400

Email: marketing@robinatowncentre.com.au

Social media remains an important

communication tool, with Centre profiles on

Facebook, Twitter and YouTube. Store content

submitted via the Retailer Portal is shared

across these platforms.

VIP member subscription and acquisition

continues to be a key target in creating

advocate customers. Membership is

free and customers can join online or

in Centre.

Customers love nothing more than the

red carpet treatment of a VIP event in

your store. For security and operational

requirements, please inform Centre

Management of your plans.

2015 Staff

Privilege Card

jet

reward card

CUSTOMER SERVICE

GIFT CARDS

CENTRE WEBSITE

STAFF PRIVILEGE CARD

TOURISM CARDS

IN CENTRE SIGNAGE

Customer Service is your go-to for brochure

displays, events, promotions, competitions,

bookings and VIP registrations, PA

announcements, Gift Card sales, Staff Privilege

Cards and any other information you may

require.

Gift Card participation can be a great way

to increase your sales and encourage repeat

visitations from customers.

Contact Centre Management to register.

The ‘Retailer Portal’ allows stores to manage

content and directly target customers based on

their location, personal profile and preferences.

Simply login into the Retailer Portal

and upload product images.

Staff Privilege Cards provide discounts and

incentives for all Centre employees and can

benefit your store by creating a new loyal

customer base of fellow retailers. Available

from the Customer Service Desk.

The Jet In Reward Card offers a whole host

of special offers and discounts to tourists

visiting the Centre. By participating, you can

take advantage of Robina Town Centre’s

advertising which targets both international

and domestic tourists.

Poster and take one stands are located

throughout the Centre and are a great way

to communicate with customers.

Poster specs: 30 x 40 (1016mm x 62mm)

Posters must be supplied and bookings can

be made with the Marketing Team.

AUTUMN/WINTER 2015

NEW HEIGHTS IN CULTURE

We are pleased to be a foundation sponsor of Bleach *

Festival this year and happy to host a major cultural event

which wi l take place on The Promenade on Thursday 19

March. The area wi l be transformed into a festival and

cultural hub inviting customers to bring their picnic blankets,

grab takeaway packs from the restaurants and se tle in for an

evening of excitement and wonder.

At every picnic there are a few uninvited guests… ANTS.

Polyglot’s Ants wi l make a special appearance, roaming the

Centre and engaging with children as they pa s, creating a

great spectacle in the lead up to th evening entertainment.

Event schedule:

Thursday 19 March 2015

Strange Fruit's 'The Thr e Belles'

Then as the sun sets, customers wi l witne s a spectacular

performance on The Promenade, The Thr e Be les. This unique

performance involves ski led artists which ar extended up

on fi ve-metre high sway-poles. Through a whirlwind of dance

and movement, they transcend past, present and future

bewitching and enchanting the audience with thr e breathtaking

shows that fuse theatre, dance and circus.

This Melbourne-based group known as 'Strange Fruit' have

performed this act in almost every continent around the

globe and amazed audiences.

Children’s Workshop – Ant ante nae making

Strange Fruit Performance


Live entertainment by Josh Re nie-Hynes

Live entertainment by Caitlin Harnett


CENTRE DIRECTORIES

OUR CAMPAIGN IN THE MEDIA

operational matters IN centre

K ep your workplace safe by making the fo lowing a part of your housek eping polices.

• Work areas are fr e of ru bish, obstruction, slip and trip hazards; • Suitable la ders or steps are available and in good condition;

• Floor coverings are in good condition;

• Electrical a pliances have b en tested and ta ged and are

• Stock or material stored a propriately to a low safe a ce s; within test date;

• Lighting is adequate in a l areas;

• Electrical a pliance are kept clear of wet areas;

• Walkways are kept clear;

• Powerboards are used – not double adaptors; and

• A l sta f are familiar with the Centre’s Emergency Evacuation • Emergency and Exit Lighting and Extinguishers and Hose R els

procedures and where First Aid can be obtained;

are tested 6 monthly.

If you have any questions regarding k eping your workplace safe or any other operational i sues please contac the Operations team

on 575 0400.

Brand iQ - Take your brand to new heights

Brand iQ provides opportunities fo retailers to build brand awarene s, re-launch a store fi t out, and ultimately increase

sales of your product. Brand iQ can be tailored specifi ca ly to your n eds and budget with plenty of diverse platforms

that includ experiential marketing, banners, decals (which includes hoarding skins, escalator, fl oor and table top decals),

trade outs, print and digital advertising.

If you would like to take advantage of Retailer special rates or wish to discuss options that can further expose your brand

and maximise sales, please contac the Brand iQ team on 07 5575 0400.

AUTUMN WINTER FASHION RETAILER OPPORTUNITIES

LOCK IN THE DATE

Good Friday 3 April – CLOSED

Easter Saturday 4 April – 8.30am – 5.30pm

Easter Sunday 5 April – CLOSED

Easter Monday 6 April – 10.30am – 4pm

Please note due to the nature of some busine ses retailers including majors, and retailers on The Promenade, Robina Town

Centre may trade outside of these hours. Customers are advised to consult individual retailers for specifi c hours of operation.

Robina Town Centre Centre Management PO Box 3 05, Robina Town Centre, QLD 4230 T 5575 04 0 F 5593 1416

customerservice@robinatowncentre.com.au www.robinatowncentre.com.au Security 5575 0494 Police Beat 5583 4377

Digital and printed directories are located in

key locations throughout the Centre to assist

customers in locating your store.

WHATS ON .

INFO

FEBRUARY 2015

Centre Manager’s report

Dear Retailers,

On behalf of the Centre Managementeam, I would like to say a

big thank you to a l retailers and sta f for your cooperation and

support in parking in the dedicated sta f parks over the peak

Christmas trading period. This freed up an estimated 600 car

parks for our customers, which a lowed them ease of parking in

Centre. Initial results so far indicate that it has been the most

su ce sful trading period in the history of Robina Town Centre

with thousands of customers through the doors each day.

On the staffi ng front we welcome back Kirstie Foord as the

Senior Marketing Manager and introduce Ji l Wynn who has

stepped into the role of Marketing Manager, while Anna is away

on maternity leave and Colin Quigley who has been appointed

Brand IQ Sales Manager. Sadly we say goodbye to Greg Plawecki,

Operations Manager who has relocated to back to Brisbane to

be closer to family.

The forthcoming summer activities planned for Robina Town

Centre wi l continue to set new heights with a diversity of largescal

events and activations reinforcing the Centre’s positioning

as the ultimate shopping, dining and entertainment destination

on the Gold Coast.

Happy trading,

Glen McAnulty

Centre Manager

Robina Town Centre

T: 5575 0400 E: G.McAnulty@rtc.qic.com

retailer incentives

A QUARTERLY PUBLICATION FOR THE RETAILERS OF ROBINA TOWN CENTRE

Pick up your FR E 2015 Sta f Privilege Card from

Customer Service. Simply present your most

recent pay-slip to receive your card and fu list

of o fers exclusive to Robina Town Centre sta f.

5 % o f

10 % o f

15 % o f

20 % o f

25 % o f

Rebel

lights

2015 Sta f

The Body Shop

Baker’s Delight

Privilege Card

Oscar Oscar

Laura Ashley

Terms and conditions may a ply, s e stores for fu l details

INSIDE

AUTUMN WINTER FASHION

BLEACH* FESTIVAL EVENT

LASER LIGHT SHOWS

DEVELOPMENT UPDATES

marketing matters

Dear Retailers,

A su ce sful few months of campaigns are behind us as we look back on ‘Christmas in Wonderland’ being the highlight,

drawing in thousands of customers each day throughout November and December. A special performance from

Guy Sebastian and Justice Crew on The Promenade were we l received and enjoyed by customers.

Now we are we l into pla ning our Autumn Winter Fashion Campaign due to launch 12 March, titled ‘New heights in fashion’,

with many exciting activation se to take place both in Centre and o f-site to showcase the a ray of new season fashion.

This year we have partnered with the Bleach * Festival for the second year in a row, with the Centre now a foundation

sponsor, enhancing the Centre’s exposure in a l event advertising. On 19 March the Bleach* Festival wi l bring a unique and

spectacular performance to The Promenade involving ski led artists who are extended up on fi ve-metre high poles and a

giant picnic, no to mention a few uninvited guests that wi l roam the Centre.

If you have any marketing related queries please do not hesitate to contac the Marketing team.

Kirstie Foord, Ji l Wy n, E lie Daly and Laura Martini.

Robina Town Centre

Marketing Team

T 5575 0400

E marketing@robinatowncentre.com.au

DEVELOPMENT UPDATE

NEW HEIGHTS

IN FASHION

This year’s Autumn Winter Fashion Campaign,

‘New heights in fashion’ wi l litera ly take fashion

SOUTH-WEST CARPARK UPGRADE

to another level with elevation and suspension

bringing the campaign to life and playing on the

high-end fashion concept.

Pop-up Fashion Parades

To showcase retailer fashion in a unique way that

i set to capture customer a tention, models wil

pop up in key locations throughout March dre sed

in the lates trends.

Visual Merchandising

Visual merchandising units wi l be positioned

throughout the Centre and on the catwalk

display, near Myer highlighting new season

fashion and a ce sories on mannequins and in

display cabinets. A l themeing wi l remain in line

with the overal concept of ‘heights’.

If you would like to include product in our

visual merchandising displays please contact the

Marketing team marketing@robinatowncentre.

com.au Please note, product space is limited and

selected on suitability.

ROB1268 Retailer Newsle ter - Feb 15_FA.in d 1-4 4/02/15 10:20 AM

RETAILER NEWSLETTER

THROUGH ROAD CLOSED


Coles gets a fresh approach

new coles

the making

Published bi-monthly, retailer newsletters

provide you with all the latest information

about the Centre. The newsletter is a great

way for you to communicate with your

fellow retailers.


Next

level

beauty

+

CULT BRAND URBAN

DECAY ARRIVES AT

MECCA MAXIMA

SASS & BIDE

ZARA

CAMILLA

TIGERLILY

SEAFOLLY

SHEIKE

NEW HEIGHTS IN

FASHION

Key winter trends to raise the style stakes

CENTRE MAGAZINES

Our premium customer magazine is published

at key retail periods throughout the year and

distributed via letter box drop to the local area.

Copies are also available in Centre and online.

VISUAL

MERCHANDISING

Beautiful visual merchandising

displays are developed

throughout the Centre in

conjunction with key retail

periods. These displays

can be booked subject to

availability.

WHO DO I CONTACT

REGARDING THESE

OPPORTUNITIES

Our goal is to ensure that all stores

achieve their maximum potential

and that every opportunity is

made available to promote your

business. We know our market, we

understand our customers and we

use this knowledge to grow sales

and drive traffic.

For more information please call

your Centre Marketing Team today

on 07 5575 0400 email

marketing@robinatowncentre.com.au

to make an appointment.

ACCESSING THE

RETAILER PORTAL

The Retailer Portal allows stores to manage and upload

content to all digital platforms from one location. Retailers

can upload content to:

• The My Stores page – a dedicated store page within the

shopping directory

• The Inspiration Board – where product and campaign

images are featured

• The Offers page

• Job Vacancies

Within the retailer portal:

• Retailers can manage their own staff’s Retailer Portal

access and levels of permission (if required)

• Stores can upload content to multiple Centre sites

at once

• Stores can target content including offers and product

images to specific shopper demographics

• Retailers can add and edit Key Words to enhance

exposure in the directory search results

• Unlimited number of offers, images, and job vacancies

can be submitted

Drive more traffic to your store by engaging shoppers

through experiential promotions or advertising in any

QIC Shopping Centre Australia wide with Brand iQ.

WHAT IS BRAND IQ?

Please note: This is an editable PDF and can be opened in illustrator to extract eps vector file

Reach thousands of potential new customers with a campaign designed in

partnership with your Brand iQ Sales Manager. We make the experience easy

by creating a campaign that will target your desired audience within any budget.

K 90 C 15 M 100 Y 80 K 5

ACCESS THE RETAILER PORTAL

If you do not already have access

to the Retailer Portal or if you have

any questions about the functionality,

simply contact CMS Support at

CMSsupport@qic.com

RETAIL MEDIA

MY STORES

You now have your own dedicated

page within the shopping directory

where shoppers can learn all about

your brand, your store’s special

INSPIRATION BOARD

Our new Inspiration Board

presents retailer products and

campaign images in a dynamic

and engaging way. Shoppers

INSPIRATION BOARD

Our new Inspiration Board

presents retailer products and

campaign images in a dynamic

and engaging way. Shoppers

Deliver your marketing message to shoppers in high visibility media including atrium banners, Food Court table tops and door, floor,

escalator or lift wraps.

PROMOTIONAL

ACTIVATIONS

DIGITAL DIRECTORY

ADVERTISING

ONLINE

ADVERTISING

Casual leasing activations allow you to promote

a new product, raise brand awareness or

conduct sampling promotions in high traffic

locations throughout the Centre.

Full screen advertising on our digital directories

is an effective way to engage with thousands of

customers searching for a store every week.

Our digital network provides

marketing opportunities including banner

advertising, event listings and offers as well as

communications to our VIP member database.

OFFERS

It is now easier than ever for

consumers to learn about special

offers currently available in your

store. Just enter the offer details

JOB LISTINGS

Retailers can advertise positions

currently available in your store

via the new careers section,

accessed from the Retailer

JOB LISTINGS

Retailers can advertise positions

currently available in your store

via the new careers section,

accessed from the Retailer

CONTACT

For more information and to build

your custom Brand iQ package,

visit brandiq.com.au

Rebecca Aichholzer

National Brand iQ Sales Manager

Phone: 07 3020 7077

Mobile: 0434 603 232

Email: r.aichholzer@qic.com

Rose Orr

National Media iQ Sales Manager

Phone: 02 9347 3366

Mobile: 0435 966 520

Email: r.orr@qic.com

July/August

2015

WED 01

JULY 2015

THURS 02

FRI 03

SAT 04

SUN 05

MON 06

TUES 07

WED 08

THURS 09

FRI 10

SAT 11

SUN 12

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 13

TUES 14

WED 15

THURS 16

FRI 17

SAT 18

SUN 19

MON 20

TUES 21

WED 22

THURS 23

FRI 24

SAT 25

SUN 26

FRESH FOOD

MARKET DAY

MON 27

TUES 28

WED 29

THURS 30

FRI 31

AUGUST 2015

MON 31

SAT 01

SUN 02

MON 03

TUES 04

WED 05

THURS 06

FRI 07

SAT 08

SUN 09

FRESH FOOD

MARKET DAY

MON 10

TUES 11

WED 12

THURS 13

FRI 14

SAT 15

SUN 16

FORMAL FEVER

LAUNCH

Tourism marketing

Retailer checklist

MON 17

TUES 18

WED 19

THURS 20

FRI 21

SAT 22

SUN 23

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Bi-monthly retailer newsletter

Fresh Food Market Day participation

Spring Summer Fashion participation kit

Spring Summer Fashion photo shoot

FATHER’S DAY

CAMPAIGN

COMMENCES

MON 24

TUES 25

WED 26

THURS 27

FRI 28

FRESH FOOD

MARKET DAY

SAT 29

SUN 30

Coming up - Father’s Day participation form

digital media

press advertising in centre events in centre advertising

Coming up - Formal Fever participation form

Coming up - Spring Summer Fashion participation form

Coming up - October school holidays participation form

KEY DATES

September/October

2015

TUES 01

SEPTEMBER 2015

WED 02 THURS 03 FRI 04

SAT 05

SUN 06

MON 07

TUES 08

WED 09

THURS 10

FRI 11

SAT 12

SUN 13

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 14

TUES 15

WED 16

THURS 17

FRI 18

SAT 19

SUN 20

MON 21

TUES 22

WED 23

THURS 24

FRI 25

SAT 26

SUN 27

FRESH FOOD

MARKET DAY

MON 28

TUES 29

WED 30

OCTOBER 2015

THURS 01

FRI 02

SAT 03

SUN 04

MON 05

TUES 06

WED 07

THURS 08

FRI 09

SAT 10

SUN 11

FRESH FOOD

MARKET DAY

MON 12

TUES 13

WED 14

THURS 15

FRI 16

SAT 17

SUN 18

FORMAL FEVER

LAUNCH

Spring Summer Fashion

Retailer checklist

MON 19

TUES 20

WED 21

THURS 22

FRI 23

SAT 24

SUN 25











FATHER’S DAY

CAMPAIGN

COMMENCES

MON 26

TUES 27

WED 28

THURS 29

FRI 30

FRESH FOOD

MARKET DAY

SAT 31


digital media





KEY DATES

November/

December 2015

MON 30

NOVEMBER 2015

SUN 01

MON 02

TUES 03

WED 04

THURS 05

FRI 06

SAT 07

SUN 08

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 09

TUES 10

WED 11

THURS 12

FRI 13

SAT 14

SUN 15

MON 26

TUES 17

WED 18

THURS 19

FRI 20

SAT 21

SUN 22

FRESH FOOD

MARKET DAY

MON 23

TUES 24

WED 25

THURS 26

FRI 27 SAT 28 SUN 29

DECEMBER 2015

TUES 01

WED 02 THURS 03

FRI 04

SAT 05

SUN 06

MON 07

TUES 08

WED 9

THURS 10

FRI 11

SAT 12

SUN 13

FRESH FOOD

MARKET DAY

MON 14

TUES 15

WED 16

THURS 17

FRI 18

SAT 19

SUN 20

FORMAL FEVER

LAUNCH

Christmas

Retailer checklist

MON 21

TUES 22

WED 23

THURS 24

FRI 25

SAT 26

SUN 27











FATHER’S DAY

CAMPAIGN

COMMENCES

MON 28

TUES 29

WED 30

THURS 31

FRESH FOOD

MARKET DAY


digital media





KEY DATES

January/February

2016

JANUARY 2016

FRI 01

SAT 02

SUN 03

MON 04

TUES 05

WED 06

THURS 07

FRI 08

SAT 09

SUN 10

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 11

TUES 12

WED 13

THURS 14

FRI 15

SAT 16

SUN 17

MON 18

TUES 19

WED 20

THURS 21

FRI 22

SAT 23

SUN 24

FRESH FOOD

MARKET DAY

MON 25

TUES 26

WED 27

THURS 28 FRI 29 SAT 30

SUN 31

FEBRUARY 2016

MON 01

TUES 02

WED 03

THURS 04

FRI 05

SAT 06

SUN 07

MON 08

TUES 09

WED 10

THURS 11

FRI 12

SAT 13

SUN 14

FRESH FOOD

MARKET DAY

MON 15

TUES 16

WED 17

THURS 18

FRI 19

SAT 20

SUN 21

FORMAL FEVER

LAUNCH

The Promenade

Retailer checklist

MON 22

TUES 23

WED 24

THURS 25

FRI 26

SAT 27

SUN 28











FATHER’S DAY

CAMPAIGN

COMMENCES

MON 29

FRESH FOOD

MARKET DAY


digital media





KEY DATES

March/April

2016

MARCH 2016

TUES 01 WED 02 THURS 03

FRI 04

SAT 05

SUN 06

MON 07

TUES 08

WED 09

THURS 10

FRI 11

SAT 12

SUN 13

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 14

TUES 15

WED 16

THURS 17

FRI 18

SAT 19

SUN 20

MON 21

TUES 22

WED 23

THURS 24

FRI 25

SAT 26

SUN 27

FRESH FOOD

MARKET DAY

MON 28

TUES 29

WED 30

THURS 31

APRIL 2016

FRI 01

SAT 02

SUN 03

MON 04

TUES 05

WED 06

THURS 07

FRI 08

SAT 09

SUN 10

FRESH FOOD

MARKET DAY

MON 11

TUES 12

WED 13

THURS 14

FRI 15

SAT 16

SUN 17

FORMAL FEVER

LAUNCH

Autumn Winter Fashion

Retailer checklist

MON 18

TUES 19

WED 20

THURS 21

FRI 22

SAT 23

SUN 24











FATHER’S DAY

CAMPAIGN

COMMENCES

MON 25

TUES 26

WED 27

THURS 28

FRI 29

FRESH FOOD

MARKET DAY

SAT 30


digital media





KEY DATES

May/June

2016

MON 30 TUES 31

MAY 2016

SUN 01

MON 02

TUES 03

WED 04

THURS 05

FRI 06

SAT 07

SUN 08

FRESH FOOD

MARKET DAY

KIDS IN THE

KITCHEN

MON 09

TUES 10

WED 11

THURS 12

FRI 13

SAT 14

SUN 15

MON 26

TUES 17

WED 18

THURS 19

FRI 20

SAT 21

SUN 22

FRESH FOOD

MARKET DAY

MON 23

TUES 24

WED 25

THURS 26

FRI 27 SAT 28 SUN 29

JUNE 2016

WED 01 THURS 02

FRI 03

SAT 04

SUN 05

MON 06

TUES 07

WED 08

THURS 09

FRI 10

SAT 11

SUN 12

FRESH FOOD

MARKET DAY

MON 13

TUES 14

WED 15

THURS 16

FRI 17

SAT 18

SUN 19

FORMAL FEVER

LAUNCH

Mother’s Day

Retailer checklist

MON 20

TUES 21

WED 22

THURS 23

FRI 24

SAT 25

SUN 26











FATHER’S DAY

CAMPAIGN

COMMENCES

MON 27

TUES 28

WED 29

THURS 30

FRESH FOOD

MARKET DAY


digital media





KEY DATES

ROBINA TOWN CENTRE

Robina Town Centre Drive, Robina, QLD 4230

PO Box 3005, Robina Town Centre QLD 4230

T (07) 5575 0400

F (07) 5593 1416

E marketing@robinatowncentre.com.au

www.robinatowncentre.com.au

DISCLAIMER: The Centre is owned by QIC Robina Pty Ltd and managed by QIC Properties Pty Ltd. QIC Robina Pty Ltd and QIC Properties Pty Ltd and their respective associated companies, subsidiaries,

agents and employees have prepared the information in this brochure in good faith. However, the information is not intended to constitute advice and you should make your own enquiries and seek

professional advice before relying on this information. Photographs and illustrations are indicative only. QIC reserves the right to change any part of the marketing plan from that shown or described in this

brochure. You should make your own enquiries in relation to and in respect of the contents of this brochure, including anything shown or described in this brochure.

To the extent permitted by law, QIC, its subsidiaries, associated entities, their directors, employees and representatives (the “QIC Parties”) disclaim all responsibility and liability for any loss or damage of any

nature whatsoever which may be suffered by any person directly or indirectly through relying on the information contained in this document (the “Information”), whether that loss or damage is caused by

any fault or negligence of the QIC Parties or otherwise. A number of the statements are based on information and research published by others. No QIC Party has confirmed, and QIC does not warrant,

the accuracy or completeness of such statements. Past performance is not a reliable indicator of future performance. The brochure contains a forecasted plan only and may be affected by inaccurate

assumptions and/or by known or unknown risks and uncertainties. Forecasts may differ materially from what is ultimately achieved.

For more information about QIC Limited ACN 130 539 123 (“QIC”), our approach, clients and regulatory framework, please refer to our website www.qic.com or contact us directly. Copyright QIC

Limited, Australia 2015. All rights are reserved. Do not copy, disseminate or use, except in accordance with the prior written consent of QIC.

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