Philips luminous textile with ,
iColor Flex, iColor Cove, LuxSpace, Milewide LED
©2012 Koninklijke Philips Electronics N.V.
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Date of release: March 2012 / UK
Printed in the Netherlands
“ We wanted this room to affect the mood, to be delightful and to be
remembered, and also to create some sort of attraction. And secondly,
for renting out, these panels enable a personalisation of the room and
according to the people that we are expecting to host. Luminous textile
is the icing on the cake”, the masterpiece in regard to his building.”
Patrick Cuozzo, Head of Real Estate Projects, Crédit Agricole
Crédit Agricole Normandie
Luminous textile panels, iColor Flex, iColor Cove,
LuxSpace, Milewide LED
Bureau d’etudes & Technique Ropin
Further information on luminous textile panels
Crédit Agricole is the largest retail banking group in France and is
organised into 39 regional agencies. Considered to be the ‘local’ bank,
Crédit Agricole wanted to reposition itself as an innovative company
at the forefront of technology that conserves energy. As part of a
renovation project and extension to their regional headquarters at
Caen, the bank decided to build a new conference centre for internal
and external use. Regarded as a real communication tool, the space
would be promoted for local businesses and institutions to rent.
The 750 m² curved conference room consisted of a glass surface on
one side and a full wall with doors on the other. The interior design
of the room had to be exceptional, attractive and outstanding, but
also promote well-being for employees and external visitors. The bank
liked the concept of a ‘green’ wall of plants but had concerns about
maintenance cost. They also wanted to minimise operation costs
whilst maximising opportunities for the space to be customised to
suit different activities.
The concept was brought to life using 14 luminous textile panels to
display dynamic content. The architect and client opted for Kvadrat’s
white textile (ToTo 102) for each 1.20m by 2.52m panel. A dark
wood finish was chosen for the panel edges to contrast with the
textile covering. The panels were delivered ready to be positioned
and installed in groups of two or three to create a stylish wall covering.
For the perfect finish, the panels were recessed to ensure a flush fit.
All 14 panels were connected together to produce a single screen
effect for visual graphics.
The luminous textile concept exceeded the client’s expectations.
Working with Philips creatives, Crédit Agricole was also able
to integrate the bank’s logo into the dynamic schemes. The results
go beyond the bank’s objectives. Not only does luminous textile create
a dynamic lighting ambience inside the reception area, it’s also
visible from a major road that runs past the bank. What’s more it
meets their energy target with a maximum consumption of 60 W per
square meter. The bank is now seen as being an innovative company
without even entering the building.
By steering the project, its implementation and the creation of content,
Philips was able to guarantee a beautiful result. What’s more, the bank
can now make the most of this innovative communication tool
to enhance its reputation.