Case study Crédit Agricole - Philips Large Luminous Surfaces

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Case study Crédit Agricole - Philips Large Luminous Surfaces

Case study

Crédit Agricole

Location

Philips Lighting

Caen, France

Philips luminous textile with ,

iColor Flex, iColor Cove, LuxSpace, Milewide LED

©2012 Koninklijke Philips Electronics N.V.

All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner.

The information presented in this document does not form part of any quotation or contract, is believed to be accurate and

reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use.

Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights.

Date of release: March 2012 / UK

Printed in the Netherlands


“ We wanted this room to affect the mood, to be delightful and to be

remembered, and also to create some sort of attraction. And secondly,

for renting out, these panels enable a personalisation of the room and

according to the people that we are expecting to host. Luminous textile

is the icing on the cake”, the masterpiece in regard to his building.”

Patrick Cuozzo, Head of Real Estate Projects, Crédit Agricole

Fast Facts

Client

Crédit Agricole Normandie

Location

Caen, France

Philips products

Luminous textile panels, iColor Flex, iColor Cove,

LuxSpace, Milewide LED

Project Manager

Bureau d’etudes & Technique Ropin

Installer

Philips Lighting

Media designer

IQ Media

Further information on luminous textile panels

www.philips.com/luminous-textile

Background

Crédit Agricole is the largest retail banking group in France and is

organised into 39 regional agencies. Considered to be the ‘local’ bank,

Crédit Agricole wanted to reposition itself as an innovative company

at the forefront of technology that conserves energy. As part of a

renovation project and extension to their regional headquarters at

Caen, the bank decided to build a new conference centre for internal

and external use. Regarded as a real communication tool, the space

would be promoted for local businesses and institutions to rent.

The challenge

The 750 m² curved conference room consisted of a glass surface on

one side and a full wall with doors on the other. The interior design

of the room had to be exceptional, attractive and outstanding, but

also promote well-being for employees and external visitors. The bank

liked the concept of a ‘green’ wall of plants but had concerns about

maintenance cost. They also wanted to minimise operation costs

whilst maximising opportunities for the space to be customised to

suit different activities.

The solution

The concept was brought to life using 14 luminous textile panels to

display dynamic content. The architect and client opted for Kvadrat’s

white textile (ToTo 102) for each 1.20m by 2.52m panel. A dark

wood finish was chosen for the panel edges to contrast with the

textile covering. The panels were delivered ready to be positioned

and installed in groups of two or three to create a stylish wall covering.

For the perfect finish, the panels were recessed to ensure a flush fit.

All 14 panels were connected together to produce a single screen

effect for visual graphics.

The benefits

The luminous textile concept exceeded the client’s expectations.

Working with Philips creatives, Crédit Agricole was also able

to integrate the bank’s logo into the dynamic schemes. The results

go beyond the bank’s objectives. Not only does luminous textile create

a dynamic lighting ambience inside the reception area, it’s also

visible from a major road that runs past the bank. What’s more it

meets their energy target with a maximum consumption of 60 W per

square meter. The bank is now seen as being an innovative company

without even entering the building.

By steering the project, its implementation and the creation of content,

Philips was able to guarantee a beautiful result. What’s more, the bank

can now make the most of this innovative communication tool

to enhance its reputation.

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