Marketing Dynamics Flyer_ON_2013.pdf - Oxford University Press
Marketing Dynamics Flyer_ON_2013.pdf - Oxford University Press
Marketing Dynamics Flyer_ON_2013.pdf - Oxford University Press
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Coming April 2013 for BMI3C!<br />
Canadian Edition<br />
OXFORD<br />
NEXT<br />
<strong>Marketing</strong><br />
<strong>Marketing</strong><br />
<strong>Marketing</strong><br />
<strong>Marketing</strong> <strong>Dynamics</strong> <strong>Marketing</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong><br />
<strong>Marketing</strong><br />
<strong>Marketing</strong><br />
<strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Marketing</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong> <strong>Marketing</strong> <strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Marketing</strong> <strong>Dynamics</strong><br />
<strong>Dynamics</strong> <strong>Marketing</strong><br />
CANADIAN EDITI<strong>ON</strong> <strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong><br />
<strong>Dynamics</strong><br />
Canadian Authors:<br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
Greg Gregoriou and Jessica Pegis<br />
CANADIAN<br />
Brenda<br />
EDITI<strong>ON</strong><br />
Clark<br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Marketing</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Marketing</strong><br />
• Jennie Sobel • Cynthia Gendall Basteri<br />
<strong>Marketing</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong> <strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong><br />
<strong>Dynamics</strong><br />
CANADIAN EDITI<strong>ON</strong> CANADIAN EDITI<strong>ON</strong><br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Canadian Clark Authors: • Jennie Greg Sobel Gregoriou • Cynthia Gendall and Jessica Basteri Pegis<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Canadian Brenda Authors: Clark • Greg Jennie Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri Canadian Brenda Authors: Clark • Jennie Greg Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Canadian Brenda Authors: Clark • Jennie Greg Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Brenda Canadian Clark Authors: • Jennie Greg Sobel Gregoriou • Cynthia and Gendall Jessica Basteri Pegis Canadian<br />
Brenda<br />
Authors:<br />
Clark • Greg<br />
Jennie<br />
Gregoriou<br />
Sobel • Cynthia<br />
and Jessica<br />
Gendall<br />
Pegis<br />
Basteri<br />
Brenda Canadian Clark Authors: • Jennie Greg Sobel Gregoriou • Cynthia and Gendall Jessica Canadian Basteri Brenda Pegis Authors: Clark • Greg Jennie Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia CANADIAN Canadian Gendall Brenda EDITI<strong>ON</strong> Basteri Authors: Clark • Greg Jennie Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Brenda Canadian Clark Authors: • Jennie Sobel Greg Gregoriou •<br />
Canadian Cynthia Gendall and Jessica Basteri Pegis<br />
Brenda Authors: Clark • Greg Jennie Gregoriou Sobel • Cynthia and Jessica Gendall Pegis Basteri<br />
Brenda Clark • Jennie Sobel •<br />
Canadian Authors: Greg Brenda Gregoriou<br />
Cynthia Clark Gendall • and Jennie Jessica<br />
Basteri Sobel Pegis • Cynthia Gendall Basteri<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Greg Gregoriou<br />
Canadian Author and Consultant<br />
Teacher, Parkside High School, HWDSB<br />
Student Executive Director, DECA Ontario<br />
• Why choose <strong>Marketing</strong> <strong>Dynamics</strong>?<br />
• Enduring concepts and understandings in the<br />
Student Book<br />
• Ongoing multi-media updates and learning tools<br />
on the Interactive Student Website<br />
• DECA role plays<br />
• Comprehensive teacher support on the Interactive<br />
Teacher Website<br />
• Emphasis on rich discussion, thinking, and application<br />
• Current and relevant<br />
•<br />
• What’s included in <strong>Marketing</strong> <strong>Dynamics</strong>?<br />
• Student Book <br />
◊ 320 pages, adapted for the Ontario curriculum<br />
◊ Easy-to-follow layout and appropriate reading level<br />
◊ Canadian and international examples<br />
◊ Questions and activities organized into achievement chart categories<br />
• <strong>Oxford</strong> Next Interactive Student Website<br />
◊ Interactive Student Book<br />
◊ Multi-media links, videos, and PowerPoints<br />
◊ DECA role plays<br />
◊ Glossary<br />
◊ Self-checks with immediate feedback<br />
◊ Downloads<br />
• <strong>Oxford</strong> Next Interactive Teacher Website<br />
◊ ExamView® assessment suite<br />
◊ PowerPoints by chapter<br />
◊ Mullti-media links<br />
◊ Teaching plans with hyperlinked line masters<br />
◊ DECA answer keys and an Ontario rubric<br />
<strong>Oxford</strong> <strong>University</strong> <strong>Press</strong> 1.800.387.8020 | school.customercare.ca@oup.com | www.oupcanada.com
<strong>Marketing</strong><br />
Canadian Edition<br />
<strong>Dynamics</strong><br />
• Table of Contents<br />
CANADIAN EDITI<strong>ON</strong><br />
Canadian Authors: Greg Gregoriou and Jessica Pegis<br />
Brenda Clark • Jennie Sobel • Cynthia Gendall Basteri<br />
Part 1 — <strong>Marketing</strong> Basics<br />
Ch 1: <strong>Marketing</strong> Is Dynamic<br />
Ch 2: Business Basics<br />
Ch 3: The <strong>Marketing</strong> Concept<br />
Ch 4: Market Forces<br />
Canadian Edition<br />
Part 2 — Reaching Your Market<br />
Ch 5: Targeting a Market<br />
Ch 6: Consumers and Competition<br />
Ch 7: <strong>Marketing</strong> Research<br />
Ch 8: <strong>Marketing</strong> for Non-Profit Organizations<br />
Ch 9: Information Technology and Social Media<br />
OXFORD<br />
NEXT<br />
To learn more about <strong>Marketing</strong><br />
<strong>Dynamics</strong>, or to request an<br />
examination copy, please<br />
contact School Customer Care:<br />
Phone: 1.800.387.8020<br />
Fax: 1.800.665.1771<br />
Email: school.customercare.ca@<br />
oup.com<br />
Part 3 — The <strong>Marketing</strong> Mix<br />
Ch 10: What Is a Product?<br />
Ch 11: Branding<br />
Ch 12: What Is Price?<br />
Ch 13: Price Determination<br />
Ch 14: What Is Place?<br />
Ch 15: What Is Promotion?<br />
Ch 16: The Sales Process<br />
Part 4 — Government and Trade<br />
Ch 17: Role of Government<br />
Ch 18: International Trade and <strong>Marketing</strong><br />
Part 5 — Issues and Trends in <strong>Marketing</strong><br />
Ch 19: Social Responsibility in <strong>Marketing</strong><br />
Ch 20: Global <strong>Marketing</strong> Trends<br />
www.oupcanada.com
<strong>Marketing</strong> <strong>Dynamics</strong> Canadian Edition Order Form (2012–2013)<br />
www.oupcanada.com<br />
ORDERS<br />
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TITLE ISBN SCHOOL PRICE QUANTITY AMOUNT<br />
<strong>Marketing</strong> <strong>Dynamics</strong> (Canadian Edition)<br />
Student Book 9780199007431 $60.00<br />
Course Guide 9780199007462 $50.00<br />
Student Website 9780199007448 $1,000.00<br />
Teacher Website 9780199007455 $500.00<br />
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