delaware lottery director, wayne lemons, bids farewell
delaware lottery director, wayne lemons, bids farewell
delaware lottery director, wayne lemons, bids farewell
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Newsletter for Delaware Lottery Retailers • Issue 36 • de<strong>lottery</strong>.com<br />
In this issue:<br />
4<br />
Summer Road<br />
Trip Events<br />
5<br />
Josh Turner<br />
Concert Winners<br />
6<br />
Blue Rocks<br />
Retailer Night<br />
7<br />
Phillies Game<br />
8<br />
Upcoming<br />
POWERBALL ®<br />
Change<br />
11<br />
Top Ten<br />
Retailers<br />
DELAWARE LOTTERY DIRECTOR,<br />
WAYNE LEMONS, BIDS FAREWELL<br />
For the past 20 years, the Delaware Lottery<br />
has been under the leadership of Wayne<br />
Lemons. Wayne came to the Lottery in<br />
1991 after retiring in the private sector<br />
with the Hercules Corporation. At<br />
Hercules, Wayne predominantly worked<br />
in the Agricultural Chemical Division as<br />
Director before his final assignment to the<br />
International Division.<br />
When we asked Wayne why he chose<br />
to accept a position that was so different<br />
from his former career, Wayne responded,<br />
“The Lottery is run just like a business; my<br />
background was in business and in my<br />
previous position I was responsible for the<br />
marketing of products, which is the same<br />
elements of any business…”<br />
(Continued on next page...)<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 1
Wayne has always tried to view the Lottery as a business<br />
instead of a State Agency, which was reflected in his<br />
leadership style. He’s accomplished a great deal during<br />
his tenure at the Lottery and he has reached many<br />
milestones. Of course, Wayne doesn’t take all of the<br />
credit. “We have been very lucky. Every administration<br />
has supported us over the years,” said Wayne. “We<br />
have very seldom run into any trouble because we<br />
bring in a lot of revenue for the State of Delaware.”<br />
Here are some highlights of Wayne’s 20-year<br />
Lottery career:<br />
• He was the only U.S. State Lottery Director to<br />
oversee four major product groups; Traditional<br />
Games, Video Gaming, Table Game Betting<br />
and Sports Betting;<br />
• The Delaware Lottery was the second state to<br />
implement Video Lottery;<br />
• Delaware was the first state to fully automate<br />
Lottery drawings;<br />
• Wayne was the President of MUSL and<br />
supervised the development of its first<br />
strategic plan;<br />
• He was elected to the Lottery Hall of Fame;<br />
• Recipient of the Sharp Award (2010);<br />
• Wayne is the second recipient of the Lottery<br />
Industry Statesman Award (Sept 2011);<br />
• and Lottery revenue increased each year (with the<br />
exception of the year of the smoking ban).<br />
Working at the Lottery has been Wayne’s most<br />
memorable event. Wayne said he is going to miss the<br />
challenges, the staff, and the experience and excitement<br />
of introducing new products. “There comes a time when<br />
you have to go,” said Wayne.<br />
Wayne is looking forward to what lies ahead. He<br />
is going to take this opportunity to get involved in<br />
his community by volunteering and working with his<br />
community organizations.<br />
Thank you WAYNE Lemons<br />
for 20 great years!<br />
2<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com
20 Years of Memories<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 3
Summer Road Trip Events<br />
Thank you to all of our dedicated retailer partners who helped to make the 2011 Summer Road Trip a success!<br />
From the city to the beach and everywhere in between, the Delaware Lottery and our retail partners helped spread<br />
Lottery fun by selling tickets and handing out great prizes at events throughout the summer.<br />
Check out all of the fun we had! You may even see yourself in one of these photos…<br />
(June Jam)<br />
(Clifford Brown Jazz Festival)<br />
(St. Anthony’s<br />
Italian Festival)<br />
(Wyoming Peach Festival)<br />
(Riverfront Blues Festival)<br />
(Delaware State Fair)<br />
4<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com
SPark Summer Series<br />
Reaching a wide range of demographics is an ongoing effort that’s taken very seriously by the Delaware State<br />
Lottery. One way we accomplish this is by supporting numerous events throughout the year. One event that has<br />
fast become a staple over the past few years is our involvement in the “Spark Summer Series.” Spark is a free<br />
weekly published by The News Journal. The event helps expose local bands and their original music to the public<br />
in a bar/club setting. The Series is held one night a week for eight weeks from July 4 through Labor Day at venues<br />
across the state.<br />
You may ask yourself, “Why is the Delaware Lottery involved with an event like this?” and, “Why should we, the<br />
retailer base, care?” Good questions.<br />
The reasons are many but the most obvious ones are:<br />
1. Our presence at events like this helps educate the public, existing players and new ones, about the<br />
Delaware State Lottery, our product and how the <strong>lottery</strong> benefits the state.<br />
2. With the promotional items, tickets and coupons passed out to the patrons, we get the opportunity<br />
to interact with them and talk about the places to purchase and cash tickets.<br />
So, next summer, pick up a “Spark Weekly” and look for where the “Spark Summer Series” events are happening<br />
and come out and have some fun!<br />
Delaware State Fair Sponsorship<br />
and Josh Turner Concert<br />
The Delaware Lottery was the presenting sponsor of country singer Josh Turner with The Band Perry at the 2011 Delaware<br />
State Fair. Several retailers and their guests watched the show, and some even got to meet Josh Turner backstage!<br />
Tammy Clark (Larry’s Liquors) and friend<br />
Brenda Sizemore (Lottery Host) and daughter Rochelle<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 5
Blue Rocks Retailer Night<br />
From the Frawley Stadium Skybox Cafe, 30 Delaware Lottery retailers and their guests saw the Wilmington Blue Rocks<br />
take on the Myrtle Beach Pelicans on Saturday, July 9, in Wilmington. Although the Blue Rocks lost a close game, our<br />
fans still had a great time watching the teams battle it out while enjoying complimentary food and beverages!<br />
6<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com
Phillies Game Retailer Promotion<br />
Ten lucky retailers* and their guests got to watch the Philadelphia Phillies clinch the National League East Division<br />
Series Championship on September 17 against the St. Louis Cardinals. And they were treated to transportation to and<br />
from the game and a full dinner buffet in a Bill Giles Suite. What an exciting night!<br />
*Retailers won tickets through our DELAWARE CASH 5® Promotion<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 7
Retailer Holiday Promotion<br />
We’re spreading $10,000 worth of holiday cheer this season!<br />
The Delaware Lottery will be giving away $10,000 in AMEX Gift Cards to<br />
retailers and clerks. A total of 110 gift cards will be awarded. The promotion<br />
will run November 7, 2011, to November 20, 2011.<br />
Watch for more details in your October Retailer Monthly<br />
Mailing Envelope!<br />
The Delaware Lottery Smartphone App<br />
Cha-Ching!<br />
We’ve given players a new way to conveniently get the Delaware Lottery information they want, including<br />
where to find you, the retailer! Introducing the new Delaware Lottery App!<br />
Players can check jackpot amounts, winning numbers, and drawing times—and even find nearby retailers and<br />
join the Players Club—right from their smartphones.<br />
Check out our App for yourself! Go to m.de<strong>lottery</strong>.com to download it today.<br />
Scan me to<br />
get our app<br />
Upcoming POWERBALL® Game Change<br />
More millionaires...Better overall odds…Higher starting jackpot<br />
America’s favorite Lottery game is getting an update, starting January 15, 2012!<br />
• POWERBALL tickets will cost $2<br />
• The starting jackpot will be $40 million estimated annuity<br />
• Jackpot odds for POWERBALL will be 1:175 million (versus 1 in 195.2 million);<br />
overall odds will be 1:31.8 (versus 1:35)<br />
• Second prize (Match 5) is raised to $1 million cash (from $200,000)<br />
• The Power Play feature will be available for an extra $1 per play.<br />
• For that extra dollar, players have the chance to win $2 million cash and 7 other set cash prizes.<br />
8<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com
Introducing…<br />
the New LED Logo Sign<br />
We’ve given our LED logo interior signs a makeover. The newly redesigned signs will be available on a first come,<br />
first serve basis. Contact your field representative today if you’re interested. These hot new signs are going to go<br />
quickly…and there are only 250 of them!<br />
Size: 18” in diameter<br />
Illumination: Back lit with white LED’s<br />
Border: Blue with animation<br />
Face: Silk screen face with UV inks; pop thru letters & graphic<br />
Back: Molded ABS<br />
Brightness: 1300 lux<br />
Hanging hardware: chain, s-hooks, toggle bolts, & eye bolts<br />
Transformer: 12vdc, UL approved<br />
Warranty: 3 years<br />
Keep ‘Em Full Promotion<br />
Since the start of the “Keep’ em Full” program for our independent retailers, we’ve visited over 129 retailers.<br />
Of those 129 visited,107 retailers had all their bins full. Twenty-two retailers had their bins partial full.<br />
To date, over 261 prizes have been awarded. So remember to keep your bins full. You may just be the next<br />
lucky one to receive a prize!<br />
instant games coming soon!<br />
Cash Out (Game 564), 50 Grand (Game 567), Jumbo Bucks (Game 576), Snow Days (575),<br />
Joker’s Wild (578), Cold Cash (577), White Gold (579), and Triple Silver 777 (580).<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 9
Instant Games—<br />
Wheel of Fortune ®<br />
Second Chance Promotion<br />
Did you know there are three ways to win up to $1 million with our<br />
new WHEEL OF FORTUNE ®<br />
Instant Game? And, players can enter<br />
their non-winning tickets for a chance to win 1 of 2 trips for the<br />
chance to play WHEEL OF FORTUNE ®<br />
with Pat and Vanna in Hollywood!*<br />
So when your players pick up this $5 game, be sure to give them a<br />
red Wheel of Fortune informational flyer, and tell them to check out<br />
de<strong>lottery</strong>.com for more details about the Second Chance Promotion!<br />
*Lottery-players only game. Non-broadcast.<br />
DELAWARE CASH 5 ®<br />
Jackpot Selling Bonus<br />
The recent winners of the DELAWARE CASH 5® jackpot<br />
weren’t the only ones who got lucky…<br />
Congratulations to SHORE STOP #250 in Seaford! They<br />
received a $500 CASH BONUS for selling the winning ticket.<br />
(Pictured: Nina Carmean, Manager, Shore Stop #250)<br />
Holiday Closings & Tel Sell Schedule<br />
Holiday Schedule for Instant Ticket Ordering:<br />
Thanksgiving – Monday November 21 and Tuesday November 22nd,<br />
calls and orders will be made and delivered by Wednesday, November 23rd.<br />
Wednesday, November 23rd, Office will be open and receiving calls for orders to be received on Monday,<br />
November 28th.<br />
Christmas – Monday, December 19th – Monday, December 26th, calls and orders will be made and<br />
delivered by Friday, December 23rd.<br />
Friday, December 23rd and Monday December 26th - SGI Tell–Sell Office will be closed.<br />
New Years - Tuesday December 27th – Thursday, December 29th, calls and orders will be made and<br />
delivered by Friday, December 30th.<br />
Friday, December 30th – SGI Tell-Sell Office will be closed.<br />
• New games for January 2012 will be released for start of sales on January 3rd, 2012.<br />
10<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com
TOP<br />
10<br />
RETAILER<br />
UPDATE<br />
Top Ten Delaware Lottery Retailers, June 2011 – August 2011<br />
Congratulations to all of our top ten Retailers for Instant Game and On-Line Game sales in each county!<br />
ON-LINE GAMES<br />
KENT County<br />
Smyrna News & Tobacco<br />
Benbow’s Package Store<br />
Harrington Raceway and Casino<br />
Stop & Shop - White Oak<br />
Stop & Shop - Walker Rd.<br />
One Stop<br />
Shore Stop #255<br />
US Gas & Lucky 7<br />
Beer Wine Liquor<br />
Larry’s Discount Liquors<br />
Smyrna<br />
Dover<br />
Harrington<br />
Dover<br />
Dover<br />
Milford<br />
Dover<br />
Dover<br />
Magnolia<br />
Dover<br />
Instant GAMES<br />
KENT County<br />
Smyrna News & Tobacco<br />
Milford Mobil Corp<br />
US Gas & Lucky 7<br />
One Stop<br />
Stop & Shop - Walker Rd<br />
Royal Farms #139<br />
C igar Cigarette & More<br />
Mike’s Food Market<br />
Royal Farms #51<br />
7-Eleven (#19903)<br />
Smyrna<br />
Milford<br />
Dover<br />
Milford<br />
Dover<br />
Dover<br />
Smyrna<br />
Milford<br />
Milford<br />
Dover<br />
Sussex County<br />
Daily Market<br />
General Store<br />
Bodie’s Market #1<br />
Milford Plaza Cigarette Outlet<br />
Super G #389<br />
Bodie’s Market #2<br />
Bodie’s Market #4<br />
Bodie’s Market #3<br />
Back Bay Tobacco<br />
Delmar Liquors<br />
Lewes<br />
Millsboro<br />
Millsboro<br />
Milford<br />
Millville<br />
Milton<br />
Selbyville<br />
Georgetown<br />
Millsboro<br />
Delmar<br />
Sussex County<br />
Daily Market<br />
General Store<br />
Bodie’s Market #1<br />
Super G #389<br />
Stop & Shop<br />
Milford Plaza Cigarette Outlet<br />
Uncle Willie’s<br />
Shore Stop #294<br />
Milton Liquors<br />
Bodie’s Market #3<br />
Lewes<br />
Millsboro<br />
Millsboro<br />
Millville<br />
Dewey Beach<br />
Milford<br />
Lewes<br />
Fenwick<br />
Milton<br />
Georgetown<br />
New castle County<br />
Tobacco Time<br />
Claymont News and Gifts<br />
Airport News & Tobacco<br />
New Castle Shell<br />
Books & Tobacco, Inc.<br />
Country Farm-Miller Road<br />
Convenient Store<br />
Boxwood Books, News & Tob.<br />
Books & News Plus<br />
Fairfax News<br />
Bear<br />
Claymont<br />
New Castle<br />
New Castle<br />
Wilmington<br />
Wilmington<br />
Wilmington<br />
Wilmington<br />
Newark<br />
Wilmington<br />
New CASTLE County<br />
Tobacco Time<br />
Claymont News and Gifts<br />
Books & Tobacco, Inc.<br />
Books & News Plus<br />
Airport News & Tobacco<br />
Boxwood Books, News & Tob.<br />
Delaware News Center<br />
Convenient Store<br />
Middletown News & Tobacco<br />
Sunoco A-Plus<br />
Bear<br />
Claymont<br />
Wilmington<br />
Newark<br />
New Castle<br />
Wilmington<br />
Wilmington<br />
Wilmington<br />
Middletown<br />
Claymont<br />
de<strong>lottery</strong>.com • Issue 36 TICKET TALK 11
INSTANT Tickets Expiring Soon<br />
Game Name Game NumbeR expiration Date<br />
Pocket Cash 491 October 31, 2011<br />
A Lotto Cash 492 October 31, 2011<br />
Instant Pinball 494 October 31, 2011<br />
It’s Red Hot 498 October 31, 2011<br />
Money Matters 502 October 31, 2011<br />
Double Header 505 November 28, 2011<br />
Triple It 507 November 28, 2011<br />
Red, White & Blue 508 November 28, 2011<br />
Sapphire Blue 7s 517 November 28, 2011<br />
Vacation Cash 512 December 26, 2011<br />
Moneyfall Tripler 476 January 2, 2012<br />
Payback 501 January 2, 2012<br />
Wild Card 509 January 2, 2012<br />
Winning 7s 516 January 2, 2012<br />
Jumbo Bucks 519 January 30, 2012<br />
New Retailers<br />
as of<br />
September 8, 2011<br />
Windsor Market<br />
7-Eleven #34751H<br />
Brookside Package Company<br />
Millsboro Discount Liquors<br />
New Castle Sunoco<br />
7-Eleven #34698H<br />
One Stop Market<br />
Speedy Gas<br />
Chelsea BP<br />
701 Sam’s Market<br />
Country Farm-Kirkwood<br />
896 Shell<br />
Lancaster Sunoco<br />
Mike’s Food Mart<br />
Middletown Sports Lounge<br />
One Stop Food Market<br />
Liberty Gas Mart<br />
Midtown Liquors<br />
TicketTalk, an official publication of the Delaware State Lottery, is distributed periodically to licensed Delaware Lottery Retailers and others<br />
interested in the Lottery’s operations. TicketTalk articles may be reprinted in whole or in part without prior approval by the Delaware Lottery;<br />
however, a credit line is requested. The Delaware Lottery, 1575 McKee Road, Suite 102, Dover, DE 19904, 302-739-5291.<br />
12<br />
TICKET TALK Issue 36 • de<strong>lottery</strong>.com<br />
DOC# 25-07/11/10/10 Printed 10/11<br />
The Delaware Lottery<br />
McKee Business Park<br />
1575 McKee Road, Suite 102<br />
Dover, DE 19904-1903<br />
25–07–001
Change language