Wayfinding Blueprint - Bournemouth

Introduction
In May 2010, Bournemouth
Borough Council commissioned the
Bournemouth Wayfinding Strategy.
Initially starting in the Town
Centre, the study was designed to
examine how an integrated
wayfinding system could be
developed for the town and its
environs.
The strategy, undertaken by
Applied, identified and assessed the
main influencing factors that
affected the legibility of
Bournemouth and proposed a
strategic framework for wayfinding
projects that could be rolled out.
The first projects focussed on
wayfinding schemes for pedestrian,
cycle, vehicular and public
transport integration.
Starting in March 2012, and
working closely with Bournemouth
Council’s Wayfinding Steering
Group, Applied has developed
designs for an on-street pedestrian
and cycle scheme with integrated
public transport connections, and a
vehicular signage scheme.
At the heart of the system was the
creation of a master map that can
be used in all future applications
for wayfinding, on-street, in print
and digital applications, such as
smartphone apps and website
downloads.
A Wayfinding Blueprint for Bournemouth
November 2012
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