Working! Volume 15, No. 1 - Goodwill Industries International

2012 – Volume 15, Number 1
®
People
Gain Skills
for Advanced
Employment
Goodwill ®
Supports
America’s
Heroes
Recognizing 2012
Award Winners

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strengthen communities!
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Table of Contents of Contents
1
4
Educating for Employment
Goodwill is linking people to the educational
preparation, skills training and resources
needed to access well-paying jobs.
Winning through Work
Many of the more than 4 million people
who looked to Goodwill for career services
and related support in 2011 have known
what it’s like to be without work, including
the 2012 Graduate and Achiever of the Year.
Goodwill for America’s Heroes
Through its latest initiatives, Operation:
GoodJobs and Got Your 6, Goodwill is
building on previous successes, as the need
for a continuum of coordinated, integrated
services is at an all-time high.
In the News
Goodwill Expands Capacity to Benefit
Persons with Disabilities in Brazil; Goodwill
Joins Summer Jobs+ Initiative
9
11
brazil
7
Goodwill for Families
Each year, Goodwill Industries International
recognizes outstanding family strengthening
organizations. This year, five agencies became
certified Centers of Excellence.
The Goodwill ® Mission
Goodwill works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to
opportunity, and helping people in need reach their full potential through learning and the power of work.
A Publication of
Goodwill Industries International, Inc.
2012 — Volume 15, Number 1
Working! is published by Goodwill Industries International, Inc.
15810 Indianola Dr., Rockville, MD 20855
© 2012 Goodwill Industries International, Inc. All rights reserved.
Goodwill member organizations may reproduce any portion of this
magazine without permission. Any other reproduction is strictly prohibited
without written permission. To request reproduction permission, call
(301) 530-6500, ext. 5262, or email contactus@goodwill.org. For more
information about Goodwill, or to find the Goodwill nearest you, call
(800) GOODWILL or visit our web site at www.goodwill.org.
Working! magazine now features
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the codes with your smart phone
to find related information.
President and CEO
Jim Gibbons
CCO, Sr. VP of Global Affairs
Kim Zimmer
Managing Editor Contributing Editor
Katherine Michaud Mandy Mikulencak
Writers
Melissa Egan
Lauren Lawson
Art Director
Thomas Roszkowski
Layout
Molly Huelbert
Printing
Dartmouth Printing
Company
Hanover, NH
On the cover:
Joanna McVicker
Goodwill Industries
of Monocacy Valley
Photo by:
Thomas Roszkowski
I

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Educating for Employment
Educating for Employment
Individuals Prepare for Good-Paying, Middle-Skill Jobs
BY MELISSA EGAN
The United States has seen some improvement
after a two-year recession, and middle-skill jobs
are a bright spot on an otherwise bleak employment
horizon. Defined as jobs requiring more than a high school
diploma but not a four-year degree, these positions
continue to comprise the largest segment of jobs in the
U.S. economy, according to the National Skills Coalition.
Goodwill Industries ® links people to the educational
preparation, skills training and resources needed to access
well-paying jobs, including positions in banking, information
technology, retail, health care and more.
Certification, On-the-Job Training
Boost Employment Success
In Maryland, a partnership among Goodwill Industries of the
Chesapeake (Baltimore), Anne Arundel Community College,
and local nonprofit Art with a Heart provides merchandising
education for youth. Started in July 2010, the program prepares
participants for a customer service skills certification exam
from the National Retail Federation. At the same time, students
acquire on-the-job retail experience.
Deidre Webb, a program manager at the Baltimore Goodwill,
says eligible participants take part in a rigorous 12-week curriculum.
Three days a week, a community college instructor teaches the
customer service curriculum from a Goodwill satellite office in
Baltimore. Twice a week, Goodwill staff members impart life
and job readiness skills. On these days, students also go to Art
with a Heart to work on projects emphasizing teamwork, collaboration,
and community beautification and ownership. They create
large mosaics commissioned by area institutions as well as
other saleable art. Students also have access to a Goodwill
case manager, who helps them and their families with various
barriers to work such as lack of transportation and child care.
Art with a Heart participants gain valuable work and life skills
during an intensive 12-week customer service curriculum.
At Art with a Heart, participants work on projects emphasizing teamwork,
collaboration, and community beautification and ownership.
Educating for Employment
1

Educating for Employment
Educating for Employment
“For Goodwill, we’re achieving our mission, not just in serving young people, but
in providing services to their families.”
— Diedre Webb, Program Manager, Goodwill Industries of the Chesapeake
In the fifth week of the program, participants begin spending
eight hours a week in a Goodwill store practicing the retail
and customer service skills they’ve learned. The last step is
a one-hour certification exam, administered at the Goodwill.
Following certification, individuals have gained employment
in retail, transportation and dietary services — some earning
as much as $10 to $14 an hour.
The program has also brought numerous benefits to each of
the partners. “It gives Anne Arundel Community College and
Art with a Heart more exposure to the community. It also gives
Art with a Heart a ready pool of young people to work with,”
Webb says. “For Goodwill, we’re achieving our mission, not
just in serving young people, but in providing services to
their families.”
Formerly Incarcerated Youth Transition
to Educational Opportunities
At Goodwill Industries of North Louisiana (Shreveport), a
partnership with an area community college helps young people
who have been incarcerated make the transition from taking their
General Educational Development (GED) exam to entering a
two-year college program.
The Goodwill offers a literacy class twice a week, during which
an instructor from Bossier Parish Community College tutors
students on the Test of Adult Basic Education (TABE). The tool
assesses the student’s current educational level in the areas of
reading, math, language and spelling, and must be passed before
students can take the GED.
“We bridge the gap from kids getting out of jail to taking the
GED,” says Lindsey Leith, the Goodwill’s reintegration program
supervisor.
Once they have passed the level “A” TABE test, students
become eligible to attend GED classes at the community
college. Upon enrollment in the college’s middle college
program, students receive instruction on passing the GED
exam and can begin taking general college courses that are
required of any degree seeker.
Goodwill Industries International recently launched its
Community College/Career Collaboration (C 4 ) initiative,
which works to move people into middle skill jobs.
A joint venture among Goodwill ® , the American Association
of Community Colleges, the Aspen Institute,
and Jobs for the Future, the initiative aims to boost
college and career success for adults with low incomes
by documenting, promoting and replicating successful
models throughout the Goodwill and community
college networks.
“C 4 is all about community colleges and Goodwill
agencies building intentional and sustainable partnerships
that better equip local workforces,” says Bradford
Turner-Little, director of mission strategy for Goodwill
Industries International.
2
Educating for Employment

Skills Assessment Key to Future
Career Decisions
Goodwill Industries of Lower South Carolina (Charleston)
claims its own unique partnership with the South Carolina
Adult Education program. The Goodwill has partnered with
several county adult education programs — the most recent
in North Charleston — to offer a diverse array of services to
people looking for jobs or wanting to further their education.
Sharing space at five of the Goodwill’s JobLink Centers, the
county adult education program offers Work Keys certification,
Work Core Employability Skills training and GED preparation.
Work Keys is a job skills assessment tool that determines the
level at which employees can learn; it is increasingly used by
large manufacturing firms and some hospitals. The Work Core
Employability Skills training teaches students work skills such
as the importance of proffessional dress and grooming, punctuality,
and proper workforce behavior. The adult education programs
offer the GED preparation course every six weeks.
“[The partnership] allows us to reach more people and coordinate
activities better,” says Jim Hughes, the Goodwill’s vice
president of mission services for the Southern region. “Each
of us is doing what what we do best.”
Goodwill Industries of Lower South Carolina offers several
programs to help adult learners gain middle-income jobs.
“Goodwill is building intentional and sustainable partnerships that better equip
local workforces.”
— Bradford Turner Little, Director of Mission Strategy, Goodwill Industries International
Educating for Employment
3

Winning
throughWork
For more than 100 years, Goodwill ® has
assisted people who have a hard time
finding jobs due to disabilities, poverty, or
lack of education and work experience. On
these pages, you’ll meet the 2012 nominees
and winners of the Goodwill Industries
International Graduate and Achiever of
the Year Awards. These individuals have
learned the difference a good job can make
in their lives, the lives of their family
members and the community at large.
They are just a few of the more than four
million people who looked to Goodwill
Industries ® for career services and related
support in 2011.
4
Winning through Work

Winner 2012 Kenneth Shaw
Graduate of the Year: Joanna McVicker
Visitors to Maryland’s Frederick Visitor Center may catch sight
of a young woman cheerfully restocking brochures or answering
tourists’ questions. They’d never guess that Joanna McVicker, age
23, sustained a brain injury as a child that affects her cognitive
functioning to this day.
McVicker has lived with her disability since age 4 when she was
kicked in the head by a horse, and she wasn’t always aware of the
resulting cognitive delays that caused difficulties in school and later
in the workplace. She only knew she had trouble holding jobs and
obtaining promotions.
Only when she was referred to the Acquired Brain Injury (ABI)
program at Goodwill Industries of Monocacy Valley (Frederick,
MD) did she learn strategies to be more effective in her work
and personal lives. During the eight-week program, she learned
how to organize her thoughts and work assignments, how to
manage stress on the job, and how to communicate with
co-workers, among other life skills.
When a job became available at the tourism office, a Goodwill
job developer knew McVicker would be a perfect fit. After a
tour and interview, she landed a job that complements her skills.
“For the first time, I feel empowered in my life,” she says.
Graduate of the Year Nominees
Azziale Arnold
Columbus, OH
Valencia Dixon
Tyler, TX
Nyghee Pollard
Atlanta, GA
Kristy Ballew
Macon, GA
Michael Elsey
Des Moines, IA
Dustin Broshar
Eugene, OR
Joette Estep
Huntington, WV
Gradlin Davenport
Shreveport, LA
Calvin Okeson
Fredericksburg, VA
Winner
2012 Achiever of the Year: Jim Barnette
Jim Barnette, age 49, is legally blind and has mild quadriplegia as
a result of a cerebral hemorrhage in infancy. He describes himself
the way those around him depict him: happy and successful.
Barnette first came to Goodwill Industries of the Columbia
Willamette (Portland, OR) when he was 40. He originally worked
in the production and contracts department, but after spending
some time on the floor of a retail store, he was hooked and asked
for a transfer.
“I had to try out for two weeks to see if I could handle it. They
always let me try new jobs. They didn’t tell me ‘no’ just because I’d
never done it before,” Barnette says. “And I was earning enough
money to go shopping for albums. That’s my life — music.”
Today, Barnette has a number of duties, from sorting donations
and staffing dressing rooms to stocking shelves and displaying
merchandise.
“He was determined to become a fully integrated employee,”
says Director of Vocational Services Cheri Folk. “And, with the
support of Goodwill staff, he’s definitely achieved that objective.”
Today, Barnette requires very little supervision, and his confidence
has soared. “Things are really good for me,” he says. “I have
a girlfriend who is perfect for me, I have a job, and I earn money.
I wish I would have found Goodwill sooner.”
Achiever of the Year Nominees
Gabi Argotti
Pittsburgh, PA
Francis Edwards
Shreveport, LA
Patrick Leasure
Frederick, MD
Daniel Watson
Atlanta, GA
Roger Brooks
Dayton, OH
Robert Grau
Des Moines, IA
Richard LeCount
South Bend, IN
Gloria Ann Wiggins
Savannah, GA
Sarah Carter
Eugene, OR
Eureeka Jackson
Macon, GA
Rafael Munoz
Lorain, OH
Tyrone Coleman
Phoenix, AZ
Vic Lamont King
Indianapolis, IN
Amber Thompson
Fredericksburg, VA
Winning through Work
5

Goodwill for Families for Families
Centers of Excellence Recognized for Putting Family First
BY MANDY MIKULENCAK
Over the last decade, the Annie E. Casey Foundation has funded a number of programs to increase the capacity of Goodwill
Industries ® to take a holistic, family-centric approach to service delivery. In 2011, Goodwill Industries International
launched a new award — the Family Strengthening Center of Excellence Award — to commemorate the 10th anniversary
of its partnership with the Casey Foundation.
The awards showcase Goodwill ® agencies that integrate family strengthening strategies throughout their organizations and in
programs for both their employees and program participants. The 2011 recipients are Goodwill Industries of Lane and South
Coast Counties (Eugene, OR); Goodwill Industries of Upstate/Midlands South Carolina (Greenville); Goodwill Industries of
Southwest Florida (North Fort Myers); Goodwill Industries of San Antonio (TX); and Goodwill Industries of Northwest North
Carolina (Winston-Salem).
These agencies demonstrate that there are innumerable
ways to become a family strengthening organization. Each
Goodwill drew inspiration from different sources and tailored
services to the communities and people they serve, but there
were common threads that contributed to their successes.
Targeted Partnerships
By working with strong partners that complement Goodwill’s
core competencies of job placement and employment services,
agencies build capacity and provide holistic services through
resource sharing. One example comes from San Antonio, TX.
Through a partnership with Alamo Community Colleges, Good
Careers Academy offers a tuition-based educational program
where students earn certifications in eight fields. Currently, the
following certifications are offered: nursing assistant, pharmacy
technician, medical front office, medical coding, medical
assistant, computer support specialist (A+ and Network+) and
accounting payroll clerk.
In San Antonio, TX, Good Careers
Academy offers a tuition-based
educational program where students
earn certifications in eight fields.
Sue Howell studies for her certified nursing assistant exam
through the Good Careers Academy.
6 Goodwill for Families

A Focus on Human Resources
Goodwill agencies reported that they provide employees with
benefits to improve their professional and personal well-being
and widen the safety net when staff members face financial
or personal challenges. For example, the Goodwill in Winston-
Salem, NC, beefed up its benefits to include a new Employee
Emergency Assistance Fund that provides up to $1,000 to
staff members experiencing catastrophic events; a scholarship
fund providing $1,000 awards each year to the dependents of
employees; and expansion of Volunteer Income Tax Assistance
services so that more staff can have their taxes prepared for free.
The Goodwill’s board of directors also recently quadrupled
tuition reimbursement from $500 to $2,000 a year and authorized
an increase in pension contribution from 8 percent to 10 percent
of salary each year.
The Goodwill in Winston-Salem, NC,
provides employees with assistance that
widens the safety net when staff members
face financial or personal challenges.
Cindy Saboe,
at right, is getting
a handle on her debt
with help from Mark
Brauer, Prosperity Planner
with the Eugene, OR, Goodwill.
Building on Current Successes
The Goodwill Centers of Excellence are adept at evaluating
what works and doesn’t work within their organizations, and
then visioning next steps, including how to fund family strengthening
activities. The Eugene, OR, Goodwill built on the success
of its Job Connections program by introducing the concept of
a Prosperity Center. The agency secured a two-year grant of
$150,000 to fund a program where individuals could maximize
their employment potential and develop assets to feel more
financially secure. Two dedicated Prosperity Planners work
one-on-one with members of the center to develop goals and
long-term plans to meet them.
The Eugene, OR, Goodwill built on
the success of its Job Connections
program by introducing the concept
of a Prosperity Center.
Tanika Hawkins, at right, Career Connections manager at the
Goodwill in Winston-Salem, NC, counsels Lonnie Nesmith, on
how to better manage his finances.
Goodwill for Families
7

Goodwill for Families for Families
Ongoing Communication
with Employees
While the Goodwill in North Fort Myers, FL, previously offered
a number of benefits that fall under the family strengthening
umbrella, its leaders felt they could do more. The “How’s Life
Committee” — comprising staff members from each department
— uses surveys and focus groups to engage employees
and identify pressing needs, such as financial planning and child
care. Based on the feedback received, the Goodwill made
changes. For example, the agency has committed $50,000 to a
child care fund in 2012, which the State of Florida will match.
So far, up to 20 staff members have expressed interest.
Promoting from Within
Goodwill has long valued employees as one of its greatest
resources and sees value in developing talent in-house. The
Greenville, SC, Goodwill established a framework for its
employees who demonstrate leadership skills to be better
positioned for supervisory or management roles. The Junior
Leaders Academy trains employees in leadership success,
conflict management, team building across departments,
business ethics and time management. As job opportunities
become available, Goodwill leaders may encourage graduates
of the academy to apply. The Goodwill aims to fill 50 to 70
percent of its vacancies internally.
The Goodwill in North Fort Meyers,
FL, formed the How’s Life Committee
and is responding to employee
suggestions, including establishing a
child care fund.
Tina Pressley, a corporate trainer, leads a Junior Leaders Academy
workshop with Greenville Goodwill staff members (from
left) Sue Borho, Kendra Saxon and Eu-nice Plummer.
The Junior Leaders Academy in
Greenville, SC, is a resource to
develop in-house talent.
Joyce Rivera, a branch manager at Sun Trust Bank, leads a
financial literacy course for North Fort Myers Goodwill
employees Mary Lavelle and Charrisa Comerota.
8 Goodwill for Families

America’s Goodwill for America’s Heroes Heroes
Returning Heroes Overcome
Job Obstacles
BY LAUREN LAWSON
Nearly one in three Americans who served their
country in distant lands cannot find jobs here at
home. The staggering unemployment rate among veterans
who served in Iraq and Afghanistan — currently at 29
percent — is just one of the reasons Goodwill Industries ®
ramped up its efforts to help returning military service
members and their families.
At least 1 million men and women are scheduled to leave
military service in the next five years and join the more
than 22 million veterans who live in the United States today.
While not every veteran faces obstacles to rejoining the
workforce, a substantial number return with physical disabilities
such as traumatic brain injury, and psychological
disabilities such as post-traumatic stress disorder, while
others face substance abuse and homelessness. Veterans
also endure long waits for benefits and other supports,
which can keep them from building successful non-military
careers and supporting their families.
Last year, through an initiative called Goodwill for America’s
Heroes and Their Families, Goodwill ® provided employment
placement services and other community-based programs
to more than 44,000 veterans, military spouses and their
families, hiring more than 1,000 of these individuals into
Goodwill employment.
Now, two other initiatives — Operation: GoodJobs and
Got Your 6 — will build on those successes at a time
when the need for a continuum of coordinated, integrated
services is at an all-time high.
Operation: GoodJobs
Administered by Goodwill and funded by a $1 million grant
from the Walmart Foundation, Operation: GoodJobs empowers
military veterans with the tools they need to find employment,
advance in their careers and ensure long-term financial stability
for their families.
The program targets three key markets through 2013: Austin
and Houston, TX, and Tacoma, WA. Together, Goodwill and
the Walmart Foundation will collaborate with a broad array
The unemployment rate among veterans
who served in Iraq and Afghanistan is a
staggering 29 percent.
of community partners, including business, government and
faith-based organizations, to assist veterans and their families
with job training and placement. Goodwill will also plan for
each participant’s continued success by designing individualized
plans that support the needs of his or her entire family.
Goodwill for America’s Heroes
9

America’s Goodwill for America’s Heroes Heroes
Participants in Operation: GoodJobs receive complete career
assessments as well as development plans that address a range
of family needs, from basic needs like nutrition, shelter and
child care, to specific job training identified in the assessment
process. Often, prior military service can count as training or
work experience toward future employment.
“By convening, collaborating with and leveraging strategic
partners in the community, Operation: GoodJobs provides the
necessary career counseling, résumé help and skills training
that veterans need,” says Wendi Copeland, vice president of
mission advancement for Goodwill Industries International.
“More importantly, employers can realize veterans’ skills and
talents and match those skills with available jobs.”
At least 1 million men and women are scheduled to leave military service in the next
five years and join the more than 22 million verterans who live in the U.S. today.
An activation partner — a nonprofit organization that is a subject
matter expert in its field — leads each pillar. Activation partners
establish a set of goals that can be identified, measured and
reported. The goals will be made public and provide the campaign
with specific, substantial benchmarks. Goodwill will work in
tandem with partners from all six pillars. The collective goal
of these partners is to prepare and place 500,000 veterans in
sustainable employment over the course of the campaign,
which ends in 2014.
Got Your 6
Launched in May, Got Your 6 is a campaign led by the entertainment
industry and national nonprofits designed to spark
a new conversation in America: one in which veterans and
military families are perceived as both leaders and civic assets.
Got Your 6 seeks to connect Americans with veterans and
military families to build relationships that will aid transition,
foster leadership and reinvigorate communities. The campaign
focuses on the six pillars of reintegration: jobs, education, health,
housing, family and leadership.
In combat, Got Your 6 means, “I’ve got
your back; I’m covering you.”
Nearly every major Hollywood entertainment studio, broadcast
and cable network, talent agency, and guild are involved with
nearly two dozen top-tier national nonprofit and government
organizations. Public service announcements feature popular
actors like Tom Hanks, Alec Baldwin, Sarah Jessica Parker,
Bradley Cooper and Matt Damon, among others.
“We all owe a debt of service to our military veterans and their
families,” says Jim Gibbons, president and CEO of Goodwill
Industries International. “Veterans still have a lot to give us. They
have crucial leadership skills and other assets that will help them
succeed in civilian life and contribute to their communities at
home.”
View the PSA by scanning this
code with your smart phone
or visit www.gotyour6.org.
10 Goodwill for America’s Heroes

In the News News
Goodwill Expands Capacity to Benefit Persons with Disabilities in Brazil
Goodwill Industries International has
announced it will partner with AVAPE,
a workforce development leader in
Brazil that provides services to people
with disabilities and others with challenges
finding employment. The capacitybuilding
project, known as Goodwill
Brasil, will be supported with funding
from the Caterpillar Foundation over
the next three years in the amount of
$500,000.
Nearly one-third of Brazil’s population
currently lives in poverty, and serious
environmental challenges are mounting.
To help address these challenges,
Goodwill will equip AVAPE with the
tools and systems needed to operate a
sustainable donated goods retail enterprise.
The money that AVAPE earns
through these operations will allow the
organization to increase its capacity to
provide job training, employment and
additional support services to people with
disabilities, youth at risk for delinquency,
and others in Brazil who are having
difficulties gaining employment.
Despite the Brazilian government’s
attempt to mandate that businesses
hire persons with disabilities, the
latest government study reports that
the disability hiring quota law is less
than 24 percent fulfilled. Goodwill
Brasil will help adequately train this
population on a large enough scale to
meet the growing need.
“As a proven, environmentally sound
social services model that conserves
national resources while providing
employment opportunities for people
with disabilities and disadvantages,
Goodwill is providing AVAPE leaders
with the tools to launch, sustain and
grow sites that will serve vulnerable
populations in Sao Paulo, Brazil,” says
Jim Gibbons, president and CEO of
Goodwill Industries International.
“The aim is to continue to expand
these services to other cities over the
next few years.”
For more information, visit
global.goodwill.org
Goodwill Joins Summer Jobs+ Initiative
Goodwill Industries International is
committed to expand job opportunities
for youth as a nonprofit partner of the
White House Summer Jobs+ initiative.
The White House launched the initiative
to provide pathways to employment for
youth who are from low-income families
or who face disadvantages to finding
employment and related opportunities.
This year, Goodwill ® is expanding
services for youth at the beginning of
their careers. Goodwill is committed to
hiring 1,200 youth ages 16-24, providing
more than 3,200 young people with life
skills services and more than 2,300 with
work skills. Almost 2,000 youth will
be engaged in learn-and-earn services.
Thousands more will receive virtual
career mentoring and exploration services.
“The youth of today are not just the
leaders of the future; they also have the
potential to be the leaders of the now,”
says Jim Gibbons, president and CEO
of Goodwill Industries International.
“Goodwill’s pledge to Summer Jobs+
reflects our demonstration to youth to
utilize their untapped skills and leadership,
and complete their educations, attain jobs
and transition into productive careers.”
In the News
11

DONATE, PLAY & WIN
Start off the new school year helping
others in need. Join Family Circle in
supporting the Donate Movement,
powered by Goodwill ® . Your donations
to Family Circle and Goodwill’s
Back-to-School Clothing Drive provide
job training, youth support services and more for people
in your community. The Donate Movement challenges
all of us to donate responsibly.
Teach your kids how to tell the difference between
what to recycle and what to donate with Goodwill’s
Donation Match Game.
Sponsored by:
REAL
parents
REAL
answers
.com
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* Enter to win at Facebook.com/GoodwillIntl; subject to official rules. No purchase necessary to enter or win. “Donate, Play & Win” sweepstakes begins August 1, 2012, and ends September 4, 2012.
Sweepstakes entries must be received by 11:59 p.m. (eastern), on September 4. Open to legal residents of the United States and Canada. One entry per Facebook account. Void where
prohibited. Sponsored by Goodwill Industries International. Prizes awarded by Meredith Corporation.