Examples - Indiana University Alumni Association
Examples - Indiana University Alumni Association
Examples - Indiana University Alumni Association
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IU Primary Colors<br />
IUAA embraces <strong>Indiana</strong><br />
<strong>University</strong>’s official colors,<br />
cream and crimson—key<br />
components of the IU brand.<br />
They are the primary colors<br />
for use by all IU-administered<br />
campuses and should<br />
be dominant in all materials.<br />
The IU brand uses a secondary<br />
palette, offering broader<br />
artistic freedom. IUAA complies<br />
with this color family.<br />
PRIMARY PALETTE WITH ACCENTS<br />
IU CRIMSON<br />
PRINT PANTONE 201<br />
C0 M100 Y65 K34<br />
WEB HEX #7D110C<br />
IU PRIDE<br />
PRINT PANTONE 188<br />
C12 M95 Y59 K54<br />
WEB HEX #663334<br />
IU SCARLET<br />
PRINT PANTONE 202<br />
C10 M97 Y61 K48<br />
WEB HEX #822433<br />
IU PASSION<br />
PRINT PANTONE 199<br />
C0 M100 Y65 K0<br />
WEB HEX #D00031<br />
IU GRAIN<br />
PRINT PANTONE 7503<br />
C10 M15 Y45 K28<br />
WEB HEX #A79E70<br />
IU WHEAT<br />
PRINT PANTONE 7502<br />
C0 M8 Y33 K10<br />
WEB HEX #D3BF96<br />
IU CREAM<br />
PRINT PANTONE 7500<br />
C1 M5 Y23 K3<br />
WEB HEX #E1D8B7<br />
IU CORN SILK<br />
PRINT PANTONE 7501<br />
C0 M4 Y20 K7<br />
WEB HEX #DBCEAC<br />
Jump to: GOALS & AUDIENCE BRAND VOICE VISUAL ASSETS DESIGN ELEMENTS EXAMPLES<br />
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