INSPIRE CREATIVE ENTREPRENEURS [I.C.E]
F A S H I O N & S T Y L E
WITH NICKY HILTON
A BILLIONAIRE’S STORY - FRED MOUAWAD
THE FASHIONABLE MELANIE IGLESIAS
DREAM BIG AT JADE MOUNTAIN
THE SMOOTH SOUND OF LAURIANA MAE
T H E W O R L D ’ S M O S T F A S H I O N A B L E B U S I N E S S M A G A Z I N E
Two E Bar/Lounge
Blending classic elegance with modern mixology
Two E Bar/Lounge at The Pierre, A Taj Hotel, New York
2 East 61st Street at Fifth Avenue, New York, NY 10065
INSPIRE CREATIVE ENTREPRENEURS [I.C.E.] VOL 21
FASHION TO LIVE FOR
Fall Forward 3
Be the Best Dressed in the Room 10
Three Looks for an Entrepreneur 22
Anita Patrickson 17
Flirting with Fall 47
Anita Patrickson 17
Fresh Faces 60
Touch of Couture 70
Melanie Iglesias 52
Katherine Bailess 54
Jillian Rose Reed 56
Lauriana Mae 58
ENTREPRENEURS TO WATCH
Fred Mouawad 16
Anita Patrickson 17
Byron Lars 19
Jamie Gottschall 20
THINKING OUTSIDE OF THE BOX
Nicky Hilton 74
BEAUTY + FITNESS
Stay in Shape 64
Fall Blossoms 65
Beauty Trends 68
Samuel Gonzales 25
Justin Coale 26
Lincoln Heller 27
Corporate Central 45
Rose Smith 46
TRAVEL | EAT. STAY. CHILL
Jade Mountain 80
St. Lucia 84
BUSINESS + TECHNOLOGY
6 Things to Know... 30
3 Innovators in Business in Alleywire 31
Must Read 32
Accelator Program 34
Gift of Wonder 36
Kickstarting Innovation 37
Tech Toys 39
Wearable Technology 42
Chef Luis Dominguez 88
Sue Phillips 89
John Solo 90
Chantelle Fraser 91
Charm Management 93
Peter Popps 94
Bags that Jump 96
Fashion Week 2015 Spring Preview 97
FASHION TO LIVE FOR
Photography - Brandon Hart
Makeup & Hair - Faye Smith
Styling - Florence Leung
Model - Dakota Fellows
RAINE MAGAZINE - VOLUME 21 5
INSPIRE CREATIVE ENTREPRENEURS [I.C.E.] VOL 21
Nova Lorraine - Founder, Creative Director & Editor in Chief
Marilyn Wilson - Senior Editor
Derron Forrest - Business Development
Janet Igah - Style Editor
Kristopher Johnson-Hoyle - Sr. Associate Editor
David J. Freschman
Photographer – Luis Guillen
Rita Vinieris gown, Pico earrings and cuff.
NEW YORK * LA * SAN FRANCISCO * MIAMI
PO BOX 3021
Windermere, FL 34786
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WELCOME TO RAINE MAGAZINE
Fall is here! Who doesn’t like the smell of autumn leaves
or the feeling of a crisp breeze that this glorious season
brings. After all, it’s the dawn before the holidays and the
first snow fall.
It’s an exciting time for everyone, especially those that
anticipate the end of a great year or the beginning of an
amazing one yet to come. We are thrilled to bring you
another labour of love - our Fall Fashion and Style issue,
featuring Nicky Hilton. Nicky, although a little shy, doesn’t
hold back when it comes to business and style. With
fashion being the love of her life, Nicky introduces an easy
guide that will help you bring style into your wardrobe
365 days a year - with no fuss and no big bank accounts
As you know, style goes beyond clothes. Read on and
discover some of the most stylish businesses, accessories,
technology and of course, exotic destinations around the
world! When you are done getting caught up on all the
newest “must knows” - don’t be shy; if you haven’t already,
subscribe and tell a friend!
FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY
what you don’t know
MEET SHARK TANK’S
ROCK & ROLL IS REBORN
Founder and Editor
D I S C O V E R T H E C R E A T I V E A N D U N C O N V E N T I O N A L E N T R E P R E N E U R
FASHION TO LIVE FOR
FASHION TO LIVE FOR
Photographer: Pitr Serafin; Stylist: Cezary
Glusniewski; Model: Caro Niemiec @ AS
Management; Make Up: Karolina Rodak; Hair:
Jaroslaw Peczek @ Effectownia Hair Design;
Assistant: Peter Blaszczyk
Blouse: Sylwia Karin; Skirt: Siccone; Bag: Kazar;
Heels: Kazar; Jewelry: Lewanowitz
Top: Siccone; Jacket: ModaPolska; Vintage Shorts: Sylwia Karim; Jewelry
RAINE MAGAZINE - VOLUME 21 11
Top: Sylwia Karin; Skirt: Sylwia Karin; Sunglasses: Mami;
Dress: KasKryst; Belt: KOD; Necklace: Lewanowitz
Opposite: Suit: KasKryst; Necklace: Lewanowitz
RAINE MAGAZINE - VOLUME 21 13
5 ENTREPRENEURS TO WATCH
ENTREPRENEURS TO WATCH
GET TO KNOW BILLIONAIRE FRED MOUAWAD
Billionaire Fred Mouawad is a global citizen, portfolio entrepreneur, and fourth
generation Co-Guardian of Mouawad, the family jewelry business. If being a
driven entrepreneur wasn’t enough, Mouawad might best be known for his
company’s involvement in creating seven diamond-studded bras for Victoria
Secret, ranging in price from $7 million to $12 million. Several of his luxury
undergarments grabbed Guinness World Records for being the most expensive
lingerie ever made.
The parent company, Synergia One
Group, operates in 16 countries across
several industries including gems and
jewelry retailing, diamond manufacturing
and wholesaling, watchmaking, food
service development and franchising,
food development and manufacturing,
interior design, IT development and
consulting, publishing and trade shows,
and private equity.
His new venture,Taskworld, is a task
management platform that not only
keeps his teams organized, but also is the
first to provide accurate, metric-based
performance evaluations on assignments.
The platform provides managers and
employees easy access to the status of
assigned projects and tasks. The cloudbased
platform also equips managers
with evidence-based feedback, making
employee reviews more accurate and
non-disputable. Furthermore, Taskworld’s Android and iOS apps help business
travelers manage their employees from remote locations.
RAINE: What has been the greatest challenge that you have overcome in your
career as an entrepreneur?
MOUAWAD: When starting a new venture, you will always encounter skeptics.
The skepticism can come from all around, be it from customers, suppliers,
employees, or even partners. The key in a start-up is keeping to your vision
while still being realistic. It is important to be able to make adjustments based
on the reactions of the market place. It’s about finding ways to achieve tangible
results, moving from uncertainty to foolproof concepts in stages. I also feel that
celebrating the small wins is important in validating the venture and figuring
what to do next. I learned early on that when businesses go astray it’s seldom
because of the idea, it’s either because the capital funding was underestimated
or the people on the team did not have the right capabilities. The right idea, with
enough capital, and the right team are the core ingredients to success.
RAINE: You surround yourself with exceptional talent. What qualities do you
look for when adding members to your team?
MOUAWAD: I look for belief in the Company vision. Is the person really passionate
about their contribution and how the company is making a positive impact in the
world? Are they eager to learn and grow? How eager is the person to work on
self-improvement and what is their drive for continuous improvement? It is also
important to look for intelligence and aptitude. Intelligent people have a higher
capacity for learning, adjusting, and contributing. Expertise is also a significant
quality. In certain functional areas, it’s important for the team to have deep
expertise to add value, but if the expertise can be taught then we make sure to
provide great training to those with aptitude. High energy is vital to get things
done, and energize others on the team, as it’s contagious. Without
positive energy, execution falls flat. Honesty and integrity are
also factors to consider. Dishonest team members always
end up causing damage. Once trust is lost, I find it
extremely difficult to put my faith in a person.
RAINE: How do you feel Taskworld answers the
need to a problem?
MOUAWAD: Taskworld answers the need
for several problems that managers have
to deal with on a daily basis. It helps
managers organize their work so that they
save time. It helps create accountability
within teams as clear delegation can be
established and people are held responsible
for their work. Consolidation is achieved
as Taskworld enables managers to keep all
information pertaining to a task in one location. It
improves the follow-up process as all those involved
in a task are notified of any changes. Evaluation is
made easy as there is an established method of gauging
performance that can be used by managers to give evidencebased
feedback. This is very important as timely feedback gives team members
the opportunity to adjust their performance, driving continuous improvement.
Taskworld also improves visibility within teams as everyone is on the same page
and has the same information.
RAINE: How would you say that Taskworld is different from
other time management programs that are available?
MOUAWAD: The feature of Taskworld that sets it apart
from other task management tools is its performance
metrics capability. We allow managers the ability to
provide immediate feedback upon completion of a
task with a star rating system for a performance quality
assessment and an on-time completion percentage that
indicates the team member’s efficiency level.
RAINE: You have continually succeeded at developing great products. What is
the key to developing products that add value the people and businesses that
will use them?
MOUAWAD: It is important to have deep empathy with what the customer
values so you can anticipate their requirements. To develop great products
there needs to be an understanding of the problems you solve or how the
company is adding value to consumers relative to its competitors. In all my
portfolio companies we put customers at the center. We try to understand what
the customer needs and what could delight them beyond their expectations.
We also build a culture in our organizations that is very customer-centric.
Whenever we plan, we keep customers in mind and give priority to the projects
that add the most value to customers.
RAINE: If you could only choose one experience in your life that has helped to
define who you are, what would that be?
MOUAWAD: I would say that the experience of growing up in a boarding school
in Switzerland with 300 other students coming from 50 different countries was
a big influence on me. I have been fortunate enough to live around multiple
cultures, getting the value of perspective when it comes to people and
understanding them. I believe this has led me to start ventures with a global
scope from the outset. I don’t like to be confined and love the freedom to do
business across boundaries.
RAINE: Who has been the biggest inspiration to you on your journey as a
MOUAWAD: I am an avid reader and am inspired by many entrepreneurs.
The traits that I admire the most are resilience and the ability to bounce back
from any setback. I respect those with the courage to move forward, and the
persistence to trying again with intelligence. Entrepreneurs that have failed and
succeeded and continue playing the game for the love and passion of building
a business from scratch inspire me.
My father has clearly been a big influence in my life. I have observed him run
his businesses and learned
a great deal from the way he
RAINE: If could redo just one
thing in your professional life
what would it be and why?
MOUAWAD: I don’t think
I would change much. If I
were to give myself advice,
it would be, “Do fewer things
and work less. There are
many other hobbies and
ways to get satisfaction out
of life than working hard in
trying to develop and grow
all the companies in your
We only have one life, and
it’s a journey of continuous
discovery and learning. I
have clearly experimented
and learned a great deal and
continue doing so. I have
been very fortunate for all the
experiences I have gained in
my life on both the academic
and practical side.
RAINE: What are your words of wisdom to other entrepreneurs?
MOUAWAD: Stay hungry, be courageous, and make wise decisions. Staying
hungry is critical. Getting complacent is easy, especially if an entrepreneur
experiences success early on. Success is temporary, so it’s important to
constantly push to drive continuous improvements. Courage is required for
anyone trying to start a business. There are so many uncertainties, so it’s
important to focus on doing and worry less about the probability of success.
Trying to make wise decisions is important because as entrepreneurs our
success depends on the key decisions we make throughout our journey. When
you’re younger, making wise decisions requires that you seek the guidance of
and listen intently to wiser people. It’s amazing how much you can learn from
others by asking the right questions and listening rather than naively making
Images courtesy of Synergia One Group
RAINE MAGAZINE - VOLUME 21
ENTREPRENEURS TO WATCH
NO LIMITS FOR CELEBRITY STYLIST
Photos by JSquared Photography
Originally raised in South Africa, renowned Celebrity
Stylist, Anita Patrickson has traveled extensively,
gaining experience across a multitude of cultures
and lifestyles, which has been vital aid to her eclectic
and individual fashion aesthetic. Having had a natural
ability to fashion and style, she made her home in Los
Angeles. Shortly after, Condé Nast secured her as the
Assistant West Coast Editor for Allure magazine.
Eventually, Anita broke away to pursue a freelance
career. She has dressed celebrities
ranging from Emma Watson and
Julianne Hough to Emmy Rossum,
Rachel Bilson, Nina Dobrev,
Chanel Iman, Taylor Kitsch and
Chris Colfer and regularly styles
the covers and editorial pages of
Elle, Instyle, Vanity Fair, Esquire,
Glamour and many more.
Most recently, Anita has
branched into television, film and
commercials, working with brands
and on successful campaigns
along with big networks and
studios like Paramount and
Anita appears regularly on
America’s Next Top Model,
Access Hollywood, Popsugar
and E!. She has hosted various
design and style shows like
‘Designer Spotlight’ as well as
representing big brands like Target
in their popular ‘Back to School’
RAINE: What advice would you
give another stylist that is trying to
break into the fashion industry?
PATRICKSON: Be resourceful and
stick it out. Those people that stick
out that last little bit, are those that
make it in the end. Also, being a
people person and saying: “yes”
to things and being able to make
it to happen rather than seeing the
RAINE: What was your big break
that led you to Condé Nast?
PATRICKSON I had been assisting
another stylist for a year and she
very graciously introduced me to the amazing folks at
Condé Nast, I went in for an interview and amazingly, I
got the job!
RAINE: What is it about fashion that you find interesting?
PATRICKSON: Every day is completely different from
the next. I enjoy the challenges and working with
people—top photographers, meeting young models
that are on top of their game and of course the
RAINE: What has been your most challenging situation?
PATRICKSON: The most challenging situations arise
when something goes wrong and you have to think on
your feet. Like a zipper breaking as a client is about to
step onto the carpet… these things happen more often
than one would think!
RAINE: As a veteran in the industry, what misconceptions
did you initially have as a stylist that you soon realized
PATRICKSON: It’s a lot harder than I originally thought
and is a bit more of a grind.
Being on the inside, you realize that it is not all that
glamorous, and it’s not just about putting beautiful
clothes on pretty girls. It can be challenging when you
are working with rising actresses, especially when
designers don’t know who they are because they don’t
always like to loan out clothes for new talent.
Ironically it’s often the big stars that tend to be the most
chilled out, while those that haven’t quite made it -
sometimes arrive with a chip on their shoulder.
RAINE: How would you describe your own style?
PATRICKSON: I like simple and clean. I love my jeans;
t-shirts and I live in my motorcycle jackets.
RAINE: What was the one opportunity that you had to
pinch yourself for?
PATRCKSON: When I first dressed Emma Watson
for her final Harry Potter tour. It was funny how it all
happened. The day I found out, my car had just broken
down and I was waiting on the side of the road and
suddenly, out of nowhere, I received the call that Emma
Watson’s people called to ask if I would style her for
RAINE: As a stylist, what era in time are you most
PATRICKSON: I don’t know if there is one era that I
gravitate towards - I love that classic 90’s look, slightly
RAINE: When working with clients, who are your top 3
go-to designers and why?
PATRICKSON: It changes depending on the client. Three
of my favorite designers are: Valentino, Balenciaga and
RAINE: You have traveled extensively around the world.
Would you say that your travels have helped to develop
your skills as a stylist?
PATRICKSON: I think that having the opportunity to
travel, as a stylist has been really beneficial. It has
opened my eyes to different aesthetics. Other cultures
are so fascinating— the accessories they use, the
colors they wear and the patterns they mix.
RAINE: What advice have you been given that has
helped you navigate the fashion industry?
PATRICKSON: Believe in yourself and be nice to
everyone. You never know who will come back to give
you an opportunity.
RAINE: What advice do you have for budding stylist?
PATRICKSON: Embrace your individuality. That’s your
RAINE MAGAZINE - VOLUME 21 17
ENTREPRENEURS TO WATCH
Long gone are the days of having to be a super fashionista or
fashionisto by making attempts to attend any and every fashion
show or fashion fair on the face of the Earth; in order to find the
‘next big thing.’ Wouldn’t it be great to have one source for all your
fashion browsing needs? Well, look no further, My|Trnd is providing
that exact service and transforming the way professional buyers and
designers navigate the industry.
Created by co-founders Thomas Weikop, Taus Ansvig So
and Kristoffer Rosberg in 2012, their online showroom was created
as a way to give fashion professionals virtual access to thousands
of fashion brands whilst supporting new brands, by giving them
an outlet to promote themselves and showcase their talents. This
Copenhagen-based international team spans over various countries
including London, Paris, Berlin, Amsterdam, Barcelona, New York,
Manilla, Morocco and Bangladesh and is taking the fashion world by
My|Trnd allows fashion forward minds to explore, follow
and connect with new brands, keeping them up to date on the latest
creations and collections of their favorite designers, allowing them to
be the first to get a sneak peek. My|Trnd is the leading pioneer in the
way fashion professionals do business and seek new talent. Not only
is it paving the way for alternative methods to navigate the fashion
industry, but it’s also creating an innovative milestone in changing
the fashion industry.
RAINE: Describe in your own words what My|Trnd is, and how does
your platform aim to add value to its fans and followers?
ROSBJERG: My|Trnd is an online showroom created for fashion
professionals to browse brands like never before. The main focus
is to help professional buyers navigate the industry and help brands
reach a global audience. We showcase the upcoming collections
as you would see visiting a fashion fair, but instead of 200 brands,
you can browse 2000 at My|Trnd - well a lot more actually. In a
few moments a buyer can view his favorite brands upcoming
collections, discover new brands or follow the upcoming trends.
RAINE: What steps did you take as an entrepreneur to successfully
take My|Trnd from its initial stages as an idea to a startup?
ROSBJERG: After we decided on the concept, we agreed to launch
the basic version and within a few months we were hosting over 500
RAINE: Did you receive outside funding for your company, and what
were the 3 most important elements that helped you secure funding?
ROSBJERG: Yes, we did receive funding. I believe the 3 most
important elements where a solid team and our vision paired with
the possible market, in addition to the great progress we made in a
very short time.
RAINE: We have seen My|Trnd evolve over the past couple of
months. Can you talk a little about your initial launch and where are
you now with your re-launch?
ROSBJERG: What I will tell you about is the new platform SpaceRebel.
com we recently launched. We created a platform where designers
of all shapes and sizes can rent in stores all over the world. We’ve
seen so many great small designers struggling to get into stores.
That is a shame in a world where we love diversity!
We help them get into the countries and shops they want
–and fast. Within a couple of days a designer can sign deals with
a lot of shops for an agreed upon period of time with no effort.
On the other side we help stores discover new talent, create popup
events for their customers and offer a new business model for
increased income—increased income.
RAINE: What are your thoughts on the current state of the fashion
industry? Do you think there is too much pressure on designers to
continually push out collections with an overall emphasis on profit
ROSBJERG: Yes and no. I am sure there is too much pressure on
most designers to constantly deliver new items and styles. I am sure
there is too much pressure on most designers to constantly deliver
new items and styles. Again, comfort kills creativity – we all need a
little push sometimes.
But fashion is too much about money, we all know this. I love the
small designers who are passionate about their collections and
eager to tell and share their vision.
RAINE: As someone that is a veteran in the fashion industry, what
business advice would you offer to budding entrepreneurs who
would like to start a career in fashion?
ROSBJERG: Fashion is a great industry for entrepreneurs. It’s
tough and even though fashion is ever changing and innovative, the
business is grounded in solid principles. If you create something
new, be consistent and patient. Also, be ready to work 18 hours a
RAINE: You surround yourself with exceptional talent. What qualities
do you look for when adding members to your team?
ROSBJERG: The qualities that we look for in new team members are
dedication, ability to learn, skillset and vision.
RAINE: If you could only choose one experience in your life that has
helped to define who you are, what would that be and why?
ROSBJERG: Traveling has offered me the time to discover, think and
get a perspective on things.
RAINE: The pursuit of happiness. What does that mean to you as an
ROSBJERG: Freedom, creativity and helping others.
Images courtesy of My Trnd
ENTREPRENEURS TO WATCH
AWARD WINNING DESIGNER Byron LarsPUSHES FORWARD
Images courtesy Byron Lars Beauty Mark
Introducing Byron Lars an American fashion designer, who came onto
the scene under his own label in 1991. As part of that season’s success,
Women’s Wear Daily named him “Rookie of the Year”. Since then, Byron
Lars has designed dresses for many notable names including, Michelle
Obama in 2011 and Olympic gold medalists Sanya Richard-Ross, Carmelita
Jeter and Allyson Felix.
The label started with a small collection of sportswear focusing on
what Lars refers to as “twisted American classics.” He took
his inspiration from everywhere, including his grandfather’s
hunting jacket, crossbreeding it with a “Dior New Look” to
create a look that resembles a Dutchess of Windsor meets
Field and Steam hybrid. As soon as audiences saw these
innovative creations carriers including Bergdorf, Saks Fifth
Avenue, Bloomingdales, Henri Bendel, Neimen Marcus and
Anthropology snapped up his line.
Lars’ designs became even more apparent on his
Seventh on Sixth runway presentation where he created
accessories as mere fashion show props. He attracted the
attention of licensees in handbags, furs and hats. His fame
and creative designs led to his designing a limited edition of
designer Barbie dolls for Mattel.
By the end of his licenses Lars chose to direct
his energy away from the designer collection and focus
on a contemporary line, crossing out the lofty prices. He
took cues from his previous collections and made them
more affordable. This redirection was the beginning of
“Byron Lars Beauty Mark.” Lars’ label has a non-conformist
aesthetic that has helped the brand stand strong. “I wanted
it to be more about the clothes and less about the ‘hype’,”
says Lars. Beauty mark has now enjoyed eight years of
success with highly sought out chic and sexy shirts and
expanding to include knits, sportswear and dresses.
Meet Byron Lars an American success story.
RAINE: Your design philosophy mixes contrasting elements
for a fresh take on fashion. How has being a non-conformist
helped your brand to succeed in the fashion industry?
LARS: I think that my brand’s non-conformist aesthetic is
the only reason why we’re still standing today because,
once our stores introduce these clothes to their customer
and she experiences for herself all the inside love that
goes into every single piece, she knows that she’s found
something special and understands why she’s spending
that kind of money for it.
RAINE: As a creative entrepreneur where do you draw your inspiration
LARS: Quite literally anything can inspire me to create but lately, I find the
most fertile ground to be in pondering the wants and needs of my customer.
Questions like, “What does the day dress look like that she wants to wear
so often that she’s totally bummed that she wore it the day before”, really
get my creative engines revving.
RAINE: Mattell toys tapped you to design a limited edition collection of their
iconic Barbie doll. How did it feel to be recognized by Mattell as being a
premier American designer?
LARS: Far more exciting than any ego-boost I may have gotten from the
idea of Mattel seeking out li’l-ole-me to design for Barbie was the profoundly
positive reaction that I got from so many women of color who expressed
such gratitude of FINALLY having their brand of beauty so thoroughly
represented by the iconic doll.
I never in my wildest dreams would have expected anything near the kind
of impact that those dolls would have on my community.
RAINE: How would you say that Beauty Mark differs from your namesake
label you created in 1991?
LARS: The only distinction between my collection of years past and Beauty
Mark now is price point really.
I love the fact that so many more people have the means to access my
clothes now than were able to at that time.
RAINE: Since its inception, Beauty Mark has always been about the clothes.
Do you have any plans in the future to refocus on the designer collection?
LARS: As Beauty Mark continues to grow, there will be expansions in both
price-point directions, with the addition of even more affordable options
(which excites me most) as well as a peppering of higher priced luxury
items that definitely have their place in the grand scheme of things.
I don’t however have any plans to ever enter back into the collection
business because Beauty Mark is a collection...it’s just a collection at a
RAINE: As someone that is a veteran in the fashion industry, what business
advice would you offer to budding entrepreneurs who would like to start a
career in fashion?
LARS: The advice I can offer to any budding fashion entrepreneur is to
firstly learn on someone else’s dime. Work in the business to learn as much
as you can about it from an insider’s perspective before setting out on your
As long as a direct line to her
is maintained and nurtured, I
believe a fashion brand can
weather any storm because,
she will have been there all
along guiding the direction of
the brand with her interests,
likes and dislikes, thus
keeping it relevant.
RAINE: In the fashion
industry, designers come and
go. To what do you credit
your longevity and your ability
to navigate the cycle of ups
and downs that the industry
is known for?
LARS: I’m sure that the key to
our longevity has been simply
sticking to what we’re really
good at which is building
a well made product that’s
not run of the mill, in spite of
market trends that have at
times veered away from these
goals as ideal notions.
RAINE: What are the
foreseeable challenges facing
your brand, Beauty Mark in
the future, and what steps are
you taking now to successfully
navigate those potential
LARS: The biggest challenge
for my brand is getting our
message out there and letting
the woman that we’re not
currently dressing know what
we stand for and that we are
here to facilitate her access
to her best self (in a fashion
sense of course).
Social Media is thankfully
a direct line to her but, it is a
world unto itself that takes an
enormous amount of focus
to get and keep her engaged
in the eternal conversation
that is designed to permeate
her conscience with brand
DNA. That all sounds so
insidious but it can only be
successful if there is some
kind of pre-existing synergy to
allow for it.
RAINE: What are three fun
facts that you would like
people to know about you?
LARS: Three fun facts:
I live for roller-coasters...but only for GOOD roller-coasters that really thrill!
My musical taste is about as varied as it gets. I love everything from Adele
to Bach to Cibo Matto to Loretta Lynn to St. Vincent to...well, you get where
I’m going with this.
I make a mean carrot cake.
ENTREPRENEURS TO WATCH
Master multi-tasker and the Martha Stewart of style, Jamie Gottschall
dominates the DIY lifestyle with her IndomitableStyle brand and her mission
to inspire, educate, and empower those with big dreams on a budget.
Sticking to the mantra of “affordable luxury” Gottschall is perfecting the art
of living, with everyday style.
Don’t let the stylish exterior fool you; This “Jill of All Trades” has
years of industry experience with financial firms Merrill Lynch & Wasserstein
Perella, that paired with training alongside the top style experts. There’s
nothing she doesn’t know a little bit about.
RAINE: You have a positive outlook on the amazing possibilities that life
holds for each and every one of us.
How did you come across this nugget of
wisdom that is widely known, but seldom
GOTTSCHALL: It is through both instinct
and experience that allows me to possess
this wisdom you are talking about. Please
allow me to explain both. Instinct is when
we allow our natural 5 senses to show us
the way. I believe the use of our natural
senses is becoming a lost art. All too
often, individuals rely on the internet for
answers, doctors and friends, but the truth
is (in my opinion) our answers are all within
each and every one of us. Example; I can
taste something and recreate it without
the recipe, simply by tuning into my
heightened senses to recall taste, scent
As for experience, there is no
better schooling than the school of hard
knocks. While my friends were out getting
their Masters degrees, I had already long
mastered my passions and crafts. I am a
listener, an absorber, a person who can
see something and recreate it 10x’s better
and do it the first time around.
As for what keeps me so
positive? My craft, which is work for
many, is a true labor of love. I have always
seen my future, so a positive outlook is
what gives me my vision to create what
I have seen my entire life. If you dream it,
you can live it, as long as you believe in
RAINE: Who in your life has helped to
influence your decisions as a creative
GOTTSCHALL: My late father believed in me, he taught me to dream and
dream big. He was always dreaming and creating, it’s sad he couldn’t live
the dream to the fullest, but I think instead, his mission in life was to inspire
me to reach what he couldn’t. He showed me the way.
RAINE: What one piece of business advice would you offer budding
entrepreneurs that has helped you more than any other advice?
GOTTSCHALL: If I had to offer budding entrepreneurs a piece of business
advice, it would be two simple things; to believe in yourself no matter what
and by that I mean, change for no one. A successful person truly believes
in themselves. They believe in what they are branding or selling and they
do it with absolute conviction. My second piece of advice is to build a
platform so big, that no one but you can take center stage.
RAINE: As an entrepreneur, what has been your biggest challenge and what
steps did you take to successfully reach your goals?
GOTTSCHALL: My biggest challenge as an entrepreneur was learning how
to chase and find success on my own. I have never done business with
THE NEXT QUEEN OF
a publicist or an agent. I had to rely on those instincts to find my way, a
challenge well worth the risk.
RAINE: You are considered a “Jack of all trades” by many in the industry.
Would you say that being well versed with many skills has been one of the
keys to your success?
GOTTSCHALL: Being well versed in diverse industries has been a blessing,
with training from the top experts in the genres in which I cover. Next to
hard work, time and experience-- this component has provided me with
credibility that has been invaluable to my personal success.
RAINE: Your body of work points to the fact that you are driven to succeed.
What can other entrepreneurs learn from
GOTTSCHALL: What other entrepreneurs
can learn from my accomplishments is to
take any negative energy that may pose
as a roadblock, and use it as positive fuel
that catapults you forward.
RAINE: Inevitably, we all have failures in
business and in life. How do you view
GOTTSCHALL: I view failure not as a
weakness, but our greatest stepping
stones to success.
RAINE: You have a great sense of style.
What are 3 pieces of advice you can give
to men and women who would like to
develop their own style?
GOTTSCHALL: The 3 pieces of advice I
would give to any gender when interested
in developing their own sense of style:
Seek inspiration in what you love. I
sincerely believe people find comfort in
When you have finally developed
your style, wear it like you mean it. There
is nothing worse than a stylish guy or gal
that is not as confident as their clothing.
There is nothing better than
diversity in life and that includes your
wardrobe. Don’t be afraid to practice
mixing and matching; colors, patterns
and textures. Soon enough, you will be a
walking work of art.
RAINE: Your ultimate goal is to host a
daytime television show. What will you
bring to your viewers that will be unique and different from other talk show
GOTTSCHALL: My uniqueness is what has always separated me from the
rest and that comes from several beliefs;
My ability to trust “instinct” when creating and empowering others. It’s an
untouched perspective. I want to show my audience that to create is to
trust the natural gifts we are born with, in effort to bring vision to fruition.
I firmly believe in my mantra, “affordable luxury.” Demonstrating
how being resourceful and sometimes thrifty doesn’t have to mean
shabby. A fabulous lifestyle has nothing to do with how full your purse is,
but how resourceful you are.
There are many chefs and talk show hosts on television, but none
that has the diverse experience that I have or can bring to the table.
RAINE: The pursuit of happiness. What does that mean to you as an
GOTTSCHALL: The pursuit of happiness as an entrepreneur for me is what
I can ultimately do for others in the end. When you can give and not seek
anything in return, well, there is nothing that could bring me more joy.
Photos by Jason T. Jaskot
RAINE MAGAZINE - VOLUME 21
FASHION TO LIVE FOR
1. The Big Meeting
Photographer: Jason T. Jaskot
Stylist: Larry Underwood
Hair and Make-up: Juliette Laracuenta, assistant Beverly Sanchez for AMA
Model: David Rodriguez, RED NYC
3 piece suit: Howe, Mesh Shirt:,Underwood NY, Shoes:m Steve Madden
RAINE MAGAZINE - VOLUME 21
2.The Night Out
Vest and pants: Underwood NY
3. The Weekend
Cargo Jacket: Cockpit USA, Shirt:
Underwood NY, Jeans: 34 Heritage
S A M U E L G O N Z A L E Z
IS INNOVATING HOW MEN GET STYLE
Cinch Men’s Wear is a new online clothing subscription service created
just for men. Born out of the daily frustrations of putting a stylish outfit
together each and every day, Cinch Men’s Wear offers a unique alternative
to shopping. Cinch Men’s Wear offers a styling service to help customers
select their favorite outfits. Whether they do not have the time, do not know
what to buy, or simply looking for an easy method to build their wardrobe,
their styling team will help customers style their clothes.
Cinch Club Members enjoy the convenience of having a styling
team put together outfits for them, and then the selections are emailed to
them. This method puts their members in the driver seat and in control of
what their stylists are choosing for them. With other clothing subscriptions
already in the market, Cinch Men’s Wear distinguishes itself from the rest
by offering two different membership plans. This allows them to provide
a more affordable option for members. They also strive to bridge the gap
between new up-and-coming labels and potential customers. “With larger
and established brands having a strong hold on the clothing market, we
feel that it is important for us to connect new up-and-coming labels with
our customers,” said CEO Samuel Gonzalez. As a new business, they
understand the challenges that newer brands face.
Cinch Men’s Wear has recently developed a working relationship
with BYA Sports Group to provide their service to professional football
players. This is an effort to help spread the word of their service among the
country’s most popular sport.
So what is next on their list? Cinch Men’s Wear is currently
working on an IOS app that will allow for easier communication between
members and their stylists. The app will also utilize push notifications to
alert members when their outfits are ready
at the office with a blazer and a tie, and it can be relaxed for cocktails
that same evening by removing the tie, jacket, and unbuttoning the first or
second buttons. Once your foundation is built, then you can begin to take
new risks with your wardrobe, for example a blazer in a different color, a
vest over a button down, or even a button down shirt in a color you normally
wouldn’t go with. Lastly, be open-minded. We recommend members to go
slightly beyond their comfort zone when it comes to new styles and looks.
RAINE: What has been a memorable experience that a client has had while
working with one of your stylist?
GONZALEZ: One of the most memorable experiences to date has been
our work with one specific member who initially requested a subscription
box. Shortly after receiving his request and sending out his clothing, he was
so impressed with both the quality of the clothes and excellent customer
service that he asked us to custom create outfits for additional events that
he had coming up. Working with him has been a wonderful experience, and
it re-affirms my belief in our mission and commitment to our members.
RAINE: What brands does Cinch Menswear work with?
GONZALEZ: We work with both established brands and new up-and-coming
brands, including Mavi, Seven Diamond, Esposito Collecion, One90One,
OPNK, Los Angeles Third and Army, Big Star, J Shoes, Suburban Riot, and
RAINE: As an entrepreneur, can you tell me about a time when you were
unable to meet your goals and what steps did you take to turn your short
RAINE: From a cultural perspective, do
American men place enough emphasis on
fashion and style?
GONZALEZ: American men are all over
the map when it comes to fashion. Some
men are comfortable in their go-to jeans
and t-shirt, while other men are risk takers
and try new things in regards to fashion.
Whichever category a guy falls into,
whether it’s the same old and new and
risky, there is always room for change. Our
service helps men try new styles, colors,
and fits in the comfort of their own home.
We strive to take the guess work out of
selecting a great outfit for a great price.
Images courtesy of Cinch Menswear
RAINE: Confidence being one of many
keys to a creative entrepreneur’s success.
What role does Cinch Menswear play in
helping its clients feel confident?
GONZALEZ: One of the cornerstones Cinch Men’s Wear prides itself on is
helping men look great without the fuss, hassle and headaches of traditional
shopping. We do this by getting to know members on an individual basis
via our styling questionnaire, open email communication, as well as our new
messaging platform which allows our members to instantly communicate.
RAINE: As an entrepreneur who also has a degree in psychology, would you
say there is a psychology behind style?
GONZALEZ: When a man looks good and knows he looks good, he exudes
confidence. There is a form of psychology when it comes to style because
when we introduce members to new styles, we try to help them see beyond
the same clothing they are used to. It builds a psychological confidence
because the way you look reflects how you feel and your confidence level.
RAINE: What two pieces of advice would you offer men who are trying to
build a stylish wardrobe?
GONZALEZ: First and foremost- build a good foundation. One of my favorite
analogies is building your wardrobe like you would a house. When you build
a house what do you start with? The foundation. Just like a house, you must
build a solid foundation within your wardrobe before you can branch out and
try new things. A solid clothing foundation offers versatility. For example a
pair of khaki chinos and a button down shirt can be dressed up for a day
comings into future opportunities?
GONZALEZ: I would say the toughest part when I started my business
was the first couple months. Like many other entrepreneurs you get
excited about your new endeavor and expect great things from the start.
Realistically, being a new online business with a brand new website our
Search Engine Optimization was non-existent. It took nearly a month to get
one person to sign up. It was very frustrating but we continued to work on
our website, social media, and reached out to bloggers to help spread the
word of our new service. In time we saw that our effort was paying off and
our membership growth picked up steam.
RAINE: Who has been the biggest influence on your life as an entrepreneur?
GONZALEZ: My wife has been my biggest supporter. The investment in
starting a business can be tiresome and worrisome. I had many restless and
stressful nights. The support of my wife gave me the fuel needed to keep
RAINE: What one piece of advice would you offer to budding entrepreneurs?
GONZALEZ: No matter what the idea is, just go for it and don’t give up. You
don’t’ want to live your life wondering what would have happened if you did
pursue your business idea. The best way to live your life is to at least know
you tried, if you never try, you will never know where your business could
RAINE MAGAZINE - VOLUME 21 25
J U S T I N C O A L E
A MAN ON A MISSION
BY JASON T. JASKOT
When featured in a magazine, most models would take to social
media to post their photos. But not Justin Coale. When he first saw
his feature in UK magazine, Vanity Hype, the first thing that he put
on-line was a close-up shot of his pit bull Armani in sunglasses, with
the caption, “He was so excited when he found out I got into the
Not one to be idle, Justin keeps busy—from his very first
magazine feature in Philly fit to his likeness being used on the cover
of romance novel that appeared this summer, Justin is a man on a
mission. Recently, he was cast for the next season of Orange is The
New Black and the Starz new drama, Flesh and Bone. If keeping
up with work wasn’t enough, he also finds the time to stay in-touch
with his fans and followers on social media, posting almost daily,
inspirational messages and his thoughts on life.
Determined to succeed and make his star rise, we talked to
him about what’s happening now and what’s coming next.
RAINE: On your Facebook Fan Page, you say you‘re “just a regular
guy trying to make his mark on the world. My story might help you
and you might help someone else after hearing it.” So what is your
COALE: Man, I grew up with DEEP depression hating who I was. I
was always the kid, “alone in a crowd.” I use that quote on my fan
page with the hopes that people will read my bio about my battle
with bi-polar disorder and will see hope for themselves.
never been shy
your body, and
a Google search
brings up tons
of amazing body
actors, like Chris
Evans, have tried
to shy away from
taking their shirts
off in movies. What
are your thoughts
on showing your
COALE: If it wasn’t
for this body,
there wouldn’t be
the Justin Coale
you are talking
to today. Like I
I HATED myself,
and the pictures
you see on Google
are just a guy who
loves to have his
shirt off. My body
is my temple. I
don’t see anything
wrong with it, and it
even helped me get
this interview! Also,
I have tattoo’s that
tell a story so it’s a
little different than
Chris Evans, but I can
see where he comes
from. People always
think that since I do
body work, that’s all
I must be good at.
You just have to know
where to draw the line
and with who. When I
heard RAINE wanted
to shoot clothes, I
was extremely happy
because I know I can
rock some style in
RAINE: Speaking of
covered in them!
What is your favorite
COALE: My favorite
would have to be the
one on the left side
of my chest. It covers my heart and represents so much to me. Jt
is my middle name and also happens to be the first name of my
RAINE: You’ve got tens of thousands of followers across social
media, and you always post uplifting messages. Can you speak a
little bit about your social media success?
COALE: Success on social media was one of the coolest things ever.
I love waking up to new “likes” and followers; because my whole
modus operandi is to help people become more confident in their
everyday lives. I like to believe that my posts help people across the
world become the person they want without having to be judged.
RAINE: You’ve filmed for Orange Is The New Black and you’ve shot
with many noted photographers. What is your dream project?
COALE: I’d love to do a romantic comedy with my idol Ryan Gosling,
or an action movie with Jason Stratham. Photography wise, I’d love
to work with either Bruce Weber or Mario Testino.
RAINE: Any other big projects or new ideas you want to share with
COALE: Well this (interview) is pretty big, isn’t it? I mean RAINE
magazine stands for so much, and I am grateful for this opportunity.
Other than that, I have a couple book tour stops in the US, and I am
working on a clothing line with a company from Germany.
Photos by Jason T. Jaskot
RAINE MAGAZINE - VOLUME 21
M A K E A S T A T E M E N T W I T H
L I N C O L N H E L L E R
BY MARILYN R. WILSON
The road to designing leather handbags was a journey with many
stops along the way for Lincoln Heller of fiveleft - art school, graphic
design, photography and more. It was while speaking with customers
at high end craft shows that creating things from leather moved from a
pastime into a business he loves. Handbags in particular fascinate him.
Why? “The fascination is not with the material or the styling. What really
fascinates me is how they function and the objects they carry. They
carry the things in our lives.”
Heller grew up in a small logging/agricultural town in
Washington state. His father – from humble beginnings – was the town
lawyer. His mum was an artist at heart who had varied jobs including
antique store owner, high school teacher. real estate agent and more.
He was an enigma. The appearance was privilege, but the reality was
many of his dad’s clients only could afford to trade for his services.
From an early age Heller had a talent for attracting and getting along
with people that made him welcome in most circles, but he was closest
to those he respectfully calls the “salt of the earth.”
Art was always a huge part of Heller’s life and by the end of
high school he had taken every class available. Regular subjects were,
however, uninteresting. Fortunately he had the kind of mind that could
quickly absorb lectures and remember them weeks later at test time.
His parents were supportive. “For my graduation present, they sent me
to a student camp at Kansas City Art Institute. You lived on campus a
week or two and then they gave out 4-5 scholarships. I did well at what
I was supposed to be doing, but also created a whole extra project on
top of everything else.” He was awarded one of the scholarships.
After a year of studies in Kansas City and a year back in
RAINE MAGAZINE - VOLUME 21 27
Washington working, Heller discovered Emily Carr University
of Art + Design in Vancouver, British Columbia. It was here that
inspiration took hold and education came alive. Photography was
his main area of study, but this discipline also allowed him to take
classes in other areas of interest. Time was taken off randomly to
earn money by working in logging camps up north, and then it
was back to school for more studies – a process that continued
over 8 years.
Heller had been working with leather since he was
young. These creations offered a extra source of income, but were
a random a mix of styles and materials. Then one day he picked
up a couple hides of vegetable tanned leather and there was
no turning back. Unlike traditional tanning with toxic chemicals,
cured through a time-consuming, ancient process using plant
extracts. The final product is stiffer to work with, but has unique
qualities that offer their own magic. “Vegetable tanned leather has
its own way of going forward in life when it’s new. Each individual
is going to smash it and beat it in their own way.” This interaction
affects how the bag ages – over time it becomes an expression of
the owner’s life. The artist took the hides, pressed random bicycle
parts and metal bits into them to create texture, dyed them and
created cuffs which sold out in one day.
In 1996, the fiveleft brand took form with the creation of
the messenger bag – daygoods (the first), careercarrier and the
computer bag are all still a part of the collection today. Heller
didn’t own a leather sewing machine at the time which meant
careful thought was put into how they would be constructed.
“What is interesting is the mechanics of where the shoulder strap
is. The bag is like a big origami piece. It lays flat and then, when
folded up, the shoulder strap laces it together. The only stitching
is the pocket.” Although the company now has several machines
in use, a large part of the work is still done by hand including
cutting, dying (sometimes two to three pigments on a single bag)
and imprinting them with the unique textures. Each bag is signed
Heller’s vision for fiveleft has always put people first. He
and his wife both chose to work part time while they had small
children, alternating days to have one parent home. His staff is an
integral part of the business, trusted to handle everything when
he is not in the studio. Interacting with customers and creating a
story line for them is an intricate part of what he offers as an artist
– and he is a master story teller. Before one fashion show he
pushed an ancient harness machine down the runway, stopping
randomly to finish sewing a piece by hand cranking the device
and then offering it to a lucky audience member.
Heller’s brand is on the brink of change. Participating
in runway shows has opened a second market for bags with
a different style. The fiveleft collection will feature five bags in
three colours that honour the line’s elemental roots – accessible,
sell-able and perfect for wholesale. A separate collection under
the label Lincoln Heller will offer luxurious handbags featuring
unique, more complex hardware and finishing – perfect for the
fashion conscious client looking for an eye-catching, statement
piece. Both are sure to find a strong client base.
In the end, what is it about fiveleft that brings Heller
the most joy? “My favourite part is creating this little bit of a
work and environment. The shop is a magical place. I really love
how it’s become my life and not just as an entrepreneur. It’s an
enjoyable way of working.” For more information or to shop the
fiveleft online store go to www.fiveleft.ca.
RAINE MAGAZINE - VOLUME 21
BUSINESS & TECHNOLOGY
BUSINESS | TRENDS
6 Things You Need to Know
BEFORE Starting Your Business
By Tomer Dicturel
I don’t need to repeat all of the scary statistics. On second thought,
maybe I do, since the numbers haven’t improved much over the years.
Let’s throw out a couple of big, frightening facts:
1. According to Bloomberg, 80% of businesses fail within the
first 18 months.
2. Another outlet reports that approximately 50% of
businesses fail within five years.
PIECE OF ADVICE #3:
Select the appropriate insurance. Two types of insurance to keep in
mind are Key Man insurance and a Liability Insurance. Key man is
necessary if your business is built around one person. This way, if
anything happens to you, you’ll be covered. Liability kicks in if you get
sued for any reason.
PIECE OF ADVICE #5:
Ok. So now that we got that out of the way, I’m here to help you avoid
becoming a statistic.
Most people start a new business venture to fulfill a dream and follow
their passion. There’s the lure of independence, freedom to do what
you want and the hope for financial success. And I’m not here to burst
that beautiful bubble. I just want to make a stronger bubble for you to
ride all the way to retirement.
Whether you’re launching an indie online accessories line, a fashion
empire or an artist’s agency, there are some important things to
consider and put in place in order to protect yourself.
By following these steps and making a plan, you’ll put yourself and
your business in a much stronger and smarter position. Plan ahead
and think about what might go wrong. This way you can hopefully
avoid some of the most common mistakes made by small business
Here’s some of the best advice I can give small business owners:
PIECE OF ADVICE #1:
Put a buy/sell agreement in place. A buy/sell agreement allows you to
buy partners out or covers you if a partner dies. You also want to make
sure you’re prepared if anything happens to your partner.
PIECE OF ADVICE #5:
Have a lawyer draft an Operating Agreement. This describes the
agreements between the members of an LLC. Think of it as the by-laws
of your corporation. It will include a listing of members, distributions of
profits and losses, the rights of each member and an overview of what
happens to each members share when he or she leaves.
PIECE OF ADVICE #6:
Prepare an exit plan (for best case scenario) and a bankruptcy plan (for
worst case scenario). Instances where you might need an exit plan
include if your company goes public, you sell the company or merge
with another company.
With the proper planning, you’re giving yourself a solid foundation
to build your company on, adding layers of protection if the worst
happens. By thinking and planning ahead, you’ll save time, headaches
One of the first things you’ll need to determine is which kind of
corporation you’d like your company to be. Your choices are S Corp, C
Corp and LLC. By making the right decision, you’ll avoid a potentially
hefty tax bill and realize tax savings.
PIECE OF ADVICE #2:
File your taxes on time. This one seems obvious, but it needs to said.
And I’m also going to throw in here that you need to save all of your
Now go out there and follow those dreams!
Tomer Dicturel, Managing Partner of
Advanced Wealth Professionals, works with a
wide range of clients, from small business owners
to some of the country’s wealthiest individuals,
and largest private and publicly held companies.
He has helped these individuals and companies
strengthen, plan and execute well-informed
Image courtesy of AWPROS
RAINE MAGAZINE - VOLUME 21
Photos courtesy of: Issuu, Invest Diva, Tablelist
BUSINESS | TRENDS
3 INNOVATORS IN BUSINESS
Invest Diva’s mission is to help you
trade the right way, avoid possible
scams and manage your own profitable
forex trading portfolio.
With this incredible new step-by-step
online education program, investing
pro and TV personality Kiana Danial
and her team show you exactly how
to understand and take advantage of
foreign currency trading:
• How the global currency market
• Why social, political, and cultural
events shape trading
• The smartest short- and longterm
• Best practices for navigating the
After years of studying the principles of the foreign currency exchange
market, financial expert and trading strategist, Kiana Danial gets to
the bottom of today’s most curious investment phenomenon: Why are
women suddenly making a fortune trading currencies? Kiana spent
years studying the habits of investors and discovered that women
frequently make smarter, wiser, and less-risky investment choices than
their male counterparts. This is precisely why she founded InvestDiva.
com and designed her award-winning education platform; a beginner’s
guide to smart, safe, and profitable trading.
Learn more at www.investdiva.com
With more than 20 years of tech and publishing sector
experience and a proven ability to successfully lead
companies from the startup, growth phase and beyond, Joe
Hyrkin began working with Issuu in early 2013. As CEO, he
has been instrumental in pushing Issuu into the coveted spot
as one of the fastest-growing digital publishing platforms
Readers around the globe turn to Issuu to discover
new content on whatever interests them. Millions of
publishers leverage the Issuu platform to make their content
available for today’s cross-screen reader at a low-cost.
Issuu helps publishers reach readers on tablets, desktops,
laptops and smartphones, while giving them access to
new business models. Publishers can upload visually rich
content and gain granular insight on reader behaviors and
Issuu delivers 6 billion page views across 16 million
magazines to 85 million global unique visitors each month.
Issuu’s base of subscribing publishers is comprised
of hundreds of thousands of publishers, including major news
weeklies like Huffington magazine and retail brands, like
XO Group Inc.’s The Nest and
The Bump, VICE, NASCAR, V
Magazine and Armani, to deliver
a world of content including
long-form magazines, luxury
catalogues, and stylish look
books that cover everything
from fashion and parenting,
to gluten-free cooking. Issuu
is headquartered in Palo Alto,
California and is backed by
Learn more at www.Issuu.com.
There are over 10,000 nightlife venues in the US
that currently offer VIP tables or bottle service. This
amounts to an $8B per year annual market. However,
in spite of the opportunity of the market and the
success of its inhabitants, the nightlife space has
historically suffered from a host of problems that
consistently lead to a poor experience for customers,
as well as inefficiency and strained scalability for
venues. Boston-based startup Tablelist believes all of
these problems can be improved simply with the right
Considered the OpenTable of after dark,
Tablelist provides its members with instant access
to the most exclusive nightlife venues in New York,
Boston, Las Vegas, San Francisco, and beyond
by letting them book VIP tables and bottle service
anywhere, any time, and from any device. With
Tablelist, members can select their favorite venues,
pick a table location, customize their bottles and
chasers, split the tab, skip the line, avoid the cover,
and get straight to celebrating - all while racking up
reward points towards future nights. Oh, and did we
mention an on-call 24/7 personal nightlife concierge?
Yeah, there’s that too.
However, for Tablelist, focusing on the
nightlife space is about more than just making the
most of an admittedly sizable opportunity. At its
core, the mission of Tablelist is to directly contribute
to the happiness of those people who use nightlife
as an outlet for positive fulfillment and expression.
By leading the charge to democratize the nightlife
industry and connecting venues directly with their
consumers, Tablelist hopes to solve the problems
that have historically plagued the space, providing a
better, more fulfilling experience for both sides.
Tablelist is available on the web, iOS, and Android.
RAINE MAGAZINE - VOLUME 21 31
CHANGE YOUR CLOTHES
C H A N G E Y O U R L I F E
George Brescia has spent the last twenty-five years working with
top fashion and beauty leaders, including Ralph Lauren, Donna
Karan, Tommy Hilfiger, and the fashion directors at Bloomingdales,
Bergdorf Goodman, and Lord & Taylor. As the man behind
George B Style, he’s also a top-tier NYC-based stylist and image
consultant with clients ranging from A-list celebrities to everyday
men and women looking to improve their appearance and gain
His newly publish book, Change Your Clothes, Change Your Life, is
An eye-opening look at the secret language of clothing. More than
a style guide, this innovative book teaches a method of conscious
dressing that begins with a powerful internal change. Instead of
desperately grabbing for whatever’s on hand, you’ll learn to set
your goals for the day, determining how you want to be perceived
and then dressing in a way that helps manifest those intentions.
“Clothing is about so much more than style. Every single thing
you wear communicates something about you to the outside
world—and it also winds up having a significant impact on the
way you feel. From color to style to fit to fabric, every aspect of
your clothing has the potential to either enhance or hinder your
Finding the wardrobe that makes you feel confident and beautiful
is such an important part of living a life you love, because how you
feel impacts everything you do.
ASK YOURSELF - WHAT DOES YOUR OUTFIT SAY
No matter what you are wearing, your clothes will always say
something about your personality, your mood and what you are
trying to achieve.
DRESS FOR THE LIFE YOU WANT
Your clothes don't only affect the people that see you, they
also affect the way that you feel about yourself.
IF IT DOESN'T FIT, DON'T WEAR IT
Clothing that is Ill fitting make you appear apologetic and
IT MATTERS IF IT FLATTERS
You will see the best results in your appearance when you work
with pieces that flatter your shape.
DRESS FOR THE IMPRESSION NOT THE OCCASION
Dress for the experience that you want to have.
I truly believe that when you feel amazing, amazing
things start to happen for you.” – George Brescia
Change Your Clothes, Change Your Life, reveals the true power
your clothing has to affect your life, a second skin that speaks
volumes before you even open your mouth, impacting your
job prospects, your romantic life, your income, and—most
important—your deepest sense of self. Translating his styling
methods into a philosophy anyone can apply on her own, Brescia
delivers tips and tricks of the trade to help convert even the most
hapless dresser into a happy and educated shopper—one who
not only looks great but feels more confident, too. From major
closet overhauls to a whole new philosophy on color, this is a
comprehensive manual for anyone who’s ever looked at her closet
RAINE MAGAZINE - VOLUME 21
BUSINESS | TRENDS
OUR EDITOR’S PICKS FROM
BLUEJEWELZ is designed by a woman with
a woman’s needs and desires in mind. We create elegant
smart jewelry that combines fashion, function and flexibility.
We are unique among other emerging smart jewelry
companies in several ways. Our biggest differentiator is that
we built a platform for the technology that enables her to use
the BlueJewelz Notif in any of the stunning pieces in the
BlueJewelz or BlueJewelz-compatible collections.
Our interchangeable technology empowers women
to have choice in the accessory she wants to wear instead
of making a choice to be connected or not because her
technology doesn’t go with her outfit. We are focused on
creating beautiful first. Our pieces are specifically designed
for elegance and discretion. We use precious metals, stones
and gems in our designs that can be dressed up or down,
targeting premium and luxury consumers.
• There are no distracting flashing lights or sounds to keep
the focus on the jewelry not the technology.
Lastly, we are focused on solving a problem for women. We do
not create overly complicated “full of features” gadgets. As
women gain more responsibility in life, the less time we have
to figure out gadgets. Therefore, we’ve made BlueJewelz
very simple and easy to use. Features include:
Images courtesy of: BlueJewelz; PopShop
• Discrete alerts though a gentle vibration
The interchangeable system, allowing one BlueJewelz Notif
notification disc to be used with any BlueJewelz-compatible
jewelry, sold at BlueJewelz.com or through participating
jewelers and online partners.
• Compatibility with Apple iOS and Android devices
Ability to customize 3 separate lists of VIPs, each with a
distinct vibration via the smartphone apps
Lost phone warning: Users are notified if they stray
too far from their phone
We currently have several
things in the works
at BlueJewelz. The
technology has been
developed and tested.
Now that we have the
basics complete, we are
tweaking the industrial
aspects of the hardware
and apps so that women
will have the best
experience while using
the product. We are in
talks with other designers
who will be designing the
Valentine’s and Mother’s
Day Collections. We’re
down to a short list of
scheduled to launch
web pre-order sales in
November for Valentine’s
Day shipment and
planning to be in stores
for Mother’s Day 2015.
POP-IN-SHOP brings your favorite independent
designer to your favorite local boutiques.
We all want to find that perfect shirt, bag or shoe. The
product that speaks to us, with its unique story and style. The
problem is that it’s hard to find these items. They aren’t at Target
or Macy’s, where you get mass market goods, and if you find
them online, you have to purchase something that you’ve never
actually seen or touched in the real world. Enter PopInShop.
We work behind the scenes with emerging designers, artisan
producers, and up-and-coming brands. We connect these
makers to amazing local boutiques across the country, and help
them work together. Our goal is simple: that you, in whatever city
or town you live in, can easily find your perfect product in your
favorite local store.
So what is PopInShop? We are an online marketplace
where designers and brick & mortar boutiques can collaborate
on alternative retail arrangements - things like consignment
deals, pop-in shops, events, and anything that looks different
than the “normal” wholesale relationship. It’s this flexibility that
makes PopInShop special. Our marketplace brings together two
extremely fragmented sides of the industry and our tools support
the retail formats that make sense in an omni-channel world.
Backed by Wharton Innovation Fund and DreamIt
Ventures, we launched the PopInShop platform in summer
2014. Since then, we’ve found overwhelming demand for our
marketplace. Stores and designers alike have been signing up
and referring their friends. We’re now focused on growing our
community and providing even better services to our target users.
Looking ahead, we’re excited to help boutiques and emerging
brands stay competitive this holiday season. Enabling stores to
bring in the right brands at the right time and showcasing this to
the right consumers will keep boutiques ahead of the curve. So
if there’s a designer you’d like to see in a store near you, spread
the word about PopInShop! We can’t wait to help you find your
perfect product or gift this year.
RAINE MAGAZINE - VOLUME 21 33
BUSINESS | TRENDS
WHY EVERY TECH ENTREPRENEUR SHOULD
PARTICIPATE IN AN ACCELERATOR PROGRAM
An accelerator program is like a boot camp for early stage ventures.
They usually last anywhere from three to six months to help accelerate
their startup and most provide a small amount of seed capital. More
importantly, they offer experienced entrepreneurs who help mentor the
new entrepreneurs within the local community and other resources that
give ventures the fuel that they need to accelerate. Many accelerator
programs provide their entrepreneurs with a curriculum focused on
creating a viable business model.
The three resources I found most useful when participating:
One of the main goals of an accelerator program is to build successful
start ups, with the hope of increasing the entrepreneurship within the
local community. This is a great opportunity for entrepreneurs to take
advantage of potential local customers and partnerships. For example,
one of the reasons we were selected to participate in Velocity was our
target market, fraternity and sorority chapters. It just so happens that 40-
50% of national Greek chapters are headquartered in Indianapolis, which
was about an hour away from our office.
One of the most valuable lessons we learned at Velocity Indiana was
learning to talk to your customers. The first two weeks the program highly
encouraged us to get out of the office and speak to our future clients,
something we never did during our first two iterations of Greekpull. I would
drive up to University of Kentucky and Louisville knocking on sororities
and fraternity doors asking questions like, “What are biggest problems
you are dealing with in your chapter?”, “What are you currently using to
try to solve this problem?”, “What would you like to see improve?” By
understanding our customers problems we were able to build a 500-dollar
MVP website, and started generating revenue.
As young entrepreneurs there are tons of questions you constantly have
and don’t have an answer too. Like many entrepreneurs you learn by failing
and falling on your face. The biggest foundation an accelerator program
provides the entrepreneurs with is mentors to help along the way. Usually
they provide experts in all fields from accounting to product development
to marketing. Having such resources allows you to accelerate your start
up in a shorter period of time.
Eghosa (Iggy) Aihie is the Co-Founder and Head of Business for Alumnify.
Their aim is to improve alumni engagement by connecting alumni with
current students, and therefore also setting students up for success after
Twitter - @iggyneversleeps
Facebook – eghosa.aihie
Image Courtesy of Rapid Eye Photo
RAINE MAGAZINE - VOLUME 21
GIVE THE GIFT OF WONDER
COO & Cofounder, Wonder Technologies, Inc.
BY PAIGE CATTANO
As the lazy days of summer are replaced
by the bustle of fall, reminders that the Holiday
season is imminent fill my inbox. My usual reaction
is panic. But this year, despite being both the
cofounder of Silicon Valley-based startup Wonder
Technologies and CEO of my family of five, I am
calm and cool. I’m going to enjoy this season of
giving and impress loved ones with thoughtful
How? The simple answer is the Wonder
eGift Card, a truly modern way to gift. Users only
need a smartphone and a credit card to instantly
send Wonder Gift Cards to two million local and
national merchants anywhere in the U.S. Instead
of sending my sister in San Diego a generic gift
card, with Wonder I can treat her to a gift she’ll
love to her favorite local spa without the hassle
and waste of a plastic gift card. Here’s how it
works. Once the gift recipient accepts the Wonder
card via their smartphone or the web, they link
their Visa, MasterCard or American Express. To
redeem, they pay as usual with their linked card
and the gift amount is automatically credited. The
Wonder card never expires, and can’t get lost or
forgotten in a drawer like inconvenient plastic gift
cards. Simply, your credit card becomes your gift
I co-developed the free Wonder app
because a digital gifting marketplace where
consumers could enjoy ultimate choice, and
merchants of all sizes could be included, didn’t
Wonder is disrupting
the $140b gift card
market whose payment
systems have changed
little in 20 years.
While the holidays are obvious, I invite
you to express gratitude throughout the year to
friends, colleagues and teachers. Wonder gives
back to your favorite cause through our Gift for
With the Wonder app I’ve saved time,
given great gifts, now if only I could get the gift
Find out more at www.gowonder.com.
Images courtesy of Wonder Technologies
RAINE MAGAZINE - VOLUME 21
TECHNOLOGY | TRENDS
Images courtesy of Intellipaper and YesMan Watches
Most people consider a watch just a sleek way
to tell time. Time is invaluable and everyone has
the same 24 hours in a day, yet so few actually
consider how they spend their day. This is more
than just a watch; it is a way to consider your
use of time.
Right now all watches with leather
straps have holes in them. This damages the
leather and restricts the wearer to a certain
number of sizing options. We’ve developed
a new patent-pending buckle that allows for
twice as many sizing options and a sleeker fit
while keeping the leather on your watch strap
fresh. Stop rocking worn out watch straps!
After looking at thousands of watches
to design our very own and dialing in our supply
chain, we needed to find a way to fund our
first production run. We turned to Kickstarter,
launching in January and reaching our initial
$15000 goal in our first three days. By the end
of our 32 day campaign, we had raised over
200% of our initial goal, totaling over $32000.
We continued to sell pre-orders as we fulfilled
production. Our first production run has now
been completed and all pre-orders have been
shipped. Revenues to date total over $40000
and over 300 units.
We currently have about 300 watches
in inventory. We are primarily based online,
besides a few pop-up shops. We drive traffic
and sales through our social media pages and
media outlets. We’ve been in Entrepreneur,
Bloomberg BusinessWeek, and Bro Bible, to
name a few. We are going to continue to push
sales online until we have the cash on-had to
expand to retail. We’re expanding our watch
line and adding on new products. Licensing
is also an option for us. Our patent-pending
buckle is a major innovation in the watch
market and we’ve already been approached
by some major brands in regards to licensing.
We have yet to finalize contracts because we
see Yes Man Watches as a way to validate
the assumption that people are looking for
this buckle apparatus. The more we grow Yes
Man Watches, the more valuable our buckle
RAINE MAGAZINE - VOLUME 21 37
TECHNOLOGY | TRENDS
CROWDFUNDING DREAMS COME TRUE
BY SUNA SENMAN, LMSW
Two Millennials exemplify their generation by taking in the “now” and getting
creative. Nolan Thompson and Chris LaBonty, founders of Headfunder,
realize that a dream does not have to wait until tomorrow, but a dream
can manifest as quick as the body reacts to thought. At 21 years old, both
young men are making a new win-win platform for people to engage in and
Coming from a household of hardworking parents, Nolan started
working as a cashier at McDonalds at the age of 16, while Chris lived
engulfed in the internet world learning everything he needed to know.
When business-minded Nolan envisioned having his own company, he
teamed up with techie Chris, who had a novice idea, and together they
birthed Headfunder as their effort to make a difference in the world.
Raine: What is HeadFunder?
LABONTY & THOMPSON: HeadFunder is a social crowdfunding platform
where we focus on giving back to the world in a positive way. We have
combined social media features with our crowdfunding platform to help
campaigns get more exposure online which can result in more funding.
Raine: How is the concept of HeadFunder similar and different than other
LABONTY & THOMPSON: HeadFunder is similar to crowdfunding
platforms: We have the choice of fixed or flexible funding for campaign
creators. Fixed funding is where the campaign creators only get the funds
if the goal is reached before the end date. Flexible funding is where the
campaign creators get the funds whether they hit their goal or not. The
funds are only pre approved and your card is never charged until the end
date of a successful fixed campaign or a flexible campaign.
HeadFunder is different to crowdfunding platforms: Our fees are the lowest
in the industry! We charge only 2% for fixed campaigns and 4% for flexible
campaigns. There is no upfront cost to create a campaign when using
While on HeadFunder, you can be social like never before on a
crowdfunding platform. Users can send direct messages to each other.
They can also follow each other and view a live activity stream. Users
can also earn badges for their involvement with HeadFunder so they can
show them off to new visitors to the site. You can also create a custom
HeadFunder to have as your profile picture which keeps our site fun and
The Magic Box is a feature we added to our site to allow
HeadFunders to help us decide who we should give 10% of our earnings
to each month. We select a few campaigns that are impacting the world in
a positive way to be featured in the Magic Box. Users then vote on which
campaign should receive the funds. We know as we grow the Magic Box
will be at amounts that can change people’s lives.
On HeadFunder, we have more categories that you can raise funds for.
You can raise funds for your business ides for profit, a cause for a verified
non-profit, or your personal needs such as a loved one’s medical bills or a
party bus for you and your friends to your next event you go to. We want
crowdfunding to be for everyone so we made a platform for everyone.
RAINE: What inspired you to start HeadFunder?
LABONTY & THOMPSON: We got inspired to start HeadFunder after seeing
all the amazing campaigns being funded by people all over the world. We
were so happy to see that everyone was working together to help others
achieve their dreams. We felt that crowdfunding was a positive industry to
be involved with so we figured out how we could help benefit the industry
and jumped in.
RAINE: When did you decide the time was right to invest yourself into this
LABONTY & THOMPSON: The thought of making that first step towards
being an entrepreneur is always the hardest step to take, but in the end
it is the most rewarding. We both were working jobs and wanted to start
working on our own dreams. We were looking at all of the companies in
our world and wondering how they did it. Then we realized that they just
went for it! They stopped talking about doing something and took action to
make it happen. We realized that there was no right time to start investing in
you, so we just had to go for it. Now here we are with HeadFunder making
positive things happen in the crowdfunding community.
RAINE: Why did you choose to develop the system of HeadFunder?
LABONTY & THOMPSON: We love the crowdfunding industry! Everyone
here is so supportive of one another and the people really focus on
positivity. We chose to create a social crowdfunding platform because
we felt that the other platforms were not supportive of their users. So
many users were reaching out to them on social media, but were not
getting any response. We try to respond to every HeadFunder whether
through the site or through social media. We felt that if there was a social
platform dedicated to crowdfunding, that more like-minded people
in the crowdfunding industry could interact and share ideas easier.
RAINE: How will this system change the way people manage their
business, their lives?LABONTY & THOMPSON: We feel that HeadFunder
will change how crowdfunding platforms function. With all of these new
social tools, users can be entertained while on HeadFunder. This will make
crowdfunding more fun for the people visiting our site.
RAINE: Who are the people that will benefit most from HeadFunder?
LABONTY & THOMPSON: We believe that everyone will benefit from using
our site. Campaign creators can benefit by gaining funds contributed by
other users on the site and if their campaign is positive, it can potentially
win the Magic Box. Campaign contributors will benefit from the good
feeling they get when they back a campaign and if the campaign gives
out rewards, then they will receive something from a campaign creator on
HeadFunder. Who doesn’t love to get a gift in the mail? Even the users who
just come to vote on the Magic Box will leave the site knowing that they
just helped someone get closer to winning the Magic Box for that month.
Images courtesy of HeadFunder
RAINE MAGAZINE - VOLUME 21
TECHNOLOGY | TRENDS
THE COLLAR PERFECT
Have a busy life? Travel often without room to carry an iron?
Well then life on the go is about to get a lot better for you with…
Collar perfect! With very little setup time the Collar Perfect will
not only iron out the wrinkles that a traditional iron would but it
is also built to reach the places a traditional had difficulty with.
It’s flexible design will now you can easily straighten your collar.
The streamlined contour will also let you reach around buttons,
lift the wrinkles out of dress or skirt hem line, and even straighten
out pocket while wearing it. There is also a 90-degree tip that
opens up to cover more surface area for broader ironing. This
light weight patent pending travel buddy will fits right into the
palm of your hand and will be a must for any would be travlers.
THE CONTOUR ROAM
Whenever on vacation or just on the go, say during a bike ride,
we have all had those moments where had thought, “Man, I wish
I caught that on camera!” Well now you will have a much better
chance to catch those moments with the Contour Roam. This slim
lightweight camera can be strapped onto a helmet, your bike, your
body, and even a surfboard to catch the once in a life time moments.
It has a 270-degree rotatable lens along with a 170-degree field of
view. The +2 model has built in GPS Video Mapping, an external
microphone jack and not to mention live streaming capabilities. The
Roam 3 model can go underwater up to 30 feet (9meters). Both
models include the laser alignment feature for aiming the camera
lens and the instant-on record switch that allows the camera to
start recording when you toggle the power button. All your featured
footage can be stored onto internal storage as well as an external
SD card up to 32GB. The Contour Roam give you options and now
you all you have to do is choose which is best for your life style.
Price: Roam +2 $300; Roam 3 $200
RAINE MAGAZINE - VOLUME 21 39
THE TYPO 2
This fall… brings along new fashion, the changing of the leaves, and…
the iPhoneberry Keyboard. Well, it’s not officially called the iPhoneberry
Keyboard. However, it does bring together the functionality of a Blackberry’s
physical keyboard on an iPhone. So now all those who are still clinging
onto a Blackberry, can release it and type to their hearts content on their
iPhone. Officially called the TYPO 2, this device is a iPhone case with a built
in keyboard that connects to your iPhone via Bluetooth. The TYPO 2 comes
with it’s own rechargeable battery, a lock button, a home button, and also
is backlit. So if your still attached to your crackberry, now is your chance to
migrate to the iPhoneberry case… I mean the Typo 2.
Website: http://typokeyboards.com/ (available now for iPhone 5(5s) or
Preorder iPhone 6 series)
THE LOGITECH K480
These days many of us have more then one mobile device. While on the go we have our
choice of using a laptop, a smart phone, a tablet and even smart watches. Now if only there
was a way type on one keyboard but reach multiple devices.
Oh but there is a way. Now presenting the Logitech k480 Bluetooth Keyboard. Buy using, you
guessed it, Bluetooth, this one keyboard can connect to multiple devices. By not being limited
to the operating system platform of the device, the k480 can allow you send a message on
your Windows Smartphone, while continuing to work on the iPad, and/or Apple computer.
There is a dial on the keyboard that allows you to switch between devices and it also comes
with a built in cradle to hold your smartphone and tablet simultaneously.
THE LIVESCRIBE 3 SMART PEN
These days we live in a world driven by technology. A world in which we have… smart cars,
smartphones, smart watches and even smart pens. Yep, your eyes do not deceive you for indeed I did
say smart pens. Now I bet you didn’t see that one coming.
This smart devices caters to those particularly who like to take notes by hand but wish that somehow
there was a way to translate it into a digital format in which it could be saved. This evolutionary smart
pen uses an app that can be downloaded into your tablet and/or smartphone to not only save what
you have transcribed but also record live audio into your paired device as well. This way you won’t
miss any important details while you are taking notes. After your notes have been recorded in the app
it can be saved into a text document, save as a photo, and saved into third party applications while
also converting annotations into calendar dates and events. The Livescribe 3 will last up to 14 hours
of endless writing between charges and even has a built in stylus tip as well. The Livescribe 3 can
save you countless hours while giving you a piece of mind that important notes are being lost in…
Price: $149.95 (pro edition $199.95)
Audio LLC (www.SMSAudio.com), a premier audio headphone and
accessories brand from Curtis “50 Cent” Jackson, together with Intel
Corporation announced a collaboration to develop the first heartpounding
personal audio system converging lifestyle and technology
innovation for an exceptional fitness experience. The SMS Audio
BioSport In-Ear Headphones powered by Intel will bring smart exercise
capabilities to athletes of all levels later this year.
Intel and SMS Audio are merging lifestyle requirements with
technology innovation to enhance the fitness experience. The SMS Audio
BioSport In-Ear Headphones powered by Intel will extend the recently
launched SMS Audio Sport Collection and harness advanced technology
features to deliver high-quality audio while gathering actionable data on
A global audio headphone and accessories brand, SMS Audio
is dedicated to improving the way people around the world experience
music by combining technology, function and style to bring a high-quality
sound, comfort and fashion to every product. Intel and SMS Audio
have partnered to fuse fitness with technology by combining the latest
in fitness-monitoring biometric technology with high-quality audio and
“The wearable technology collaboration between SMS Audio
and Intel elevates our capability to bring smart exercise to consumers,”
said Brian M. Nohe, president of SMS Audio. “With the introduction of
the SMS Audio BioSport In-Ear Headphones powered by Intel, we’re now
the first to provide this level of integrated, seamless and helpful biometric
information to inspire customers to advance their fitness experiences.”
SMS AUDIO BIOSPORT IN-EAR HEADPHONES PRODUCT
HIGHLIGHTS: The SMS Audio BioSport In-Ear Headphones powered
by Intel will deliver an exceptional experience while working out without
sacrificing audio quality for those who demand more from life and more
from music. The headphones will integrate biometric sensors in a custom
heart rate monitor in-ear headphone to empower athletes to collect
fitness data and achieve peak physical performance. A patented earhook
design ensures a comfortable fit while an energy-harvesting audio
jack removes the need for extra batteries or chargers.
FUSING FITNESS WITH TECHNOLOGY: A built-in optical sensor
that continuously measures heart rate during intense exercise, states of
relaxation and every moment in between - while dynamically removing
noise signals caused by body motion and ambient light.
ONE-DEVICE WORKOUT ACCESSORY FOR ULTIMATE
COMFORT: A jointly developed heart rate monitor in-ear headphone
will put an end to the less convenient, less comfortable chest strap-style
monitor while delivering reliable and consistent heart rate monitoring to
enable peak performance and progress tracking.
TUNED-IN FITNESS: Listen to music as a way to stay motivated
and reach optimal levels of fitness while gathering useful data about the
NO BATTERIES OR CHARGING REQUIRED: Eliminate the need
to charge the headphones with a 3.5 mm gold-plated audio jack that
powers the biometric monitoring capabilities so users have the freedom
of on-the-go power.
SWEAT AND WATER RESISTANT: No need to worry about working
out too hard or in the rain – the SMS Audio BioSport In-Ear Headphones
are IPX4 rated for protection against sweat and resistance to water.
Will Optimize Workouts
Aspirational Exercisers and
Everyone in Between
SYNC WITH RUNKEEPER: To help track your heart rate, pace,
distance, elevation and calorie burn, the SMS Audio BioSport In-Ear
Headphones will be compatible with popular mainstream fitness app
RunKeeper, with additional application support planned in the future.
RunKeeper support will enable users to plan fitness routines and track
progress – pushing enthusiasts to reach peak performance.
ACCESSORIES: The headphones will come with a tangle-free cord
with an in-line microphone, neoprene carrying case, and three sizes of
ear gels and hooks.
The SMS Audio BioSport In-Ear Headphones will be available at
SMSAudio.com in Q4 2014. Specific pricing will be announced later this
Images courtesy of Audio LLC
Image Courtesy of Beacon & Lively
BEACON & LIVELY
The idea for Beacon & Lively was born in a bar. But I
guess that’s not very unique.
It was 7:30 on a Thursday night when my
wife and 6 of our friends gathered at a local bar
before heading to a concert. We quickly realized that
our phones had better seats than us. All the phones
were out on the table. The problem is simple, a phone
on the table is bad manners, but staying connected
shouldn’t have to be disruptive. For women, who
don’t always have pockets, phones end up in purses,
which means missed calls. We talked about the
solution…”wearable technology could send you an
alert!” But we all felt that wearable tech wasn’t, well…
What is something that people wear for
the sake of being wearable? Jewelry. The next day
we started forming a team which would define
our character and make us unique. Our first team
members were focused on the design of the jewelry,
not the technology. Our design team has experience
with fine jewelry and integrated product design.
A couple months later we had actual castings of
the Beacon that we were wearing around town…
without any technology in them. We wanted to create
something that people would want to wear, even if it
didn’t have notification functionality.
Today we have several functional prototypes
(app, bracelet, circuit all working together) and we’re
just a few months from releasing the Beacon.
What makes Beacon & Lively unique? It’s
been our fashion first approach. We’ve been able to
keep things stylish and simple.When we’ve added
features, we’ve made them part of the design. Our
bracelet notifies you of calls and texts through
illuminations that vary in color, pattern and intensity.
Be as bold or as subtle as you like. You won’t miss a
call and you’ll look great at the same time.
In the early stages of their partnership, OMsignal cofounders
Stephane Marceau and Frederic Chanay
were tuned into the interconnectivity of wearables and
mobile health. While their initial concept of a bracelet
with an accelerometer and skin conductance sensor
did not come to fruition, in the process creating
that design they discovered that there was a better
platform with which to build their product. This was
the first step toward launching OMsignal.
Now in its third year, OMsignal, comprised
of a team of neuroscientists, software engineers
and fashion designers, launched their first line of
biometric smartwear for men that can track your
breathing, heart rate, calories burned, respiration,
and movement, relaying that information in real-time
to your smartphone. After all, clothing is the only
wearable that we’ve all been using our entire lives. By
developing smart apparel, the sensors are closer to
the source for continuous reading, providing stronger
and more accurate data. That data is then transmitted
to your smartphone to provide actionable insights to
help you make more informed decisions to improve
your daily health and wellness.
Less than six months after their launch,
OMsignal announced a partnership with acclaimed
American designer Ralph Lauren in an effort to
take wearables mainstream. OMsignal provided
the technology behind the Polo Tech Shirt, which
was worn and tested at the US Open by ball boys
during matches and tennis pro Marcos Giron during
his practices. This marks the first item of tech
apparel to be introduced by a prominent fashion
label. OMsignal’s men’s apparel is available now at
their website for pre-order and will begin shipping by
Thanksgiving. Ralph Lauren’s Polo Tech Shirt will be
available to consumers next year.
Images Courtesy of OMsignal.
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full featured mobile and web apps, because it is entirely graphic and
complimentary via the ad-supported offering. CorporateCentral.
com requires no code and generates no code to produce an app,
so the app designer does not need programming experience to
CorporateCentral.com’s ad-supported version provides
individuals and organizations, enterprise capabilities that previously
have been unaffordable. Additionally, technical complexities for
producing and delivering advanced apps are taken care of behind
a visual, user friendly interface. Relationship management, user
management, and delivery modules all combine with the visual
application development module to empower individuals to deploy
advanced online systems.
“Billions of people out there love technology and
have amazing ideas for apps, but they are unable to bring their
ideas to fruition because there are large and growing barriers to
programming and running commercial grade apps on a variety of
mobile and desktop environments. WAG(tm) solves this issue,”
Nisim Heletz, president, said in a statement.
proven to be vital as thousands of organizations and people in
recent years have flocked to CorporateCentral.com for rapid visual
app creation within hours instead of months and years.
RAINE: What has been the greatest challenge your company has
had to overcome?
HELETZ: The largest challenge has been marketing the platform to
this huge audience and creating an onboarding process with which
a user has an overwhelmingly empowering experience when they
first experience the platform as they create their first app visually
and try it on their mobile devices. We learned a lot about effective
online marketing. Our onboarding process now walks users who
clicked our ads through a 5 minute ‘holy smokes’ experience that
keeps them coming back for creating more apps.
Credit Images courtery of Corporate Central
RAINE: What makes your brand innovative?
HELETZ: The Corporate Central brand is changing the way people
create apps. We call this Democratizing App Development. We
introduced multiple disruptions to the app development eco
system which still requires many months of programming to create
a single app for a single device. The Corporate Central platform on
the other hand allows everyone from corporate IT managers all the
way to school children - to create advanced high-end apps visually
without programming and to scale these apps for any size audience.
CorporateCentral.com also enables professional programmers to
create the same apps within days instead of months or years.
RAINE: What inspired you to create Corporate Central?
HELETZ: Corporate Central’s founder Nisim Heletz was inspired to
create the Corporate Central rapid visual app creation platform after
witnessing the escalating time and costs of creating cross platform
apps. Nisim’s vision came in 2007 with the advent of multiple mobile
device platforms. He realized that users and app creators would
soon want their apps to work on all major mobile devices as well is
on their desktop browsers. This was before Facebook had a mobile
app and Android was just getting started. Today, many apps are
available across mobile platforms but it takes an enormous amount
of time and money to create and maintain these apps running on
iOS, Android, Windows Phone and web browsers, and wearable
devices are coming soon to a store near you. This early vision has
RAINE: What advice would you give to other entrepreneurs?
HELETZ: Choose your team carefully and selectively. Work with
people whom you can trust and that will stick with you in good
times and bad. Communicate your vision to them and make sure
they are genuinely interested in it. These are hard qualities to find.
We had to look far and wide to solidify a team of people who are top
notch and committed to the project. As the snowball gets rolling
you’ll see many people jump on board. Remember the ones that
started it all and reward them for it. Don’t be afraid to let people go
if they don’t fit the team and the spirit.
RAINE MAGAZINE - VOLUME 21 45
A WOMAN OF DISTINCTION
BY: IESHA COPPIN
In today’s modern world, a woman in power, strong willed and driven is the norm,
but it was not too long ago where this ideology was frowned upon. In the early days of the
women’s movement for workplace equality, Rose Smith stood at the forefront of American
society, poised to break through the glass ceiling. Coming from humble beginnings, she
came to New York City with a dream and $200 dollars in her pocket, and with an unrelenting
determination, she rose to the top to become an international business woman.
Her accomplishments in the high stakes arena
of business are numerous; from being elected
President and later CEO of Innova Pure Water Inc.;
Editor-in-Chief at Worldstyle Magazine; honoree
at The Women of Distinction Luncheon and
working with Newsweek International in
Europe, Smith has created a path of her own all
while taking charge in a field she has dominated
Before President and CEO of Innova Pure Water Inc., Rose Smith did
an incredible job balancing business and creativity. She successfully navigated a
career in the film and TV industry as a stylist and producer working with some of
the most famous directors and photographers in the world such as Avedon, Hiro,
Franceso Scavullo, Gina Lollobrigida, Henry Wolf and Bob Giraldi. Smith has also
work with many famous movie stars and athletes such as Frank Sinatra, Meryl
Streep, Jack Scalia, Brooke Shields, Kim Basinger, Bob Hope, Joe Namath, Franco
Harris and Joe DiMaggio to name a few.
Following her quick rise in film and television, Smith held the role of
President of International, Military and Food Service for The Healthy Beverage
Company (Steaz) for many years and is still an investor. She is currently VP of Sales
for Seychelle Enviromental Technologies, a public company in water filtration as
well as President of International Affairs for Glam Screen LLC, a mobile accessories
company Co-Founded by Jonathan Cheban - the TV personality from “Keeping
Up With The Kardashians”. Thinking most would stop there; not Mrs. Smith. She
is on the advisory board for Bideawee, the leading pet welfare organization in
metropolitan New York and Long Island. Smith is also Co-Chairman of the Board of
Directors of IHOOT (In Honor Of Our Troops), a military foundation founded by Phil
Strambler, who she did work with at the Walter Reed Medical Center.
It wasn’t all about business for Smith; she also gave back to organizations
such as, “The Foundation for Developmentally Disabled Children in Israel.” At a
banquet hosted by the late Joan Rivers and The Trump family, Smith was honored
for her selflessness and great efforts towards those in need; “because of your
caring and your love and because of your untiring efforts, support and compassion
the “children” can grow and live a life of love.”- The Trump Family
Smith continued to stay both business savvy and proactive, while maintaining her humility
throughout her career, also giving back to the Diabetes Research Institute, as well as an
active committee member alongside Sophia Loren for the Community Alliance Against
AIDS, of which Julio Iglesias was the honorary Chairman. Smith had become a commodity
and everyone wanted her on board to drive his or her business or organization in the right
direction. In the 1990’s Smith became heavily involved in the Summit of the Americas
1994, hosted by President Clinton.
Rose Smith is the true definition of a selfstarter,
self-motivator, and innovator. It’s one thing
to take on the world of business, but to become a
success story and translate your marvelous efforts
onto others is the true success of it all.
Images courtesy of Rose Smith
RAINE MAGAZINE - VOLUME 21
FASHION TO LIVE FOR
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Top by Byron Lars Beauty Mark; Pants
by Byron Lars Beauty Mark; Shoes by
Zack Lo; Earrings by Charles Klein
Meet America’s sweet heart with a twist, this
model and entertainment host can charm you
with the twinkling of an eye, but don’t let that fool
you; she is one piping hot commodity.
Melanie Iglesias, the Brooklyn born-native is
known to keep it real sharing what’s really on her
mind, staring in her own YouTube channel, “What
Girls Really Do” featuring best friend and fellow
model, Lisa Ramos.
In the beginning of her acting career,
Iglesias appeared in several episodes of the
World’s Poker Tour, as a Royal Flush Girl. Iglesias
has also appeared in MTV’s Guy Code and Girl
Code in a no holds barge of what the opposite
sex thinks of one another. Other related series
include, Guy Court, where she portrays a bailiff;
these reality comedies reveal a particular “code of
conduct” that stands between men and women.
Iglesias had her sights set for
something a little out of her comfort zone of
reality comedies, her next big break would be
within the modeling industry. In 2010 she was
voted Maxim’s Hometown Hotties winner, and
was later elevated to one of the world’s most
beautiful women on the “Maxim Hot 100” list. It
was only up from here, Iglesias was also featured
in Esquire and Vibe Magazine’s “World’s Most
Beautiful” issues. In 2012, Iglesias launched the
Official Melanie Iglesias Store, including various
merchandise such as, posters and other signed
products for her fans. Iglesias quickly became
a household name; since her brush with instant
stardom Iglesias has signed to Red Models Inc.,
where she continues to make her way to the top.
Raine: Who was responsible for your first big
Iglesias: I’m not really sure! People always assume
Maxim was, since I won their annual “Hometown
Hotties” contest in 2010, but they’ve had winners
since then, who have not had the same success
in entertainment/modeling. For me, I believe it
was different; I had a few tricks up my sleeve. I
didn’t let a competition become my only platform,
but rather let it lead me in the right direction. From
there, I released my own viral video series that
drew in millions of views in a very short amount
of time. This resulted in me landing a show that
aired on MTV, not too long after I had won. I’d say,
I owe my success to multiple people, including
Darin Byrne from MTV2, who reached out to me
about the pilot for Guy Code, which then turned
into having four shows on MTV.
Raine: What has been your biggest challenge?
Iglesias: My biggest challenge is probably saying
“no” to different job opportunities. Obviously,
nothing is ever guaranteed in the entertainment
industry, and you always want to make sure
you’re working as much as you can, but not every
job is the right thing to do. You always want to
make sure you’re growing within the business,
becoming bigger and better after each job you
take. You don’t want to go backwards! The
golden rule is being able to know when to pass on
projects, and when to move on. Being stagnant
in doing the same thing over and over is never
an option, people become bored and wonder, “is
that all she can bring to the table.” Elevation in
the entertainment industry is always the answer,
it keeps viewers wanting more.
Raine: What has been the most exciting venture
in your career?
Iglesias: So far, the most exciting venture in my
career was working on the MTV2 show, “Off the
Bat,” from the Major League Baseball (MLB) Fan
Cave. I grew up watching a lot of baseball and
couldn’t wait to be a part of this project. When I
participated in the MLB Celebrity Softball game,
I had the pleasure of playing on the same team
as MLB legends, which was extremely humbling.
Not to mention, I’ve been able to develop an
extremely versatile hosting reel, which has
opened up so many doors for me.
Raine: Who has been your biggest inspiration?
Iglesias: I have so many inspirations in the
entertainment industry. I really loved the late and
great Aaliyah growing up, because I always felt
she portrayed herself well. She was not willing
to conform to the industry, or put up a front for
anyone. In the entertainment industry today we’re
in a world where everyone is doing outrageous
and outlandish things for attention. It’s more
about competing and outdoing each other for
shameless promotion, but Aaliyah was never that
type of celebrity; something I’ve always admired.
On the other-hand, and I know this is going to
sound a bit weird, but I also really look up to
Judge Judith Sheindlin (Judge Judy, lol). I simply
Raine: Where do you see yourself in 5 years?
Iglesias: In five years I’ll probably still be on TV,
hosting and hopefully even writing and producing
my own show. I have great plans and I intend on
both pursuing and executing them on a major
Raine: Was it more fun for you working on Guy
Code or Girl Code?
Iglesias: Both of the shows were equally great
to work on, but I feel like I had more fun on Guy
Code because they allowed me to be more of
Raine: What do you enjoy doing outside of TV
Iglesias: I love anything that involves creativity.
That would include writing and creating music
for fun. I sometimes design and create my own
unique swimwear just for me… No one else
knows that, but I guess they do now. Other
times, I like to hit up craft stores and make oneof
–a-kind decorative items for my apartment;
basically anything that can become a creative
outlet for me.
Raine: Do you have any hidden talents?
Iglesias: I’ve recently discovered I’m pretty good
in the kitchen. Also, my boyfriend thinks I’m a
great singer, but I’m pretty sure he’s pulling my
Raine: What advice do you have for aspiring
models and actors?
Iglesias: I have never considered myself much of
a model, because my modeling career was cut
short due to my love for hosting much more. It
just came more naturally to me. Modeling is
extremely competitive these days, a lot of people
want to pursue modeling, but the “catch22”
is modeling jobs don’t pay as much as they’re
portrayed. You’ll work your butt off for a long
time and hopefully you book something that pays
well. Don’t be fooled by Instagram. People think
models are rich, but aside from a select lucky few,
not many see much financial success without
some sort of backup plan. It’s cool if you’re just
looking for some exposure to lead to something
else, but be sure you want to go through the
grueling struggle of competition for very little
financial stability in the end.
Raine: What are 3 fun facts fans don’t know about
I eat more than the men in my family.
I hate putting on makeup and shopping.
I don’t post much on the internet anymore,
because I really value the idea of having actual
privacy and enjoying life by living in the moment.
RAINE MAGAZINE - VOLUME 21 53
HIT THE FLOOR WITH VH1’S
Mississippi’s southern belle, Katherine “Kat” Bailess
is quite the triple threat. Since childhood, she has
been pushing her talents as an actress, singer and
dancer. So it came as no surprise when “Kat” decided
to pursue musical theatre and dance at Marymount
To date, Bailess has starred in several films,
including: From Justin to Kelly, Bring It on Again and
Elle: A Modern Cinderella Tale, to name a few. She
has also been featured in several popular TV series
such as Gilmore Girls, One Tree Hill and NCIS. Kat
currently plays a role in VH1 TV series Hit the Floor as
Kyle Hart. The series follows Ahsha Hayes played by
Taylour Paige, a girl who joins the NBA Cheerleading
team the Los Angeles Devil Girls, oblivious to the
deceitful and irresistible life that comes with it.
When she is not busy with her work she spends her
leisurely time with Pilates, guitar playing, dancing,
keeping up on the latest books, nature hiking and
playing her part in her community.
RAINE: What would you say was the jump start to
BAILESS: I’d have to say the feature film, From Justin
to Kelly. I had just moved to Los Angeles from New
York City and booked the lead. That definitely gave
my career a big boost!
RAINE: Who inspires you?
BAILESS: The people that inspire me most are
those people that have a dream, a focus and a goal.
I can’t stand lazy people. The world is ours to take
advantage of and there are no limits as to what we
can accomplish. The one person that has continually
inspired me is my Dad. I’ve never met anyone with his
work ethic. Growing up I had a lot to look up to.
RAINE: What do you enjoy doing outside of acting?
BAILESS: I love staying active and when I’m not
dancing for the show, I love to hike with friends, take
hot yoga, Pilates, play my guitar, write songs and
anything that makes me happy. But most of all I like
to spend time with my friends and family—especially
my little nephews.
RAINE: How would you say that you have grown over
the years from being in front of the camera?
BAILESS: Over the last couple of years, I have grown
as a human being for sure, which in turn, makes me
a better actress. Also, my level of confidence and the
ability to allow myself to be vulnerable have helped
to further my success. Watching myself on camera is
never easy, but I’m the type of person that can laugh
at myself and I try not to be too critical.
RAINE: What has been the benchmark of your
BAILESS: The benchmark of my success has got to
be my role as Kyle on Vh1’s Hit the Floor. I say that
because, I have an opportunity to show not one, but
a few of my talents. It’s not every day that I get to act,
dance, be southern, sexy and funny in every episode.
Now all the writers have to do is have me sing and
I’ll be set!
Photographer – Lisa Ramsay; Wardrobe stylist – Angelina Scantlebury; Hair stylist- Alyn Martin; Makeup stylist – Juliette Laracuente
Jumpsuit by Catherine Malandrino; Earrings by CZ by Kenneth Jay Lane; Bracelet by Charles Klein; Ring by CZ by Kenneth Jay Lane; Shoes by Sigerson Morrison
RAINE: What has been the greatest challenge for
you in the industry?
BIALESS: The hardest thing has been rejection
for sure. When you are on a show, life is
grand, but the time in between jobs is the
hardest. I can speak for a lot of entertainers
out there, we hear ‘no,’ way more than “yes.”
The only way I’ve held for this long, is the
support from my family, friends and manager.
Dress by Byron Lars Beauty Mark; Earrings by CZ by Kenneth Jay Lane; Handcuff by Collette Malouf; Hand Jewelry by Collette Malouf; Booties by Shop Priceless
RANE: What advice would you give other aspiring
BAILESS: I always tell anyone getting
into the business to be themselves. Also,
Follow your dream, know what you have to
offer, stick to your instincts and never be
afraid to ask for help. The key to success
is confidence, focus and hard work. Once you
have those down, success will come to you.
RIANE: Where do you see you’re self-heading in
the next 3 years?
BAILESS: I see a number of things. I see my show
Hit the Floor continuing for a few more seasons.
Also, I would love to get my hands into producing
and movies for sure! I hope to be married in the
next 3 years, or I think my southern Mom will kill
RAINE: How is Hit the Floor different from other
productions you have been in?
BAILESS: For one, Hit the Floor is the first
TV show that I have been a part of from the
beginning. The writers created my character
off of my southern comedic craziness.
Trust me, it’s definitely a compliment.
RAINE: How have your southern roots helped
your roles on TV?
BAILESS: Land jobs basically! I have always had
a strong Southern accent and my Dad paid a
lot of money in NYC for me to lose it with the
help of a dialect coach. But the minute I moved
to LA at my first big audition, they asked me if
I could do the scene with a southern accent.
Enthusiastically, I said, “Yes! Of course!” The
same thing goes for my role as Kelly Clarkson’s
best friend in, From Justin to Kelly. My accent
has helped to land me a few other acting jobs,
but the biggest one to date is Hit the Floor. My
character Kyle was not southern until they heard
a slight twang in the audition and asked me to
perform her southern. And that was the end of
that— Kyle, the sassy southern stripper, turned
Devil Girl was born!
RAINE: Does your true passion lie with singing,
dancing or acting for TV?
BAILESS: I love them all, which is why I am able
to do any of them on the drop of a hat. When
you are a performer and a triple threat, it’s hard
not to love all three. Performing is performing,
no matter if it’s acting, singing or dancing! In the
end, I would definitely say that having more than
one talent has landed me some dream roles.
RAINE MAGAZINE - VOLUME 21 55
RISING STAR JILLIAN ROSE REED
￼ Photographer - Joseph DeAngelis; Hair
Stylist - Ozzy Delgado; Makeup Artist - Anton
Khachaturian; Wardrobe Stylist - Ali Levine;
Assistant Wardrobe Stylist - Rachel Lutsky
Top by Blaque Label; Skirt by Lumier by Bariano;
Rings by Vitrine Designs, AV Max & Elizabeth
Knight Jewelry; Earrings by Jared Jamin; Shoes by
Dress by Creative PR; Jacket by Ted Baker; Rings by DipinLA
The young and beautiful American actress, Jillian Rose Reed, is
best known for her rise to fame on the hit television dramedy, MTV’s
Awkward, where Reed plays the role of Tamara Kaplan. Awkward is a
teen comedy about high school best friends, Jenna Hamilton played
by Ashley Rickards and Tamara Kaplan played by Jillian Rose Reed,
as they tackle the ups-and-downs of young adulthood. The series
centers around, Hamilton’s high school misfortunes and the everyday
social pressures that many teens are faced with and provides some
surprising revelations along the way.
Early on in life, Reed had a desire to be on stage. So it was
natural for her to pursue her dreams by taking part in children’s theater,
plays, and musicals. Not one to stop pushing for her goals, she realized
that in order to reach the top, she would need to focus her attention
on the entertainment capital of the world; Hollywood. Among some
of the first roles she landed, was a
guest appearances on Nickelodeon’s
Supah Ninjas. Reed also had guest
roles on Disney Channel’s Jessie
and Disney XD’s Pair of Kings, and
in 2012 she was nominated for
the Young Artist Award for “Best
Performance in a TV series – Leading
Aside from her kid/teen
friendly appearances, she has
proven herself to be a well-rounded
actress in her portrayal of a dark,
edgy character in the Primetime-
Emmy award winning TV series
Weeds and preppy mean girl in
Follow along as we get
a glimpse into the life of one of
Hollywood’s rising stars, making
waves, proving that hard work and
dedication are forces to be reckoned
with in the entertainment industry.
RAINE: Who has been your biggest
REED: First and foremost, my mom
and grandma. I have been very lucky
throughout my career and they have
always been there to support me and
keep me going. I am also inspired by
the work of Sandra Bullock. I think that she hilarious!
RAINE: Can you talk about why you love acting?
REED: Honestly, I feel like this was something that I was born to do—it
is the only thing that fulfills me creatively and emotionally.
RAINE: What has been the benchmark of your career?
REED: Working with Casting Director Kari Kurto, for the Showtime
Television series Weeds. I auditioned for her and afterwards she really
fought for me to be on the show, which turned into a recurring role for
two seasons; it was my first big role on TV. I can still remember reading
for the role of Simone, with Actress Mary-Louise Parker. She started
reading her lines and locked eyes with me and at that very moment
everything that I had learned up to that point she had done in one line.
In that instant everything made sense to me.
RAINE: What is your favorite show on television?
REED: Right now, I am a big fan of Modern Family
RAINE: Do you see yourself producing movies in the future?
REED: It is funny that you should ask that, because I recently started
to get into production. I, along with a family friend, have developed
a script for a new movie, based on a psychiatrist that specializes in
helping patients with eating disorders. As well as playing one of the
characters, I am also the producer for the show.
RAINE: What advice would you give to aspiring actors?
REED: The one piece of advice that I
would give to aspiring actors, is that
if you don’t love it with your whole
body and being –don’t do it. I would
also say, don’t give up.
RAINE: What is the biggest challenge
you have had to overcome in your
REED: A challenge that I have had
to overcome is learning to deal with
the disappointment of being turned
down at auditions. Over time, I have
learned that those moments help to
build my confidence and push me to
hone my craft.
RAINE: What do you enjoy doing
outside of filming?
REED: I love to work out and stay
active; I especially love to hike.
Also, I would say that I am definitely
a foodie. My mom and I enjoy
going to different restaurants and
experimenting with new and different
RAINE: Where do you see yourself in
REED: In the next 10 years, I hope to
be on a long lasting sitcom. I would
also like to start a family.
RAINE: What are three fun facts that you would like your fans to know
REED: Three things that my fans may not know about me are:
I hate cotton balls. I compare them to the screeching sound of nails
being dragged against a chalkboard.
Recently, for my last birthday, my mom bought me a bike. When I
am back home in Michigan, I like to ride my bike everyday around
the neighborhood. When it comes to shoes, I am definitely a Steve
RAINE MAGAZINE - VOLUME 21 57
RAINE: There is not a lot of substance in the music industry as compared
to times past. What are your thoughts on the state of the industry? How
do you challenge yourself to stay on message and create songs that add
value to listeners?
MAE: Oh my, it’s so hard to comment on the state of the industry because
it can come out sounding like a sub-tweet these days. Everybody thinks it’s
about them. I think self-worth is at an all-time low, and thirst and disrespect
is at an all-time high.
I’m all about making music that everyone can feel and relate to.
RAINE: Would you say music is your passion?
MAE: Yes, definitely!
The singer/songwriter and blonde bombshell, Lauriana Mae, is taking the
music world by storm and embodies the ability to grab you with her soulfully
pop voice, catchy tunes and takes you back to a time when music made
you want to dance like no one was watching. Her vast influences stem
from the likes of Billie Holiday, Ella Fitzgerald, Etta James, The Notorious
B.I.G., Jay Z, Kanye West, & Beyonce. Lauriana melds jazz vocals with
contemporary pop, R&B and hip hop music reinventing the essence of
great music from the past and present.
Growing up perfecting her talents in her church choir, local talent
shows and various singing gigs, Lauriana was able to gain the confidence
to get into the recording studio and create a sound all her own. She’s
been fortunate enough to rub elbows with the likes of top recording artist
producer Kwame, hip hop/rap mogul Ludacris, and lyrist B.O.B. Her 3 song
Love Mae EP, featuring songs “Like a Drum (Beat it)”, “Love”, and “Money
Mae” will take you from dancing in your seat, tugging at your heart strings
to knowing the words of the song before it’s even over. This solo artist is
gearing up to break the mold of popular music.
Captivating both mature and young audiences alike with her
voice and her beauty, this songstress is on her way to creating something
She is, Lauriana Mae.
RAINE: You have said some of your inspiration comes from the likes of
artist like, Billie Holiday, Ella Fitzgerald and Etta James. Those artists were
heavy hitters in their choice of subject matter as well as the uniqueness of
their voices. How would you compare yourself to those musical greats?
MAE: I’m inspired by so many different artists. But these women really
had such a special tone in their voices. I look up to them, and it’s an honor
every time I get compared to any one of them. As far as subject matter
goes, I have my own perspective. Over the course of creating this album
I’ve become much more comfortable owning that perspective. I’ve created
something true to myself and my real life experiences. That’s what makes it
for everyone. People can feel sincerity, in vocals and in lyrics.
RAINE: Confidence being one of many keys to a creative entrepreneur’s
success. Can you share with us how singing in a choir at an early age
helped you to mature into a more confident singer?
MAE: Singing in a choir teaches you harmony and how to work with a team
to create something beautiful. The right choir/team will encourage you and
bring out the best in you, but also humbles you. Singing in a choir also
teaches you that you have to listen to others and not overpower them to
get the best sound.
RAINE: What has been an embarrassing moment on stage? How did you
MAE: Well all in one show I had to walk off stage because my top ripped
open when I opened my arms. During that same show I lost my voice
because I had been fighting a cold. My band “The Pains,” really had to
hold me down and improvise that night.
RAINE: If you could not be a singer what else would you do with your life?
MAIE: I will always be a singer. Honestly, I can’t see myself doing anything
else because I’ve never given up on Plan A.
RAINE: Do you have a ritual that you perform before a big performance to
get psyched up for being on stage?
MAE: I get in a circle with my band and we pray. We give thanks to God and
ask that he successfully get us through another show.
RAINE: What advice can you share with aspiring singers either from a
business or personal standpoint that has helped you navigate the pitfalls
of the music industry?
MAE: I received all my experience being told “no,” and “not good enough.”
Also, you have to maintain a sense of humility and confidence. Of course,
it goes without saying that you can never give up.
Image courtesy of Matthew Salacuse
RAINE: Your EP, Love Mae has various influences from other musical eras
mixed with modern elements. What inspired you to pull your sound from
past influences rather than doing current pop music?
MAE: I did the Love Mae EP with the amazing Kwame 3+ years ago. These
were among some of the first songs we ever recorded together. Neither of
us have ever been a “do what everyone’s doing” type of artist. I inspired
him to make the music and he inspired me to write and sing on it. “Pop”
music is just whatever the masses love and decide on. So I just have to
give the best of me every time.
RAINE: In your song titled Love, you chose to have a reflective conversation
with love as opposed to singing about it, can you share your reasons
why decided to take that direction? There is a certain amount of passion
that comes through in this song. Did you sing from your own experience
regarding your dealings with love?
MAE: Love is a song that I never get tired of performing. I feel it in my
soul every single time. Love has ripped right through me without apology.
And I have had to find it in myself to forgive it and keep believing it had its
RAINE MAGAZINE - VOLUME 21
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FRESH FACES | FASHION
Photographer: Filip Konikowski; Make Up & Hair: Ana Makridis; Stylist: Candice Lewin; Model: Ivana (Chadwick Models)
HOMETOWN - Melbourne, Australia
AGENCY - Chadwick
HEIGHT – 5FT 9IN
1. Two of my favorite books are Breakfast at Tiffany’s by Truman
Capote, and Perfume by Patrick Suskind.
2. Aside from modeling, I have been quietly styling for four years. My
work has been published in the likes of Oyster, Contributor, Culture,
Polanski, Pages Digital, Fashion Gone Rogue, Fault and S Magazine. I
am also a brand consultant for shoe label Alias Mae, and I have a blog
that I use as a creative platform to release and show my work. Check it
out at www.imzcr8.com.
3. My new hobby is photography, and I hope that I can take that further
within Australia and around the world—I will never stop traveling. Work
or pleasure, it is my freedom, my inspiration, and it gives me life.
RAINE MAGAZINE - VOLUME 21
FRESH FACES | FASHION
Photographer - Martha Jagodzinski; Model - Lukas Ziegele
HOMETOWN – STUTTGART, GERMANY
AGENCY – VIVA MODELS BERLIN
HEIGHT – 6FT 1IN
1. I am a vegeterian
2. In addition to modeling, I am a talented violinist
3. I am a ballet dancer
RAINE MAGAZINE - VOLUME 21 61
BEAUTY & FITNESS
M A I K : H O W T O S T A Y I N S H A P E
D U R I N G T H E W I N T E R M O N T H S
Yes, it is a sad fact: summer is over (unless you own a house
in fabulous in St. Barths) and for most of us that means we are
putting on more and more layers of clothing, pushing our physique
awareness into the oblivious. Then the unavoidable happens: the
weight creeps on during the holiday season and come March we
are in a frantic race to get beach ready. STOP! Let’s not do that
again. How can one stay in reasonable good shape during fall
without spending a whole day in the gym?
We tend to move less as it gets colder, buses taxis and subways are
more appealing in November than in June where we often walk a
few blocks without even thinking about it. To make matters worse,
most jobs are a lot busier in September/October than during the
summer months, so we have less time to train. So it seems like
the perfect storm to get of shape quickly, just in time to gorge on
Christmas cookies and Thanksgiving pie, right?
I will admit, it is a slippery slope but one that is not impossible to
counter if one spends a bit of time and energy to plan properly. Let’s
address the issues one at a time:
1. Less time. That means you have to workout smarter and do
exercises that will do the most for your physique, and nothing
touches weight training. When it comes to shaping or toning your
body, you simply must do some sort of resistance training, this could
be free weights, machines or exercise bands. Body weight training
will not suffice since the resistance there cannot be changed. Think
two whole body workouts a week as an absolute must. You should
be in and out the gym within 45-50 minutes.
Cardio would be a second for about 90 minutes per week, if you
have more time to spare, you can add yoga, Pilates and any other
active recovery methods.
2. Caloric needs. Yes, you will most likely use up less energy than
you have during summer, which means you have to watch your
portions. Try to stick to light summer cooking as long as possible;
do not go for the heavy sauces.
Another option would be to forgo starches for two straight days and
add them in on the third day.
3. Motivation. As the sun light fades, so does willpower. The antidote
here is to get a training partner or join a workout group to create
Author and world renowned fitness expert, Maik Wiedenbach is
changing bodies with over 10 years of award winning experience.
He is breaking barriers and showing people the secret to getting in
shape the correct way.
His recent book 101 Fitness Myths tackles some of the common
fitness myths that hold people back from getting the body they
want and deserve. In the book, Maik gives you everything you need
to know to turbocharge your workouts to get leaner and stronger—
4. Keep it light. Being in shape is important but there is a whole
big world out there that needs to be explored (with an awesome
physique, of course).
RAINE MAGAZINE - VOLUME 21
Photographer: Nicole Marcelli; Model: Lauren Hogue @ Donna Baldwin Agency;
Makeup & Hair: Jessica Rowell; Fashion Designer: J-Chan's Designs; Wardrobe
Stylist: J-Chan's Designs; Jewelry Designer: Basteroid (Canadian Private Label)
bstrd.com; Location: Paint Mines Interpretive Park (Calhan, Colorado)
Cerulean Peacock Halter & Sheer Skirt: J-Chan's Designs; Seeing
Double Necklace set in Silver worn as Headpiece: Bstrd; Silkwrap
Bracelets with Antique Silver in Brown, Sea, Burnt Purple
& Blue: Bstrd; Silver-plated Necklace worn as bracelt: Bstrd
RAINE MAGAZINE - VOLUME 21 65
Multi-Color Cropped Body-con: J-Chan's Designs
Silk-wrap Bracelet in Burnt Purple: Bstrd
Prayer Hand-chain: Bstrd
RIGHT: Gold Rose dress: J-Chan's Designs
Swarvoski Fringe Necklace in Silver worn as Face-chain: Bstrd
Silk-wrap Bracelet in Brown: Bstrd
Rose Gold Hand-chain: Bstrd
RAINE MAGAZINE - VOLUME 21
Gold Rose dress: J-Chan's Designs; Swarvoski Fringe Necklace in Silver worn as
Face-chain: Bstrd; Silk-wrap Bracelet in Brown: Bstrd; Rose Gold Hand-chain: Bstrd
BY: IESHA COPPIN
From the golden bombshell, to a product
of great naturalizing proportion that can
turn back the hands of time, while leaving
you looking young forever. John Piermarini
of Piermarini Beauty introduces a line
of cosmetic and skincare products that
idolize the use of natural ingredients, which
hydrate the skin as well as prevent, reduce,
and reverse aging. So, you may be thinking
what makes this the next best thing, well for
starters, key ingredients include: Water Lily
Extract, Avocado Oil, Aloe, Jojoba, Vitamin
C and Vitamin K. All ingredients are organic,
natural, and extremely healthy for your skin.
What makes this product that much more
impactful is that all these ingredients are
simply things you can probably find in your
kitchen or a health food store. Piermarni
applies to the masses, while following a
simple, yet sophisticated aesthetic. The
curated collection of products allows for
diversity in skin tones and types. Whether
you are a light, moderate, or darker tone;
to dry, oily, or combination skin there is
a product for you in this collection. This
product is efficient and effective for your
skin, not only now, but in the future as well.
As the saying goes, “let us stay young, and
let us live forever” and with a few choice
products you can do just that.
“RESURFACING CLAY MASK”
It’s no secret that good skin takes a lot of tender
love and care, and men; there is no exception
to that rule for you either. Evolution Man
unveils the newest advancement in skincare
with the “Resurfacing Clay Mask”. This is a
new product sending shock waves through
the men’s skin care industry. Noted as, “an
innovative new product loaded with naturallysourced,
beneficial ingredients, delivering fast
and dramatic results”. Skin care no longer has
to be subjected to women, men you too can
transform your complexion from the inside
out. Evolution Man has created somewhat
of a “magical potion” for the everyday man,
this powerful blend ensures: skin clearing,
tightening pores, brighten, rejuvenate, and
smooth out the texture of your skin.
Working on the skin’s deepest layers
infusing vitamins, minerals and anti-aging
exfoliates. Pretty much seems like heaven
placed on your face right from the comfort
of your own home. Think of a spa being
brought to you…. ahhh, a sigh of peace and
tranquility after a long day of hard work. But,
it gets better; of course the real power comes
from the innovation of the various acids that
penetrate your skin: Gycolic acid, Salicylic
Acid, Kaolin Clay, Witch Hazel, and Lemon
grass extract to name a few. The “Resurfacing
Clay Mask” is enrichment to your skin that will
thank you later.
Your beauty is simply radiant; it shines
like that of a thousand golden suns.
Beauty and gold, although sounds like a
rather odd combination works wonders
when infused together. Let’s be honest
who doesn’t want their skin to exude
24k gold. Can you say…Living your life
like its golden! Throughout history, gold
has been recognized for its luxurious and
beautifying properties. From the ancient
Egyptians, to the Ancient Chinese and
Romans, gold has been the secret agent
for a more youthful, beautiful and glowing
appearance. OROGOLD Cosmetics – a
luxury, anti-aging cosmetics line helps to
restores the youthful appearance of your
skin by including 24K gold in their luxurious
formula. In hindsight, you’re improving
fine lines, wrinkles, sun damage, and age
spots; all while moisturizing and ensuring
healthy looking skin. By purchasing
OROGOLD Cosmetics, you’re preventing
future skin damage, with an innovative,
yet life changing investment. With the
help of their luxurious and affordable
products including: 24K 2-Step Cleansing
Kit, 24K Gold Milk Cleanser, 24K Gold
Purifying Facial Toner, 24K Multi-Vitamin
Day Moisturizer, 24K Multi-Vitamin Night
Nourishment and the 24K Deep Peeling
you simply can’t go wrong!
FASHION TO LIVE FOR
FASHION TO LIVE FOR
Photography: Luis Guillen
Model: Stephanie Auguste
Makeup Artist: Ashley Rike @ Agency Gerard using
Fashion Stylist: Liz Teich @ Agency Gerard. Styling
Assistant: Courtney McComb
Jewelry by Depuis 1924 Vintage
Chanel Logo Cutout Quilted Bangle
Head wrap by Hipknoties
RAINE MAGAZINE - VOLUME 21
Jewelry by Depuis 1924; Vintage Gianni Versace Silver; Chain
Belt/Necklace with Safe Pins; Head wrap by Hipknoties
Jewelry by Depuis 1924
Vintage Chanel Marge
Red/Gold Leather Bangle
Head wrap by Hipknoties
MEET NICKY HILTON
Photographer – Luis Guillen; Photographer’s Assistant -
Gabriel Brandt; Hair Stylist – Takayoshi Tsukusawa; Makeup
Artist – Griselle Rosario using Artis Makeup Tools, Chanel
Skincare & Tarte Makeup; Manicurist – Angel Williams;
Stylist – Liz Teich; Stylist Assistant – Nick Adedokun
& Sydney Lawson; Georgine dress, L.A.M.B shoes, E.
Kammeyer Bracelet, Parulina Ring, Nicky’s engagement ring
(worn throughout) and custom bag by Sara Battaglia *Prices
Available Upon Request*
Kevin Johnn top and pants, Rita
Vinieris belt, Christian Louboutin shoes,
E. Kammeyer Earrings, Pico Jewelry;
Diamond Cocktail Ring in 18K White
Gold *Prices Available Upon Request*
RAINE MAGAZINE - VOLUME 21 75
Reaching far beyond the Hilton name,
Nicky Hilton has made her mark not only in the fashion industry, but also in the
business world. This glamorous socialite wears many hats as a businesswoman,
model and fashion designer. Once upon a time, the last name ‘Hilton’ was
simply associated with luxury hotels, but much of Nicky’s success contributes
to the name seamlessly crossing over and creating a home amongst top high
NYC native and bicoastal brunette turned blonde, Nicky Hilton, was
always known by association with older celebutante sister, Paris Hilton, but
began shattering that “little sister” persona and generated much success
after launching her first fashion line, Chick by Nicky Hilton, and designing
handbags for Japanese company Samantha Thavasa. The fashion
aficionada burst onto the scene in 2007 and debuted at New York City’s
Mercedes-Benz Fashion Week with her second clothing line, Nicholai.
This fashion forward icon and entrepreneur is now adding to her author
to her already impressive resume. Nicky shares her personal stories, style
successes and fashion mishaps in her ultimate guidebook to fashion, 365
Her name is more than just a name, it’s an internationally recognized brand
that is flourishing faster than anyone could have imagined and by the looks
of it, there are no plans of that slowing down anytime soon.
RAINE: Can you talk about your new book 365 Style? What would you like
for the takeaway to be for readers?
HILTON: I love fashion so I wrote this book for people who love fashion or
are interested in it. I cover all sorts of different things from style advice to
quick fixes and tips. I’ve dedicate a whole chapter to travel: what to pack
and what to wear as well as educate the reader on what to save on and
what to spend on.
RAINE: What was the “Ah Ha” moment?
HILTON: A few years ago I became active on my social media and people
starting writing in to me and starting asking style advice. I then thought it
would be fun putting all of what I learned into a book. It balances all sides
of the spectrum from behind the scenes, a spectator to designer. I had this
front education in style and I wanted to share what I’ve learned. Fashion is
supposed to be fun. Don’t take it too seriously -- it is a really fun thing for
people to dress up and present themselves.
RAINE: If you could offer one tip to style conscious men and women, what
would it be and why?
HILTON: Wear what makes you feel good. Don’t be a slave to trends - that
is the fastest way to burn through money. And really ask yourself—“ is it
me, is it flattering, does it fit?: And..., be unique! So don’t copy your favorite
celebrities’ style head to toe. That is so boring. Also, create a mood board
to help you find yourself. This is a collage. It can be anything, flowers,
colors, architecture, clothes, etc.
RAINE: How would you describe your own sense of style?
HILTON: I would say - it is pretty reflective of my lifestyle in NYC -
sophisticated with an edge.
RAINE: Do you have a signature go to piece?
HILTON: I love blazers—in many variations. That is sort of my staple. They
look good and I feel good in them. Also, ballet flats - love them! They are
chic, simple and comfortable—which is a bonus.
RAINE: In your own words, why should be people take an interest in their
own personal sense of style?
HILTON: I think when you look good, you feel good. I read this book the
Happiness Project - one of its mantras—“act how you want to feel.” My
Mantra—“dress how you want to feel.”
RAINE: At the age of 17 you were already a budding entrepreneur and
designing hand bags for Samantha Thavasa. Would you say that starting
early prepared you for your future endeavors as a business woman?
HILTON: I am glad my father instilled that work ethic in us - me and my
siblings. At every step of the way I found myself waning to out-do myself
and be better than I was.
When we started making all this money from our own endeavors—it was
very fulfilling. We have worked for everything we have. We bought our first
cars and home with the money we made from working. We’ve made some
mistakes along the way. We were young and thought we knew it all, but at
the end of the day—your parents know best.
RAINE: Will you tell us about your forthcoming capsule collection, Eluxe?
HILTON: Eluxe is a Canadian retailer that carries some of the coolest
brands, and they came to me with the idea and I loved it. As a bonus they
agreed to give me complete creative control.
RAINE: Can you talk about your design inspiration for Eluxe?
HILTON: I divided up this collection into three women:
California transplant - The bohemian girl with some cover ups and dresses.
Uptown NY – A preppy uptown girl.
Downtown NY - The sexy downtown girls with lace tops and dresses. I love
lingerie inspired pieces. They are effortlessly sexy
RAINE: Where can readers find the collection?
HILTON: It will be available on the Eluxe site by the end of September.
RAINE: Has being a Hilton allowed you more access as an entrepreneur or
business opportunities of which have helped to build your brand?
HILTON: I would be lying if I said that my last name didn’t open doors for
me. At the same time it has closed doors. I have always felt the need to
prove them wrong. At the end of the day - the product will speak for itself.
RAINE: What’s one piece of business advice would you offer budding
entrepreneurs that has helped you more than any other advice?
HILTON: Be humble. My first job, I was taking out the trash and taking lunch
orders. It didn’t discourage me because everyone starts from somewhere—
don’t think you are too good for menial tasks.
RAINE: As entrepreneur, what has been your biggest challenge and what
steps did you take to successfully reach your goals?
HILTON: I would say when I was younger, I had some people in business
that mistook my shyness and tried to take advantage of me because I was
young. I was baffled—why would people want to do this to me? Ultimately,
I worked hard to prove them wrong.
At the end of the day, I love fashion and I love dressing up. I couldn’t
imagine doing anything else. I feel grateful that I found my calling at a very
young age - I ALWAYS knew what I wanted to be in fashion.
RAINE: What is your ultimate goal in fashion?
HILTON: I don’t look at it as a race, but I know I will definitely plan on
expanding my brand. I love accessories: eyewear and footwear. Something
that has always interested me is home decor. I love picking up things for
RAINE: Who has been the biggest influence on your life as an entrepreneur
HILTON: My sister, because she is a business woman. She has over 20
brands and really has a vision, and it’s very reflective of her--even the logo
with the tiara is very her. It wasn’t an overnight thing. She was very strategic
She was also one of the pioneers of reality television—getting paid to show
up somewhere. Once she conquered that, she evolved the brand and
started DJ’ing—now getting paid to entertain the party.
RAINE: What are some of your other passions?
HILTONI love to cook, especially Italian. I love reading, especially now, since
having written my own book. These days I am burning through a book a
RAINE: The pursuit of happiness. What does that mean to you?
HILTON: Balance, in your personal and professional life. If you can achieve
both of those, and not let one take priority over the other... you are in good
RAINE: What words of wisdom would you like to share with other
HILTON: Write your ideas down, or type them in your cellphone. The best
ideas come when you least expect it.
ELUXE by Nicky Hilton dress, L.A.M.B. shoes,
Parulina Earrings and Cuff, both rings by
Larucci *Prices Available Upon Request*
Kevin Johnn top, belt and skirt, ELUXE by Nicky Hilton
camisole (worn underneath), L.A.M.B shoes, Pico Jewelry
Diamond Earrings in 18K Gold, Diamond Cocktail Ring
in 18K White Gold and Diamond Necklace in 18K White
Gold *Prices Available Upon Request*
TRAVEL | EAT. STAY. CHILL
ONE THE WORLD'S MOST INSPIRING DESTINATIONS
J A D E M O U N T A I N
RAINE MAGAZINE - VOLUME 21 81
Awaken to enjoy the chirping of sweet birds as a cool
breeze grazes your cheeks. Listen even more carefully and
you’ll notice the soft sound of ocean waves in the distance.
This is how each morning begins in beautiful St.
Lucia at the magnificent Jade Mountain Resort. How could
one not want to unplug - even if it’s just for a few days.
Approaching the Award Winning Jade Mountain
resort can be a little daunting as you make your way up the
very windy and rocky road. The bumpy drive makes you
very grateful that you never have to make that particular
trek in ice or snow. Once at the top - you are greeted
by warm staff members bearing gifts of cool minty hand
towels followed by a refreshing melon flavored drink. You
are then led to your impressive abode which is set at the
end of a long walkway of which gives you a bird’s eye view
of the mind blowing architecture that surrounds you.
The only word that could describe the view as you
enter your suite for the first time is - breathtaking! The sun
was just on the horizon as I remember it, with a glistening
shimmer bouncing off the Carribbean sea in the distance
as well as the blue water of the incredible edgeless pool
that is situated at the opposite side of your room. Yes -
that’s right, an edgeless pool inside your room.
Once you recover from the completely open
room which gives you the feeling of being in the most
luxurious setting atop the highest tree - only furniture and
a few cables separate you from nature itself.
When you think it doesn’t get better, your personal
butler shares with you the amenities that await you after
allowing you to sample some of the most delicious home
grown chocolate you’ll taste. These special treats are
right from their chocolate factory that is located on this
beautifully landscaped property.
To top it off, you are entertained daily with 5 star
service, delicious and creatively presented meals as well
as activities from snorkeling, sailing, yoga or just plain
relaxing. It is important to find your own Jade Mountain
to reinvigorate and allow yourself the rewards of living
This is what every day should be like: rejuvenating
and inspiring. If you need to get away to brainstorm your
next million dollar idea or to come up with your first...this is
the place to dream.
Images courtesy of Jade Mountain Resort
For Work or Play
For Sun or Shade
TRAVEL | EAT. STAY. CHILL
B U C K E T L I S T
1. For avid hikers, test out the Gros Piton, which towers 2,619 feet above sea level. Hikes typically take
anywhere from four to six hours (six hours start to finish. For people that are looking for something a little
more mild,) the Tet Paul Nature Trail boasts some of the most spectacular views in Saint Lucia including
Jalousie Bay and the Pitons as well as stops at the Cassava House and Organic Farm. The 45 minute trek
is rated easy to moderate and led by a well-trained guide. Other hiking tour locations include Barre De
L’isle, Des Cartiers Rainforest, Edmund Forest Reserve or Enbas Saut. For more information visit
2. Views of Saint Lucia are just as amazing below sea level. Divers can indulge in colorful coral reefs and
abundant marine life at popular spots like the Key Hole Pinnacles. Or get carried away by the currents at
Superman’s Flight, the drift dive named after the movie, located at the base of the Petit Piton. A total of
23 diving locations can be found just off the shoreline island wide. For a less extreme alternative, SNUBA
excursions ease divers into the water and descend no more than 20 feet.
3. Zip-lining serves up a healthy dose of adrenaline. Utilizing zip cables extended as high as 150 feet
above ground, visitors are transported through lush foliage for panoramic views of the rainforest, the city
of Soufriere, or the Pitons at one of three zip-line locations on-island.
4. Jungle Biking is not for the faint of heart. Visitors interested in kicking cardio into high-gear can
head to Bike Saint Lucia at the Anse Mamin Plantation on the Anse Chasanet Resort. Custom trails
accommodate both rookie and seasoned riders using specially designed Cannondale suspension bikes.
A skill course training area is available for those new on the scene or seeking a quick refresher.
5. Spices Cooking School, a relaxed cooking class located in Cap Estate at the northern end of the
island of Saint Lucia. Cooking classes are held in a specially designed professional home-style kitchen
which accommodates small groups of 4-10 persons. The cooking class endS with ‘Grande Mange,”
where students eat the feast they’ve created, complemented by rum punch, Spices special non-alcoholic
iced brew or seasonal juices.
RAINE MAGAZINE - VOLUME 21 85
6. Sulphur Springs ”Drive-in” Volcano are considered the hottest and most active
geothermal area in the Lesser Antilles. The park is approximately 45 hectares and is
billed as the Caribbean’s only drive-in volcano.
7. Gros Islet Street Party, the island’s largest street party is a Friday-night ritual
for locals and visitors alike. Huge speakers set up on the street in this little fishing
village blast Caribbean music all night long. Sometimes there are live bands. When
you take a break from dancing, you can buy barbecued fish or chicken, rotis, beer,
and soda from villagers who set up grills right along the roadside. It’s the ultimate
8. Castries Market, Rated #3 food market in the world by National Geographic,
Castries Market and Vendor’s Arcade is the largest open-air market in Saint Lucia. It
is located in the middle of the capital and has over 300 regular vendors and a hundred
or more local sellers on market days.
9. Kite Boarding takes surfing to new heights with the constant tradewinds. A
common spot for this popular activity is the Vieux Fort area at The Reef Kite + Surf.
Clinics, seminars and workshops are available for those willing and ready to take on
the challenge. Windsurfing is also available.
10. Deep Sea Fishing offers a chance to explore the great Caribbean Sea through a
number of different charters. Guests can choose between whole or half-day fishing
excursions. Depending on the time of year, the Catch of the Day may include mackerel,
king mackerel, white marlin, barracuda, kingfish or sailfish.
11. Become fully immersed in Saint Lucia by cruising with an all-terrain-vehicle
(ATV) along peaceful forest roads en route to the beach. Located at Davie Estate Ltd.
riders can sample fresh fruit right from the tree and see first hand how it is cultivated.
Paradise ATV tours are located in Micoud towards the south eastern portion of Saint
12. Sailing and yachting give sea lovers a 360 view of the island with the freedom to
travel beyond the Saint Lucian waters. There are plenty of opportunities to experience
a heart thumping good time out on St. Lucia’s waters, with annual events such as
the bill fishing tournament in September and the Atlantic Rally for Cruisers (ARC) in
Images courtesy of St. Lucia Tourism Board
INSPIRE CREATIVE ENTREPRENEURS [I.C.E]
F A S H I O N & S T Y L E
WITH NICKY HILTON
A BILLIONAIRE’S STORY - FRED MOUAWAD
THE FASHIONABLE MELANIE IGLESIAS
DREAM BIG AT JADE MOUNTAIN
THE SMOOTH SOUND OF LAURIANA MAE
T H E W O R L D ’ S M O S T F A S H I O N A B L E B U S I N E S S M A G A Z I N E
GET YOUR RAINE APP TODAY!
A T A S T E O F P A S S I O N W I T H
C H E F L U I S D O M I N G U E Z
They say that the best wines can take hundreds of years to come
into perfection – fine wine takes time. However, it has taken owner
of Vinus & Marc, Frank Locker, much less time. With over twenty
years of restaurant and bar experience in fine dining, Locker opened
the doors to Vinus & Marc, an old world Paris and New York nightlife
restaurant in 2013 and it’s already making its mark in the New York
food industry. With an extensive menu inspired by a Latin French
fusion and an atmosphere appropriate for any occasion, this “sultry
yet sophisticated” restaurant is a welcomed addition to the Upper East
Locker, known globally for his exquisite wine palate and ability
to create lush, cozy lounging environments includes that and more in
a dining experience at Vinus & Marc. A well learned businessman and
wine connoisseur is nothing without a right hand man, and for Locker
that would be culinary artist, Chef J. Luis Dominguez. Dominguez is the
man responsible for the fusion of mouthwatering and savory cuisine
spicing up every plate making its way from the Vinus & Marc (V&M)
kitchen to your taste buds. Dominguez, not straying from his Mexican
cooking roots, has made his rounds in New York and expanded on his
skills before teaming up with Locker to create something beyond their
wildest dreams and now they’re on their way to taking New York by
storm one dish and bottle of wine at a time.
Raine sits down for a chat with Frank Locker, Owner and Manager and
Chef Luis Dominguez.
RAINE: What is the premise of Vinus & Marc and how did you come
up with the name?
LOCKER: This is Latin for “wines and spirits”. Vinus is Latin for liquids
from the vines and Marc is a term used for grappa and brandies. It
was fitting for our place - where we were serving many wines by the
glass and spirits and cocktails. The 1920’s and 1930’s were a time that
V&M was created after – combining the look with a European flare. We
wanted to bring a little bit of downtown uptown.
RAINE: Luis, how did you enter this business and where did the two of
you connect along the journey?
DOMINGUEZ: I started cooking in Mexico at a very young age and
then came to NY and worked for some big chefs learning the trade.
Frank hired me at Duane Park Café down in Tribeca and I worked in the
kitchen under the Chef there.
LOCKER: I saw something special in Luis and when creating V&M
asked him to join me here.
DOMINGUEZ: I’m excited to run my own kitchen and work with Frank
in this exciting venue where I can highlight my dishes
RAINE: Frank, you surround yourself with exceptional talent. What
qualities do you look for when adding members to your team?
LOCKER: I create a “family” and a “community” whether for the staff
or for the customers. Everyone works together on a common goal
and is highly customer centric with high customer touch creating an
exceptional customer experience. It is not only about the staff but the
atmosphere, the music and lighting that bring it all together so that
you do not hear other’s conversations, have intimacy if you want it and
conversation if you want it.
RAINE: How do you decide on the cocktails and the food to serve?
LOCKER: We work closely together to decide on new items based
on our customer’s preferences and what they like as well as seasonal
ingredients and how to highlight them. We continue to expand our
menu to serve our customers and are focused on the main entrees,
bar items and brunch, which is very popular on the Upper East Side
of Manhattan. Our cocktails were all created by Aziza Omar and have
an influence and story from the Pre-Prohibition era. Our syrups are
house made and we do all our own infused liquors for our house made
cocktails. These also change based on the seasons and ingredients.
RAINE: What does success mean to you and the V&M team? LOCKER:
Success is customers continuing to come back and a community that
enjoys being in the space created. It’s understanding the customer
and delivering what they want to enjoy while being there. It is serving
the best quality food, cocktails, wine and service that we can.
RAINE: Your restaurant, Vinus & Marc, draws inspiration from a chaotic
time in American history. What is it about the 1930’s that fascinated
you enough as an entrepreneur to recreate that period within Vinus &
LOCKER: The 1920s and 1930s were chaotic but also a time that
people enjoyed each other– writers and artists spent hours together
eating and drinking and having great discussions– not in a rush– not
constantly connected with phones and media and not watching TV but
enjoying music, atmosphere and each other. That is what V&M is all
about. Yes, we have TVs for special events and sports – those shows
that bring people together to enjoy an event as a group – festive and
RAINE: Luis, what is your favorite item to cook at Vinus & Marc and
DOMINGUEZ: I love everything
on the menu. We change it
by the seasons and create
great entrees and bar snacks
for everyone. My signature
dishes are popular with our
customers and that makes
me happy – My Beet
Salad, Tuna Tartar and our
Chicken Entrée and Shrimp
and Grits are all favorites and
mine as well.
RAINE: What about New
York City inspires you?
LOCKER & DOMINGUEZ:
The energy, the people, the
family life combined with
creative and the ethnic mix
of people living together. It is
like no other city in the world!
T H E F A C E B E H I N D Y O U R
F A V O R I T E F R A G R A N C E S
Images courtesy of Scentarium
From Elizabeth Arden to Tiffany and Company, Sue Phillips has tackled
roles at world renowned brands with fervor. Proving that she is the Queen
of her craft, she created the 150th anniversary “Tiffany,”“Tiffany for Men”,
“Society by Burberry,” and “Burberry for Men” fragrances.
After climbing the corporate ladder for many years, Sue decided
to begin her own entrepreneurial venture and became Founder and CEO of
Scenterprises- a Global Consultancy in the area of product development,
creative marketing, strategic brand building and custom perfume events.
Scenterprises has worked with many reputable brands like Chanel,
Elizabeth Arden, and Saks Fifth Avenue.
Under the Scenterprises umbrella, Sue opened New York’s
newest perfumery The Scentarium in February of 2014. Here she holds
seminars and workshops for fragrance lovers wishing to create their own
personalized fragrance. These workshops
take participants off the busy streets of New
York City and into an oasis of relaxing scents,
where they participate in scent personality
tests and learn all about the intricacies of
smell. Bringing Sue’s zeal for the fragrance
industry, The Scentarium asks consumers,
“why wear what everyone else wears when
you can create your own unique signature
Growing up, Sue always wanted to
be a singer or an actor- starting her journey
in America in the theater. Now, a global star in
the personal care industry, Phillips leaves one
piece of advice: “never give up.”
RAINE: What is a memorable experience that
has helped to shape your career?
PHILLIPS: It was a confluence of all
‘sensory’ experiences! Growing up with
an artistic mother who instilled in me an
appreciation of Art, Music, Dance, Flowers,
Presentation, Home Decor ...- and all these
aesthetics made me aware of the “Senses”,
and how important the ‘senses’ are in
RAINE: You have partnered with many iconic
brands in the perfume industry, which client
did you enjoy most working with and why?
PHILLIPS: Developing the fragrance and
launching one of America’s most iconic brands—TIFFANY for Tiffany’s
150th anniversary was exciting, and an honor! Little did I ever imagine,
when growing up in South Africa, that I would become VP Fragrance for
this seminal company. I always believe that it is important to be relevant
and authentic to the brand ‘ethos’ and to put one’s subjective opinions to
the side when creating fragrances for brands.
RAINE: At the onset of creating Scenterprises, was there ever a time when
you thought that running your own business was not for you? How were
you able to get past that moment in your career as an entrepreneur?
PHILLIPS: After I left Tiffany & Co to have my daughter and to start
my own consulting company, I never looked back! I love being an
entrepreneur as well as the opportunity to work and consult with so many
different companies AND to have my own fragrance initiative with our new
perfumery in downtown Tribeca - The Scentarium, which has been called
an ‘oasis’ for the senses! www.scentarium.com Every day brings a new
adventure and opportunity. Of course there are always challenges when
one is an entrepreneur. However, the rewards are so great and as long as I
am passionate about what I do, I don’t feel it’s work!
RAINE: What are some of your favorite ingredients that you like to work
with when creating custom fragrances?
PHILLIPS: I have categorized my different perfume blends into 4 main
‘fragrance families’– Fresh, Floral, Woodsy, Oriental. My particular favorites
are the Floral Oriental families and the combination of exotic rose with
jasmine, ylang ylang and gardenia mixed with the sultry amber, sweet vanilla
and sensual spicy accords. This is a sophisticated sensual combination
and an extraordinary perfume.
RAINE: What has been the most memorable experience that you have
witnessed while working with a client?
PHILLIPS: The look of absolute joy in their
eyes when they finally select the blends they
like and try their unique formula for the first
time. In every case, there is uncertainty at the
beginning of the process, and they don’t really
know the outcome of their creation. But when
they finally try it and name it, the happiness
they experience is palpable. I just LOVE
seeing the process unfold, and the happiness
that people experience with their own unique
RAINE: Your mother, and renowned South
African artist, Grace Phillips left you a legacy
that endures today. What is your legacy to
the various industries you have served in
fragrance & perfume, cosmetics, and personal
PHILLIPS: Yes! It’s because of her that I have
an appreciation and love for art and music.
My legacy to this industry is that I always put
the brand message and ‘ethos’ at the forefront
of the positioning.
RAINE: If there was only one word that you
could use to describe who you are, what
would it be? PHILLIPS: Authentic.
RAINE: Other than your own custom
fragrances, what other brand of perfume do
you like to wear and why?
PHILLIPS: I love JAR fragrance Golconda – it is my special indulgence and
is a beautiful rose accord.
RAINE: What words of wisdom can you share with entrepreneurs who look
to you as the model for their success?
PHILLIPS: Have faith in yourself and believe in the wonderful person you
are! I truly believe that gratitude and prayer are also very compelling factors
for success – and one of my most important beliefs is....“Never give up!”
RAINE: If you could redo just one thing in your professional life what would
it be and why?
PHILLIPS: I don’t like to think of ‘re-doing’ because it doesn’t accomplish
anything. The well-known author Eckart Tolle wrote in “The Power of
Now” not to dwell in the past, not to focus too much on the future, but to
concentrate on the ‘present’ and quoted Buddha: “Do not dwell in the past,
do not dream of the future, concentrate the mind on the present moment.”
RAINE MAGAZINE - VOLUME 21 89
JOHN SOLO-BALANCING FILM AND BUSINESS
With a political science degree from New York University, John Solo
transitioned from student to business professional. Working right out of
college with a 9 to 5 job, John soon realized he craved something different.
He began investing in a few acting classes, and after many years of toil,
now has over 21 credits attributed to his name. John Solo is an actor,
producer, and entrepreneur from New York, known for Man on a Ledge
(2012), Newlyweds (2011) and Love Magical (2014).
Following his passion, John later took his first steps as a
restaurateur. John now owns 5 restaurants, including a new juice bar, Ginger,
which serves 100 percent organic cold press juices to health conscious
New Yorkers . Also, taking a giant entrepreneurial leap of faith and opened
Republic Astoria with partner ‘s Stu Chase and Nick Chase and hit maker
DJ Jus Jack; the coolest brick oven pizza lounge to host the hottest DJ’s
and screen the freshest new filmmaker’s in the Art and Film world. This
includes his new feature film production, “Love Magical” directed by Justin
Foran that premier’s this fall at the BET Urban Film festival.
With the challenge of balancing all of his responsibilities, John
makes a point to prioritize his daily schedule. It is clear that this is one man
who knows what he wants is not afraid to work hard to achieve his goals of
being a better actor and person.
So, what do you get when you cross a highly accredited college
degree, entrepreneurship, multiple movie debuts, and lots of passion? John
RAINE: How did you get your start and what steps did you take to get from
A to B?
SOLO: I graduated from NYU and like most; I had a corporate 9 to 5
job. I realized soon into it that I did not “Feel” right in that environment. I
started bar-tending, took my first few acting classes and saved my money as
aggressively as I could, knowing that I will eventually have an opportunity to
RAINE: You have over 21 credits to your name. What has been your most
challenging roll as an actor?
SOLO: My most challenging role as an actor was Stan from “Love
Magical”. He is illogical, passionate to a flaw and very nervous. It was at my
most vulnerable point by unveiling that side of me truthfully and also finding
the humor in his tragedy was a balance. Also, on the other side is New
York Legendary Director Edward Burns film “Newlyweds” where I basically
played “myself,” organically. That’s always the biggest challenge for most
actors and it felt so good that I was able to achieve that! Eddie as a Director,
his crew and the actors on this film made it the perfect environment to make
me feel comfortable to find that.
RAINE: What is the creative process you undergo to help you develop your
SOLO: My creative process is pretty simple. I try to “live” with the characters,
problems and issues. I try to find my association and my compassion for
the characters dilemma. I get to know their world, by reading any books or
novels that help the feelings that might be similar that I have gone through-
-lots of “walking and talking” to myself for the preparation of these roles.
for me because I prioritize well
RAINE: What skills did you bring from acting that you were able to apply to
running several well-known restaurants?
SOLO: My main skill is “feeling” the culture of a place, understanding
its aesthetic and maintaining positive interactions with our customer
base. Part of my job as an actor is selecting my temperament at will. So no
matter what is happening in my pedestrian life, I try to maintain a positive,
hospitable attitude with my customers. Sometimes I do lose my “moment,”
but that’s rare.
RAINE: Which of your restaurants best expresses your personality and why?
SOLO: My personality changes with time, so all of them have a part of
me. Currently, “Ginger Organic,” is my baby! It represents my belief and
philosophy that through a positive and healthy lifestyle, everything is
Ginger is the warmest, prettiest and the most comfortable Juice bar in the
whole Universe and I am so proud of “her”. She represents everything my
Mother taught me of what an ideal person should be!!
RAINE: One of your newest ventures is Ginger; a juice bar. If people
could only incorporate one of your juices into their diet which would you
recommend over all others?
SOLO: The one Juice I would recommend would be the “Super Greens”
every morning. There is not a better way to start your day. It’s power for
the rest of your day!
RAINE: In your own experience, what defines your idea of success? Aside
from giving up, why do you think people fail at being successful?
SOLO: Success only comes from loving what you do. The pursuit! Pursuing
something that “never ends” because you love waking up every single
morning and getting better. I am excited about becoming a better actor. A
better person. A more consciences person. If you just want the RESULTS
then you will never achieve. You have to be obsessed with your daily rituals.
One of my favorite quotes from Khalil Gibran “But if in your fear of Love
you would seek only Love’s peace and love’s pleasure. It is better that you
walk out Love’s threshing floor, into the seasonless world where you should
laugh only half your laughter and cry only half your tears”
RAINE: What else could you see yourself doing if you were not an actor and
SOLO: Psychiatry is the only other thing that interests me....I love people.
Especially people who want to always GROW! We all have issues to work
on. I am compassionate for people who unveil their issues. I do not like
people who keep their emotions tight like they are playing poker. I love
Images courtesy of John Solo
RAINE: As the producer of your recent film Love Magical. What words of
wisdom can you share with aspiring producers?
SOLO: Find people you “Love” to work with. Find people who have as
much “Passion” as you, if not more. Find people you like to hang out
with! Making Independent film is HARD! It’s a battle and you need to make
sure you surround yourself with people that care for the project as well as
RAINE: You own 5 restaurants. How did you decide to make the leap from
acting to restaurateur? What were some of your initial challenges and how
did you overcome them?
SOLO: I invested in restaurants, because I met amazing partners who
respected and appreciated my work as an actor. They understood the
freedom and flexibility I needed in my schedule. When I am not auditioning,
or working as an actor, I make sure to spend quality time at the restaurants
and bar. The challenge is the balance and the juggling act—that is simple
RAINE MAGAZINE - VOLUME 21
Photographer – Jason Jaskot; Hair Stylist – Magda Bonheur; Makeup Artist; Juliette Laracuente; Stylist – Darryl Glover; Eyelash Artist - Nadia Afanaseva
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& Yellow Sapphire Ring; All jewelry is credited to Pico Jewelry *Prices Available Upon Request*
A Flawless touch
RAINE MAGAZINE - VOLUME 21 91
Who says you can’t have the best of both worlds? The epitome of
beauty and brains lies in the essence of Chantelle Fraser. If you haven’t
noticed, be prepared to witness her having her cake and eating it too.
Meshing her knowledge of management and her experience in the
modeling industry, Fraser has created one of the most sought after
promotional talent and booking agencies in New York city; Flawless
NYC. Established in 2006, Flawless NYC humanizes luxury, fashion,
corporate brands and private clients at prestigious events by bringing
glamour and beauty to brand marketing, while transforming a static
message into one with dynamic, beautiful drama.
The British native began her career as a booker for Elite
Model Management in
Los Angeles and has
since launched her own
out and worked with the
some of the industry’s top
luxury leaders including
Ted Baker, Yves Saint
Laurent (YSL) and BMW.
But don’t take this
bombshell at face value,
or deflect attention from
her sharp business mind,
eye for beauty, talent and
she knows exactly how to
leave a lasting impression.
At the helm of Flawless
NYC, Fraser’s mission is to
offer an unparalleled guest
experience and increase
product sales for her
capitalize on the fact that
there is no need to skimp
on any aspect of business
and it’s all about being a
chameleon in an industry
that’s ever-changing and
demands their clients
to stand out; Fraser is
providing just that with
style, beauty and grace.
RAINE: At What age
did you have your first
FRASER: My first
was at about age 13. I
would wash cars around
my neighborhood - I always
had to work growing up.
From a young age, my
parents instilled in me an
RAINE: What inspires you
as an entrepreneur?
FRASER: As an entrepreneur, I am inspired by the prospect of living a
prosperous life. So many people live unhappy lives, unfulfilled with that
they are doing, because they are not living up to their true potential.
I, however, want to leave a legacy for the world to see. I love having a
vision and bringing it to fruition.
RAINE: You have a reality TV show in the works, can you talk about
FRASER: It’s a reality TV show about a successful career oriented
woman that lives in New York City. I have been cast as one of the main
members and it follows my life, the ups and downs of living in NYC and
the daily hustle of the working girl lifestyle. It should be fun!
RAINE: How would you describe your company Flawless NYC?
FRASER: Flawless NYC is a luxury promotional talent and entertainment
booking company, established to elevate your brand and image, by
connecting individuals and companies to their audience through
exceptional entertainment, brand ambassadorship, music, and
There are five divisions to my company, Flawless NYC: DJ, Entertainment,
Burlesque, Contortionist, Belly Dancers. Our clients have exceptional
creative visions and we
help bring those visions to
life. Our main division is the
modeling division, which
gives brands a real and
human way of connecting
to their customers.
RAINE: What is the most
significant piece of advice
you have been given in your
FRASER: The best piece
of advice that I have been
given, is always say “yes”.
It sounds very basic, but my
ability to always say “yes”
allows me to grow to levels
I thought I would never
reach. I never let barriers
get in my way. I don’t need
to know the whole journey, I
just need to know the next
step, which opens up new
opportunities as well.
RAINE: What is the biggest
obstacle you have had to
FRASER: At one point in
my career I lost a really big
client. It just happened to
be, that they were one of my
main sources of income. As
a result, I had to learn how
to adjust to change. At first,
I was really resistant, and
I would ask myself, “why
is this happening to me?”
Once I was able to embrace
change, I realized I had to
keep it moving. With the
change in how I decided
to view my new situation,
I was able to grow from it.
When you are a business
person, you have to always
anticipate change and
embrace it. If you can learn
to do that as an entrepreneur, you can stay the course.
RAINE: What three words of wisdom do you have for other
FRASER: I would tell other entrepreneurs, always have an attitude of
gratitude. If you can keep that in mind, you will attract more to you. As
entrepreneurs, we have to realize that you attract to you, those things
that you focus most on. Also, I would say read, The Purpose of the
Conscious Mind and Think and Grow Rich at age 13!
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RAINE MAGAZINE - VOLUME 21
Top: Model: Molly Randall; Agency: Charm Model Management; Photographer: Al Rodriguez; Left:
Model: Anastasia Matveeva; Agency: Charm Model Management; Photographer: Fiona Melder
Mary DePetris founder of Charm Model management was born in
Brooklyn, New York where she got an early start in the modeling
world when a fashion designer & family friend put Mary in her
fashion shows around the age of 5 which ignited the love of the
In her teens she attended Barbizon modeling school
which were popular in the 1970ʼs. Mary taught part-time after
graduation. While raising a family she would take her daughters
on auditions when the opportunity to work on the other side of
the business as an agent came along. She worked for Classic
Model & Talent which was a large commercial agency in NJ & NY
at the time.
In early 2011 Charm Model Management became a
reality. Mary heads Charm Models with a down to earth approach.
She believes you must have innate sense along with honesty,
dedication and strong work ethic to compete in this market.
Charm Models represent fashion and commercial
models for runway, showroom, trade shows, print, television
and high-end events. Mary is currently involved on a project for
television which she cannot divulge on, but stay tuned.
For business inquires and model submissions please contact us
RAINE MAGAZINE - VOLUME 21 93
Photo and MUA by Helene Jaspers; Shoes the “The CiRCLE” by Peter Popps; Model+Outfit both Yusura Entertainer
RAINE MAGAZINE - VOLUME 21
Photo and MUA by Helene Jaspers; Shoes the “The BOW” by Peter Popps; Model+Outfit both Yusura Entertainer
At the age of 18, Peter Popps started out as one of many sales
people, before he became an assistent and then soon after
a store manager for a fashionable shoeshop. He did this all
while studying architecture before really breaking into the shoe
industry where he found his love for avant-garde and young
With 24 years of experience as a professional shoe
designer, Peter Popps created his namesake label of innovative
shoes after being tapped for many years, helping to shape
the brands of other well-known shoe designers. “I have never
felt a strong urge,” states Popps; to design opposed to the
mainstream cultural values as they are forced on us today.
In 2003 he started his own freelance design studio
by approaching companies that he had connections with
throughout his career. Immediately his creations were a success
and more work came to him from shoe brands that wanted
exclusive collections based on his unconventional vision. His
method of design has always been to make something unique
and different as compared to the everyday mundane. Popp’s
love for the creative process lies somewhere between fantasy
and reality - a place without boundaries.
Popps’ current works are inspired by a fascination for
creative freedom and architectural sensibility intertwined with a
sense of novelty, innovation and revolution. His creative genius
has always gravitated towards the development that comes
from rebellion, liberty and to show that world that anything is
possible when you believe in your own ideas.
Peter Popps takes a moment to share his viewpoint with Raine
POPPS: I was done with what the market offers to the
customers. Its all looks pretty much the same. A copy from a
copy from a copy and an outrageous price compared to the
quality. People are always ready for novelty and innovation.
There is this quote by Diane Vreeland, in which she
….“Give ‘em what they
never knew they wanted.”
That has always been my method of designing, even
back when I started working for the 1st company in the 80’s.
You feel that people around you desire certain things, and there
are also certain things that you desire yourself, and from those
desires you create and search for something new which is an
answer to those feelings.
I love to create for the woman who knows how and
when to wear my designs.
I adore the feminine power that comes from a woman
who is in charge of her vulnerability in a different way than most
people know or who’s confident in beautiful heels when she
uses the street as her daily catwalk.
Popps’ artistic creations are influenced by avantgarde,
60’s space-age, comics and Sci-Fi. They are wearable
mostly un-walkable pieces that look deeply into the life of
the emancipated woman. His work closely identifies with the
struggle, freedom and revolution and begs to answer the
question, “What could we possibly wear in the future?”
The answer he found in this quote by Barbarella, in which she
said: ...” Just a moment I’ll
slip something on”...
RAINE MAGAZINE - VOLUME 21 95
BAGS THAT JUMP FROM PAPER
At Jump From Paper, we believe that creativity is the new form of rebellion, and
we love to push ourselves and make people think outside of the box, this is what
makes Jump From Paper innovative. As a stylish accessory brand, designing 2D
bags, we walk in to the fashion world with a bold and playful attitude.
Fashion for some people is quite serious; it’s about fame and money. For
us, we don’t like to take things too seriously. The team behind Jump From Paper
stands for the passion to make our customers laugh! We encourage people to let
their imaginations run wild. We believe that being different, means being who you
are, and that is a part of the appeal of Jump From Paper.
The design team combines 2D graphics and a mix of 3D illusion to
create a truly distinct line of bags. Jump From Paper not only serves as a perfect
expression of individualism and uniqueness for a new generation, but it also speaks
the philosophy of Jump From Paper, “I Give Myself Permission to be me.”
We are addicted to collecting funny and weird pictures and quotes, and
take inspiration from everything in our daily lives. We love to confuse people with
our bags, because they don’t always know what to make of us. It is interesting to
watch them burst into laughter when they realize that these are functioning real
bags, meant for everyday wear. Jump From Paper is all about having fun—that’s
Images courtesy of Jump From Paper
RAINE MAGAZINE - VOLUME 21
FASHION TO LIVE FOR
NEW YORK FASHION WEEK’S SPRING PREVIEW
Michael Costello – Michael Costello presented his highly anticipated S/S 2015 collection to a packed house of fashion aficionados. This season Costello proved
to be no less than a superstar in the making, as he used structured silhouettes defined by the kind of unapologetic sexiness that modern women crave for.
Staying true to his nature, the collection featured stunning gowns, highlighting plunging necklines, beading and lace, in beautiful aqua, navy and black.
Malan Breton – Known for his signature prints and details, Malan Breton’s S/S 2015 collection incorporated many elements of traditional Taiwanese tailoring
coupled with modern forms. His bold use of color and the ability to expertly mix textures spoke to the heart of his namesake label. For men, tailored three
-quarter and full length trousers in bright iridescent colors with patterns filled the collection. For women, there was much of the same, with strong use of
traditional tailoring and colorful fabrics that made for a celebration of beauty and culture.
MISTER TRIPLE X
Mister Triple X – Entitled “RessureXion ColleXion,” for S/S 2015 Mister Triple X focused on a spiritual revival highlighting their use of bright prints and
tropical flowers intermixed for a refreshing take on spring. The collection also featured leather to play up a bold interpretation for the season while
asking us to embrace our inner rock star.
RAINE MAGAZINE - VOLUME 21 97
Alessandra Meskita – Not to be outdone by last season’s success, Brazilian born designer Alessandra Meskita’s collection was bold and beautiful, making
phenomenal use of pleats to execute perfect movement in the garments. It goes without saying that the collection was largely influenced by Egyptian culture
with a modern twist. That being said, there was a certain opulence built into each piece, with gold featured throughout. The clothes were sexy and daring with
silks and chiffons coupled with leather and neoprene - mixing in perfect harmony.
Venexiana – Designer Kati Stern captivated Mercedes Benz New York Fashion Week attendees with gorgeous evening gowns, mixing silk, chiffon, lace
and sequin embellishments. The use of rich fabrics in feminine pastels in yellow, aqua, and turquoise matched perfectly with the elaborate crystal details
seen throughout the collection.
photos by Jason T. Jaskot
Zang Toi – Marked as Zang Toi’s 25 th year as a designer in the fashion industry. His presentation, appropriately enough, was titled “A Privileged Life: The
American Dream.” The collection showcased glamorous looks from beginning to end, featuring tailored suits, colored-blocked knits and gowns for every
occasion, including an ornate gown covered in hand-beaded purple orchids.