RAINE MAGAZINE Volume 21 | Fashion & Style
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
ENTREPRENEUR<br />
GIVE THE GIFT OF WONDER<br />
COO & Cofounder, Wonder Technologies, Inc.<br />
PAIGE CATTANO<br />
BY PAIGE CATTANO<br />
As the lazy days of summer are replaced<br />
by the bustle of fall, reminders that the Holiday<br />
season is imminent fill my inbox. My usual reaction<br />
is panic. But this year, despite being both the<br />
cofounder of Silicon Valley-based startup Wonder<br />
Technologies and CEO of my family of five, I am<br />
calm and cool. I’m going to enjoy this season of<br />
giving and impress loved ones with thoughtful<br />
gifts.<br />
How? The simple answer is the Wonder<br />
eGift Card, a truly modern way to gift. Users only<br />
need a smartphone and a credit card to instantly<br />
send Wonder Gift Cards to two million local and<br />
national merchants anywhere in the U.S. Instead<br />
of sending my sister in San Diego a generic gift<br />
card, with Wonder I can treat her to a gift she’ll<br />
love to her favorite local spa without the hassle<br />
and waste of a plastic gift card. Here’s how it<br />
works. Once the gift recipient accepts the Wonder<br />
card via their smartphone or the web, they link<br />
their Visa, MasterCard or American Express. To<br />
redeem, they pay as usual with their linked card<br />
and the gift amount is automatically credited. The<br />
Wonder card never expires, and can’t get lost or<br />
forgotten in a drawer like inconvenient plastic gift<br />
cards. Simply, your credit card becomes your gift<br />
card.<br />
I co-developed the free Wonder app<br />
because a digital gifting marketplace where<br />
consumers could enjoy ultimate choice, and<br />
merchants of all sizes could be included, didn’t<br />
exist.<br />
Wonder is disrupting<br />
the $140b gift card<br />
market whose payment<br />
infrastructure and<br />
redemption processing<br />
systems have changed<br />
little in 20 years.<br />
While the holidays are obvious, I invite<br />
you to express gratitude throughout the year to<br />
friends, colleagues and teachers. Wonder gives<br />
back to your favorite cause through our Gift for<br />
Good program.<br />
With the Wonder app I’ve saved time,<br />
given great gifts, now if only I could get the gift<br />
of sleep!<br />
Find out more at www.gowonder.com.<br />
Images courtesy of Wonder Technologies<br />
36<br />
<strong>RAINE</strong> <strong>MAGAZINE</strong> - VOLUME <strong>21</strong>
Change language