Views
3 years ago

DISTINGUISH YOURSELF! - Business Strategies

DISTINGUISH YOURSELF! - Business Strategies

2 3 More and more often,

2 3 More and more often, companies fall into the Commodity Trap, Customer competing solely on price. Commodities are products that are indistinguishable from one another, encouraging customers to base their choice solely on price. A sole focus on cheap prices and high volumes leads to price erosion and standard products that lack unique attributes or characteristics. This brochure outlines the key strategies for avoiding and escaping the Commodity Trap, paving the way for healthy profitability. DISTINGUISHING CAPACITY NO LONGER PERCEPTIBLE INCREASED COMPETITION COMMODITY TRAP PRICE AS SOLE DECISION CRITERIA PRICE EROSION DUE TO FOCUS ON VOLUME Distinguish yourself! Market Manager •• •• •• •• •• Are your customers aware of how your company distinguishes itself from the competition? Have your prices been on a steady decline during the past few years? Is customer retention low? Are many of your competitors broadening their portfolio? Is price the main reason why your customers choose between you and the competition? Only one can be the cheapest Increased competition, in part due to globalisation and the rise of countries like India and China, has led to a wider array of choices for the consumer. Companies generally feel they are still able to distinguish themselves, for example on the basis of product specifications, quality, or service. Unfortunately, the customer is unable to discern these implicit distinctions in such a broad offering. More importantly, he is unable to appreciate these distinctions. He is therefore not willing to pay more for these hidden distinctions, and as such will base his choice solely on the cost of the purchase.

Distinguish Yourself - SEMJ.org
DISTINGUISH YOURSELF - Biodex
Distinguished Speaker Series - EJ Ourso College of Business
Successful Marketing Strategies And Business Models
Branding - Defining Yourself - Fibre2fashion
Growth Strategies in Snacks Management Report - Business Insights
Healthy Business Strategies - Clean Production Action
Growth Strategies in Soft Drinks to 2006 - Business Insights
SPE distinguished lecture - Society of Petroleum Engineers
[PDF] Toyota Business Strategy Meeting 2007
Export Development Strategy - Innovation, Business and Rural ...
chapter 5 Customer Acquisition Strategies and Tactics - Sage
Department for Business Energy & Industrial Strategy
SuCCeSSful StrategieS for groWth - Jersey International Business ...
MARKET SIZE AND BUSINESS STRATEGY AT THE BASE OF ... - MIT
Marketing Helps Focus Business Development Strategies
Creating successful strategies can benefit your business in a ...
CAS Redesign and FMS Integration Project Business Strategy
Developing insight led Commercial Strategies - Henley Business ...
Healthy Business Strategies - Clean Production Action
Mobile Telecom Strategies In Europe: - Business Insights
ODEP's Business Strategies That Work - Maly Consulting LLC
Strategies for a Profitable Business - Periodical Publishers Association
Integrating Chronic Care and Business Strategies in the Safety Net
NT Employment Strategy 2012-2015 - Department of Business ...
[8] 2002 e-business-strategies-for-virtual-organizations