Digital Marketing

siliconindia

Digital Marketing

© 2011 K V Ramesh

Digital Marketing

:Innovative Strategy

K V Ramesh

for Silicon India Seminar, Chennai

September 24, 2011


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Portal (e-Marketplace)


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Portal (e-Marketplace)

Reach (Drive Traffic)


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Functions

Features

Benefits

Portal (e-Marketplace)

Value Prop

Delivery

Price Point

Reach (Drive Traffic)


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Functions

Features

Benefits

Portal (e-Marketplace)

Value Prop

Delivery

Price Point

Experience

Fabric

Services

Reach (Drive Traffic)

Expectations

Interaction

Moderation


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Functions

Features

Benefits

Portal (e-Marketplace)

Value Prop

Delivery

Price Point

Experience

Fabric

Services

Reach (Drive Traffic)

Print Media Web Media Mobile Media

Expectations

Interaction

Moderation


Offering

Marketing – In the Digital World

© 2011 K V Ramesh

© 2011 K V Ramesh

Functions

Features

Benefits

Portal (e-Marketplace)

Value Prop

Delivery

Price Point

Experience

Fabric

Services

Reach (Drive Traffic)

Expectations

Interaction

Moderation

Print Media Web Media Mobile Media

QR Code


Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh


Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh


Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh


Test Drive – Offer the Experience

© 2011 K V Ramesh

© 2011 K V Ramesh


Test Drive – Offer the Experience

Experience

© 2011 K V Ramesh

© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty


Test Drive – Offer the Experience

Experience

© 2011 K V Ramesh

© 2011 K V Ramesh

Awareness Consideration Purchase Loyalty

Strategy + Process + Content + Technology + Analytics


The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh


The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh

Your

Offering


The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh

Your

Offering


The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh

The Fabric

Your

Offering

Unified Management

Easy Access & Integration


The Fabric – Related Offerings

© 2011 K V Ramesh

© 2011 K V Ramesh

The Fabric is the

platform for

Cross-Selling

Opportunities

The Fabric

Your

Offering

Unified Management

Easy Access & Integration


© 2011 K V Ramesh

© 2011 K V Ramesh

Integrated Services


Reach in

as many

ways as

you can

© 2011 K V Ramesh

© 2011 K V Ramesh

Integrated Services


Reach in

as many

ways as

you can

© 2011 K V Ramesh

© 2011 K V Ramesh

Integrated Services

Deploy KYC Analytics


Reach in

as many

ways as

you can

Create

Addiction

to revisit

frequently

© 2011 K V Ramesh

© 2011 K V Ramesh

Integrated Services

Deploy KYC Analytics


Reach in

as many

ways as

you can

Create

Addiction

to revisit

frequently

© 2011 K V Ramesh

© 2011 K V Ramesh

Integrated Services

Deploy KYC Analytics

Users revisit a

handful of sites

frequently

Can it be your

site?


© 2011 K V Ramesh

© 2011 K V Ramesh

Manage Expectations


© 2011 K V Ramesh

© 2011 K V Ramesh

Manage Expectations

Technology with

rich UI

Real-time

Monitoring


© 2011 K V Ramesh

© 2011 K V Ramesh

Manage Expectations

Technology with

rich UI

Real-time

Monitoring

Strong Delivery

Mechanism

Response


© 2011 K V Ramesh

© 2011 K V Ramesh

Manage Expectations

Technology with

rich UI

Real-time

Monitoring

Strong Delivery

Mechanism

Response

Technology Back-bone to handle volume

Sustainable Content/Promotions Management


© 2011 K V Ramesh

© 2011 K V Ramesh

Rich UI – Interactive Media


© 2011 K V Ramesh

© 2011 K V Ramesh

Rich UI – Interactive Media

Online Tutors


© 2011 K V Ramesh

© 2011 K V Ramesh

Rich UI – Interactive Media

Experiential Shopping

Online Tutors


© 2011 K V Ramesh

© 2011 K V Ramesh

Social Media - Moderation


© 2011 K V Ramesh

© 2011 K V Ramesh

Social Media - Moderation


Positive

Negative

© 2011 K V Ramesh

© 2011 K V Ramesh

Social Media - Moderation

Leverage

Damage

Control

Traffic


Positive

Negative

Deploy Listening Post

© 2011 K V Ramesh

© 2011 K V Ramesh

Social Media - Moderation

Leverage

Damage

Control

Traffic

Monitor Measure Moderate


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Promotions


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Brochure

Promotions


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Promotions

Brochure


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Promotions Property Data

Brochure


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Promotions Property Data

Brochure Shop on the Go


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Promotions Property Data

Get Directions Brochure Shop on the Go


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Jump to Blog Promotions Property Data

Get Directions Brochure Shop on the Go


Effective Deployment of QR Code

© 2011 K V Ramesh

© 2011 K V Ramesh

Read & Share Jump to Blog Promotions Property Data

Get Directions Brochure Shop on the Go Access my CV


© 2011 K V Ramesh

© 2011 K V Ramesh

Questions

Thank You

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