The Orange Avenue Corridor Specific Plan - City of Coronado

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Chapter II PLANNING AND DESIGN FRAMEWORK This chapter provides an overview of the public outreach activities and policy framework that has influenced the development of the Orange Avenue Corridor Specific Plan. In addition, this chapter sets out the Planning Factors, Goals, and Objectives that form the foundation of the Specific Plan’s development standards, design criteria, and provisions. A. PUBLIC OUTREACH AND COMMUNITY INPUT Preparation of the Specific Plan included a comprehensive public participation process. The public was involved to accurately identify concerns, generate ideas, and clarify and resolve issues. Following are brief descriptions of the community involvement and outreach components: A.1. Publicity Program A publicity campaign was carried out in order to effectively inform the public and to involve a diverse group of people in the process. The effort concentrated on distributing written information through community newsletters that were inserted into the Coronado Eagle and by maintaining a project website linked to City of Coronado’s website. The website included the Downtown Specific Plan Committee agendas and minutes, the Consultants’ Initial Memorandum of Findings, and reports on demographics and market demand, parking, and mobility. Additionally, the local community newspaper, the Coronado Eagle, published several articles on the Specific Plan process, while the public access television Chapter II – PLANNING AND DESIGN FRAMEWORK Page 18 channel filmed and broadcasted one of the community workshops. A.2. Community Workshops Saturday Workshop – March 23, 2002 Two public workshops were held on March 23, 2002 at the City Library to provide community members with the opportunity to contribute their input and to learn about what occurred throughout the consultants’ first week in Coronado (called “Immersion Week”.) The information gathered by the consultant team during Immersion Week activities and the observations made during the Downtown Walks were presented to the public. Interactive exercises were conducted in an effort to determine which issues were most important. Approximately 45 people attended the workshops. Saturday Workshop – June 1, 2002 An additional informal workshop was held to solicit community input on desired land uses, building height, parking, a civic plaza and to maintain project momentum. The workshop was attended by approximately 32 persons. Evening Workshop – June 24, 2003 A public workshop was held in the evening at the City Library to answer any questions regarding the Draft Specific Plan and to hear community response to the Plan. Comments were recorded to take back to the Specific Plan Committee for consideration at their July 24 meeting. Approximately 65 people attended the workshop. A.3. One-on-One Interviews Over the course of two days (March 21 and 22, 2002) during Immersion Week, approximately 36 short interviews were conducted with community members representing various interests, including teens. Several key questions were asked of those being interviewed. These questions and the summarized responses are listed below: ORANGE AVENUE CORRIDOR SPECIFIC PLAN
“What are Coronado’s strongest assets?” • Village atmosphere -- small building scale, diverse storefronts, and façade variety. • Community feel, pedestrian friendly, outdoor dining, and a safe walking downtown. • Landscaped medians. • Inviting, lively, and interactive atmosphere -- outdoor dining, pedestrians on street, opportunities for community to interact with each other. • Orange Avenue’s “Main Street” atmosphere / a gathering place / the “Boardwalk” of Coronado – everything is physically close. • Hotel Del Coronado as a tourist draw, small shops that are easy accessible by walking or biking. • Unique look of small businesses. • Eclectic architecture styles. • Buildings like El Cordova, Hotel Del Coronado, and the Spreckels Building “What should be removed from Orange Avenue?” • Non-retail uses from Orange Avenue, as it creates gaps between shops and is a detriment to a viable shopping district. • Vacant lots and buildings. • Relocate real estate offices and liquor stores from Orange Avenue to the side streets. • North of the Library is more residential, but it is not an inviting area until the Ferry Landing; buildings are not kept up as they are further south. • Rundown buildings and stretches of Orange Avenue that don’t fit, e.g., shop appearance or type of goods sold. • Replace the old movie theater with a new one. • Mixed use, as vertical mixed uses are not working, especially ground floor retail with condominiums on top. “What should be added to Orange Avenue?” • Redevelop the entire Von’s block with an entertainment center, incorporating the existing facade: arcade for kids, food court, bring back existing businesses, create an anchor tenant, underground parking. • Increase the community’s appreciation of downtown; tourists appreciate it! • Create an arts and crafts “mall” in the Petco or Cora Mart building to attract out-of-towners. • Fix up the older buildings while retaining the streetscape harmony. • More parking. • A place for kids aged 12 – 14 years old to hang out, as shown in TV shows (Saved by the Bell or Lizzie Mac). • Better maintenance and more frequent trash pickups. A.4. Downtown Walks On March 20, 2002, the consultant team took an afternoon guided walk with the Director of Coronado MainStreet Ltd and City Staff, and another early evening walk with local law enforcement agents. These were organized in order to identify unique features, note different land uses, record any visual observations and Chapter II – PLANNING AND DESIGN FRAMEWORK ORANGE AVENUE CORRIDOR SPECIFIC PLAN Page 19
Page 3 and 4: Orange Avenue Corridor Specific Pla
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Page 7 and 8: F. CONTEXT/GENERAL PROJECT CONSIDER
Page 9 and 10: LIST OF TABLES Table IV-1 COMMERCIA
Page 11 and 12: Chapter I INTRODUCTION The Specific
Page 13 and 14: Figure I-2 Limited Vicinity Map Cha
Page 15 and 16: B. BACKGROUND Coronado’s distinct
Page 17 and 18: Coronado’s approximately 60,000 S
Page 19 and 20: Figure I-6 Generalized Existing Lan
Page 21: Chapter 9: Infrastructure This non-
Page 25 and 26: • October 31, 2002 The Committee
Page 27 and 28: The Village Theater holds special m
Page 29 and 30: military for services is a positive
Page 31 and 32: • Continue sidewalk and streetsca
Page 33 and 34: When used in this Specific Plan, th
Page 35 and 36: B. REVIEW OF PROJECTS B.1. Purpose
Page 37 and 38: Permitted Minor SUP Prohibited Loca
Page 39 and 40: Treatment (non-toxic Light coating/
Page 41 and 42: Industry (sculpture, Handicraft-typ
Page 43 and 44: D. PERMITTED USES D.1. Community Se
Page 45 and 46: . Formula Retail (see Section G. Fo
Page 47 and 48: E.7. Transportation a. Parking Stru
Page 49 and 50: H. FORMULA FAST FOOD H.1. Purpose T
Page 51 and 52: J. OFF-STREET PARKING J.1. Purpose
Page 53 and 54: trator shall provide written interp
Page 55 and 56: Chapter V R-4 MULTIPLE-FAMILY RESID
Page 57 and 58: of the width or depth of the lot, r
Page 59 and 60: three feet and need not exceed five
Page 61 and 62: projects out at least 6 feet from t
Page 63 and 64: Chapter VI COMMERCIAL ZONE DESIGN C
Page 65 and 66: Photo 10: Maintain Downtown as a fr
Page 67 and 68: character of the building and the s
Page 69 and 70: C.3. Facade Treatment a. The use of
Page 71 and 72: a. The use of clear glass on the fi
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a. Building heights shall relate to
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Photo 21: Potted plants and paving
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appears welcoming to pedestrians. c
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. Avoid hard-to-read, overly intric
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Photo 32: Signage on valence flap a
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Photo 37: Adella Plaza Photo 36: Po
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J.2. Public Art c. Freestanding art
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K.3. El Cordova Complex Photo 45: E
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Street trees provide much needed sh
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This R-4 Zone shares the commercial
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a. New multiple family residential
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should embrace Coronado’s village
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Photo 70: Attractive alleyways incl
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Chapter VIII MOBILITY, WAYFINDING A
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Improved Transit. Properly configur
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D. BICYCLING/PEDESTRIAN CIRCULATION
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E.2. Directional Signage Visitors a
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Figure VIII-8 Parking Study Area Ch
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Figure VIII-10 On-Street Parking In
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the parking requirements of this Sp
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C. WASTEWATER SERVICE D. STORM DRAI
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Figure IX-1 Wastewater System Chapt
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Figure IX-3 Storm Drainage System C
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APPENDIX 1 GLOSSARY OF TERMS Alter
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glare, and which by reason of high
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APPENDIX 2 LIST OF LOCATIONS FOR PH
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APPENDIX 3 GENERAL PLAN CONSISTENCY
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with the listed discussion items of
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• Coronado’s share of 20-24 Yea
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strongest potential to succeed in t
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These factors indicate that Coronad
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Row 1 Row 2 Row 3 Row 4 Row 5 “Ou
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The Orange Avenue Corridor Specific Plan - City of Coronado

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