iconannual 2015 - The European Business and Investment Magazine

iconvienna

Issue 2015

Official Magazine of iconvienna _ The European Business and Investment Forum

presented by

2015

MAKE CONTACTS TO CONTRACTS


SETTING NEW

STANDARDS

THE INDEPENDENT

EUROPEAN IP

INSTITUTE

www.europeanbrandinstitute.com


iconvienna

Editorial

Innovation and

Entrepreneurship to

strengthen Europe

KR DI Dr. Gerhard Hrebicek

President iconvienna

Editor

ıconvıenna

ınvestments for europe

Aufgrund der großen Akzeptanz der im Vorjahr

erstmals publizierten Festschrift zum 10-jährigen

Jubiläum des European Business & Investment

Forums freuen wir uns, das iconannual

ab sofort als jährliches Magazin für international erfolgreiche

Unternehmen mit innovativen Spitzenleistungen

fortzuführen.

Mit dem diesjährigen Schwerpunkt: „East-West

Summit on Regional Cooperation through Innovation

and Entrepreneurship“ begrüßen wir unseren neuen

Kooperationspartner: CEI-Central European Initiative

mit ihren 18 Mitgliedsländern. Erfahren Sie auf

den nächsten Seiten welchen Beitrag die Central European

Initiative zur Europäischen Integration seit

nunmehr 26 Jahren leistet. Vertreter des Diplomatic

Corps for Latin America and Carribean, welcher alle

lateinamerikanischen und karibischen Länder vereint,

informieren über innovative Kooperationsmöglichkeiten,

abseits von gängigen Tourismusprojekten, in einer

spannenden Wirtschaftsregion.

Mein besonderer Dank geht auch dieses Jahr wieder

an die Stadt Wien und den Bürgermeister Dr. Michael

Häupl für seinen Ehrenschutz und unsere weiteren

Partnern wie der Wirtschaftskammer Wien und Österreich,

Ministerien und Botschaften, Vertretern von Regionen

und Städten, Unternehmen, Medienpartnern,

sowie an alle unsere Beiratsmitglieder und das European

Brand Institute.

Für die Zukunft wünsche ich Ihnen gute Beziehungen.

Nutzen Sie dieses Magazin ganz nach unserem

Motto “MAKE CONTACTS TO CONTRACTS“!

Viel Spaß beim Lesen!

Due to the big acceptance of the last year’s magazine,

published on the occasion of the 10th anniversary

of European Business and Investment Forum we

are delighted to pursue issuing iconannual as an

annual magazine for internationally successful companies

with innovative peak performance.

With this year’s key topic “East-West Summit on Regional

Cooperation through innovation and entrepreneurship”

we are delighted to welcome our new cooperation

partner CEI-Central European Initiative and its 18 member

states. Learn about Central European Initiative and how it

is supporting the European integration over the past 26

years. Representatives of the Diplomatic Corp for Latin

American and Carribean, which unifies all Latin American

and Carribean countries, provide information about

innovative cooperation opportunities apart from popular

tourism projects in an upcoming economic region.

I would particularly like to thank the City of Vienna

and the Mayor Dr. Michael Häupl again this year for his

patronage and our other partners such as the Austrian Federal

Economic Chamber, Vienna Chamber of Commerce

and Industry, ministries and embassies, region and city

representatives, companies, media partners, as well as

our council members and the European Brand Institute.

For the future I wish you successful relationships!

Use this magazine according to our motto “MAKE

CONTACTS TO CONTRACTS“!

Enjoy reading!

Foto: Katharina Schiffl

The European Business and Investment Magazine iconannual 3


MONEY BACK

WITH EVERY PURCHASE

Company profile

Lyoness negotiates special shopping conditions with companies from

the retail and service sector, which subsequently are given to the

Lyoness members in form of shopping benefits (Cashback,

Shopping Points). This way, consumers are able to save

money and companies can expand their customer base

and attract new customers.

The group has operative as well as development

know-how in the fields of e-commerce, multichannel

marketing and shopping 3.0. The company

was founded in 2003 and is active globally in 46

markets today. As of March 2015, Lyoness has

4.5 million members, 47,000 loyalty merchants

and more than 1,000 employees worldwide.

With every purchase with Lyoness members and

loyalty merchants automatically support the

Child & Family Foundation and the Greenfinity

Foundation in implementing aid, education and

environmental protection projects.

Products & Services

Cashback: With every purchase at a loyalty

merchant members receive a part of the

purchase value (up to 5%) and when 5 Euros* of

Cashback have been collected this money will be

transferred to their private bank account.

Shopping Points: In addition to Cashback

members receive Shopping Points with every

purchase made. These Shopping Points can be used

for exclusive deals at loyalty merchants and much

more at any time.

Service Packs: Since autumn 2013 Lyoness has

committed itself to promoting the development and

strengthening of the international SME network. The

specifically programmed application for mobile devices,

“MTERM”, supports partners in the SME sector in customer

acquisition, an additional CRM system and other tools help with

the analysis of customer trends and sales summaries.

*Sum varies from country to country.


MAKE CONTACTS TO CONTRACTS

Forewords

7

Greetings from international partners

20

Central European Initiative

Embassies of the Unites States, Romania, Slovakia, Czech Republic,

Russian Federation, Dominican Republic, Brazil, Cuba, El Salvador,

Guatemala, Colombia, Nicaragua, Venezuela

iconvienna & young leaders dialogue

48

About iconvienna

About youLEAD

International Finance & Projects

56

Political and economical challenges in Europe

Potenziale in der Infrastrukturbeschaffung

Strukturelle Reformen als Investitionsanreiz

Innovation & Cooperation

66

BMVIT: Innovation und Kooperation

26 years Central European Initiative

Innovative Technology - Made in Austria

Infrastructure, Transport & Energy

80

Innovation & entrepreneurship for sustainable energy

Corridors for a competitive Europe

ÖBB – Bahninfrastruktur für die Kunden von morgen

Hafen Wien – The logistic hub in the heart of the Danube Region

Smart Cities & Regions

94

Smart City Vienna

Stadtregionale Kooperationen

Smart Cities 2020

Building Bridges

European Brand Institute and Initiatives

104

Brands are more valuable than ever

Sports for Life – Sports for Good!

Women Leadership Forum

iconvienna 2014 gallery

eurobrand forum

Imprint: Publisher/Proprietor: maX iconvienna GmbH | 1010 Wien | Börsegasse 9 | A-1010 Vienna | Tel +43 1 532 1000 23 | Fax +43 1 532 1000 30 | Email office@icon-vienna.net | www.icon-vienna.net;

Design & Layout: „Der Herr Bertl“ OG | 1030 Wien | Paulusgasse 13/2/6 | office@derherrbertl.at; Print: Print-Sport Handels GmbH & CoKG | Ared Straße 20 | 2544 Leobersdorf | office@print-sport.at;

Responsible for the content: maX iconvienna GmbH; Disclaimer: The publisher assumes no liability for the accuracy of the contents and the copyright to the photos. Typesetting and printing

errors reserved. iconannual is the official medium of iconvienna and supports the networking concept of this platform.

The European Business and Investment Magazine iconannual 5


WO

RLD

CLASS

PART

NERS

www.advantageaustria.org

ADVANTAGE AUSTRIA is the official Austrian trade promotion

organisation. With more than 110 offices in over 70 countries we

help over 50,000 Austrian businesses develop their international

markets and promote their products and services around the

world. We provide hands-on, practical support for international

businesses wishing to build partnerships with and invest in Austria.


iconvienna

Foreword

Make contacts

to contracts!

KR Dr. René Alfons Haiden

Chairman iconvienna

ıconvıenna

ınvestments for europe

Ich freue mich besonders, dass iconannualThe European

Business and Investment Magazine aufgrund

der großen Akzeptanz vom letzten Jahr ab nun jährlich

im Rahmen der iconvienna erscheinen wird.

Die zweite Auflage, die heuer umfangreicher ist, bietet

Informationen über aktuelle Trends in den Bereichen

Wirtschaft, Forschung und Politik.

Erfreulich sind nicht nur der große Erfolg des iconannual,

sondern auch die Weiterführung des Young

Leaders Dialogues, das junge High Potentials aus Forschung

und Wirtschaft zusammenbringt, mit dem Ziel

über aktuelle Themen zu diskutieren. Ein weiterer

wichtiger Punkt ist die Gewinnung neuer Partner wie

die Central European Initiative – CEI.

Wie man sieht hat sich das Forum iconvienna zu

einer renommierten, hoch geschätzten Ost-West-Plattform

für Top-Level Networking entwickelt, wo jedes

Jahr internationale hochkarätige Entscheidungsträger

aus vielen Bereichen aufeinander treffen. Wichtig ist

es sowohl kompetente und erfahrene Opinion Leader

zusammenzubringen, als auch neue Geschäftspartnerschaften

zu ermöglichen.

Die Diskussionen, der Erfahrungsaustausch sowie

der Kontaktaufbau im Rahmen des Forums führen zu

einem vereinfachten Umgang mit Problemstellungen

und sichern eine leichtere Zusammenarbeit mit anderen

europäischen Ländern.

Anlässlich des 20-jährigen Jubiläums des Beitritts

Österreichs in die EU wünsche ich den Teilnehmern

und Partnern iconvienna gute Zusammenarbeit und

viel Erfolg!

I

am very glad that iconannualThe European Business

and Investment Magazine will be published annually

as of now as part of iconvienna due to its big

acceptance. This year’s second circulation is more

extensive and offers information about current trends

in the areas economics, research and politics.

I am delighted not only about the big success of iconannual,

but also about this year’s continuation of the

Young Leaders Dialogue, which brings high potentials

from the areas research and economics together with

the purpose of discussing current topics. A further important

point is the collaboration with new partners,

for example the Central European Initiative – CEI.

The forum iconvienna has become a highly prestigious

East-West platform for top-level networking,

where international top-class decision makers from

different areas meet. It is essential to bring competent

and experienced Opinion Leaders together as well as

to enable the establishing of new business partnerships

between them.

The discussions, experience exchange and contacts

created within the scope of the forum lead to simplified

dealing with problems and guarantee an easier collaboration

with other European countries.

On the occasion of the 20th anniversary of Austria’s

accession to the EU, I wish all participants and partners

of iconvienna successful cooperations and prosperity!

Foto: Haiden

The European Business and Investment Magazine iconannual 7


8 iconannual The European Business and Investment Magazine

Foto: Fotolia


City of Vienna

Foreword

Willkommen in Wien!

Welcome to Vienna!

Dr. Michael Häupl

Bürgermeister und Landeshauptmann von Wien

Mayor and Governor of Vienna

Bereits zum elften Mal findet

die iconvienna, das European

Business and Investment Forum,

in Wien statt. Sie hat sich

schon längst zu einer bedeutenden

Wirtschafts- und Investitionsplattform

entwickelt, die persönliche

Kontaktmöglichkeiten zwischen

Führungskräften, Unternehmern

und Projektpartnern im Raum CEE

und Russland fördert. Somit leistet

die iconvienna auch einen wichtigen

Beitrag zur wirtschaftlichen Zusammenarbeit

in Europa.

Wien im Mittelpunkt der zentraleuropäischen

Region, strategisch

im Herzen des „neuen Europa“ ist

trotz schwieriger Rahmenbedingungen

eine der hoffnungsvollen Wirtschaftsregionen

des Kontinents.

Hier – an der ehemaligen Grenze

zwischen Ost und West liegt eine

Region mit viel Phantasie.

Deshalb freue ich mich als Bürgermeister

über die Auswahl Wiens

als Heimstätte und Zentrum für dieses

Forum und wünsche allen Teilnehmern

erfolgreiche sowie interessante

und erholsame Tage in unserer

wunderbaren Stadt.

Iconvienna, the European Business

and Investment Forum, takes place

in Vienna for the 11th time. It has

long become an important economy

and investment platform for

the promotion of personal contacts

between executives, entrepreneurs,

and project partners from the CEE

area and Russia. iconvienna therefore

plays an important role for the

economic collaboration in Europe.

Vienna – located in the very centre

of the central European region,

strategically in the heart of the “new

Europe”, is one of the continent’s

most promising economic regions –

despite difficult framework conditions.

At the former border between

East and West, lies a region with a lot

of imagination.

As Mayor of Vienna, I am happy

that Vienna has been chosen as

home and centre for this forum and

wish all participants successful as

well as interesting and relaxing days

in our wonderful city.

Foto: Hubert Dimko

The European Business and Investment Magazine iconannual 9


Vienna‘s quality of life.

The Smart City Wien Agency

is located at tina vienna.

We support the efforts of the city

to reach its goals on being a Smart City!

tina vienna urban technologies + strategies Gmbh

a company of Wien Holding GmbH

Liechtensteinstrasse 12/10

1090 Vienna, Austria

Tel.: +43 1 4000 84260

office@tinavienna.at

www.tinavienna.at

www.smartcitywien.at


Vienna Economic Chamber

Foreword

Wien gilt als

Drehscheibe fur

Europas Wirtschaft.

DI Walter Ruck

Präsident der Wirtschaftskammer Wien

President Vienna Economic Chamber

Foto: Weinwurm

Wien verfügt über eine lange

Tradition als Drehscheibe

für Europas Wirtschaft als

Schnittpunkt von Handelslinien

und Zentrum wirtschaftlicher

Interessen. Heute präsentiert

sich Wien als Wirtschaftsmetropole

inmitten Europas, deren Unternehmen

in Summe durchschnittlich

rund 40 Prozent ihres Umsatzes in

ost- und mitteleuropäischen Ländern

erwirtschaften. Wiener Unternehmen

und ihre Niederlassungen

nehmen in diesen Märkten heute

längst eine Schlüsselposition ein.

Darüber hinaus leiten mehr als

300 internationale Konzerne ihre

CEE-Tätigkeiten von der Donaumetropole

aus. Sie nutzen dafür nicht

nur die geographische Lage Wiens

im Herzen Europas, sondern auch

die über hunderte von Jahren gewachsene

Kompetenz Wiens in Mittel-

und Südosteuropa.

Wer nicht mit der Zeit geht, muss

mit der Zeit gehen, lautet ein Sprichwort.

Ständige Innovationen sind

in unserer heutigen, globalisierten

Welt daher eine Notwendigkeit geworden

und Wien ist ein guter Boden

für innovative Unternehmensgründungen.

Täglich werden hier

neue Start-ups gegründet, hinter denen

junge und innovationsbegeisterte

Entrepreneure stehen, die schon

heute die erfolgreiche Zukunft unseres

IKT-Standortes sichern. Daher

ist der Fokus des diesjährigen Treffens

in keiner Stadt so passend wie

in Wien: Innovation and Entrepreneurship.

Darüber und über viele weitere

regionale Themen werden sich

Top-Entscheider aus internationalen

Organisationen Politik, Wirtschaft

und Gesellschaft gemeinsam

mit Vertretern der verschiedensten

Regionen Zentral- und Osteuropas

informieren und austauschen. Der

Kongress bietet die Chance, die Zukunft

aktiv zu gestalten. Ich wünsche

Ihnen spannende Vorträge und

Gespräche.

The European Business and Investment Magazine iconannual 11


© Bildagentur Zolles © agentur wulz services © Rita Newman © W24/Philipp Schuster © LBS

Cultural Management Logistics Real Estate Media Environmental Management

75 companies under the umbrella of Wien Holding

Wien Holding stands for future-oriented, sustainable projects which improve the

quality of life of the population and at the same time secure Vienna´s position as a

business location. Approximately 75 companies in five business sectors – Cultural

Management, Real Estate, Logistics, Media, Environmental Management – drive

growth, create jobs and in the process enhance the quality of life in the city.

facebook.com/wienholding www.wienholding.at

The holding company of the


Wien Holding

Foreword

Quality of Life

Komm.-Rat Peter Hanke

Managing Director Wien Holding

Nowadays, having an idea isn´t enough

anymore. You need partners to promote

and fulfill your vision. For the past eleven

years, iconvienna has offered the

much-needed assistance to facilitate projects

between Austrian and international companies.

Through offering a high-level networking platform,

it brought together company representatives

and decision makers enabling business

and social contacts as well as an exchange of

experience. By doing so, iconvienna also reinforces

Vienna´s position as a desirable business

location by strengthening its reputation around

the world.

As a municipal company, our main goal is to

implement projects that add value to the economy

and the quality of life of the population in Vienna.

Wien Holding stands for future-oriented,

sustainable projects such as the Twin City Liner

– two catamarans connecting Vienna with the

Slovakian capital Bratislava – , the development

of the Neu Marx site into a centre for media, research

and technology or the expansion of the

port of Vienna into one of the most efficient

economic hubs on any inland European waterway.

But Vienna is also a leading “smart city”.

In 2014, for the second time in a row, Boyd Cohens

Smart City Index ranked Vienna number

three of the smartest cities in the world. Numerous

new technologies were developed here and

have already been put in practice. Developing

new strategies and solutions in the field of urban

and environmental technologies and marketing

them internationally is the main task of

the Wien Holding-company tina vienna urban

technologies & strategies. Business networking

platforms such as iconvienna are essential for

promoting new projects and achievements for

they allow the transfer of knowledge and the

exchange of experiences between cities.

We use our projects and companies to

boost economic growth, secure jobs, improve

infrastructure and raise the quality of life of

the population in Vienna. However, all these

things require an excellent political and economic

framework not just for the benefit of local

companies but also for international companies

which settle in Vienna. We try to be the driving

force that takes initiative and lays the groundwork

for others while also making sure that development

corresponds to urban planning and

strategic economic goals. To do so, it is helpful

to be able to access the knowledge of experts

who are part of the iconvienna-network.

Vienna is a strong, internationally attractive

location. It´s central position in the heart of Europe,

its close economic ties and proximity to the

growth market in Central and Eastern Europe

make it an ideal business location and a strong

competitor among the world´s cities. To secure

this position for the future, we will continue to

support inconvienna in its aim of promoting economic

and social integration in Europe so that in

fact we do “make contacts to contracts”.

Foto: Barbara Nidetzky

The European Business and Investment Magazine iconannual 13


14 iconannual The European Business and Investment Magazine

Foto: WKO


Austrian Federal Economic Chamber

Foreword

iconvienna − Best

Practice in International

Knowledge Transfer and

Networking

Dr. Christoph Leitl

President Austrian Federal

Economic Chamber

Within only a couple of years, iconvienna

has become a bench mark for

international know-how transfer and

a discussion platform for leading decision-makers

in the fields of business, politics

and science. I am proud and pleased that iconvienna

is again taking place at the premises of

the Austrian Federal Economic Chamber in Vienna

since it is one of the foremost aims of the

Chamber to host top-class events and facilitate

international business contacts.

It is not by coincidence that the iconvienna

event is taking place in Vienna. Austria and

specifically Vienna have proven to be an important

meeting place for companies and institutions

from the Central and Southeastern European

region and iconvienna is the best example

for this tradition.

The global economic and financial crisis has

dramatically shown how interlinked the business

world has become. International problems

need new innovative approaches and cross-border

solutions. Iconvienna, the “East-West summit

on regional co-operation through innovation

and entrepreneurship” offers a perfect

platform for discussions of some of the most

challenging questions of the future, like mobility

and smart transportation, infrastructure and

sustainable energy, and I am convinced that

iconvienna will deliver crucial input and fruitful

discussions in that respect.

I am particularly pleased that for the second

time iconvienna has added the young leaders’

dialogue to its usual program. Incorporating

the views of young entrepreneurs and high potentials

from Central and Eastern Europe is a

clear and important sign to stress the significance

of the younger generation and will definitely

enrich the event as a whole.

The secret of success of iconvienna however,

does not only consist in its high-level presentations

and expert discussions but also in its

attractive supporting program. There is plenty

room for the exchange of ideas and experience

among its speakers and participants in a very

relaxed atmosphere and in my opinion this is

the true value of the whole event. It is nowhere

easier to get to know international experts and

business people than at the iconvienna. Knowledge

transfer is undoubtedly a very important

thing, but establishing and developing an international

professional network and creating

cross-border friendships is an even more important

undertaking. Iconvienna offers the perfect

platform for both of it and therefor I congratulate

the organizers of this fabulous event

to its concept and hope that there will be many

more iconvienna events in the future.

Foto: Atelier Doris Kucera

The European Business and Investment Magazine iconannual 15


16 iconannual The European Business and Investment Magazine

Foto: Creative Commons


Ministry for Europe, Integration and Foreign Affairs

Foreword

Business Location

Central Europe in a

Changing Environment

Sebastian Kurz

Federal Minister for Europe,

Integration and Foreign Affairs

Foto: Felicitas Matern/feelimage.at

Europe needs structural reforms

in a wide number of areas.

We need to regain competitiveness

at a global scale. We

need to upgrade existing infrastructure

and improve its management.

We want to redefine security and integration

patterns to address hatred

and terrorism. We should reorganise

our labour markets and social welfare

systems.

Central Europe in particular

needs to address structural deficits.

This means looking at new business

models. To improve the cross-border

link-up of our infrastructure. To

apply interdisciplinary and interactive

education and research models.

This needs to be done primarily at

national level. But, given the interconnectedness,

we need to improve

our coordination. Only then will the

business location Central Europe be

able to flourish. This would seem

best fitted to ensure a prosperous

future for the Central European Region

with its 150 million people.

iconvienna 2015 is taking the

right approach to address these

issues. iconvienna proactively involves

companies in formulating

the strategies for the future. Smart

cities and regions, innovation and

cooperation networks, energy and

transport infrastructure, and many

more challenges are the topics to be

discussed.

The European Business and Investment Magazine iconannual 17


European Commission

Challenges

for innovation and cooperation

in regions of Europe

The EU's Cohesion Policy will make available more

than € 350 billion in investments over the next 7

years to support EU countries and regions. About

one third of this budget will be spent on fostering

innovation, shift towards a low-carbon economy, competitiveness

of small and mid-size businesses and ICT.

A large part of these funds will benefit the economies

of Central and Eastern Europe, where they are

the single most important source of public investment

- accounting for between 40% to up to 85% of all public

investments.

In any case, these investments represent a valuable

opportunity for all EU countries and regions, but

also a challenge, in the sense that they have to make

sure that these investments target the areas that provide

the greatest added value towards our common

objective of delivering growth and jobs.

To this purpose, Cohesion Policy regulations

require EU countries to build their national / regional

development strategies on precise national

or regional innovation roadmaps, which are called

smart specialisation strategies. The aim of these strategies

is to mobilise smart investments into innovation, in

the specific areas where countries or regions have the

highest potential, in order to move up the value chains

of their economies.

But these strategies cannot be developed top-down,

as Cohesion Policy investments cannot be developed

top-down. Experience shows that quality and ownership

of public policies improves where relevant stakeholders

are involved in their design and implementation.

To this end, the Commission has reinforced the

role of the partnership principle in Cohesion Policy, by

setting out a "European code of conduct on partnership",

which requires EU countries to involve relevant universities,

industry and social partners in programming and

implementation of Cohesion Policy programmes.

On the basis of this involvement,

smart specialisation strategies

may build on and enrich from

contributions from industry,

SMEs and academia.

For instance, in the Polish region of Pomorskie, hundreds

of companies were mobilised and involved in an

entrepreneurial discovery process, which allowed identifying

and narrowing down the economic opportunities

of the region.

18 iconannual The European Business and Investment Magazine


Foreword

and

opportunities

In this context, the Commission is launching now a

number of initiatives, such as a Platform on Smart Specialisation

on Energy, which will facilitate cooperation

on energy topics; or granting a priority to strategic cooperation

across borders, in order to "make contacts to

contracts", as you so aptly put it as the motto for your activities.

We are convinced that regions' comparative advantages

depend not only on their own action and assets,

but also on the strengths of the regions around, on creating

joint value chains and building more competitive

transnational clusters for new business opportunities.

In this respect, EU countries and regions should

make the widest use of the possibility to support joint

initiatives, demonstrators and pilots from ERDF and IN-

TERREG Operational Programmes, in particular in the

framework of macro-regional strategies, such as the EU

Strategy for the Danube Region.

But all of this starts by getting to better know each

other and share visions, strategies, goals and roadmaps,

which is exactly the purpose of this conference. I wish

you rich and fruitful discussions and every success in

future projects.

Corina Cretu

European Commissioner

for Regional Policy

Foto: European Commission

The European Business and Investment Magazine iconannual 19


20 iconannual The European Business and Investment Magazine


Central European Initiative

Greetings

European Integration

through Cooperation

Ambassador Margit Waestfelt

Alternate Secretary General

Central European Initiative

Foto: Mahmoud-Ashraf

The Central European Initiative

(CEI) was founded immediately

after the fall of the Berlin

wall in 1989 by four countries

Italy, Austria, Hungary and the former

Yugoslavia in order to strengthen

good-neighbourly relations and

develop a manifold cooperation between

their respective countries. We

are proud to be able to say that since

its inception more than two decades

ago, the CEI has taken root, grown

and finally blossomed into the largest

and oldest regional forum, committed

to supporting European integration

through cooperation among

its Member States and the European

Union. After 26 years, it is also important

to look forward to future

goals and opportunities for the CEI,

as through its project-oriented working

method, the CEI is a flexible

basis for regional cooperation of its

Member States.

The CEI will therefore continue

to be actively engaged in supporting

projects in various areas of cooperation,

thus providing possibilities for

studying, financing and executing

national and international projects.

It will also fully exploit its geographical

position – connecting the

Baltic, the Danube, the Adriatic-Ionian,

Black Sea and Alpine regions –

in order to continue acting as a

bridge between Macro-regions.”

The European Business and Investment Magazine iconannual 21


22 iconannual The European Business and Investment Magazine

Foto: Fotolia


United States of America

Greetings

Dear readers!

H. E. Alexa Wesner

U.S. Ambassador to Austria

I

am pleased to see iconvienna focusing on

entrepreneurship and innovation this year.

Entrepreneurship is a way of looking at the

world and seeing not just obstacles, but opportunities;

not just the world as it is, but the

world as it could be, and then having the confidence,

the determination, and the know-how

to bring those worlds closer together.

In 2009, President Obama elevated entrepreneurship

as a critical pillar of U.S. global

engagement as a means to deepen ties between

the United States and the international community.

Since then, the United States government

has committed to supporting entrepreneurship

to help channel the creativity,

innovation, and potential of millions of individuals

around the world.

Entrepreneurship is one of the most powerful

ways for individuals to improve their own

economic circumstances, as well as the circumstances

of communities within their realm of

impact. Entrepreneurship promotes economic

growth, job creation, political stability, and

empowerment. It captures an individual’s potential

and aspirations and can push the transformation

of whole industries. In the best circumstances,

it can transform society itself.

I like to think that the United States has a

vital role in supporting and assisting entrepreneurship

worldwide because of our experience,

diversity, and entrepreneurial culture.

America is known around the world as a country

that empowers the inventor and the innovator.

America has been a place where men

and women can take a chance on a dream –

where they can take an idea that starts around

a kitchen table and turn it into a thriving new

business or new industry. And where social

entrepreneurship is as valued as business entrepreneurship.

In turn, global entrepreneurship not only

promotes America’s prosperity in the global

economy, but binds us to the economic success

of partner countries around the world, including

Austria, which is well-positioned to help

spread the entrepreneurial movement to the

region and especially throughout eastern and

southeastern Europe.

Foto: U.S. Embassy

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24 iconannual The European Business and Investment Magazine

Foto: Romanian Embassy


Romania

Greetings

Werte Leserinnen und Leser!

H. E. Silvia Davidoiu

Ambassador of Romania to Austria

Rumänien und Österreich sind nicht nur durch

Kultur und Geschichte, sondern heutzutage auch

in einer wachsenden wirtschaftlichen Zusammenarbeit

eng verbunden, die auf ein gemeinsames

Interesse in die allgemeine Entwicklung der Wirtschaftsbeziehungen

zu Ost- und Südosteuropa, sowie

dem Schwarzmeerraum beruht.

iconvienna ist ein bedeutender Partner in der Entwicklung

dieser Beziehung, als Begegnungsplattform

für Firmen aus Rumänien, sowie Süd-Osteuropa. Mit

iconvienna verbindet uns bereits eine lange erfolgreiche

Zusammenarbeit, die sowohl Kontakte zwischen Firmen

vermittelt, als auch eine rege Teilnahme von hochrangigen

Persönlichkeiten der Wirtschaft aus unserem

Land an Veranstaltungen in Wien ermöglicht hat.

Die wirtschaftliche Lage und Perspektive hat sich in

den letzten Jahren in vielen osteuropäischen Ländern

verschlechtert, was auch die österreichischen Investoren

auf diesen Märkten schwer getroffen hat. In dieser

Situation brauchen wir mehr als je zuvor eine Verstärkung

der Zusammenarbeit zwischen Rumänien und

Österreich. Wir sollten nicht vergessen dass Rumänien

auch für österreichische Investoren einer der erfolgreichen

Märkte geblieben ist.

Die rumänische Wirtschaft bleibt auf einem soliden

Wachstumspfad, was das konstante Wachstum des BIP

zeigt. Das führt zu einer Stabilisierung der rumänischen

Wirtschaft und die Fortsetzung des bisherigen Wachstumstrends.

Um diese Tendenz zu sichern ist Rumänien

aber auch auf die positive Wirtschaftsentwicklung der

EU angewiesen, unser größter Handelspartner.

Österreich ist bereits der zweitwichtigste Investor in

Rumänien, mit ungefähr 6700 Unternehmen und einem

Investitionsgesamtwert von über 12 Mrd. Euro. Auch die

Daten unseres bilateralen Handels sind durchaus zufriedenstellend:

im Jahre 2013, wurde ein Volumen von

3,3 Mrd. Euro verzeichnet, der für 2014 noch größer ausfallen

könnte. Die österreichischen Unternehmen sind

auf dem rumänischen Markt nicht nur durch weltweit

bekannte Erfolgsgeschichten von Erste Group und OMV

vertreten, sondern haben auch einen führenden Marktanteil

im Finanz-, Versicherungs- und Bauwesen. Für

österreichische Unternehmen eröffnen sich derzeit in

Rumänien viele Chancen für Investitionen, in Branchen

wie Umwelttechnologien, alternative Energie, Transport

und Infrastruktur, Industriezulieferung, Landwirtschaft

und biologische Landwirtschaft oder IT.

Ich bin überzeugt dass die bereits unverzichtbare wirtschaftliche

Partnerschaft von Rumänien und Österreich

sich als weiterhin zukunftsorientiert und wachstumsfähig

erweisen wird. Aus diesem Grunde glaube ich auch,

dass eine Fortentwicklung der Zusammenarbeit mit Osterreich,

beiden Länder helfen wird, in dieser schwierigen

regionalen Lage die Wirtschaft anzukurbeln.

So können wir gemeinsam auch einen Beitrag zur

Stärkung des Wirtschaftswachstums in der EU leisten

und den immer noch andauernden Folgen der Finanzkrise

entgegensteuern.

Foto: Philipp Hutter

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26 iconannual The European Business and Investment Magazine

Foto: Fotolia


Slovakia

Greetings

Dear readers!

H. E. Juraj Macháč

Ambassador of the Republic of Slovakia to Austria

It is an honour for me to address you in iconannual

the European Business and Investment Magazine

which is published on the occasion of iconvienna –

the European Business and Investment Forum, a major

international innovation conference in Vienna. This important

forum includes the meetings of business leaders

and governmental representatives of all over Europe and

does a good run for exchanges of new thoughts and exciting

ideas on regional and global cooperation through

innovation and entrepreneurship. Following the motto

“Make Contacts to Contracts” iconvienna represents the

best arena for networking at a top executive level.

Slovakia had the honour to be last year´s – on behalf

of the 10th anniversary of iconvienna – main guest of

the forum. Key Slovak Speakers included Minister of

Economy Tomáš Malatinský, Neulogy Managing Director

Ivan Štefunko, Chief Architect City of Bratislava

Ingrid Konrad, Advisor to Ministry of Finance Stefan

Adamec, Director General Ministry of Transportation,

Construction and Regional Development Denisa Žiláková

and Vice-President of Slovak Academy of Science

Pavol Šajgalík. We had the privilege of the presence of

former Vice-President of Wirtschaftskammer Österreich

and the present Minister of Finance Hans Jörg Schelling,

who has delivered the speech concerning the excellent

Slovak-Austrian relations.

The key topics of this year: Smart Cities and Regions

2020, Innovation and Cooperation, International Finance

and Projects, Energy, Infrastructure and Transport,

Branding, IP Rights and youLEAD dialogue, give us –

representatives from the world of business, energy, politics

and diplomacy – the platform for discussing at expert-level

about innovation, new findings, knowledge

and business activities in Eastern and Western Europe,

directly in Vienna, the centre of headquarters of many

multinational companies and international organizations.

Modern infrastructure might be

regarded as a decisive factor for the success of a business

location as well as the prosperity of the population. According

to the motto of iconvienna „Make Contacts to

Contracts“, well-developed infrastructures are indeed

believed to be important „contacts” between cities, regions

as well as neighboring countries.

As Ambassador of the Slovak Republic to Austria, I

would like to thank the organizers of this conference.

Innovation is always a creative and inventive process

that combines existing things in a new way in order to

offer the market something unique. But it is also the way

to decrease the high unemployment in EU and to endorse

Europe as a global competitive player.

iconvienna itself has the characteristics of being

unique. As a representative of the Slovak Republic, I

welcomed the opportunity to participate in the preparations

of the event last year as a Guest Country. Under

the slogan: “Why wander so far when the good lies this

close” we managed to introduce an innovative and creative

Slovakia to the neighbouring Austria.

To conclude, I would like to wish all the organizers

and participants a successful conference full of fruitful

debates and outcomes. May this year’s conference be at

least as successful as the last one, or even much

more.

Foto: Slovakian Embassy

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28 iconannual The European Business and Investment Magazine

Foto: Hansjörg Schwab


Czech Republic

Greetings

Liebe Leserinnen

und Leser!

H. E. Jan Sechter

Ambassador Embassy of the Czech Republic to Austria

E

s freut mich besonders, an dieser Stelle Grußworte

zu entbieten und das Forum iconvienna im bereits

elften Jahr seines Bestehens ein Stück des Weges

begleiten zu können. Dieses grenzüberschreitende

Wirtschafts- und Investitions-Event steht auch dieses

Jahr im Zeichen von Innovation und Kooperation – zwei

Begriffen, deren praktische Umsetzung gerade in ökonomisch

angespannten Zeiten die Basis für Erfolge bildet

und neue Perspektiven eröffnet.

Als branchenübergreifende Netzwerkveranstaltung

für internationale Firmen und als Sprachrohr der Regionen

Mittel- und Osteuropas stellt iconvienna längst

selbst eine Erfolgsgeschichte dar. Als Forum der Begegnung

und Inspiration lässt es in Wissenschaft, Technik

und Wirtschaft Potentiale ausloten und Zukunftstrends

erörtern. In weiterer Folge begründet iconvienna Synergieeffekte,

die in einer globalisierten, sich rasch wandelnden

Wirtschaft von höchstem Wert sind. Stets aber

gilt, dass Projekte und Investitionen aus dem persönlichen

Kontakt und der gegenseitigen Wertschätzung erwachsen.

Und wo sollte es besser gelingen, Kontakte um

Kontrakte zu erweitern als in Wien, von wo aus es nur

ein Katzensprung in die „neuen“ EU-Mitgliedsstaaten

Slowakei, Ungarn und Tschechien ist?

Unter den gegenwärtigen anspruchsvollen wirtschaftlichen

und sozialen Rahmenbedingungen in

Europa gilt ganz besonders, dass Bildung, Innovation

und Kreativität die besten Antworten auf die Herausforderungen

des digitalen Zeitalters sind. Gemeinsam

mit dem Young Leaders Dialogue (youLEAD) setzt iconvienna

Akzente, indem es innovative Köpfe aus Mittel-

und Osteuropa zusammenbringt und neuen Ideen

Raum gibt. Für die Tschechische Republik, wo es eine

lebendige, auch international beachtete Start up-Szene

gibt, ist dieser Dialog von großem Interesse.

Vor dem Hintergrund der städtebaulichen Entwicklung

und Aufwertung der Metropolen gewinnen progressive,

interdisziplinäre Lösungen in Architektur,

Infrastruktur, Energetik, Transport und Kommunikation

zunehmend an Relevanz. Für die Entwicklung

von Konzepten Smart Cities vor dem Zeithorizont 2020

kann iconvienna als Netzwerk- und Ideenplattform einen

maßgeblichen Beitrag leisten.

Einige der für Smart Cities entscheidenden Tätigkeitsfelder,

etwa Energiewirtschaft und Infrastruktur,

bilden zugleich auch in der Arbeit der Handelsabteilung

unserer Botschaft Prioritätsbereiche.

Foto: Embassy of the Czech Republic

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30 iconannual The European Business and Investment Magazine

Foto: Fotolia


Russian Federation

Greetings

Liebe Leserinnen

und Leser!

H. E. Sergej Netschajew

Ambassador of the Russian Federation to Austria

Schon zum 11. Mal findet heuer

das jährliche European Business

and Investment Forum

iconvienna statt.

In der kurzen Zeit seines Bestehens

ist es iconvienna gelungen,

sich als anerkannte Kontaktplattform

zwischen Vertretern der Wirtschaft,

Wissenschaft, Politik und

des öffentlichen Lebens aus Ost- und

Westeuropa zu etablieren.

Russland blickt auf eine intensive

und erfolgreiche Zusammenarbeit

mit iconvienna zurück. An den Veranstaltungen

des Forums nahmen

zahlreiche Vertreter der russischen

Wirtschaft und Politik teil. Neben

der Präsentation Russlands als Gastland

in 2008 sind auch russische Regionen

wie z.B. Moskau, Nowgorod

oder Iwanowo regelmäßig „Guest

Regions“ bei der iconvienna.

Neben Kontaktmöglichkeiten für

Entscheidungsträger frei nach dem

Motto „make contacts to contracts“

bietet das Forum auch eine hervorragende

Möglichkeit zum Austausch

von Erfahrungen und Meinungen

zu aktuellen Themen in verschiedenen

Gebieten. Auch diesjährige

Schwerpunkte der iconvienna wie

Innovation, neue Technologien und

Mobilität versprechen interessante

Diskussionen und einen regen Meinungsaustausch.

Ich wünsche dem ganzen Team

von iconvienna viel Glück bei der

Vorbereitung und Durchführung

dieses Events und Ihnen, liebe

LeserInnen, viel Vergnügen mit der

vorliegenden Ausgabe!

Foto: Russian Embassy

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32 iconannual The European Business and Investment Magazine

Foto: Embassy of the Dominian Republic


Dominican Republic

Greetings

Dear readers!

H. E. Ramón Quiñones

Ambassador of the Dominican Republic

to Austria, Bulgaria and Serbia

Dean of the Diplomatic Corps for

Latin America and Caribbean

For more than a decade, the Business and Investment

Forum “iconvienna” has served as an excellent

platform for the efficient promotion of economic

cooperation in Vienna, uniting leaders and

businessmen from Austria and East Europe in Vienna,

allowing for the establishment of new contacts and the

exchange of knowledge, ideas, experiences, and creating

new business opportunities.

The main issues addressed and the business contacts

established by this forum have contributed to stimulating

economic growth, creating employment, and fostering

sustainable development in an environment marked

by the global economic and financial crisis and subsequent

labor migration. Among the main topics discussed

in the iconvienna have been communication and information

technology, innovation, energy and sustainability,

innovative ways of infrastructure financing, urban

management and commercial exchange.

Given the importance of the activities carried out by

iconvienna, the Embassy of the Dominican Republic

has supported this initiative since its inception, actively

participating in the forum, and facilitating contacts

with our producers of rum, tobacco and tourist services.

I should highlight the 7.1% growth rate turned in by

our economy in 2014, backed by a strong expansion in

mining, construction, service, agriculture, manufacturing

and the free trade zone, placing the Dominican Republic

among the countries with highest growth rates

in the world. I should particularly like to highlight the

solid 10% growth rate achieved by the tourism sector,

converting the country into the most popular destination

of the Caribbean, visited by more than 5 million

persons last year.

As the Dean of the Diplomatic Corps for Latin America

and the Caribbean, we have embraced the kind invitation

extended by iconvienna as to allow other countries

of our region to effectively integrate into its various

activities, which will surely foster economic and commercial

relations in multiple areas between European

countries and countries in our Region.

In this regard, I would like to express my most sincere

congratulations to the President of iconvienna, Dr.

Gerhard Hrebicek, and his team for the eleventh anniversary

of the celebration of the forum, and above all to

thank him for his warm hospitability, and for integrating

Latin America and the Caribbean in his efforts to

establish contacts for contracts among our economies.

Foto: Embassy of the Dominian Republic

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34 iconannual The European Business and Investment Magazine

Foto: Brazilian Embassy


Brazil

Greetings

Dear readers!

H. E. Evandro Didonet

Ambassador of Brazil to Austria

I

t was with great pleasure that the Embassy of

Brazil accepted the invitation from Dr. Gerhard

Hrebicek and Dr. René-Alfons Haiden

to participate for the first time in iconvienna.

The eleventh edition of this business forum is

proof that it has become over the years an effective

and efficient contact-platform for project

and investment businesses, not only between

Eastern and Western European companies but

also with other regions of the globe.

The European Union is the biggest trade

partner of Brazil and its biggest foreign investor.

More than 20% of Brazilian exports are destined

to European Union countries and 20% of

Brazilian imports come from the EU. Around

50% of the FDI flows received by Brazil during

the last 5 years originated in the EU. The EU,

on the other hand, is the main destination of

Brazilian foreign direct investment. Many important

Brazilian companies are represented in

Austria.

We are naturally very keen on increasing

and strengthening this strategic partnership

with the EU and Austria, and an important tool

in this regard is to facilitate contacts between

our business communities, particularly between

SMEs.

The array of opportunities for investment

in Brazil is as large and diverse as the country

itself and includes sectors such as energy,

highways, railways, waterways, ports, airports,

telecommunications, generation and transmission

of energy, oil and gas, urban mobility, construction,

tourism and many others. Hence the

main topics of iconvienna 2015 – challenges

and opportunities for innovation and cooperation;

innovations in transport and energy; and

innovations in infrastructure - are perfectly

aligned with our investment and development

priorities.

In 2016, Brazil will be again in the global

spotlight as the city of Rio de Janeiro hosts the

2016 Olympic and Paralympic games. Preparation

for these major sport events are already

under way, opening new business and trade

opportunities, including with regard to the infrastructure

and logistics in the region. We look

forward to welcoming new partners from Austria

and Europe in this endeavor.

Once again, the Embassy of Brazil congratulates

the organizers of iconvienna for their

achievements and wish them a very successful

event.

Foto: Brazilian Embassy

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36 iconannual The European Business and Investment Magazine

Foto: Renate Altenhofer


Cuba

Greetings

iconvienna 2015,

a great opportunity

H. E. Juan Carlos Marsán Aguilera

Ambassador of Cuba to Austria

I

t is a privilege and a pleasure for me to

congratulate Dr. Gerhard Hrebicek and

his team through iconannual- The European

Business and Investment Magazine,

for the organization of this year´s iconvienna

and for the opportunity to participate,

offered to the Latin American and the Caribbean

countries.

The Embassy of the Republic of Cuba is

prepared to participate actively in iconvienna,

which will allow us to present the

business opportunities Cuba is offering

today. We are convinced that Austria and

Europe can benefit from them.

In the recent years, Cuba has become an

excellent tourist destination for Europeans.

Last year, we have also launched a new

Law of Foreign Investments and a Portfolio

of Projects of Investment with 246 projects

for a total amount of 8.5 billion USD in key

sectors of the Cuban economy. Since 2014,

Cuba is also promoting the Mariel Special

Development Zone, where it will be possible

to establish new factories in a special

tributary regime.

The main sectors Cuba is promoting in

order to obtain new technologies, knowhow,

markets and external financing are:

Renewable Energy, Sugar, Infrastructure,

Agriculture - Food Industry, Construction,

Tourism, Industry, Solid Urban Waste

Handling Integrated System Drugs and Biotechnology,

Packaging, among others. In

this regard, iconvienna is an ideal place to

share all these possibilities to a specialized

European auditorium.

Cuban and Austrian authorities consider

that the economic and commercial

relationships between our two countries

should be increased at the same level as

our excellent political relationship, and we

are sure iconvienna will offer that opportunity.

As Ambassador of the Republic of Cuba

in Austria, Croatia and Slovenia, I do consider

our participation at iconvienna as an

excellent opportunity to relaunch our economic

and commercial relationships with

Austria and with the rest of the European

countries.

Foto: Cuban Embassy

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38 iconannual The European Business and Investment Magazine

Foto: Embassy of El Salvador


El Salvador

Greetings

Our congratulations for

organizing iconvienna 2015!

H. E. Carmen María Gallardo Hernández

Ambassador of El Salvador to Austria, Slovak Republic,

Hungary, Romania, Bulgaria and Croatia

E

l Salvador highly appreciates this opportunity to

be present in this successful business platform for

knowledge transfer and international network.

The Embassy of El Salvador in Vienna is fully

convinced the spirit of iconvienna “make contacts

to contracts” starts by getting a better knowledge of our

countries through tourism, culture and business. As

Ambassador to Austria, Hungary, Slovak Republic, Bulgaria,

Romania and Croatia I would like to extend an invitation

to explore together business opportunities and

potential commercial partnerships.

Get to know El Salvador! During the past years we

have made important effort to renovate and modernize

our system of incentives; we have led towards a legal

and institutional framework that provides greater certainty

and predictability to foreign companies.

Worldwide companies in aeronautics, electronics

and synthetic textiles industries among others have

been operating in El Salvador achieving high return

rates on their investments. The Salvadoran labor force

is world famous for its industriousness efficiency and

work ethic. We are a cost-competitive cost country to set

up and operate a business.

In 2001 El Salvador dollarized its economy therefore

it offers greater certainty to investors as a result of the

elimination of foreign exchange risk and lower transaction

and financial costs. El Salvador infrastructure is

one of the most competitive in Latin America. Port facilities,

airport and road infrastructure enable efficient

logistical operations. We offer advanced telecommunications

and electricity markets which guarantees access

to high quality and competitive services.

The country legal framework provides full exemption

from income tax, municipal taxes on transfers

of real estate property as well as customs duties

and taxes on the import of machinery, equipment,

raw material and other articles in use of production of

goods and services. Multiple trade agreements provide

preferential access to more than 45 countries around

the world. We are part of the Agreement for a Single

Central American Visa for Free Mobility of Foreigners.

El Salvador geographical location enables convenient

access to major cities in the US and South America while

connecting easily with Europe. Our proximity of the

Transpacific Maritime Route and the Panama Canal give

to El Salvador a privileged position in the hemisphere.

PROESA is El Salvador´s Export and Investment

Promotion Agency. It is a governmental institution

responsible for export promotion, investment and

public-private partnerships. Contact PROESA to look

for business opportunities as well as advisory and

Technical Assistance: inversiones@proesa.gob.sv

www.proesa.gob.sv

El Salvador’s coffee is ranked as number one in the

region, you should taste it! Think of setting up and operating

a business in El Salvador it can be a success

story! Enjoy our landscape, typical food and

friendly people!

Foto: Embassy of El Salvador

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40 iconannual The European Business and Investment Magazine

Foto: Embassy of Guatemala


Guatemala

Greetings

Guatemala:

Economic and

Investment Promotion

Foto: Embassy of Guatemala

H. E. Antonio Roberto Castellanos López

Ambassador of the Republic of Guatemala to Austria,

Czech Republic, Slovakia, Slovenia and Hungary

I

would like to take this opportunity to congratulate

the European Business and Investment

Forum-iconvienna, headed by Dr. Gerhard

Hrebicek, for arriving to its eleventh

anniversary. Throughout all these years iconvienna

has consolidated itself as an important

platform for investment and business promotion

for the countries represented in Vienna. I

would also like to express my appreciation for

inviting all Latin American countries to present

the opportunities we have to offer to prospective

investors and business operators who read

this publication.

Guatemala is the economic hub of Central

America and meeting point for business,

thanks to competitive advantages such as geographic

location, rich natural resources, skilled

workforce and high logistics and services

center performance. Guatemala boasts also, a

solid infrastructure and increasing technological

avidity, positioning itself as the metropolis

of the sub-region.

Its geographical proximity to markets like

México, Central America and the United States,

as well as its easy access to both the Atlantic and

the Pacific oceans has transformed Guatemala

into a direct trade path towards regional and

international markets. Furthermore, it plays an

important role in international business owing

to a long list of free trade and investment agreements

with countries and regions such as the

EU, the USA, Mexico, Chile, Central America

and Dominican Republic and Colombia, among

others.

Guatemala has a consolidated presence as a

manufacturing center, particularly in clothing

and textiles. Meanwhile, sugar has become

another important product and mining is an

increasing source of revenue. However, coffee

still remains Guatemala´s main traditional export

and a branding iconvienna for international

recognition.

Finally, I would like to highlight the relevance

of tourism owing to the country’s natural

beauties, in a unique combination of beach

resorts, striking volcanoes, impressive pre-columbian

remnants and colonial treasures such

as La Antigua, not to mention the color, warmth

and hospitality of its inhabitants.

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42 iconannual The European Business and Investment Magazine

Foto: Embassy of Colombia


Colombia

Greetings

Dear readers!

H. E. Jaime Alberto Cabal Sanclemente

Ambassador of the Republic of Colombia to Austria,

and non-resident Ambassador to Croatia,

Czech Republic, Hungary, Montenegro, Serbia,

Slovenia and Slovakia

I

wish to congratulate iconvienna for its continuous and

effortless work to create a successful business platform

between countries and entrepreneurs, enhancing

each year its motto “make contacts to contracts”. The

European Business and Investment Forum allows executives,

companies, young leaders, SME´s and countries

representatives to share experiences and develop an entrepreneurial

network in a unique atmosphere.

Due to a successful development strategy, Colombia

is the country in the Latin America and the Caribbean

region that has made the most significant and positive

change in the past 15 years and we are proud to be a

guest country this year. We are looking forward to share

our policies regarding exports, foreign investment and

tourism, which has enabled our country to become one

of the leading economies in the region:

• Colombia is the third largest economy in Latin

America and has grew more than 4% during 2014

• Ranks 10th worldwide in investor protection and 1st

in the ease of doing business in Latin America

• Colombia has a network of Trade Agreements, among

them the Agreement with the European Union

In this sense, I will like to devote some words to this

new framework for business given by the Trade Agreement

between the European Union and Colombia and

Peru, that this coming August will mark its second anniversary

of provisional application.

This Agreement is a third generation agreement,

which, besides the more traditional trade disciplines

such as market access in goods and trade in services,

also provides for commitments on government procurement,

establishment, intellectual property, competition,

environmental and labour issues, and state-of-the-art

standards in trade facilitation and customs procedures.

Due to the Agreement commerce between Colombia and

the EU has increased in 10.21% in the last year. Moreover,

this trade agreement has created new opportunities

for our micro, small and medium-sized enterprises.

Since August 2013, 283 Colombian SMEs exported to

Europe for the first time.

Among the countries that have increased commerce

we can mention Spain (+53,10%), Italy (+78,72%), Germany

(+17,79%), Finland (+16,84%) and Poland (+17,15%).

We are looking forward to increase our commerce

with Austria and its neighbouring countries and in

this aim, iconvienna is a perfect scenario to achieve

our goals.

Foto: Foto: Embassy of of Colombia

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44 iconannual The European Business and Investment Magazine

Foto: Embassy of Nicaragua


Nicaragua

Greetings

Dear readers!

H. E. Álvaro José Robelo González

Ambassador of Nicaragua to Austria, Liechtenstein,

San Marino, Greece, Saudi Arabia and United Arab Emirates

I

would like to thank Dr. Gerhard Hrebicek and his

staff for granting us the possibility to participate at the

Eleventh Edition of the European Business and Investment

Forum iconvienna. The Embassy of Nicaragua in

Austria is glad to engage in iconvienna hoping that it

will result in business opportunities for European and

Nicaraguan entrepreneurs.

Nicaragua's high and strengthened security (among

the highest security rates in the Americas) and the continued

dialogue and consensus among the businessmen,

the workers and the Government makes the country

particularly interesting and tempting for foreign businessmen.

According to a recent visit of the International Monetary

Fund (IMF), Nicaragua has an impressive increase

rate of its GDP being higher than the average value of the

economic increase rate of Latin America.

What is the advantage of Nicaragua?

• Nicaragua has a young and dynamic labour force

with its 76% of the population being below 39 years

of age and moreover it counts with a good education

due to the increased spending of the Government in

the basic, primary and superior education system.

• Nicaragua offers one of the most competitive cost

structures in the region granting companies the possibility

to increase their competitiveness and reduce

their operating costs.

• A solid legal framework for foreign investments is in

force protecting who decides to invest in Nicaragua.

• Generous investment incentives.

• Preferential market access offering for example trade

free for goods between the countries of the European

Union and Central America

• Favourable business climate through a dialogue involving

all private and public stakeholders in the

economy of a country.

Let me underscore the excellent convenience of the

alternative and renewable energy sector in Nicaragua:

being a country without crude oil production, it is a

land of strong winds, tropical sun an roaring volcanoes

which offer a wide range of energy production, already

put in place by the authorities. Nevertheless the Government

of Nicaragua plans to attract further investments

in that sector for a volume of US$ 4 billion in the next

15 years. It would be a pleasure to have Austrian and

European entrepreneurs among these.

Notwithstanding I also hope that iconvienna is a good

platform to become more acquainted with the proven

and renown classical products of Nicaragua as coffee, cacao,

rum and tobacco. Recently we also started to foster

the cultivation of chia seed, rich in omega-3 acids, which

enjoys great popularity in European countries.

Nicaragua welcomes all interested businessmen and

would be delighted to see them becoming partners with

Nicaraguan counterparts.

Foto: Embassy of Nicaragua

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46 iconannual The European Business and Investment Magazine

Foto: Embassy of Venezuela


Venezuela

Greetings

Congratulations to

inconannual 2015

H. E. Ali Uzcátegui Duque

Ambassador of the Bolivarian Republic of Venezuela

to Austria, Croatia and Slovakia

It is an honor to extend my words of congratulations

to the President of iconvienna; and

the whole team that makes possible the organization

of this annual event; allowing the creation

of a recognized business platform for all

countries in the region, incorporating our Latin

America in this important activity.

The Embassy of the Bolivarian Republic of

Venezuela, welcomes this initiative to encourage

and promote the creation of a business contact

network, under the motto "Make Contacts

to Contracts"; incorporating a new and more

direct key factor between the parties involved,

aimed at strengthening the network of business

contacts.

This year will be our first participation in

this important event, framed in the exhibition

of different investment opportunities in Venezuela;

our aim is the positioning of the exportable

domestic supply in the global markets and

the trade of inputs that favors to promote economic

integration of Our Americas.

We are working on the promotion of nonoil

exports and boosting domestic production

activity, under the principles of integration,

complementarity and efficiency, which are the

main goals of economic policies of the Bolivarian

Government that seeks an equal balance of

trade with foreign countries.

I am sure that this initiative undertaken by

the iconvienna team in Austria, will serve to

further integrate both regions, and also to identify

new business niches that will expand the

scope and the presence of European companies

in the Latin American region and vice versa. I

am convinced that we will continue working

together to spread our economic potential.

Finally, I would like to wish you all the best

for the upcoming 11th edition of the Business

and Investment Forum 2015.

Foto: Embassy of Venezuela

The European Business and Investment Magazine iconannual 47


About

(left to right)

Dr. Klaus Schierhackl,

Member of the Board

ASFINAG;

Paola Migliorini,

Policy Officer,

European Commission;

KR DI Dr. Gerhard

Hrebicek, President

iconvienna

Foto: Moni Fellner

iconvienna

iconvienna is an organization, which aims to

promote business contacts between Austrian

and international companies and regions in the

CEE countries and Russia. Annually in April,

the European Business and Investment Forum

iconvienna invites to an active dialogue and

personal networking. According to the motto:

”Make Contacts to Contracts“

We provide services for participants and partners

through personal contact and presentation

opportunities. We develop the most

recognized European platform for business

and economics. iconvienna allows company representatives

and decision makers to present projects in

exclusive circles and specifically to establish contacts

with export markets.

iconvienna in brief

The European Business & Investment Forum iconvienna

is an exclusive Business & Networking Event,

promoting business contacts between Austrian and international

companies in CEE regions and Russia and

encouraging project and investment business between

East and West. Following the motto “Make Contacts to

Contracts”, top-level national and international decision

makers from politics and economy, international

experts and representatives of regions meet at the

forum. We deliver value to participants and partners

Cocktail Reception Vienna City Hall

through personal contacts with executives, entrepreneurs,

government officials, project partners, as well as

concrete business opportunities at the forum.

Cocktail Reception in Vienna City Hall

The Opening Night at the Vienna City Hall is an excellent

occasion for easy initial contacts and thus promote networking

and know how exchange, offering delegations of

regions the opportunity to introduce themselves to potential

business partners, investors and decision makers.

48 iconannual The European Business and Investment Magazine


iconvienna

Foto: Katharina Schiffl

2013 (left to right) Mag. Alois Steinbichler,

Kommunalkredit Austria; Dr. Klaus Schierhackl, Asfinag;

DI Nikolaus Berlakovich, Former Minister of Agriculture;

KR Dr. René Alfons Haiden, iconvienna; KR Dr. Gerhard

Hrebicek, iconvienna; Dr. Tom Reinhold, ÖBB Holding;

Dr. Christoph Leitl, WKO; Mag. Wilhelm Molterer, EIB

iconvienna Site Visit

Foto: Katharina Schiffl

Foto: Lukas Wagner

Foto: Krischanz Zeiller

2014 (left to right) Dr. Hans Jörg Schelling, Minister of Finance and Former Vice President Austrian Federal

Economic Chamber; Ing. Tomáš Malatinský, Minister of Economy Slovakia; KR DI Dr. Gerhard Hrebicek,

President iconvienna; Juraj Macháč, Ambassador of the Republic of Slovakia

Expert Panels

During the day, national and international experts

present and discuss contemporary key issues that are

vital to Europe’s integration and sustainable development.

Project Exhibition

Enterprises and regions present best practice projects

and opportunities. This is an excellent chance to network,

attract investors and to acquire new business

partners.

High Ranking Participants

CEOs, entrepreneurs, top politicians, representatives

of regions, international organisations and science

meet at the iconvienna forum. Including side events,

participants from approximately 40 different countries

join each forum.

Vision

iconvienna – the appealing platform in the center of

Europe for the effective promotion of economic and

social integration in Europe.

The European Business and Investment Magazine iconannual 49


(left to right) H.E. Antonio

Roberto Castellanos Lopez,

Ambassador of the Republic

Guatemala;

H.E. Hussam Al Husseini,

Ambassador of the Hashemite

Kingdom of Jordan;

KR DI Dr. Gerhard Hrebicek,

President iconvienna;

H.E. Elena Shekerletova,

Ambassador of the Republic

Bulgaria;

Horst Mayer, General Manager

Grand Hotel Wien;

H.E. Ramón Quiñones,

Ambassador of the Dominican

Republic;

Fatimah Maria Zwanikken de

Quinones

Foto: Moni Fellner

Foto: Katharina Schiffl

Foto: Katharina Schiffl

Foto: Moni Fellner

KR DI Dr. Gerhard Hrebicek, President of iconvienna,

welcomes the guests at the Vienna City Hall.

Conference at the Austrian Federal Economic Chamber

Mission

iconvienna offers an appealing, promoting and effective

environment including the features of the city of

Vienna such as:

• Vienna as a secure hub for the international Project-Businesses

for representatives from politics and

economy

• a mix of new and effective business and social events

for regions and companies including amongst others

exhibitions, presentations, lounges, contact areas,

panel discussions and keynote speeches, dinners

and receptions, as well as

• cooperation with public institutions, business incorporations,

media and business partners from the East

and West

iconvienna emblazes the background for a successful

integration between East and West, especially

• the actual economic development within the East

and the West

• regional "Priority"-Projects

• Best Practice experiences of regions and companies,

as well as

• environmental, resource and financial questions

iconvienna provides an effective and efficient contact

platform between East and West, in which

• targeted contacts to experts and decision makers

can be established,

• the attractive side events offer an ideal atmosphere to

• establish a cooperation network including targeted

contacts to business partners,

• the international business network can be of use yearround

and

• equity financing, growth capital and advancing

across partners can be provided.

50 iconannual The European Business and Investment Magazine


iconvienna

Reception Palais Palffy

(left to right)

Ivan Stefunko,

Managing Director Neulogy;

Warren Karlenzig,

President Common Current;

DI Eva Hackl, Deputy Chair

iconvienna youLEAD;

KR DI Dr. Gerhard Hrebicek,

President iconvienna;

Dr. Wolfgang Loibl,

Smart City Expert AIT

Foto: Katharina Schiffl

Foto: Katharina Schiffl

Foto: Katharina Schiffl

Site visit Seestadt Aspern

FACTS AND FIGURES

Patronage:

Dr. Michael Häupl, Mayor and

Regional Governor of Vienna

Chairman of the Advisory Board:

KR Dr. René Alfons Haiden

President:

Foundation: 2004

First Forum: 2005

KR DI Dr. Gerhard Hrebicek, MBA

Target Groups: National and international Top

Decision-Makers from international

organizations, Politics, Economy,

Science and Media Representatives of

Regions from Russia, Central & Eastern

Europe, Latin America and the

Caribbean and USA

Motto:

Make Contacts to Contracts

Participants since 2005: around 7.500

Countries of origin since 2005:

Participants from 75 countries

Speakers since 2005: around 550

FOCUS 2015: Regional Cooperation through

Innovation and Entrepreneurship

Previous Focus Areas:

• East-West Summit on Innovation and Smart Cities (2014)

• East-West Summit on Innovation and Infrastructure (2013)

• East-West Summit on Innovations for Growth in the

Danube Region (2012)

• East-West Summit on Innovation and Sustainability (2011)

• East-West Summit on Energy and Sustainability (2010)

• East-West Summit: New opportunities through East-West

Cooperation (2009)

• Challenge Russia - Europe-Russia: New Opportunities (2008)

• Future Investments for Europe (2007)

• Sustainable Solutions for the Information Society (2006)

• Information and Consulting (2005)

The European Business and Investment Magazine iconannual 51


youLEAD

young leaders dialogue

iconvienna

YOUNG LEADERS

Fotos: Katharina Schiffl

DIALOGUE

The first iconvienna YOUNG LEADERS DIALOGUE took place on April 9, 2014 at the Austrian Federal

Chamber of Commerce on the occasion of the 10th anniversary of iconvienna. In accordance

with the motto of iconvienna “MAKE CONTACTS TO CONTRACTS”, the main purpose of bringing

young entrepreneurs, young leaders and high potentials from different disciplines as science, transportation,

technology, etc. from Central and Eastern Europe together and to facilitate exchange

and develop joint views on issues of key relevance for the future, was successfully accomplished.

Focus areas were Innovation & Smart Cities with

a focus on mobility, energy and IT. All these interesting

and significant topics were discussed

over the course of keynote speeches, followed by

a World Café, where the participants had the opportunity

to pass six stations, such as Energy, Investment

and Environment, to exchange opinions and to consequently

present the outcomes.

The event was opened by the President of iconvienna

Gerhard Hrebicek. He explained the relationship between

the European Business and Investment Forum

iconvienna and the Young Leaders Dialogue in the

course of his welcome speech.

The youLEAD dialogue, chaired by Eva Hackl

from ASFINAG, emphasized on the need for shaping

the future of our cities regarding transport, water,

52 iconannual The European Business and Investment Magazine


youLEAD

energy, buildings, public systems,

etc. Finding balance between high

efficiency and social wellbeing and

connecting these two is of big importance.

The event was not only marked

by interesting statements and discussions,

but also by a video message

from the managing director of

the Indian Sakal Media Group Abhijit

Pawar. His contribution to the

event was connected to the question

of what cities would look like

in 50 years. He also emphasized

the importance of the involvement

of women in the development process

of our cities, which would

make it more efficient.

Throughout the dialogue the

young leaders jointly developed

concepts for the cities of the future,

exchanged their opinion, analyzed

the relevant requirements and

discussed essential findings with

leading decision-makers such as

the president of Common Current,

California – Warren Karlenzig,

Wolfgang Loibl, Smart City Expert,

AIT, Ivan Stefunko, Managing Director

Neulogy, Slovakia, etc.

The findings discussed at the

opening panel meeting were a focus

throughout the iconvienna

2014 conference.

Young leaders dialogue

senior experts & mediation experts

youLEAD Young Leaders Dialogue

Format:

Topic:

Participants:

keynote speeches followed by a World Café, Networking Coffee

Breaks by café +co

Create the future of Europe through Research, Innovation and

Cooperation

young entrepreneurs, young leaders and high potentials up to the

age of 40, open-minded and active involvement

Your benefit in attending the conference: networking with like-minded young

leaders and senior decision-makers

Further Information:

www.icon-vienna.net/youLEAD

The European Business and Investment Magazine iconannual 53


youLEAD

Foto: Michaela Tugendsam

Foto: Florian Saliger

US Keynote Speaker

Lauren Flanagan

will share her experience

in financing innovative

businesses and social

entrepreneurship

Foto: Lauren Flanagan

Dear Young Entrepreneurs,

Young Leaders and High Potentials,

The future is in our hands – let’s shape it together!

We would like to introduce you to an exciting opportunity

to join a community of other like-minded young leaders and

attend an event focusing on the future.

Looking forward to meeting you at this year’s youLEAD

discussing the future of Europe through Research,

Innovation and Cooperation.

Lauren Flanagan, a serial entrepreneur and investor.

Ms. Flanagan’s latest company is Current Motor,

which makes all-electric cargo motorcycles and

mobile solar charging stations for commercial/municipal/government

use. She is also on the Board of

Springboard Enterprises which has helped match

nearly 600 women-led companies with more than

$6.5 billion in venture capital.

Yours

Michaela Tugendsam & Florian Saliger

youLEAD Chairs

54 iconannual The European Business and Investment Magazine


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und Rainforest

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• Bio-Alpenmilch und

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• Becher zu 100 %

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European Investment Bank

Political and

economic

challenges

It is amazing to see how quickly iconvienna established

itself as one of the leading network platforms for

Europe’s business community. This year’s event, the

11th iconvienna Forum, will again bring to Austria’s

capital national and international decision makers from

finance and economics, from politics, sciences and the

media. It will be a pleasure to see how well co-operation

thrives on the personal and business-related levels.

Iconvienna plays a vital role in fostering closer ties between

East and West and in originating business opportunities.

The EIB highly appreciates being part of this

dialogue.

It is the mission of the European Investment Bank

to facilitate business and support growth and economic

development in Europe. The EIB is the bank of the European

Union; its shareholders are the 28 EU member

states. Founded in 1958 under the Treaty of Rome, it operates

in the EU and in more than 130 other countries.

As the largest multilateral borrower and lender, the EIB

provides finance and expertise for sound and sustainable

investment projects that contribute to furthering EU

policy objectives. Smart growth and jobs are at the top

of the EIB’s agenda.

To ensure maximum impact, we are lending to

sound projects, combining EU funds with our loans and

advising on technical and financial aspects. The Bank

unlocks access to finance for SMEs, supports innovation

and skills, helps build strategic infrastructure and

finances climate action.

In 2014 alone, the EIB signed

loans totalling 77 billion euro,

around ten percent of which

went to projects outside the EU.

56 iconannual The European Business and Investment Magazine


International Finance & Projects

Mag. Wilhelm Molterer

Vice-President and Member of

the Management Committee of

the European Investment Bank

Foto: European Investment Bank

Foto: European Investment Bank

Last year, 290,000 businesses,

mainly small and medium-sized

companies as well as Mid-Caps, benefitted

from EIB support. Since the

beginning of the crisis in 2007, the

EIB Group, i.e. the EIB and the European

Investment Fund, has provided

more than 500 billion euro in

total for investment across Europe,

mobilising some 1.5 trillion euro of

investment in Europe.

As early as in 1964, the Bank

started its engagement in Central

and Eastern Europe (CEE). The ten

CEE countries that have joined the

EU since 2004 automatically became

EIB shareholders, benefitting

from the full range of EIB financial

instruments and support. As such,

the EIB advisory services have continuously

gained importance, e.g. in

the shape of the project preparation

support offered by JASPERS (Joint

Assistance to Support Projects in

European Regions). Since the accession

of Bulgaria and Romania to the

EU, annual lending to the region has

increased considerably, reaching

its historic peak in 2009, when projects

with a total value of 18 billion

euro were signed. But support is also

provided to those countries still on

the path to EU membership. In candidate

countries, the EIB helps implement

the national development

plans in line with EU standards.

Today – as Europe sees itself taking

on new political and economic

challenges – the EIB is as committed

as ever and stands ready to provide

vital financial and, increasingly so,

advisory support for the benefit of

Europe’s economy and enterprises.

We rely on the business and network

opportunities that help us identify

and understand business needs and

opportunities. Iconvienna does exactly

this. I am looking forward to

our discussions and exchange of

ideas at this year’s Forum.

The European Business and Investment Magazine iconannual 57


Kommunalkredit Austria

Potenziale in der

Infrastrukturbeschaffung

Ein anhaltend hohes Investitionsvolumen auf kommunaler Ebene und der öffentlichen Hand ist

sowohl unter dem Aspekt der Aufrechterhaltung qualitativ hochstehender Infrastruktur, als auch

im Hinblick auf resultierende positive Konjunktureffekte relevant. Die Verbreiterung der Finanzierungsbasis

für Infrastrukturinvestitionen ist dabei von besonderer Bedeutung; dies vor allem vor

dem Hintergrund begrenzter budgetärer Spielräume, welche eine Finanzierung von Infrastrukturinvestitionen

über Budgetmittel alleine nicht zulassen.

Konzeption, Planung, Finanzierung, Errichtung,

Betrieb, Instandhaltung und gegebenenfalls Rückbau:

Infrastrukturprojekte durchlaufen verschiedene

Phasen während ihrer Lebensdauer. Je besser

diese einzelnen Zyklen aufeinander abgestimmt sind,

umso größeres Effizienzpotenzial lässt sich realisieren.

Ressourcenverbrauch und Kosten können so minimiert

werden. Für die öffentliche Hand sind Lebenszyklusmodelle

eine Chance, bei der Infrastrukturbeschaffung

nachhaltig Optimierungspotenziale zu heben.

Mit einem ganzheitlichen Kostenansatz betrachten

Lebenszyklusmodelle nicht nur die Baukosten von Infrastrukturprojekten,

sondern es werden sämtliche mit

der Infrastruktur in Zusammenhang stehende Kosten

(Bau- und Betriebs-, Energie-, Wartungs-, Instandhaltungsinvestitionen

etc.) bei der Evaluierung des Infrastrukturprojektes

berücksichtigt. Dadurch kann eine

einseitige Konzentration auf Baukosten alleine vermieden

werden. Ein Blick auf die Unterteilung der Lebenszykluskosten

macht das Einsparungspotenzial deutlich:

So liegen bei Schulgebäuden die durchschnittlichen

Errichtungskosten bei einer unterstellten Nutzungsdauer

von 60 Jahren bei ca. einem Drittel, zwei Drittel der

Lebenszykluskosten entfallen auf Betriebs-, Instandhaltungs-

und Verwertungskosten.

Bei der Realisierung von Lebenszyklusmodellen

steht die öffentliche Hand zunächst vor der Wahl, das

Projekt konventionell auszuschreiben (d. h. Ausschreibung

des Baus, der Betrieb des Gebäudes erfolgt in Eigenregie)

oder das Projekt mit einem privaten Partner

umzusetzen (z. B. in Form eines öffentlich-privaten

Partnerschaftsmodelles, auch „ÖPP-Modell“), in der

Planung, Bau und Betrieb von einem privaten Partner

erbracht werden, während der öffentliche Partner lediglich

den Infrastrukturbedarf vorgibt.

Lebenszyklusmodelle sind sowohl in Form der

konventionellen Beschaffung als auch mittels Partnerschaftsmodellen

umsetzbar. Der Vorteil von Partnerschaftsmodellen

liegt jedoch darin, dass hier Bau- und

Betriebsverantwortung zusammengefasst sind. Der private

Partner hat also einen hohen Anreiz, die Planung

des Infrastrukturprojektes so auszugestalten, dass die

Lebenszykluskosten (Gesamtkosten, die zu tragen sind)

minimiert werden. Das Risiko etwaiger Kostenüberschreitungen

hat der private Partner zu tragen, d. h.,

sind die tatsächlichen Bau-, Betriebs- oder Instandhaltungskosten

höher als geplant, hat der private Partner

diese höheren Kosten selbst zu tragen und kann diese

nicht dem öffentlichen Partner in Rechnung stellen.

Um die verschiedenen Projektierungsansätze für ein

Infrastrukturprojekt vergleichbar zu machen, werden

die über die Projektlaufzeit anfallenden infrastrukturbezogenen

Kosten diskontiert, um so einen Wirtschaftlichkeitsvergleich

durchführen zu können. Zu wählen

ist jener Projektierungsansatz, der den Nutzanforderungen

an die Infrastruktur zum niedrigsten Barwert der

Lebenszykluskosten entspricht.

Unabhängig davon, ob die Realisierung eines Lebenszyklusmodelles

in Form eines ÖPP-Modelles oder

in Eigenrealisierung durchgeführt wird, sind Wirt-

58 iconannual The European Business and Investment Magazine


International Finance & Projects

Lebenszykluskosten

Barwertvergleich

schaftlichkeitsvergleiche in der beschriebenen Form

sinnvoll. Durch den Fokus auf die Lebenszykluskosten

kommt es bereits frühzeitig zu einer umfangreichen

Konzeptionierung und Planung anhand einer detaillierten

Bedarfserhebung. Dadurch werden Baukostenüberschreitungen

tendenziell vermieden, da bereits

frühzeitig der Infrastrukturbedarf erhoben wird, sodass

nachträgliche, meist sehr teure Bedarfsänderungen unwahrscheinlicher

werden.

Partnerschaftliche Lebenszyklusmodelle in Form

von ÖPP-Modellen sind jedoch nicht in allen Fällen die

beste Lösung. Sie bedürfen hinsichtlich ihrer umfangreichen

vertraglichen Ausgestaltung eines höheren Ko-

ordinierungsaufwandes, stellen höhere Know-how-Anforderungen

an den öffentlichen wie an den privaten

Partner und sind daher mit höherem Beratungs- und

Zeitaufwand, und damit zusätzlichen Kosten, verbunden,

die sich erst bei entsprechendem Volumen und

Laufzeit amortisieren. Das bedeutet, dass sie nicht in

allen Fällen, vor allem nicht im kleinvolumigen Investitionsbereich,

eine sinnvolle Alternative darstellen.

Die Kommunalkredit als Kompetenzzentrum für öffentliche

Infrastruktur bietet für Infrastrukturprojekte

umfangreiche Beratungsleistungen und Lösungsansätze.

Diese reichen von Beratung und Strukturierung über

traditionelle Finanzierung bis zur Entwicklung von

partnerschaftlichen Konzepten mit Übernahme von Risiken

durch Betreiber- und Errichtungsgesellschaften.

Der Fokus liegt dabei insbesondere auf dem Arrangieren

und Strukturieren von Projekten sowie der Finanzierung

der Bauphase; die Finanzierung der Betriebsphase

wird zunehmend an institutionelle Investoren wie Versicherungen

oder Fonds syndiziert werden. Diese haben

ihrerseits angesichts aufsichtsrechtlicher Vorschriften

sowie im gegebenen Niedrigzinsumfeld zunehmend

Bedarf an langfristigen Aktiva mit stabilen Cashflows;

gleichzeitig beschränken restriktive Vorgaben aus Basel

III das Halten langfristiger Aktiva auf Bankbilanzen. Die

Kommunalkredit agiert als Brücke zwischen ihren Kunden,

der öffentlichen Hand, den Projektsponsoren und

Projekterrichten sowie den institutionellen Investoren.

Foto: Petra Spiola

Mag. Alois Steinbichler

Vorstandsvorsitzender Kommunalkredit Austria

The European Business and Investment Magazine iconannual 59


Thinking outside the box

is not just a phrase,

but rather our approach

to legal advice.

Successful legal advice means more than simply knowing and applying the law.

Lansky, Ganzger + partner, one of the leading law firms in Austria and the Slovak Republic,

has longstanding and profound experience that enables it to deliver an all-encompassing,

inter disciplinary and cross-regional service of the highest level.

Lansky, Ganzger + partner closely col labo rates

with ex ternal specialists and a worldwide network

of consultants and local advisers. This ensures

that the firm is able to offer individual, strategic

and pragmatic all-in-one solutions to their national

and international clients. Many renowned national

and inter national banks, corporations and

companies have, over the past years, relied on

the firm’s extensive expertise. The all-inclusive

approach of Lansky, Ganzger + partner clearly

distinguishes itself from the general standard of

a conventional, solely legal consultancy.

LAnSky, GAnzGeR + partner

Attorneys at Law

Biberstrasse 5

a-1010 Vienna (austria)

W: www.lansky.at

T: +43 1 533 33 300

F: +43 1 532 84 83

e: office@lansky.at

Vienna – BraT isL a V a – Baku – asT ana


International Finance & Projects

Serbien

Strukturelle Reformen als Investitionsanreiz

Rezente Beispiele zeigen, wie

Serbien die Wirtschaftskrise

bekämpft und sich als Leader

am Westbalkan etablieren

will: Serbische Einkommen im

öffentlichen Bereich und die Pensionen

sind um zehn bzw. bis zu 23

Prozent reduziert worden, die Privatisierung

von staatlichen Unternehmen

steht an, und die Korruptionsbekämpfung

wurde als wichtigstes

Ziel ausgegeben.

Die Strategie der letzten Jahre,

nämlich eine Steigerung von Auslandsinvestitionen

durch Förderungen

zu erzielen, hat keine Früchte

getragen. Bei der neuen serbischen

Regierung hat daher ein Umdenken

stattgefunden. Es genügt nicht,

Investoren mit Geld zu locken sondern

auch tatsächlich den Staat zu

reformieren, so dass ausländische

Investoren Serbien als langfristigen

Investitionsstandort wahrnehmen.

Den größten Investitionsanreiz bilden

nun die mutig angegangenen

strukturellen Reformen.

Die erste Anerkennung für die

Durchführung von schweren Reformprozessen

erhielt Serbien in

Form eines Kredites im Wert von

rund einer Milliarde Euro seitens

des Internationalen Währungsfonds.

Voraussetzung dafür war die

Senkung des fiskalischen Defizits,

die schon erwähnte Reform des öffentlichen

Bereiches sowie die Beendigung

der Aufnahme neuer öffentlicher

Schulden.

Die Strukturreformen wurden

auch von der EU wahrgenommen.

So hat Serbien die Empfehlungen

der Group of States against

corruption (GRECO) laut EU-Fortschrittsbericht

ernst genommen.

Ein effizientes System zur Überwachung

und Umsetzung der Anti-Korruptions-Strategie

muss nun

geschaffen werden. Der erste Schritt

in diesem Zusammenhang soll

durch das neue Anti-Korruptions-

Gesetz erfolgen, welches im Sommer

dieses Jahres verabschiedet

wird. Geplant sind detaillierte Bestimmungen

über die Kontrolle des

Vermögens von Staatsfunktionären

sowie Richtlinien bei Interessenskollisionen.

Hinsichtlich der Privatisierung

von Staatsunternehmen sieht das

neue Privatisierungsgesetz vor,

dass alle potentiellen Investoren

Strate gien zur Restrukturierung

einreichen können. Auf der Privatisierungsliste

stehen 584 Staatsunternehmen,

davon sollen 161 restrukturiert

werden.

Ein weiterer wichtiger Schritt

folgte im Immobiliensektor. Der

schon immer als höchst bürokratisch

geltende Bereich soll durch das

neue Baugesetz vollkommen reformiert

werden. Baugenehmigungen

werden nunmehr im Eiltempo erteilt

(28 Tage). Investoren sind nicht

mehr für die Dokumentenbeschaffung

verantwortlich, dies obliegt

nun der lokalen Verwaltung.

Dr. Gerald Ganzger

Managing Partner

der Wirtschaftsrechtskanzlei

Lansky, Ganzger + partner

Daniel Gros

Leiter des SOE-Desk bei

Lansky, Ganzger + partner

Lansky, Ganzger & Partner

Rechtsanwälte GmbH

A-1010 Wien, Biberstraße 5

T: +43 1 533 3330 – 0

E: office@lansky.at

W: www.lansky.at

Foto: Arnold Pöschl

Foto: Roman Zach-Kiesling

The European Business and Investment Magazine iconannual 61


Business Mediation

Foto: Katharina Schiffl

Business Mediation

in international

projects

Johannes Gotsmy, MAS, MA

Austrian Experts Group on

Business Mediation EGWIME

Foto: privat

Mastering the challenge

of public tied

projects. Public issues

tend to be public

– on a level never

seen before. Calls for

civic participation cannot

be ignored inside

and outside European

economies. It is about

intending the best

possible solution, and

identifying the most

appropriate tailored

process. Answers can only be as good as the

questions asked. Solutions can only be as

good as the design forming the path to the

solution. Civic participation enriches the

solution process, but too rapidly shared intelligence

may turn also easily into shared

stupidity. Expertise is important for mastering

civic participation processes: it is about

mastering various, first hand incompatible

aspects, positions and interests. Solutions

comprising all legitimate interests enable

deep and long-lasting solutions. No surprise

that process design and moderation has increasingly

put into the hands of those with

core expertise in precisely these issues, the

business mediators.

Ing. Leon Pogrzebacz, MSc.

EGWIME

Online Dispute Resolution - how Online Mediators

can help your business. The internet accelerated

the information flow dramatically, especially

in the last 20 years. People collaborate and communicate

over boundaries of states, languages and time

zones by means of e-mail, telephone or videoconferencing.

But unlike McLuhan's coined term "Global

Village" suggests, online communication isn't always

that easy like chatting face to face with a folk

with whom you grew up in the same village.

Online Mediation Experts know how to deal

with conflicts, even when the parties involved

are separated over long distances, cultural influences

and time zones. They make effective use of

different online communication tools and ensure

that every party gets heard and all are on the same

page. Online Mediators also offer their assistance

in accompanying the communication process in

critical projects. Together with Online Communication

Trainings this helps to prevent conflicts

and standstills, thus saving time, money and ensuring

a good working atmosphere. Please request

your free copy of the "e-mail guidelines to success"

by sending an e-mail to ubit@wkw.at

Foto: privat

62 iconannual The European Business and Investment Magazine


International Finance & Projects

Business Mediation

at Austrian Courts.

Several courtcases

can be covered by

one single mediation

process – that saves

individual energy

as well as time and

money! Frequently

people who have

been involved in legal

proceedings report

Gernot Winter DI

on their discontentedness

with the sen-

CMC EGWIME

tence in their respective

case while people who have taken part

in a mediation process show a high level of

satisfaction with the results they (co-)created

with the professional support of a mediator.

Ten years ago `court-annexed business

mediation` has been established at Austrian

courts and is meanwhile widely accepted.

Based on the `Austrian Mediation Act` (Ziv-

MediatG 2004) the `Austrian Association for

Court-Annexed Mediation` (VMG – vmg.or.at)

and it`s forty highly experienced and qualified

mediators are offering their professional

services to the Austrian citizens and enterprises

at Austrian courts. The success rate is

high: up to 80% mediation processes which

are led by these qualified mediators result

into fruitful and highly satisficing solutions.

Foto: Christian Helmle

The inclusion

of the following

mediation

clause in

your GTC and

contracts can

prevent from

serious aggravations

in cases CMC EGWIME

Michael Hamberger, MSc. MA.

of conflict. The

phrasing is based on mediation regulations

in Austrian Civil Law and leaves room for

amendments as required for your lawyers:

“In case of disputes arising from this

contract, also in respect of its effectiveness,

the contract parties will negotiate a conflict

resolution. In case the conflict cannot be

settled within 30 days, the contract parties

agree to attempt a mediative solution as a

next step. The acquisition of the conflict issues,

the selection of registered mediators

(according to the relevant national/international

regulations) and the further procedure

will be mutually determined. Every

contract party is free from the start to terminate

the mediation without sanctions, in

order to take further legal actions.”

Foto: Daniel Schaler

Recommended Mediation Clause for Your Contracts:

The inclusion of the following mediation clause in the

GTC and contracts, treaties, and other agreements

with partners, employees, clients, suppliers, project

partners, licensors and licensees, or for service agreements,

with residents and tenants can prevent from

serious aggravations in cases of conflict.

“In case of disputes arising from this contract, also in

respect of its effectiveness, the contract parties will negotiate

a conflict resolution. In case the conflict cannot

be settled within 30 days, the contract parties agree

to attempt a mediative solution as a next step. The acquisition

of the conflict issues, the selection of registered

mediators (according to the relevant national/

international regulations) and the further procedure

will be mutually determined. Every contract party is

free from the start to terminate the mediation without

sanctions, in order to take further legal actions.”

The phrasing is based on mediation regulations in

Austrian Civil Law, emphasises the voluntariness, and

is indicative of the willingness of your company to

negotiate solutions and to a constructive approach to

business associates. It demonstrates the emphasis on

autonomy in decisions. Furthermore, it leaves room for

amendments as required for your lawyers.

The European Business and Investment Magazine iconannual 63


Consultatio

CONSULTATIO

Die Zukunft

im Blick

Die CONSULTATIO zählt zu den führenden

Steuerberatungs- und Wirtschaftsprüfungskanzleien

Österreichs mit

Haupt sitz in Wien Floridsdorf. Die Unternehmens

tradition reicht Jahrzehnte zurück und

ist von drei wesentlichen Eigenschaften geprägt:

Wirtschaftskompetenz, Flexibilität und hohe

Beratungsqualität. Das Unternehmen ist Pionier

in vielen Beratungsfeldern und immer einen

Schritt voraus, wenn es darum geht, internationalen

Herausforderungen gerecht zu werden.

Die CONSULTATIO-Gruppe ist derzeit in

den fünf Ländern Österreich, Tschechien,

Slowakei, Ungarn und Slowenien mit über

200 Mitarbeiterinnen und Mitarbeiter aktiv

und verfügt insgesamt über zehn Büros, vier

davon allein in Ungarn. Zusätzlich ist die

CON SUL TATIO Mitglied bei NEXIA, einem

der 10 größten internationalen Netzwerke unabhängiger

Steuerberatungs- und Wirtschaftsprüfungsunternehmen,

mit Hauptsitz in London

und Partnerbüros in der ganzen Welt.

Die CONSULTATIO bietet ihren Klienten

ein umfassendes Leistungsspektrum. Steuerberatung

und Wirtschaftsprüfung sind unsere

Kernkompetenz. Hinzu kommt eine Vielzahl

weiterer Beratungsangebote und Dienstleistungen

– für Großunternehmen ebenso wie für

KMUs, Freiberufler, Kulturschaffende, öffentliche

Einrichtungen, Verbände, Vereine und Privatpersonen.

Der permanente Blick auf die unternehmerische

Zukunft unserer Klienten ist uns ein

wichtiges Anliegen. Wir behalten deshalb stets

die gesamte Unternehmensentwicklung im

Auge und passen uns den Bedürfnissen der jeweiligen

Branche exakt an.

Focus

on the Future

CONSULTATIO is considered one of the

leading tax and auditing firms in Austria.

Our tradition of excellence stretches

back several decades, and is based on

three fundamental principles: business expertise,

flexibility, and superior advice. Our company

is a pioneer in many areas of consultancy,

always a step ahead, especially when confronting

international challenges.

The CONSULTATIO Group is currently active

in five countries: Austria, the Czech and Slovak

Republics, Hungary and Slovenia, with ten

offices, four of them alone in Hungary. Additionally,

CONSULTATIO is a member of NEXIA, one

of the world's 10 largest international networks

of independent accounting firms, headquartered

in London with offices all over the world.

We at CONSULTATIO offer our clients a comprehensive

spectrum of services. Tax consulting

and auditing are our core competencies. On top

of that we offer a wide range of other specialised

consulting services - for large and small companies

alike, freelancers, artists, public entities,

NPOs, federations and individuals.

The permanent view to the business future

of our clients is an important issue for us. We

keep track of our clients' bussinesses overall

development and adapt to the particular needs

of the specific sectors.

Foto: Consultatio

64 iconannual The European Business and Investment Magazine


International Finance & Projects

Steuerreform in Österreich beschlossen

Das Steuerrecht ist eine extrem lebendige Rechtsmaterie.

Die nationalen Finanzverwaltungen passen die Steuergesetze

sehr kurzfristig an aktuelle Budgeterfordernisse an. Auch

der Kampf gegen internationalen Steuer- und Sozialversicherungsbetrug

erfordert ständige Gesetzesnovellen. Die

CONSULTATIO-BeraterInnen haben den gesamten CEE-Bereich

im Fokus und informieren ihre international tätigen

Klienten laufend über aktuelle Entwicklungen und notwendige

Anpassungen.

Österreich: 5 Milliarden Euro Steuerentlastung

Im März 2015 wurden die Eckpunkte einer Steuerreform

präsentiert. Im Vordergrund steht die Entlastung der Lohn

und Einkommensteuerpflichtigen um 5 Milliarden Euro

durch die Senkung des Eingangssteuersatzes und die Einführung

weiterer Tarifstufen.

Gute Nachrichten für innovative Unternehmen: Die Forschungsprämie

wird von 10% auf 12% erhöht, es werden

attraktivere Möglichkeiten für Crowd-Funding und Mitarbeiterbeteiligung

geschaffen.

Den größten Beitrag zur Gegenfinanzierung soll die „Bekämpfung

von Steuer- und Sozialbetrug“ leisten. Es wird zu

einschneidenden Kontrollmaßnahmen der Finanzverwaltung

kommen. Das Finanzamt erhält uneingeschränkte Einsichtsrechte

in alle Bankkonten von Unternehmern. Eine

Registrierkassenpflicht wird eingeführt.

International werden Umsatzsteuer-Karusselle, der Versandhandel,

Online-Glücksspielportale und der illegale

Handel mit Mineralölprodukten ganz gezielt ins Visier genommen.

Außerdem erhöht sich die Mehrwertsteuer auf

bestimmte Lieferungen und Leistungen (z.B. Hotelübernachtungen).

Auch die Steuer auf Immobiliengewinne (neu:

30%) und auf Kapitalerträge (neu: 27,5%) steigt. Top-Verdiener

müssen ab 2016 für Einkommensteile über 1 Million

EUR 55% Einkommensteuer zahlen.

CONSULTATIO

Karl-Waldbrunner-Platz 1

1210 Vienna – Austria

Phone: +43 1 27775-0

E-Mail: office@consultatio.at

Mag. Peter KOPP

Managing Partner, auditor and

tax accountant

Phone: +43 1 27775-252

peter.kopp@consultatio.at

Foto: Consultatio

CEE-Newsflash

Slovakia: Amendments

to several Slovak laws concerning

taxes and other

levies entered into force

2015. The government’s intent

is to increase revenues

for the budget by means

of these provisions. This

leads to higher tax burden,

especially for small and

medium sized businesses.

Hungary: In March

2015, an Electronic road

transportation control

System (EKAER) was set

in force allowing the VAT

Authority to track goods

transported in Hungary.

The purpose of the regulation

is to avoid chain

VAT fraud.

Dr. Georg SALCHER

Managing Partner,

tax accountant

Phone: +43 1 27775-232

georg.salcher@consultatio.at

Foto: Consultatio

The European Business and Investment Magazine iconannual 65


mvit

COMET:

Innovation und

Fotos: istockphoto.com

Kooperation

Innovationssysteme sind in hohem Maße von staatlich

finanzierten Förderungsinstrumenten determiniert.

In der Grundlagenforschung, bei Infrastrukturinvestitionen,

bei hohen Entwicklungsrisken

aber auch bei der extrem wichtige Kooperation zwischen

Forschung und Wirtschaft sind marktwirtschaftliche

Mechanismen allein oft nicht ausreichend

und müssen durch staatliche Anreizsysteme ergänzt

werden. In Österreich wurde das Thema der unzureichenden

Kooperation vor etwa zwanzig Jahren aufgegriffen

und man entwickelte das Instrument der

Kompetenzzentren, in denen universitäre Forschung

und Industrieforschung gemeinsam Konsortien bilden

und mit einem Mix aus öffentlicher und privater

Finanzierung an langfristigen Forschungsprojekten

arbeiten. Mittlerweile ist das Kompetenzzentrenprogramm

COMET ein international beachtetes Beispiel

für erfolgreiche Kooperationsförderung. Das in drei

Linien nach Volumen, Förderhöhe und Laufzeit differenzierte

Programm ist thematisch offen, die Zentren

haben Laufzeiten zwischen drei und zehn Jahren. Die

K2-Zentren können mit bis zu € 7,5 Mio, die K1-Zentren

mit € 2,55 Mio und die kleineren K-Projekte mit

bis zu € 0,675 Mio p.a. aus Bundes- und Ländermittel

gefördert werden. Bislang wurden 5 K2-Zentren,

26 K1-Zentren und 46 K-Projekte genehmigt. Seit 2007

wurde ein Projektvolumen von etwa € 1,5 Mrd. mit

öffentlichen Mitteln von Bund und Ländern in Höhe

von € 700 Mio gefördert.

Inhaltlich sind die Schwerpunkte auf Produktionstechnologien

mit 49%, Life Sciences mit 20%, IKT mit

15%, Mobilität mit 10% und auf Energie/natürliche

Ressourcen mit 6% verteilt. Regionale Schwerpunkte

sind die Universitätsstandorte Wien, Graz, Innsbruck

und die Industrieregionen in Oberösterreich und der

Steiermark.

66 iconannual The European Business and Investment Magazine


Innovation & Cooperation

COMET: Kompetenzzentren

5 K2-Zentren laufend

15 K1-Zentren laufend bzw. zur Förderung vorgeschlagen

[18 K1-Zentren genehmigt bzw. zur Förderung vorgeschlagen,

davon laufen 3 K1-Zentren aus (Phasing Out)]

29 K-Projekte laufend

(46 K-Projekte genehmigt, davon 17 ausgelaufen; von den

29 laufenden sind wiederum nur 26 in der Karte dargestellt –

weil das Vorgängerprojekt in Kürze auslaufen wird)

K1 SCCH

K1-MET

K-Projekt HOPL

K1 WOOD

K-Projekt Amoree

K-Projekt ADDA

K2 ACCM

K-Projekt ZPT+ K-Projekt APMT

K-Projekt DEXHELPP

K-Projekt GSG

K-Projekt OptiBioMat

K1 VRVis Center

K1 SBA

K1 FTW*

K-Projekt AEDA

K-Projekt LiTech

K-Projekt ProDSS

K-Projekt K-Licht

K-Projekt AAHM-R2P

K-Projekt VASCage

K-Projekt Textiles

K1 Oncotyrol*

K1 alpS

K-Projekt imPACts

K2 XTribology

K1 ACMIT

K1 CEST

K-Projekt PolyComp

K-Projekt JOIN K-Projekt ECO-PowerDrive-2

K1 PCCL-K1 K-Projekt ASD K-Projekt BioPersMed

K-Projekt SeCoS K-Projekt focus_sts

K2 MPPE

K-Projekt ECO-COOL K-Projekt Vision+

K-Projekt FLIPPR

K1 BIOENERGY 2020+

K1 evolaris*

K2 Mobility SVT K1 Know-Center

K1 ASSIC

K2 ACIB

K1 RCPE

K1 LEC EvoLET

K1 CBMed

Die begleitende Evaluierung zeigt deutliche positive

Effekte in der Wettbewerbsfähigkeit, der Verwertung

von Forschungsergebnissen, positive Beschäftigungs-,

Qualifizierungs- und Netzwerkeffekte; Indikatoren wie

Patente, Publikationen, Drittmittel, internationale Partner

zeichnen ebenfalls ein positives Bild, sodass in den

nächsten Jahren weitere Ausschreibungen geplant sind.

Nicht nur mit dem COMET-Programm, auch mit

einer Reihe anderer Förderungsinstrumente verfolgt

das Bundesministerium für Verkehr, Innovation

und Technologie das Ziel, die Kooperation Wissenschaft-Wirtschaft

zu intensivieren, dies vor allem

mit entsprechendenr Programmgestaltung zB. im

Headquarter-Programm bzw. mit zusätzlichen Prämien

für kooperative Projekte. Unabhängig, ob es sich um

Themenoffene Programme oder thematische Programme

handelt, der Kooperationsaspekt ist wesentlich für

die Förderungsentscheidung bzw. Förderungshöhe.

Stand: 10.07. 2014 Quelle: FFG Förderstatistik

Daten: Österreichische Forschungsförderungsgesellschaft

COMET: Verteilung nach Schwerpunkten:

Energie/natürliche

Ressourcen

6%

Mobilität

10%

IKT

15%

Life Sciences

20%

Produktionstechnologien

49%

The European Business and Investment Magazine iconannual 67


Central European Initiative

Central European Initiative:

26 years

Immediately after the fall of the Berlin wall in

1989, Italy, Austria, Hungary and the former

Yugoslavia established – what is known today

– the Central European Initiative (CEI). Since its

inception, the CEI has taken root, grown and

finally blossomed into the largest and oldest

regional intergovernmental forum, committed

to supporting European integration through

cooperation among its Member States and the

European Union (EU).

Currently counting eighteen Member States 1 , the

CEI has become a recognised promoter of EU/non-

EU-country partnership and regional cooperation,

assessing what can be achieved when countries

make efforts to implement internationally agreed

frameworks.

The CEI strategic objectives, outlined in the CEI Plan

of Action 2014-2016, will ever more focus on supporting

its Member States on their path towards European integration;

promoting the alignment of the CEI Member

States to EU standards; implementing small and medium-sized

projects and converting constructive ideas

into innovative results. In order to offer a solid contribution

to European integration the CEI combines political

dialogue (multilateral diplomacy) and project management,

both as donor and recipient, while also bridging

European macro-regions. Through its project-oriented

working method, the CEI is also a flexible basis for regional

cooperation of its Western Balkan countries and

the three Eastern Partners (Belarus, Moldova and Ukraine).

The CEI is paying special attention to its non-

EU Member States’ need for capacity building through

know-how transfer and exchange of experience with its

EU countries, thus also providing sound evidence of the

permanent validity of its mission in these difficult times

of political turbulence and economic crisis.

Its unique geographical position makes the CEI the

only regional international organisation connecting the

Baltic, the Danube, the Adriatic-Ionian, the Black Sea

and the Alpine regions. It is the only organisation providing

a peer-to-peer environment for bridging experience

and synergising the new added values of the macro-regional

approach to the complexity of transnational governance

and programming.

1

CEI Member States and accession date: Albania (1996), Austria (1989), Belarus (1996), Bosnia and Herzegovina (1992), Bulgaria (1996), Croatia (1992), Czech Republic (1993), Hungary (1989), Italy (1989),

Macedonia (1993), Moldova (1996), Montenegro (2006), Poland (1991), Romania (1996), Serbia (2000), Slovakia (1993), Slovenia (1992), Ukraine (1996)

68 iconannual The European Business and Investment Magazine


Innovation & Cooperation

Foto: CEI

1 st MEETING of CEI National Coordinators –

CNC, Budapest, 22 Jan. 2013

Foto: Giovanni Montenero

MEETING of the CEI Ministers of Foreign

Affairs, Trieste, 13 June 2012

Funds, Instruments & Figures:

strategic approach to regional cooperation

The CEI is a well-functioning intergovernmental machinery,

our strong operational character and project-oriented

approach, our manifold activities in various areas

and initiatives to create a good business environment as

well as our investment in a knowledge-based economy

have served and are going to continue serving to increase

the economic, social and territorial cohesion within

our regional scope. In order to meet the strategic objectives

for the benefit of its Member States, the CEI makes

use of a variety of Funds and Instruments covering ten

main areas of cooperation:

Our 20-plus-year partnership with the European

Bank for Reconstruction and Development (EBRD) is a

real success-story in this regard, significantly contributing

to strengthening CEI’s project-oriented dimension.

The CEI Fund at the EBRD, towards which the Italian

Government has solely made a total contribution of

€38.5 million, mainly provides grant-type assistance

for specific components of Technical Cooperation (TC)

projects. Since its inception in 1992, the Fund has provided

more than €23 million for funding more than 130

TC assignments, mobilising €4.8 billion of international

investments in the countries of operations. For one euro

spent on CEI Technical Cooperation, €215 were invested

by the EBRD, other IFIs and clients.

Since 2004, the CEI Fund at the EBRD has also contributed

a total of more than €2.1 million to the Know-How

Exchange Programme (KEP) supporting 75 projects. >>

The European Business and Investment Magazine iconannual 69


Central European Initiative

MINISTERS for Foreign Affairs Meeting,

Vienna, 3 June 2014

G. Hrebicek, M. Westfaelt

Foto: CEI

Foto: Mahmoud Ashraf

As of 2007 the KEP has also been financed by Austria

through an agreement with the Austrian Development

Agency (ADA): it has so far committed around €730.000

for 26 projects. Poland has also contributed with €50.000

to projects co-financed together with Italy.

The list of instruments for institutional and socio-economic

development continues with our support

to small projects such as seminars, workshops, conferences,

trainings, etc. bringing together the peoples of

the region through the CEI Cooperation Fund, to which

all Member States contribute. 879 events and activities

in various areas of interest have been co-financed so far

with more than €8 million out of this fund.

To achieve the objectives outlined in its multi-annual

Plan of Action, the CEI is also promoting

high-quality, result-oriented projects by participating

in EU-funded programmes. We are proud of our

records: 29 EU-funded projects since 2004, 23 implemented,

6 under implementation, where the CEI operates

both as Lead Partner and as a reliable, effective

partner in key sectors of transnational cooperation, e.g.

transport, science and innovation, renewable energy,

cultural heritage, capacity building. This operational

participation in the implementation of the EU policies

is also the mainstream of our concrete ties with the

European Commission as mandated by our Foreign Ministers.

The CEI Science and Technology Network and relations

with universities are also proven effective tools

for promoting regional cooperation in the academic

and scientific fields. The contacts established over the

years with renowned universities and Centres of Excellence

of the entire region are contributing to fostering

mobility of scientists, professors and graduate and

post-graduate students as well as to the development of

tangible programes and projects. Through these exchanges

the CEI has given its contribution to the development

of a strong knowledge-based society, which is one

of the main objectives of Horizon 2020.

This CEI expertise in the implementation of transnational

projects is also very important in view of pursuing

the goals of the EU macro-regional strategies and

70 iconannual The European Business and Investment Magazine


Innovation & Cooperation

of the Eastern Partnership, where most of our countries

are included. We are active in the EU Strategy for the

Danube Region (EUSDR), we are preparing to contribute

to the EU Strategy for the Adriatic - Ionian Macro-Region

(EUSAIR) and to the future strategy for the Alpine

Region (EUSALP), where we have just revitalised our

collaboration with the Council of Baltic Sea States.

All macro-regional strategies have a role to play for

the benefit of CEI non EU Member States. Bringing them

closer to the European Union in a very consistent way to

reach the strategic goal driving our activity. In order to

facilitate macro-regional experience and opportunity

sharing among CEI members, which are not part of this

dimension, we also envisage the delivery of specific initiatives

as already stated above. We aim at leading applicants

and beneficiaries of CEI programmes to a higher

level of consistency with the respective regional priorities;

we wish to set the backbone for the mobilisation

of relevant stakeholders in our Member States – be they

public authorities or non-governmental organisations –

for the establishment of sound partnerships aimed at

elaborating new projects.

Foto: CEI

CEI SUMMIT “25 Years

of CEI and Future Vision”,

Vienna, 24 November

Foto: CEI

1ST CNC under

Macedonian CEI Presidency 2015

The European Business and Investment Magazine iconannual 71


Novomatic

Innovative

Technology

Made in

Austria

Foto: Novomatic

Growing success

The NOVOMATIC Group is one of the biggest producers

and operators of gaming technologies and one of the largest

integrated gaming companies in the world.

With a turnover of more than Euro 3.8 billion in 2014

the NOVOMATIC Group is one of the largest integrated

conglomerates of the international gaming industry.

Founded by entrepreneur Prof. Johann F. Graf, the Group

has locations in 50 countries and exports high-tech electronic

gaming equipment to 80 countries. NOVOMATIC

operates over 232,000 gaming machines in more than

1,500 Group operations such as casinos and electronic

casinos and via rental concepts. The company offers its

products and operations only in well regulated markets

with precise regulatory frameworks.

NOVOMATIC’s strong casino-related competencies

The NOVOMATIC Group’s activities in the area of casinos

(i.e. gaming facilities in which not only electronic

games, but also live games such as roulette with a

croupier or card and dice games are offered) include

the operation of establishments ranging from the highest-revenue

casino in Germany (Spielbank Berlin) to

one of the most profitable casinos in Switzerland. With

ACE Casino Holding AG as part of NOVOMATIC, the

Group also owns the casino group with the highest revenues

in Switzerland: the three casinos in Mendrisio,

Locarno and Bad Ragaz, which have been operated by

NOVOMATIC since 2003, not only achieve the highest

gross gaming revenues among all operators, but also pay

the highest taxes to the individual cantons.

In 2013, it was once again possible to strengthen

the NOVOMATIC Group’s casino competencies considerably.

In Macedonia just across the border from Greece,

for example, the Casino FlaminGO was acquired.

Further acquisitions during the past years were the

Casino ADMIRAL Gibraltar as well as the Casino FlaminGO

in Macedonia. Among others the NOVOMATIC

Group also runs comprehensive casino offerings with

live games in the Czech Republic. The flagship is the

Casino ADMRIAL Colosseum in Hatě .

Group operations worldwide

Among NOVOMATIC operations are the most profitable

German (Berlin) and Czech (Prague) casinos as well

as one of the most profitable casinos in Switzerland

(Mendrisio). The Group subsidiary ADMIRAL Sportwetten

GmbH is the largest sportsbetting provider in

Austria with 200 sportsbetting outlets.

The Group subsidiary Greentube Internet Entertainment

Solutions GmbH is the leading full service provider

in the online gaming and entertainment market

segment and a pioneer in the development and provi-

72 iconannual The European Business and Investment Magazine


Innovation & Cooperation

Foto: shm

Winning

Technology

INNOVATIVE R&D,

MADE IN AUSTRIA

The triple Formula-1 World Champion

Niki Lauda is the NOVOMATIC

brand ambassador.

“I am very pleased that NOVOMATIC

chose me for their new brand

ambassador. It is no coincidence

that the words ‘Winning Technology’

are right next to the company logo

on the cap. NOVOMATIC is a leading

international Group that has grown

from its base in Austria to become

a global player.”

sion of state-of-the-art gaming solutions. In addition to

the headquarters in Gumpoldskirchen, Lower Austria,

the Group holds production facilities and Research and

Development centres in Germany, Great Britain, the

Czech Republic, Hungary and Poland. NOVOMATIC

employs about 22,000 staff worldwide and around

3,000 employees in Austria.

Leadership through Innovation

The heart of NOVOMATIC‘s success story has always

been the Group‘s unique innovative force. That is why

the Research & Development department has a prominent

position within the Group. Competitive advantages

such as the duality as both producer and operator as

well as the international Group network of Re search &

Development centres are constantly extended.

NOVOMATIC focuses on promising technologies such

as server-based/downloadable gaming as well as online,

social and mobile gaming.

19 technology centres in ten countries deal mainly

with software development and programming.

NOVOMATIC also fosters close cooperation with

leading technical universities in these countries.

This strategy pays off across the whole Group:

NOVOMATIC currently has more than 3,250 intellectual

property rights, such as patents, registered trade-

marks and designs. This makes the Group well equipped

for the future.

Consistent investments in research and development,

an eagerness to do pioneer work, a keen sense of

trends and a total commitment to quality have made

NOVOMATIC Group a major player of the international

gaming industry.

RESPONSIBLE GAMING

Increasingly important, next to creative gaming

ideas and technological innovations in operations,

is also the basic concept of responsible

gaming. NOVOMATIC has developed one of the

most modern concepts for the prevention of

pathological gaming in Europe and is proud of

having developed and implemented an unique

and innovative access control system for gaming

operations that guarantees maximum protection

of minors and pathological gamblers.

www.novomatic.com/responsible-gaming

The European Business and Investment Magazine iconannual 73


Creativity and reliability: These are two qualities

that make our cutting edge technology

one of the nation’s most successful exports.

As a major player in the gaming, sports betting

and lottery industry, we know that high-tech

products from Austria have established an impeccable

reputation and allow us to continue to

create our winning technology on a daily basis.

”We develop great entertainment

for our customers in more than

80 countries worldwide.“

www.novomatic.com


Wir können mehr

als Sie vielleicht denken!

✔ Synthesa: Betriebsgebäude &

Schulungszentrum,

Nutzfläche 1.900 m 2 , Vortragssaal für

100 Personen, 15 Wochen Montage

✔ Passivhaushotel

✔ 1.064 m 2 Nettogrundrissfläche

✔ Schlüsselfertig in 5 Monaten

... und das

✓ schnell

✓ hochwertig

✓ energiesparend

✓ aus einer Hand

✓ mit einem Fixpreis

✓ zu einem fixen

Termin

✓ professionell

✓ individuell

und vor allem

mit Leidenschaft

...mehr als eine Marke

✔ Werhan: Verkaufs- und

Bürogebäude, 600 m 2 Nutzfläche

www.elkbuildingsystems.com


Elk

Innovation & Cooperation

ELK

2014 wurden in Spielberg, nahe der

Rennstrecke das Hotel Spielberg

mit 92 Betten und einer Nutzfläche

von knapp 1.500 m 2 fertiggestellt,

in Gumpoldskirchen der Gasthof

Keller mit 64 Betten und einer Nutzfläche

von knapp 1.000 m 2 realifestigt

Marktposition in

Wohn− und Objektbau

info@elkbuildingsystems.com

www.elkbuildingsystems.com

Das österreichische Traditionsunternehmen

ELK, führender

Anbieter im Fertighausbau,

ist seit Jahren erfolgreicher

Global-Player im Wohn- und Objektbau.

Die langjährige Vorreiterrolle

und Erfahrung von ELK, das umfassende

technische Know-how und

die vielen Vorteile der Fertigbauweise

überzeugen immer mehr Bauträger

und internationale Developer.

„Im Geschäftsbereich B2B erzielen

wir jedes Jahr Zuwächse“, freut sich

Erich Weichselbaum, CEO der ELK

Holding. „Auch im Jahr 2015 sind

einige sehr interessante Projekte geplant.“

Verantwortlich für den Geschäftsbereich

B2B/Mehrgeschossiger, großvolumiger

Wohnbau/Objektbau/

Kommunalbau/Hotelbau ist die

100%-Tochter „ELK Building Systems“.

Jüngstes Projekt in Österreich

ist das Betriebsgebäude und Schulungszentrum

für die Firma Synthesa.

Für diese hat ELK einen zweiteiligen

Gebäudekomplex mit 1.900 m 2

Nutzfläche realisiert, mit Büros,

Ausstellungsfläche, Empfangsbereich

und einem Vortragssaal für

100 Personen.

Auch im Hotelbau ist

ELK höchst erfolgreich,

seit 2006 wurden 22

Nächtigungsbetriebe

von ELK gebaut.

siert. Noch in diesem Jahr werden

fünf ELK Motels gebaut, je zwei in

Deutschland und Österreich, eines

in der Schweiz.

Selbstverständlich ist ELK nicht

nur in den D.A.CH.-Märkten, sondern

in ganz Europa vertreten.

Wichtigstes Exportland ist dabei

Großbritannien. Hier wurden in

den vergangenen Jahren zahlreiche

Großprojekte gebaut, etwa eine

Studentenwohnanlage in der englischen

Universitätsstadt Oxford. Für

die viergeschossige Wohnanlage,

die in zwei Gebäuden Wohnraum

für 190 Bewohner ermöglicht, liefert

Erich Weichselbaum beeindruckende

Zahlen. „Für das gesamte Projekt

wurden insgesamt 785 Stück Fertigwände

produziert. Dies entspricht

einer Wandfläche von rund 8.300 m 2

und einer Nettogrundfläche von insgesamt

6.000 m 2 . Die Montage dauerte

nur acht Wochen“.

The European Business and Investment Magazine iconannual 77


Monitoring systems

for user-friendly short and long-term measurements

HBM offers a complete solution for your measurement task.

For choosing and installing the individual measurement technology components or for planning and starting up the measurement

setup, including suitable training – HBM is your partner.

Measurement signal conditioning with QuantumX

Transducers

■ Optical measuring chains

■ Displacement, strain, crack width ■ Stand-alone data recording

■ Oscillation, acceleration


■ Temperature, humidity

■ Can be used in stationary or mobile applications

■ Analog current / voltage sensors

■ Digital inputs / outputs

■ Pulse counters

■ Optical sensors

Scalable as a group of devices, allows for flexible setup and works synchronously

■ Offers high measurement quality by compensating for line lengths and interference

frequencies as well as high EMC stability and cyclical auto-adjustment.

Further information:

www.hbm.com/civil-engineering

HBM Test and Measurement ■ Tel. + 43 1 865 8441-0 ■ info@at.hbm.com ■ www.hbm.at


Bezahlte Anzeige

Wiener Tochtertag

Das „MINT“- GEN –

Erbgut oder gesellschaftliches Phänomen?

„Mädchen schätzen sich nicht so gut in Mathematik,

selbst wenn ihre Leistungen genauso gut sind wie die

der Jungs. Diese falsche Bescheidenheit der Mädchen

hat also nichts mit ihrem Können sondern mit gesellschaftlichen

Rollenbildern zu tun. Dabei seien Eltern

und Schulen, aber auch die Arbeitgeber gefragt die Mädchen

zu motivieren und ihr Interesse an Mathematik

und Technik zu fördern“, zeigt die jüngste OECD-Studie.

Der Bericht zeige auch, dass vor allem in Mathematik

und den naturwissenschaftlichen Fächern die Art

der Präsentation der Inhalte Geschlechterunterschiede

hervorrufen könne. In der Aus- und Weiterbildung der

Lehrer soll weiter verstärkt dafür sensibilisiert werden,

das eigene Verhalten im Unterricht zu hinterfragen und

der Übertragung von Geschlechterstereotypen gezielt

entgegenzuwirken, heißt es.

Die Idee des Töchtertags stammt aus den USA. Der

jährliche Aktionstag „Take Your Daughters to Work-

Day“ wurde in den 90er Jahren eigeführt mit dem Ziel,

Mädchen Einblicke in Arbeitsbereiche zu ermöglichen,

in denen bisher nur wenige Frauen tätig sind.

Wiener Töchtertag in Zahlen 2002 – 2014

„Seit der Einführung des Töchtertages auf Initiative der

Stadt Wien und Siemens im Jahr 2002, haben rund 31.000

Mädchen und rund 600 Unternehmen teilgenommen.“

Der Töchtertag gibt Mädchen zwischen 11 und 16

Jahren, die in Wien zur Schule gehen, die Möglichkeit,

einen Tag lang in die Berufswelt hinein zu schnuppern.

Im Mittelpunkt stehen Wiener Firmen, in denen technische,

handwerkliche oder naturwissenschaftliche Berufe

ausgeübt werden. Die jungen Damen können entweder

ihre Eltern in die Arbeit begleiten, oder eine Firma

auf www.toechtertag.at auswählen.

Die Mädchen verbringen einen Tag im Unternehmen,

um technisch-handwerkliche Fähigkeiten auszuprobieren

und einen Einblick in den Arbeitsalltag erhalten.

Ziel dieser eintägigen Auseinandersetzung mit technisch-handwerklichen

Tätigkeiten ist es, das Interesse

der Mädchen für Ausbildungen und Berufe mit Technik-

und Technologiebezug zu wecken.

Fotos: Stadt Wien

WIENER TÖCHTERTAG * 23. APRIL 2015

Die Teilnahme am Töchtertag ist kostenlos. Die Anmeldung erfolgt

online, indem die Interessentinnen ein Anmeldeformular ausfüllen

und sich ein Unternehmen aussuchen. Firmen, die am Töchtertag

teilnehmen möchten, können sich auf www.toechtertag.at

anmelden.

www.toechtertag.at

Besuchen Sie uns auch auf facebook.com/WienerToechtertag

The European Business and Investment Magazine iconannual 79


guo Business Development Consult

Innovation & Entrepreneurship for

Sustainable

Energy

Challenges

and

Opportunities for SMEs

Sustainable energy is still a very vulnerable, imprecise

term today – in times of climate change driven

by atmospheric carbon stock build-up and lavish

excessive use of non-renewable or secondary

resources and wasteful land-use, idling of human capital,

plant-equipment & property, sustainability should

become a ratable standard, using:

• measurable carbon efficiency

• quantifiable resource intensity weighted energy efficiency

supported by re-usage ratio of secondary use

• disclosure of utilization factors for employed capital

(brainware & software as well as hardware)

• subsidy-free competitiveness at arms’ length market

prices

Entrepreneurial initiatives able to generate added value

in forms of secured future free cash flow surpluses by

outperforming existing practices, however only can

become innovations if project development & 1st time

implementation of new solutions can find development

expenditure [DEVEX] financing. Although innovations

are qualitative growth drivers for any economy, finance

is generally available only for construction of approved

plant expenditures [CAPEX].

The energy sector will see changes through the next

two decades, demanding new combinations of existing

technologies and intelligent business models that are

more customer centric = prosumer. We will see galloping

demands in sensors, smart energy and resource efficient

products, batteries, decentralizing lateral/circular

utility markets allowing to grow or even move along

with demand, local neighborhood smart citizens’ communication

platforms, shared electric vehicle use replacing

2nd car ownership,

etc. Today’s market leaders

will have to defend

and further grow market

shares by attracting

customers beyond the

borders of their existing

linear/vertical markets

by campaigning for new

prosumers in interface

sectors opening and

challenging to be “first

to occupy”.

Most of the things

cited are already among

us – just sparsely spread

and not yet linked to the

extent. Question ”Who’ll

pay”? – Aren’t it always

the market consumers

who have to pay for

every thing!

Stefan Petters

Managing Director

guo Business

Development Consult

Foto: guo

80 iconannual The European Business and Investment Magazine


Infrastructure, Transport & Energy

EXAMPLE FOR

QUALITATIVE

GROWTH

Economica Institute for

Economic Research

• Innovations for sustainable energy – eventually pay

for themselves, as seen in California

• Soaring “green bond” emissions move large corporations’

sustainability responsibility and transparency

for use of funds into the top criteria for future access

to corporate finance!

• So large corporations’ fastest opportunity to increase

market shares will be qualitative growth quickened

by SME innovators’ entrepreneur spirit through

SME-DEVEX sponsoring.

Sustainable energy requires high capital expenditure to

be spent, against low operating expenses for a long term

(low risk) cash-flow. So far lack of DEVEX-sponsors left

many new jobs uncreated & atmospheric carbon stock

levels rising, in spite of many feasibility-proven potential

innovations. But image-brand corporate bond issuers

will increasingly need to provide foresight into their

sustainability project pipelines to be “liked by their prosumers”

and “credible for their investors”.

So companies who want to

own market shares will have

to use their funding in

prosumers’ best interests –

support smart citizens; fuel

job-creation; increase

livability for all livelihood!

Thank you to iconvienna, affiliated with the European

Brand Institute to catalyze mutual interests between

image-brand corporate stakeholders and innovative

SME entrepreneurs by building a platform for contacts

to evolve into contracts at its annual event at the Austrian

Federal Economic Chamber.

The European Business and Investment Magazine iconannual 81


Schneller ankommen – und was

mach’ma mit der gewonnenen Zeit?

Ganz sicher nicht motzen!

Die ÖBB bauen aus – Österreich wird schneller und umweltfreundlicher

Investitionen in die Bahn bringen allen was: 6.500 Züge schonen täglich unsere Umwelt.Immer mehr

Menschen – in ganz Österreich – nutzen die Vorteile der Bahn. Moderne Bahnhöfe und Strecken werden gebaut.

130 km Hochleistungsstrecke sind seit 2012 fertiggestellt, damit Sie schneller ankommen.

Hochleistungsstrecken

Meilensteine Bahnhofsoffensive

Auf in die Zukunft !

2012

Wien –

St. Pölten und

Unterinntal

2013

Wels –

Attnang

Puchheim

2014

Salzburg,

Attnang Puchheim,

Wien Hauptbahnhof

2015

Graz;

Vollinbetriebnahme

Wien Hauptbahnhof

2016

Teileröffnung

Güterzentrum

Wien Süd

2025

Fertigstellung

Neue

Südstrecke

Alle Infos unter oebb.at/zukunftbahn


OBB

Infrastructure, Transport & Energy

Via

CORRIDORS

to more competitive

railway in Europe!

The European Commission relies

very much on the further

development of the railway by

defining quite ambitious objectives.

More competitive railway

should also help to achieve the employment

and environmental goals

by moving the trucks to the tracks.

Even holding the current rail market

share with the expected growth of

the overall transport volumes needs

considerable infrastructure investments

in the multimodal TEN-T core

network corridors. But investments

alone are of course not enough to

make railway more competitive and

increase its market share. An extensive

harmonisation of operational

and commercial rules would significantly

improve performance and

make borders invisible for clients.

A common traffic and price policy

considering external costs is also absolutely

essential.

To deal with all those important

issues a concept of the Rail Freight

Corridor (RFC) was defined in an

EU Regulation as a “backbone” of

the TEN-T core network. The RFC

organisation consists of an Executive

Board with the representatives

of Transport Ministries; a Management

Board representing the Railway

Infrastructure Managers; a

Corridor-OneStopShop (C-OSS) as a

single contact point for the Railway

Undertakings and Advisory Groups

of which the members are Railway

Undertakings as well as Terminals

and Ports Managers. Thus, such an

organisation envisages close cooperation

between all players in the rail

freight chain. Furthermore, a good

connection to the multimodal terminals

and ports allows a complementarity

and synergies between

different transport modes.

Of the nine RFCs

in Europe, four go

through Austria.

So it is quite obvious that having

four different regimes in one country

is simply not practicable – that

again leads to a great need for harmonisation

between all RFCs. Therefore

we are already speaking about

the RFC network. And this exactly

is the strategy of the European Commission:

to start with the corridors

first in order to achieve full harmonisation

of the whole rail network.

One of the most important corridors

for Austria as well as for Europe

is the Baltic-Adriatic RFC 5, which

will go into operation in November

this year. Its route connects Italian

industrial areas and Adria ports to

the powerful industrialised areas

of Poland, Slovakia and Czech Republic.

The connection to Poland’s

ports in the North links those eastern

European industrial centres to

the Scandinavian countries as well

as to the world trade flows of Asia,

Africa and America. Furthermore, a

significant shift of shipping to Adria

ports is expected over the next few

years and therefore the hinterland

connection provided by RFC5 will

become increasingly important.

Thus, RFC5 will serve as an infrastructure

backbone and will support

the growing together of the connected

economies.

For Poland, Slovakia and Czech

Republic strong economic growth

leads to a rapid increase in freight

demand. Especially in the last five

to ten years, this growth was very

much covered by road transportation.

Rail infrastructure investments

and strengthening efficiency of rail

freight operation through introducing

Rail Freight Corridors will enable

growth of rail freight traffic!

MMag. Diana Gasanova

Chair of Management Board RFC 5

ÖBB Infrastruktur AG

The European Business and Investment Magazine iconannual 83


OBB

OBB−

Foto: ÖBB

Infrastruktur:

Osterreich steht auf Grund seiner zentralen Lage –

im Herzen eines immer komplexer werdenden

Europas – auch im Bereich der Eisenbahninfrastruktur

vor großen Herausforderungen. Als

Drehscheibe zwischen Ost und West sowie Nord und

Süd nimmt die ÖBB-Infrastruktur die Verantwortung

als Verkehrsträger der Gegenwart, aber auch der Zukunft

wahr. Mit den folgenden Maßnahmen sichern wir

uns eine proaktive Rolle in den Infrastruktur- und Mobilitätsentscheidungen:

Die ÖBB-Infrastruktur AG investiert – im Auftrag

des Bundes – rund zwei Milliarden Euro pro Jahr in den

Ausbau und die Erneuerung der Schieneninfrastruktur.

Die strategische Grundlage dafür liefert uns das

„Zielnetz 2025+“, welches ein klares, strategisches Konzept

darstellt, das die Bahn für das wachsende Verkehrsaufkommen

fit machen soll. So wird eine Verlagerung

des Güterverkehrs von der Straße auf die Schiene überhaupt

erst möglich gemacht, ebenso wie die Einführung

des Taktverkehres im Personenverkehr nach Schweizer

Modell. Durch diese durchgängige und umfassende

Strategie wird gewährleistet, dass Österreich perfekt in

die internationalen Bahnachsen eingebunden ist. Sie beinhaltet

neben der laufenden Sanierung des Bestandes

u.a. auch große Ausbauprojekte insbesondere entlang

der Weststrecke, der Südstrecke und der Brennerachse.

Wir stehen aber auch zu unserer Verantwortung

gegenüber der Umwelt: Um für die nächsten Generationen

die hohe Lebensqualität beibehalten zu können,

muss es ein Umdenken bei den vorherrschenden Mobilitätsformen

geben. Es ist eine Tatsache, dass der Sektor

Verkehr in Österreich einer der Hauptverursacher von

CO 2

-Emissionen ist, vor allem der Straßenverkehr. Immer

mehr Menschen entscheiden sich für die Bahn und

sind damit sicherer und umweltfreundlicher unterwegs

als mit dem Pkw. Und sie gewinnen Zeit für sich selbst,

was gerade in immer hektischer werdenden Zeiten sehr

wertvoll ist.

Neben dem umweltpolitischen Aspekt ist auch der

volkswirtschaftliche Nutzen der getätigten Investitionen

beachtlich. Die direkten Effekte drücken sich in

Beschäftigung – auch und speziell in der Jugendbeschäftigung

– aus. Die indirekten Effekte sind die spürbare

Belebung der österreichischen Wirtschaft und die

positiven Auswirkungen exzellenter Infrastrukturen

auf die Attraktivität des Standortes Österreich. Nicht

vergessen sollten wir die Rückflüsse in die Staatskasse

in Form von Steuern und Sozialabgaben. Die Bahn-Industrie

in Österreich ist ein wesentlicher Wirtschaftsfaktor

mit einer stolzen Exportquote von 71% und noch

stolzeren 200% Wertschöpfung – weltweit sind wir an

3. Stelle!

Am Beispiel der Investitionen in den Ausbau der

Südstrecke lassen sich die Effekte gut verdeutlichen:

So entspricht eine Investition in Höhe von 6 Milliarden

Euro einer gesamten Wertschöpfung in Höhe von 15

Milliarden Euro (Bauphase inkl. 30-jährige Betriebsphase).

Davon machen alleine die steuerlichen Rückflüsse

rund 5,3 Milliarden Euro aus. In diesem Zeitraum werden

auch knapp 20.000 neue Arbeitsplätze geschaffen.

84 iconannual The European Business and Investment Magazine


Infrastructure, Transport & Energy

Wir planen und bauen heute

die Bahninfrastruktur fur die

Kunden von morgen

Häufig unterschätzt, ist die

Bahn in Wahrheit eine der wichtigsten

Wirtschaftslokomotiven

Österreichs. Und zu gleich ein

wesentlicher Teil unserer beneidenswerten

Lebensqualität.

Zu unseren Investitionen gehören auch zahlreiche

Maßnahmen an der Schnittstelle Straße/Schiene – für

modernste Bahnhöfe und Güterterminals. So können

wir z.B. durch den Bau von Kundenparkplätzen und

die Errichtung moderner und komfortabler Bahnhöfe,

das Bahnfahren für unsere Kunden noch attraktiver

machen. Österreichweit verantworten wir rund 1.100

Bahnhöfen und Haltestellen, die zu regionalen Mobilitätszentren

werden. Insgesamt modernisiert die

ÖBB-Infrastruktur AG bis zum Jahr 2025 mehr als 270

dieser Bahnhöfe und Haltestellen in ganz Österreich

und deckt damit die Bedürfnisse von 90% der Bahnkunden

ab.

Wozu das alles? Wir wollen möglichst viele Menschen

für die Bahn begeistern. Unsere Kunden schätzen

all unsere Maßnahmen, denn lt. aktueller Karmasin-Umfrage

ist die Kundenzufriedenheit im Vergleich

zum Vorjahr gestiegen. (Quelle: Karmasin Motivforschung)

Durch die neu eröffneten Bahnhof-Highlights „Wien

Hauptbahnhof“ und „Salzburg Hauptbahnhof“ kann

man einen Blick in die Zukunft des technisch Machbaren,

in die Knotenpunkte der Mobilität von morgen,

erhalten. Doch das ist erst der Anfang – für uns und für

die nächsten Generationen.

Foto: Stephan Huger

Ing. Mag. (FH) Andreas Matthä

Vorstandsdirektor ÖBB Infrastruktur AG

The European Business and Investment Magazine iconannual 85


HAUPT

SHOPPING

HOF

90 Shops in

einem Zug genießen.

Der neue Wiener Hauptbahnhof bietet mehr Service für Fahrgäste.

Auf 20.000 m 2 ermöglichen 90 Shops, ein Frischemarkt,

Textilläden, Bäckereien und Cafés Weltstadtshopping und

Reisen unter einem Rautendach.

hauptbahnhof-wien.at


OBB

Infrastructure, Transport & Energy

RAILPOWER

BOX

The energy metering system

for the railway of the future.

The Railpower box is the leading energy metering

system in Europe and enables environmentally

friendly Energy Management through clear,

minute by minute calculation of locomotive

electricity demand. The specially developed user

interface, the railpower client, gives improved

and faster called-up of information by the user.

The railpower client is a web application that

allows data collected from the railpower box to

be readily visualized.

OBB-Infrastruktur AG has developed the railpower

box as an electrical energy metering system for

traction vehicles that captures energy consumption

per train and country in real-time. With the

railpower box, energy and location data for international

rail traffic is combined and stored in a central database.

The recorded data is used for current electricity billing for

trains both in Austria and in other countries, including

payment settlement with other infrastructure operators.

ÖBB-Infrastruktur AG makes this data available to

other infrastructure managers based on international standards.

In addition, the railpower box has been designed

and configured for future development to meet all current

and planned international guidelines, according to UIC

Leaflet 930, from CENELEC TCX9 WG11 to EN 50463.

National requirements, such as the measurement

and calibration act and the regulation of individual

infrastructure operators, have also been taken into account

with the railpower box. Moreover the railpower

box is certified by a notified body and approved throughout

Europe.

Because transparency matters

The railpower box enables transparency and cost savings

compared to conventional flat rate billing, due to

the fully automatic detection of the exact track electricity

consumption by train and by country. The information

is always available online via the internet through

the railpower client user-interface application. Among

other data, a representation of the load profile, and total

consumption etc. is available. Furthermore, data can be

downloaded in different formats and as a representation

of spatial data via Google Earth.

The capture of the actual consumption by each traction

unit and by each country is enabled through GPS.

Using the data gathered, energy evaluation and management

decisions can be carried out. Billing payment, on

the basis of logged data, is made in different countries,

with return feed-in to the grid also being taken into account.

Border crossings are recorded using GPS, allowing

consumption to be allocated by country or region.

Energy metering by means of the railpower box meets

all international requirements. >>

The European Business and Investment Magazine iconannual 87


OBB

The principle of remote

meter reading

Once the railpower box is installed

on the locomotive, independent

transmission of data (including spatial

data) is conducted via GPRS to

a server of ÖBB-Infrastruktur AG.

The data are read in 1-minute intervals

in the Energy Data Warehouse

(EDW) and allocated by country or

region using GPS coordinates. Data

is displayed in the EDW and the

web portal for the railpower client

user interface.

Main components of the

railpower box

The railpower box consists of a

combined antenna (GPS / GPRS),

an intelligent modem, an EMH (AC)

or LEM-meter (AC / DC), a DC/DC

converter, and a GPS receiver. Power

is supplied by 110 V or 24 V using

the locomotive power supply. The

standard unit dimensions are 500 x

400 x 150 mm, but customized sizes

may be possible on request.

The built-in meter (LEM or

EMH) records values every minute,

in both directions, for drawn down

(kWh+, kWh-) and feed-in power

(kvarh+ kvarh-). The combination

antenna (GPS) records values for

location data (longitude, latitude,

speed, frequency, LEM meter) at

1-minute intervals. The modem and

antenna combination (GPRS) save

captured data and transmit them to

a server of ÖBB-Infrastruktur AG.

Meter reading with the railpower

box allows for substantial cost

transparency compared with a

replacement value calculation, due

to the automated minute by minute

collection and billing of energy demand

in real time.

As a result it forms the ideal

basis for environmentally friendly

energy management. Railway

ÖBB RAILPOWER BOX

transport and infrastructure companies,

locomotive manufacturers,

fleet managers and leasing companies

across Europe have reacted

very positively to the benefits of the

railpower box. Current customers

include: ÖBB-Personenverkehr AG,

Rail Cargo Romania, Rail Cargo

Austria, Rail Cargo Hungaria, BLS

Cargo, CaptrainHV LE, Wiener Lokalbahnen

Cargo, MAV TRAKCIO,

SLB, Westbahn, LTE, RTS, STLB.

But also manufacturers and railway

leasing companies are already

equipted with the railpower box:

Bombarider Transportation GmbH,

Mitsui Rail Capital Europe, European

Leasing Locomotive (ELL) as

well as Siemens AG.

A story of success

throughout Europe

• Transparent data availabale

24/7

• Rental or purchase options

• Can be used on new or existing

locomotives

• Autonomous system – can be

customised for specific needs

• Exact country and minute by

minute data

• Includes service package with

test box

• Internet application in English,

German and all Eastern European

languages

88 iconannual The European Business and Investment Magazine


präsentiert

Das regionale Fernsehmagazin

Fr. 20.00 Uhr, Sa., So. 10.00 Uhr

Mehr Reichweite in Rot-Weiß-Rot.


ÖsterreichBlick wird von den wichtigsten

regionalen TV-Sendern Österreichs ausgestrahlt

• Österreichweites Fernsehmagazin

seit Sommer 2014


Österreichweite Teletest-Auswertung

als R9 Senderverbund

• Die Regionalsender Österreichs erreichen

pro Monat über 2 Millionen ÖsterreicherInnen

Moderatorin: Eva Pölzl

Kontaktieren Sie uns für Ihr persönliches Angebot:

Mag. Marcin Kotlowski (Geschäftsführung)

Sabine Demel (Büroleitung)

Kontaktieren Sie uns für Ihr persönliches Angebot:

Mag. Marcin Kotlowski (Geschäftsführung)

W24 Programm GmbH, Sabine Demel Reichsratsstraße (Büroleitung)

11/8, 1010 Wien

Tel.: +43 1 3683424 W24 - 145, Programm Email: GmbH, buero@r-9.at,

Reichsratsstraße 11/8, 1010 Wien

Tel.: +43 1 3683424 - 145, Email: buero@r-9.at,


Hafen Wien

90 iconannual The European Business and Investment Magazine

Foto: Felicitas Matern/feelimage.at


Infrastructure, Transport & Energy

Hafen Wien

the trimodal logistics hub in the

heart of the Danube Region

Port of Vienna’s success is

based on its position: located

approximately 2,000 kilometres

from the Black Sea and 1,500

kilometres from the North Sea.

It is optimally and directly

linked to ship, rail and road

transport services and situated

in close proximity to Vienna’s

International Airport in

Schwechat.

Fotos: Hafen Wien

The port is located right next to

three Trans-European transport

routes and thus, represents

one of the most important

transport hubs in the international

hinterland-freight transportation industry.

Such location benefits – combined

with the efficiency of one of

the biggest hinterland container terminals

and a huge car terminal - have

a positive impact on the economic

importance of the Port of Vienna in

the entire CEE region making it the

perfect hub between East and West.

The Hafen Wien logistics centre

is the largest public Danube port in

Austria including the shipping ports

of Freudenau, Albern and Lobau.

Moreover, the passenger ports next to

the Reichsbrücke and the Danube Canal

also belong to Hafen Wien. Every

year, millions of tons of goods are handled

in the Hafen Wien logistics >>

The European Business and Investment Magazine iconannual 91


Hafen Wien

Foto: Hafen Wien

centre. Covering an area of approximately

three million square metres,

which roughly corresponds to the

size of Central park in Manhattan,

Hafen Wien represents the largest

cargo transport centre in Austria.

In addition to the Hafen Wien

Group companies, there are about

100 mainly logistic-related companies,

including logisticians acting

on the global market and numerous

companies from trade, the construction

industries and the fuel sector.

All this companies make use of the

services and infrastructure of Hafen

Wien. Altogether, the Hafen Wien

logistics centre provides work for

about 5,000 employees. Hafen Wien

is a subsidiary of the Wien Holding

92 iconannual The European Business and Investment Magazine

Group, a company owned by the city

of Vienna.

Hafen Wien offers more than

200,000 m² (70,000 m 2 covered)

of storage facilities. Most space is

flood-proof and perfectly developed

for high-rack storage, block storage,

depositing, cold storage, deep freeze

storage and cantilever storage. Hafen

Wien stores various kinds of goods,

such as bulk cargo, general cargo

and container ware. Experienced

and well trained experts provide

the full scope of logistic services

(storage handling, administrative

servi ces, commissioning, repacking,

cross docking, truck, rail and ship

loading and unloading, stuffing and

stripping of containers, etc.).

Foto: Hafen Wien


Infrastructure, Transport & Energy

„ We believe the River Danube to be the

ultimate route for many transports. In

the future, the transportation of goods

via inland waterway will increasingly

offer ecological and economic

advantages”, says Hafen Wien’s Chief

Technical Officer, Karin Zipperer.

Hafen Wien’s boom continues

Even though the Hafen Wien Group had to face economically

challenging conditions in the fiscal year 2014,

it once again achieved a very pleasingly result and was

even able to continue the success of the record-breaking

year 2013. In this respect, the core business sectors,

container handling by Wiencont, real-estate, storage,

car, handling and forwarding services, made a major

contribution in achieving that goal. Other locations and

subsidiaries of the Hafen Wien Group such as the Danube

Region, the DDSG Blue Danube, Marina Wien and

Terminal Sped (customs & transport disposition) played

an important role in this context.

„ We will pursue our strategy,

enhancing the position of the Port

of Vienna as a trimodal hub for the

South-eastern and Eastern part of

Europe, and as a freight distribution

hub for Vienna – keyword

city logistics“

Dir. in Mag. a

Karin Zipperer, MBA

Chief Technical Officer

Foto: LBS Redl

Hafen Wien is growing

Impressive sums were invested in the Hafen Wien Group

in 2014. About 8 million Euros were spent. In 2014, a

considerable amount was invested in the “Freudenau

Harbour Reclamation” project, which aims at creating

more space for container business as well as new handling

and storage facilities in order to prepare the Port

of Vienna for future demand in handling the growing

quantity of goods. After the completion of the project the

space potential will amount to 70,000 m 2 .

In cooperation with a high & heavy specialist, a

heavy cargo centre was established in Albern Harbour

which allows the handling of goods weighing up to 450

tons and more. In this context, Hafen Wien will establish

more than 4,000 m² of operating space.

2014 Best Practices

In summer 2014, Hafen Wien once again proved to be

the specialist for high & heavy handling. A high-pressure

vessel with approximately 190 tons was loaded by

using the tandem lifting procedure involving two high

& heavy mobile cranes, in conjunction with a spectacular

heavy cargo handling project. Subsequently the vessel

was transported from the Port of Vienna to Russia via

motor ship.

WienCont, a subsidiary of Hafen Wien, operates a

container terminal with a feature that is unique across

Europe. The so called “Schwungeinfahrt” (access with

momentum) allows efficient handling without shunting;

it can be accessed from both sides, is directly linked to

the international railway net and thus saves both time

and costs for the transport industry.

Ecology and sustainability represent two fundamental

aspects for the Port of Vienna. For this reason outdoor

lighting in Albern Harbour was converted to LED.

Consequently, the use of 48 lamps in total and an operating

time of 4,000 h/year have resulted in the saving

of approximately 17,088 kWh, which corresponds to the

energy consumption of four family households.

The European Business and Investment Magazine iconannual 93


Smart City Vienna

Smart City Vienna

Ready for

the future!

Smart City Vienna stands for

the “intelligent city”, intelligent

and innovative solutions,

responsible and sustainable

use of resources.

Smart City Vienna is a longterm

initiative by the city of

Vienna to improve the design,

development and perception

of the federal capital. Smart City Vienna

looks at a cross-section of the

city, covering all areas of life, work

and leisure activities in equal measure,

and includes everything from

infrastructure, energy and mobility

to all aspects of urban development.

Smart City Vienna has set itself the

task of consistently and continuously

modernising the city in order

to reduce energy consumption

and emissions significantly without

having to forego any aspects of consumption

or mobility.

Framework Strategy

The Smart City Wien Framework

Strategy is a long term umbrella strategy

to 2050 that will establish a conducive

and structural framework. >>

94 iconannual The European Business and Investment Magazine


Smart Cities & Regions

Foto: Karl Thomas

Foto: Peter Rigaud

Bezahlte Anzeige

The European Business and Investment Magazine iconannual 95


Smart City Vienna

Foto: Raimo Rudi Rumpler

Bezahlte Anzeige

The key objective for 2050 is the best quality of life

for all inhabitants of Vienna, while minimizing the consumption

of resources. This will be realized through

comprehensive innovation.

Smart City Vienna – For a good reason!

Climate change and a severe shortage of natural resources,

especially fossil fuels, represent the big global challenges

of the coming decades. They will determine the

future design of cities as living spaces. The switch to renewable

energy sources in cities is the biggest challenge.

75% of the CO2 emissions throughout the world is currently

caused by burning fossil fuels in cities. There is an

awareness of these links at European level, which has led

to the Smart Cities initiative, aimed at supporting cities

in achieving the European “low carbon economy” targets.

Vienna is among the most successful cities worldwide

where quality of life, infrastructure and innovation are

concerned. The aim is to hold this position in times to

come. That is why the City of Vienna has developed the

concept of the „smart city“, a city that is fit for the future

and geared towards opportunities and that is capable of

producing credible perspectives for its people. First and

foremost the City of Vienna wants to secure and further

improve ist ecological, economic, and social performance.

The City of Vienna is facing challenging times ahead.

The population in the federal capital is growing and in

Greater Vienna will reach the three million mark in the

course of the coming 25 years. This development goes

hand in hand with a rising demand for energy, demand

for affordable and functional housing and a need for

strong traffic concepts.

Smart cities need intelligent minds and fertile

ground to nourish good ideas and put them into practice.

Vienna accordingly has embraced clear research

and technology policies and has taken firm steps to include

people, research institutions and businesses in

the “smart city” process.

Awards like the Environmental Prize of the City of

Vienna for innovative businesses are an incentive to

think and act smart. At the European level Vienna is

cooperating with other cities to promote the exchange of

knowledge and development of strategies.

Vienna is on the right track and various studies attest

to this. Most recently, in fact, Vienna was voted the most

innovative city in all of Europe.

96 iconannual The European Business and Investment Magazine


Smart City Vienna:

Projects at its glance

Smart Cities & Regions

Objectives

• Significantly reducing emissions (CO2, greenhouse

gases,…) and, as a result, achieving EU climate protection

targets. Long-term objective: a zero emission

city, zero emission buildings as standard

• Significantly reducing energy consumption. Longterm

objective: reaching close-to-zero energy standards

in new and existing buildings by 2020

• Significnatly increasing the use of renewable sources

of energy (e.g. in public buildings)

• Raising awareness in the wider public about responsible

use of resources (energy, water)

• Giving citizens (from consumers to prosumers) an active

role by providing opportunities for actively controlling

additional areas of daily life

• Promoting multi-modal transport systems by improving

the public transport network, enhancing networking

between individual transport carriers, and significantly

reducing individual motorised transport

• Positioning Vienna as a model European environmental

city and as a leading European centre for research

and technological development at an international

level

Foto: Johannes Zinner

Foto: Michael Appelt

Aspern: Vienna’s Urban Lakeside

The 240-hectare project area makes it one of Europe’s

largest urban developments. The aspern Vienna’s Urban

Lakeside is built in the northeast of the city and will

be developed until 2028. By then in total 8,500 housing

units will accommodate 20,000 people. Furthermore,

20,000 jobs will be created in the fields of service, trade

and industry, science, research and education. Quality

of life and cooperation rank at the top of the agenda. The

project has a prime location at the centre of the economic

growth region CENTROPE, right on the Vienna-Bratislava

axis. aspern will become a new centre for Vienna’s

22nd municipal district, providing new stimuli for the

region’s economic development by creating new jobs.

Open Government Data

The City of Vienna offers a comprehensive, digital service

platform (www.wien.at). Public data and services

which are not subject to data protection are accessible

thanks to the administration’s Open Government data

policy. Fields of information include geodata, traffic

data, ecology data, budget data, or statistical data. The

new service underlines the administration’s commitment

to transparent, participatory and inclusive governance

via outreach to the public and specifically to economic

and academic sectors. The open government data

gateway is a new sub-portal of www.wien.at.

Citizens’ Solar Power Plants :

solar energy for everyone

By investing in community-funded solar power plants, Viennese

citizens have the opportunity to participate in the

development of renewable energies. Citizens’ Solar Power

Plants mark the beginning of the dawn of a solar energy

future for Vienna, and show the city’s clear commitment

to developing solar energy. In 2012 the first citizen solar

power plant opened on the site of the Donaustadt power

plant in the north of Vienna, with 2.100 photovoltaic modules

and an output of 500 kilowatt peak (kWp). The energy

is fed into the Vienna power grid and provides solar power

for approximately 200 local households. Two more plants

have been completed in the districts of Simmering and

Liesing. Compared to conventional electricity production,

harnessing the sun as an energy source saves around 800

tons of CO 2

per year. The new Citizens’ Solar Power Plant

in Simmering generates green electricity with over 2.000

panels covering a total area of approximately 3.200 m 2 .

The European Business and Investment Magazine iconannual 97


Osterreichischer Stadtebund

Stadtregionale

fordert die Produktivitat − zentrale

Steuerung steigert die Lebensqualitat

Mobilität ist daher das zentrale

Thema im Zusammenhang mit

Stadtregionen – zukünftig bedarf

es diesbezüglich einer noch

besseren Koordination auf allen

Verwaltungsebenen.

Osterreich wird traditionell noch immer gern als

Agrarland und Tourismusdestination – jedoch

nicht als „Land der Städte“, Land der Innovationen

und der urbanen Lebensstile gesehen. Doch

mittlerweile wohnen zwei Drittel der Österreicherinnen

und Österreicher in Städten und ihrem Umland,

fast 80% der Arbeitsplätze liegen in diesen Stadtregionen

und die dort ansässigen Wirtschaftsbetriebe

sorgen gemeinsam mit Forschungseinrichtungen

für die notwendige Innovationskraft, die

Österreich für die Zukunft braucht.

Was einen Standort für die Wirtschaft attraktiv

macht, zeigt die Credit Suisse in ihrer laufenden

Analyse des Standortqualitätsindikators 1 für die

Schweiz auf: Attraktive Steuern, hohe Verfügbarkeit

an qualifizierten Arbeitskräften sowie eine

gute Verkehrsanbindung geben den Ausschlag.

Mit Blick auf die verkehrstechnische Erreichbarkeit

wurden dabei erstmals Stauzeiten berücksichtigt

und berechnet, mit welchem zusätzlichen Zeitbedarf

PendlerInnen auf dem Weg in die Zentren zu rechnen

haben. Lage und Erreichbarkeit zählen seit jeher

zu den bedeutendsten Standortfaktoren. Ausbau und

Erhaltung von Verkehrsinfrastruktur ist jedoch inzwischen

vielerorts zu einer Nagelprobe für die Haushaltsbudgets

auf allen hoheitlichen Ebenen geworden. Ein

weiterer Ausbau von Straßen kann keine zukunftsorientierte

Lösung sein. Bei einem Ausbau des öffentlichen

Personenverkehrs hin zu und innerhalb von

Stadtregionen hingegen erreicht man die Reduktion

von Staukosten für die Wirtschaft, die Bekämpfung

der Luftverschmutzung, eine Begrenzung von Gesundheitskosten

und sichert damit die Lebensqualität.

Wie aktuelle Zahlen einer OECD Studie 2 aus 2014 belegen

führt stadtregionale Kooperation zudem zu einer

erhöhten Produktivität, vor allem wenn diese durch die

Verwaltungsstrukturen der Kernstadt gesteuert werden.

Die aktuelle Situation städtischer Agglomerationen

ist jedoch weltweit durch den Umstand charakterisiert,

dass administrative Strukturen und funktionale

Verflechtungen nicht mehr übereinstimmen. Funkti-

1

https://www.credit-suisse.com/at/de/news-and-expertise/news/economy/switzerland.article.html/article/pwp/news-and-expertise/2013/09/de/locational-quality-zug-and-zurich-still-to-the-fore.html

2

What Makes Cities More Productive? Evidence on the Role of Urban Governance from Five OECD Countries, 2014/05

98 iconannual The European Business and Investment Magazine


Smart Cities & Regions

Kooperation

onale Stadtregionen, die stark zersplittert sind, haben

deutlich niedrigere Produktivitätsniveaus: Bei gleicher

Bevölkerungsgröße haben Stadtregionen mit einer doppelten

Anzahl von Gemeinden eine um etwa 6% niedrigere

Produktivität. Dieser Effekt reduziert sich um

etwa die Hälfte, wenn es eine Verwaltungseinheit gibt,

die für die gesamte Stadtregion zuständig ist. Auch die

Koordination und Kooperation in den Bereichen Mobilität

und Flächenwidmung wirken sich positiv auf das

Produktivitätsniveau von Stadtregionen aus. Als letztes

Ergebnis der Studien sei noch angemerkt, dass auch die

Zufriedenheit der BürgerInnen mit dem öffentlichen

Personennahverkehr deutlich höher ausfällt, wenn dafür

in der Stadtregion nur eine zentrale Zuständigkeit

besteht.

Für die Zukunft ist eine bessere gemeinsame Abstimmung

von Siedlungsentwicklung und Mobilität

innerhalb von Stadtregionen dringend notwendig, um

schnell, gemeinsam und vor Ort Entscheidungen treffen

zu können. Die österreichischen Rahmenbedingungen

bedürfen hier einer gewissen „Runderneuerung“. Der

Österreichische Städtebund setzt sich unter anderem

durch die Mitwirkung an der jährlichen Veranstaltung

des „Österreichischen Stadtregionstags“ sowie bei der

Mitarbeit an der „Agenda Stadtregionen in Österreich“

stark dafür ein, Änderungen anzustoßen und damit

Stadtregionen noch effizienter zu machen.

Dr. Thomas Weninger

Generalsekretär

Foto: Wilke

The European Business and Investment Magazine iconannual 99


Austrian Institute of Technology

Smart Cities

2020

In ihren Bestrebungen die globale

Erderwärmung auf weniger als

2 Grad zu begrenzen, hat die EU

konkrete Ziele mit unterschiedlichen

Zeithorizonten definiert – so

sollen die CO2-Emissionen in Europa

bis 2020 um 20%, bis 2030 um

40% und bis 2050 um ganze 80%

gegenüber 1990 gesenkt werden.

Parallel dazu wird eine deutliche

Steigerung des Anteils erneuerbarer

Energien und der Energieeffizienz

angestrebt. Für die Erreichung dieser

ambitionierten Energie- und Klimaschutzziele

spielen Städte eine

zentrale Rolle. Um Smart Cities mit

hoher Nachhaltigkeit, Energieeffizienz

und Lebensqualität realisieren

zu können, besteht allerdings noch

großer Forschungsbedarf. Gefragt

sind unter anderem neue Tools und

Methoden für Planung, Umsetzung

und Monitoring von energieeffizienten

und ressourcenschonenden

Stadtteilen und die integrierte Entwicklung

der urbanen Infrastruktur

– von der dezentralen Energieerzeugung

über smarte Plusenergiehäuser

bis hin zu effizienten intermodalen

Verkehrslösungen. Neben den rein

technischen Fragestellungen spielen

aber auch die stärkere Einbindung

der Stakeholder und die Berücksichtigung

gesellschaftlicher und

sozioökonomischer Aspekte eine

wichtige Rolle. Die Smart Cities

der Zukunft sind daher von höchst

komplexen Wechselwirkungen geprägt

und erfordern demnach eine

ganzheitliche Sichtweise in Planung

und Umsetzung. Das AIT Austrian

Institute of Technology bietet österreichischen

und internationalen

Städten wissenschaftliche Entscheidungs-

und Planungsunterstützung

in diesem Transformationsprozess.

Wissenschaftliche

Entscheidungshilfe

So erarbeitet das AIT etwa im

EU-Projekt TRANSFORM gezielte

Transformationsagenden und

Nachhaltigkeitsstrategien für aus-

Mag. DI Dr. Brigitte Bach, MSc

Head of Energy Department

Austrian Institute of Technology

Foto: krischanz.zeiller./AIT

100 iconannual The European Business and Investment Magazine


Smart Cities & Regions

Foto: AIT

der Stadtentwicklung auf Wasserver- und -entsorgung,

Verkehrsaufkommen, Energieverbrauch und CO2-Emissionen

auswirken und welche Kosten für die dafür benötigte

Infrastruktur zu erwarten sind. Zusammen mit

europäischen Partnern werden im Projekt „urbanAPI“

weitere innovative Tools für die Planung, Visualisierung

und Analyse von Szenarien der Stadtentwicklung

geschaffen, um Auswirkungen von Planungsentscheidungen

in komplexen urbanen Systemen abzubilden.

Nicht zuletzt aufgrund seines langjährigen Know-hows

wurde das AIT im Vorjahr daher auch mit der Entwicklung

des “SCIS Smart Cities Information System” der

Europäischen Kommission beauftragt, das ForscherInnen,

EntscheidungsträgerInnen und der Öffentlichkeit

erstmals einheitlichen Zugriff auf sämtliche energierelevanten

Daten der EU im Bereich Smart Cities bieten

wird.

gewählte Stadtteile europäischer

Großstädte wie Amsterdam, Kopenhagen,

Hamburg und Wien. Im

Fall von Wien konzentriert man

sich dabei auf die „Smart Urban

Labs“ aspern Seestadt und Liesing-Groß Erlaa. Mit Unterstützung

des nationalen Projekts Transform+ werden

hier maßgeschneiderte Umsetzungspläne erarbeitet,

die eine zuverlässige Datenbasis für entscheidungsunterstützende

Modelle in Smart Cities bieten sollen. Ziel

ist die Integration modernster Technologien für intelligente

Gebäude, Mobilitätsdienste und Energiesysteme

unter Einbindung sämtlicher Stakeholder. Darüber hinaus

entwickelt das AIT IKT-Lösungen, mit deren Hilfe

StadtplanerInnen und EntscheidungsträgerInnen einen

Blick in die Zukunft werfen können. Der „Urban Expansion

Simulator and Infrastructure Cost Calculator” zum

Beispiel berechnet, wie sich verschiedene Szenarien

Starkes Netzwerk

Das AIT ist aber nicht nur aktiv an internationalen

Großprojekten beteiligt, sondern koordiniert auch das

EERA Joint Programme Smart Cities. Dieser Zusammenschluss

führender europäischer Forschungsinstitutionen

soll dazu beitragen, die Thematik in der

Scientific Community noch stärker zu verankern und

voranzutreiben. Mit der Schaffung des Smart City Advisory

Board wurde im Vorjahr der Grundstein gelegt,

um den Forschungsbedarf mit den Städten als wichtigste

Stakeholder in diesem Transformationsprozess noch

besser abzustimmen und so die für 2020 gesteckten Ziele

zu erreichen.

Foto: AIT

The European Business and Investment Magazine iconannual 101


Building Bridges1

Cities and urban agglomerations play a central

role not only in Europe, but across the globe as

well. They are hotspots of future developments

and focuses of economy, science, universities

and research. Social, cultural, political and societal developments,

too, nearly always begin in cities. Demographically,

the future of global development is moreover

clearly tied to cities as well: already today, urbanites account

for close to half of the world’s population; in 2030,

two thirds of all people will live in cities. Vienna is an

immigration city with more than 1.8 million inhabitants

at the moment. According to forecasts, it will attain 2

million inhabitants already in 2029.

For centuries, Vienna has been enjoying an excellent

reputation as the venue of international summits, congresses

and conferences. Over the past decades, it has

furthermore consolidated its position as an economic

hub for Eastern and South-eastern Europe.

Vienna’s commitment to European urban policy thus

specifically aims at creating frame conditions that promote

the performance of cities and urban regions – yet

always in harmony with supreme social and ecological

commitment, including smart transport and infrastructure

options as well as know-how transfer of urban technologies

like drinking water supply or waste management

(services of general interest). In this way, Vienna

proactively supports strategies and actions that enable

European cities to benefit from innovative developments

in this field.

City partnerships:

thinking outside the box is important

In Europe as well as globally, co-operation projects that

are conducted at the city and regional level and transcend

traditional limitations are enjoying a renaissance.

At the moment, Vienna is bilaterally involved in about

20 co-operation projects that define customised programmes

for collaboration with the respective partner

city over a period of 4 to 5 years.

Supraregional co-operation offers the opportunity of

reacting jointly to the challenges of international and

1 Not only at the Eurovision Song Contest

102 iconannual The European Business and Investment Magazine


Smart Cities & Regions

MA 23 – Wirtschaft, Arbeit und Statistik

Mag. Elisabeth Unger

Fotos: Stadt Wien PID

Collaborations with research institutions or corporations

result in new know-how or complementary skills

and resources for partners. In this respect, Austria is

a good base for enterprises: for both indicators “Business-Science

Link – SME” andBusiness-Science Link –

Leading Competence Unit” of the EU Community Innovation

Survey (CIS), Austria holds 3 rd position in Europe,

ahead of Sweden and Germany. The close co-operation

of research institutions and business makes Vienna an

attractive innovation focus. Thus the “COMET Competence

Centers for Excellent Technologies” and the Christian

Doppler Laboratories are considered European best

practices.

economic competition. The challenges for metropolitan

regions are often similar; hence, thinking outside the

box and looking at the situation of others is essential to

be able to compare answers and learn lessons. At the

same time, this makes it easier for cities to communicate

their strengths at the national and international level,

and cities or regions find it therefore advantageous to

co-operate.

The promotion of innovations, the support of knowhow

transfer and the fostering of start-up companies

play a key role for Vienna as an economic hub. Already

today, the City of Vienna is helping new enterprises to

get started, settle in the Austrian capital and network

with others.

One example of this is the Vienna start-up welcome

package of the Vienna Business Agency 2 . Of course, a

multicultural city like Vienna also offers services such

as “Migrant Enterprises” of the Vienna Business Agency

or the cross-border project 3 “TwinEntrepreneurs”,

which provides coaching and grants for start-ups in Vienna

and Bratislava.

Business co-operation

fuels economic growth

Successful business co-operation ventures are highly

beneficial for economic development in general. A study

commissioned by the City of Vienna has highlighted

that “knowledge spillovers” between enterprises foster

growth because the investments and innovations of one

company will trigger positive effects for others.

Europe-wide co-operation in the fields of innovation

and research helps to enable researchers to freely exchange

their scientific findings across borders. However,

this co-operation also facilitates the joint tackling of major

challenges such as climate change or demographic

change. Austria’s participation in the EU Framework

Programme for Research and Innovation "Horizon 2020"

will thus be of central importance. A notable strength of

Vienna has emerged over recent years: almost half of all

Austrian project leaders under the 7th EU Framework

Programme for Research and Innovation were domiciled

in Vienna.

It is not by chance that the Austrian capital, which

in the past decades has evolved into a dynamic economic

hub between Western and Eastern Europe as well

as a model of urban development, occupies superlative

positions in many international rankings. Neither does

it come as a surprise that Vienna is attracting more and

more people as a top tourist destination (with 13.4 million

overnight stays in 2014), a city to live in or a centre

of Europe’s creative industries and start-up companies.

2 3 http://viennabusinessagency.at/ http://www.twinentrepreneurs.eu/

The European Business and Investment Magazine iconannual 103


European Brand Institute

BRANDS

ARE MORE

VALUABLE

THAN EVER!

Why brand value is more important than ever.

Brands have the potential to create incredible value

for companies and corporations. "People buy

brands, not products" – this sentence is valid

especially in the global communication society.

No brand – no differentiation, no long-term profitability.

People don’t have relationships with products,

they are loyal to brands.

It’s not a secret that the brand is much more important

than the product itself. Brands can live forever

and definitely much longer than products. Brands can

inspire people to join a community, to follow an idea,

or also motivate people to change the world. Products

can’t do that, they are only one dimensional, which is

not enough in out today´s global communication society.

Therefore many efforts should be

placed on the right brand management.

The world has come online and there are many new

markets and a growing middle class in countries like

India, China, Brazil, Russia, South Africa, Nigeria, Indonesia

and in many more places. These consumers

buy brands. The best brands today are based on a strong

idea. When creating a new brand there are fewer >>

104 iconannual The European Business and Investment Magazine


Branding & Europe

Foto: Schedl/APA/European Brand Institute

" From our research we see

that the average share of

brand value across all industry

segments is about 40% of the

company’s value"

Foto: istockphoto.com

KR DI Dr. Gerhard Hrebicek

President European Brand Institute

The European Business and Investment Magazine iconannual 105


European Brand Institute

brand names to choose from, therefore

existing brands become more

valuable. Also brand performance

management is a challenge which

requires a sophisticated strategy

and professional partners. It needs

much more than products, names,

advertising, etc.

An new ISO Standard on Brand

Evaluation will be developed

In September 2014, a new ISO committee on

Brand Evaluation was constituted in Bejing.

Brands are valuable.

More and more corporations and

companies put the value of their

brands on their balance sheets.

Brands are often worth more than

all other assets of companies combined.

Property, locations, factories,

machines, materials, staff, etc.

therefore often depreciate compared

to brands.

Additionally, strong and well

managed brands grow faster

than the average.

The importance of brand evaluation

is growing. Brand evaluation

is a comprehensive and systematic

diagnosis to calculate the value of

a brand. Conclusions can be monetary

or non-monetary.

The process of brand evaluation

is an essential step to calculate the

value of a brand, give advice to

brand management and increase

the performance of the brand in order

to increase their value.

Europe is strong in “Brand Portfolios”,

North America is leading

in “Single Brands”

The global brand value ranking eurobrand

GLOBAL TOP 100 by eurobrand

– the European independent

experts for brand, patent & IP valuation

& strategy, examining more

than 3.000 brand corporations and

their brands in 16 industries, with

comparisons of Europe, America

and Asia.

Within this committee a new global

standard on brand evaluation will

be developed, where the President

of European Brand Institute, Dr.

Gerhard Hrebicek holds the Chair.

Goals of this new ISO

Initiative are as follows:

This standard is aimed to standardize

the technical requirements and

evaluation methods in the implementation

of major components of

brand valuation, which will guide

the brand manager and brand evaluators

to conduct activities in the

field of brand evaluation.

Brand evaluation contains

three major steps:

1. identify the key elements which

influence brand value

2. measure the actual performance

of brand key elements (taking

the stake holders' awareness and

evaluation of all key elements

into account)

3. draw the conclusions (including

monetary and non-monetary).

Although the key elements of brand

value and evaluation methods are

various, the major influencing factors

can be identified by study on

successful brand cases and analysis

of the relevant data.

The benefits of the development

of the new ISO Standard

on Brand Evaluation

The international standard of

brand evaluation will bring more

brand information to the consumers

and more information on the

evaluation and management of

the world's best brands research

results and practical experience

(particularly in developing countries,

small and medium-sized

enterprises) in order to conduct

brand management more effectively

to the brand owners.

106 iconannual The European Business and Investment Magazine


Branding & Europe

Top 10 – Brand Corporations Europe Brand Value in Mio. €

39.351

33.049

29.858

25.611

25.308

24.899

21.113

20.057

19.307

19.242 © eurobrand 2014

Resume of 2014 eurobrand GLOBAL TOP 100 results

The most valuable brand corporation in the world is

Apple, in Europe it is LVMH.

Apple remains world’s No. 1 brand corporation with

a brand value of EUR 113,165 bn, followed by Google

representing a value of EUR 67,471 bn (+22,7%) which

overtook the Coca Cola Company with a brand value of

EUR 64,775 bn.

LVMH remains Europe`s most valuable brand corporation

representing a brand value of EUR 39,351 bn

(global rank 12), followed by Nestlé with a value of

EUR 33,049 bn and AB Inbev representing a value of

EUR 29,858 bn.

Top 10 global brand corporations are US-based.

US brand landscape is dominated by IT & Technology,

Consumer Goods and Financial Services and represents

46 out of the TOP 100 brand corporations. Europe

represents 41 with Germans leading, whilst Asia is represented

with 13 brand corporations.

Volkswagen Group No. 1 global automotive brand

Highest growth in Europe shows global No.3 automotive

brand corporation Daimler Group gaining +20.60% and

Deutsche Telekom Group growing by +12.10%.

So where is the European Global brand with the

strength and the value corresponding to the "American

apple" and how can Europe establish such a global

brand?

In some European countries such as Finland, Switzerland,

Luxembourg, Sweden, Denmark and Austria, brand

companies bring the highest brand contribution to the national

economy and are thus global leaders in the ratio of

brand equity to the gross national product. This approach

could and should be applied to whole Europe.

Sustainable prosperity and growth can be created by brands. Therefore

brands are more important than ever.

The European Business and Investment Magazine iconannual 107


Sagen Sie

FRÜH JA

zum Frühjahr!


Sports for Life

Eine Initiative von

SPORTS FOR LIFE _

Fotos: Sports for Life!

SPORTS FOR GOOD!

Ziel von SPORTS FOR LIFE! ist die Förderung

von Sport in Wirtschaft und Gesellschaft,

insbesondere für Kinder & Jugendliche.

Die Initiative SPORTS FOR LIFE! hat es sich zum

Ziel gesetzt, sozial benachteiligten Kindern einen

Einstieg in die Welt des Sports zu bieten, der

sie weg vom Fernseher, hin zum Teamgeist und

zur körperlichen Ertüchtigung bringt. Wir sehen Sport

als Brückenschlag zwischen allen ethnischen Gruppen

und gesellschaftlichen Schichten. Lernen durch Mannschaftssport,

völkerverbindende Sportcamps und die Integration

von Jung und Alt in der Gesellschaft. Wir möchten

den Kindern ein Stück Selbstwertgefühl zurückgeben

und ihr Selbstbewusstsein fördern, damit sie auch ihre

persönliche Zukunft selbst in die Hand nehmen.

Dies erfolgt durch die SPORTS FOR LIFE!-Foundation in

Zusammenarbeit mit lokalen Sportvereinen in ganz Österreich,

mit Unterstützung von Partnern und Sponsoren.

110 iconannual The European Business and Investment Magazine


Branding & Europe

SPORTS FOR LIFE!

STARCAMPS

Fotos: Sports for Life!

Österreichs größte Nachwuchsfußball-Challenge

Ein einzigartiges Konzept und die Unterstützung

von Sponsoren und Gemeinden machen es möglich,

die Starcamps ab 99 Euro anzubieten. Dieser

Preis soll jedem die Gelegenheit geben an

einem Fußballcamp teilnehmen zu können und ist

gleichzeitig der absolut günstigste Preis für ein vergleichbares

Fußballcamp in Österreich.

Unser Hauptanliegen ist es, so viele Kinder und Jugendliche

wie möglich für den Fußballsport zu begeistern.

Einerseits um den Sport in ihr Leben zu bringen,

andererseits um die Kinder und Jugendlichen zum

Fußball zu bringen.

Ein weiteres Ziel ist, den Kindern und Jugendlichen

im Alter von 7-14 Jahren über den Fußballsport einen

guten sozialen Umgang vorzuleben und ihre Teamfähigkeit,

die in Zukunft immer wichtiger wird, durch

die Teilnahme am Camp zu fördern.

Durch die Besuche von Bundesligaspielern und

durch die Leitung der Camps von aktiven und ehemaligen

Fußballspielern sowie ausgebildeten Trainern und

Sozialpädagoginnen kommen die Kinder auch hautnah

in Kontakt mit dem Profifußball.

Dadurch kann den Kindern und Jugendlichen eine reale

Perspektive für ihre sportliche Zukunft gegeben werden

und die Spielervereinigung VdF ihre Kompetenz in

Sachen Nachwuchsförderung weiter beweisen. Schließlich

führt man seit 1998 Fußballcamps durch und baut

seit 2006 die Starcamps ab 99 Euro sukzessive aus …

The European Business and Investment Magazine iconannual 111


Grand Hotel Wien –

Combining luxury and history

The legendary Grand Hotel Wien, originally opened in 1870 as the first hotel on the

Viennese Ringstraße, combines history with ultimate luxury. The location in the heart

of Vienna, just a few steps away from the Vienna State Opera and the beginning of the

famous Kärntner Street, is unique. 205 rooms and suites, a Grand Spa, four restaurants

and 2 bars as well as the most modern technical equipment and best service meet the

expectations of the most discerning guests.

Kärntner Ring 9, 1010 Vienna, Austria

Tel.: + 43 1 515 80-0

Fax: + 43 1 515 80-13

Email: reservation@grandhotelwien.com

www.grandhotelwien.com


GO WELL –

GOLF & WELLNESS

Erleben Sie Ihren perfekten Urlaub in Europas

größtem Golf & Wellness Resort mit Therme und

Wellness in Bad Griesbach.

Das MAXIMILIAN besticht sowohl durch seine großzügige Architektur

als auch durch sein elegantes Ambiente. Eingebettet in

die herrliche Rottaler Hügellandschaft erweist sich das Hotel als

perfekter Rückzugsort für Golfer, Erholungssuchende und Feinschmecker.

In der hauseigenen Thermen-Oase erwartet Sie das

wohltuende Bad Griesbacher Thermalmineralwasser.

Abgerundet wird das Angebot von einer

erstklassigen Kulinarik.

Auf fünf 18-Loch-Meisterschaftsplätzen

im Golf Resort Bad Griesbach wird Golfen

zum Erlebnis.

15 Tagungsräume mit Kapa zitäten bis 200

Personen und der angrenzende Kursaal für

bis zu 450 Personen garantieren den Erfolg

jeder Veranstaltung.

Check in - tee off

· 3 Übernachtungen mit Halbpension

· 2 Greenfees nach Wahl im Golf Resort

· Wohlfühlen und Erholen in der hauseigenen Therme

Preis pro Person im DZ ab 484,– €

MAXimal entspannt

· 3 Übernachtungen mit Halbpension

· 2 individuell auf Sie abgestimmte Massagen (je 30 Min.)

· Wohlfühlen und Erholen in der hauseigenen Therme

Preis pro Person im DZ ab 315,– €

A. Hartl Resort GmbH & Co. SH Land- und Golfhotel Betriebs KG

HOTEL MAXIMILIAN ★★★★★

Kurallee 1 | D-94086 Bad Griesbach

Tel. +49 (0)8532 795-0 | Fax +49 (0)8532 795-151

maximilian@hartl.de | www.hartl.de

Reservierungs-Hotline: +49 (0)8532 795 512

Bad Griesbach liegt nur 29 km vom Grenzübergang Suben

entfernt und ca. 2,5 Autostunden von Wien.

WEITERE INFOS UNTER WWW.HARTL.DE


Women Leadership Forum

An Initiative of

WOMEN LEADERSHIP FO-

RUM was initiated by European

Brand Institute to promote

Women Leadership in the fields

of economy, science & research,

public institutions, society as

well as to connect successful

women and powerful men with

the purpose of strengthening

innovative and economic power

in Austria.

Supervisory boards are changing:

Mixed leadership as innovation

boost with the purpose

of strengthening the Austrian

innovation power.

Different surveys prove that involvement

of female know-how in

the economy would increase growth

by approximately 30 per cent in the

sectors where women are underrepresented.

How can we support women to

approach terrains, which are dominated

by men? The answer is by

learning from the best. All of us:

women, men, companies. What

could help is female-friendly jobs,

establishing networks for both child

care and career-boosting activities.

Company executives talk about

how your company contributes to

the mentioned above. The reason for

that is the fact that the one who gives

wins. The working environment is

changing. The one, who wants to be

competitive, enables women to show

their potential by diverse measures.

Such activities include support in

terms of private and respectively

family life, internal women supporting

programs and awareness rising in

companies. In the frame of WOMEN

LEADERSHIP FORUM female and

male leaders gather to discuss the

latest developments and thesis on

how to develop women leaders for a

global market and best-practice companies

share their initiatives in promoting

women.

Take the lead and be part of

WOMEN LEADERSHIP FORUM!

114 iconannual The European Business and Investment Magazine


Branding & Europe

l.t.r.: Anett Hanck, former VGN, Tatjana Oppitz, IBM, H.E. Alexa Wesner,

Renate Altenhofer, maX iconvienna

Fotos: K.Schiffl/maX iconvienna

Review

The European Brand Institute and

Verlagsgruppe News in cooperation

with the US Embassy in Vienna, ÖBB

and OMV invited to „WOMEN LEA-

DERSHIP FORUM“ following the

motto „FRAU MACHT FÜHRUNG“

on September 11, 2014 at the

Novomatic Forum Vienna.

H.E. Alexa Wesner, Ambassador of the

United States of America to Austria,

opened the event by emphasizing the importance

of qualitative networks and entrepreneurship.

US-Leadership Guru Sally Helgesen, inspired

with her keynote and delivered valuable

inputs about how a woman should

prepare herself for future executive functions.

She also stressed on the fact that

„female leaders“ should strengthen their

positions.

l.t.r.: H.E. Alexa Wesner, US Leadership Guru Sally Helgesen

Highlight fashion show: US designer Luly Yang presented her

exclusive collection for the very first time in Austria.

Female Leaders discuss „Factor F“ l.t.r. : C. Gabler, Nestlé, T. Oppitz, IBM, B. Bach, AIT,

A. Hanck, former VGN, J. Duff, Coca-Cola, M. Huber, OMV, C. Tinkler, Rewe Group

UPCOMING

WOMEN LEADERSHIP FORUM

SEPTEMBER 16, 2015

NOVOMATIC FORUM WIEN

www.womenleadership.at

The European Business and Investment Magazine iconannual 115


Welcome to The Ring, Vienna‘s Casual Luxury Hotel!

The 68 luxurious rooms and suites are outstanding.

The bar is chic.

The restaurant is superb.

The service is exceptional.

Exactly, Casual Luxury!

Kärntner Ring 8 I A-1010 Vienna I Telephone: +43-1-22 1 22-0 I Telefax: +43-1-22 1 22-900

www.theringhotel.com


iconvienna 2014

iconvienna Gallery

Impressions

from

iconvienna

2014

Austrian Federal Chamber of Commerce

(left to right): Dr. Hans Jörg Schelling, Former Vice President Austrian Federal Economic Chamber;

Ing. Tomáš Malatinský, Minister of Economy Slovakia; KR DI Dr. Gerhard Hrebicek, President iconvienna;

Juraj Macháč, Ambassador of the Republic of Slovakia

Austrian Federal Chamber of Commerce

Welcome Reception at the Vienna City Hall

(left to right): H.E. Antonio Roberto Castellanos Lopez, Ambassador of the Republic Guatemala;

H.E.Hussam Al Husseini, Ambassador of the Hashemite Kingdom of Jordan; KR DI Dr. Gerhard

Hrebicek, President iconvienna; H.E. Elena Shekerletova, Ambassador of the Republic Bulgaria;

Horst Mayer,General Manager Grand Hotel Wien; H.E. Ramón Quiñones, Ambassador of the

Dominican Republic, Fatimah Maria Zwanikken de Quinones

ICONVIENNA YOUNG LEADERS DIALOGUE youLEAD; Austrian Federal Chamber of Commerce

(left to right): Ivan Stefunko, Managing Director Neulogy; Warren Karlenzig, President Common

Current; DI Eva Hackl, Deputy Chair iconvienna youLEAD; KR DI Dr. Gerhard Hrebicek, President

iconvienna; Dr. Wolfgang Loibl, Smart City Expert AIT

Site Visit Seestadt Aspern, Aspern IQ Technologiezentrum

(left to right): KR DI Dr. Gerhard Hrebicek, President iconvienna; DWI (FH) Bernd Richter,

Infrastructure Aspern Smart City Research; DI Claudia Nutz, Board Member Wien 3420 Aspern

Development; Norbert Scheed (†), District Chairman 22nd district, DI Arch. Ingrid Konrad,

Chief Architect, City of Bratislava

RECEPTION ON THE OCCASION OF THE 10th ANNIVERSARY ICONVIENNA, Palais Palffy

(left to right): Prof. Gerhard Habarta, Curator Phantasten Museums; Werner Schulz-Mönkeberg;

Dr. Othmar Hill, Managing Director Hill International; Walter Weilinger, HBM Austria;

DI Hans-Jörg Tengg, Managing Director Smart Technologies; Dr. Paul Yvon;

KR DI Dr. Gerhard Hrebicek, President iconvienna

The European Business and Investment Magazine iconannual 117


maximize your business communication!

award conception I brand communication & consulting

event management I marketing outsourcing

public relations I ratings & studies

Our initiatives

www.icon-vienna.net

www.europeanbrandinstitute.com/forum/

www.womenleadership.at

maX iconvienna GmbH

Börsegasse 9/8, 1010 Wien

office@maxcc.at

www.maxcc.at


eurobrand forum Bucharest

iconvienna Gallery

Impressions from

eurobrand forum

Bucharest 2014

(left to right): Dr. Josef Karl, Counsellor of the Prime Minister of Romania; Wolfgang Einer, Senior Vice President CEE

Mail Austrian Post; KR Dr. Gerhard Hrebicek, President European Brand Institute; Mag. Claus Renner,

Sales & Marketing Director CEE Austrian Post

(left to right): Felix Tataru, Senior Vice President IAA Worldwide;

KR Dr. Gerhard Hrebicek, President European Brand Institute;

Prof. Teo Teaha Managing Director Teaha Management Consulting

H.E. Dr. Michael Schwarzinger, Former Ambassador of Austria to Romania

KR Dr. Gerhard Hrebicek, President European Brand Institute

The European Business and Investment Magazine iconannual 119


eurobrand forum

An Initiative of

eurobrandforum is the independent

consulting platform for brand and

IP experts (brands, patents, trademarks,

designs and copyrights, …).

The exclusive event for high level national and

international decision makers and opinion

leaders provide the perfect setting for extensive

discussions and to exchange know-how

on the needs of intellectual property, the relationship

between brands, media, agencies, human resources,

politics and tax and on the questions of how IP rights

and brands can be successfully managed in order to

compete on a global level.

Panel Disscussion on „brands, innovations and IP rights“ l.t.r. P. Bittner, I3PM,

H. Karmasin, Institut für Motivforschung, G. Hrebicek, European Brand Institute,

M. Hörmer, Ja Natürlich!, G. Ganzger, LGP, J. Wurditsch, Consultatio

Keynote Speaker Mori Taheripour, USAID on „Sports Diplomacy“

Fotos: Philipp Hutterl/maX iconvienna

REVIEW 2014

The European Brand Institute in cooperation

with the US Embassy in Vienna invited to

eurobrand forum 2014 following the motto

„INNOVATION & MARKE“ on October 8,

2014 at the Novomatic Forum Vienna.

Representatives from International business media

and brand community, discussed following the key

topics: “innovations as brands – brands as assets”, “innovations

as key and sport as catalyst for international

development” the future of brands, their structure,

management and organization towards sustainable

value-creating.

US Keynote speaker Mori Taheripour – Senior Advisor

Sport for Development, USAID – regarded the brand

and innovation topic from a different perspective. In

120 iconannual The European Business and Investment Magazine


Branding & Europe

BRAND [LIFE] AWARD

The brand life award ceremony took

place for the 6th time, awarding Austrian

personalities for their life-time

achievment in successfully establishing,

developing and managing brands

and brand corporations.

Foto: Christian Mikesl/maX iconvienna

l.t.r. Gerhard Hrebicek, President European Brand Institute handing over

the bronze statue to BRAND LIFE AWARD – winner 2014 Engelbert

Wenckheim, Ottakringer Brauerei

l.t.r. Gerald Steger, café+co, Paul Leitenmüller, OLN, Anett Hanck, Former VGN,

Claus Renner, Austrian Post Group, Mori Taheripour, Sport for Development,

USAID, Gernot Zirngast, FIFPro

her keynote speech, she shared interesting

views about the relationship

between sport and brand valuation,

the power of sport in terms of development

and elevating global brands.

“If companies stand for

more than money, income

and revenue, consumers

will more likely be inclined

to like or follow them.”

UPCOMING

eurobrand forum 2015

OCTOBER 14, 2015

NOVOMATIC FORUM WIEN

www.europeanbrandinstitute.com/forum/

BRAND AMBASSADORS &

BRAND [LIFE] AWARD WINNER 2014

In her opinion sports deliver excitement

and passion to a brand and is

able to create a legacy of global impact.

l.t.r. H. Hanusch, VGN, W. Senger-Weiss, Gebrüder Weiss, R. Schärf, Coffeeshop Company, Artist I.

Sageder, E. Wenckheim, Ottakringer Brauerei, G. Tostmann, Tostmann Trachten, H. Kiener, Stiegl

Brauerei, G. Hrebicek, EBI, P. Leitenmüller, OLN

The European Business and Investment Magazine iconannual 121


Bezahlte Anzeige

„Ich schlafe wie ein Baby und

wache jeden Morgen wie neugeboren

auf“, so Elke Winkens.

„Aurelia“

Naturlich

Schlafen

V.r.n.l Matus Kukla, Elke Winkens, Herbert Kaiser Geschäftsführer

Kaiser & Partner Immobilien – Kooperationspartner

von Saffron Wien

Fotos: Saffron

Ganz im Zeichen der Natur, neben der großten ,,vertikalen Garten Mauer" Europas.

Seit zwei Jahren hat Saffron in

dem vom Star-Architekt 
Jean

Nouvel entworfenen 75 Meter

hohen Designtower in Wien

seine Pforten geöffnet und bietet

handgefertigte Betten nach Maß im

Kontinentalstil. Die Konzentration

liegt bei der Verarbeitung der hochwertigsten

natürlichen Materialien,

wie Kaschmir, Rosshaar, Wolle,

Baum wolle, Naturkautschuk und

schwedi scher Kiefer.

Saffron war bei der jahrelangen

Entwicklung der Betten auf der Suche

nach den besten Materialien.

„Das Zusammenwirken dieser unterschiedlichen,

natürlichen Materialien

bietet dem Körper eine optimale

Vorrausetzung für einen erholsamen,

revitalisierenden Schlaf“, so Geschäftsführer

Matus Kukla. Die Bettenmanufaktur

Saffron möchte den

Menschen die Wichtig keit und vor

allem die Vorteile für die Gesundheit,

der Kontinentalbetten näher bringen.

Immer mehr Menschen klagen über

Einschlafprobleme und Rückenschmerzen

am Morgen. Auch Elke

Winkens gehörte einst dazu. „Seitdem

meine Rückenprobleme und

Schmerzen immer größer wurden

und ich mich jeden Morgen nur mehr

erschöpft gefühlt habe, brauchte ich

ein neues Bett. Bei Saffron wurde

ich schnell fündig. Schon nach 15

Minuten Probeliegen wusste ich,

das ist es.“ Elke Winkens lachend:

„Das Bett „Authentica“ wurde für

mich gemacht. Meine Spezialwünsche

wurden erfüllt und an meine

Rückschmerzen kann ich mich so

gut wie kaum erinnern.“

Maßgeschneiderte

manuelle Anfertigung

gen und speziellen Bedürfnissen des

Kunden gebaut werden und ist somit

ein individuelles Einzelstück.

Das Bett atmet

Die natürlichen, umweltfreundlichen

Materialien verhindern die

Bildung einer feuchten Umgebung

in den Matratzen und halten das

Boxspringbett trocken. Verglichen

mit synthetischen Materialien verhindern

diese das Entstehen eines

für Schimmel, Bakterien und Milben

günstigen Klimas. Die im Bett verarbeiteten

Rosshaare dienen nicht nur

zur Polsterung der Federkernsysteme

sondern fungieren wie eine Klimaanlage

und leiten die über Nacht entstehende

Körperflüssigkeit ab – das Bett

bleibt dadurch stets angenehm kühl.

Saffron ist überzeugt, dass tatsächlich

nur durch solide manuelle

Fertigung in tradierter Handarbeit

höchste Qualität sichergestellt werden

kann. Jedes Bett kann daher

auch exakt nach den Anforderunwww.saffronbeds.com

Saffron – Stilwerk

Praterstrasse 1, 1020 Wien


eurobrand is the exclusive valuation partner of European

Brand Institute with two decades of proven experience

in the field of brand and IP valuation.

We are Europe’s number one address for innovative,

tailor made structures in the areas of corporate finance,

balance sheet activation of brands & IP and increasing

brand & IP efficiency.

In building brand- and IP-oriented company structures,

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eurobrand proves and enlarges its competence

continuously through independent brand & IP valuation

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