Advertising Workshop Manual 2013.pdf - Department of Advertising ...

Advertising Workshop 2013
ADVERTISING WORKSHOP
MANUAL 2013
Department of Advertising
Albert Laurence School of Communication Arts
Assumption University of Thailand
Prepared by:
Advertising Workshop Committee, Department of Advertising
With the Approval of:
Academic Committee, Department of Advertising and
Quality Assurance Committee, Department of Advertising
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Table of Contents
Advertising Workshop 2013
1. The Committees .............................................................................................................. 3
a. The Advertising Workshop Committee ...................................................................... 3
b. The Strategic Advising Committee ............................................................................ 4
c. The Presentation Advising Committee ...................................................................... 5
2. The Students ................................................................................................................... 6
a. Prerequisite Course(s) ............................................................................................... 6
b. Group Allocation ........................................................................................................ 6
c. Group Positions ......................................................................................................... 6
3. The Advertising Workshop .............................................................................................. 7
a. Advertising Workshop Mark Allocations ..................................................................... 7
b. Advertising Workshop Strategic Advising .................................................................. 7
c. Advertising Workshop Presentation Advising ............................................................ 7
d. Advertising Workshop Presentations ......................................................................... 8
e. Advertising Workshop Showcase .............................................................................. 9
f. Advertising Workshop Withdrawal ............................................................................. 9
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The Committees
Advertising Workshop 2013
In order to effectively manage the Advertising Workshop 2013, the following committees
have been formulated.
The Advertising Workshop Committee
The main duty of the Advertising Workshop Committee is to manage the Advertising
Workshop in 2013.
Chairperson of the Advertising Workshop Committee:
A.Kwanta Sirivajjanangkul
Secretary of the Advertising Workshop Committee:
A.Chutinun Kaewkatorn
Members of the Advertising Workshop Committee (by alphabetical order):
A.Chulamani Chantarawandi
A.Duangporn Supanvanij
A.Nutthaphut Pandjad
A.Parichart Wongweeranonchai
A.Pitchanut Nueangjamnong
Note:
The Advertising Workshop Committee reserves the rights to modify the Advertising
Workshop Manual 2013.
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Advertising Workshop 2013
The Strategic Advising Committee
The main duty of the Strategic Advising Committee is to organize strategic advising
sessions for students.
Chairperson of the Strategic Advising Committee:
A.Kwanta Sirivajjanangkul
Secretary of the Strategic Advising Committee:
A.Chutinun Kaewkatorn
Members of the Strategic Advising Committee (by alphabetical order):
A.Chulamani Chantarawandi
A.Duangporn Supanvanij
A.Nutthaphut Pandjad
A.Parichart Wongweeranonchai
A.Pitchanut Nueangjamnong
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Advertising Workshop 2013
The Presentation Advising Committee
The main duty of the Presentation Advising Committee is to organize presentation advising
sessions (content and format) for students.
Chairperson of the Presentation Advising Committee:
A.Kwanta Sirivajjanangkul
Secretary of the Presentation Advising Committee:
A.Chutinun Kaewkatorn
Members of the Presentation Advising Committee (by alphabetical order):
A.Chulamani Chantarawandi
A.Duangporn Supanvanij
A.Nutthaphut Pandjad
A.Parichart Wongweeranonchai
A.Pitchanut Nueangjamnong
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The Students
Advertising Workshop 2013
Prerequisite Course(s)
For students to register for AD4101 Advertising Workshop I and AD4102 Advertising
Workshop II, students are required to pass all prerequisites including:
AD3101 Principles of Marketing Communications
AD3011 Communication Arts Research
Note:
By registering for AD4101 Advertising Workshop I and AD4102 Advertising Workshop II,
students are automatically subjected to the rules and regulations stated in the Advertising
Workshop Manual 2013 with consent.
Group Allocation
After the registration, students will be allocated into groups. Students are required to
remain in their groups for both AD4101 Advertising Workshop I and AD4102 Advertising
Workshop II.
Group Positions
In order to ensure the progress and productivity of the group’s project, each group is
expected to assign group positions to their members.
For AD4101 Advertising Workshop I:
Product Group Head
Group Members
1 Member
8 Members
For AD4102 Advertising Workshop II:
Product Group Head
Group Members
1 Member
8 Members
Note:
The number varies according to group size.
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The Advertising Workshop
Each group is assigned with a project from real-life cases.
Advertising Workshop Mark Allocations
The mark allocations for AD4101 Advertising Workshop I are as follows:
Strategic and Presentation Advising 10%
1st Presentation: Research Proposal 20%
2nd Presentation: Research Findings 20%
3rd Presentation: Consumer Insight and Campaign Directions 25%
4th Presentation: Media Strategy and Key Visual 25%
The mark allocations for AD4102 Advertising Workshop II are as follows:
To be announced.
Advertising Workshop Strategic Advising
The strategic advising session is organized for the purpose of providing strategic advising
on the students’ project.
Students are required to attend the strategic advising sessions as scheduled. Failure to do
so will result in “0” score for the strategic advising mark allocation.
Advertising Workshop Presentation Advising
Advertising Workshop 2013
The presentation advising session is organized for the purpose of providing presentation
advising (content and format) on the student’s project.
Students are required to attend the presentation advising sessions as scheduled. Failure
to do so will result in “0” score for the presentation advising mark allocation.
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Advertising Workshop 2013
Advertising Workshop Presentation
Students are required to attend the presentations as scheduled.
Rules and Regulations for Advertising Workshop Presentation:
1. The group must submit at least 10 copies of the presentation materials.
2. The group and all group members must wear full uniform in accordance with the
university’s dress code.
3. The group whose members are not wearing full uniform in accordance with the
university’s dress code will not be allowed to present.
4. The group and all group members must be ready and be present 15 minutes prior to the
scheduled time.
5. The group whose members are late will not be allowed to present.
6. The group whose members are late for three time will be given “W”
Details of Advertising Workshop Presentation:
The details of AD4101 Advertising Workshop I Presentations.
1st Presentation: Research Proposal 20%
2nd Presentation: Research Findings 20%
3rd Presentation: Consumer Insight and Campaign Directions 25%
4th Presentation: Message Strategy and Key Visual 25%
Students cannot falsify information and research findings or outsource professionals to
complete the project. Failure to comply will be given “W”
The details of AD4102 Advertising Workshop II Presentations.
Advertising Workshop Showcase
To be announced.
Students are required to participate in the Advertising Workshop Showcase as scheduled.
Advertising Workshop Withdrawal
The Advertising Workshop Committee is entitled to recommend any student to withdraw
from Advertising Workshop if they consider the student cannot manage the project with
effectiveness and efficiency.
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