28.04.2015 Views

bb_041515_web

bb_041515_web

bb_041515_web

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

BEAUTY BULLETIN<br />

Pink<br />

popped on<br />

the runways<br />

of Louis<br />

Vuitton<br />

(left) and<br />

Jeremy<br />

Scott<br />

(below).<br />

BOBBI BROWN<br />

ART STICK, $26<br />

Since last June,<br />

Bo<strong>bb</strong>i Brown’s<br />

lip category has<br />

experienced<br />

its strongest<br />

growth ever.<br />

CLARINS<br />

INSTANT LIGHT LIP<br />

COMFORT OIL, $23<br />

The format is<br />

based on the<br />

brand’s first face<br />

and body oils,<br />

launched in 1966.<br />

NYX<br />

HIGH VOLTAGE<br />

LIPSTICK, $6<br />

Five of the 10<br />

top-selling<br />

products on<br />

NYX’s Web<br />

site are pink<br />

lip shades.<br />

BUTTER<br />

LONDON<br />

PATENT SHINE 10X<br />

NAIL LACQUER, $18<br />

Pink was also the<br />

top-selling nail<br />

shade in 2014,<br />

reports NPD.<br />

CHRISTOPHER<br />

KANE FOR NARS<br />

STARSCAPE BLUSH,<br />

$30<br />

Nars collaborated<br />

with the 2013<br />

British Fashion<br />

Awards Women’s<br />

Wear Designer<br />

of the Year on a<br />

makeup range of<br />

neon brights and<br />

neutrals.<br />

SHELF LIFE<br />

Some Like<br />

It Pink<br />

Red is so 2013. Of the top-100 new lipstick<br />

shades last year, pink brought in 23 percent more<br />

dollars according to NPD. “Pink is a health-giving<br />

color that people really gravitate to. The bright,<br />

popping pinks are more energetic and you get that<br />

underlying sensuousness,” says Leatrice Eiseman,<br />

executive director of the Pantone Color Institute.<br />

“We are even seeing more of it in the European<br />

countries and in Asia it is a very popular color as<br />

well.” If these new launches for spring and summer<br />

are any indication, the pink juggernaut shows no<br />

signs of slowing. —ANNA DYSINGER<br />

LIPSTICK<br />

QUEEN<br />

FROG PRINCE, $25<br />

Thanks to<br />

innovative<br />

product ideas,<br />

Lipstick Queen<br />

clocked a 97<br />

percent growth<br />

in sales from<br />

2013 to 2014.<br />

MARC JACOBS<br />

BEAUTY<br />

ENAMORED HI-SHINE LIP<br />

LACQUER, $28<br />

Since 2012, the<br />

brand’s top-selling lip<br />

shade has been Le<br />

Marc Lip Crème in<br />

Kiss Kiss Bang Bang,<br />

a rosy pink.<br />

The sheer<br />

green<br />

transforms<br />

to a rosebud<br />

tint.<br />

GIVENCHY<br />

LE ROUGE À<br />

PORTER, $36<br />

Pink goes punk<br />

with leather<br />

packaging<br />

inspired by<br />

designer Ricardo<br />

Tisci’s clothing.<br />

MAKE UP FOR EVER<br />

ARTIST PLEXI-GLOSS, $19<br />

Pink shades comprise<br />

29 percent of this new<br />

range of high-gloss,<br />

supersaturated hues.<br />

CHANEL<br />

ROUGE COCO, $36<br />

Each shade in<br />

Chanel’s new<br />

lipstick line is named<br />

after someone<br />

special from Coco<br />

Chanel’s life; the<br />

pinks represent her<br />

best friends.<br />

BURBERRY<br />

KISSES, $33<br />

In 2014, Burberry<br />

launched a digital<br />

Kiss campaign<br />

that went viral; the<br />

brand followed<br />

up this year with<br />

a full lipstick line.<br />

DIOR<br />

ROUGE DIOR BRILLIANT, $35<br />

Women first started<br />

experimenting with<br />

shocking pinks in the<br />

Fifties after working<br />

in the factories during<br />

World War II, around<br />

the same time Christian<br />

Dior introduced the<br />

New Look.<br />

RUNWAY PHOTOS BY GIOVANNI GIANNONI; PRODUCTS BY GEORGE CHINSEE /<br />

STYLED BY BARBARA SULLIVAN; PINK LIPS BY WORKER<br />

20 WWD BEAUTY INC

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!